MBA Minor Project Digital Marketing
Uploaded by
puneet.kumar3MBA Minor Project Digital Marketing
Uploaded by
puneet.kumar3Effectiveness of Digital Marketing
Strategies for Small Businesses
Submitted by: [Your Name]
Enrollment No.: [Your Enrollment Number]
Course: MBA (3rd Semester)
University: Amity University (Online)
Session: Jan 2025 - June 2025
Acknowledgement
I would like to express my gratitude to my mentors, faculty members, and all those who
contributed to the successful completion of this project. Special thanks to the small business
owners who shared their valuable insights through the survey.
Executive Summary
This project explores the effectiveness of digital marketing strategies adopted by small
businesses. With the rise of digital platforms, it is essential to understand how well small
businesses are able to leverage online tools to achieve their marketing goals. The project
includes primary data collected through surveys and secondary data from industry reports
and articles. The findings offer insights into commonly used digital strategies, challenges,
and their overall impact on business growth.
1. Introduction
Digital marketing has transformed the way businesses reach their customers. For small
businesses with limited resources, digital platforms offer cost-effective and measurable
tools for marketing. This study investigates how small businesses utilize these strategies
and evaluates their effectiveness.
2. Objectives of the Study
1. To identify digital marketing strategies used by small businesses.
2. To evaluate the effectiveness of these strategies in terms of reach, engagement, and sales.
3. To analyze the challenges small businesses face in implementing digital marketing.
4. To provide recommendations for enhancing digital marketing efforts.
3. Research Methodology
- Type of Research: Descriptive
- Data Sources:
- Primary Data: Online survey of 40 small business owners
- Secondary Data: Journals, articles, industry reports
- Data Collection Tool: Google Forms
- Analysis Tool: MS Excel
4. Literature Review
Several studies highlight the growing relevance of digital marketing for SMEs. Digital
platforms like social media, search engines, and email offer targeted outreach. However,
challenges like lack of expertise and budget constraints persist. Studies by Deloitte and
HubSpot support the increasing ROI potential of digital campaigns.
5. Data Analysis & Interpretation
The graphs below summarize key insights from the primary survey conducted among small
business owners.
6. Key Findings
- Social media is the most used and effective channel.
- Many small businesses operate with minimal marketing budgets.
- A significant challenge is the lack of in-house expertise.
7. Suggestions & Recommendations
- Conduct basic digital marketing training for staff.
- Leverage free tools like Canva, Mailchimp, and Google My Business.
- Collaborate with digital marketing freelancers or interns.
8. Conclusion
Digital marketing has significant potential to drive growth for small businesses. However, to
unlock its full potential, businesses must overcome challenges related to budget and skill
gaps. Strategic use of platforms and continuous learning can enhance outcomes.
9. References
- Deloitte Digital SME Report
- HubSpot Digital Trends 2024
- Articles from Economic Times and Business Insider
10. Annexure
Sample Survey Questions:
1. What type of business do you run?
2. Which digital marketing platforms do you use?
3. What is your average monthly spend on digital marketing?
4. Which strategies have been most effective for you?
5. What are the main challenges you face?
6. Do you track the ROI of your campaigns?
