Scheme of Examination

&

Syllabi

of

Two Year

MASTER OF BUSINESS ADMINISTRATION

(M B A)

on WEEKEND Basis

Academic Session 2022 onwards

GURU GOBIND SINGH

INDRAPRASTHA
UNIVERSITY

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

Dwarka, Sector 16C, New Delhi - 110 078 (INDIA).
www.ipu.ac.in

w.e.f. academic session 2022-23 0

WEEKEND PROGRAMMES

The school realizes the continuing educational needs of the growing population of working
professionals in the government, public and private sector who want to assume higher
responsibilities to better serve the industry and the society by upgrading their qualification without
leaving their jobs i.e. who cannot leave their full-time jobs to pursue an MBA. With this realization,
USMS has launched first of its kind innovative MBA programme on Weekend basis for
working/employed personnel in order to serve the various sections of the industry.

PROGRAM FOCUS

To develop conceptual knowledge and behavioral skills of the participants to assume higher
responsibilities through efficient and effective management of contemporary business environment.

EVALUATION SYSTEM

The evaluation of students in this course shall be continuous and dynamic. The evaluation of
students shall be done in each semester. In every semester, each paper will carry a total weightage
of 100 marks. The complete evaluation shall be done by two methods having different weightages:
 Internal evaluation - 40 marks
 External evaluation - 60 marks
The internal evaluation shall be done by the teacher who is teaching the course. The weightage for
various components of assessment of students shall be:

Internal Evaluation
Class Test only one i.e. written test : 20 Marks
Rest of the Assessment based on:
(Presentations/ Assignments/
Class interaction/ Conduct of Practical and Practical file) : 20 Marks

The exact breakup of the above component shall be decided by the concerned teacher in each
semester and inform to the students in the beginning of the semester.

External Evaluation
The evaluation shall also be done through a written test (external evaluation) to be done at the end
of each semester comprising of 60 marks. This would be based on the curriculum specified for each
paper. A student in order to clear the paper must obtain atleast 50% marks in the internal and
external evaluation taken together.

Note: The Scheme and Syllabus is as per the Ordinance 25 of the University.

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTER OF BUSINESS ADMINISTRATION

FIRST SEMESTER

Code No. Course L T/P Credits

MBA 101 Management Process & Organizational Behaviour 2 - 3

MBA 103 Decision Sciences 2 - 3

MBA 105 Managerial Economics 2 - 3

MBA 107 Business Communication 2 - 3

MBA 109 Accounting for Management 2 - 3

MBA 111 Information Technology Management 2 - 3

MBA 113 Minor Project - I - 4 6

MBA 151 Information Technology Management Lab 2 1

Total 12 6 25

* Teaching Hours: The total number of teaching hours for each course of 3 credits is of 42
hours spread over 21 weeks i.e. one Semester

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION

SECOND SEMESTER

Code No. Course L T/P Credits

MBA 102 Human Resource Management 2 - 3

MBA 104 Business Research Methods 2 - 3

MBA 106 Financial Management 2 - 3

MBA 108 Operations Management 2 - 3

MBA 110 Marketing Management 2 - 3

MBA 112 E-Business 2 - 3

MBA 114 Management of Technology, Innovation and Change 2 - 3

MBA 116 Minor Project - II - 4 6

Total 14 4 27

* Teaching Hours: The total number of teaching hours for each course of 3 credits is of 42 hours
spread over 21 weeks i.e. one Semester

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION
THIRD SEMESTER

Code No. Course L T/P Credits

MBA 201 Information Systems Management 2 3

MBA 203 Entrepreneurship Development 2 3

MBA 205 Business and Economic Laws 2 3

MBA 207 Project Management 2 3

Elective –I 2 3

Elective –II 2 3

Elective –III 2 3

Total 14 - 21

* Teaching Hours: The total number of teaching hours for each course of 3 credits is of 42 hours
spread over 21 weeks i.e. one Semester

Note:
1. The scheme of Syllabi offers two types of specializations, i.e., Functional specialization and Sectoral
specialization. Students will opt either Functional specialization or Sectoral specialization. The Functional
specializations include Marketing, Finance, Human Resource, Information Technology and International
Business. The Sectoral specializations include Healthcare, Consultancy, Banking, Insurance and Real Estate.
2. The students opting for Functional specialization must specialize in one major and one minor area. Two
elective papers must be taken for the major area and one paper for the minor area of specialization in each of
the third and fourth semester. In all, a student opting for Functional specialization will study total number of
six electives during third and fourth semester.
3. The students opting for Sectoral specialization must speicalize in one area. Three elective papers must be
taken for the chosen area in each of the third and fourth semester. In all, a student opting for Sectoral
specialization will study total number of six electives during third and fourth semester. No combinations of
courses shall be permitted in Sectoral specialization.
4. The Sectoral specialization/courses and Functional specialization/courses will only be offered if it is opted
by at least 10 percent of the intake.

w.e.f. academic session 2022-23 4

 List of Electives for Functional Specialization
Marketing
MBA 209 Consumer Behaviour
MBA 211 Retail Management
MBA 213 Customer Relationship Management
MBA 215 Sales & Distribution Management
Finance
MBA 217 Financial Markets and Institutions
MBA 219 Security Analysis and Investment Management
MBA 221 International Financial Management
MBA 223 Corporate Tax Planning
Human Resource
MBA 225 Organizational Development
MBA 227 Strategic Human Resource Management
MBA 229 Training and Development
MBA 231 Compensation Management
Information Technology
MBA 233 Systems Analysis and Design
MBA 235 Database Management Systems - 2 credits
MBA 251 Database Management Systems Lab. - 1 credit
MBA 237 Network Applications and Management
MBA 239 Digitalization and E-governance
Note: The Lab MS 251 is a part of course MS 235 and the students opting for MS 235 will also study MS 251.
International Business
MBA 241 International Business Environment
MBA 243 Export, Import Procedures and Documentation
MBA 245 International Economics
MBA 247 WTO and Intellectual Property Rights
List of Electives for Sectoral Specialization
Consultancy
MBA 249 Business Process Reengineering
MBA 253 Total Quality Management
MBA 255 Consultancy Practice Fundamental –I
MBA 257 Digitalization and E- Governance

Banking
MBA 259: Indian Banking System
MBA 261: Foreign Trade Policy and Procedures
MBA 263: International Financial Management
MBA 265: Retailing and CRM in Banking
MBA 267: Security Analysis and Investment Management
Insurance
MBA 269: Conceptual Framework and Principles of Insurance
MBA 271: Life Insurance & Elements of Actuarial Sciences
MBA 273: Principles of General Insurance and Reinsurance
MBA 275: Fire, IAR, FLOP Insurances
MBA 277: Theory and Practice of Marine Insurance (Cargo & Hull)
MBA 279: Life Insurance Underwriting & Legal Aspects
Real Estate
MBA 281: Conceptual Framework for Real Estate
MBA 283: Urban Land Development and Land Economics
MBA 285: Real Estate Financing and Risk Analysis
MBA 287: Customer Relationship Management
MBA 289: Procurement Management: Services, Equipments and Works

Healthcare
MBA 291: Healthcare System Organization
MBA 293: Operations Management – Non-Clinical/Support Services
MBA 295: Public Health Management
MBA 297: Health Economics
MBA 299: International Health Systems
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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION

FOURTH SEMESTER

Code No. Course L T/P Credits

MBA 202 Strategic Management 2 - 3
MBA 204 Corporate Social Responsibility, Human Values & Ethics 2 - 3
MBA 206 Management of International Business 2 - 3
Elective- IV 2 - 3
Elective- V 2 - 3
Elective- VI 2 - 3
MBA 288 Major Research Project 8 15
Total 12 8 33
* Teaching Hours: The total number of teaching hours for each course of 3 credits is of 42 hours
spread over 21 weeks i.e. one Semester
List of Electives for Functional Specialization

Marketing
MBA 208 Services Marketing
MBA 210 International Marketing
MBA 212 Advertising and Brand Management
MBA 214 Internet Marketing
Finance
MBA 216 Behavioral Finance
MBA 218 Financial Derivatives
MBA 220 Insurance and Risk Management
MBA 222 Mergers, Acquisitions and Corporate Restructuring
Human Resource
MBA 224 Performance Management
MBA 226 Industrial Relations and Labor Laws
MBA 228 Team Building
MBA 230 Behavioral Testing and Counseling
Information Technology
MBA 232 Business Intelligence and Applications
MBA 234 Web Technologies - 2 credits
MBA 252 Web Technologies Lab. - 1 credit
MBA 236 Enterprise Systems
MBA 238 Knowledge Management
Note: The Lab MS 252 is a part of course MS 234 and the students opting for MS 234 will also study MS 252.
International Business
MBA 240 Supply Chain Management for International Business
MBA 242 Global Competitiveness and Strategic Alliances
MBA 244 International Business Negotiations
MBA 246 Managing Diversity

w.e.f. academic session 2022-23 6

 List of Electives for Sectoral Specialization
Consultancy
MBA 248 Consultancy Practice Fundamental II
MBA 250 Advanced Project Management
MBA 254 Knowledge Management
MBA 256 Enterprise Systems

Banking
MBA 258 International Financial Management
MBA 260 Financial Derivatives
MBA 262 International Banking
MBA 264 Treasury Operations and Risk Management
MBA 266 Mergers, Acquisitions and Corporate Restructuring

Insurance
MBA 268 Life Insurance Schemes
MBA 270 Rural and Miscellaneous Insurance
MBA 272 Insurance Claims Management (Life and Non-Life)
MBA 274 Theory and Practice of Motor Insurance (OD and TP)
MBA 276 Theory and Practice of Engineering, Liability and Aviation Insurances

Real Estate
MBA 278 Quality and Management Systems
MBA 280 Real Estate Valuation
MBA 282 Sustainable Real Estate Development
MBA 284 Legal Framework for Real Estate
MBA 286 Real Estate Transaction Services

Healthcare
MBA 288 Operations Management – Clinical Services
MBA 290 Statutory and Regulatory Requirements in Healthcare
MBA 292 Marketing and Brand Building of Healthcare Services
MBA 294 Quality and Accreditation in Healthcare
MBA 296 Health Care Ethics, Governance and Society

Note: The Major Research Project work will start in the beginning of the third Semester and the
submission will take place in the fourth semester.

Scheme of total credits in two-year MBA Weekend Programme

FIRST SEMESTER 25
SECOND SEMESTER 27
THIRD SEMESTER 21
FOURTH SEMESTER 33
TOTAL CREDITS OF THE COURSE 106
MINIMUM CREDITS REQUIRED FOR DEGREE 100

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FIRST SEMESTER

w.e.f. academic session 2022-23 8

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Management Process & Organizational Behaviour

Course Code: MBA 101 L-2, Credits -3

Objective: This course is designed to expose the students to fundamental concepts of management,
its processes and behavioral dynamics in organizations.
Course Contents
Unit I
Introduction to Management: Meaning and Nature of Management, Evolution of Management,
Managerial Functions, Skills, Tasks and Responsibilities of a Professional Manager, Management
by Objectives. Case Study.
(10 Hours)
Unit II
Process of Management: Planning-Process and Techniques, Directing-Principles and Process,
Controlling-Process and Techniques, Decision Making Models. Case Study.
(10 Hours)
Unit III
Fundamentals of Organizational Behaviour: Introduction and Meaning, OB Models &
Approaches, Work Force Diversity, Organizational Justice, Whistle Blowing and Social
Responsibility, OB Trends, Case Study.
Individual Processes and Behaviour: Personality, Perception, Attitude, Learning, Motivation,
Managing Emotions and Stress at Work. (12 Hours)
Unit IV
Interpersonal Processes and Behavior: Communication, Work teams and group dynamics
Leadership, Conflict Management, Interpersonal Behavior and Relations, Transactional Analysis,
Case Study.
Organizational Processes and Structure: Organizational Design and Structure, Organizational
Culture and Climate, Organizational Change and Development, Cross Cultural Organizational
Behavior. (10 Hours)

Text Books
1. Robbins, Judge S.P., T.A., Vohra, N. (2016), Organizational Behaviour, 16/e, Pearson
Education.
2. Nahavandi, A., Denhardt R. B. , Denhardt , J. V., Aristigueta M. P. (2015), Organizational
Behaviour, Sage Publications.
Reference Books
1. Nelson D.L., Quick, J.C. & Khandelwal, P. (2014), ORGB, 2/e, Cengage Learning.
2. Greenberg, J. and Baron, R.A. (2015), Behaviour in Organization, 10/e, Pearson Education.
3. Newstrom, J.W. & Davis, K., Organizational Behaviour Human Behavior at Work, 12/e, Mc
GrawHill Education.
4. George, J. M. & Jones, G.R. (2009), Understanding and Managing Organizational Behaviour
5/e, Pearson Education.

w.e.f. academic session 2022-23 9

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Decision Sciences

Course Code: MBA 103 L-2, Credits - 3

Objective: To expose students to quantitative techniques in management decision making.

Course Contents
Unit I
Probability – Meaning, Approaches of Probability Theory, Addition and Multiplication Theorems,
Conditional Probability, Bayes’ Rule, Probability Distributions – Binominal Poisson, Normal
Distribution, Application of Probability Theory in Business Decision Making.
(10 hours)
Unit II
Linear Programming – Meaning, Assumptions of Linear Programming, Formulation of Linear
Programming Model, Solution of Linear Programming Problem with the help of Graphical and
Simplex Method, Concept of Duality, Shadow Prices, Sensitivity
Analysis, Role LP in Economic Decision Making. Transportation Problems - Initial Basic Feasible
Solution, Test for Optimality. Assignment Problems, Travelling Salesman Model.
(12 hours)

Unit III
Decision Theory - Decision under Certainty, Uncertainty and Risk, Decision Tree Analysis.
Game Theory - Pure and Mixed Strategies, Principle of Dominance, Solution of Game Theory
Problems with the help of Graphical, Algebraic and Simplex Methods.
(10 hours)

Unit IV
Network Analysis – Meaning of Networking, Network Analysis with help of PERT and CPM
Models, Resource Planning and Meaning of crashing, Queuing Theory – Meaning, Concepts and
assumptions of queuing models, M/M/1/FIFO. Simulation Modeling.
(10 hours)

Textbooks
1. Render B., Stair R.M., Hanna M.E. and Badri T. N. (2016), Quantitative Analysis for
Management, 12/e, Pearson Education.
2. Black K. (2016), Business Statistics: For Contemporary Decision Making, 9/e, Wiley-India.

Reference Books
1. Sharma, J.K. (2016), Operations Research: Theory and Applications, 6/e, Macmillan, India
2. Taha, H. (2013), Operations Research: An Introduction, 9/e, Pearson Education.
3. Levin R. and Rubin D.S. (2017), Statistics for Management, 8/e, Pearson Education.
4. Kapoor V.K., (2014), Operations Research: Techniques for Management, 9/e, Sultan Chand &
Sons, New Delhi.

w.e.f. academic session 2022-23 10

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Managerial Economics

Course Code: MBA 105 L – 2, Credits – 3

Objective: The course is aimed at building a perspective necessary for the application of modern
economic concepts, precepts, tools and techniques in evaluating business decisions taken by a firm.
The course will also look at recent developments in business in the context of economic theory.

Course Contents
Unit I
Introduction: Nature, Scope and Significance of Managerial Economics, its Relationship with
other Disciplines, Role of Managerial Economics in Decision Making; Opportunity cost Principle,
Production Possibility Curve, Incremental Concept, Cardinal and Ordinal Approaches to Consumer
Behaviour: Equi-Marginal Principle, Law of Diminishing Marginal Utility, Indifference Curve
Analysis.
(10 Hours)
Unit II
Demand Analysis and Theory of Production: Demand Function, Determinants of Demand,
Elasticity of Demand, Demand Estimation and Forecasting, Applications of Demand Analysis in
Managerial Decision Making; Theory of Production: Production Function, Short Run and Long
Run Production Analysis, Isoquants, Optimal Combination of Inputs.
(10 Hours)
Unit III
Theory of Cost and Market Structures: Traditional and Modern Theory of Cost in Short and
Long Runs, Economies of Scale and Economies of Scope; Revenue curves; Market Structures:
Price-Output decisions under Perfect Competition, Monopoly, Monopolistic Competition and
Oligopoly; Strategic Behaviour of Firms and Game Theory:- Nash Equilibrium, Prisoner’s
Dilemma – Price and Non-price Competition.
(12 Hours)
Unit IV
Introduction to Macro Economics: Nature and Importance; Economic Growth and Development,
Determinants of Economic Development; Methods of Measurement of National Income; Inflation:
Meaning, Theories, and Control Measures; Recent Developments in Indian Economy.
(10 Hours)
Text Books
1. H. Craig Petersen, W Cris Lewis, Sudhir K. Jain, (2006), Managerial Economics, 4/e, Pearson
Education
2. Robert S. Pindyck Daniel L. Rubinfeld, Prem L. Mehta (2009), Micro Economics, 7/e, Pearson
Education.
Reference Books:
1. Lila J. Truett, Dale B. Truett, (2006), Managerial Economics: Analysis, Problems, Cases, 8/e,
Wiley India.
2. Chaturvedi, D.D., (2014), Managerial Economics, Scholar Technical Press, New Delhi.
3. Salvatore, D. (2006), Managerial Economics in a Global Economy, 6/e, Oxford University Press.
4. Hirschey M. (2008), Managerial Economics, 12/e, Cengage Learning

w.e.f. academic session 2022-23 11

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Business Communication
Course Code: MBA 107 L -2 Credits – 3
Objective: The aim of the course is to train students to enhance their skills in written and oral
communication through practical conduct of this course. This course will help students develop
competence in communication so that they can successfully handle the challenges of all types of
communication in business
Course Content
Unit I
Introduction to Business Communication: Business communication- definition, importance.
Forms and Types of Communication (Downward, upward, horizontal and lateral communication),
Formal and informal communication network. Process of communication. Barriers and Gateways to
communication. (10 Hours)

Unit II
Written Communication and Applications of Communication: Principles of Written
Communication – 7C’s Concept. Business and Commercial Letters (Request letters, Good News
letters, Bad news letters, Persuasive letters, Sales letters). Minutes of the Meeting, Report Writing,
Job application and Resume Writing, Business communication via Social Network, Writing a Blog.
(10 Hours)
Unit III
Oral Communication and Business Etiquettes: Principles of Oral Presentation, Factors Effecting
Presentation, Video-conferencing and Skype, Non – Verbal Communication (Para language, Time,
Space, Silence, Body language). Group Discussion and Employment Interview, Business Etiquettes
and Professionalism, Introduction and Greetings, Dressing and Grooming, Gifting in Business,
Public Speaking, Active Listening. (12 Hours)

Unit IV
External Influence on Business Communication: Legal and Ethical dimensions of
communication (Dealing with pressure to compromise on ethics). Cross Cultural and Diversity
Issues of Communication, Technology Enabled Communication, Negotiation and its relevance in
Business Communication, Mass Communication. (10 Hours)

Text Books
1. Bovee, C.L, Thill, J.V & Raina, R.L (2017), Business Communication Today, 13/e, Pearson
Education.
2. Lesikar, R.V., Flatley M.E., Rentz, K., & Pande N. (2015), Business Communication:
connecting in a Digital World, 13/e, McGraw Hill Education.
Reference Books
1. Pearson, J.C., Nelson, P.E., Titsworth S., & Harter, L. (2013), Human Communication, 4/e,
McGraw Hill Education.
2. Dignen, B. & McMaster I. (2013), Communication for International Business: The Secrets of
Excellent Interpersonal Skills , 4/e, HarperCollins Publishers.
3. Conger, J.A. (2013), HBR’s 10 Must Reads on Communication – Harvard Business School
Publishing Corporation.
4. Monippally, M.M. (2013), Business Communication: From Principles to Practice, 1/e, McGraw
Hill Education.
w.e.f. academic session 2022-23 12
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Accounting for Management

Course Code: MBA 109 L – 2 Credits - 3
Objective: The course aims at enabling students to understand the basic accounting principles and
techniques of preparing & presenting the accounts for users of accounting information. The course
also familiarizes the students with the basic cost and management accounting concepts and their
applications in managerial decision making.

Course Contents
Unit I
Nature of Accounting Information: Scope and Nature of Accounting, Accounting concepts,
Principles & Standards, Accounting Cycle, Journalisation, Subsidiary Books; Ledger Posting,
Preparation of Trial Balance, Rectification of Errors. Classification of Capital and Revenue.
Expenditure. Fixed Assets and Depreciation Accounting. Preparation of Final Accounts,
Manufacturing Account; Trading Account, Profit and Loss Account; Balance Sheet (with
adjustments) (12 Hours)
Unit II
Cost Accounting: Objectives, Classification of Cost, Preparation of Cost Sheet, Material Cost
Accounting, Perpetual Inventory Control, Inventory Valuation, EOQ, ABC Analysis, Setting of
Reorder Level, Maximum Level, Minimum Level, Labour Costing, Overhead Cost Allocations,
Over and Under Absorption. Job and Contract Costing, Operating Costing, Reconciliation of
Financial and Cost Accounting. (10 Hours)

Unit III
Performance Evaluation Techniques: Introduction to Budgeting and Budgetary Control;
Performance Budgeting; Classification of Budget; Fixed and Flexible Budgets, Zero Based
Budgeting, Standard Costing and Variance Analysis; Balanced Scorecard; Responsibility
Accounting. (10 Hours)

Unit IV
Decision Making Techniques: Marginal Costing, Application of Marginal Costing in Decision
Making, Cost Volume Profit Analysis; Profit Planning, Management Accounting for Decision
Making and Control; EVA; Introduction to Activity Based Costing, Target Costing, Life Cycle
Costing; Uniform Costing. (10 Hours)
Text Books
1. Dhamija, S. (2015), Financial Accounting for Managers, Pearson Education
2. Jawahar L. (2016), Advanced Management Accounting, S. Chand & Company.

Reference Books
1. Maheshwari S.N, Suneel K & Maheshwari S. K (2013), A Textbook of Accounting for
Management, 3/e, Vikas Publishing House Pvt. Ltd - Noida
2. Arora, M. N., (2012), Cost Accounting Principles & Practice, 12/e, Vikas Publishing House.
3. Duray. C. (2014), Management and Cost Accounting, 8/e, Cengage Learning India Pvt. Ltd.
4. Khan M.Y. and Jain P.K. (2013), Management Accounting-Text, Problems and Cases, 6/e, Mc
GrawHill Education.

w.e.f. academic session 2022-23 13

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Information Technology Management

Course Code: MBA 111 L – 2, Credits -3

Objective: The primary objective of this course is to familiarize the student with basic concepts
of information technology and their applications to business processes.
Course Contents
Unit I
Computer Hardware and Number System: - CPU, Computer Memory and Mass Storage
Devices, Computer Hierarchy, Input Technologies, Output Technologies. Number Systems and
Arithmetic: Decimal, Binary, Octal and Hexadecimal Number Systems, Binary Arithmetic.
(10 Hours)
Unit II
Computer Software: Application and System Software, Programming Languages and their
Classification, Assemblers, Compilers and Interpreters. Process of Software Development, Data
Analysis using Spreadsheets Operating Systems- Functions of Operating Systems, Types of
Operating Systems (Batch Processing, Multitasking, Multiprogramming and Real time Systems),
DBMS: Traditional File concepts and Environment, Database Management Systems Concepts,
Types of Data Models, ER Modeling, Integrity Constraints, SQL queries. (12 Hours)
Unit III
Data Communication and Networks: Concepts of Data Communication, Types of Data-
Communication Networks, Communications Media, Concepts of Computer Networks, Primary
Network Topologies, Network Architectures-The OSI Model, Inter-Networking devices. The
Internet, Intranet and Extranets: Operation of the Internet, Services provided by Internet, World
Wide Web, Creating Web Pages using HTML, Intranets and Extranets. (10 Hours)

Unit IV
Functional and Enterprise Systems: Data, Information and Knowledge Concepts, Decision
Making Process, Physical Components of Information Systems, Classification of Information
Systems. Overview of Security Issues in Information Technology, Emerging Trends in Information
Technology. (10 Hours)

Text Books
1. ITL Education Solutions (2012), Introduction to Information Technology, 2/e, Pearson
Education.
2. Turban, Rainer and Potter (2011), Introduction to Information Technology, 8/e, JohnWiley and
Sons.

Reference Books:
1. Behl R., (2012), Information Technology for Management, 2/e, McGrawHill Education.
2. Joseph A. Brady and Ellen F Monk (2014), Problem Solving Cases in Microsoft and Excel,
12/e, Thomson Learning.
3. Rajaraman V., (2013), Introduction to Information Technology, 2/e, PHI.
4. Dhingra S and Tondon A, (2015), Introduction to Information Technology, 1/e, Galgotia
Publishing House

w.e.f. academic session 2022-23 14

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Minor Project - I
Course Code: MBA 113 T/P-4, Credits -6

Objective:
The primary objective of this course is to enhance the analytical skills and nurture critical thinking
in the students of this course.

Course Contents:
Outlines: In the project, students are required to select a relevant business topic/issue, carryout a
detailed literature review followed by a critical analysis. The conclusions drawn from the analysis
must also be brought out in the paper. The topic for the term paper could be either a contemporary
management issues or may be taken from the organizational situations faced by the individuals at
their work place or organizations you are familiar with.

Alternatively, a student can do empirical study on some specific business issue or on organizational
situation in an industry you are working or you are familiar with.

The written project shall be evaluated both by an internal supervisor as well as an external
examiner.

Each student would be required to select a topic for the above and inform the same to the office
latest by the second week of the semester. The progress of work shall be assessed by the Internal
Supervisor on a periodic basis through presentations, discussions and other means to arrive at a
final assessment.
The last date for the submission of term paper/minor project shall be the last date of instructions in
the semester.

w.e.f. academic session 2022-23 15

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Information Technology Management Lab

Course Code: MBA 151 P-2, Credits - 1

Lab will be based on Paper MBA 111 and will basically cover the following: Operating System
Commands, Basic HTML Tags, SQL Queries and Spreadsheet.

w.e.f. academic session 2022-23 16

SECOND SEMESTER

w.e.f. academic session 2022-23 17

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Human Resource Management

Course Code: MBA 102 L -2, Credits -3
Objectives: The course shall enhance the understanding of varied practices and processes of
managing human resources and their relevance and contribution in terms of not only organization,
but the other employees working therein, and also the society at large.
Course Content
Unit I
Introduction to Human Resource Management: Concept of HRM, Nature, Scope, Functions,
Models of HRM; Roles and Responsibilities of HR managers; Business and organizational
restructuring and its implications for human resource management; The HRM and approaches to
HRM; Competitive Challenges and HRM: Workforce Diversity, Managing Protean Careers,
Moonlighting Phenomenon, Psychological Contract, developmental leadership, employee
engagement. (10 Hours)
Unit II
Strategy and Workforce Planning: Strategic Planning and HR Planning: Linking the Processes,
Methods and Techniques of Forecasting the Demand and Supply of Manpower, Turnover and
Absenteeism, Job Analysis, Job Design and Re-design: Job enlargement, Job Enrichment,
Corporate strategy and human resource management; HRM and culture management. Managing
HR after mergers and acquisitions. (10 Hours)

Unit III
Expanding the Talent Pool: Recruitment, Selection, Career Development Initiatives, HRM
Competencies: Roles of HR Generalists and HR Specialists, Training & Development, Balance
Scorecard(BSC), Idea underlying BSC, Research by Kaplan and Norton Introducing BSC- step
By- Step. (10 Hours)
Unit IV
Contemporary Issues in HR – Strategic Human Resource Management, International Human
Resource Management ,Wellness Programs Work Life Balance and Green HRM; Different
working patterns (e.g. day work, shift systems, flexi-time, working at home, casual
employment)Human Resource Information Systems and e–HR for the digital age. Competency
mapping . Empowering managers through positive political skills, Mentorship, Introduction to
Human Resource Analytics. (12 Hours)

Text Books
1. Dessler, G. & Varkkey B. (2015), Human Resource Management, 14/e, Pearson Education.
2. Denisi, A., Griffin, R. and Sarkar, A. (2016), HR: A South Asian Perspective, 1/e, Cengage
Learning (India Edition).
Reference Books
1. Mondy, W., (2016), Human Resource Management, 14/e, Pearson Education.
2. Durai, P. (2016), Human Resource Management, 2/e, Pearson Education.
3. Ivancevich, J.M. (2016), Human Resource Management, 11/e, Mc GrawHill Education.
4. Byars, L.L. & Rue, L.W. (2013), Human Resource Management, 10/e, Mc GrawHill Education.

w.e.f. academic session 2022-23 18

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Business Research Methods

Course Code: MBA 104 L -2, Credits -3

Objective: The course aims at equipping students with an understanding of the research process,
tools and techniques in order to facilitate managerial decision making.
Course Contents
Unit I
Introduction: Introduction to business research - types of research, process of research,
formulation of the research problem, development of the research hypotheses, types of hypotheses.
(10 Hours)
Unit II
Research Design: Definition, functions, exploratory, descriptive, experimental; Experimental
research designs - pre-experimental, quasi-experimental, true experimental, statistical; Validity of
research instruments – face, content, and construct validity; Reliability of research instruments -
internal consistency procedures; Methods of data collection -primary and secondary sources;
Attitudinal scales – Likert; Questionnaire designing. (12 Hours)

Unit III
Sampling and Data Analysis: Concept, designs; Types of sampling designs - probability, non-
probability, mixed sampling designs; Sampling frame; Sample size determination; Data processing
- editing, coding and tabulating; Data analysis - univariate, bivariate, multivariate; Hypothesis
testing - concept, types of errors, steps in hypothesis testing. (10 Hours)
Unit IV
Analytical Techniques: Parametric vs. non-parametric tests, ANOVA, Correlation and Regression
Analysis, Chi-square Test, Non-parametric tests for Normality, Run Test; Advanced data analysis
techniques - basic concepts of Factor Analysis, Discriminant Analysis, and Conjoint Analysis.
(10 Hours)
Note: The above course should include lab work of a minimum of 08 hours covering the practical
aspects of data analysis.

Text Books
1. Malhotra N. K., Dash S. (2016), Marketing Research 7/e, Pearson Education
2. Zikmund W. G., Babin Barry J, Carr J. C, Adhikari Atanu, Griffin Mitch (2016), Business
Research Methods: A South-Asian Perspective, 8/e, Cengage Learning.

Reference Books
1. Cooper D.R., Schindler P., Sharma J K (2012), Business Research Methods, 11/e, McGraw Hill
Education.
2. Saunders Mark, Lewis Philip, Thornhill Adrian (2011), Research Method for Business Students,
5/e, Pearson Education.
3. Kumar V., (2015), Marketing Research: A Global Outlook, Sage Publications.
4. Hair Joseph F, Black William C, Babin Barry J. Anderson Rolph E (2014), Multivariate Data
Analysis: A Global Perspective, 7/e, Pearson Education.

w.e.f. academic session 2022-23 19

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Financial Management
Course Code: MBA 106 L-2, Credits - 3

Objective: The course is aimed at building an understanding of concepts, vital tools and techniques
applicable for financial decision making by a business firm.

Course Contents:
Unit I
Nature and Scope of Financial Management; Financial Objectives; Impact of Financial and
Economical Environment on Financial Management; Time Value of Money including Pension
Funds, Computation of EMI, Annuity, Annuity Due. Funds Flow Analysis; Cash Flow Statement
and its Interpretation (AS-3), Financial Statement Analysis, Ratio Analysis, Common Size
Statements, Du Pont Analysis. (10 Hours)
Unit II
Planning for Sources of Finance (Domestic and International); Capital Structure; Net Income
Approach; Net Operating Income Approach; Traditional Approach and MM Approach, Cost of
Capital; EBIT – EPS Analysis, Capital Gearing/Debt-Equity Ratio, Generation of Internal Funds.
(10 Hours)
Unit III
Capital Budgeting - Conventional and DCF Methods; Inflation and Capital Budgeting; Risk
Analysis and Capital Budgeting-Certainty Equivalent Factor; Risk Adjusted Discounting Rate;
Decision Tree; Independent and Dependent Risk Analysis; Replacement Decisions, Sensitivity
Analysis, Introduction to Financial Analytics. (10 Hours)

Unit IV
Retained Earning Vs. Dividend Decision; Gordon Model; Walter Model; MM Approach; Lintner
Model; Planning of Funds through Management of Assets - Fixed and Current: Sustainable Growth
Rate. Working Capital Management; Concept of Working Capital, Working Capital Approaches,
Working Capital Estimations, Management of Cash (Various Theoretical Models), Inventories,
Receivables, Marketable Securities and Account Payables. (12 Hours)

Text Books:
1. Van Horne, J., C, Dhamija S., (2012), Financial Management and Policy, 12/e, Pearson
Education.
2. Pandey I.M (2015), Financial Management, 11/e, Vikas Publishing House Pvt Ltd, Delhi

Reference Books
1. Prasanna, Chandra (2015), Financial Management: Theory and Practice, 9/e, Mc GrawHill
Education.
2. Jonathan Berk, Peter De Marzo, (2016), Financial Management, Pearson Education.
3. Brigham. Eugene F. and Houston. Joel F.(2015), Fundamentals of Financial Management, 14/e,
Cengage Learning India Pvt. Ltd.
4. Maheshwari, S.N. (2014), Financial Management – Principles & Practice, Sultan Chand &
Sons

w.e.f. academic session 2022-23 20

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Operations Management
Course Code: MBA 108 L-2 , Credit-3
Objective: The course is designed to enable students appreciate the strategic significance of
operations management in a highly competitive global economy and to introduce various
principles, concepts, tools and techniques developed in the area of operations management. It is
envisaged that students would gain a conceptual understanding of the subject and relate them to
practical applications in real life situation.
Course Contents
Unit I
Introduction to Operations Management, Nature & Scope of Operations Management, Historical
Evolution of Operations Management, Systems Perspectives of Operations Management, and
Relationship of Operations Management with Other Functional Areas, Operations Strategy, Recent.
Trends in the Field of Operations Management (10 Hours)

Unit II
Product Development: Product Development Process, Concurrent Engineering, Tools and
Approaches in Product Development viz: Quality Function Deployment, Design for
Manufacturability, Design for Assembly, Design for Quality, Mass Customization; Process
Selection and Facilities Layout: Determinant of Process Selection, Process-Product Matrix, Types
of Layouts, Line Balancing; Facilities Location; Work Measurement and Job Design.
(12 Hours)
Unit Ill
Demand Forecasting; Capacity Planning; Resources Planning: Aggregate Production Planning
Materials Requirement Planning, Scheduling; Theory of constraints and Synchronous
Manufacturing; Lean Management and Just in Time Production; Supply Chain Management;
Inventory Planning and Control. (10 Hours)

Unit IV
Quality Management, Quality: Definition, Dimension, Cost of Quality, Continuous Improvement
(Kaizen), ISO (9000&14000 Series), Quality Awards, Statistical Quality Control: Variable &
Attribute, Process Control, Control Chart (X, R, p, np and C chart) Acceptance Sampling Operating
Characteristic Curve (AQL, LTPD, a & b risk ) Total Quality Management (TQM), Introduction to
Operations Analytics. (10 Hours)
Text Books
1. Jay Heizer & Barry Render, (2015), Operations Management, 11/e, Pearson Education.
2. Mahadevan B. (2015), Operations Management: Theory and Practice, 3/e, Pearson Education.

Reference Books
1. Chase, R.B, Ravi Shanker & Jacobs F.R. (2014), Operations & Supply Chain Management,
11/e, Mc GrawHill Education.
2. Stevenson W. J. (2015), Operations Management, 11/e, Mc GrawHill Education.
3. Gaither Norman and Frazier G. (2013), Operations Management, 14/e, Cengage Learning India
Pvt.Ltd.
4. Chary, S.N. (2012), Production and Operations Management, Mc GrawHill Education.

w.e.f. academic session 2022-23 21

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Marketing Management
Course Code: MBA 110 L – 2, Credits – 3
Objective: The course aims at making students understand concepts, philosophies, processes and
techniques of managing the marketing operations of a firm
Course Contents
Unit I
Introduction to Marketing: Meaning and Scope of Marketing; Marketing Philosophies; Concept
of Customer Value, Marketing Management Process-An Overview; Concept of Marketing Mix;
Understanding Marketing Environment; Consumer and Organization Buyer Behavior; Demand
Forecasting; Market Segmentation, Targeting and Positioning; Over View of Competitive
Marketing Strategies. (10 Hours)

Unit II
Product and Pricing Decisions: Product Concept; Product Classifications; Product Levels;
Product Differentiation; Product Mix; Product Line Decisions; Product Life Cycle-Concept &
Strategies; Packaging; Brand and Branding Strategies; New Product Development Process; Pricing-
Pricing Objectives, Determinants of Price, Pricing Methods & Strategies. (10 Hours)

Unit III
Promotion and Distribution Decisions: Promotion Mix-Advertising, Personal Selling, Publicity,
Direct Marketing and Sales Promotion; Integrated Marketing Communication, Channels of
Distribution; Functions of Intermediaries; Channel Design Decisions, Selecting Channel Members;
Channel Management; Emerging Channels of Distribution. (12 Hours)

Unit IV
Contemporary Marketing Trends and Issues: Rural Marketing, Social Marketing; Green
Marketing; Digital Marketing; Ethical Issues in Marketing. Introduction to Marketing Analytics.
(10 Hours)

Text Books :
1. Kotler,P., Keller, K.L. (2015), Marketing Management, 15/e, Pearson Education.
2. Lamb, C.W, Hair, J.F, Sharma, D. & Mc Daniel C. (2016), Marketing- A South Asian
Perspective Edition, Cengage India Pvt. Ltd, Delhi

Reference Books:
1. Baines, P., Fill, C., Page, K., Sinha, P.K. (2013), Marketing: Asian Edition, Oxford University
Press, New Delhi.
2. Ramaswamy, V.S and Namakumari, S. (2013), Marketing Management: A Strategic Decision
Making Approach Global Perspective Indian Context, 5/e, Mc Graw Hill Education.
3. Walker O. C., Mullins J. & Boyd Jr. H. W. (2014), Marketing Strategy: A Decision Focused
Approach, 7/e, Mc Graw Hill Education.
4. Etzel, M., Walker, B., Stanton, W. and Pandit, A. (2009), Marketing Management, 14/e, Mc
Graw Hill Education.

w.e.f. academic session 2022-23 22

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

E-Business
Course Code: MBA 112 L-2, Credit-3

Objective: The course imparts understanding of the concepts and various application issues of e-
business such as internet infrastructure, security over internet, payment systems and various online
strategies for e-business.

Course Contents
Unit I
Introduction to e-business: Electronic Business, Electronic Commerce, Types of Electronic
Commerce, Benefits, Limitations and Barriers of E-commerce, Electronic Commerce Models,
Value Chains in Electronic Commerce, Ecommerce in India., Intranet, Composition of Intranet,
Business Applications on Intranet, Extranets. Electronic Data Interchange, Components of
Electronic Data Interchange, Electronic Data Interchange Communication Process.
(12 Hours)
Unit II
Security Issues in e-business: Security Overview, Electronic Commerce Threats, Encryption,
Cryptography, Public Key and Private Key Cryptography, Digital Signatures, Digital Certificates,
Securing E-commerce Networks: Security Protocols such as HTTP, SSL, Firewalls, Personal
Firewalls, IDS, VPNs, Public Key Infrastructure(PKI) for Security.
(10 Hours)
Unit III
Electronic Payment System: Concept of e-Money, Electronic Payment System, Types of
Electronic Payment Systems, Credit & Debit cards, Charge cards, Smart cards, RuPay cards, E-
Wallets, Infrastructure Issues in EPS, Electronic Fund Transfer.
(10 Hours)
Unit IV
E-Business: Applications & Strategies Business Models & Revenue Models over Internet,
Emerging Trends in e-Business, Digital Commerce, Mobile Commerce: Concepts, Benefits and
Models, Emerging Trends in Mobile Apps; Strategies for E-Commerce, Internet based Business
Models; Legal and Ethical Issues of E-Commerce. (10 Hours)

Text Books:
1. Chaffey D. (2013), E-Business and E-Commerce Management- Strategy, Implementation and
Practice, 5/e, Pearson Education.
2. Schneider, Gary P.(2013), Electronic Commerce Strategy Technology and Implementation,
10/e, Cengage Learning Inda Pvt. Ltd.

Reference Books :
1. Reynolds, Jonathan (2009), E-Business A Management Perspective, South Asian Edition,
Oxford.
2. Elias M. Awad (2007), Electronic Commerce- From Vision to Fulfillment, 3/e, PH I Learning.
3. Joseph, P.T. and S. J. (2013), E-Commerce – An Indian Perspective, 4/e, Prentice Hall of
India.
4. Bharat Bhaskar (2013), Electronic Commerce- Framework, Technologies and Applications, 4/e,
Mc GrawHill Education.

w.e.f. academic session 2022-23 23

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Management of Technology, Innovation and Change

Course Code: MBA 114 L-2, Credits-3

Objective: This course is designed to help students to understand the importance of managing
technology, innovation and change at the micro and macro level.
Course Contents
Unit I
Technology Management: Understanding Technology and its Relationship with Wealth of
Nations and Firms Specific Knowledge; Technology Life Cycles, S- curve of Technology
Evolution, Technology Strategy, Technological Planning and Forecasting, Technology Policy,
Technology Generation and Development, Technology Acquisition and Absorption; Technology
Transfer, Technology Exports and Joint Ventures. Global Trends in Technology Management.
(12 Hours)
Unit II
Change Management: Understanding the Nature, Importance, Forces, Types of Technological
Change; Technology Transitions; Diagnosing Organizational Capability to Change: Process,
Strategy, Structure, Systems and People; Building Culture and Climate for Change and Innovation,
Innovative Firms, Role of Leadership. (10 Hours)

Unit III
Innovations Management: Invention vs. Innovation; Types of Innovation, Innovation Strategies
and Models; Concurrent Engineering; Process Innovation, Product Innovation, Building, Managing
and Sustaining Innovative Organizations; Case Studies on Innovation. (10 Hours)

Unit IV
Creative and Lateral Thinking Management: Thinking, Creative Thinking, Myths about
Creativity; Factors affecting Creativity; Creative Problem Solving: Approach and Process; MEET
framework for Organizational Creativity; Managing Lateral Thinking. (10 Hours)

Text Books:
1. Khalil, T. M. and Shankar, R. (2012), Management of Technology: The Key to
Competitiveness and Wealth Creation, 2/e, McGraw Hill Education
2. Frederick Betz (2011), Managing Technological Innovation: Competitive Advantage from
change, Third Edition, John Wiley & Sons, Inc., USA.

Reference Books:
1. Tushman, Michael L and Anderson P. (2004), Managing Strategic Innovation and Change, 2/e,
Oxford University Press.
2. Narayanan, V. K. (2006), Managing Technology and Innovation for Competitive Advantage,
Pearson Education.
3. Khurana V. K. and Saini A.K. (2017), Management of Technology and Innovation for
Competitive Advantage, Ane Books, New Delhi.
4. Jauhari V. and Bhushan S. (2014), Innovation Management, 1/e, Oxford University Press.

w.e.f. academic session 2022-23 24

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Minor Project - II
Course Code: MBA 116 T/P-4, Credits 6

Objective: The primary objective of this course is to enable the students apply the knowledge
acquired so far in the course to either study a business system and perform a critical
analysis of the same or to study, analyse and design a solution for a business problem.

Course Contents:

The Minor research project report is required to be prepared in the prescribed format and shall be
evaluated both by an internal supervisor as well as a University appointed external examiner.
Each student would be required to select a topic for the Minor Project. A synopsis is required to be
submitted by each student on the topic of the project.
The School would allocate the Internal supervisor on the basis of the subject area. The topic
selection must be completed by the second week of the semester. The progress of the Minor Project
shall be assessed by the Internal Supervisor on a periodic basis through presentations, discussions
and other means to arrive at a final assessment.
Suggested Contents of Synopsis: The project synopsis or proposal must give information on the
following items:
1. Descriptive title of the study
2. Nature of the study
o Problem to be examined
o Significance and need for the study
o Background information available
o Scope of the study – extent and limitations
o To whom will it be useful?
3. Hypothesis, if any, to be tested
4. Data Sources and Collection procedure
5. Methodology for data analysis
6. Schedule – target dates for completing
o Review of Literature (Library/Internet research)
o Primary research
o Data organization and analysis
o Outlining the report
o First draft
o Final draft
7. Bibliography

w.e.f. academic session 2022-23 25

THIRD SEMESTER

w.e.f. academic session 2022-23 26

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Information Systems Management

Course Code: MBA 201 L-2, Credits-3

Objective: The objective of this course is to expose the students to the managerial issues relating to
information systems and help them identify and evaluate various options in this regard.

Course Contents
Unit I
Information Systems in Global Business: Global e-Business and collaboration; Information
systems, organizations, and strategy; Ethical and social issues in information systems.
(10Hours)

Unit II
IT Infrastructure and Emerging Technologies: Foundations of business intelligence – databases
and information management; Telecommunications, the Internet, and wireless technology; Securing
information systems.
(10 Hours)

Unit III
Key Information Systems: Enterprise applications – operational excellence and customer
intimacy; E-Commerce – digital markets, digital goods; Knowledge management; Decision making
– business intelligence.
(10Hours)

Unit IV
Building and Managing Systems: Building Information Systems – systems analysis and design,
principal methodologies; Managing projects – business value of information systems, managing
project risk; Managing global systems – strategies, challenges and issues.
(12 Hours)
Text Books
1. Kenneth Laudon and Jane Laudon (2016), Management Information Systems: Managing the
Digital Firm, 14/e, Pearson Education.
2. James O’Brien, George Marakas and Ramesh Behl (2013), Management Information Systems,
10/e, McGraw Hill Education.

References Books
1. Ralph Stair and George Reynolds (2012), Information Systems, 10/e, Cengage Learning.
2. Haag, Stephen (2012), Management Information Systems for the Information Age, 9/e, McGraw
Hill Education India, Delhi
3. D.P. Goyal (2014), Management Information Systems: Managerial Perspectives, 4/e,Vikas
Publishing House.
4. Sahil Raj (2013), Management Information System, Pearson Education.

w.e.f. academic session 2022-23 27

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)
Entrepreneurship Development
Course Code: MBA 203 L-2, Credits – 3
Objective: The course aims at instituting entrepreneurship skills in the students by giving an
overview of who the entrepreneurs are and what competences are needed to become an
entrepreneur. It helps in grasping entrepreneurship, based on 3S Model of Stimulate, Sustain and
Support, so that a spirit of entrepreneurship can be inculcated among the student participants.

Course Contents
Unit I
Entrepreneurship: Concept and Definitions; Entrepreneurship and Economic Development;
Factor Affecting Entrepreneurial Growth – Economic, Non-Economic Factors; Classification and
Types of Entrepreneurs; Entrepreneurial Competencies; EDP Programs; Entrepreneurial Training;
Traits/Qualities of an Entrepreneurs; Manager Vs. Entrepreneur; Entrepreneur Vs.
Entrepreneurship; Entrepreneur Vs. Administrator. (12 Hours)

Unit II
Opportunity / Identification and Product Selection: Entrepreneurial Opportunity Search and
Identification; Sources of Information; Criteria to Select a Product; Conducting Feasibility Studies;
Marketing Feasibility, Technical Feasibility, Finance Feasibility, HR Feasibility etc; Business Plan
Formulation; Format of Business Plan with Practical example; Project Report Preparation;
Specimen of Project Report. (10 Hours)
Unit III
Enterprise Launching Formalities : Definition of Small Scale as per MSMED Act, 2006;
Rationale; Objective; Scope; steps involved in starting enterprise; SME; Registration; NOC from
Pollution Board; Machinery and Equipment Selection; Role of SME in Economic Development of
India; Project Planning and Scheduling using Networking Techniques of PERT/CPM; Methods of
Project Appraisal. (10 Hours)
Unit IV
Role of Support Institutions and Management of Small Business : Role of Director of Industries,
DIC, DCMSME, SIDBI, Small Industries Development Corporation (SIDC), MSME (D-I), NSIC,
NISBUED, State Financial Corporation (SFC); Functional areas application for Small Enterprises
like Marketing Management issues; Production Management issues; Finance Management issues;
Human Resource Management issues; Export Marketing. (10 Hours)

Text Books
1. Donald F. & Dr. Kuratko, (2016), Entrepreneurship: Theory, Process and Practice,
South Western Publication.
2. Holt D. H., (2016), Entrepreneurship New Venture Creation, Pearson Education.

References Books
1.Nath Suryakant (2012), Entrepreneurship Development and Small Scale Industries,
Neha Publishers & Distributors, Delhi.
2. Charantimath (2013), Entrepreneurship Development and Small Business Enterprise Pearson
Education.
3. Scarborough N. M. and Cornwall J. R.(2016), Essentials of Entrepreneurship and small Business
Management, 8/e, Pearson Education.
4.Taing Kalpana (2014), Entrepreneurship Theory and Practice, Anmol Publication Pvt.
Ltd, Delhi.
w.e.f. academic session 2022-23 28
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Business and Economic Laws

Course Code: MBA 205 L- 2, Credit -3
Objective: This course is intended to make students understand the legal aspects of business in
terms of various acts that influence business in India so as to enable them appreciate associated
opportunities, risks and challenges and their relevance for managerial decisions.

Course Contents
Unit-I
Business Legislation: Indian Contract Act, 1872– Formation, Essential Elements, Performance and
Discharge of Contract, Remedies for Breach of Contract, Overview of Special Contracts. Overview
of Alternate Dispute Resolution Mechanisms; Negotiable Instruments Act, 1881: Meaning and
Essential Features, Types, Endorsement of NI, Presentment of NI, Discharge of Parties, Liabilities
of Banker and Dishonor of Negotiable Instruments like Hundis etc.
(10 Hours)
Unit II
Companies Act 2013 – Meaning and Essential Features of Company, Types of Companies,
Formation of Company, Memorandum and Articles of Association, Prospectus; Company
Meetings; Concept of Independent Directors, Single Person Company, Company Directors and
Managers; Duties of Directors; Appointment Remuneration and allied matters; Company Secretary-
Duties and responsibilities; CSR Activities (10 Hours)
Unit -III
Investment Laws: Securities Exchange Board of India Act, 1992: Objective, Salient Features,
Definition of Security, Securities Exchange Board of India- Composition, Powers and Functions;
SEBI Guidelines-Pre-issue formalities-Disclosure standards; Legal requirements; Operation of
clearing; settlement and depository system in securities transaction; SEBI Guidelines for Mutual
Funds and Venture Capital. (10 Hours)

Unit IV
Sales and Competition laws: Sales of Goods Act, 1930-Meaning and Essential Elements of
Contract of Sale, Meaning of Goods, Conditions and Warranties, Transfer of Ownership,
Performance of a Contract of Sale, Rights of unpaid seller; Competition Act 2002: Objective, Anti
Competitive Agreements, Abuse of Dominant Position, Regulation of Combinations, Competition
Commission of India –Composition, Duties Powers and Functions, Procedure for inquiry and
investigation; Competition Appellate Tribunal; with recent orders. (12 Hours)

Text Books:
1. Albuquerque D. (2013), Legal Aspects of Business, Oxford University Press, New Delhi
2. Bulchandani K. R. (2014), Business Law for Management, 7/e, Himalaya Publishing House

Reference Books:
1. Pillai R.S.N. and Bagavathi (2011), Legal Aspects of Buiness, S. Chand & Company Ltd, New
Delhi
2. Kapoor S.K. (2013), Law of Contract-I and Specific Relief Act, 13/e., Central LawAgency,
Allahabad-2, India.
3. Pranjape N.V (2014), The New Company Law, Central Law Agency, Allahabad, India.
4. Kumar Ravinder (2016), Legal Aspects of Business, 4/e, Cengage Learning India Pvt. Ltd.;
Delhi.
w.e.f. academic session 2022-23 29
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Project Management
Course Code: MBA 207 L-2 Credits-3
Objective: The Course aims at making the student understand the concept of Project and its
management by understanding the various tools and techniques that are used in managing a project
from Planning to Control.

Course Contents
Unit I:
Project Identification and Selection: Introduction, Project Identification Process, Project
Initiation, Pre-Feasibility Study, Feasibility Studies, Project Break-even point and its managerial
implications. (10 Hours)

Unit II:
Project Planning and Recourse Consideration: Introduction, Project Planning, Need of Project
Planning, Project Life Cycle, Roles, Responsibility and Team Work, Project Planning Process,
Resources Considerations in Projects, Resource Allocation, Scheduling, Project Cost Estimate and
Budgets, Project Scheduling/Network Techniques in Project Management: CPM and PERT
Analysis; Float Times; Crashing of Activities; Contraction of Network for Cost Optimization,
Updating; Cost Analysis of Resources Allocation. (12 Hours)

Unit III:
Organizational Structure and Quality Issues: Introduction, Concept of Organizational Structure,
Roles and Responsibilities of Project Leader, Relationship between Project Manager and Line
Manager, Leadership Styles for Project Managers, Conflict Resolution, Team Management and
Diversity Management, Change management, Project Quality Management, Quality Concepts,
Value Engineering process. (10 Hours)

Unit IV:
Project Risk Management, performance management and control:: Introduction, types of
Risks, risk Management, Role of Risk Management in Overall Project Management, Steps in Risk
Management, Risk Identification, Risk Analysis, Reducing Risks, Project Performance
Measurement, Performance Measurement Matrix, Productivity, Project Performance Evaluation,
Benefits and Challenges of Performance Measurement and Evaluation, Controlling the Projects-
Project Execution, Project Control Process. (10 Hours)

Note: The above course shall include 08 hours of Lab Training on a Project Management Software.

Text Books
1. Chadra P. (2014), Projects: Planning, Analysis, Selection, Financing, Implementation, and
Review, 8/e, McGraw Hill Education, Delhi.
2. Jeffry K. Pinto (2009), Project Management, 1/e, Pearson Education.

Reference Book
1. Panneerselvam. R. and Senthilkumar. P., (2009) Project Management. Prentice Hall of India
Pvt. Ltd.
2. Choudhury, S, (2001), Project Management, 1/e, Mc GrawHill Education.
3. Bhavesh, M. Patel (2009), Project Management: Strategic Financial Planning Evaluation and
Control, Vikas Publishing House Pvt. Ltd, Delhi.
4. Harvey Maylor, Project Management, 3/e, Pearson Education.

w.e.f. academic session 2022-23 30

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Consumer Behaviour

Course Code: MBA 209 L-2, Credits – 3

Objective: This course aims at enabling students to understand the various aspects of consumer
behavior, the external and internal factors that influence consumer behaviour and to apply this
understanding to the development of marketing strategy.
Course Contents
Unit I
Introduction to Consumer Behavior: Scope and Relevance of Consumer Behavior Studies;
Approaches to studying Consumer Behaviour, Buying Decision Process- Problem Recognition;
Information Search, Alternative Evaluation-Decision Rules- and Purchase, Outlet Selection, Post
Purchase Behavior and Customer Satisfaction, Types of Buying Behaviour, Role of Involvement;
Models of Consumer Behavior. (12 Hours)

Unit II
Individual Determinants of Consumer Behavior: Motivation; Attention, Perception and
Consumer Imagery; Learning and Memory; Personality and Self Concept; Consumer Attitudes –
Formation and Change; Consumer Values and Lifestyles. (10 Hours)

Unit III
External Determinants of Consumer Behavior: Influence of Culture and Subculture; Social
Class; Reference Groups, Word of Mouth & Opinion Leadership; Family Influences.
(10 Hours)
Unit IV
Consumer Behaviour – Related and Emerging Issues: Diffusion of Innovation: Researching
Consumer Behavior; Measuring Consumer Satisfaction, Consumer Behavior and Public Policy;
Negative Aspects of Consumer Behavior; Online Consumer Behavior. (10 Hours)

Text Books:
1. Schiffman, L.G. Wisenblit, J & Ramesh Kumar S. (2016), Consumer Behaviour, 11/e, Pearson
Education.
2. Hawkins, D.I, Mother & Baugh, D.L.& Mookerjee, A. (2014), Consumer Behaviour, Building
Marketing Strategy, 12/e, Mc Graw Hill Education.

Reference Books:
1. Solomon, Michael R. (2016), Consumer Behaviour: Buying, Having and Being, 11/e, Pearson
Education.
2. Sharma D, Sheth J. N. & Mittal B., (2015), Consumer Behaviour: A Managerial Perspective, 1/e,
Cengage Learning, New Delhi.
3. Babin, B. J., Harris, E.G. & Mohan, A. (2016), Consumer Behavior: A south Asian Perspective,
1/e, Cengage Learning India Pvt. Ltd, New Delhi.
4. Loudon, David L. and Della Bitta, J. (2001), Consumer Behaviour, 4/e, Mc GrawHill Education

w.e.f. academic session 2022-23 31

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Retail Management

Course Code: MBA 211 L-2, Credits-3

Objective: This course is aimed at providing students with a comprehensive understanding of the
theoretical and applied aspects of retail management.

Course Contents
Unit I:
Introduction to Retailing: Definition, Scope and Importance of Retailing; Retail Formats;
Theories of Retail Development; Global and Indian Retail Scenario; Information Gathering in
Retail. (10 Hours)

Unit II:
Retail Strategy: Retail Market Strategy, Financial Strategy, Retail Location, Franchising
Decisions, Retail Information system, Customer Service, Customer Relationship Management,
GAPs Model in Retail. (12 Hours)

Unit III:
Merchandise Management & Retail Promotion: Sales Forecasting, Merchandise Budget,
Assortment Plan, Inventory Management, Merchandise Buying, Retail Pricing, Retail
Communication-Objectives, Promotion Mix. (10 Hours)

Unit IV:
Store Design & Management: Store Layout, Design & Visual Merchandising, Atmospherics,
Store Management & Responsibilities of a Store Manger, Inventory Shrinkage, Retail HRM,
Online Retailing, International Retailing, Legal & Ethical Issues in Retailing. (10 Hours)

Text Books
1. Levy M., Weitz B.A and Pandit A. (2012), Retailing Management, 8/e, Mc GrawHill Education.
2. Berman B. Evans J. R. & Mathur, M. (2011), Retail Management, 11/e, Pearson Education.

Reference Books
1. Pradhan S. (2016), Retailing Management – Text and cases, 5/e, McGraw Hill Education.
2. Bajaj C., Tuli R. & Srivastava N. V., (2016), Retail Management, 3/e, Oxford University Press.
3. Lusch, R.F, Dunne, P.M and Carver, J.R (2014), Introduction to Retailing, 8/e, Cengage India
Pvt. Ltd, New Delhi.
4. Vedamani, Gibson G. (2012), Retail Management: Functional Principles and Practices, 4/e, Jaico
Books, New Delhi.

w.e.f. academic session 2022-23 32

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Customer Relationship Management

Course Code: MBA 213 L-2, Credits: 3

Objective: This course is designed to expose the students to fundamental concepts of relationship
management, its processes and its dynamics in organizations to retain the customers.

Course Contents
Unit I
Introduction to CRM: Definition, Importance, Elements of CRM, Phases in CRM Process; e-
CRM; Relationships – Description, dynamics, Relationship Management theories; Developing
CRM strategy, Relationship oriented organizations, Relationship Strategy ; CRM Architecture.
(10 Hours)
Unit II
Marketing Aspects of CRM: Data and Customer Knowledge; Communication channels for CRM
– use and influence; Proposition for individual customer – Customisation of product and pricing;
Organizational Relationship Policy – Segments and contact moments.
(10 Hours)
Unit III
Analytical CRM: Customer data Management, Data mining - Need, Value, Process and analysis;
Designing loyalty program and measuring effectiveness, Cross selling ; Customer Life time value
calculations.
(12 Hours)
Unit IV
Operational & System Implementation: Direct mail and call centers; Use of Internet for CRM;
CRM Systems overview; Data warehouse & Data mart; CRM Roadmap-Project Management;
Challenges & Emerging Trends in CRM.
(10 Hours)

Text Books
1. Peelen, E. (2009), Customer Relationship Management, 1/e, Pearson Education.
2. Buttle, F.(2009), Customer Relationship Management, 2/e, Burlington, MA: Butterworth-
Heinemann

Reference Books:
1. Swift R. S.(2001), Accelerating customer relationships: using CRM and relationship
technologies, Prentice Hall PTR
2. Dyche J. (2013), The CRM Handbook A Business Guide to Customer Relationship
Management, Pearson Education.
3. Kumar. V, Reinartz W. J. (2006), Customer Relationship Management: A Database Approach,
Wily India.
4. Payne (2013), Strategic Customer Management: Integrating Relationship Marketing and CRM,
Cambridge University Press

w.e.f. academic session 2022-23 33

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Sales & Distribution Management
Course Code: MBA 215 L-2, Credits-3
Objective: The course aims to impart the knowledge and skills needed to manage the sales force
and distribution functions in a business organization so as to help gain a competitive advantage.

Course Contents
Unit I
Introduction to Sales Management: Scope, Importance and Evolution; Emerging trends in Sales
Management; Personal Selling Process and Approaches; Sales Organization Structure; Sales
Strategies, Sales Forecasting; Sales Territory Design. (10 Hours)

Unit II
Sales Force Management: Sales Force Job Description; Recruitment and Selection; Training Sales
Personnel; Sales Force Motivation; Compensation; Sales Quotas: Evaluating Sales Performance;
Information Technology in Sales Management. (10 Hours)

Unit III
Distribution Planning and Control: Functions of Intermediaries; Types and Role of Channel
Intermediaries in India for Consumer and Industrial Products: Wholesale and Retail Structure,
Complex Distribution Arrangement (Structural Separation and Postponement) Channel Strategy
and Design; Selection, Motivation and Evaluation of Intermediaries; Managing Channel Dynamics,
Relationships and Channel Conflict; Ethical and Legal Issues in Sales and Distribution
Management in Indian context. (12 Hours)

Unit IV
Distribution System and Logistics: Physical Distribution System –Objectives and Decision
Areas; Customer Service Goals; Logistics Planning; An overview of Transportation, Warehousing
and Inventory Decisions; Efficient Supply Chain Management (SCM); IT Enabling Cost Service
performance measurement, Integration of Sales and Distribution Strategy; Case Studies.
(10 Hours)
Text Books
1. Still, R. R. & Cundiff, E. W., Govoni, N. A. P. (2007), Sales Management Decision Strategies &
Cases, 5/e, Pearson Education.
2. Rosenbloom, Bert (2012), Marketing Channels: A Management View, 8/e, Cengage Learning,
New Delhi.

Reference Books
1. Jobber, David and Lancaster, Geoffery (2013), Selling and Sales Management, 9/e, Pearson
Education.
2. Tanner Jr., J.F., Honeycutt Jr., E.D. and Erffmeyer, R.C. (2009), Sales Management, Pearson
Education, New Delhi.
3. Panda, T.K. and Sahadev, S (2011), Sales and Distribution Management, 2/e, Oxford University
Press, New Delhi.
4. Havaldar, K K. and Cavale, VM. (2011), 2/e, Sales and Distribution Management: Text and
Cases, Mc GrawHill Education.

w.e.f. academic session 2022-23 34

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Financial Markets and Institutions
Course Code: MBA 217 L-2, Credits-3

Objective: To provide the student a basic knowledge of financial markets and institutions and to
familiarize them with major financial services in India.
Course Content
Unit I:
Introduction to Financial System: Financial markets and institutions and its Components,
Financial intermediation, Flow of funds matrix, Financial system and economic development, An
overview of Indian financial system, Financial Regulators in India: RBI, Ministry of Corporate
Affairs, SEBI, IRDA, Financial Conglomerates. (10 Hours)

Unit II:
Financial Markets: Money market-functions, organization and instruments, Role of central bank
in money market, Indian money market-An overview, Capital Markets-functions, organization and
instruments, Indian debt market; corporate debt market, slow growth of corporate debt market,
Development of corporate bond market abroad, Indian equity market primary and secondary
markets, Role of stock exchanges in India. (12 Hours)

Unit III:
Financial Institutions: Depository and non-depository institutions, Commercial banking-
introduction, its role in project finance and working capital finance, Development Financial
Institutions (DFIs)-An overview and role in Indian economy, Life and non-life insurance
companies in India, Mutual Funds- Introduction and their role in capital market development, Non-
banking financial companies (NBFCs), Regional Rural Banks. (12 Hours)

Unit IV:
Other Financial Institutions: Urban Cooperative Banks, Rural Cooperative Credit Institutions,
Pension Fund Regulatory and Development Authority. (08 Hours)

Text Books:
1. Mishkin Frederic S. & Eakins Stanley (2011), Financial Markets and Institutions, 6/e, Pearson
Education.
2. M Y Khan (2015), Indian Financial System, 9/e, McGraw Hill Education

Reference Books:
1. Bhasin Niti (2010), Financial Institutions & Financial Markets in India: Functioning &
Reforms, 1/e, New Century Publications
2. Fabozzi. Frank J, Bond, (2013), Markets Analysis and Strategies, 8/e, Pearson Education.
3. Saunders A. & Cornett M. M., (2013), Financial Institutions Management: A Risk Management
Approach, 7/e, McGraw-Hill Education
4. Mishkin S Frederic &. Eakins Stanley (2015), Study Guide for Financial Markets and
Institutions, 8/e, Pearson Education.

w.e.f. academic session 2022-23 35

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Security Analysis and Investment Management

Course Code: MBA 219 L-2, Credits: 3

Objective: The basic objective of the course is to acquaint the students with investment decisions
related to financial assets. The students will also be exposed to measurement of the risks and the
returns involved in financial investments. The students will be made aware about the functioning
of securities market along with the theories and concepts involved in portfolio management.

Course Contents
Unit I
Investment: Meaning, Nature and Scope, Decision Process; Investment Alternatives; Investment
Risks – Interest Risk, Market Risk, Inflation Risk, Default Risk, etc.; Measurement of Systematic
and Unsystematic Risk, Valuation of Securities, Duration of bonds, Terms Structure of Interest
Rates, Yield to Maturity. (10 Hours)

Unit II
Measurement of Risk, Techniques of Risk Measurement and their Application, Concept of Beta,
Classification of Beta- Geared and Ungeared Beta, Project Beta, Portfolio Beta, De-composition of
total risk into systematic and unsystematic risk, Securities Market Line, Capital Market Line.
(10 Hours)
Unit III
Efficient Market Hypothesis, Security Analysis: Fundamental Analysis; Economy, Industry and
Company Analysis and Technical Analysis; Dow Jones Theory, Elliot Wave Theory, Patterns of
Charts, Mathematical Indicators, Risk Management with technical analysis.
(10 Hours)
Unit IV
Portfolio Analysis, Portfolio Selection and Portfolio Theories – Markowitz Model and Capital
Assets Pricing Model, Arbitrage Pricing Theory, Sharp Optimization Model, Constructing an
optimal portfolio, Portfolio Revision and Performance Evaluation of Managed Portfolios – Sharp
Ratio; Treynor Ratio; Jensen’s Alpha, Fama’s Net Selectivity Ratio. (12 Hours)

Text Books
1. Bodie Z., Investments, 10/e, Mc GrawHill Education.
2.Ranganatham, R and Madhumathi R, (2011), Security Analysis and Portfolio Management, 2/e,
Pearson Education.

Reference Books
1. Chandra, Prasanna.(2012), Investment Analysis and Portfolio Management, 4/e, McGraw Hill
Education.
2. Punithavathy, Pandian (2012), Security Analysis and Portfolio Management, 2/e, Vikas
Publication.
3. Fischer, Donald E. and Ronald J. Jordan (2006), Security Analysis and Portfolio Management,
6/e, Pearson Education.
4. Khatri, Dhanesh Kumar (2012), Investment Management and Security Analysis, 2/e, Trinity
Press Pvt. Ltd.

w.e.f. academic session 2022-23 36

w.e.f. academic session 2022-23 37
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

International Financial Management

Course Code: MBA 221 L-2, Credits: 3

Objective: The fundamental aim of the course is to develop the skills that equip students to
understand and appreciate the international financial issues that companies face when they operate
in several separate countries. This course encompasses various issues related to international capital
markets, foreign exchange rate determination and global financial management.

Course Contents
Unit I
Global Financial Environment: Overview, International Monetary System: Exchange Rate
Regimes, IMF, Euro Currency Market, EURO Market, Capital Market, Balance of Payments:
Understandings, Analysis & Interpretation. (10 Hours)

Unit II
Foreign Exchange Market: Nature, Structure, Types of transactions, Exchange rate quotation &
Arbitrage, Spot & Forward, Foreign Exchange Market in India: Nature, Structure, Operations &
Limitations, Exchange Rate Determination: Structural Models of Exchange Rate Determination,
Exchange Rate Forecasting, The Exchange Rate of Rupee. (12 Hours)

Unit III
Foreign Exchange Risk Exposure: Types of Risk, The Risk Management Process: Hedging,
Swaps, Futures, Options, Types of Derivatives, Role of SEBI/RBI. (10 Hours)

Unit IV
Foreign Investment Decision: International Project Appraisal, Exchange Rate Risk & Cost of
Capital, International Joint Ventures, A review of NPV Approach. (10 Hours)

Text Books
1. Apte, P.G. (2014), International Financial Management, 7/e, McGraw Hill Education Private
Limited, Delhi
2. Siddaiah. T, (2015), International Financial Management: An Analytical Framework, 1/e,
Pearson Education.

Reference Books
1. Bhalla. V. K. (2010), International Financial Management, 10/e, S. Chand & Co., Delhi
2. Shapiro. (2012), Multinational Financial Management. WILEY, India
3. Vij. Madhu.(2014), International Financial Management; Excel Books, Delhi
4. Michael H. Moffett. Eiteman. D. K. (2013), Multinational Business Finance, 13/e, Pearson
Education.

w.e.f. academic session 2022-23 38

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Corporate Tax Planning

Course Code: MBA 223 L-2, Credits-3

Objective: The basic objective of this course is to provide an insight into the concept of corporate
tax planning and to equip the students with a reasonable knowledge of tax planning devices. The
focus is exclusively on corporate income tax.
Course Contents
Unit I
Introduction: Definitions: Income, Person, Assessee, Assessment Year, Previous Year, Gross
Total Income, Total Income; Residential Status and Scope of Total Income on the basis of
Residential Status, Agricultural Income. (10 Hours)

Unit II
Taxation of Companies: Definitions: Company and its Types, Heads of Income, Deductions from
Gross Total Income for Companies, Simple Problems on Computation of Taxable Income of
Companies, Minimum Alternate Tax u/s 115JB. (10 Hours)

Unit III
Tax Planning: Concepts relating to Tax Avoidance and Tax Evasion and Tax Planning. Tax
Planning with Reference to: Location of Undertaking, Type of Activity, Ownership Pattern; Tax
Planning relating to: Mergers and Demergers of Companies. Tax Considerations in respect of
Specific Financial and Managerial Decisions like Capital Structure Decisions, Deemed Dividend,
Make or Buy, Own or Lease, Repair or Renewal, Managerial Remuneration.
(12 Hours)
Unit IV
Tax Management: Filing of Returns and Assessments, Penalties and Prosecutions, Appeals and
Revisions, Advance Tax, TDS, Advance Rulings, Avoidance of Double Taxation Agreements.
(10 Hours)

Text Books
1. Ahuja Girish, Gupta Ravi, (2013), Simplified Approach to Corporate Tax Planning and
Management, 14/e, Bharat Law House Pvt. Ltd., New Delhi.
2. Singhania V.K, (2014), Singhania Monica, Corporate Tax Planning and Business Tax
Procedures, 18/e, Taxman Publications, Delhi.

Reference Books
1. Ahuja Girish, Gupta Ravi, (2013), Systematic Approach to Income Tax, Service Tax and VAT,
30/e, Bharat Law House Pvt. Ltd., New Delhi.
2. Singhania V.K., Singhania Monica, (2015), Student’s Guide to Income Tax, 53/e, Taxman
Publications, Delhi.
3. Nitin Vashisht and B.B.Lal, (2009), Direct Taxes: Income Tax, Wealth Tax and Tax Planning,
29/e, Pearson Education.
4. Lal, B.B., (2008), Income Tax and Central Sales Tax: Law and Practice, 29/e, Pearson
Education.

w.e.f. academic session 2022-23 39

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Organizational Development
Course Code: MBA 225 L-2, Credits-3
Objectives: For the organization to survive and remain effective with the changing environment, it
must develop effective strategies for renewal. The course aims at acquainting the students with
theory and practice of planned change, organizational renewal and development.
Course Contents
Unit I
Introduction: Nature and Characteristics of Organization Development, Organization
Development as a Profession and evolving field of Practice. Managing the Organization
Development Process, Organizational Change Theories and Models, Action Research,
Organizational Change process, Values, Ethics and assumptions of OD, Role and Competencies of
the OD practitioner.
(10 Hours)
Unit II
The Diagnostic Process and Introduction to OD Interventions: Diagnosis: At the Organization,
Group and Individual Level. Data Collection Process, Diagnostic Methods, Challenges in
Diagnosis, Diagnostic Information Feedback: Survey Feedback. Designing Interventions,
Characteristics of Effective Interventions, The Intervention Process.
(10 Hours)
Unit III
Organizational Development Interventions: Sensitivity Training, Process Consultation, Third-
Party Interventions, Team Building, Organization Confrontation Meeting, Intergroup Relations
Interventions, Large Group Interventions: Grid OD; System 4 Management; Role Playing,
Employee Empowerment, Performance Management Systems, Employee Wellness Interventions,
Career Planning, MBO.
(10 Hours)
Unit IV
Techno Structural and Strategic Interventions: Restructuring Organizations, Job Enrichment,
Socio-technical Systems, TQM and Quality Circles, Culture Change, Self –Designing
Organizations, Learning Organizations, OD practitioners as Agents of Social Change, Future of OD
in a VUCA World (Volatility, Uncertainty, Complexity, Ambiguity). (12 Hours)

Text Books
1. Jones, B.B. & Brazzel, M (2014), The NTL Handbook of Organizational Development and
Change: Principles, Practices and Perspectives (2nd Edition), Wiley
2. Cummings, T.G. & Worley, C.G. (2009). Organizational Development and Change. Cengage
Learning.
Reference Books
1. Brown, D.R. & Harvey, D. (2013). An Experiential Approach to Organization Development.
Pearson Education.
2. Jones, G. R. (2010). Organizational Theory Design and Change. Pearson Education.
3. Edward.D.H. (2007). The Road to Organic Growth, Mc GrawHill Education.
4. French, W., Cecil, H. Bell & Jr. (2007). Organizational Development. Pearson Education.

w.e.f. academic session 2022-23 40

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Strategic Human Resource Management

Course Code: MBA 227 L-2, Credit-3
Objective: The objective of this course is to appreciate how human resource is emerging as a key
resource for competitive advantage and understanding the role of HRM in organizational
performance and International Context.

Course Contents
Unit I
Introduction to SHRM: Definition, need and importance, evolution of SHRM, HRs New Role
Orientation, SHRM for Competitive Advantage, HR strategy and HR Planning, Behavioral Issues
in Strategy Implementation, Matching Culture with Strategy, Human Side of Mergers and
Acquisitions. Process of strategic management (12 Hours)
Unit II
HR Strategies: Recruitment and Retention, Training and Development, Performance Management,
Reward and Compensation, retrenchment, Online recruitment; Employee referrals; Recruitment
process outsourcing Head hunting; Executive education; Flexi timing; Quality of work life; Work -
life balance; Employee empowerment, Employee involvement, Non-Traditional Approaches:
Investment in Disabled Employees, Inclusive workplace Employee Engagement, Knowledge
Management, Talent Management, The Role of Strategic HR Leader, Managing Workforce
Diversity. (10 Hours)
Unit III
Internationalization of HRM: socio cultural contexts – and institutional conrexts IHRM trends
complexity challenges and choices in the future , Cultural foundations of IHRM- Understanding
Culture, Major Models of National Culture, Cultural Convergence and Divergence, Cross Cultural
Theories, Importance of Cultural Sensitivity, Potential Cross- Cultural Problems, IHRM trends and
Future Challenges. (10 Hours)

Unit IV
Global Human Resource Management Process- Global Human Resource Planning, International
Staffing, Recruiting and selecting staff for international assignments, Approaches to International
Compensation and Benefits, Re entry and career issues, Global Workforce Training and
Development, Performance Management in International Organization, International Reward
systems, Integrating two cultures, Developing talent in transnational Enterprise , Expatriation and
Repatriation, HRM in International Joint ventures, Organizational Ethics in International Context.
(10 Hours)
Text Books
1. Rees, C. & Edwards, T.(2010), International Human Resource Management, 2/e, Pearson
Education.
2. Greer, C. (2008), Strategic Human Resource Management, Pearson Education.

References
1. Mello, J.A. (2011), Strategic Management of Human Resources, 3/e, Cengage Learning India
Pvt. Ltd.
2. Dowling, P.J. & Welch, D.E. (2010), International Human Resource Management: Managing
People in a Multinational Context, Cengage Learning India Pvt. Ltd.
3. Kandula S. R. (2009), Strategic Human Resource Development, Prentice Hall India.
4. Evans, P., Pucik, V. & Barsoux, J.L.(2010), The Global Challenge: Frameworks for
International Human Resource Management, Mc GrawHill Education.
w.e.f. academic session 2022-23 41
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Training and Development

Course Code: MBA 229 L-2, Credits-3
Objective: This Course aims at educating students on the importance of training needs and issue of
human resource development in the organization. The persons involved in updating management
skills pose issues of design and delivery and review of training requirements.
Course Contents
Unit I:
The Training Context: Nature and Scope of Training, Training Challenges, Forces Influencing
Working and Learning, Understanding, Learning, Training, Development and Education, Learning
and Development Strategy, Role of Training in Organizations, Systematic Approach to Training,
Learning: Theories and Process Strategic Training: Models of Training- Faculty, Customer, Matrix,
Corporate University and Business Embedded Model, Snapshots of Training Practices: Training
Facts and Figures. (10 Hours)

Unit II:
Training Needs Analysis: The Process and Approaches of TNA, Organizational Analysis,
Requirements Analysis, Task, Knowledge, Skill, and Ability Analysis, Person Analysis,
Competency mapping and Gap Analysis, Training Content, Designing Training Content, Team
Work for Conducting Training Needs Analysis, TNA and Training Process Design, Output Of
TNA, Focus on Small Business. (10 Hours)

Unit III:
Training Design, Delivery & Evaluation: Understanding & Developing the Objectives of
Training, Considerations in Designing Effective Training Programs: Selecting and Preparing the
Training Site, Selecting Trainers, Program Design: Learning Environment, Pre-training
Communication, Facilitation of Training with Focus on Trainee Motivation, Reinforcement & Goal
setting. Transfer of Training: Conditions of Transfer, Facilitation of Transfer with Focus on
Organization Intervention (Supervisor Support, Peer Support, Trainer Support, Reward Systems,
Climate etc.) Training Methods, Implementation and Evaluation of Training Programme, Training
Aids. (12 Hours)
Unit IV:
Employee Development, Career Management and Future of T & D: Approaches to Employee
Development, The Development Planning Process, Companies Strategies used, Types of MDP’s,
EDP’s/Seminars and Conferences, Symposia. Career Management: Traditional Career vs. Protean
Career, Models of Career Development, Career Succession Planning, Challenges in Career
Management: On boarding, Dual Career Paths, Plateauing, and Managing Career Breaks, Future
Aspects of T& D. (10 Hours)
Text Books
1. Blanchard, P. N., Thacker, W. J., & Anand Ram, V. (2015), Effective Training: Systems,
Strategies and Practices, Pearson India Ltd.
2. Lynton, R.P, Pareek U (2011), Training for Development, Sage Publication.
Reference Books
1. Raymond Noe, A. (2012), Employees Training and Development, 5/e, Mc GrawHill Education.
2. O’Connor, Browner & Delaney (2003), Training for Organizations, Thompson Learning Press
(now Cengage Learning).
3. Balakrishnan Lalitha , Ramachandran (2015), Training and Development, 1/e,Vijay Nicole
Imprints Pvt. Ltd.
4. Robins P. S., (2015), Training in Interpersonal Skills, 6/e, Pearson Education.
w.e.f. academic session 2022-23 42
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Compensation Management
Course Code: MBA 231 L-2, Credits – 3
Objective: The course is designed to promote an understanding of issues related to the
compensation Management in organizations and to impart skills in designing, analyzing and
restructuring compensation packages related systems, policies and strategies.
Course Contents
Unit I
Introduction to Compensation: Compensation Defined, Goals of Compensation System,
Foundations of Compensation Management, Compensation Strategy Monetary & Non-Monetary
Rewards, Intrinsic Rewards Cafeteria Style Compensation, Fringe Benefits and Supplementary
Compensation, Compensation Structure- Indian Practices. (10 Hours)
Unit II
Compensation for Employees: Wage Theories, Evolution of Modern Day Labor Force, Incentive
Plans, ESOP’s, EVA Reward Management in TNC’s, Discrimination in Labor Market, Duality in
Labor Market, Industry’s Compensation Policy (micro-level) Compensation for Chief Executives
and Other Employees: Guidelines of Companies Act Relating to CEO Compensation. Different
Components of Compensation Package.
(10 Hours)
Unit III
Job Evaluation :Job Description and Job Specification: Job Analysis & Its Process, Methods of
Job Evaluation, Internal and External Equity in Reward Management, Role of Wage Board & Pay
Commissions, Knowledge Based Compensation, Team Compensation, Competency Based
Compensation. (10 Hours)

Unit IV
Modern Techniques of Compensation: Incentive Schemes/ Payment –By-Results (PBR),
Performance Linked Compensation, Tax Planning: Tax Implication of Employee Compensation
Package to the Employer, Tax Efficient Compensation Package, VRS: Approaches to deal with
the Workforce Redundancy, International Compensation: Problems, Objectives, Elements of
Expatriate’s Compensation Package. Case Studies.
(12 Hours)
Text Books
1. Henderson, R.I. (2007), Compensation Management in a Knowledge-based world 10/e. Pearson
Education.
2. Deb, T. (2012), Compensation Management: Text and Cases Excel Books.

Reference Books
1. Singh, B.D. (2007), Compensation and Reward Management. Excel Books.
2. Gerhart, B. & Rynes, S.L. (2008), Compensation, Evidence, and Strategic Implications. Sage
Publication.
3. Milkovich G. (2009), Compensation, 9/e, McGraw Hill Education.
4. Martocchio, J. (2014), Strategic Compensation: A Human Resource Perspective Approach.
Pearson Education.

w.e.f. academic session 2022-23 43

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Systems Analysis and Design

Course Code: MBA 233 L-2, Credits: 3

Objective: To teach techniques and approaches to students so that they may analyze and develop
business systems more effectively and efficiently.
Course Contents
Unit I
Systems Development Life Cycle: Planning, Analysis, Design, Implementation, Systems
Development Methodologies: Structured Design, RAD, JAD, Prototyping, Project Team Roles and
Skills, Project Initiation: Identifying Business Value, Feasibility Analysis, Project Management:
Creating a Work Plan, Project Staffing, Controlling the Project. (10 Hours)

Unit II
Systems Analysis: Developing an Analysis Plan, Process Modeling: Data Flow Diagrams (Gane
and Sarson, DeMarco and Yourdan), Use Case Diagrams, Data Modeling: Entity Relationship
Diagrams, System Design: Physical Data Flow Diagrams, Physical Entity Relationship Diagrams,
Architecture Design: Computing Architectures, Infrastructure Design, Global and Security Issues.
(10 Hours)
Unit III
User Interface Structure Design: User Interface Design Principles and Processes, User Interface
Design Components, Data Storage Design: File and Database Formats, Optimization for Data
Storage and Data Access, Program Design: Structure Chart, Program Specification, Construction:
System Construction Process, Managing Programming, Designing Tests, Developing
Documentation, Installation: System Installation Process, Conversion Strategies, Change
Management, Post-Implementation Activities. (12 Hours)

Unit IV
Object-Oriented Analysis and Design: and Testing: Object Concepts, Introduction to the Unified
Modeling Language, Use Case Diagrams, Sequence Diagrams, Class Diagrams, Statechart
Diagrams. (10 Hours)

Text Books
1. Kendall, Kenneth E and Julie E. Kendall (2015), Systems Analysis and Design, 9/e, Pearson
Education.
2. Alan Dennis, Barbara H. Wixom and Roberta M Roth (2009), Systems Analysis & Design, 4/e,
Wiley & Sons.
Reference Books
1. Jeffrey L. Whitten and Lonnie D. Bentley (2006), Systems Analysis and Design Methods. 7/e,
Mc GrawHill Education.
2. Jeffrey A. Hoffer, Joey F. George and Joseph S. Valacich (2012), Modern Systems Analysis
and Design, 6/e, Pearson Education.
3. Roger H.L. Chinan, Keng Siau, and Bill C. Hardgrave (2009), Systems Analysis and Design-
Techniques, Methodologies, Approaches, and Architectures, PHI Learning, New Delhi.
4. Roger. S. Pressman (2014), Software Engineering: A Practitioner’s Approach, 7/e, McGraw
Hill Education.

w.e.f. academic session 2022-23 44

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Database Management Systems

Course Code: MBA 235 L-2, Credits: 2

Objective: This course will help students to understand how databases can be used to store an
organization’s information.
Course Contents
Unit I
Purpose, Advantages and Disadvantages of DBMS: Data Models, Schemas and Instances,
DBMS Architecture and Data Independence, Types of DBMS – Hierarchical, Network, Relational,
Object-Oriented and Object Relational. (06 Hours)

Unit II
ER-Model: Basic concepts, Design Issues, Mapping Constraints, Keys, E-R Diagram, :Design of
an ER Database Schema, Reduction of E-R Schema to Tables. SQL: Background, Basic Structure,
Set Operations, Aggregate Functions, Null Values, Nested Sub Queries, Derived Relations, Views,
Modification of Database, Joined Relations, Data Definition Language, Domain Constraints,
Referential Integrity. (08 Hours)

Unit III
Oracle: Basic Architecture, Data Definition, Data Manipulation (LIKE Operator, String
Commands, Numeric Function, Date Function, Translate and Decode Function), Introduction to
PL/SQL (Conditional, Logic, Loops, Go to Statements, Exceptional Handling, Triggers,
Procedures, Functions, Cursor, LOB’s). (08 Hours)

Unit IV
Structure of Relational Databases, Relational Algebra, Functional Dependencies, Normal forms
NF1, NF2, NF3 and BCNF, Multivalued Dependencies and Fourth Normal Form, Join
Dependencies and Fifth Normal Form. Transaction, Concurrency: ACID Properties, Transaction
State, Locks, Deadlock Condition, Two- Phase Locking Protocol.
(06 Hours)

Text Books
1. Silberschatz, A, Korth H and Sudarshan S (2013), Database System Concepts, 6/e, McGraw- Hill
Education.
2. Elmsari R. and Navathe S. (2013), Fundamentals of Database Systems, 6/e, Pearson Education.

Reference Books
1. Koch, G. & Loney, K. (2008), Oracle 11g, The complete reference. Mc GrawHill Education.
2. Bipin C. Desai (2000), Introduction to Database Management System, Galgotia Publication.
3. Singh, Shio Kumar, Database Systems: Concepts, Design and Applications, 2/e, Pearson
Education.
4. Rob. Peter (2010), Data base system concepts, 1/e, Cengage Learning India Pvt. Ltd.

w.e.f. academic session 2022-23 45

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Database Management Systems Lab

Course Code: MBA 251 P-2, Credits: 1

Course Contents: This course will be based on MBA 235 Database Management Systems Course
and is part of it.

w.e.f. academic session 2022-23 46

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Network Applications and Management

Course Code: MBA 237 L-2, Credits: 3

Objectives: The course aims to combine the fundamental concepts of data communications and
networking with emphasis on business applications.

Course Contents:
Unit I
Data Communication Concepts and Applications: Introduction to Data Communications,
Components of Data Communications, Trends in Computer Communications and Networking,
Network Applications. (10 Hours)

Unit II
Fundamentals of Data Communications and Networking: Physical Layer: Architectures,
Devices and Circuits, and Data Transmission. Data Link Layer: Media Access Control, Error
Control in Networks, Functions and working of switches and bridges. Local Area Network (LAN):
LAN Components, Ethernet (IEEE 802.3), Fast Ethernet, working of CSMA/CD, Token Ring
(IEEE 802.5). (10 Hours)

Unit III
Networking: Network Layer: Network layer Protocols, Function and working of Routers, Network
addressing and Routing, Subnetting. Transport Layer: TCP Three-way hand shake, TCP
acknowledgement with windowing. Session layer, Presentation layer, Application layer: Functions
of Session layer, Presentation layer, Application layer and application layer protocols.
(12 Hours)
Unit IV
Network Management: Design of Business Networks, Network Management, and Network
Security. (10 Hours)

Text Books:
1. Jerry FitzGerald, Alan Dennis and Durcikova Alexandra (2014), Business Data
Communications & Networking. John Wiley & Sons.
2. Dye M.A., McDonald R. and Rufi W.A.(2008), Network Fundamentals, CCNA Exploration
Companion Guide, 2/e, Pearson Education, Delhi

Reference Books:
1. Tanenbaum, A. S. and David J. Wetherall, (2013), Computer Networks, 5/e, Pearson Education
2. Stalling (2013), Data Computer Communications. 9/e, Pearson Education.
3. Black U. D., (2015), Computer Networks, Protocols standards and Interface, 3/e, Pearson
Education.
4. James Kurose, Keith Ross, (2017), Computer Networking: A Top-Down Approach, 6/e,
Pearson Education.

w.e.f. academic session 2022-23 47

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Digitalization and E-governance

Course Code: MBA 239 L-2, Credits: 3
Objective: The course is aimed at providing exposure and making the students aware about the
role of IT in business enterprises and government enterprises through electronic governance.
Course Content:
Unit I
Overview of Digitalization, Digitalization for growth and Innovation: How digitalization leads to
disruption and change of competition, IT and Business Advantage: Overview of Business Models,
IT Impact on Business Models, IT Business Value, Developing the business case for IT.
Understanding IT Infrastructure, Reliable and Secure IT Services. Governance and the IT function.
Application of IT in digital governance. (08 Hours)

Unit II
Understanding IT Infrastructure, Emerging Trends in IT Infrastructure acquisition and Service
delivery, Managing a networked Organization, Organizational Issues in Managing and Controlling
IT function, Managing IT Outsourcing: Why, What and When to outsource. (12 Hours)

Unit III
E-Governance: Meaning of E-governance, Understanding the Evolution of e-Governance in the
Indian and Global Context, Benefits of e-governance; Developing a strategic perspective on E-
Governance, Models of e-governance, E-governance action plan: National e-Governance Plan
(NeGP), E-governance Infrastructure: Data Centres, State wide area networks (SWAN), National
Service Delivery Gateways (NSDG), and Common Service Centres. (10 Hours)

Unit IV
Life Cycle of an e-Government Project, Critical Success Factors in implementing e-
Governance. Public Private Partnership for e-Governance Project, Managing a e-Governance
project, Change Management and Capacity Building for e-Governance, Information Security
Management, Technology architecture for e-Governance - Enterprise Applications and Open
Source for e-Governance, Regulatory framework for e-Governance (IT Act )
(12 Hours)

Text Books:
1. Lynda M. Applegate, Robert D. Austin, Deborah L. Soule (2009), Corporate Information
Strategy and Management, 8/e Mc GrawHill Education.
2. Vinod Kumar T.M. (2015), E-governance for Smart Cities, Springer.

Reference Books:
1. S. Pankaj (2013). Electronic Governance, APH Publishing.
2. Obi.T. (2009) E-governance: A Global Perspective on a new Paradigm, Vol-I IOS Press.
3. Nanditha Das (2014). E-governance and Social Inclusion: Concepts and Cases, IGI Global Press.

w.e.f. academic session 2022-23 48

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

International Business Environment

Course Code: MBA 241 L-2, Credits – 3
Objective: The purpose of the course is to familiarize students with various environmental factors
and forces that affect a firm’s overseas operations and learn to manage international business.
Course Contents
Unit I
International Business and Environment: An Interface; World Trade in Goods and Services –
Major Trends and Developments; Framework for Understanding International Business
Environment: Analysis of Physical, Demographic, Economic, Socio-cultural, Political, Legal and
Technological Environment of a Foreign Country, Legal Framework of International Business:
Nature and Complexities; Code and Common Laws and their Implications to Business;
International Business Contract – Legal Provisions; International Sales Agreements, Rights and
Duties of Agents and Distributors. (12 Hours)

Unit II
Global Trading Environment: Liberalization of World Trade. FDI and their Impact on the
Economy, Multinationals and their Economic Impact; Political and Legal Impact of Multinational
Corporations; Strategies for Dealing with Multinations; Technology Transfer – Importance and
Types, Issues in Transfer of Technology to Developing Countries.
(10 Hours)
Unit III
International Financial Environment: Foreign Investment – Types and Flows; Asian Model,
Monetary System- Exchange Rate Mechanism and Arrangements, Movements in Foreign
Exchange Rates and Impact on Trade and Investment Flows, Global Capital Markets, Euro
Currency.
(10 Hours)
Unit IV
International Economic Institutions and Regional Economic Groups: IMF, World Bank,
MIGA, UNCTAD and WTO; ATC, GSP and International Commodity Agreements. Forms and
their Functioning: Multilateralism Vs. Regionalism; EU, NAFTA, ASEAN, SAFTA and other
Regional Economic Groupings. (10 Hours)

Text Books
1. Daniels, John D. and Radebaugh, Lee H. and Prashant Salwan (2016), International Business:
Environment and Operations, 15/e, Pearson Education.
2. Charles, W. L. Hill (2005). International Business: Competing in the Global Marketplace, 10/e,
McGraw Hill Education.

Reference Books
1. Deresky (2013), International Management: Managing Across Borders and Culture, 9/e,
Pearson Education.
2. Paul, J (2004), International Business, 6/e, Prentice-Hall.
3. K. Aswathappa (2015), International Business, 6/e, McGraw Hill Education.
4. Hamilton L. Webster P. (2012), The International Business Environment, 2/e, Oxford
University Press.

w.e.f. academic session 2022-23 49

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Export-Import Procedures and Documentation

Course Code: MBA 243 L-2, Credits - 3

Objective: The purpose of this course is to familiarize students with policy, procedures and
documentation relating to foreign trade operations, and to train them to handle the export-import
business.

Course Contents
Unit I
Policy Framework for India’s Foreign Trade: in Pre- and Post-liberalisation Era; Foreign Trade
Policy, Infrastructural Support for India’s Foreign Trade: Policy Formulating, Consultative and
Deliberative Bodies; Export Promotion Councils, Commodity Boards and Product Development
Authorities; Support Organizations and Services – IIFT, ITPO, Export Inspection Agencies; Indian
Council of Arbitration; FIEO, Commercial Representatives Abroad; State Governments and their Role
in Trade Promotion; Canalization Policy and Role of Public Sector Organizations. (10 Hours)

Unit II
(a) Setting up Export Company: IEC Number / RCMC from Export Promotion Council, Benefits and
Costs. Export Sales Contracts - Terms / Conditions, Terms of Shipment, Processing of Export Order.
(b) Documentation : Proforma Invoice, Commercial Invoices and its Attestation, Packing List,
Inspection Certificate, Certificate of Origin, Shipping Bills, AR4 Form, Mate's Receipt, GR Form,
Marine Insurance Policy, ECGC Policy, Bill of Exchange, Bank Realization Certificate, Bill of lading,
Airway Bill, BSP Certificate / Spl Consular Invoice and other related documents. (12 Hours)

Unit III
Methods and Terms of Payments for Exports: Cargo, Credit and Foreign Exchange Risks: Procedure
for Filing Claims; Quality control and Pre-shipment Inspection; Excise and Custom Clearance; Export
Incentives: Major Incentives and Procedures for Claiming them, Procurement for Exports – Planning
and Methods of Procurement for Exports; Custom Clearance of Imports – Regulations and Procedures;
Managing Risks Involved in importing ; Duty Exemption Schemes : Objectives, Benefits, Procedures
and Documentation; Schemes for Import of Capital Goods: Procedures for New/second Hand Capital
Goods. (10 Hours)

Unit IV
Foreign Trade Financing and Insurance Schemes: Pre-and Post-shipment Export Credit Schemes,
Import Financing Schemes; Role of EXIM Bank and Commercial Banks; Export Credit and Foreign
Exchange Covers, Export Credit and Guarantee Corporation (ECGC), Financial Guarantees; Export /
Trading/ Star trading/ Superstar Trading Houses : Objective Criteria and Benefits; Procedures and
Documentation; Policy for EOU / FTZ / EPZ units : Objectives, Criteria and Benefits; Procedures and
Documentation. (10 Hours)

Text Books
1. Ramagopal C. (2006), Export Import Procedure: Documentation and Logistics, New Age Publisher.
2. Paul Justice & Rajiv Aserkar (2014), Export/Import Management 2/e, Oxford Higher Education.
Reference Books
1. Khurana P.K. (2014), Export Management, 8/e, Galgotia Publications.
2. IMPEX Times, various issues.
3. Export Manual, Current year, Anupam Publications
4. Indian Trade Journal current issue
w.e.f. academic session 2022-23 50
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

International Economics

Course Code: MBA 245 L-2, Credit: 3

Objective: The purpose of this course is to acquaint the students with concepts, techniques and
policies in the field of International Economics to understand the dynamics of International Trade.
Course Contents
Unit I
International Trade Theory: Introduction to International Economics, Law of Comparative
Advantage, Standard Trade Model, Factor Endowments and Heckscher Ohlin Theory, Economies
of Scale, Imperfect Competition and International Trade. (10 Hours)

Unit II
International Trade Policy: Tariffs and Non-tariff Barriers in International Trade: Economic
Integration – Custom Unions and Free Trade Areas (10 Hours)

Unit III
Balance of Payments and Exchange Rates: Balance of Payments, Foreign Exchange Markets and
Exchange Rates, Determination of Exchange Rates. (10 Hours)

Unit IV
Open-Economy Macroeconomics: The Price Adjustment Mechanisms with Flexible and Fixed
Exchange Rates, Income Adjustment Mechanism and Synthesis of Automatic Adjustments, Other
Adjustment Policies. (12 Hours)

Text Books
1. Salvatore Dominicks (2007), International Economics, 9/e, John Wiley Sons, Inc.
2. Vaish, M.C. and Sudama Singh, (2010), International Economics, 8/e, Oxford IBH Publishing
Co. Pvt. Ltd, New Delhi.

Reference Books
1. Sodersten, B.O., (2003), International Economics, MacMillan, London.
2. Krugman, Paul and Maurice Obstfeld (2013), International Economics, 8/e, Pearson Education
3. Frederick P. Stutz, (2014), The World Economy: Geography, Business & Development, Pearson
Education.
4. Salvatore Dominick, (2014), International Economics-Trade and Finance, 11/e, Wiley Publisher

w.e.f. academic session 2022-23 51

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

WTO and Intellectual Property Rights

Course Code: MBA 247 L-2, Credits - 3
Objective: The course is intended to sensitize the students about the importance of WTO and
Intellectual property in the global economy.

Course Contents
Unit I
GATT and Evolution of World Trade Organization (WTO): Role of WTO in International
Trade, Main Features of WTO, Agreements as a part of WTO: Environment, Investment,
Competition Policy, Government Procurement, Trade Facilitation, Social Clause, Labour
Standards; Implementation and Implication. (10 Hours)
Unit II
General Introduction in the Intellectual Property Law: The Notion of Intellectual Property,
Historical Background, The Main Fields of Intellectual Property, Industrial Property Law:
Inventions, Industrial Creations Characterized by Relative Novelty (innovations), Know-How,
Industrial Designs and Models, Utility Models, Layout-designs of Semiconductor Integrated
Circuits (semiconductor chips), Plant Varieties, Trademarks, Geographical Indications, Trade-
names, Emblems, Other Distinctive Signs; Scientific Discoveries and Neighbouring Rights.
(10 Hours)
Unit III
IPR and Economic Development: Copyright Law ("Rights of Authors"), Correlation of
Intellectual Property Law with Unfair Competition, Common Features of the Intellectual Property
Rights, Legal Nature of the Intellectual Property Rights, Position of the Intellectual Property Law
in the Legal System. (10 Hours)
Unit IV
International Protection of Intellectual Property: World Intellectual Property Organization,
TRIPS, Paris Convention for Protection of Industrial Property, Patent Cooperation Treaty, The
Hague Agreement on Deposit of Industrial Designs, International Convention for Protection of
New Varieties of Plants, Budapest Treaty on International Recognition of Deposit of
Microorganisms, Madrid Agreement on International Registration of Trademarks and Protocol
Relating to Madrid Agreement, Trademark Law Treaty, Berne Convention for Protection of
Literary and Artistic Works, Rome International Convention for Protection of Performers,
Producers of Phonograms and Broadcasting Organizations, The Geneva Convention for Protection
of Producers of Phonograms.
(12 Hours)
Text Books
1. Das Bhagirath Lal (2003), The WTO and the Multilateral Trading System: Past, present and
future, Third World Network and Zen Books.
2. David Bainbridge (2003), Intellectual Property, Pearson Education.
Reference Books
1. Maskus Keith E. (2000), Intellectual Property Right in the global economy, Institute for
International Economies, Washington.
2. Ganguli, Prabudha (2008), IPR-unleashing the Knowledge Economy, 1/e, McGraw-Hill
Education.
3. Ramappa, T. (2000), Intellectual property rights under WTO: Task before India, Wheeler
Publishing.
4. Jain N.K (2009), WTO: Concepts, Challenges and Global Development, Cambridge University
Press
w.e.f. academic session 2022-23 52
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Business Process Reengineering

Course Code: MBA 249 L -2, Credits – 3

Objective: This course has been designed to develop an appreciation of process view of businesses
and redesign of its key elements.

Course Contents:
Unit I
Introduction and Overview : BPR-Definitions ,Concepts and Background; Nature, Significance
and Rationale of BPR, Process Improvement and Process Redesign, BPR and ERP, BPR Vs Total
Quality Management, Kaizen & Quality Function Deployment; Reengineering Scenarios in Major
Countries, BPR Experiences in Indian Industry; Issues, Scope and Trends in BPR. (12 Hours)

Unit II
Implementation of BPR: Initiating and Preparing for Reengineering, Methodology and Steps,
Process Identification and Mapping: Role/ Activity Diagrams; Process Visioning and
Benchmarking, IT Enabled Reengineering, Mediation and Collaboration; Design and Evaluation of
Process Prototypes, Charting Process (10 Hours)

Unit III
Reengineering Structure: Man Management for BPR Implementation: BPR Leader, Process
Owners, Reengineering Teams; Change Management: Enabler of BPR, Structure of Change,
Approaches to Radical Change, Reorganizing People and Managing Change. (10 Hours)

Unit IV
Case Studies: Common Pitfalls in BPR, BPR in Public Systems, Case Studies of success as well as
failure (10 Hours)

Text Books:

1. Michael Hammer and James Champy, Reengineering the Corporation: A Manifesto for
Business Revolution,2003, HarperCollins
2. Business Process Reengineering and Change Management by B. R. Dey, Wiley India.

Reference Books:
1. James Champy, X-Engineering the Corporation: Reinventing Your Business in the Digital Age,
2002, Warner Books
2. Business Process Reengineering and the Important Role of Change Management by Jennifer
Joksch
3. The Essence of Business Process Re-Engineering by Joe Peppard and Philip Rowland, 1995,
Prentice-Hall of India.
4. Business Process Re-engineering: Myth & Reality, Colin Coulson-Thomas,1994, London:
Kogan Page

w.e.f. academic session 2022-23 53

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Total Quality Management

Course Code: MBA 253 L -2, Credits – 3
Objectives: This course is intended to make the students comparatively able to understand the
process of deploying the quality culture and to prepare them in exploring TQM challenges and
possibilities for competitive advantages.

Course Contents:
Unit I
TQM Philosophy and Basic Concepts: Introduction: Basic Concepts and Approach; Quality
Management: Leading Thinkers; Building Blocks of Total Quality Management. Strategic
Considerations: TQM and Business Strategy; Quality Centric Strategic Planning; Economy of Quality.
(10 Hours)
Unit II
Processes of Quality Management: Process Maturity; Project Critical-to-Quality Characteristics
Identification, Team Charter, Process Map; Quality Control Tools, Management Tools, Advanced
Tools; Performance Standards, Measurement System Analysis, Process Capability, Performance
Objectives, Variation Sources, Potential Causes; Statistical Process Control; Other Concepts, Tools and
Techniques; Quality Function Deployment. (12 Hours)

Unit III
Organization and Leadership: Organization for Quality; Quality Teamwork, Quality Circles, Total
Employees Involvement, Customer Satisfaction, Benchmarking;
Quality Culture and Leadership: Leadership for Inspiring Changes, Organizational Reengineering;
Motivation and Commitment. (10 Hours)

Unit IV
Management Systems for TQM: Quality Management Systems; Environment Management Systems
(EMS); Management Systems for Safety and Health; Quality Appraisal and Auditing Systems; Auditing
and Awards Certification, Role of Consultant in Total Quality Management. (10 Hours)
Text Books:
1. Prof. D. D. Sharma, Total Quality Management, Principles, Practice and Cases, First Edition,
2000, Sultan Chand & Sons, New Delhi
2. Greg Bounds, Beyond Total Quality Management: Toward the Emerging Paradigm,
International Edition, 1994, McGraw Hill Publication.

Reference Books:
1. Besterfield, Total Quality Management, 2nd Edition, Addison Wesley Longman (India
Reprint), 2000.
2. Nigam Shailendra, TQM An Integrated Approach, 2005, Excel Books New Delhi
3. James R. Evan, Total Quality: Management, Organization and Strategy, Fourth Edition, 2004,
South-Western College Publication
4. J M Juran & Frank M Gryna, Quality Control Handbook, Fourth Edition, International Edition,
McGraw Hill Publication

w.e.f. academic session 2022-23 54

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Consultancy Practice Fundamental - I

Course Code: MBA 255 L – 2 Credits – 3

Objectives: The objective of this course is to familiarize the students with various basic aspects of
management consulting.

Course Contents:
Unit I
Introduction: Nature and Purpose of Consulting, Evolution, Growth and Present Status of
Consulting, Types of Consulting Services and Firms, Internal Consultants; Consulting Skills: EQ,
Communication and Negotiation Skills, Presentation Skills; Role of Consultants; Consulting as a
Career Option. (10 Hours)

Unit II
Consulting Process: Stages of Consulting Process: Entry, Diagnosis, Action Planning,
Implementation and Termination (10 Hours)

Unit III
Research Methodology and Proposal Preparation: Preparation and Format for Consultancy
Agreements; Data Collection Methods and Data Analysis; Proposal Preparation and Presentation;
Consultancy Report Writing (10 Hours)

Unit IV
Consulting-Professional, Legal and Other Aspects: Consultant Client Relationship;
Professionalism and Ethics in Consulting
Legal Aspects of Consulting: Taxation, Companies Act, Labor Laws, Other Corporate Laws
Role of IT in Consulting: Consultancy Specific Softwares; National and International Consulting
Organizations, Professional Bodies in Consulting (12 Hours)

Text Books:
1. Management Consulting: A Guide to the Profession, 4th Edition (Geneva, International Labour
Office) Edited by Milan Kubr
2. Alex Dembitz and James Essinger (2000). Breakthrough Consulting, Prentice Hall of India.

Reference Books/Websites:
1. Management Consultancy- (1998)A Handbook of Best Practice-Philip Sadler (London: Kogan
Page)
2. Alan Weiss,Getting Started in Consulting,2nd Edition, Wiley,2004
3. Handbook of Management Consultancy Services - Barcus & Wilkinson ,2nd Edition, Mc Graw
Hill.
4. Sugata Biswas and Daryl Twitchell,Management Consulting: A Complete Guide to the
Industry,2nd Edition, Wiley 2002

w.e.f. academic session 2022-23 55

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Digitalization and E-Governance

Course Code: MBA 257 L-2, Credits: 3

Objective: The course is aimed at providing exposure and making the students aware about the
role of IT in business enterprises and government enterprises through electronic governance.

Course Content:
Unit I
Overview of Digitalization, Digitalization for growth and Innovation: How digitalization leads to
disruption and change of competition, IT and Business Advantage: Overview of Business Models,
IT Impact on Business Models, IT Business Value, Developing the business case for IT.
Understanding IT Infrastructure, Reliable and Secure IT Services. Governance and the IT function.
Application of IT in digital governance. (08 Hours)

Unit II
Understanding IT Infrastructure, Emerging Trends in IT Infrastructure acquisition and Service
delivery, Managing a networked Organization, Organizational Issues in Managing and Controlling
IT function, Managing IT Outsourcing: Why, What and When to outsource. (12 Hours)

Unit III
E-Governance: Meaning of E-governance, Understanding the Evolution of e-Governance in the
Indian and Global Context, Benefits of e-governance; Developing a strategic perspective on E-
Governance, Models of e-governance, E-governance action plan: National e-Governance Plan
(NeGP), E-governance Infrastructure: Data Centres, State wide area networks (SWAN), National
Service Delivery Gateways (NSDG), and Common Service Centres. (10 Hours)

Unit IV
Life Cycle of an e-Government Project, Critical Success Factors in implementing e-
Governance. Public Private Partnership for e-Governance Project, Managing a e-Governance
project, Change Management and Capacity Building for e-Governance, Information Security
Management, Technology architecture for e-Governance - Enterprise Applications and Open
Source for e-Governance, Regulatory framework for e-Governance (IT Act )
(12 Hours)

Text Books:
1. Lynda M. Applegate, Robert D. Austin, Deborah L. Soule (2009), Corporate Information
Strategy and Management, 8/e Mc GrawHill Education.
2. Vinod Kumar T.M. (2015), E-governance for Smart Cities, Springer.

Reference Books:
1. S. Pankaj (2013). Electronic Governance, APH Publishing.
2. Obi.T. (2009) E-governance: A Global Perspective on a new Paradigm, Vol-I IOS Press.
3. Nanditha Das (2014). E-governance and Social Inclusion: Concepts and Cases, IGI Global Press.

w.e.f. academic session 2022-23 56

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Indian Banking System

Course Code: MBA 259 L 2, Credits –3

Objective: This course is aimed at developing and understanding of the linkage between money
and other variables of the economy including financial sector.

Course Contents:
Unit I
Overview of Indian financial system; Concept of financial intermediation. Organized financial
system; Commercial Banks, Foreign Banks, Co-operative Banks, Non-Banking financial
intermediaries. (12 Hours)

Unit II
Financial markets; Money market, capital market (Debt & Equity Markets), Role of RBI as a
regulator: RBI Act, Monetary Policy objectives, Money supply and control of inflation, Interest rate
policy and its implications, Branch licencing policy. (10 Hours)

Unit III
Emerging trends in Banking; Financial sector reforms, Universal Banking, Micro Financing,
Financial Planning and Wealth Management. (10 Hours)

Unit IV
Consolidation of Indian Banks, Trends of Bancassurance in India, Basell II and its impact on
Indian Banking Sector. (10 Hours)

Text Books:
1 Trivedi I. V., Jatana Renu, (2010), Indian Banking System, RBSA Publishers
2 Shahi Ujjwala, (2013), Banking in India: Past, Present & Future 1/e, New Century
Publications

Reference Books:
1. J Natrajan, (2013) Indian Banking, S. Chand & Co. Ltd
2. Mittal R.K., Saini A.K. & Dhingra Sanjay (2008) Emerging Trends in the Banking Sector,
Macmillan
3. Gupta, Suraj Bhan, (2006) Monetary Economics, S. Chand & Company.
4. Vasudevan A. (2003) Money and Banking, Academic Foundation New Delhi.
5. RBI Reports on money and banking (Monthly Bulletins, Report on Currency and Finance)

w.e.f. academic session 2022-23 57

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Foreign Trade Policy and Procedures

Course Code: MBA 261 L- 2, Credits –3

Objective: To familarise students with the importance and techniques used for effective
management of foreign exchange and international banking

Course Contents:
Unit I
Meaning and significance of foreign trade, History of Foreign Trade regulation in India: from
FERA to FEMA. (08 Hours)

Unit II
RBI Guidelines, FEDAI rules, EXIM policy, Role of EXIM Bank and ECGC. (10 Hours)

Unit III
Balance of Payments and Trade Balance. Bilateral trade: MFN Status. (12 Hours)

Unit IV
Trade barriers: Role of WTO, Methods of financing foreign trade: Facilities to importers and
exporters: Letters of Credit, Bank Guarantees, Duty drawback structure. Bill financing: Forfeiting.
(12 Hours)

Text Books:
1. Jain R K, (2016), Foreign Trade Policy and Handbook of Procedures with Forms Circulars and
Public Notices 23/e, Centax Publications Pvt. Ltd.
2. Garg Anand , (2016) BDP's Foreign Trade Policy with Handbook of Procedures 23/e, Business
Datainfo Publishing Company.

Reference Books:
1) Book by A.V. Rajwade
2) Export Policy & Procedure – Govt. of India
3) Handbook on Tariff & Trade

w.e.f. academic session 2022-23 58

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

International Financial Management

Course Code: MBA 263 L-2, Credits: 3

Objective: The fundamental aim of the course is to develop the skills that equip students to
understand and appreciate the international financial issues that companies face when they operate
in several separate countries. This course encompasses various issues related to international capital
markets, foreign exchange rate determination and global financial management.

Course Contents
Unit I
Global Financial Environment: Overview, International Monetary System: Exchange Rate
Regimes, IMF, Euro Currency Market, EURO Market, Capital Market, Balance of Payments:
Understandings, Analysis & Interpretation. (10 Hours)

Unit II
Foreign Exchange Market: Nature, Structure, Types of transactions, Exchange rate quotation &
Arbitrage, Spot & Forward, Foreign Exchange Market in India: Nature, Structure, Operations &
Limitations, Exchange Rate Determination: Structural Models of Exchange Rate Determination,
Exchange Rate Forecasting, The Exchange Rate of Rupee. (12 Hours)

Unit III
Foreign Exchange Risk Exposure: Types of Risk, The Risk Management Process: Hedging,
Swaps, Futures, Options, Types of Derivatives, Role of SEBI/RBI. (10 Hours)

Unit IV
Foreign Investment Decision: International Project Appraisal, Exchange Rate Risk & Cost of
Capital, International Joint Ventures, A review of NPV Approach. (10 Hours)

Text Books
1. Apte, P.G. (2014), International Financial Management, 7/e, McGraw Hill Education Private
Limited, Delhi
2. Siddaiah. T, (2015), International Financial Management: An Analytical Framework, 1/e,
Pearson Education.

Reference Books
1. Bhalla. V. K. (2010), International Financial Management, 10/e, S. Chand & Co., Delhi
2. Shapiro. (2012), Multinational Financial Management. WILEY, India
3. Vij. Madhu.(2014), International Financial Management; Excel Books, Delhi
4. Michael H. Moffett. Eiteman. D. K. (2013), Multinational Business Finance, 13/e, Pearson
Education.

w.e.f. academic session 2022-23 59

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Retailing and CRM in Banking

Course Code: MBA 265 L-2, Credits –3
Objective: To get understanding of growing importance of retailing and customer relationship
management in the financial sector.

Course Contents:
Unit I
Introduction to retailing, definition and importance, growing significance of retailing, Retail
Banking - Concept - Why Retail Banking? - Present Technological Retail Products offered to the
Customers –Card Business of Banks (12 Hours)

Unit II
Retails Products Offered By Banks – Deposits, Advances And Subsidiary Services - KYC
Norms – New Generation Banks Old Generation Banks - Pricing Of Products. (10 Hours)

Unit III
Introduction and Significance of Customer Relationship Management: Concepts and Need,
Understanding Principles of Customer Relationship; Relationship Building Strategies;
Understanding Strategies to Prevent Defection and Recover Customers, e-CRM, Responsibilities in
Website Maintenance. (10 Hours)

Unit IV
Concept of Data Mining, Applications and uses of Data Mining in banking and Insurance
Industries. Knowledge Discovery, Storage, Knowledge Utilization, Knowledge Management
Technologies. (10 Hours)

Text Books:
2. Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R. (2009) Internet Marketing:
Strategy, Implementation and Practice, Third Edition, Pearson Education, New Delhi.
3. Strauss, Judy and Frost, Raymond (2009), E-Marketing, 5th Edition, PHI Learning Pvt. Ltd.,
New Delhi.

Reference Books:
1. Shainesh G. and Jagdish N Sheth (2008). Customer Relationship Management- A strategic
perspective, Macmillan India Ltd.
2. Mohammed, Rafi. (2004). Internet Marketing: Building Advantage in a Networked Economy,
2nd Edition, Tata McGraw Hill.
3. Mittal R.K., Saini A.K. & Dhingra Sanjay (2008) Emerging Trends in the Banking Sector,
Macmillan 2008
4. Retail Banking, Shroff, T.F., Northern Book Centre, Daryaganj, New Delhi.

w.e.f. academic session 2022-23 60

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Security Analysis and Investment Management

Course Code: MBA 267 L-2, Credits –3

Objectives: The basic objective of the course is to acquaint the students in respect to the
investment decisions related to financial assets, the risks and the returns involved, to make aware
about the functioning of securities market alongside the theories and concepts involved in portfolio
management.

Course Contents:
Unit I
Investment: Meaning, Nature and Scope, Decision Process; Environment; Investment Risks –
Interest Risk, Market Risk, Inflation Risk, Default Risk, etc; Valuation of Securities. Notion of
Dominance. (10 Hours)

Unit II
Techniques of Risk Measurement and their Application and Portfolio Evaluation. Concept of
Beta, Classification of Beta-Geared and Ungeared Beta, Project Beta, Portfolio Beta, Securities
Market line, Capital Market Line, Portfolio Revision, Portfolio Reconstruction. (12 Hours)

Unit III
Security Analysis: Fundamental Analysis; Economy, Industry and Company Analysis; and
Technical Analysis; Efficient Market Hypothesis; Dow Jones Theory; Measurement of Systematic
and Unsystematic Risk. (10 Hours)

Unit IV
Portfolio Analysis, Portfolio Selection and Portfolio Theories – Markowitz Model and Capital
Assets Pricing Model. Portfolio Revision and Performance Evaluation of Managed Portfolios.
Sharp Ratio; Treynor Ratio: Jensen’s Alpha. (10 Hours)

Text Books
1. Bodie Z., Investments, 10/e, Mc GrawHill Education.
2.Ranganatham, R and Madhumathi R, (2011), Security Analysis and Portfolio Management, 2/e,
Pearson Education.

Reference Books:
1. Bhalla, V.K. (9th ed., 2003). Investment Management; Security Analysis and Portfolio
Management. S. Chand & Co. Ltd.
2. Chandra Prasanna (2002). Investment Analysis and Portfolio Management. Tata McGraw Hill,
New Delhi.
3. Avdhani, V.A. (6th ed., 2003). Security Analysis and Portfolio Management. Himalaya
Publishing House.
4. Khatri, Dhanesh Kumar (2012), Investment Management and Security Analysis, 2/e, Trinity
Press Pvt. Ltd.

w.e.f. academic session 2022-23 61

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Conceptual Framework & Principles of Insurance

Course Code: MBA 269 L-2, Credits – 3
Objective: To make students conversant with the basic concepts and fundamentals of General &
Life Insurance for enabling them to be aware of various types of insurance in Life & Non life sector
including practices involved.
Course Contents:
Unit I
Origin of Insurance, Concepts: Meaning of Insurance, Definition, Nature, Functions, History of
Insurance & Different Classifications: Comparison of Life Insurance with other Insurances.
(10 Hours)

Unit II
Basic Principles of Insurance: Key concepts, Economic Principles, Principles of insurance viz.
Utmost good faith, Insurable interest, Indemnity, Subrogation, Contribution and Proximity Cause.
(10 Hours)

Unit III
The Insurance Market and organizational structure, functional processes, distribution channels
(traditional and alternate), types of insurances , various forms in use, policy forms and their
construction, parts, terms/conditions, exclusions, clauses, memos, riders and warranties;
(12 Hours)
Unit IV
Rating practices, premium payment regulations, claim procedure & management, survey &
assessment (types, methods and functions involved) (10 Hours)

Text Books:
1. Principles of Insurance (I.C.01) ( Insurance Institute of India, Mumbai)
2. Practice of General Insurance (I.C.11) (Insurance Institute of India, Mumbai)

Reference Books:
1. Tripathy Prava Nalini. Insurance : Theory & Practice , Prentice Hall of India P Ltd, New Delhi
2. Practice of Life Insurance (I.C.02) (Insurance Institute of India, Mumbai)
3. Mittal, Alka. Principles of Insurance & Risk Management, Sultan Chand & Sons, New Delhi
4. Gupta P.KGupta. Insurance & Risk Management, Himalaya Publishing House, Delhi.

w.e.f. academic session 2022-23 62

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Life Insurance & Elements of Actuarial Sciences

Course Code: MBA 271 L-2, Credits –3

Objective: To make students conversant with various products in life insurance and the elements of
actuarial science. It will also make the students aware of the importance of applying statistical &
mathematical tools with a view to make well thought-out business decisions and pricing of
insurance products.

Course Contents:

Unit I
Practice of Life Insurance: Life Insurance products for individuals in particular, Various plans
and riders of Life Insurance, Policy forms & other document. (12 Hours)

Unit II
Computation of premium and discounts, Nominations & assignments, Alterations and revivals of
lapsed policies. (10 Hours)

Unit III
Elements of Actuarial Science: Introduction of actuarial science; elementary probability and
theory; constructing mortality tables; pricing of insurance products; (10 Hours)

Unit IV
Concept of valuation ad its importance defining surplus and reserves and of fixed interest
securities and EMIs under loan payments. (10 Hours)

Text Books:

1. Life and Health Insurance (13th Edition), - Black, Jr. Kenneth and Horold Skipper Pearson (Indian
Economy Edition).
2. Anderson, Sweeney and Williams, Statistics for Business and Economics, South Western
International

Reference Books:
1. Insurance Institute of Indian Courseware IC-02 & IC-23.
2. Principles of Insurance & Risk Management by M.N.Mishra (S Chand & Co ).
3. Mathematical Basis of Life Insurance IC-83 from Insurance Institute of India.
4. Principles of Risk Management and Insurance (13th Edition) Rejda, George (Economy (Indian
Economy Edition).

w.e.f. academic session 2022-23 63

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Principles of General Insurance and Reinsurance

Course Code: MBA 273 L-2, Credits –3

Objective: To familiarize students with the briefs of various products of generals insurance and
their underwriting aspects and also theory and practices of reinsurance including various forms and
documents used

Course Contents:
Unit I
Insurance market and organizational structure, types of insurances & their scopes, rules and
regulations, objective of underwriting, underwriting process & rating practices, factor for
underwriting, underwriting hazards, various forms in use. (12 Hours)

Unit II
Policy forms and their construction, parts, terms/conditions, exclusions, clauses, memos and
warranties; premium payment regulations, claim procedure & management, survey & assessment
(types, methods etc). Rating in detariffed scenario. (10 Hours)

Unit III
Reinsurance: Concept, Importance, Role, functions and rating, Methods and application to
different classes of insurance. (10 Hours)

Unit IV
Reinsurance market, Forms and Practices including exchange control and taxation regulations and
accounting. (10 Hours)

Text Books:
1. Practice of General Insurance – IC-11 by Insurance Institute of India.
2. General Insurance IC-34 by Insurance Institute of India

Reference Books:
1. Insurance Principals and Practices by M.J. Matthew (RBSA Publishers)
2. Fire Claims IC – 56 from Insurance Institute of India.
3. Reinsurance IC - 85 by Insurance Institute of India
4. Principals of Risk Management & Insurance by George Rejda (Pearson Education)

w.e.f. academic session 2022-23 64

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Fire, IAR, FLOP Insurances

Course Code: MBA 275 L-2, Credits –3

Objective: To make students aware of scope of fire IAR & LOP policies, types of fire policy,
conditions & exclusions and also various add-ons as well as claims management in these areas.

Course Contents:
Unit I
History of Fire Insurance; Need, Purpose & Functions of fire Insurance, Application of basic
principles, Fire & Spl. Peril Policy; Scope: In built causes/perils; Add on Covers; Exclusions;
Conditions; Special Policies and Clauses; Warranties and their importance; Underwriting Aspects
and applications; (12 Hours)

Unit II
Underwriting & Rating of fire Risks (Industrial & Non-industrial); Rating of Add on Perils;
Fixing of Sum Insured for various Subject Matters; (10 Hours)

Unit III
Practice of Fire Insurance: procedural Aspects (including overseas practices); Policy Drafting;
Pre inspection of Risks; Co-insurance practices; Acceptance Limits; Fire Insurance Claims; Type of
Claims; Procedural Aspects; Rights & Duties of the Parties; Process of Survey; (10 Hours)

Unit IV
Consequential – loss insurance; Purpose and outlines; Scope of cover and add-ons; Exclusions;
Specifications / Memos; Conditions; Different Basis of insurance; IAR & LOP Claims General and
Special Aspects; Procedures: Specific to LOP; Adjustments of Losses and Calculating the
Liabilities; Loss Minimization Aspects; Survey Aspects. (10 Hours)

Text Books:
1. Insurance Principles & Practices, M. N. Mishra (S. Chand).
2. Fundamentals of Risk & Insurance, Vaughan (John Wiley).

Reference Books:
1. Essentials of Risk Management & Insurance, Vaughan (John Wiley).
2. Fire Claims IC – 56 by Insurance Institute of India.
3. Fire Insurance underwriting IC – 54 by Insurance Institute of India..
4. Insurance Principals & Practices by M.J. Matthew

w.e.f. academic session 2022-23 65

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Theory and Practice of Marine Insurance (Cargo & Hull)

Course Code: MBA 277 L-2 Credits –3

Objective: To make students conversant with the background of these insurances including general
aspects, rules & regulations and tariff applications and also scope of various policies issued
therefore. This will include claim practices.

Course Contents:

Unit I
General Background: Historical Perspective; Importance of Marine Vis-à-vis Trade/Commerce;
Practices of Trade/Commerce; Types of Sales contracts. Briefs on non-insurance documents.
Application of Fundamental Principles to Marine Insurance : M.I. Act & its relevance. (12 hours)

Unit II
AIMCT- General Rules and Regulation, Types of Marine Insurance Documents and Policies;
Underwriting Considerations & Rating:; Clauses; Drafting of Policy (10 hours)

Unit III
Types of Losses & measure of Indemnity: G.A. procedure, Average Adjuster, Sue &
Labour/Particulars charges. – Salvage Charges. – Salvage Loss. – Extra Charges etc. Cargo Loss
Prevention, Containerization, Multi-Modal Transport, ICDS etc (10 Hours)

Unit IV
Hull Insurance (In Brief): Introduction & Hull Practices. – Types of Vessels, Valuation
Aspects. – Types of Policies. – Clauses: Hull; – Underwriting Aspect & Rating. – Claim Aspects;
Maritime Frauds. (10 Hours)

Text Books:
1. Bahaeddin Saffarini, (2016), The Marine Insurance Handbook: An Exploration and In-depth
Study of Marine Insurance Law and Clauses, 1/e, CreateSpace Independent Publishing Platform
2. Jain Sudhir Kumar, Gupta Sanjay, (2017) Practical Aspect of Marine Cargo Insurance, 1/e,
Jaybee Softtech (2017)

Reference Books:
1. Marine Insurance, Marine underwriting and Marine Claims, Insurance Institute of India.
2. Marine Insurance by Evamy & Hardy

w.e.f. academic session 2022-23 66

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Life Insurance Underwriting & Legal Aspects

Course Code: MBA 279 L-2, Credits –3

Objective: To impart sound understanding of the practice of Life Insurance underwriting. The inter
relationships of underwriting to firm’s Solvency, Key Factors Affecting Insurability, Regulatory
Aspects.

Course Contents:
Unit I
Significance of underwriting & pricing, Assumptions on pricing and other contingency risks to
solvency & their inter relationship with underwriting. (10 Hours)

Unit II
Underwriting Basics: Importance of sound underwriting; Adverse Selection and Persistency –
Actuarial Principles, Organization of underwriting: Principles of being Equitable to Policy Holders,
Underwriting Philosophy & Guidelines: Risk classes & risk assessment factors in individual
assurance factors in individual assurance underwriting, Risk Assessment Factors: in group
underwriting, renewal cases underwriting. (12 Hours)

Unit III
Regulations & requirements, Field underwriting, Tele underwriting, Sources of underwriting
information – Proposal Form, Personal Statement & Medical Report, Table of Underwriting
Requirements, (10 Hours)

Unit IV
Making an underwriting decision: The numerical rating system, policy issue, postponement,
Declinature of proposal rationale, Group Life Insurance Underwriting, Technology in underwriting,
common underwriting lapses ad their impact. (10 Hours)

Text Books:
1. Mishra Kaninika, (2009), Life Insurance Underwriting: A Practical Insight Hardcover Deep &
Deep Publications Pvt. Ltd
2. National Insurance Academy, (2011), Life Insurance Underwriting, 1/e, Ceneage Learning
India Pvt Ltd

Reference Books:
1. Life Insurance Underwriting by Insurance Institute of India.
2. Life & Health Insurance by Skipper & Black
3. Principles of Risk Management ad Insurance by George Rejda (Pearson Education)
4. François de Varenne, Eric Briys (2001), Insurance: From Underwriting to Derivatives: Asset
Liability Management in Insurance Companies (Wiley Finance), John Wiley & Sons

w.e.f. academic session 2022-23 67

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Conceptual Framework for Real Estate

Course Code: MBA 281 L-2, Credits 3

Objective: Intent of the course is to impart detailed knowledge of all aspects related to
management of Real Estate Projects to train the students as Real Estate Project Managers.

Unit I
Conceptual Framework of Real Estate: Real Estate Scope; Classification of real estate activities
and peculiarities; Factors affecting real estate market; Role of Government in real estate market;
Statutory provisions, laws, rules and regulations application, land use controls in property
development, registration and licensing requirements. (12 Hours)

Unit II
Functions of real estate projects, risk management, facilities management, marketing/advertising,
post construction management etc.; Interests in real estate; Documentation in real estate processes;
Transfer of titles and title records. (10 Hours)

Unit III
Real Estate appraisal and valuation; Role scope, working characteristics and principal functions
of real estate participants and stakeholders; Real estate consultants and their activities; Types of
agreements between the consultants and principal; knowledge base for assessment and forecasting
the Real Estate market; Role and responsibilities of property managers. (10 Hours)

Unit IV
Real estate investment, sources and related issues; Code of ethics for Real Estate participants;
Environmental issues related to Real Estate transactions; Closing the Real Estate transactions Good
practices and managerial responsibilities. (10 Hours)

Text Books:
1. Jowsey E. and Harvey J., Urban Land Economics, Amazon Books
2. Balchin, P.N. Isaac D. and Chen J., Urban Economics: A Global Perspective, Macmillan Books.

Reference Books:
1. Tim Dixon, Bob Thompson, Patrick McAllister, Andrew Marston, Jon Snow, Real Estate and
the New Economy: The Impact of Information, John Wiley & Sons.

w.e.f. academic session 2022-23 68

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Urban Land Development and Land Economics

Course Code: MBA 283 L-2, Credits -3

Objective: The aim of this paper is to provide understanding about the various aspects of Urban
Planning and the economic concepts of Land including Land development which are essential for
any Real estate professional.

Course Contents:
Unit I
Urban Planning: Evolution of settlements and Planning process; Origin and growth of cities,
Planning process- Goals, Objectives, Methodologies; Types of plans; Planning Theory and
Techniques: Theories of development, Techniques of preparing base maps, Land use Classification
Regulation and Optimization, Techniques of Research and Surveys- Social, Physical and
Economic, Techniques of presenting and analyzing data, Spatial Standards, Development Controls,
Statutory Codes and Regulations. Legislative Provisions; Land Acquisition Act, Urban Land
Ceiling Act, Land Economics and Feasibility Studies, Understanding Planning Process for a real
estate development, Site analysis, Site selection, Project formulation, Design construction and
completion. (12 Hours)

Unit II
Land Economics: Economic Concepts of land, Theories of Property Rights and its Meaning,
Institutional aspects of Land Economics, Economics principles of Land Uses and Factors
influencing; Imperfections in Land markets and its effect; Land Markets- Definition, types and its
variation from other markets; Land Policy, Housing Policy and its impact on land market;
Economic Reforms and Urban Land Reforms – Symmetries and Asymmetries; Economic
Development and Land Development; Land Development- Location, Cost and Finance.
(10 Hours)
Unit III
Land and Property Market- Variations and their Functioning; Actors, Agents and their role in
Land and Property markets; Concepts of Fringe, Peri-urban and Urban land and the Role of Actors,
Agents and other institutions in these markets. (10 Hours)

Unit IV
Institutional arrangements: for land delivery, legal tools financial tools, planning tools etc.
Modern tools of land management- experiences from India and abroad. Access to land by various
income groups and land management in India. (10 Hours)

Text Books:
1. Jowsey E. and Harvey J., Urban Land Economics, Amazon Books
2. Balchin, P.N. Isaac D. and Chen J., Urban Economics: A Global Perspective, Macmillan Books.

Reference Books:
1. Kulshrestha S K, (2012), Urban and Regional Planning in India: A Handbook for Professional
Practice 1/e, SAGE India
2. Jain A. K, (2009), Urban Land Policy: and Public Private Partnership for Real Estate and
Infrastructure Projects Readworthy Publications Pvt Ltd
3. Jaime Luque (2015), Urban Land Economics Springer
w.e.f. academic session 2022-23 69
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Real Estate Financing and Risk Analysis

Course Code: MBA 285 L-2, Crédits 3

Objective : The objective of this course is to equip the students with the conceptual framework of risk and
its management in various business processes of Real estate field.

Course Contents:
Unit I
Concept of Risk, Risk Classification and Identification; Risk Analysis - Liability Exposures,
Quantification, VaR Concepts; Risk Management – Process and Techniques; Financial Risk
Management – Concept, types and hedging via derivatives; Options, futures and swaps, portfolio
risk management; Risk analysis of Real estate business. (12 Hours)

Unit II
Foreign Exchange Exposures - Types, Foreign Exchange Risk, Exposure Information System,
Alternative Strategies for Exposure Management, Exposure Management Techniques, Hedging via
futures and forwards. (10 Hours)

Unit III
Risk Modelling Techniques, Interest rate risk – Gap and duration approaches, options and
convexity risks, Market Risks – Building Blocs and Multifactor Models. (10 Hours)

Unit IV
Credit Risk Modelling and Management – Drivers and Loss Distributions, Credit Derivatives,
Securitisation and Capital Management, Alternative risk management – techniques and
applications; Risks of International Trade and their management; Enterprise Wide Risk
Management- Concept and implementation process; Risk Management in Real estate projects; Risk
modelling in Financing of infrastructures projects; Various project risk management concepts
applied to real estate business. (10 Hours)

Text Books:
1. Dun & Brad Street (2007). Financial Risk Management, Tata Mc Graw Hill.
2. Vaughan, E.J. (2001). Essentials of Risk management and Insurance, John Wiley.

References:
1. G. E. Rejda, 2002, Principles of Risk management, Pearson Education.
2. Jorion, Philippe (2006). Value at Risk: The New Benchmark for Managing Financial Risk, 3rd
edition, McGraw-Hill.
3. Apte, P.G. (2007). International Financial Management, Tata Mc Graw Hill.
4. Gupta, P.K. (2003). Insurance and Risk Management, Himalaya Publishing House, New Delhi.

w.e.f. academic session 2022-23 70

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Customer Relationship Management

Course Code: MBA 287 L-2, Credits: 3

Objective: This course is designed to expose the students to fundamental concepts of relationship
management, its processes and its dynamics in organizations to retain the customers.

Course Contents
Unit I
Introduction to CRM: Definition, Importance, Elements of CRM, Phases in CRM Process; e-
CRM; Relationships – Description, dynamics, Relationship Management theories; Developing
CRM strategy, Relationship oriented organizations, Relationship Strategy ; CRM Architecture.
(10 Hours)
Unit II
Marketing Aspects of CRM: Data and Customer Knowledge; Communication channels for CRM
– use and influence; Proposition for individual customer – Customization of product and pricing;
Organizational Relationship Policy – Segments and contact moments.
(10 Hours)
Unit III
Analytical CRM: Customer data Management, Data mining - Need, Value, Process and analysis;
Designing loyalty program and measuring effectiveness, Cross selling ; Customer Life time value
calculations.
(12 Hours)
Unit IV
Operational & System Implementation: Direct mail and call centers; Use of Internet for CRM;
CRM Systems overview; Data warehouse & Data mart; CRM Roadmap-Project Management;
Challenges & Emerging Trends in CRM.
(10 Hours)

Text Books
1. Mullick Nh (2016), Customer Relationship Management, 1/e, Oxford University Press.
2. Peelen Ed, Beltman Rob, (2014) Customer Relationship Management, Pearson Education.

Reference Books:
1. Buttle F (2008), Customer Relationship Management, 2/e, Prentice Hall
2. Dyche J. (2013), The CRM Handbook A Business Guide to Customer Relationship Management,
Pearson Education.
3. Kumar. V, Reinartz W. J. (2006), Customer Relationship Management: A Database Approach,
Wily India.
4. Payne (2013), Strategic Customer Management: Integrating Relationship Marketing and CRM,
Cambridge University Press

w.e.f. academic session 2022-23 71

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Procurement Management: Services, Equipments and Works

Course Code: MBA 289 L-2, Credits-3

Objective: The aim of the course is to bring out nature of various procurement processes, their
suitability to organizational functions and risks and managerial responsibilities. Course discusses
procurement processes for construction works, services and supplies / equipments that the real
estate organization may be interested to solicit or seek. International guidelines of various financial
institutions as well as convention methods in Indian industry are intended to be discussed.

Course Contents:
Unit I
Overview of Procurement Management; Study of procurement guidelines of international
financial institutions, such as World Bank, ADB etc.; Advanced discussion on international and
national contract forms; (10 Hours)

Unit II
Pre-qualification of construction agencies; Development of procurement documents; Evaluation
of contract bids; Overview of dispute resolution mechanisms (Alternate dispute resolution, DRBs;
Arbitration procedures; Issues related to contract administration, etc.); Contracts for procurement of
professional services; (10 Hours)

Unit III
Selection of professionals for various services; Fee structures and other contractual issues; Joint
ventures of professional teams (including equity in construction organizations in EPC / design build
contracts); Performance guarantees; Bank guarantees and other fiscal aspects; (10 Hours)

Unit IV
Special procurement routes, such as PPP, BOT, BOOT, BOLT; Procurement procedures for
various supplies equipments, machineries); Warrantees and tax issues; Inspections, testing and
release of payments; Fiscal aspects of supplies; Financial management issues of various
procurement routes; Integrated Project Delivery method of project delivery. (12 Hours)

Text Books:
1. World Bank and ADB Procurement guidelines (www.worldbank.org)
2. CPWD contract forms for item rate and percentage rate contract forms

Reference Books:
1. CIDC / Planning Commission Model Contract Document
2. FIDIC Contract Documents (for works, supplies and services).

w.e.f. academic session 2022-23 72

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Healthcare System Organization

Course Code: MBA-291 L-2, Credit: 3

Objective: To provide basic knowledge about principle of management to prepare competent

professionals to manage ‘Health Care Organizations and Institutions’ effectively and efficiently.

Course Contents
Unit I
Introduction to Management with reference to Healthcare Organisations- Management Versus
Administration, Principles of Management, Management Information system; Managerial Skills,
Tasks, Functions and Responsibilities. (10 Hours)
Unit II
Management Processes and Approaches in Healthcare systems, MBO; Organization Structure &
Design, and Managerial Communication in Healthcare Services. (10 Hours)

Unit III
History and evolution of healthcare services; Identification of the major stake holders and planning
of health services; Present status of healthcare system and services – Issues and Challenges.
(10Hours)

Unit IV
Types of Health Care Organization (HCO) in private and public sector for delivering of primary,
secondary and tertiary care and their management; Organizational Structure (Matrix, Hierarchy,
Types of organizations, Chain of command, Span of control, Centralization and decentralization,
Formal and non-formal Organization). (12 Hours)

Text Books:
1. Drucker P.F. The practice of Management. Om Books.
2. Sharan B. Buch Binder & Nancy H. Shanks –Introduction to Healthcare Management, Jones &
Bartlett Publishers.

Reference Books:

1. Leigh W.C., Michael R.M., Tracy J.F. Essentials of Healthcare Management, Health
Administration Press.
2. Subramaniam, B.V., Hospital Management and Administration: principles and practice including
law. CBS Publishers.
3. Gupta, J.D. Hospital Administration & Management. Jaypee Brothers Medical Publishers.

w.e.f. academic session 2022-23 73

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Operations Management – Non-Clinical/Support Services

Course Code: MBA-293 L-2, Credit: 3

Objective- To prepare candidates to have a scientific approach in management of hospital

departments and functions related to Non-Clinical Services.

Course Contents
Unit I
Front Office-Admission, Billing: Reception, displays, patient guidance services; Consents and
counselling services; Policies and procedures; Insurance, Cash, Ayushman Bharat and other
government schemes.
House Keeping: Principles of hygiene, sanitation and infection control in hospitals; Staffing,
training and service standards for outsourced/in-house services; Implementation and monitoring of
housekeeping standards in hospitals.
Medical Records: Statutory requirements and infrastructure; Coding, indexing, filing and
computerization; Medical records audit. (10 Hours)

Unit II
Central Sterile Supply Department (CSSD): Layout, space, staffing, policies, procedures and
equipment; Infection control, validation of sterility and safety.
Linen and Laundry: Policies, procedures, infrastructure and staffing; Process flow, segregation,
washing and infection control and service standards
Food Services: Hygiene and safety protocols, HACCP standards; Policies, procedures, nutrition
and dietetics standards, modified diets; Kitchen, food handling and infection control. (10 Hours)

Unit III
Bio-medical & other Engineering Services: Preventive, corrective maintenance and hospital
specific requirements of equipment like air-conditioning etc.; Inventory, calibration and services;
Service standards and indicators of performance
Medical Gases: Safety and statutory requirements; Policies and procedures of maintenance and
service standards; Monitoring requirements.
Ambulance services, Mortuary services: Policies and procedures for both services; Statutory
requirements; Infection control, service standards and monitoring parameters
Hospital security services: Policies, procedures, service standards and statutory requirements;
Requirement of infrastructure and staffing requirements. (10 Hours)

Unit IV
Purchase & Supply Chain Management: Policies and procedures; Infrastructure and staffing;
Service standards and performance indicators.
Procurement Strategies: Art of negotiation; Information management requirements

w.e.f. academic session 2022-23 74

Inventory Management: Inventory analysis ABC, VED, HML, FSN etc.; Storage and stores
management
Pharmacy Management: Drugs and consumables management including formulary policies and
procedures; Emergency stocks/reserve stocks/reorder levels, LASA, High risk and other safety
requirements; statutory requirements. (12 Hours)

Text Books:
1. Shakharkar, B.M. Principles of Hospital Administration and Planning. Jaypee Brothers Medical
Publishers
2. Llewelyn-Davies, R. & Macaulay, H.M.C. Hospital planning and administration. World Health
Organization

Reference Books:
1. Mahadevan, B. Operations management: theory and practice. Pearson
2. Gupta, S. Planning & Designing of Specialty Health Care Facilities. Jaypee Brothers Medical
Publishers
3. Gupta, S. & Kanth, S. Hospital Stores Management, Jaypee Brothers
4. Gopalakrishnan, P., Purchasing and Materials Management, Tata McGraw Hill.

w.e.f. academic session 2022-23 75

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Public Health Management

Course Code: MBA-295 L-2, Credit: 3

Objective- To prepare students in application of epidemiological and bio-statistical techniques for

evaluating the health care programs and to plan, organize the medical care within planned resources
and managing health services including during disaster and pandemic.

Course Contents

Unit I
Introduction to Public Health in India; Public Health Structure & Human Resource; National Health
Policy 2017; Universal Health Coverage, AYUSHMAN BHARAT (10 Hours)

Unit II
Public Health Finance and resource allocation; Sources of demographic & Health data;
Epidemiology: Measurement of Morbidity & Mortality; Biostatistics: Descriptive & Inductive
Statistics. (12 Hours)

Unit III
Communicable diseases & Control; Anti-microbial agents and drug resistance; non-Communicable
diseases; Environmental & Occupational Health. (10 Hours)

Unit IV
Disaster and Pandemic Management; Primitive/Preventive Health; Nutrition: Carbohydrates, Fiber,
Lipid, Protein, minerals; Drinking Water, Sanitation. (10 Hours)

Text Books:
1. K. Park. Textbook of Preventive and Social Medicine. Banarasidas Bhanot Publishers
2. Gupta, S.K. et al. Disease Outbreak Management: Hospital Administrators’ Perspective. Jaypee
Brothers Medical Publishers

Reference Books:
1. Khorram-Manesh, A. Handbook of Disaster and Emergency Management. Kompendiet
2. Pikoulis, E., Doucet, J. Emergency medicine trauma and disaster management from pre hospital
to hospital. Springer
3. Bhende, A. & Kanitkar, T. Principles of Population Studies. Himalaya Publishing House

w.e.f. academic session 2022-23 76

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Health Economics

Course Code: MBA-297 L-2, Credit: 3

Objectives: The students shall be in a position to have understanding of basic principles of

economics in the healthcare sector. The learning shall be beneficial for taking and evaluating
business decisions in the context of economic theory.

Course Contents
Unit I
Health and Economic Development: Indian Healthcare system, State and Scope of Health
Economics, Healthcare providers, Normative economics and health, Relation Between Health and
Economic Status, Effect of Life Expectancy on Economic Growth, Role of Public Health
Improvements in economic growth, Air pollution and its impact on health and economy
(10 Hours)

Unit II
The Macro Scenario: Cross Country comparison, Health care spending, Health care costs, Health
Care Cost Growth, Health Capital, Demand and Supply in health and healthcare, Demand for health
insurance, Social Insurance, Public Health Insurance, Pattern of Health expenditure in India: Public
and private, Quality and Sustainability (11 Hours)

Unit III
Measurement of Health: Morbidity and Mortality, Burden of Diseases, Concepts of DALY and
QALY, Epidemiology and Morbidity Transition, Budget management, Cost-effective analysis,
Cost-benefit analysis, Cost-Utility analysis and Efficiency analysis, Heath Technology assessment
and real-world evidence, Economic analysis- reporting for projects, interpretation of finding of
report on economic evaluation (11 Hours)

Unit IV
Healthcare and Policy: Issues related to Health Care Utilization, Preventive and Curative Health
care, Public Health and political economy, Socio-economic determinants of health, Health and
Education, Health and Nutrition, Setting Priorities in health care, Public-private partnerships, Role
of WHO (10 Hours)

Text Books:
1. Phelps, C.E. Health Economics. Pearson
2. Bikash, D.S. Health Economics for Hospital Management, Jaypee Brothers.

Reference Books:
1. Smith, P.C. and Glied, S. The Oxford Handbook of Health Economics. Oxford University Press.
2. Pattnaik, P. Health Economics. Black Prints India
3. Bhattacharya, J., Hyde, T., and Tu, P. Health Economics. Red Globe Press.
4. Sloan, F.A. and Hsieh, C., Health Economics, MIT Press.

w.e.f. academic session 2022-23 77

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

International Health Systems

Course Code: MBA-299 L-2, Credit: 3

Objectives: The objective of this course is to develop an understanding of healthcare delivery

models used in other countries including their financing and delivery models and their health care
reform programs.

Unit I:
Introduction to basic determinants of healthcare delivery model: understanding basic statistics
(Population Statistics/ demographic indicators, Macroeconomic indicators), Healthcare providers,
Healthcare Services, Organizational hierarchy, healthcare Reforms, SWOT analysis.

Unit II:
Healthcare delivery models of India: understanding basic statistics (Population Statistics/
demographic indicators, Macroeconomic indicators), Healthcare providers, Healthcare Services,
Organizational hierarchy, healthcare Reforms, SWOT analysis. Discussion on newer initiatives and
strategies of Govt. of India in healthcare delivery to create a healthy, capable and content new India
that includes Ayushman Bharat Yojana or National Health Protection Scheme.

Unit III:
Healthcare delivery models of emerging economies: understanding basic statistics (Population
Statistics/ demographic indicators, Macroeconomic indicators), Healthcare providers, Healthcare
Services, Organizational hierarchy, healthcare Reforms, SWOT analysis.

Unit IV:
Healthcare delivery models of developed economies: understanding basic statistics (Population
Statistics/ demographic indicators, Macroeconomic indicators), Healthcare providers, Healthcare
Services, Organizational hierarchy, healthcare reforms, SWOT analysis. World Health
Organization (WHO); its composition and function.

Text Books:
1. Birn, A., et al., Textbook of International Health: Global Health in a Dynamic World. OUP USA.
2. Lovett-Scott, M. & Prather, F. Global Health Systems: Comparing Strategies for Delivering
Health Services. Jones and Bartlett Publishers

Reference Books:
1. World Health Organization- http://www.who.int/countries/en/
2. Health systems around the world – a comparison of existing health system rankings: J Glob
Health. 2018 Jun; 8(1): 010407; accessed at:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5857204/
2. Multinational Comparisons of Health Systems Data, 2017: accessed at:
https://www.commonwealthfund.org/publications/publication/2017/nov/multinationalcomparisons-
health-systems-data-2017
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FOURTH SEMESTER

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Strategic Management
Course code: MBA 202 L-2, Credits: 3

Objective: To develop an understanding of the Strategic Management process in a dynamic and

competitive global environment.

Course Contents
Unit I
Nature of Strategic Management: Concept of Strategy; Vision Mission, Goals and Objectives;
External Environmental Analysis; Analyzing Companies Resource in Competitive Position;
Mintzberg’s 5Ps of Strategy; Strategic Management Process, Corporate Governance. (10 Hours)

Unit II
Strategy Formulation: External Environmental Analysis; Analyzing Companies Resource in
Competitive Position- Concept of Stretch, Leverage and Fit; Strategic Analysis and Choice,
Porter’s Five Forces Model, Concept of Value Chain, Grand Strategies; Porter’s Generic Strategies;
Strategies for Competing in Global Markets. (12 Hours)

Unit III
Corporate-Level Strategies: Diversification Strategies: Creating Corporate Value and the Issue of
Relatedness, Vertical Integration: Coordinating the Value Chain, The Growth of the Firm: Internal
Development, Mergers & Acquisitions, and Strategic Alliances Restructuring Strategies.
(10 Hours)
Unit IV
Strategy Implementation and Evaluation: Structural Considerations and Organizational Design;
Leadership and Corporate Culture; Strategy Evaluation: Importance and Nature of Strategic
Evaluation; Strategic and Operational Control, Need for Balanced Scorecard. (10 Hours)

Text Books
1. Thomas L. Wheelen, J. David Hunger (2016), Concept in Strategic Management and Business
Policy, 14/e,Pearson Education.
2. Arthur, A, Thompson and Strickland, A. J. (2014), Strategic Management – Concept and Cases,
19/e, McGraw Hill Education.

Reference Books
1. Kark, Rajneesh (2008), Competing with the Best: Strategic Management of Indian
Companies in a Globalizing Arena, Penguin Books, India.
2. Azhar Kazmi (2015), Business Policy and Strategic Management, 4/e, Mc GrawHill Education.
3. Hitt Michael A., Ireland R.D. and Robert E Hoskisson, (2017), Strategic Management:
Competitiveness & Globalization, Concepts and Cases, 12/e, Addison Wesley.
4. Fred David (2015), Strategic Management : A Competitive Advantage Approach, Concepts and
Cases, 15/e, Pearson Education.

w.e.f. academic session 2022-23 80

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Corporate Social Responsibility, Human Values and Ethics

Course Code: MBA 204 L-2, Credit -3

Objective: The objective of this course is to develop an understanding and appreciation of the
importance of value system, ethical conduct in business and role and responsibilities of corporate in
social systems. It aims at applying the moral values and ethics to the real challenges of the
organizations.

Course Contents
Unit I
Moral Values and Ethics: Values – Concepts, Types and Formation of Values, Values of Indian
Managers; Business Ethics; Schools of Ethics; Ethical Decision Making, Business Ethics Values
and ethics as drivers of Corporate Social responsibility (CSR): A Historical Perspective and
emerging theories of CSR; CSR and regulatory issues. (12 Hours)
Unit II
Ethical Dilemma , Implications of failed corporate responsibilities: Worker rights and health,
Technology and Privacy in the workplace , Human rights, Stockholders Right and Corporate
Governance; Consumerism; Unethical Issues in Sales, Marketing , Advertising and Supply Chain ;
Intellectual Property Rights, Corruption in Business and Administration, Building a value based
Corporate Culture , Big Data : Ethical and Regulatory Framework.
(10 Hours)
Unit III
Corporate Social Responsibility: Current CSR Practices of the Firms in India and Abroad,
International Frameworks of CSR and Sustainability: Global Compact, Caux Round Table, OECD
Guidelines for Multinational Enterprises , GRI, SA8000 Standard etc., BS / ISO Guideline on CSR
Management (ISO-26000), Social Audit of Government Programs. Indian Guidelines BRR (SEBI),
NVG Guidelines (Ministry of Corporate Affairs)
(10 Hours)
Unit IV
Sustainable Development: Challenges of Sustainable Development, Environmental Challenges as
Business Opportunity, Kyoto Protocol and Clean Development Mechanism (CDM), managing
environmental Quality, Green IT initiatives, emerging trends in Corporate Social Responsibility
(10 Hours)
Text Books
1. Lawrence, A. T., and Weber, J. (2016), Business and society: Stakeholders, Ethics, Public
Policy. McGraw-Hill Education.
2. Blowfield, M., & Murray, A. (2014), Corporate Responsibility. Oxford University Press.

Reference Books
1. Hartman , L. P. and DesJardins J. (2013), Business Ethics: Decision-Making For Personal
Integrity And Social Responsibility, Mc GrawHill Education.
2. Carroll, A., & Buchholtz, A. (2014), Business and Society: Ethics, Sustainability, and
Stakeholder Management, Cengage Learning
3. Steneir J.F. and Steiner G.A. (2016), Business, Government and society: A Managerial
Perspective Text and Cases, 13/e, McGraw-Hill Education.
4. Manuel G.Velasquez (2015), Business Ethics Concepts and Cases, Pearson Education.

w.e.f. academic session 2022-23 81

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)
Management of International Business
Course Code: MBA 206 L-2, Credits-3
Objective: The objective of this course is to enable the students to manage business when the
organization is exposed to an overseas environment.

Course Contents
Unit I
Introduction to International Business: Nature and Scope of International Business; E.P.R.G.
Approach, The Environment Of International Business, Reasons for Going International, Analyzing
International Entry Modes, Entry Barriers, Porters Diamond Model, Deming Eclectic OLI model
and other models. (10 Hours)

Unit II
Formulating & Implementing Global Strategy: International Competitive Advantage,
International Strategic Alliances, Global Mergers and Acquisition, Organization Design &
Structures. (10 Hours)

Unit III
Managing Globally: Cross-Cultural Management: Hofstede Study, Edward T Hall Study, Cultural
Sensitization using sensitivity analysis, Global Marketing Management, Global Operations
Management & Global Supply Chain Management, Global Human Resources Management, Aspects
of Global Financial Management. (10 Hours)

Unit IV
Broad Issues in Globalization: Ethical issues in Context of International Business, The Social
Responsibility of the Global Firm, International Negotiations and Cross-Cultural Communication,
Globalization and the Internet, distinction between TNC and MNC, future of International Business
and other emerging concepts. (12 Hours)

Text Books
1. Daniels John, Radebaugh Lee, Sullivan Daniel, Salwan P. (2016), International Business, 15/e,
Pearson Education
2. Luthans Fred & Doh Jonathan, (2012), International Management:Culture, Strategy, and
Behavior, 7/e, Mc GrawHill Education.

Reference Books
1. Charles W. L. Hills, Arun Kumar Jain (2014), International Business Competing in
the GlobalMarketplace, 10/e, Mc GrawHill Education.
2. K Aswathappa (2015), International Business, 6/e, Mc GrawHill Education.
3. Ball D. A., McCulloch, Jr. W. H. Gerinder J. M., Minor M. S. and Mc Nett J. M.,
(2013), International Business The Challenge of Global Competition, Mc GrawHill Education.
4. Deresky (2013), International Management: Managing across borders and culture, Text and
Cases, 8/e, Pearson Education.

w.e.f. academic session 2022-23 82

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Major Research Project

Course Code: MBA 288 Credits - 15

Every student will be assigned a project during the third semester and it will be pursued by him/her
under the supervision of an internal supervisor. The project report (in duplicate) along with one soft
copy will be submitted by the students prior to the date of the commencement of the End-term
examinations for the fourth semester. The format of the report is given below:

1. Introduction
2. Literature Review
3. Objectives of the research undertaken
4. Research Methodology
5. Data Analysis
6. Findings and Conclusions
7. Bibliography
8. Appendices – to include questionnaire, if any

The student shall be required to submit progress reports as per the schedule to be announced by the
school for assessment by the project guide.

The project will be evaluated by External and Internal examiners separately from out of 60 and 40
marks respectively. The internal assessment shall be done on the basis of a presentation by the
student as per the assessment schedule to be decided and announced by the school. The external
assessment shall be done on the basis of Viva Voce and the report.

w.e.f. academic session 2022-23 83

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Services Marketing
Course Code: MBA 208 L-2, Credits- 3

Objective: This course aims at enabling students to apply marketing concepts and principles to the
unique challenges and opportunities of services marketing to create customer value.

Course Contents
Unit I
Introduction to Services Marketing: Meaning and Nature of Services, Challenges of Services
Marketing, Growing Importance of Services Sector in India; Classification of Services and
Marketing Implications; Services Marketing Management Process. (10 Hours)

Unit II
Understanding Consumer Behavior in Services: Consumer Decision Making in Services,
Customer Expectations and Perceptions; Defining and Measuring Service Quality and Customer
Satisfaction, SERVQUAL, House of Quality, GAPs Model; Service Recovery.
(10 Hours)
Unit III
Services Marketing Mix: Service Positioning: Service Design and Development; Service
Blueprinting; Service Process; Pricing of Services; Services Distribution Management; Integrated
Services Communication Mix; Physical Evidence and Servicescape; Managing Service Personnel:
Employee and Customer Role in Service Delivery. Customer Retention Strategies.
(12 Hours)
Unit IV
Marketing Applications in Select Service Industries: Hospitality Services, Airlines, Tourism
Services, Health Care and Wellness: Banking and Insurance Services. (10 Hours)

Text Books
1. Zeithaml V. A., Bitner M. J., Gremeler, D.D and Pandit, A. (2013), Services Marketing, 6/e, Mc
GrawHill Education.
2. Lovelock C. H., Wirtz, J. and Chaterjee, J. (2011), Services Marketing: People, Technology,
Strategy, 7/e, Pearson Education.

Reference Books
1. Hoffman, K. D. & Bateson, J. E.G. (2012), Marketing of Services, 4/e, Cengage Learning India
Pvt. Ltd., New Delhi
2. Kurtz D. L. and Clow K. E. (2003), Services Marketing. Biztantra, New Delhi.
3. Nargundkar, Rajendra, (2080), Services Marketing Text and Cases, 3/e, Mc GrawHill Education.
4. Fitzsimmons, JA, and Fitzsimmons, M.J (2014), Service Management: Operations, Strategy, and
Information Technology, 7/e, Mc Graw Hill Education.

w.e.f. academic session 2022-23 84

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)
International Marketing
Course Code : MBA 210 L-2, Credits – 3
Objective: The course aims at acquainting students with the concepts and procedures for
international marketing and trains them to develop and implement plans and strategies for entering
international markets and managing overseas operations.
Course Contents
Unit I
International Marketing: Meaning, Scope and Importance; International Marketing Orientation:
E.P.R.G. – Approach: An overview of the International Marketing Management Process;
International Marketing Environment. International Market Segmentation and Positioning;
Screening and Selection of Markets; International Market Entry Continuum & Modes: Exporting,
licensing, Contract Manufacturing, Joint Venture, Setting-up of Wholly Owned Subsidiaries Aboard,
Strategic Alliances. (12 Hours)

Unit II
International Product and Pricing Strategies: Product Designing: Product Standardization Vs.
Adaptation; Managing Product Line, International Trade Product Life Cycle, New Product
Development; Pricing for International Markets: Factors Affecting International Price
Determination; Price Quotations. (10 Hours)
Unit III
Managing International Distribution and Promotion: Distribution Channel Strategy –
International Distribution Channels, their Roles and Functions; Selection and Management of
Overseas Intermediaries; International Distribution Logistics; Building brands in International
markets; International Promotion Mix – Advertising and other Modes of Communication, Global
Advertising Regulations, Media and Message Considerations ; Planning for Trade Fairs and
Exhibitions (10 Hours)
Unit IV
Emerging Trends in International Marketing: Importance of Trade Blocks for International
Marketing; Legal Dimensions in International Marketing; Marketing Research for Identifying
Opportunities in International Markets. Use of Online Channels for International Marketing
Operations; International Marketing Ethics; Negotiating Strategies with International Customers.
Case Studies to be taken up as relevant. (10 Hours)

Text Books
1. Cateora, Philip R. and Graham John L. (2014), International Marketing, 15/e, Mc GrawHill
Education.
2. Czinkota, Michael R., and Ronkainen, Ilkka A. (2013), International Marketing, 10/e, Cengage
Learning, New Delhi.
Reference Books
1. Hollensen, S. (2009), Global Marketing, 4/e, Pearson Education.
2. Onkvisit, Sak and Shaw Johan J. (2009), International Marketing- Strategy and Theory, 5/e,
Taylor and Francis.
3. Keegan, Warren J. (2010), Global Marketing Management, 7/e, Pearson Education.
4. Joshi, R M (2008), International Marketing, Oxford University Press.
w.e.f. academic session 2022-23 85
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Advertising and Brand Management

Course Code: MBA 212 L-2, Credits: 3

Objective: The objective of this course is to provide an understanding of the basic principles of
advertising management and to develop an understanding of the brand concept.
Course Contents
Unit I
Concept of IMC: Definition of Advertising- Nature & Scope of Advertising Management; Setting
Advertising Objectives, DAGMAR & Other Models, Advertising Planning & Strategy Making,
Creative Strategy Development & Implementation. Advertising Budget. (Indian Prospects)
(12 Hours)
Unit II:
Media Planning: Setting Media Objectives; Developing Media Strategies, Evaluation of Different
Media and Media Selection; Media Buying; Measuring Advertising Effectiveness- Pretesting & Post
testing; Social, Ethical and Legal Aspect of Advertising.
(10 Hours)
Unit III:
Brand-Concept: Naming and Importance of Brands; Types of brands, Strategic Brand Management
Process; Brand Identity perspectives, Brand identity prism, Identity levels, Concepts and Measures
of Brand Equity, Brand Assets and liabilities, Aaker Model of Brand Equity, Customer based brand
equity, Brand Loyalty, Measures of Loyalty; Brand Personality: Definition, Measures and,
Formulation of Brand Personality; Brand Image dimensions, Stages of Concept Management for
functional, symbolic and experiential brands. (10 Hours)
Unit IV:
Brand Positioning: Concepts and Definitions, 3 Cs of positioning, Brand positioning and
differentiation strategies, Repositioning, Celebrity Endorsements, Brand Extension; Branding
strategies; Line Extension; Brand Extension, Multiple Brands; New Brands; Extension; range and
umbrella branding, Brand reinforcement, brand revitalization of Advertisement, managing global
brands, Branding in different sectors, Case studies.
(10 Hours)
Text Books:
1. Batra Rajiv, Myer G. John, Aaker A. David (2006), Advertising management, 5/e, Pearson
Education.
2. Keller K. L. (2015), Strategic Brand Management, 4/e, Pearson Education.
Reference Books
1. O’Guinn,T. and Allen, C. (2012), Advertising Management with Integrated Brand Promotion,
6/e, Cengage Learning India Pvt. Ltd, New Delhi.
2. Shah, Kruti and D’Souza, Alan (2014), Advertising and Promotions” An IMC Perspective, 1/e,
Mc GrawHill Education.
3. Aaker, David (2002), Managing Brand Equity, Prentice Hall of India.
4. Shimp T. A., (2013), Advertising Promotion and Other Aspects of Integrated Marketing
Communications, 9/e, Cengage India Pvt. Ltd.
w.e.f. academic session 2022-23 86
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Internet Marketing
Course Code: MBA 214 L-2, Credits- 3
Objectives: This course aims at creating an understanding of the concepts and techniques of internet
marketing so as to exploit the opportunities of this medium to support the organization’s marketing
activities.
Course Contents
Unit 1
Introduction to Internet Marketing: Meaning, scope and importance of internet marketing,
Application of internet marketing, Internet versus traditional marketing communication: the internet
microenvironment; Business to Consumer and Business to Business Internet Marketing; E-
Marketing Research; Internet marketing strategy. (10 hours)

Unit 2
Online buyer behaviour and Models; The Marketing Mix in an online context; Managing the
Online Customer Experience: Planning website design, Understanding site user requirement, site
design and structure, developing and testing content, e-Service quality
(10 hours)
Unit 3
Characteristics of Interactive Marketing Communications; Integrated Internet Marketing
Communications (IIMC); Objectives and Measurement of Interactive marketing communication;
Online Promotion Techniques: Search Engine Marketing & SEO, Online PR, Interactive
Advertising, Online Partnerships, Viral Marketing, Opt-in-e-mail, Offline Communications; e-CRM
(10 hours)
Unit 4
Social Media Marketing: Meaning, Scope and Importance; SMM Plan – Goals and Strategies
Rules of Engagement & Ethical Issues, Publishing Blogs and Webinars, Sharing Videos/ Images,
Social Networks, Microblogging; Mobile Computing and Location Marketing. Social Media
Monitoring, Social Media Marketing Plan. (12 hours)
The above course shall include Lab work of a minimum of 8 Hours, covering practical aspects.

Text Books
1. Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R. (2009) Internet Marketing:
Strategy, Implementation and Practice, Third Edition, Pearson Education, New Delhi.
2. Barker, M., Barker, D.,Bormann, N., Neher, N. (2013), Social Media Marketing A Strategic
Approach, Cengage Learning, New Delhi.

Reference Books
1. Strauss, Judy and Frost, Raymond (2016), E-Marketing, 7th Edition, Pearson Education.
2. Gay, R., Charleworth, A., Esen, R., (2014), Online Marketing – A Customer Led Approach,
Oxford University Press, New Delhi
3. Solomon, M.R., Tuten, T., (2015), Social Media Marketing, Pearson Education.
4. Hanson, W. and Kalyanam, (2010), e-Commerce and Web Marketing, 1st Edition,, Cengage
Learning, New Delhi.
w.e.f. academic session 2022-23 87
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Behavioral Finance

Course Code: MBA 216 L–2, Credits: 3

Objective: The course covers details of rational and other behavioural aspects of market participants
which influence the return from market to investors.

Course Contents
Unit I
Foundation of Behavioural Finance, Rationality to psychology, Agency theory, Prospect theory,
Traders brain, Overreaction and optimism. (10 Hours)

Unit II
Challenges to Market Efficiency, Momentum Vs Reversal, Noise trader risk in financial market,
Attitude to risk, Expected utility, Mental accounting. (10 Hours)

Unit III
Heuristic and Biases, Overconfidence, Emotion and reasoning, Excessive risk taking, Behavioural
explanation for anomalies, Excessive volatility, Loss aversion, Gamblers’ fallacy
(12 Hours)
Unit IV
Investor behaviour, Conformity, Contrarian investing, Group psychology on Board, Personality
and biases. (10 Hours)

Text Books:
1. Ackert, Lucy (2011), Understanding Behavioural Finance, Cengage Learning Pvt. Ltd.
2. Forbes, William, (2011), Behavioural Finance, Weily Books.
Reference Books:
1. Thaler, Richard H. (1998), Advances in Behavioral Finance, Russell Sage Foundation
2. Shefrin, Hersh, (2000), Beyond Greed and Fear: Understanding Behavioral Finance and the
Psychology of Investing, Harvard Business School Press.
3. Shleifer, Andrei, (2000), Inefficient Markets: An Introduction to Behavioral Finance, Oxford
University Press.
4. Singhal, V., Beyond the Random Walk: A Guide to Stock Market Anomalies and Low-Risk
Investing, Oxford University Press.

w.e.f. academic session 2022-23 88

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Financial Derivatives
Course Code: MBA 218 L-2, Credit 3
Objective: The course aims at providing detailed understanding of the characteristics and
applicability of financial derivatives along with the relevant regulatory framework.
Course Content
Unit I
Financial Derivatives: An Introduction to Financial Derivative Markets; Past and Present, Concept,
Purpose and Types of Financial Derivative Instruments; Forwards, Futures, Options, Swaps, and
Other Derivatives; Weather Derivatives, Energy Derivatives and Insurance Derivatives. Hedgers,
Arbitrageurs and Speculators. Difference between Exchange Traded and OTC Derivatives.
(12 Hours)
Unit II
Financial Forward and Futures Contracts: Financial Forward Contracts; Concept Characteristics,
and Type of Financial Forward Contracts; Equity Forward, Currency Forward, Bond and Interest
Rate Forward, Forward Rate Agreements. Financial Future Contracts: Concept, Characteristics, and
Type of Financial Future Contracts; Stock Future, Index Future, Currency Future, Interest Rate
Future and Commodity Future. Future Market-Trading and Mechanism; Future Pricing-Theories,
Cost of Carry Model, Valuation of Individual Contracts.
(10 Hours)
Unit III
Financial Option and Swap Contracts: Financial Options; Concept, Characteristics and Types of
Financial Options; Stock Options, Index Options, Currency Options, Commodity Options, Option
on Futures, Interest Rate Options. Option Pricing Models-the Black-Scholes Option Pricing Model,
Binomial Option Pricing Model, Trading with Option, Option Strategies; Straddle, Strangle,
Spreads. Option Greeks; Delta, Gamma, Theta, Vega, Rho. Exotic Option; Types of Exotic Options;
Bermuda Option, Forward Start Option, Barrier Option, Chooser Option, Compound Option, Basket
Option, Binary Option, Look Back Option, Asian Option. Swaps; Concept, characteristics and
Types of Swaps (12 Hours)
Unit IV
Regulatory Framework for Derivatives: Regulation of Financial Derivatives in India; Securities
and Contracts (Regulation) Act (2013), Guidelines of SEBI and RBI. (08 Hours)
Text Books
1. Hull, J. C., (2016), Options, Futures and other Derivatives, 9/e, Pearson Education.
2. Summa, J.F., Lubow, J. W.(2002), Options on Futures: New Trading Strategies,, John Wiley and
Sons Inc., Newyork
Reference Books
1. Chako, G., Sjoman, A., Motohashi, H., Dessain, V.(2006), Credit Derivatives: A Primer on
Credit Risk, Modeling and Instruments, Wharton School Publishing
2. Bernstein, J. (2000), How the Future Markets Work, Penguin USA, New York Institute of
Finance, Cornell University
3. Chance, D.M, and Brooks, R.(2009), Derivatives and Risk Management Basics, 3/e, Reprint,
Cengage Learning.
4. Gupta, S.L.(2009), Financial Derivatives: Theory, Concepts and Problems, 3rd Indian Reprint,
1/e, Prentice-Hall of India
w.e.f. academic session 2022-23 89
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Insurance and Risk Management

Course Code: MBA 220 L-2, Credits: 3

Objective: This course is intended to develop an understanding among students about identifying
analyzing and managing various types of risk. Besides the students will be in a position to
understand principles of insurance and its usefulness in business.

Course Contents:

Unit I
Concept of Risk, Types of Risk, Managing Risk, Sources and Measurement of Risk, Risk
Evaluation and Prediction. Application of Statistical Techniques in Risk Avoidance. Disaster Risk
Management. (10 Hours)

Unit II
Risk Retention and Transfer, Pooling, Loss Exposure, Legal Aspects of Insurance Contract,
Principle of Indemnity, Estoppels, Endowment, Insurance. (10 Hours)

Unit III
Concept of Insurance, Need for Insurance, Insurance Industry in India, Globalization of Insurance
Sector, Role of IRDA, Regulation of Risk Reduction by IRDA. Reinsurance, Co-insurance,
Assignment. (10 Hours)

Unit IV
Nature of Insurance Contract, Utmost Good Faith, Insurable Interest, Types of Insurance, Fire and
Motor Insurance, Health Insurance, Distinction between Life Insurance and Marine Insurance.
Control of Malpractices, Negligence, Loss Assessment and Loss Control, Exclusion of Perils,
Actuaries, Automobile Insurance, Computation of Insurance Premium.
(12 Hours)
Text Books:
1. Gupta. P.K. (2009). Insurance and Risk Management, 2nd Edition, Himalaya Publishing House.
2. George. E. Rejda. (2005). Principles of Risk Management and Insurance, 9th Edition, Pearson
Education.

Reference Books:
1. Mittal. Alka. And Gupta. S. L. (2008). Principles of Insurance and Risk Management”, 2nd
Edition, Sultan Chand and Sons.
2. Panda. G.S. (2005). Principles and Practices of Insurance, Kalyani Publications.
3. Mishra. M. N. (2004). Principles and Practices of Insurance, Sultan Chand and Sons
4. Jeevanandam. C. (2005). Risk Management, Sultan Chand and Sons.

w.e.f. academic session 2022-23 90

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Mergers, Acquisitions and Corporate Restructuring

Course Code: MBA 222 L-2, Credits – 3

Objective: Liberalized economy has generated many opportunities of combining businesses to

create wealth. The fundamental aim of the course is to prepare students to take advantage of the
current scenario and understand how mergers, acquisition and corporate restructuring are
implemented.
Course Contents:
Unit I:
Introduction to Mergers, Types of Mergers, Merger Strategy-Growth, Synergy, Operating
Synergy, Financial Synergy, Diversification, Other Economic Motives, Hubris Hypothesis of
Takeovers, Other Motives, Tax Motives Financial Evaluation, Joint Venture and Strategic Alliances.
(10 Hours)

Unit II:
Legal Aspects of Mergers/ Amalgamation and Acquisition; Provisions of Companies Act,
Regulation by SEBI, Takeover Code: Scheme of Amalgamation, Approval from Court. Valuation of
a Business. (10 Hours)

Unit III:
Methods of Valuation – Cashflow Basis, Earning Potential Basis, Growth Rate, Market Price etc.
Computation of Impact on EPS and Market Price, Determination of Exchange Ratio, Impact of
Variation in Growth of the Firms, MBO, LBO, Boot Strapping; Criteria for Negotiating Friendly
Takeover, Financing of Merger. (10 Hours)

Unit IV:
Defence Against Hostile Takeover, Poisson Pill, Bear Hug, Greenmail, Pacman. Post Merger H.R.
and Cultural Issues. Recent cases of Mergers and Acquisitions. (12 Hours)

Text Books:
1. Gaughan, Patrick A.(2015), Mergers Acquisitions and Corporate Restructurings, 5/e, Wiley India.
2. J. Fred Weston, Mitchell, Mulherin and Salwan (2011), Takeovers, Restructuring and Corporate
Governance, 4/e, Pearson Education.

Reference Books:
1. Depamphilis Donald (2015), Mergers Acquisitions and Other Restructuring Activities, 8/e,
Academic Press Advanced Finance Series, Elsevier Incorporation.
2. Sundarsanam (2015), Creating Value from Mergers and Acquisitions, 2/e, Pearson Education.
3. Ramanujan. S.(2015), Mergers: The New Dimensions for Corporate Restructuring, Mc GrawHill
Education.
4. Prasad G. Godbole, (2013), Mergers, Acquisitions and Corporate Restructuring, 2/e, Vikas
Publishing House.

w.e.f. academic session 2022-23 91

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Performance Management
Course Code: MBA 224 L-2, Credits-3
Objective: The objective of the course is to apprise the students about the importance of
Performance Management in organizations and impart an understanding of the process of managing
performance to achieve the organization’s current and future objectives.
Course Contents
Unit I
Foundations of Performance Management: Concept and Philosophy underlying Performance
Management, Significance, Objectives, Pre-Requisites, and Characteristics of Effective Performance
Management; Performance Management versus Performance Appraisal; Performance Management
and Strategic Planning, Performance Management Process-Conceptual Model, Overview of
Strategies for Performance Management.
(10 Hours)
Unit II
Planning and Implementation of Performance Management: Overview of Performance
Planning, Defining Performance and Selecting a Measurement Approach, Developing Job
Descriptions, Defining Performance Standards, Key Result Areas, Competencies and Skills,
Characteristics of Effective Performance Metrics (10 Hours)

Unit III
Performance Appraisal and Monitoring: Characteristics of effective Appraisals; Methods of
Performance Appraisal; Designing Appraisal Forms; Implementing Performance Appraisal Process,
Performance Review Discussions; Improving Quality of Performance Ratings; 360 Degree
Appraisal; e-Appraisal; Performance Monitoring; Performance Management Documentation;
Annual Stock Taking, Performance Management Audit.
(12 Hours)
Unit IV
Other Performance Management and Development Issues: Coaching, Counseling and
Mentoring; Potential Appraisal, Competency Mapping; Performance Related Pay; Implementing
Performance Management System- Strategies and Challenges; Role of HR Professionals in
Performance Management; Ethical and Legal Issues, Appraisal and Management Practices in Indian
Organizations. (10 Hours)

Text Books
1. Agunis, H. (2013), Performance Management, 3/e, Pearson Education.
2. Kohli, A.S. & Deb, T. (2013), Performance Management. Oxford University Press, New Delhi

Reference Books
1. Bagchi., S.N. (2010), Performance Management, Cengage Learning, New Delhi.
2. Smither, J.W. (2009), Performance Management: Putting Research into Practice, Wiley
3. Rao, T.V. (2008), Performance Management and Appraisal Systems: HR Tools for Global
Competitiveness. Response Books: A division of Sage Publications
4. Kandula, S.R.(2007), Performance Management. PHI of India, New Delhi

w.e.f. academic session 2022-23 92

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Industrial Relations and the Labour Laws
Course Code: MBA 226 L-2, Credits-3
Objective: The Management of employees, both individually and collectively, remains a central
feature of organizational life. This course is an attempt to understand the conceptual and practical
aspects of employee relations at the macro and micro levels.
Course Content
Unit I
Introduction to Industrial Relations: The Concept of Industrial Relations, Background to
Industrial Relations, Evolution of Industrial Relations in India, The Dynamic Context of Industrial
Relations: Globalization and the National Economy, Responses to Competitive Pressures, Changes
in Employment Practices, The Actors in Employee Relations: Management, Unions and the State.
Role of Trade Union in Industrial Relations, Changing Profiles of Major Stakeholders of Industrial
Relations in India. (10 Hours)
Unit II
Interactions & Outcomes in Industrial Relations: Employee Involvement & Participation:
Concept, Objectives and Forms, Ethical Codes, Discipline & Grievance Management: Forms and
Handling of Misconduct. Collective Bargaining Importance, Process of Negotiation and Recent
Trends in Collective Bargaining, Positive Employee Relations. (10 Hours)

Unit III
Legal Framework of Industrial Relations: Settlement Machinery for Industrial Disputes:
Conciliation, Arbitration & Adjudication, Legislation: The Trade Unions Act 1926, The Industrial
Dispute Act 1947, The Factory’s Act 1948, The Contract Labor Act 1970, The Payment of Bonus
Act, 1965, The Industrial Employment (Standing Orders) Act 1972, The Minimum Wages Act 1948,
The Payment of Wages Act 1936, The Workmen’s Compensation Act 1923, The ESI Act 1948, The
Employees’ Provident Fund and Miscellaneous Provisions Act 1952 and The Maternity Benefits Act
1961, Overview of these Acts Only. (12 Hours)
Unit IV
Emerging Scenario of Industrial Relations: Industrial Relations & Technological Change,
Adjustment Processes and Voluntary Retirement Schemes, Main Recommendations of the National
Labour Commission, International Labor Organization (ILO): Objectives, Structure and major role.
Managing Without Unions, International Dimensions of Industrial Relations, The Future Direction
of Industrial Relations. (10 Hours)

Text Books
1. Sinha, P.R.N. Sinha I. B. (2012), Industrial Relations, Trade Unions, and Labour Legislation.
Pearson Education.
2. Singh, B.D. (2009), Industrial Relations: Emerging Paradigms. Excel Books
Reference Books
1. Padhi, P.K. (2011), Labor and Industrial Laws. Prentice Hall of India.
2. Srivastava S.C (2012), Industrial Relations and Labour Laws, 6/e, Vikas Publishing House
3. Sen, R. (2009), Industrial Relations: Text and Cases. Macmillan India
4. Ackers, P. & Wilkinson, A. (2003), Understanding Work & Employment: Industrial Relations in
Transition. Oxford: Oxford University Press
w.e.f. academic session 2022-23 93
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Team Building
Course Code: MBA 228 L-2, Credits-3
Objective: This course offers to teach students the importance of raising groups and turning them
into passionate teams in organizations. It gives understanding of how individuals as team players
must behave to become effective team players.

Course Contents
Unit I
Workgroup Vs. Teams: Transforming Groups to Teams, Types of Teams, Stages of Team Building
and its Behavioural Dynamics, 5 P’s in Teams (purpose, place, power, plan and people), Team Role,
Goal Setting and Problem Solving. (12 Hours)

Unit II
Interpersonal Competence & Team Effectiveness: Interpersonal process and conflict resolution,
Team Effectiveness, How to motivate team members?, Measuring Interpersonal Competence using
FIRO-B, Team Size, Team Member Roles and Diversity, Team norms, Team Cohesiveness,
Measuring Team Effectiveness, Cross Cultural Team Building.
(10 Hours)
Unit III
Communication and Creativity: Communicating in Teams, Fostering Team Creativity, Delphi
Technique; Nominal Group Technique; Traditional Brain Storming; Electronic Brain Storming.
Negative Brain Storming, Communicating Team Values and Ethics
(10 Hours)
Unit IV
Role of Leaders in Teams: Supporting Teams; Rewarding Team Players; Role Allocation;
Resource Management for Teams; Selection of Team Players; Leaders as Facilitators, Mentors;
Developing Collaboration in Teams: Functional and Dysfunctional Cooperation and Competition;
Interventions to Build Collaboration in Organizations; Social Loafing, Synergy in Teams, Self-
Managed Teams, Recent researches in Team Building. (10 Hours)

Text Books
1. Dyer et al (2013), Team Building: Proven Strategies for Improving Team Performance, Jossey-
Bass.
2. Frontiera, J., & Leidl, D. (2012), Team Turnarounds: A Playbook for Transforming
Underperforming Teams, Jossey-Bass – A Wiley Imprint, USA.

Reference Books
1. HBR's 10 Must Reads on Teams (2013), Harvard Business Review Press.
2. Barner, R.W. & Barner, C.P. (2012), Building Better Teams: 70 Tools and Techniques for
Strengthening Performance Within and Across Teams, John Wiley & sons.
3. Maginn, M. (2004), Making Teams Work : 24 Lessons for Working Together Successfully, Mc
GrawHill Education.
4. Katzenbach, J.R. & Smith, D.K.(2006), The Wisdom of Teams: Creating the High-Performance
Organization, Harper Business.
w.e.f. academic session 2022-23 94
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Behavioral Testing and Counseling

Course Code: MBA 230 L-2, Credits -3

Objective: This Course will aid the students in having a clear understanding about the concepts,
methods and techniques and issues involved in Behavior testing and counseling and a
comprehensive learning of using various behavior tests in organizations and counseling skills to deal
with employees.
Course Content
Unit I
Introduction to Behavior Testing- Behavior Testing, Introduction to the concepts of Freud, Adler,
Cattell, and Jung, Types of Tests-Ability, Intelligence, Achievement, Interest, Attitude, Personality,
Projective Tests. Observation and Interviews, Checklists and Rating Scales, Ethical Issues in
Testing. (12 Hours)

Unit II
Methodology of Assessment- Test Design and Construction, Test Administration and Scoring, Item
Analysis and Test Standardization, Reliability and Validity. (10 Hours)

Unit III
Practical Exposure to Psychological Tests: 16 PF/ Jungian Typology, Interpersonal Relationships
Anxiety Test, Motivation Analysis Test, Thematic Apperception Test/Word Association Test.
(10 Hours)
Unit IV
Counseling- Introduction, Approaches, Goals, Process, Procedures, Counseling Skills, Changing
Behavior through Counseling, Organizational Application of Counseling, Dealing with Problem
Employees, Ethics in Counseling. (10 Hours)

Text Books
1. Aiken, L.R. & Grith- Marnat, G. (2009), Psychological Testing and Assessment, Pearson
Education.
2. Singh, K. (2012), Counseling Skills for Managers. PHI.

Reference Books
1. Samuel T. Gladding, (2015), Counseling: A Comprehensive Profession, 7/e, Pearson
Education.
2. Kaplan, R. M. & Saccuzzo, D.P. (2009), Psychological Testing: Principles, Applications, and
Issues. Cengage Learning India Pvt. Ltd.
3. Ramnath Sharma, Rachana Sharma, (2004), Guidance and Counselling in India, 1/e, Atlantic
Publishers
4. Edward S. Neukrug , (2012), Counseling Theory and Practice, Thomson Press (India) Ltd.

w.e.f. academic session 2022-23 95

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Business Intelligence and Applications

Course Code: MBA 232 L-2, Credits-3

Objective: This course is intended to expose the students to the latest tools of Business Intelligence
and applying those tools for effective decision-making.

Course Contents
Unit I
Business Intelligence and Business Decisions: Decision Support Systems; Group Decision support
and Groupware Technologies, Expert Systems. (10 Hours)

Unit II
Data Warehousing: - Introduction to SQL Server – its features, System Databases, Creating
Databases and Tables, Constraints, Data Manipulation Language, OLTP & OLAP, Data Marts, Data
Warehousing, Data Warehouse Architecture. Success factors of Data Warehousing.
(12 Hours)

Unit III
Data Mining and Knowledge Discovery: Phases of knowledge Discovery in Data Bases (KDD);
Data Mining Techniques; Market Basket Analysis, Applications of Data Mining. (10 Hours)

Unit IV
Knowledge Management: Types of Knowledge, Knowledge Assets, Knowledge Generation,
Knowledge Storage, Knowledge Utilization, Knowledge Management Technologies, Emerging
Issues in Business Intelligence. (10 Hours)

Text Books
1. Turban E. and Aronson E. (2013), Decision Support and Business Intelligent Systems. 9/e,
Pearson Education.
2. Anahory S. and Murray D. (2016), Data Warehousing in the Real World, 12/e, Pearson Education.

Reference Books
1. Ponniah P. (2010), Data Warehousing Fundamentals, 2/e, John Wiley.
2. Awad, M. A., Ghaziri H M, Knowledge Management, Pearson Education.
3. Awad E. M. and Ghaziri H. (2007), Knowledge Management, Pearson Education.
4. Adriaans P. and Zantinge D. (2007), Data Mining, 1/e, Pearson Education.

w.e.f. academic session 2022-23 96

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Web Technologies

Course Code: MBA 234 L-2, Credits: 2

Objective: To familiarize the students with trends in Web Technologies.

Course contents:
Unit I
Web Servers: HTTP Request Types, Introduction to Microsoft IIS, Features, Creating Virtual
Directory. (07 Hours)

Unit II
HTML and DHTML: Creating forms and tables in HTML, Client Side Validations Using
JavaScript, Cascading Style Sheets.
(07 Hours)

Unit III
Active Server Pages: Working with ASP Pages, ASP Objects, Session Tracking and Cookies,
ActiveX Data Objects.
(07 Hours)

Unit IV
Connecting ASP Pages with Databases: ADO connection object, Record set, Accessing a
Database from Active Server Page.
(07 Hours)

Text Books:
1. John A. Roussel (2003), Mastering ASP. BPB Publication.
1. Mitchell Scott and James Atkinson (2002), Teach Yourself Active Server Pages 3.0 in 21 Days.
Techmedia – India Publications

Reference Books:
1. Deitel & Deitel, Goldberg (2009), Internet & World Wide Web, Fourth edition. Pearson
Education.
2. Jackson C. Jeffery (2014), Web Technologies, 1/e, Pearson Education.
3. Uttam K. Roy, (2010), Web Technologies, Oxford.
4. Puntambekar A.A., (2009), Web Technologies, Technical Publications.

w.e.f. academic session 2022-23 97

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Web Technologies Lab.

Course Code: MBA 252 P-2, Credits: 1

Course contents: This course will be based on MBA 234 Web Technologies and is part it.

w.e.f. academic session 2022-23 98

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Enterprise Systems
Course Code: MBA 236 L-2, Credits: 3

Objectives: This course aims at providing overall knowledge regarding the concepts and structure
of Enterprise business systems and imparts necessary knowledge for ERP, CRM, SCM
implementation in a business enterprise.

Course Contents
Unit I
Enterprise Systems: An Overview, Business and Enterprise Systems, Types of Enterprise Systems;
Enterprise System Architecture, Enterprise System Development, Enterprise System Implementation
Strategies and Challenges, Enterprise System Integration.
(10 Hours)
Unit II
ERP: Features of ERP, ERP Components, MIS Integration, ERP drivers, ERP and E-Commerce,
ERP Culture, ERP and CRM, ERP and SCM, ERP Selection Issues, Pre and Post Implementation
Issues, ERP Vendors, Trends in ERP, Future Directions in ERP.
(10 Hours)
Unit III
SCM: An Introduction, Concepts, Issues in Supply Chain Management, Customer Focus and
Distribution Management, Logistics Framework – Concept, Objective and Scope, SCM
Technologies – EDI, Internet Enabled SCM, E-Marketplaces, Online Auctions, Collaborative
Planning, Forecasting and Replenishment (CPFR);
(12 Hours)
Unit IV
CRM: An Introduction, Concepts of Relationship Management, e-CRM as a Strategic Marketing
Tool, Elements of e-CRM, CRM Process, Models of e-CRM, CRM Planning and Implementation,
CRM Applications, Trends in CRM. (10 Hours)

Text Books
1. Luvai Motiwala (2008). Enterprise Systems for Management, Pearson Education.
2. David Olson and Subodh Kesharwani, (2007), Enterprise Information Systems: Contemporary
Trends and Issues," World Scientific.Pub.

Reference Books
1. Alexis Leon (2014), ERP Demystified, 3/e Paperback, McGraw Hill Education.
2. Peelan, Ed. (2009) Customer Relationship Management, 1/e, Pearson Education..
3. Sunil Chopra and Peter Meindl, D V Kalra, (2016) Supply Chain Management: Strategy,
Planning and Operartions, 6/e, Pearson Education.
4. Judith M Myerson, Enterprise Systems Integration: Best Practices Series, 2nd Edition, Auerbach
Publications

w.e.f. academic session 2022-23 99

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Knowledge Management
Course Code: MBA 238 L-2, Credits – 3

Objective: The proposed course tend to provide the students understanding of concepts and role of
Knowledge Management in organizations & introduce key themes of organizational practices,
techniques, and technology to realize more value from knowledge assets.
Course Contents
Unit I
Introduction: Overview of Knowledge Management: Data, Information and Knowledge; History of
Knowledge Management, Demystifying and Importance of Knowledge Management, Information
Management Vs Knowledge Management; Knowledge Management’s Value Proposition, Users Vs
Knowledge Workers, Role of Consultant in Knowledge Management. (12 hours)
Unit II
Strategic Dimensions of KM: Business Strategy on Knowledge Strategic Advantage, Knowledge
Knowledge Strategy Knowledge Management Strategies, Strategic Drivers, Impact of Strategy,
Porter’s Five forces Model, Resource Strategy Model, Maps, Strategic Knowledge Resources,
Balanced Scorecard. (10 Hours)

Unit III
Knowledge Management System: Knowledge Management Processes; Knowledge Management
Systems: Types of Knowledge Systems, Knowledge Management Architecture, Knowledge
Management System Implementation, Knowledge Discovery in Database; Knowledge Management
Infrastructure; Knowledge Management System Life Cycle (KMSLC), SDLC Vs KMSLC;
Challenges and Barriers to Knowledge Management Systems, Drivers of Knowledge Management
System. (10 Hours)

Unit IV
Tools & Techniques in KM: Knowledge Management Mechanisms & Technologies, Role of IT in
KM, Knowledge Portals and Knowledge Management Tools, Communities and Collaborations,
Intelligent Techniques in Building KMS, Data Mining in KM; Scope, Cost Efficiency and
Reliability of Technologies to Support Knowledge work; Measurement Systems for KM,
Knowledge Audit, Knowledge Divestiture, IP Protection, KM Certifications; Practices of
Knowledge Management in Modern Global Organizations. (10 Hours)

Text Book:
1. Natarajan G and Shekhar S (2010), Knowledge Management: Enabling Business, McgawHill
Education.
2. Awad ME and Ghaziri, M.H. (2008), Knowledge Management, Pearson Education

Reference Books:
1. Warier, Sudhir (2009), Knowledge Management, 1/e, Vikas Publising House.
2. Fernandez A.C. (2009), Knowledge Management, 1/e, Pearson Education
3. Joseph M. Firestone, Mark W. McElroy, (2003), Key Issues in the New Knowledge Management,
KMCI (Knowledge Management Consortium International) and Butterworth Hienemann.
w.e.f. academic session 2022-23 100
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Supply Chain Management for International Business

Course code: MBA 240 L-2, Credits-3
Objective: The objective of the course is to provide a comprehensive analysis of the principles and
practices of International Distribution and Logistics.
Course Contents
Unit I
Supply Chain Management - Concepts, Issues in Supply Chain Management; Supply chain
Management for Strategic Advantage, Demand Volatility and information distortion, Leading to
bullwhip effect, Managing networks and relationships; Sourcing Internationally, International
Distribution Management: Types of Intermediaries, Channel Objectives and Constraints, Channel
Selection and Management, Global Retailing.
(12 Hours)
Unit II
Logistics Framework – Concept, Objective and Scope; Customer Service-Order Receiving, Order
Processing, Use of IT in Customer Service and Customer Service Index, Transportation and
Containerization, Warehousing, Inventory Management; Packing and Unitization; Control and
Communication. (10 Hours)
Unit III
Role of Information Technology in Logistics: Logistics Service Firms and Third Party Logistics, 4
PL, 7 PL and 9 PL; Global Logistics Network Configuration, Information Management for Global
Logistics: Information Technology and SEM, Electronic Data Interchange (EDI), Quick Response
and Efficient Customer Response (QR/ECR), The Global LIS/LITS: Characteristics of Logistics
Information and Telecommunications Systems.
(10 Hours)
Unit IV
Global Supply Chain Management (GSCM): Status of GSCM, Decision Tools for GSCM, Global
Supply Chain Strategy, Performance Measurement and Evaluation in Global Logistics: Key
Activities of Global Supply Chain Management, Organizational Structure for Global Logistics
Excellence; The Evolving role of ASIAN Countries in GSCM.
(10 Hours)
Text Books
1. Chopra Sunil (2016), Supply Chain Management Strategy, Planning and Operation 6/e, Pearson
India Ltd.
2. Nada R. Sanders (2012), Supply Chain Management: A Global Perspective (WSE), Wiley
India Private Limited.
Reference Books:
1. Monczka (2012), Sourcing and Supply Chain Management, 5/e, Cengage India Pvt. Ltd.
2. D. J., David, J & Cooper (2016), Supply Chain Logistics Management, Bowersox, 3/e, Mc
GrawHill Education.
3. John Mangan, (2008), Global Chain and Supply Chain Management, John Wiley & Sons Ltd.
4. John. J. Koyle (2013), Managing Supply Chain: A logistics Approach, 9/e, Cengage Learning
India Pvt. Ltd.
w.e.f. academic session 2022-23 101
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Global Competitiveness and Strategic Alliances

Course code: MBA 242 L-2, Credits-3

Objective: The purpose of the course is to familiarize students with the basics of global
competitiveness and learn strategies to gain competitiveness in world markets. The course also aims
at exposing the students to the forms and success ingredients of strategic alliances, which are fast
emerging as basic tools for business success.
Course Contents
Unit I
Global Competitiveness: Framework for Assessing Competitiveness – Various Approaches;
International and National Competitiveness Studies. (12 Hours)

Unit II
Developing Competitiveness –Government Policy and Competitiveness, Role of Quality and
Productivity in achieving World Class Competitiveness; Science, Technology and Innovation
Policy, Human Capital and Competitiveness, Role of Information Systems in Building
Competitiveness, Industrial Clusters and Business Development, Strategic Management of
Technology and Innovations. (10 Hours)

Unit III
Global Competitiveness of Indian Industry – Status; Cause of Uncompetitiveness; Strategic
Options for Building Competitiveness, Selected Case Studies of Globally Competitive Indian
Companies. (10 Hours)

Unit IV
Strategic Alliances – Value Creation through Alliances, Management of Strategic Alliances;
Strategic Alliances in Indian Context. (10 Hours)

Text Books
1. Momaya Kiran (2001), International Competitiveness: Evaluation and Enhancement,
Hindustan Publishing Corporation (India).
2. Ajitabh (2008), Global Competitiveness; Excel books (India).

References Books:
1. Marcela, Vivian Walsh (2007), International Competitiveness and Technological Change, Oxford
Press.
2. Hamel G. and Prahlad C.K (1994), Competing for the future. Harvard Business Press.
3. IMD, World Competitiveness Year Book, Latest issue.
4. World Economic Forum, Global Competitiveness Report, Latest report.

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

International Business Negotiation

Course Code: MBA 244 L-2, Credits – 3

Objective: The objective of this course is to introduce the students to the principles of business
negotiation, to the existing social, cultural differences in the International Environment and their
influence on the strategy and tactics in the business negotiation with foreign partners in different
reasons. The student will be able to understand the main rules and approaches to the process of
business negotiation.
Course Contents
Unit-I
Culture, its Definition and Characteristics: Culture's Consequences on Different Aspects of
Business; Personality of a Successful Negotiator. Process of Negotiation: Main Attributes and
Stages; Preparation for and Planning of Business Negotiation. The Organizational and Factual Side
of the Negotiation Process, and Specifics of the International Environment.
(10 Hours)
Unit II
Rules of Effective Persuasion: Problems of Concessions: Guidelines on Making Concessions, and
Ways to Break Deadlocks; Position of Strength and its Main Factors. Analysis of Strong and Weak
Spots and Commonly used Procedures and Tactics; Time Aspects of Business Negotiation, The
Problem of Terms and Dates, Their Use and Fulfillment. How to Negotiate by Telephone. Main
Advice and Techniques, Cross-Cultural Differences.
(12 Hours)
Unit-III
Negotiating Strategies: Competitive and Cooperative Strategies, Negotiation Tactics. Comparison
of Different Negotiation Styles. (10 Hours)

Unit-IV
Negotiating in North America and other parts of the World: Negotiating in Latin America;
Negotiating in Asia and the Pacific Rim.; Negotiating in the Near and Middle East; Negotiating in
Africa; Negotiating in Europe. (10 Hours)

Text Books
1. Richard Hodgetts, Fred Luthans, Jonathan Doh (2008), International Management: Culture,
Strategy And Behaviour, 9/e, Pearson Education.
2. Pervez N. Ghauri and Jean Claude Usunier, (2008) International Business Negotiations, Elsevier
ltd.
Reference Books
1.Roger Fisher, William Ury, and Bruce Patton (1991), Getting to Yes: Negotiating Agreement
without giving, Penguin Pvt. Ltd.
2.Roger Fisher and Danny Ertel, (1995) Getting Ready to Negotiate: The Getting to Yes
Workbook, Penguin Pvt. Ltd.
3. Robert T. Moran and William G. Stripp, (2004), Successful International Business Negotiations
4. Leigh L. (2003), Negotiation Theory and Research. Thompson Press Ltd.
w.e.f. academic session 2022-23 103
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Managing Diversity
Course Code: MBA 246 L-2, Credits-3

Objective: The objective of the course is to develop an insight into diversity dynamics as it
manifests in organizations and to develop a holistic understanding of the nature and challenges of
workforce diversity within an organisation.
Unit 1:
Introduction to Diversity: Meaning, Need for Diversity, Diversity legislation in Global
perspective: Equality and Fairness in Employment, , Defining Diversity in global context, Global
Demographic Trends: Impact on workforce diversity, personal dimension, group dimension and
institutional dimension, Business Advantages of Diversity in the Workplace, Consequences of
Ignoring Diversity. (12 Hours)
Unit 2:
Cultural Perspectives of Workplace Diversity: Defining diversity in global context, Theoretical
perspective on Diversity and Exclusion in the Workplace Culture and communication in the global
workplace, Intercultural and issues of power, Interpersonal Relationships in a Global Work Context.
(10 Hours)
Unit 3:
Managing a Diverse Workplace: Inclusive workplace, An overview of the Inclusive workplace
model, Globally Inclusive workplace, Management process, Developing organisational competency
to manage diversity, Resources needed for diversity management, Guiding principles, Social policies
and Action programs, Diversity Legislation in Global perspective.
(10 Hours)
Unit 4:
Negotiating Across Cultures : Culture and Conflict Resolution, Intercultural Dissonance: A
Theoretical Framework; Negotiating Behavior in various cultures, Negotiating in North-America-,
Negotiating in Japan - Negotiating in Russia, Negotiating in Germany - Negotiating in France.
(10 Hours)
Text books
1. Michalle E. Mor Barak (2010), Managing Diversity: Toward a Globally Inclusive
Workplace Paperback, Sage Publications
2. Harvey, (2015), Understanding and Managing Diversity: reading, Cases and exercises, Pearson
Education

Reference Books
1. Gill Kirton, Anne Marie Greene, (2010), The Dynamics of Managing Diversity: A critical
approach, 3/e, Butterworth Heinemann ,Elsevier Ltd.
2. Taylor Cox (1994), Cultural Diversity in Organisations: Theory, Research and Practice, 1/e,
Berrett-Koehler publications
3. Mustafa Ozbiligin, Ahu Tatli (2008), Global Diversity Management: An Evidence Based
Approach, Palgrave Macmillan, NewYork
4. R. Roosevelt Thomas Jr. , World Class Diversity Management: A Strategic Approach, 1/e,
Berrett-Koehler publications

w.e.f. academic session 2022-23 104

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Consultancy Practice Fundamental- II

Course Code: MBA 248 L -2, Credits – 3

Objective: The objective of this course is to familiarize the students with various aspects of
consultancy and to enable them to understand and apply consulting skills in improving management
of organizations.

Course Contents:
Unit I
Consulting in Areas of Management: Consulting in General and Strategic Management,
Consulting in Financial Management, Consulting in Operations Management, Consulting on
Productivity and Performance Improvement, Consulting in Organisational Transformation,
Consulting for Govt/PSUs (10 Hours)

Unit II
Managing Consulting Firm: Fundamentals of Management in Consulting Profession, Consulting
Firm’s Strategy, Marketing of Consulting Services, Cost and Fees, Assignment Management,
Quality Management in Consulting, Operational and Financial Control, Knowledge Management in
Consulting Firms, Structuring a Consulting Firm, IPR Issues in Consulting (12 Hours)

Unit III
Selection of Consultants: International Practices; Indian Guidelines-Ministry of Finance; Methods
of Selection-Quality cum Cost Based Selection, Quality Based Selection, Least Cost, Other Methods
(10 Hours)
Unit IV
Challenges and Prospects in Consulting: Careers and Compensation in Consulting; Global
Consulting Best Practices; Challenges and Opportunities in Consulting: SWOT Analysis of
Consulting Profession, Future Trends in Consulting (10 Hours)

Text Book:
1. Management Consulting: A Guide to the Profession , 4th Edition (Geneva, International Labour Office)
Edited by Milan Kubr
2. Sugata Biswas and Daryl Twitchell,Management Consulting: A Complete Guide to the Industry,2 nd
Edition, Wiley 2002

Reference Books/Websites:
1. Management Consultancy-A Handbook of Best Practice-Philip Sadler (London: Kogan Page,1998)
2. Alan Weiss,Getting Started in Consulting,2nd Edition, Wiley,2004
3. Handbook of Management Consultancy Services - Barcus & Wilkinson ,2nd Edition, Mc Graw Hill.
4. Alex Dembitz and James Essinger, Breakthrough Consulting ( Prentice Hall of India,2000)

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)
Advanced Project Management
Course code: MBA 250 L – 2, Credits – 3
Objective: The objective of this course is to provide advanced understanding of various aspects of
Project Management to the students to understand and apply these techniques to solve practical
problems and become an effective Project Manager.

Course Contents:
Unit I
Designing the Project Organisation for Execution: Project Organizational Structures, Project
Organizational Behaviours, Deterministic and Probabilistic Project Planning, Advance Project Risk
Management, Team Building and Leadership in Projects. (10 Hours)

Unit II
Program & Portfolio Management: Overview of Programme and Portfolio Management, Strategic
PMO, Define, Implement and Manage the ideal project Management Support Function for your
organisation, Strategic Management for Cross Functional Projects.
(10 Hours)

Unit III
Managing Global Projects: Complex, Capital intensive International Projects, Challenges in
Planning, Staffing and Structuring of International Projects.
(10 Hours)

Unit IV
Emerging Trends and best practices: Leveraging the Customer Relationship, Introduction to PMP
& PRINCE Framework of Project Management, Project Management Best Practices.

Consulting Tools and Models: Enterprise Resource Planning (ERP), CRM, Supply Chain
Management, Sectoral Analysis, Value Chain, Life Cycle Model, Economic Value, Balanced Score
Card, Corporate Cultures, and Transition Management.
(12 Hours)

Text Books:
1. Clifford F. Gray & Eric W. Larson, Project Management: The Managerial process, Third
Edition, McGraw Hill/Irwin Series Operation and Decision Sciences.
2. Wiest, J.D. and F.K. Levy, A Management Guide to PERT/CPM (2nd Edition), 1977.

Reference Books:
1. Randolph, W.A. and B.Z. Posner, Effective Project Planning and Management: getting the job
done, Prentice Hall of India, 1993.
2. Bhatnagar, S.K., Network Analysis and Design using Network Techniques, Prentice Hal Inc.,
N.Y., 1977
3. Srinath, L.S., PERT and CPM: Principles and Applications, East West Press, New Delhi 1989.
4. P.K. Joy, Total Project Management: The Indian Context, 1994, MacMillan.
w.e.f. academic session 2022-23 106
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)
Knowledge Management
Course Code: MBA 254 L -2, Credits – 3
Objective: The proposed course tend to provide the students understanding of concepts and role of
Knowledge Management in organizations & introduce key themes of organizational practices,
techniques, and technology to realize more value from knowledge assets.
Course Contents:
Unit I
Introduction : Overview of Knowledge Management: Data, Information and Knowledge; History of
Knowledge Management, Demystifying and Importance of Knowledge Management, Information
Management Vs Knowledge Management; Knowledge Management’s Value Proposition, Users Vs
Knowledge Workers, Role of Consultant in Knowledge Management (10 Hours)
Unit II
Strategic Dimensions of KM: Knowledge Management Strategies, Strategic Drivers, Impact of
Business Strategy on Knowledge Strategy, Porter’s Five forces Model, Resource Strategy Model,
Strategic Advantage, Knowledge Maps, Strategic Knowledge Resources, Balanced scorecard and
Knowledge Strategy (10 Hours)
Unit III
Knowledge Management System: Knowledge Management Processes; Knowledge Management
Systems: Types of Knowledge Systems, Knowledge Management Architecture, Knowledge
Management System Implementation, Knowledge Discovery in Database; Knowledge Management
Infrastructure; Knowledge Management System Life Cycle (KMSLC), SDLC Vs KMSLC;
Challenges and Barriers to Knowledge Management Systems, Drivers of Knowledge Management
System (10 Hours)
Unit IV
Tools & Techniques in KM: Knowledge Management Mechanisms & Technologies, Role of IT in
KM, Knowledge Portals and Knowledge Management Tools, Communities and Collaborations,
Intelligent Techniques in Building KMS, Data Mining in KM; Scope, Cost Efficiency and
Reliability of Technologies to Support Knowledge work; Measurement Systems for KM,
Knowledge Audit, Knowledge Divestiture, IP Protection, KM Certifications; Practices of
Knowledge Management in Modern Global Organizations (10 Hours)
Text Books:
1. Awad ME and Ghaziri, M.H. Knowledge Management, Pearson Education, Delhi, Indian Reprint
2003.
2. Natarajan G and Shekhar S, Knowledge Management, TMH, New Delhi, First Reprint 2000.
Reference Books:
1. The Knowledge Management Fieldbook:, Wendi R. Bukowitz and Ruth L. Williams
2. Harvard Business Review on Knowledge Management- Collection of Essays, Peter Druker,
Ikujiro Nonaka, HBS Press
3. Knowledge Horizons: The Present and Promise of Knowledge Management (Butterworth-
Hienemann)
4. Key Issues in the New Knowledge Management, Joseph M. Firestone, Ph. D. and Mark W.
McElroy,2003, KMCI (Knowledge Management Consortium International) and Butterworth
Hienemann
w.e.f. academic session 2022-23 107
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Enterprise Systems
Course Code: MBA 256 L-2, Credits: 3

Objectives: This course aims at providing overall knowledge regarding the concepts and structure
of Enterprise business systems and imparts necessary knowledge for ERP, CRM, SCM
implementation in a business enterprise.

Course Contents
Unit I
Enterprise Systems: An Overview, Business and Enterprise Systems, Types of Enterprise Systems;
Enterprise System Architecture, Enterprise System Development, Enterprise System Implementation
Strategies and Challenges, Enterprise System Integration.
(10 Hours)
Unit II
ERP: Features of ERP, ERP Components, MIS Integration, ERP drivers, ERP and E-Commerce,
ERP Culture, ERP and CRM, ERP and SCM, ERP Selection Issues, Pre and Post Implementation
Issues, ERP Vendors, Trends in ERP, Future Directions in ERP.
(10 Hours)
Unit III
SCM: An Introduction, Concepts, Issues in Supply Chain Management, Customer Focus and
Distribution Management, Logistics Framework – Concept, Objective and Scope, SCM
Technologies – EDI, Internet Enabled SCM, E-Marketplaces, Online Auctions, Collaborative
Planning, Forecasting and Replenishment (CPFR);
(12 Hours)
Unit IV
CRM: An Introduction, Concepts of Relationship Management, e-CRM as a Strategic Marketing
Tool, Elements of e-CRM, CRM Process, Models of e-CRM, CRM Planning and Implementation,
CRM Applications, Trends in CRM. (10 Hours)

Text Books
2. Luvai Motiwala (2008). Enterprise Systems for Management, Pearson Education.
2. David Olson and Subodh Kesharwani, (2007), Enterprise Information Systems: Contemporary
Trends and Issues," World Scientific.Pub.

Reference Books
1. Alexis Leon (2014), ERP Demystified, 3/e Paperback, McGraw Hill Education.
2. Peelan, Ed. (2009) Customer Relationship Management, 1/e, Pearson Education..
3. Sunil Chopra and Peter Meindl, D V Kalra, (2016) Supply Chain Management: Strategy,
Planning and Operartions, 6/e, Pearson Education.
4. Judith M Myerson, Enterprise Systems Integration: Best Practices Series, 2nd Edition, Auerbach
Publications

w.e.f. academic session 2022-23 108

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

International Financial Management

Course Code: MBA 258 L–2, Credits: 3

Objective: The fundamental aim of the course is to develop the skills that equip students to
understand and appreciate the international financial issues that companies face when they operate in
several separate countries. This course encompasses various issues related to international capital
markets, foreign exchange rate determination and global financial management.

Course Contents
Unit I
Global Financial Environment: Overview, International Monetary System: Exchange Rate
Regimes, IMF, Euro Currency Market, EURO Market, Capital Market, Balance of Payments:
Understandings, Analysis & Interpretation. (10 Hours)

Unit II
Foreign Exchange Market: Nature, Structure, Types of transactions, Exchange rate quotation &
Arbitrage, Spot & Forward, Foreign Exchange Market in India: Nature, Structure, Operations &
Limitations, Exchange Rate Determination: Structural Models of Exchange Rate Determination,
Exchange Rate Forecasting, The Exchange Rate of Rupee. (12 Hours)

Unit III
Foreign Exchange Risk Exposure: Types of Risk, The Risk Management Process: Hedging,
Swaps, Futures, Options, Types of Derivatives, Role of SEBI/RBI. (10 Hours)

Unit IV
Foreign Investment Decision: International Project Appraisal, Exchange Rate Risk & Cost of
Capital, International Joint Ventures, A review of NPV Approach. (10 Hours)

Text Books
1. Apte, P.G. (2014), International Financial Management, 7/e, McGraw Hill Education Private
Limited, Delhi
2. Siddaiah. T, (2015), International Financial Management: An Analytical Framework, 1/e, Pearson
Education.

Reference Books
1. Bhalla. V. K. (2010), International Financial Management, 10/e, S. Chand & Co., Delhi
2. Shapiro. (2012), Multinational Financial Management. WILEY, India
3. Vij. Madhu.(2014), International Financial Management; Excel Books, Delhi
4. Michael H. Moffett. Eiteman. D. K. (2013), Multinational Business Finance, 13/e, Pearson
Education.
w.e.f. academic session 2022-23 109
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Financial Derivatives
Course Code: MBA 260 L-2, Credits - 3
Objective: The course aims at providing detailed understanding of the characteristics and
applicability of financial derivatives along with the relevant regulatory framework.
Course Content
Unit I
Financial Derivatives: An Introduction to Financial Derivative Markets; Past and Present, Concept,
Purpose and Types of Financial Derivative Instruments; Forwards, Futures, Options, Swaps, and
Other Derivatives; Weather Derivatives, Energy Derivatives and Insurance Derivatives. Hedgers,
Arbitrageurs and Speculators. Difference between Exchange Traded and OTC Derivatives.
(12 Hours)
Unit II
Financial Forward and Futures Contracts: Financial Forward Contracts; Concept Characteristics,
and Type of Financial Forward Contracts; Equity Forward, Currency Forward, Bond and Interest
Rate Forward, Forward Rate Agreements. Financial Future Contracts: Concept, Characteristics, and
Type of Financial Future Contracts; Stock Future, Index Future, Currency Future, Interest Rate
Future and Commodity Future. Future Market-Trading and Mechanism; Future Pricing-Theories,
Cost of Carry Model, Valuation of Individual Contracts.
(10 Hours)
Unit III
Financial Option and Swap Contracts: Financial Options; Concept, Characteristics and Types of
Financial Options; Stock Options, Index Options, Currency Options, Commodity Options, Option
on Futures, Interest Rate Options. Option Pricing Models-the Black-Scholes Option Pricing Model,
Binomial Option Pricing Model, Trading with Option, Option Strategies; Straddle, Strangle,
Spreads. Option Greeks; Delta, Gamma, Theta, Vega, Rho. Exotic Option; Types of Exotic Options;
Bermuda Option, Forward Start Option, Barrier Option, Chooser Option, Compound Option, Basket
Option, Binary Option, Look Back Option, Asian Option. Swaps; Concept, characteristics and
Types of Swaps (12 Hours)
Unit IV
Regulatory Framework for Derivatives: Regulation of Financial Derivatives in India; Securities
and Contracts (Regulation) Act (2013), Guidelines of SEBI and RBI. (08 Hours)
Text Books
1. Hull, J. C., (2016), Options, Futures and other Derivatives, 9/e, Pearson Education.
2. Summa, J.F., Lubow, J. W.(2002), Options on Futures: New Trading Strategies,, John Wiley and
Sons Inc., Newyork
Reference Books
1 Chako, G., Sjoman, A., Motohashi, H., Dessain, V.(2006), Credit Derivatives: A Primer on
Credit Risk, Modeling and Instruments, Wharton School Publishing
2 Bernstein, J. (2000), How the Future Markets Work, Penguin USA, New York Institute of
Finance, Cornell University
3 Chance, D.M, and Brooks, R.(2009), Derivatives and Risk Management Basics, 3/e, Reprint,
Cengage Learning.
4 Gupta, S.L.(2009), Financial Derivatives: Theory, Concepts and Problems, 3rd Indian Reprint,
1/e, Prentice-Hall of India
w.e.f. academic session 2022-23 110
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

International Banking

Course Code: MBA 262 L-2, Credits –3

Objective:
To familarise students with the importance and techniques used for effective management of
foreign exchange and international banking

Course Contents:

Unit I
Global Trends and Developments in International Banking - International Financial Centres,
Cross Border Finance, Bank Debt in International Markets, Offshore Market. (12 Hours)

Unit II
Capital Market in International Financial Market, Offshore Banking Units, SEZ. (10 Hours)

Unit III
International Financial Institutions – IMF, IBRD, BIS, IFC, ADB, WTO -Forfeiting And
Factoring., Avalising and Bankers acceptance. (10 Hours)

Unit IV
NRI Accounts – Indian Rupee And Foreign Currency Accounts RFC Accounts, RFC (Domestic)
Accounts – EEFC Accounts, Documentary Letters of Credit – UCPDC 600 Correspondent Banking
– NOSTRO, VOSTRO, Mirror Accounts Etc , Foreign Investment in India. (10 Hours)

Text Books:
1. Foreign exchange, International Finance, Risk management Book By A.V.Rajwade, Academy of
Business Studies Edtn. New Revised 4th edition February 2008.
2. Fundamentals of International Banking by Rup Narayan Bose, Macmillan India Pvt Ltd. 2007.

Reference Books:
1. Compendium on Policies, Incentives and Investment opportunities for Overseas Indians- Govt. of
India
2. IIBF (Indian Institute of Banking and Finance) (2011) International Banking Macmillan
3. Indian Institute of Banking and Finance (2017), International Banking, Legal and Regulatory
Aspects Macmillan.
4. Rupnarayan Bose (2014) Fundamentals Of International Banking, 1/e, Laxmi Publications

w.e.f. academic session 2022-23 111

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Treasury Operations and Risk Management

Course Code: MBA 264 L-2, Credits –3

Objective: To learn concepts and functions related to treasury management, acquire knowledge and
understanding of financial risk management.

Course Contents:

Unit I
Financial Markets- Money Market – Need for the Market – Instruments of Money Markets,
Types of Interest Rate Quotations, Treasury Management, Objectives of Treasury, structure &
Organization , Functions and Responsibility of Treasurer, Cost Centre, Profit centre, Integrated
Treasury, Planning and Control, Liquidity Management CRR/CCIL/RTGS. (12 Hours)

Unit II
Treasury and International Banking, Regulations, Supervision and Compliance of Treasury
operations , Role of RBI, Bond Dynamics, Fixed Income Securities, other Capital Market
Instruments. Accounting Valuation and Elimination of Exposures, Role of Information Technology
in Treasury Management. (10 Hours)

Unit III
Forex Market Derivative Markets – Futures, Options, Swaps Foreign Exchange Markets Role of
Banks in the Market – Spot And Forward Mechanism, Swap, Outright Deals And Dealer Operations
– Premium And Discount, New Instruments, forex valuation. (10 Hours)

Unit IV
Risk Management, Risk Definition – Risk Measurement and Control, Asset Liability Management,
Risk Hedging – Derivatives –Basel II – Challenges and Implementation Role of Mid Office/Risk
Management Department. (12 Hours)

Text Books:
1. Book Published By Institute of Banking And Finance –Theory & Practice of Treasury and Risk
Management in Banks- By Taxman Publications Pvt Ltd.
2. Foreign Exchange Handbook -- H P Bhardwaj

Reference Books:
1. Foreign Exchange, Intl Finance & Risk Management by A.V.Rajwade
2. Dimitris N. Chorafas Treasury Operations and the Foreign Exchange Challenge: A Guide to Risk
Management Strategies for the New World Markets (Wiley Finance) John Wiley & Sons
3. Hong Kong Institute of Bankers (HKIB) (2014) Treasury Markets and Operations Paperback
John Wiley & Sons

w.e.f. academic session 2022-23 112

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Mergers, Acquisitions and Corporate Restructuring

Course Code: MBA 266 L-2, Credits –3

Objective: Liberalized economy has generated many opportunities of combining businesses to
create wealth. The fundamental aim of the course is to prepare students to take advantage of the
current scenario and understand how mergers, acquisition and corporate restructuring are
implemented.
Course Contents:
Unit I:
Introduction to Mergers, Types of Mergers, Merger Strategy-Growth, Synergy, Operating
Synergy, Financial Synergy, Diversification, Other Economic Motives, Hubris Hypothesis of
Takeovers, Other Motives, Tax Motives Financial Evaluation, Joint Venture and Strategic Alliances.
(10 Hours)

Unit II:
Legal Aspects of Mergers/ Amalgamation and Acquisition; Provisions of Companies Act,
Regulation by SEBI, Takeover Code: Scheme of Amalgamation, Approval from Court. Valuation of
a Business. (10 Hours)

Unit III:
Methods of Valuation – Cashflow Basis, Earning Potential Basis, Growth Rate, Market Price etc.
Computation of Impact on EPS and Market Price, Determination of Exchange Ratio, Impact of
Variation in Growth of the Firms, MBO, LBO, Boot Strapping; Criteria for Negotiating Friendly
Takeover, Financing of Merger. (10 Hours)

Unit IV:
Defence Against Hostile Takeover, Poisson Pill, Bear Hug, Greenmail, Pacman. Post Merger H.R.
and Cultural Issues. Recent cases of Mergers and Acquisitions. (12 Hours)

Text Books:
1. Gaughan, Patrick A.(2015), Mergers Acquisitions and Corporate Restructurings, 5/e, Wiley India.
2. J. Fred Weston, Mitchell, Mulherin and Salwan (2011), Takeovers, Restructuring and Corporate
Governance, 4/e, Pearson Education.

Reference Books:
1. Depamphilis Donald (2015), Mergers Acquisitions and Other Restructuring Activities, 8/e,
Academic Press Advanced Finance Series, Elsevier Incorporation.
2. Sundarsanam (2015), Creating Value from Mergers and Acquisitions, 2/e, Pearson Education.
3. Ramanujan. S.(2015), Mergers: The New Dimensions for Corporate Restructuring, Mc GrawHill
Education.
4. Prasad G. Godbole, (2013), Mergers, Acquisitions and Corporate Restructuring, 2/e, Vikas
Publishing House.

w.e.f. academic session 2022-23 113

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Life Insurance Schemes

Course Code: MBA 268 L-2, Credits –3

Objective: To provide knowledge on various aspects of superannuation, group and social welfare
schemes

Course Contents:

Unit I
Life Insurance Group-Schemes; Concepts and practices including rules and regulations
(12 hours)
Unit II
Rural and social schemes. (10 hours)

Unit III
Concepts of various group and retirement schemes such as pension, Gratuity, annuity, GSLIP
retirement and other schemes including micro insurance schemes, rules, regulations, provisions,
benefits, rating techniques and methods of funding. (10 hours)

Unit IV
Taxation provisions and other aspects related thereto. (10 hours)

Text Books:
1. Group and Retirement Benefits Schemes (IC-83) by Insurance Institute of India.
2. Pension Schemes and Retirement Benefits- Hosking.

Reference Books:
1. M N Mishra (2016), Insurance, 22/e, S. Chand Co. Ltd
2. Pension Planning (8th Edition), Allen, Melone, Rosenbloom and Van Derher (1997)
(Irwin McGraw – Hill)
3. Group Life Insurance by Dr. D.W. Gregg.
4. Fundamental of Private pension-7th Edition, McGill. B., Haley and Schieber (1996),
(University of Pennsylvania Press, Phila, Pa.)

w.e.f. academic session 2022-23 114

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Rural and Miscellaneous Insurance

Course Code: MBA 270 L-2, Credits –3

Objective: To familiarize students with rules, regulations, practices, scope and claims
management per training to these classes of insurance with particular reference to package policies.

Course Contents:
Unit I
Miscellaneous Insurances: Background, Scope, Common features, Exclusions, Add-ons,
Conditions, Underwriting considerations and Rating aspects of: Personal accident, Health, All Risk
, Baggage TV/Video, Gun, Pedal Cycle, Cell phone, Commercial Fidelity Guarantee, Burglary,
Plate Glass, Lift , Money , Neon Sign insurances. (12 Hours)

Unit II
Package Products such as House Holders/Sweet Home, Sampoorn Suraksha, Shopkeepers, Office
Umbrella, LPG Trader’s Combined, Jeweller’s Block , Hoteliers , Banker’s Blanket, Doctors,
Stock Brokers , Golfers and Other package and Special Products & Related aspects: Kidnap &
Ransom Ins. Special Contingency Policies & Related Aspects. Other miscellaneous products & their
Analysis. Claim procedure and Loss minimization aspects. Acceptance Limits. (12 Hours)

Unit III
Rural Insurances: Background of Rural Insurances, Regulatory Requirements & Funding Schemes,
Types of Policies (Classification), Scope, Exclusions, Conditions, Rating and underwriting aspects
of various rural products such as Agriculture Pumpset , Animal Driven Cart , Camel . Insurance for
Village Artisans. Cycle Riskshaw . Domestic Pumpset. Elephant. Failed Well. Fish & Aqua Culture,
Freshwater fishes. Gramin & Janta Personal Accident (Individual or Group). Honey Bee,
Horse/Pony/Mule/Donkey. Livestock., Pig , Poultry/Duck, Prawn & Blackish Water. Rabbit, Sheep
and Goat, Silkworm, Tiny Sector Industries. Kisan Package and Agriculture & Weather Insurances.
(12 Hours)
Unit IV
Claim Settlements Procedure for Rural Agriculture & Weather Insurance Covers including micro
insurances. (06 Hours)

Text Books:
1. General Insurance (IC-34) by Insurance Institute of India.
2. Agriculture Insurance (IC-71) by Insurance Institute of India

Reference Books:
1. Personal Accident, Sickness & Miscellaneous Insurances (IC-73) by Insurance Institute of India
2. Miscellaneous Insurance (IC-78) by Insurance Institute of India

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Insurance Claims Management (Life and Non-Life)

Course Code: MBA 272 L-2, Credits –3

Objective: To familiarize students with rules, regulations, practices, scope and claims management
pertaining to Life and Non-life insurances.

Course Contents:
Unit I
Importance, concept and classification of claims, claims management procedure and system for
different types of Life Insurance claims. (12 hours)

Unit II
Importance, concept and classification of claims, claims management procedure and system for
different types of General Insurance claims, Role of Intermediaries and surveyors, importance of
investigations and role of Investigators. (12 hours)

Unit III
Regulatory and Legal aspects of Claims Management, relevance of different claim-documents,
disputed and complicated claims and grievance redressal mechanism including reference to
arbitration in Life Insurance claims. (08 hours)

Unit IV
Regulatory and Legal aspects of Claims Management, relevance of different claim-documents,
disputed and complicated claims and grievance redressal mechanism including reference to
arbitration in general insurance claims. (10 hours)

Text Books:
1 Life and Health Insurance, Black, Jr. Kenneth and Horold Skipper, (13th Edition), Pearson (Indian
Economy Edition).
2 Rejda, George, (13th Edition), Principles of Risk Management and Insurance, Economy Indian
Edition).

Reference Books:
1 Insurance Institute of Indian Course wares
2 Risk Management and Insurance, Trieschman, Gustavson and Hoyt, Western College, Cincinnati,
Ohio.
3 Life Insurance, S. Heubner (LBRARO)
4 Insurance Laws (Universal Law Pub. Delhi).

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Theory and Practice of Motor Insurance (OD and TP)

Course Code: MBA 274 L-2 Credits –3

Objective: To familiarize students with rules, regulations, practices, scope and claims management
pertaining to Motor insurance including loss minimization aspects.

Course Contents:

Unit I
History; Importance of automobile insurance in India, Legal provisions: Motor Vehicles Act and
Motor Vehicles Rules, Applicability; Definitions, Licensing of Drivers of Motor Vehicles;
Registration of motor vehicles and Transfer, Control of transport vehicles. (12 Hours)

Unit II
Types of Insurances for different types of Motor vehicles against OD and third party risks
(10 Hours)
Unit III
Anatomy of a Motor Car, Endorsements and their importance, Motor Own Damage Claims,
Procedures and Claim Management, Loss control Measures, (10 Hours)

Unit IV
Motor Third Party Claims, Procedures including relevant provisions MV Rules ,Lok Adalats and
Conciliations, Jald Rahat Yojna, Loss Control. (10 Hours)

Text Books:
1. Motor Insurance IC-72 by Insurance Institution of India
2. Motor Vehicle Act

Reference Books:
1. Claims Procedural Manuals of Insurance Companies
2. Technical procedural manuals of Insurance Companies

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Theory and Practice of Engineering, Liability and Aviation Insurances

Course Code: MBA 276 L-2, Credits –3

Objective: To make students conversant with the background of these insurances including general
aspects, rules & regulations and tariff applications and also scope of various policies issued
therefore. This will include claim practices.

Course Contents:

Unit I
Introduction to Engineering, Aviation & Liability Insurances & General Aspects.
(10 hours)
Unit II
Type of Policies, scope, exclusions, Conditions, add-ons Underwriting & Rating Aspects.
(12 Hours)

Unit III
Various Clauses & Endorsements: Inspection/ Survey and its importance, Loss Prevention
Aspects
(10 hours)
Unit IV
Engineering Claims: Procedures & Practices. Loss Survey & Assessment Aspects. Reinsurance
Aspects. (10 Hours)

Text Books:
1.Ruwantissa Abeyratne (2015) Aviation and International Cooperation Springer Nature

Reference Books:
1.Engineering & Liability Insurances by Insurance Institute of India
2 Aviation Insurance by Insurance Institute of India

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)
Quality and Management Systems
Course Code: MBA 278 L-2, Credits - 3
Objective: The intent of the course is to give an application insight into the concepts of TQM and
their application in the areas of Quality, Environment, and Occupational health and safety
management systems in the Real Estate sector.
Course contents:
Unit I
Quality concepts: Quality concepts and stakeholder concerns for building and construction;
Evolution of modern concept of Quality management process approach; Quality assurance &
control; Quality management system and ISO 9000 : 2000 requirements; Quality system standards
for construction elements; Inspections & tests; Quality management tools; Environmental
Management System Standards and their application in construction; EMS - QMS relationships;
Concept and philosophy of TQM; Quality circle, Quality cost; Practical aspects of quality control of
building projects. Good practices and managerial responsibilities. (12 Hours)
Unit II
Introduction to concept of quality in building design, construction, project management; standard
definition of quality; Deming’s principles; Concepts by Juran, Ishikawa, Crosby, Taguchi etc.;
Special features of construction vs. manufacturing sector; Organisation for quality management;
Quality of building facilities and stakeholders concerns, quality responsibilities and commitment of
Architect, consultant, project managers and contractors. (10 Hours)
Unit III
Tools and Techniques: Seven tools of Quality control, Eight Quality Management principles,
SWOT analysis, Ishikawa Diagram, Pareto Analysis, Statistical Quality Control, Brainstorming,
Delphi Technique; PDCA cycle, Quality circle, Bench marking, Quality Cost and Quality function
deployment (QFD), Just in Time technique Quality control of construction materials, Good
construction practices, Legal requirements: inspection and reporting, Training and skilled workforce.
(10 Hours)
Unit IV
Management systems for TQM: Quality systems concepts for building design, construction and
management activities; Quality systems standards of BS 5750/ QS 9000 series and their evolution
Quality Management System – ISO:9001:2007, Environment Management System –
ISO:14001:2004, Occupational Health and Safety Management System - IS:18001:2007. Aspect –
Impact analysis, Hazard identification, Risk evaluation, and Risk Control in construction work.
(10 Hours)
Text Books:
1. Prof. D. D. Sharma, Total Quality Management, Principles, Practice and Cases, First Edition,
2000, Sultan Chand & Sons, New Delhi
2. Greg Bounds, Beyond Total Quality Management: Toward the Emerging Paradigm,
International Edition, 1994, McGraw Hill Publication.
Reference Books:
1. Besterfield, Total Quality Management, 2nd Edition, Addison Wesley Longman (India Reprint),
2000.
2. Nigam Shailendra, TQM An Integrated Approach, 2005, Excel Books New Delhi
w.e.f. academic session 2022-23 119
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Real Estate Valuation

Course Code: MBA 280 L-2, Credits: 3

Objective: The aim of this course is to equip the students with various valuation methods used for
land and buildings including mortgage, taxation, etc.

Course Contents:
Unit I
The Valuer- his functions and responsibilities; the principle factors affecting the supply and demand
for land and building; Principle types of landed property; the interest therein and the outgoings
thereon. (12 Hours)

Unit II
Valuation Methods; Depreciation & Obsolescence Principles governing the rates of interest for
different types of property; Calculation of Rental Values - Net Income, Virtual Rent; Valuation for
Sale and Purchase of Freehold & Leasehold properties; Rental method of valuation.
(10 Hours)
Unit III
Valuation on land & building basis, valuation for mortgage, Reverse Mortgage; valuation for
acquisition, valuation for taxation of properties. (10 Hours)

Unit IV
Contemporary Trends of valuation of property, Compensation & betterment levy, dilapidation &
depreciation; Easement rights and natural rights. The Arbitration & Concilliation Act 1996.
(10 Hours)

References
1. Kahr J. and Thomsett, M.C. (2005), R.E. Mkt valuation and analysis, Wiley Publishers
2. Gelbtuch, H.C. Mackmin, D. and Milgrim, M.R., Real Estate Valuation in Global Markets,
Amazon Books.
3. Kahr J. and Thomsett, M.C. (2005), R.E. Mkt valuation and analysis, Wiley Publishers
4. Gelbtuch, H.C. Mackmin, D. and Milgrim, M.R., Real Estate Valuation in Global Markets
Amazon Books.
5. Valuation Practice of Immovable Properties by C.H Gopinatha Rao
6. Professional valuation Practice by Dr. Ashok Nain
7. Practical Valuation (Volume I to VIII
8. Guidelines for Banks by B.Kanaga Sabapathy
9. C.P.W.D ‘s Schedule of Rates (Latest Edition)
10. C.P.W.D’s Plinth Area rates for 1.1.1992 & 1.10.2007
11. Delhi Master Plan 2021
12. Property Tax Guide on Unit Area System of MCD
13. Bare Acts of Income Tax, Land Acquisition, Wealth Tax, Capital Gains etc

w.e.f. academic session 2022-23 120

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Sustainable Real Estate Development

Course Code: MBA 282 L-2, Credits - 3

Unit I
Sustainability In Real Estate Development; Applicability of Environmental Impact Assessment
In Real Estate Development And Management; Methodologies. (08 Hours)

Unit II
Environmental Assessment Of Sites For Real Estate Development, EIA Of Large-Scale
Development I.E. Residential Complexes, Townships, Malls, Roads Etc.; Appropriate Technologies
In Real Estate. (10 Hours)

Unit III
Environmental Standards & Certification In Real Estate Development – ASHRAE (Standard
Of The American Society Of Heating, Refrigerating & Air-Conditioning Engineers), Leadership In
Energy And Environmental Design (LEED) Green Building Rating System, Integrated Management
Systems (IMS) Comprising Of ISO 9001, ISO 14001 Certification In Environmental Management
System , OHSAS 18001 Certification In Occupational Health And Safety Management System
(OHSAS). (12 Hours)

Unit IV
Environmental Laws Applicable To Real Estate Development ; Environmental Audit In Real
Estate ; Carbon Trading In Real Estate Development; Energy ; Issues In Real Estate Development;
Green Buildings. (10 Hours)

Text Books:
1. Goeters, J.E, “Environmental Issues in Real Estate” Amazon Books
2. Witkin . J.B. “Environmental Aspects of Real Estate Transactions” Amazon Books

Reference Books:
1. Moss, Keith, J., 2006, Energy Management in Buildings, 2nd Edition, Tagore and Franics.
2. Smith, Peter, F., 2007, Sustainability at the Cutting Edge- Energy Technologies for Low Energy
Buildings, Elsiver.

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Legal Framework for Real Estate

Course Code: MBA 284 L-2, Credits 3

Objective: To impart the knowledge of legal provisions of various acts concerning construction
industry and resolution of disputes.

Course Content:
Unit I
Stages in construction Projects: Pre Construction- Understanding of the Client’s needs,
Conceptualization of scheme, Site data collection, Survey, Geotechnical investigation, Preparation
of drawings and Estimates and their Approval, Approval of Plans by Local Body, Type of Contracts
and their selection, Selection of Contractors, Tender document, Process of calling tenders and
Award of work (12 Hours)

Unit II
Execution of work: Contract Management, Interpretation of Clauses of Contract i/c FIDIC terms
and conditions, Deviations from Contract Items, Completion of Project, Arbitration Clause.
(10 Hours)
Unit III
Disputes and their resolution: Common type of Disputes and how to minimize them, Methods of
Resolving Disputes, DRB; Study and interpretation of important and relevant Sections of: Indian
Contract Act, 1872, Arbitration & Conciliation Act, 1996, Limitation Act, 1963, Interest Act, 1978;
Processing of an arbitration case, Challenging of Award, Study of real life Arbitration Cases and
Case Laws. (10 Hours)

Unit IV
Post Construction: Maintenance and its objective, Service Centres, Day to day & Annual Repairs,
Special Repairs, Additions / Alterations, Preventive Maintenance, Monitoring of Maintenance;
Acts: Workmen Compensation Act, Industrial Dispute Act, Minimum Wages Act, Contract
Labour(Regulation and Abolition) Act. (10 Hours)

Reference Books:
1. Delhi Master Plan 2021
2. Property Tax Guide on Unit Area System of MCD
3. Indian Contract Act
4. Rent control Acts
5. Apartment Act

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Real Estate Transaction Services

Course Code: MBA 286 L-2, Credits - 3

Objective:
Transaction services form a significant component of real estate business. Students ought to be
familiar with the role and responsibilities associated with transactions. The objective of the course is
to expose processes involved in the transaction services and create competencies to deal with the
various relevant matters. Since procedures and implications have strong bearing on the legal and
contractual aspects, it is necessary to impart background knowledge on the subject.

Course Contents:
Unit I
Understanding of buyer, user, seller, lender stakes in solicited real estate; Study of real estate
capital market and stakeholder solution development; Diligence process of real estates; Ownerships
and stakeholder liabilities seeking transaction services; (12 Hours)

Unit II
Property transfers; Revenue and landowning agency related legal issues; Leasing, renting of
properties; Refinancing property; Sublease or terminating a sublease of property; (10 Hours)

Unit III
Structured sales for core Real Estate Advisory Services clients; Oversight during construction
management; Acquisition Brokerage, Deal sourcing, (10 Hours)

Unit IV
Closing execution; Asset Management, Property manager oversight. (10 Hours)

References:
1. Indian Contract Act;
2. Rent control Acts;
3. Apartment Act

w.e.f. academic session 2022-23 123

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Operations Management- Clinical Services

Course Code: MBA 288 L-2, Credit : 3

Objective: To provide knowledge & practical skills for management of hospital operations of
Clinical department and functions.

Course Contents
Unit I
Departmental Functioning, Staffing and Management: Infrastructure requirements, layout, policies,
procedures and flow; Departmental quality requirements. OPD & IPD Operations: Policies,
procedures, staffing, layout, flow; Standardized documentation and quality standards.
(12 Hours)
Unit II
General Measures for Hospital Infection Control: Hospital infection control manual, hospital
infection control committee, infection control nurses; Department specific infection control
standards; Antibiotic policy, antibiotic stewardship program and implementation; Monitoring,
tracking, analyzing infections and its interpretation. (10 Hours)

Unit III
Medical Lab Services: Policies, procedures, infrastructure, staffing and quality standards;
Accreditation requirements; Blood Bank: Policies, procedures, staffing ad quality standards;
statutory requirements; Radiology: Statutory requirements; Policies, procedures, staffing and quality
standards. (10 Hours)

Unit IV
Operation Theatre: Infection control; Policies, procedures, layout, flow. staffing and quality
assurance; ICU, NICU, PICU, HDU and CCU: Infection control; Policies, procedures, layout, flow,
staffing and quality assurance. Rehabilitation: Infrastructure, policies, procedures, layout, flow,
staffing and safety requirements; Monitoring standards (10 Hours)
Text Books:
1. McGibony, J.R. Principles of Hospital administration. Putnam.
2. Mahadevan, B. Operations management: theory and practice. Pearson.

Reference Books:
1. Singh, S. et al. Hospital Infection Control Guidelines: Principles and Practice. Jaypee Brothers
Medical Publishers
2. Joshi, S.K. Safety Management in Hospitals. Jaypee
3. Joshi, D.C. & Joshi, M. Hospital Administration. Jaypee Brothers Medical Publishers
4. Gupta S. Modern Trends in Planning and Designing of Hospitals: Principles and Practice. Jaypee
Brothers Medical Publishers

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Statutory and Regulatory Requirements in Healthcare

Course Code: MBA 290 L-2, Credit : 3

Objective- To train candidate in healthcare/hospital regulations and laws.

Course Contents
Unit I
Regulatory Renewable Licenses- AERB, Biomedical Waste (Management and Handling) Rules, Fire
safety, Explosives Act, Gas Cylinder Rules, Air & Water Pollution Act; Project related
Compliances- Building Plan & Completion approval (10 Hours)
Unit II
Laws pertaining to Hospitals: Transplantation of Human Organs Act, Narcotic and Psychotropic
Substance Act, Drug and Cosmetic Act, (MTP) Act; Pharmacy Act, Medical Termination of
Pregnancy, PC/PNDT Act, Mental Health Act ; Indian Medical Council Act, Epidemics Act,
Disaster Management Act (12 Hours)

Unit III
Laws for Human Resources- Minimum Wages Act, ESI Act and Rules, Workmen compensation
Act, Contract Labor, Sexual Harassment of Women at Workplace (Prevention, Prohibition &
Redressal Act)2013; Telemedicine Guidelines; Consumer Protection Act (10 Hours)
Unit IV
Medical Ethics- Medical ethics & auditory procedures; Informed Consent; Negligence; Legal Aspect
of Medical Records and Certificates; Preventive steps to avoid litigation (10 Hours)

Text Books:
1. Tiwari, S. Textbook on Medicolegal Issues. Jaypee Brothers Medical Publishers
2. Bag, R.K. Law of medical negligence and compensation. Eastern Law House

Reference Books:
1. Singh, J. Medical negligence and Compensation. Bharat Law Publications.
2. Kaushal, A.K. Medical negligence and legal remedies. Universal Law Publishing.
3. Francis, C.M. Medical Ethics. Jaypee Brothers Medical Publishers
4. Singh, V.P. Legal Issues in Medical Practice - Medicolegal Guidelines for Safe Practice. Jaypee
Brothers Medical Publishers

w.e.f. academic session 2022-23 125

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Marketing and Brand Building of Healthcare Services

Course Code: MBA 292 L-2, Credit : 3

Objective- To train candidates in hospital and health care market research, marketing and brand
building.
Course Contents
Unit I
Importance of Marketing in Healthcare Services; Concept & Strategies of marketing; Market
opportunities - 7 P’s of marketing ; Emerging 4 C’s of marketing, Segmentation . targeting and
positioning for healthcare products. (8 Hours)

Unit II
Consumer behavior, its importance and handling the grievance of patients; Hospital advertising and
promotion strategies; Customer relationship management. Branding Strategies. (10 Hours)

Unit III
Payor mix and TPA management; TPA – Functions of TPA; Digital Marketing for TPAs;
Advertising and branding of hospitals -Importance of brand positioning in Healthcare Marketing
(12 Hours)
Unit IV
Public relation management in hospital; Medical Tourism; Art of building virtual OPDs and
management; Methodology of campaigns and in-plant setups. (12 Hours)

Text Books:
1. Kotler, P. Principles of Marketing. Pearson.
2. Saxena, R. Marketing Management. Tata Mc Graw Hill.

Reference Books:
1. Kolter P., Kellar K.L., Koshy, A. & Jha, M. Marketing Management – A south Asian Perspective.
Pearson.
2. Baines, P. et al. Marketing. Oxford Higher Education
3. Grewal, D. & Levy, M. Marketing. McGraw Hill Education.
4. Lamb, H et al. Principles of Marketing. Cengage.

w.e.f. academic session 2022-23 126

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Quality and Accreditation in Healthcare

Course Code: MBA 294 L-2, Credit : 3

Objective- To provide knowledge in subject of healthcare quality and Hospital Accreditation

programs.

Course Contents

Unit I
Principals of Total Quality Management; Quality System Management Standards; Quality Policy,
Vision, Mission and Objectives of an HCO; Evolution of Healthcare Quality and Accreditation.
(10 Hours)

Unit II
Quality in Healthcare & Patient Safety; Regulation & Accreditation in healthcare; Elements of
NABH standard for Hospitals; Elements of NABL standard for Medical Laboratories (10 Hours)

Unit III
Quality Improvement tools; Lean Management and Six Sigma; Cost of Quality; 5S and KAIZEN
(10 Hours)

Unit IV
Patient Centric Care; Patient Rights and Education; Organizing Patient Satisfaction Surveys; Value-
Based Care. (12 Hours)

Text Books:
1. Al-Assaf, A.F. & Schmele, J.A. The Textbook of Total Quality in Healthcare. CRC Press
2. Gyani, G.J. & Thomas, A. Handbook of healthcare quality and patient safety. Jaypee Brothers
Medical Publishers

Reference Books:
1. Myers, S.A. Patient Safety and Hospital Accreditation – A model for ensuring success, Springer
Publishing Company
2. NABH Hospital Standards. Latest Edition.
3. JCI Standards for Hospitals. Latest Edition.

w.e.f. academic session 2022-23 127

 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (ON WEEKEND BASIS)

Health Care Ethics, Governance and Society

Course Code: MBA 296 L-2, Credit : 3

Objective: The aim of the course is to help participants gain understanding of how healthcare needs
and delivery systems depend on the socio- cultural context of recipients of the society.

Course Contents:

Unit I: Global Burden of Diseases, Role of culture in shaping health values. Culture based health
interventions for prevention and eradication of disease. (10 Hours)

Unit II: Importance of education for creating healthy societies. Impact of globalization,
urbanization, aging, changing gender roles and life style changes on the health of society. Alternate
and indigenous approaches to health care. Important government schemes in healthcare. Health
issues in marginalized sections of society, disaster and war-ravaged populations and women.
(11 Hours)
Unit III: Ethical practices in medicine and health care delivery, Ethical issues in like surrogacy,
privatization of health care, ethical issues in clinical trials, euthanasia etc., People Centred Approach
to Health Care, WHO (10 Hours)

Unit IV: Governance and regulation in health care sector: Code of medical Ethics Regulations
(MCI) in India and ICMR Guidelines. Regulation of pricing, marketing and advertising of health
care drugs and services. Biomedical ethics, Bio Pharmaceutical ethics and Accountability, Equity
and quality of health care services. (11 Hours)

Text Books:
1. Sunder, D.K., Garg, S. & Garg, I. Public Health in India: Technology, governance and service
delivery. Routledge.
2. Pozgar, G.D. Legal and Ethical Issues for Health Professionals. Jones and Bartlett Learning.

Reference Books:

1. Sobo, E.J. & Lee, K. Culture and Meaning in Health Services Research: A Practical Field Guide.
Left Coast Press.
2. Hollins, S. Religions, Culture and Health Care: A Practical Handbook for Use of Healthcare
Environments. Radcliffe
3. Thomas Ockler, P. T. Case for Alternative Healthcare: Understanding, Surviving and Thriving in
The Midst of Our Collapsing Health Care System, Author House.
4. Freudenberg, N., Klitzman, S. & Saegert, S. Urban Health and Society: Interdisciplinary
Approaches to Research and Practice. Jossey-Bass
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