Module

Assignment Guide
Programme: Business & Tourism Management
Level: Level 5 Module Title: Tourism Impact and Sustainable
Development
Module code: BTM5TSD Module leader: Lisa Whitaker
Deputy Module
Leader:
Assignment No: 1 Assignment Type: Case study
Assignment 100% Assignment Word 4000
weighting %: Count: (or
equivalent)
Summative
Submission Due 2nd June 2025, 2:00pm.
Date:

Assignment Requirements
This assignment involves preparing a 4,000-word in-depth case study in the context of
tourism on a sustainable issue of your choice, focusing on one of the following tourism
attractions:

Overview 1. Events tourism,

2. Historical/cultural tourism.
3. Wildlife/adventure tourism.
4. Traditional Package Holidays.
Once students have chosen the type of attraction, you must then choose two
destinations and critically analyse their approaches to promote sustainability and the
impacts of these approaches on the destinations.

Present findings and recommendations on the sustainable issue discussed above and
how it could be mitigated in both destinations.

This must be submitted in Microsoft Word format. You must include appropriate in-text
citations and references according to CCCU Harvard referencing.
 DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?

Submit a case study incorporating:

• Identify and critically analyse the concepts and principles associated with
sustainability and the role corporate social responsibility plays in your chosen
Assignment destinations and your selected tourism attraction.
task/s to be
• Identify the positive and negative impacts of your chosen type of tourism
completed
attraction at both of your destinations and critically evaluate the range of
techniques available to promote sustainability.

• Critically analyse one sustainable issue and formulate a business case

outlining the range of corporate benefits relating to sustainability
management options and performance in the context of tourism.

• Using CSR principles, discuss and present a strategy to address your

sustainable issue and how it could be mitigated at your destinations.

As part of your recommendation, discuss the different factors which impact

the destination and outline emerging situations (health, political,
environmental, etc) using theories and concepts.

Examples of Types of Tourism Attractions to Choose From:

1. Events (Mega sports events Tourism (Olympics, Camp Nou – Barcelona,

Spain, Wembley Stadium, Krakow Cracovia Marathon), gigs/venues
(Glastonbury, O2 Arena, Goa Carnival, Shigmo Festival, Brasov
International Contemporary Theatre Festival) etc.
2. Historical /cultural traditions (e.g. Queens Jubilee, Spiritual, Religious
events e.g. Roman Apulum Festival, Transylvania International Film
Festival) etc.
3. Wildlife Tourism, Adventure, Environment (K2 Base Camp Trek, Old Silk
Road, Karakorum Wildlife Tour, Thailand & Laos Adventure, South
Pantanal & Bonito Eco-Tours) etc.
4. Package Holidays (two-week family package holidays in the city, by the
sea or in the countryside).

Utilise images/photos, maps, graphs, tables etc. to assist you in clearly

conveying your research and demonstrate your knowledge.
Additional Important:
Information • No Front Sheet is to be submitted, or student name or student ID is to
required to appear anywhere in your assignment submission as it will be
support anonymously marked.
completing the • This Assignment will have assignments selected for a random VIVA.
tasks above
• This assignment must be submitted in a Word document.
• This Assignment will be Anonymously marked.

• The task requirement is a case study not an essay or reflective journal.

You must therefore ensure that your structure, outline, content, style and
presentation accord with academic writing conventions for a report.
• Headers, bullet points, pictures and graphs, bold or italics fonts should be
used where appropriate in the report. Table of contents is also required.
• Ensure appropriate formatting. For example, you should use 12-point
font size, 1.5 line spacing and distribute your text evenly between
margins.
• You must use the correct Canterbury Harvard Referencing conventions
for your in-text citations and reference list. Please refer to the Canterbury
Harvard Referencing Guide.

• You must research, read, apply and reference the core and
recommended resources for the module as well as additional academic
resources.
• Make sure you proofread and edit your work prior to final submission to
avoid grammar, spelling, punctuation, and in-text citation mistakes as
well as to ensure that you have covered everything.
• You must use a minimum of 20 sources including textbooks, journals and
other academic/credible published and web sources.
• Do not use Wikipedia, unverifiable blogs or any software to generate
answers.

• Marking criteria is available in Moodle.

Make sure you adhere to the required word count of the case study report
(4,000) +/- 10%, as 10 marks will be deducted from your total grade, if you
exceed the required word count (i.e., if you exceed 4400 words).
 Step-by-step Instructions
Preparation 1. Decide on case study Tourism Type and destination.
2. Conduct research and collate from various sources.
3. Draft each section.
4. Review, proofread and finalize.
5. Submit through Turnitin.

The first page of 1. Case study title

the case study. 2. Followed by a Table of Contents.

Chapter One Chapter one: Introduction, definitions and overview of your case study (800
(800 words) words)
• Outline the Aims and objectives of this case study.
• Define Tourism Impacts, Sustainable Development, Ecotourism and
Ethical Tourism with a brief example against each.
• Introduce and outline your chosen tourist attraction and both
destinations including attractions. Images would be great here.
• Outline where both destinations are in relation to the Doxey’s Irritation
Index Model and Butler’s Tourism Area Life Cycle (TALC).
• Outline what you are going to cover in your case study.

Chapter Two Chapter two: Origins of sustainable tourism (1000 words)

(1000 words) • Outline the origins of Sustainable Tourism.
• Describe the relationship between sustainability, ecotourism and ethical
tourism.
• Define and discuss overtourism, consumption and the Wicked Problem.
• Discuss the difference between sustainable tourism and mass tourism.
Chapter Three Chapter three: The nature of your selected destinations – 800 Words
(800 words) • Outline the various routes (including time and cost) from the UK (any city)
to your two destinations. Remember your intext citations are vital here.
• Summarize your chosen Tourist Attraction in both of your destinations.
• Outline the key tourist impacts (positive and negative) at both destinations
(this can be in tables). Then critically analyse the key differences.
• Identify your destinations key leading tourism stakeholders and their
corporate social responsibility, their future aims, objectives and vision to
sustain the tourism sector. This can be presented in a table.
Chapter Four Chapter four: Challenges to implementing sustainability in tourism – 800
(800 words) Words
• Identify common challenges when implementing sustainable tourism?
• Select and discuss one sustainable issue of a particular tourist attraction at both
destinations, critically discuss and present the key challenges faced to address
this issue.
Chapter Five Chapter five: Conclusion – 600 words
(600 words)
1. Summary of the key findings from the case study
2. Provide a detailed outline of your recommendations about how to address your chosen
sustainable issue of your chosen Tourist Attraction at your chosen destinations, ensuring
it aligns with the destinations future plans, stakeholders and CSR principles in the tourism
industry.
Reference
1. List all the sources you have used using Harvard convention it is CCCU Harvard. That
includes every website you visited, journal/articles, textbooks and other resources
you have used. If you have not used the information but just read it, do not include
that in the list.
2. Your list should contain at least 20 pieces of research. All resources count as a
separate piece of research.

Submission
format, • You must submit a Microsoft word document. PDF will not be accepted.
Word • There is a Turnitin Practice Link in the Formative Activities Section on Moodle
document where you can upload your assignment to check for similarity.
and upload • You can over-write your submission as many as you like before the deadline.
it on • If you missed the Summative deadline, the Late link opens for you. As a rule of
Moodle. thumb, it will be open for 2 working days.
• See Assignment Brief for the due dates.

Resubmission
rules 1. If you missed both the Summative and Late links or if your mark is below 40%, you
need to resubmit your assignment. Refer to the Assignment Brief for the opening
and closing times of the Resubmission links.
2. You are entitled to Academic support and Study Skills support for the
resubmission. Please request it with your local SST.
 Mandatory Referencing and Research Requirements
Referencing
Style CCCU Harvard Referencing Style.

Learning Materials/Resources: (the sections below should be shared with library

services and the Bookshop) this may be broken down as you see fit, e.g. weekly sources.
You may provide resources other than books or journal articles. You may want to stress
where other information is available on Blackboard, ReCap lectures, etc.

• Essential Resources:

• Coghlan, A. (2019) Introduction to Sustainable Tourism, Oxford: Goodfellow. CCCU

Harvard

• Recommended:
Mandatory
• Fletcher, J. et al. (2018) Tourism: Principles and Practice. 6th edn. Harlow:
Sources to
Pearson.
be
• Mowforth, M. and Munt, I. (2015) Tourism and Sustainability:
included in
the Development and New Tourism in the Third World. 4th edn. London: Routledge.
Assignmen • Horner, S. and Swarbrooke, J. (2020) Consumer Behaviour in Tourism. 4th edn.
t London: Routledge.
• Edgell, D. (2019) Managing Sustainable Tourism: A Legacy for the Future, 3rd edn.
London: Routledge.

• Journals/Additional Resources:

• Mihalic, T. (2020) Conceptualising Over-Tourism: A Sustainability Approach.

Annals of Tourism Research, 84, Article 103025.
• Milano, C., Novelli, M., & Cheer, J. M. (2019a). Overtourism and Degrowth. Journal
of Sustainable Tourism, 27(12), 1857–1875.
• Milano, C., Novelli, M., & Cheer, J. M. (2019b). Overtourism and Tourism phobia.
Tourism Planning & Development, 16(4), 353–357.

Journals:
• Journal of Sustainable Tourism
• Tourism Management
• Annals of Tourism Research
• Current Issues in Tourism.

Further Digital Resources

• Academic Search Index
• Aphasiology Archive
• Archive of European Integration
• arXiv
• British Library EThOS
• Business Source Complete
 • CINAHL Complete
• ClinicalTrials.gov
• Communication Source
• Construction News
• eBook Business Collection (EBSCOhost)
• eBook Collection (EBSCOhost)
• Economist

• E-LIS (Eprints in Library & Information Science)

• Entrepreneurial Studies Source
• FT.com
• GOBI E-books
• IndianJournals.com
• Industry Studies Working Papers
• JSTOR Journals
• Library Catalogue
• Milne Open Textbooks
• Minority Health Archive
• PhilSci Archive
• SCOAP3
• Supplemental Index

Student Success Tutors Emails:

West London [email protected]
East London [email protected] (Bow Road) and [email protected] (Cam
road)
Manchester [email protected]
Birmingham [email protected] (Norfolk House) and
[email protected]
(Fazely)
Leeds [email protected]
Format of your submission and how your assignment will be assessed
This assignment should be submitted electronically via Moodle (module tutors will discuss this process with
you during class time).
• You must submit your work in Word document format of the case study report.
• You can submit your work as many times as you like before the submission deadline. If you
do submit your work more than once, your earlier submission will be replaced by the most recent
version.
• Please ensure that you have submitted your work in the correct link on the assessment tab.
Also note that students may be penalised for submitting their assessments in the wrong link.
• Once you have submitted your work, you will receive a digital receipt as proof of submission,
which will be sent to your forwarded e-mail address (provided you have set this up). Please keep
this receipt for future reference, along with the original electronic copy of your assignment.
• You are reminded of the University’s regulations on academic misconduct, which can be
viewed on the University website: Academic Misconduct Policy. In submitting your assignment,
you are acknowledging that you have read and understood these regulations.
• No Assessment Front Sheet is required. We are now implementing anonymous marking. No
student name or ID is to be placed within or in the document file name. Turnitin will create a
submission number when you upload your assignment.
• It is the complete and sole responsibility of the student to upload their assessment to Turnitin
for Marking prior to the specified deadline. Students should not request lecturers to submit
assessments on their behalf as they are unable to do so.
• To avoid uploading issues, students should aim to upload their assessment several hours
prior to the deadline to avoid Turnitin issues around the deadline time or accidentally submitting
to the wrong submission link. It is recommended to check that the assessment that has been
uploaded is able to be read after you have uploaded it and if not to re-upload it. Contact the SST
on your campus if you have any issues.
• Any assessment submitted after the specified deadline will incur a late penalty as specified
in CCCU Academic regulations unless prior approval has been granted for Exceptional
Circumstances.

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning
outcomes for this assignment (see above) and against other key criteria, as defined in the University’s
institutional grading descriptors. If it is appropriate to the format of your assignment and subject area, a
proportion of your marks will also depend on your use of academic referencing conventions.

If you fail this assessment, you will have to resubmit an Individual assignment.

This assignment will be marked according to the grading descriptors for Level 5.