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AM W10

The document is a quiz focused on the key steps and considerations in planning an advertising campaign, including Situation Analysis, Marketing Objectives, and Evaluation. It covers various aspects such as brand characteristics, media planning, and the importance of agency-client relations. The questions aim to assess understanding of the advertising campaign process and its components.

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2 views

AM W10

The document is a quiz focused on the key steps and considerations in planning an advertising campaign, including Situation Analysis, Marketing Objectives, and Evaluation. It covers various aspects such as brand characteristics, media planning, and the importance of agency-client relations. The questions aim to assess understanding of the advertising campaign process and its components.

Uploaded by

thuphuongg200406
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Quiz: Advertising Campaigns

1. What is the first step in planning an advertising campaign?


 a) Marketing Strategy
 b) Situation Analysis (bài cúi kì: PESTLE, 5 Forces, SWOT, tùy vào ngành mà
chọn, đảm bảo yếu tố nào đưa vào bài cũng phải phục vụ cho việc gì, ý nào)
 c) Evaluation of Advertising Campaign
 d) Marketing Objectives
2. What are the characteristics of a brand that should be considered during
Situation Analysis? (Internal analysis) – SWOT, phải contribute
 a) Financial goals
 b) Physical, functional, and psychological attributes
 c) Target audience
 d) Media channels
3. Which of the following is NOT a question asked during the Situation Analysis?
 a) Where are we in the mind of the consumer?
 b) Why are we there?
 c) How do we get there?
 d) What is the target profit margin?
4. What is the primary focus of the "Marketing Objectives" in an advertising
campaign?
 a) To create the advertising content
 b) To identify the advertising vehicle
 c) To define the goals for the campaign, such as expanding market reach
 d) To evaluate campaign effectiveness
5. Which factor is important in the "Why are we there?" section of Situation
Analysis?
 a) The consumer's purchasing power
 b) Distribution problems, pricing strategies, and brand image
 c) The number of media channels available
 d) The competitors' financial strength
6. What does the question "How do we get there?" focus on in planning an
advertising campaign?
 a) The creative strategy
 b) The media channels used
 c) The economics and budget for the campaign
 d) All of the above
7. What is a "vehicle" in the context of media planning?
 a) A type of advertising medium (TV, radio, etc.)
 b) A part of a medium used to deliver the advertising
 c) A strategy for reaching the target audience
 d) A client’s feedback about the campaign
8. What role does "Agency-Client Relations" play in an advertising campaign?
 a) They provide creative content for the campaign
 b) They ensure that the advertising strategy is aligned with the client’s
expectations
 c) They track the sales performance during the campaign
 d) They choose the media channels
9. Why is the "Evaluation of Advertising Campaign" important?
 a) It helps in deciding the campaign theme
 b) It assesses the effectiveness of the campaign in achieving the set objectives
 c) It determines the financial budget for the next campaign
 d) It creates new advertisements for future campaigns
10. When preparing a campaign for presentation, what should be done after
finalizing the ideas?
 a) The ideas should be presented to the consumer
 b) The ideas are compiled for presentation to the client
 c) The campaign is executed in the market
 d) The marketing objectives are defined

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