INTRODUCTION

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Cancer is a deadly disease. Cancer can be anyone. It does not have any age Pain, bleeding, and
sudden increase in weight, difficulty in breathing; blood clots are its main symptoms. Most people
ignore early signs of cancer. This is the reason that patients are not quickly recovering. Different
types of cancer, cervical cancer, blackhead cancer, colorectal cancer, breast cancer, brain tumors,
esophageal cancer, pancreatic cancer, bone cancer bleeding cancer etc. On the occasion of World
Cancer Day, we are telling you some horrendous statistics related to cancer, which you need to
know.

According to a report by the National Cancer Prevention and Research Institute, by the year 2020,
more than 17 lakh new patients in India can get cancerous. It can also kill more than 8 lakh people.
In the year 2016, the figure was above 14 lakhs, which could increase to 17 lakhs 30 thousand in
2020. If the cancer was to die, this figure was 7.36 lakh in 2016. In this research, it has been found
that breast cancer cases and oral cancer cases are most common in women. According to the Indian
Council of Medical Research, there are 14 million cases related to cancer every year in India and
at this pace, the number of people affected by cancer can increase by 25 presents by 2020. By that
time, 1.7 lakh people will be affected by cancer. Under World Health Organization, five lakh
people are being killed by cancer every year in India.

It is Surprising that only one oncologist is present among the 700 affected people in the country.
Only 12.5 per cent of the people in the country are diagnosed with cancer, the treatment can be
started soon. In the year 2016, the total number of deaths due to cancer has been 736,000. Mouth
and lung cancer is most found in Indian men. In women, cervical and breast cancer is more
common. In India, about 122,000 new cases of cervical cancer occur every year, in which about
67,500 women are present. 11.1percent of total cancer related deaths are cervical cancer.
According to the Population-based Cancer Registry (PBCR), about 14,000 new breast cancer
patients are coming up in India in one year. According to the United Nations, 50 lakh people lose
their lives every year due to tobacco all over the world.

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CAN CANCER BE DEFEATED?

The answer to this question is that screening and regular check-up can help to some extent, but it
is not a complete method of detecting cancer-like illness. Doctors say that people of India can beat
cancer by choosing better lifestyle. About two-thirds of the world's cancer cases are linked to
lifestyle. This means that it can be prevented. It is important to spread awareness about tobacco
and alcohol so that people know that these are things that can cause cancer in tissues. Apart from
this, obesity is also a major risk factor for cancer. Experts say that the government should also play
a proactive role in coming forward in cancer prevention. Healthy lifestyle is most important for
cancer prevention. A country like India cannot afford the treatment of all its cancer patients but
spreading awareness can be possible to identify symptoms of cancer and its early identification.
Because of cancer, people must suffer mental, social, and economic problems in their life. Not
only is the death toll in this disease, but cancer patients also suffer from physical disorders,
including poisonous chemotherapy and immortal trauma. There are researchers in search of such
things, but they have not been successful till now. Although doctors have prepared a list of what
to do and what not to do, the stress associated with cancer can be reduced.

INDIAN WOMEN AND CANCER:

Cancer is a major cause of death in Indian women. It is being told that due to the lack of awareness
and longstanding identity, women are engaged in death cheeks. After China and America, the
number of women suffering from cancer in India is growing at a rate of 4.5 to 5 percent per annum.
According to the Report for Call for Action, the number of women suffering from cancer in India
is 7 million, but this figure is from 1 million to 1.4 million. In Indian women, cases of universal
and breast cancer are high, and they have more effect on their death than any other reason.
According to the figures of FICCI, E & Y, there was about 19 percent of breast cancer cases, 14
percent of cervical aureity and 7 percent of Ovary related in cases of cancer in women. If there is
a picture of Indian states, more cases of cancer have been reported in Kerala, Tamil Nadu, and
Delhi. According to the report, where there is a lack of information in the cases of cancer in women,
there is a lack of information in the medical profession.

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ROLE OF OBESITY

According to the report, cancer is detected in the investigation of 2000 women every day, in which
1200 women have cancer in the final stages. In the last stage, the possibility of their dying of cancer
increases after 3 to 17 times after the cancer has been exposed. Due to late recognition, the cost of
treatment increases. According to estimates, the cost of treatment in late-stage cancer increases
from 1.5 to 2 times the cost of normal treatment. Doctors say that the risk of cancer due to obesity
is high. If globally, obesity in women in India has increased twice in 2014 compared to 2004 levels.
Consumption of alcohol in women has increased three times in 2014 compared to 2000.

NGO activities include, but are not limited to, environmental, social, advocacy and human rights
work. They can work to promote social or political change on a broad scale or very locally. NGOs
play a critical part in developing society, improving communities, and promoting citizen
participation.

WHICH CANCERS ARE MOST DEADLY?

• Lung cancer: 1.76 million deaths.

• Colorectal cancer: 862,000 deaths.
• Stomach cancer: 783,000 deaths.
• Liver cancer: 782,000 deaths.
• Breast cancer: 627,000 deaths.

WHICH CANCER IS HIGHEST IN INDIA?

Lung cancer and oral/mouth cancer were the most common cancers among males in the Indian
subcontinent. Cancers of the esophagus, stomach, and nasopharynx were the leading sites in the
NE region of India

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 INDUSTRY OVERVIEW

A non-governmental organization (NGO) is a non-profit, citizen-based group that functions

independently of government. NGOs, sometimes called civil societies, are organized on
community, national and international levels to serve specific social or political purposes, and are
cooperative, rather than commercial, in nature.

Two broad groups of NGOs are identified by the World Bank:

• Operational NGOs, which focus on development projects.

• Advocacy NGOs, which are organized to promote causes.

Certain NGOs may fall under both categories simultaneously.

Examples of NGOs include those that support human rights, advocate for improved health, or
encourage political participation.

While the term "NGO" has various interpretations, it is generally accepted to include private
organizations that operate without government control and that are non-profit and non-criminal.
Other definitions further clarify NGOs as associations that are non-religious and non-military.

Some NGOs rely primarily on volunteers, while others support a paid staff.

Rise of Third Sector

India has around 3.2 million registered non-government organizations (NGOs). Indians have more
per capita NGOs than hospital beds. The Central Statistical Organization of India states there are
around four NGOs for every 1,000 people in urban areas and 2.3 NGOs for every 1,000 rural
population. Their work spans a wide spectrum, from judiciary to legislatures to media. There is
hardly any ministry that does not support or engage an NGO. Due to its wide reach, it is often
called the third sector.

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LIST OF SOME OF THE CANCER NGOS IN INDIA

1. Cancer Foundation of India

Cancer Foundation of India (CFI), based in Kolkata, is a voluntary organization dedicated to

cancer prevention and control in India. At CFI a team of highly motivated professionals have been
actively engaged in cancer control activities since 2002. Through the activities of the organization,
we try to bridge the gap that exists in cancer public health, education, training & human resource
development, population research and cancer survivor issues in the country.

2. Cancer Care Foundation of India

For those seeking alternative and complementary therapies to combat cancer or side effects of
other cancer treatments, CCFI’s center in Mumbai provides free treatments. They use the
principles of Ayurveda, yoga, and cow urine therapy along with diet and nutritional consultancy
to cancer patients. These treatments have helped many in coping with allopath treatments and
facilitated better absorption of cancer meds. CCFI also has centers in Nasik and Bangalore.

3. Helping Hands Foundation

The Helping Hands Foundation is a non-profit organization, which works with children who are
diagnosed with cancer. We work on two projects – the Accommodation Project and the Survivor
Project. The Accommodation Project provides free accommodation to the child and the family
during treatment in Dharamshala’s surrounding the hospital and the Survivor Project works
towards regular testing and rehabilitation of children who beat cancer. The Helping Hands
Foundation is a fund-raising entity and works in conjunction with Tata Memorial Hospital’s
Impact Foundation.

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CHALLENGES FACED BY NGOS IN INDIA

• Lack of fund – collecting sufficient funds for running up the agendas is a big-time issue for
the NGOs these days. Gaining access to appropriate donors is a major component of this challenge.
Shifting of the current donor or withdrawing the fund result directly in lack of project,
organizational and financial sustainability.

• Prejudice Mindset – if 10 NGOs open 10 schools in 10 villages with the target of 100 kids
per school, the possibility Is they end up getting 20 students across all these schools. Why? Because
changing the behavior and mindset of the target population is one of the major problem and
challenge faced by the NGOs and the prejudice set of minds dominates them not to think beyond
the boundaries.

• Inequality in rural areas – 64% of Indian population is on the rural side of the country with
the problems ranging from sanitation to education. Irrespective of the fact NGOs are attracted more
towards the urban side of the country and hence the rural people are not treated with the utmost
necessity.

• Unrealistic perception – Yes, the NGOs are the game changers that aim to change the
current world scenario of the system with their motives and Agendas. That’s what the ‘internet’
says because probably the small NGOs are not mentioned, but if we assess the grass root level and
go in depth with the small organizations, theses NGOs have a confined group of people with an
average Infrastructure and amenities. People expecting from them, and their deliverable hence act
as an invasion between vision and work.

• Less support from govt bodies – the Government often coin the NGOs on lacking
transparency and accountability, setting up guidelines for them very often that sometimes hinders
the free flow of work.

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• Lack of social acceptance –the NGO named Goonj, who redo the old cloth in new, making
clothes and uniforms for the underprivileged children. They once shared on their Facebook profile,
how people are sending blood and urine-stained clothes to them in the name of donation. This
could be the highest level of social unacceptance one could show towards Ngo.

Can we help in solving?

It is imperative for every one of us to understand that NGOs are not an extra -ordinary associations
with profound pockets and reach depth. They are battling associations every day seeing the ruthless
reality looked by their recipients and attempting their best to help them. We ought to exclusively
figure how we can contribute our chance, judgment, space, and money to help them and contribute
a bit of us enhancing the current world scenario creating a healthy and sustainable environment
for all.

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 ABOUT NGO

Indian Cancer Society was established in 1951 by Dr. D.J. Jussawalla and Mr. Naval Tata as India's
first voluntary, non-profit, National Organization for Awareness, Detection, Cure and
Survivorship of those affected with this disease.

Indian Cancer Society has been doing sterling work in fighting cancer across India. It has been and
continues to be the beacon of hope for thousands of underprivileged cancer patients. The extent of
help required is phenomenal. Most of the patients come to us from all over the country and can’t
afford two meals a day. In such cases undergoing treatment is beyond their capacity. The society
is entirely dependent on public support for its various activities concerned with financing the
treatment and rehabilitation of cancer patients and for spreading cancer awareness and its early
detection.

Activities of Indian Cancer Society

• Creating nationwide awareness of cancer, its risk factors, preventive measures,

encouraging regular checkups, treatment options and survivorship.

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• Providing for early detection of cancer through cancer detection centers and mobile cancer
detection camps across India, especially for the underprivileged.

• Providing funds for the treatment of cancer for poor cancer patients across India

• Providing support during and after treatment to poor cancer patients through
accommodation, rehabilitation, and survivor support groups.

• Gathering and collating data through the population-based cancer registry for Mumbai,
Pune, Nagpur and Aurangabad (ICS is the only NGO to run a cancer registry) and providing
analytic and projected reports on the incidence of cancer.

• Providing a medium for the dissemination of information and research findings to the
medical fraternity through the Indian Journal of Cancer.

Vision Statement

"To be the Beacon of Hope against cancer."

Mission Statements

• To create awareness that Cancer is preventable and curable

• To facilitate early detection of cancer

• To offer emotional support and medical aid to cancer patients

• To establish and encourage cancer survivorship programmers

• To reintegrate cancer survivors back into society

• To facilitate advocacy and research against for cancer.

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LITERATURE REVIEW

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Carolyn Cook Gotay (2010)

Cancer is one of the major causes of death in countries across the world. However, at least half of
cancers could be prevented. This article reviews the relationship between cancer incidence and the
major risk factors: tobacco use, exposure to infections, nutrition, obesity and physical activity.
Several major current cancer prevention initiatives are presented, including the effort for global
tobacco control, vaccination programs for human papilloma virus, chemoprevention, and cohort
studies to identify and elucidate cancer causes. Two concerns that cross the cancer prevention
research spectrum are the importance of social determinants of health, and the potential role of
genetic factors in explaining cancer incidence and guiding intervention development. In the future,
optimism is warranted regarding cancer prevention.

J Austoker, C Bankhead, L J L Forbes, L Atkins, F Martin, K Robb, J Wardle & A J

Ramirez(2009)

Low cancer awareness contributes to delay in presentation for cancer symptoms and may lead to
delay in cancer diagnosis. The aim of this study was to review the evidence for the effectiveness
of interventions to raise cancer awareness and promote early presentation in cancer to inform
policy and future research. In 2003, the Department of Health commissioned a systematic review
of evidence about factors influencing delay in cancer diagnosis. While this was not its main focus,
it included studies examining effectiveness of interventions to reduce patient delays in cancer
diagnosis. It concluded that there had been little research in this area, but that public cancer
awareness campaigns had been associated with some improvements in awareness and diagnosis of
cancer, but that the long-term benefits were unclear.

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S. Pramesh, Rajendra A. Badwe, and Ratan Kumar Sinha (2014)

Cancer is expected to be a major problem in developing countries like India. The International
Agency for Research on Cancer GLOBOCAN project estimated that the burden of cancer in India
is likely to almost double with an estimated incidence of 1 million cases in 2012 to about 1.7
million in 2035. Importantly, the number of cancer deaths is expected to rise from 680,000 in 2012
to 1.2 million in 2035. Increasing awareness of cancer as a treatable disease amongst patients and
primary care physicians, making cancer care available to patients at their doorsteps and identifying
innovative, cost-effective methods of diagnosis and treatment. There are wide variations in the
incidence and mortality related to cancer in different parts of India. Standards of cancer diagnosis
and treatment vary considerably between institutions, states and geographical regions. There is a
lack of uniformity in criteria set for prevention, early diagnosis, evidence-based treatment and
follow-up of patients with cancer. One of the biggest challenges and needs for effective cancer
control in India is for uniformly high standards of care to be provided throughout the country.
Dissemination of high-quality cancer care across the country and ensuring uniformity of standards
would eliminate the need for patients to have to travel long distances for optimal medical care.

Ratan Kumar Sinha (2014)

Cancer is expected to be a major problem in developing countries like India. The International
Agency for Research on Cancer GLOBOCAN project estimated that the burden of cancer in India
is likely to almost double with an estimated incidence of 1 million cases in 2012 to about 1.7
million in 2035. Importantly, the number of cancer deaths is expected to rise from 680,000 in 2012
to 1.2 million in 2035. Increasing awareness of cancer as a treatable disease amongst patients and
primary care physicians, making cancer care available to patients at their doorsteps and identifying
innovative, cost-effective methods of diagnosis and treatment. There are wide variations in the
incidence and mortality related to cancer in different parts of India. Standards of cancer diagnosis
and treatment vary considerably between institutions, states and geographical regions.

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NEED AND OBJECTIVES OF THE STUDY

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NEED OF THE STUDY:

• The number of cancer cases in India is increasing every year. According to WHO’s Cancer
Report, in India, lung, oral, lip, throat and neck cancers are the most common among men
while women suffer more from cervix, breast and ovarian cancers. In the elderly, the most
commonly occurring cancers are kidney, intestine, and prostate cancer.

• Public awareness campaigns are developed around different types of cancer to promote
cancer screening or raise cancer awareness and knowledge.

• Campaigns are strategically planned to reach a target audience and to communicate a

specific message tailored to that group.

• Communication campaigns are more successful if they are tailored to the context, values,
language, and resources available to local audiences

• The main aim of awareness campaigns is to target attention about risk and what that person
can do to reduce the risk. Being aware about cancer is the first step from preventing it not
to occur.

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 OBJECTIVES OF THE STUDY

• To study the awareness activities taken by the Indian Cancer Society to minimize cancer
cases in different cities.

• To study the impact of awareness activities on the society

• To understand the need to conduct cancer awareness programs at different places.

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RESEARCH METHODOLOGY

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Methodology can be defined as – ―the systematic, theoretical analysis of the methods applied to
a field of study. It comprises the theoretical analysis of the body of methods and principles
associated with a branch of knowledge. Typically, it encompasses concepts such as paradigm,
theoretical model, phases and quantitative or qualitative techniques.

A methodology does not set out to provide solutions—it is therefore, not the same as a method.
Instead, a methodology offers the theoretical underpinning for understanding which method, set
of methods, or best practices can be applied to a specific case, for example, to calculate a specific
result.

It has been defined also as follows:

1. "The analysis of the principles of methods, rules, and postulates employed by a discipline"

2. "The systematic study of methods that are, can be, or have been applied within a discipline"

3. "The study or description of methods"

Methodology and Sources of Data:

The method of collecting the data was through Secondary Method.

The data has been collected through secondary sources like books, magazines, articles, books,
through internet sources and materials provided by the Indian Cancer Society.

The data has been collected in line with the objectives of the study.

The analysis of the data has been undertaken through observation method.

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CANCER AWARENESS PROGRAMS AND CAMPAIGNS
UNDERTAKEN BY INDIAN CANCER SOCIETY

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Cancer is one of the leading causes of death worldwide and often creates fear which comes out of
ignorance and misconception. Indian Cancer Society strongly believes that “Cancer is Curable,
when detected Early”. Towards this goal, ICS conducts Cancer Awareness and Exhibition
Programs to educate people about the key risk factors of cancer and the importance of early
detection.

RELAY FOR LIFE:

Relay For Life is a community sensitization program, where we make the community aware about
cancer, its early detection and prevention. It is also a community-based fundraising event; to raise
the much-needed funds for the underprivileged cancer patients.

Relay For Life is a global event conducted in 23 countries. The Indian Cancer Society has taken
the initiative to introduce this mega event in India.

Relay For Life teams camp out overnight and take turns for walking or running around a track or
path at a local high school, a park, or a ground. Events are 24 hours long, and since, Cancer never
sleeps, each team is asked to always have at least one participant on the track.

Relay For Life comprises of an opening ceremony, followed by the survivor’s lap, the Luminaria
ceremony, and the closing ceremony.

The funds raised during this event certainly make a difference in a cancer patient’s life. The
campaign was undertaken at major three cities in India

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MUMBAI

They conducted the relays in the following schools:

• Oberoi International School

• RBK International Academy

• Dhirubhai Ambani International School

DELHI

Relay for life was conducted at Vatika city, sector 49, Gurgaon. The Vatika city event was
organized by the ICS Interns. It started with an inauguration by ICS volunteers followed by
introductory laps by everyone around the clubhouse. ICS Delhi volunteers gave an awareness talk
on Women’s cancer. Poster making competition was also conducted for children followed by
closing ceremony after an awareness walk through premises of the high rise buildings within the
complex.

BANGALORE

A Fund Raiser, May 20,2017: Mantri Classic Residents and Indian Cancer Society(ICS) hosted
awalkathon, Relay for Life event to celebrate cancer survivors and caregivers, remember those
whom we have lost and inspire participants to fight-back against the disease.

Total Relays held: 5

Funds Raised: Rs. 17.72 lakhs

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TATA MUMBAI MARATHON- 21ST JANUARY, 2017

Continuing their long term participation with TATA Mumbai Marathon, ICS also participated in
their 2018 edition as well for creating cancer awareness and raising funds for cancer control. 15
ran for our cause at the marathon where in 4 runners participated in 21 km category, 4 runners
participated in 10 km and 6 of them ran in dream run category. ICS has its cheering Zone at Marine
Drive right opposite Marine Plaza. The ICS team cheered enthusiastically for the runners. We also
placed a dummy cigarette at this point and encouraged people to write anti tobacco messages on
it.

Funds Raised : Rs. 3,68,501

No. of Participants: 15

JUNIORTHON EVENT AT BKC- 10TH DEC, 2017

Indian Cancer Society also took part in Mumbai Juniorthon where16 childhood cancer survivor
took part in the race. Juniorthon is the largest event organized for kids in Mumbai. It was a good
platform for ICS to participate and give kids who are cancer patients some fun moments and help
them build their confidence. There was a Juggling Show put up for ICS kids and they were
felicitated with an achievers Medal.

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BREAST CANCER WALKATHON

Indian Cancer Society conducted a walkathon for Breast cancer Awareness in collaboration with
Maina Foundation. This walk was conducted on Marine Drive and was attended by members of
both organisations, doctors, Breast Cancer Survivors and College Volunteers.

The Dignitaries from ICS included Ms. Sheila Nair & Vinay Deshmane, they were supported by
15 other ICS employees and support staff. About 23 breast cancer survivors, who are associated
with ICS in various capacities (survivors and patients from rehabilitation and occupational therapy
section and those diagnosed in screening camps)

The founder members of Maina Foundation Ms. Alka Shrikhande and Mr. S V Pandit joined the
walk along with other members of Maina Foundation.

The gathering was joined by 60 students of SIES college, Sion. A group of 6 students from this
colleges also performed a street play at the end of the Walk which was based on breast cancer
awareness and displayed that how early detection of can save lives. We planted two “Wish Trees”
along the stretch of the walk which had small unfulfilled wishes of Breast Cancer survivors placed
on them. Breast Cancer Awareness Month

The month of October is marked as Breast Cancer Awareness Month all over the world. As a
premier Institution for cancer control in India, they are doing activities to increase awareness for
breast cancer. However they believe that their own staff should be involved and benefit from such
awareness. Pink is the colour used for breast cancer. The NGO celebrates Pink Friday where all
employees to sport pink dresses on every Friday of the month of October to show solidarity for
the cause. Every Friday a talk of half an hour is held on different aspects of Breast Cancer for the
Employees in the Multi Activity Room. The campaign was held in Mumbai City.

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WORLD NO TOBACCO DAY

World No Tobacco Day was observed by creating awareness about the harmful effects of Tobacco
through a th st Radio campaign on 93.5 Red FM from 29 May with the message - “Shuruvat toh
karo”. On 31 May, India's No. 1 RJ Malishka appealed to the listeners to quit tobacco and tobacco
related products. On the occasion of World No Tobacco Day, flash mobs performances were done
in theatres to spread awareness from May 31 to June 1. This was conducted at three theatres -
Mukta A2 cinema, New Excelsior at Fort and Topiwala at Goregaon. The audience enjoyed the
performance which gave the message of “Quit Smoking” through songs and pamphlets with health
messages and importance of tobacco cessation were distributed.

On the occasion of Breast Cancer Awareness month,

an article about Breast Cancer written by Dr Sewanti Limaye, was published in the New Woman
magazine. Indian Cancer Society requested Central Railway to light up the iconic building of
Chhatrapati Shivaji Maharaj Terminus (CSMT), Mumbai, in pink to spread breast cancer
awareness and to show support to the cause.

Cancer Awareness Campaign 2019

The aim of the campaign is to create cancer awareness amongst the population of India. It is
important to dispel the myths that people wrongly believe, inform them about the signs and
symptoms, and importance of screening for early detection. It is also vital to follow a healthy
lifestyle, and sharing of survivor stories gives a message of hope and confidence.

The campaign is called "Raho cancer se do kadam aage"

- the objective being, that if you are aware of all these factors you can stay two steps ahead of
cancer!

Indian Cancer Society has collaborated with Dainik Bhaskar Group of newspapers for this
campaign. The editions are published in Hindi, Marathi & Gujarati in Bihar, Jharkhand, Madhya
Pradesh, Uttar Pradesh, Rajasthan, Gujarat and Maharashtra which reach 62 lakh households.

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 FLASH MOB

A flash mob is a brief and very sudden gathering of a large group of people who have been notified,
usually on short notice, via the Internet to perform a certain action in a public setting. It most
commonly ends nearly as fast as it begins and is considered an Internet trend. It is often done for
entertainment and/or satire.

Indian Cancer society uses flash mob as an awareness campaign to spread awareness about causes,
signs and symptoms relating to cancer and how cancer can be treated if detected at an early stage.

Flash mob events are generally held in for corporate companies, Shopping malls, and places of
public gathering.

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ANTI-TOBACCO AWARENESS CAMPAIGN

Every year the World Health Organisation marks 31st May as the World No Tobacco Day. World
No Tobacco Day forms the perfect opportunity for conducting many activities aimed towards the
control of tobacco. It also provides an opportunity for inter sectorial coordination among
organizations working towards the control of this menace called tobacco. It is also serves as a
platform for all premiere institutions working against cancer to direct their prevention activities
towards the control of tobacco which is a major risk for many types of cancers.

Delhi:

The Indian Cancer Society, Delhi, joins the global community in getting people and the young
generation thinking about the various ways that tobacco consumption impacts our lives and results
in various kinds of life style diseases. Children are extremely vulnerable to the lure of tobacco.
Tobacco companies spend huge amounts every year on publicity bringing in new users and
converting the existing users into addicts thus preventing them from quitting. Through advertising
and promotional campaigns, including the use of carefully crafted package designs, the tobacco
industry continues to divert attention from the deadly effects. Indian Cancer Society, Delhi, works
throughout the year, taking Cancer & Tobacco Control messages to schools across Delhi & the
NCR.

Our message concentrates on Awareness & Prevention of Cancer through appropriate Diet,
Physical Activity & avoiding Tobacco. The World No-Tobacco Day Skits & Slogan Competition
helps us evaluate the clarity of our message. We use the format of a “5-min-5 props-5 actors” Skit
and Slogan Competition to allow children to interpret the subject with originality. The format of
the Competition allows children full reign of imagination & originality. We normally get 10-12
schools participating, & are floored by the sharp focus the kids bring to the topic at hand. The topic
for 2014 is: No child is immune to Peer Pressure” & “Tobacco Companies kill their best
customers”.

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Mumbai:

Drop your Cigarette Campaign

In this campaign The Indian Cancer Society took initiative to change the habit of people in
corporates those who are addicted to smoking at due to various reasons. An empty box was kept
outside the office premises in which the employees addicted to smoking were told to throw the
cigarette. Employees found smoking by Indian cancer Society were told to drop that cigarette in a
box. They were made understand about the dangers and effects of smoking in a session conducted
with the help of doctors

The main aim of this campaign was to minimize or make the employee leave of this habit of
smoking. sufficient knowledge was given to employees on how bad smoking is and dangers of
tobacco.

Likewise similar campaigns were also held at Municipality Schools as there the children are likely
to undergo or try tobacco due to friends influence. The campaigns were also undertaken at various
colleges and international schools.

THE RACE OF HOPE

Race of Hope is to spread awareness and help fight cancer. The event highlights the benefits of
early detection and educating the masses about the Cancer. It also has a few performances by our
cancer survivors and also many informative proceedings.

For several years, the Royal Western India Turf Club has been extremely gracious in instituting a
Race of Hope and providing the entire infrastructure of the Mahalaxmi Race Course to Indian
Cancer Society. ICS uses the occasion to create awareness of cancer among the public, and raise
much needed funds for its activities geared to helping poor cancer patients across India.

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The Race of Hope includes day and night racing. There will be a fun day at the races for our guests
who can enjoy themselves at the races with the victims of cancer, the food stalls, fashion, lifestyle
and other entertainment.

NUKKAD NATAK

Nukkad Natak is a form of theatrical performance and presentation in outdoor public spaces
without a specific paying audience. Nukkad Natak attracts the crowd and helps to put forward the
message of awareness. The story is delivered in such a way to give message in precise manner. In
month of October in various areas of Mumbai, Nukkad Natak will be performed in order to create
awareness.

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 SOME MORE INITIATIVES TAKEN BY INDIAN CANCER SOCIETY AT OTHER
CITIES

DELHI

The Rise against Cancer was held on 29 November, 2017 at Delhi Public School, Sector 45,
Gurgaon. The activity at the Delhi Public School was mainly to create awareness on Cervical
cancer as November is observed as the Cervical Cancer Month. A workshop was also organized
and addressed by Dr. Shradha of Medanta Hospital mainly for the Class 3 & 4 Staff and parents
of the Shikshakendra, coming from the disadvantaged sections of society. Screening was also done
with both the Mobile Medical vans there on the Occasion.

Artists against Cancer: This annual event was held on 24 March 2018 at the Amphitheatre India
Habitat Centre. The well-known group Char Yaar gave a magical performance. The pre event was
well highlighted in the media.

BANGALORE

1. World Cancer day, Feb 4 2018, - ICS, in collaboration with Times of India and Apollo
Hospitals, conducted several awareness sessions, as a build-up to World Cancer day, at (Jain

Colleges, Jayanagar & M S Ramaiah Institute of Technology) & Corporates ( Times of India,

L&T Technology Services Limited, Bank Bazaar), culminating in a Walkathon at M S Ramaiah

Institute of Technology ( MSRIT) on the eve of World Cancer day

2. The Year of the Rooster – A fund Raiser, November to December 2017 : Bangalore little
theatre (BLT) in partnership with Indian Cancer Society (ICS) presented an endearing family
entertainer The Year of the Rooster, a play across, 4 auditoriums and 6 schools in Bengaluru.
Amount raised went in support of children with cancer. ICS & BLT also conducted antismoking,
workshops, using theatre as a medium at a number of schools in Bengaluru.

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3. Join Hands to Beat Cancer, March 24, 2018 – ICS, co-hosted a Musical Night, along with
FiliQuest,- in loving memory of Mr. Jagadish Kamatar and in honour of the ICS volunteers
providing emotional support to cancer patients and caregivers.

KOLKATA

Special Cancer Awareness Programme

09.01.2018 - Merchant Chamber of Commerce

17.01.2018 – Gokhale Memorial College

27.01.2018 – Calcutta Electricity Supply Corporation

29.01.2018 - State Bank of India Overseas Branch

01.02.2018 – Kusumdevi Jain Dugar Dental College

04.02.2018 – ONGC Ladies Club

13.02.2018 – Netaji Sishu Udyan, Desha Prionagar, Belgharia, Kolkata – 700056 15.02.2018 –
Calcutta Motor Dealers Association, 8, Bow Street, Kolkata – 700012.

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NAGPUR

1. World Health Day, April 07, 207:

WORLD HEALTH DAY observed by the Indian Cancer Society, Nagpur on April 07, 2017 on
this occasion Cancer Awareness Program were organized for the staff of the Forest Office, Nagpur.

2. World No Tobacco Day, May, 31, 2017:

The Indian cancer society, Nagpur in its multipronged cancer control activities observed WORLD
NO TOBACCO DAY, on May 31, 2017 on this occasion, various programmed were arranged, in
this connection Cancer Awareness program, Exhibition Cancer Detection Camp organized for the
general public and Cancer Awareness rally was also arranged to make aware of the hazards of use
of tobacco. Rally was flagged of by Commissioner of police Nagpur.

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 SOCIAL MEDIA

As social media is the largest medium nowadays to target huge number of people, The Indian
Cancer Society also has its presence on various social media platforms like facebook and twitter
to create and spread awareness about signs, symptoms and causes of all types of cancer. Its has an
facebook community of approximately 5919 followers. They started their facebook page in 2011
which is a very good initiative to cater to large number of people within a short period of time.

The content shared on social media websites contains information on signs and symbols of cancer,
preventive measures taken, and various drives organized by them to stop smoking habits of people
and various other types of cancer.

Some of the activities posted by Indian cancer Society on social media:

1. Indian Cancer Society in Collaboration with Moc India and The , Mumbai Dabbawala
popular known as Management gurus of India are taking one step ahead to manage Breast Cancer
on time by wearing support cap and circulating awareness tags with the Dabbas.

2. Indian Cancer Society in its efforts to fight against breast cancer held a prestigious
awareness event by illuminating iconic Chhhatrapati Shivaji Maharaj Terminal railway station in
pink color so that ordinary people would tend to ask or would be curious to know why the building
is turned in Pink early Detection is the key to fight this diseases.

3. Daan Utsav- The Joy of giving. Indian Cancer Society is celebrating Daan Utsav by
creating awareness among the population by distributing informative pamphlets on cancer and by
appealing people to take early detection tests according to guidelines.

4. Supporting the fighters, Admiring the survivors, Honoring the taken and never ever giving
up hope this was all experience in the awareness session conducted at Jai Hind College - Mumbai
(Churchgate) during the breast cancer awareness month to fight against breast cancer.

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INDIAN CANCER SOCIETY IMPACT 2015-2020

Awareness:

Particulars 2015-16 2016-17 2017-18 2018-19 2019-20

Camps Held 381 400 539 1947 2005
Lives 39258 47063 49770 121779 125798
Touched

Looking at the report of past four years, the Indian Cancer Society has increased the awareness
campaigns and activities in the 2018-19. The cancer awareness campaigns are almost doubled the
previous years while there has always been an increase in the lives touched over the last four years.
The figures of the lives touched indicate that cancer awareness programs are being beneficial to
the people in the society. More and more people are getting educated about cancer effects,
symptoms etc.

Relay for Life:

Particulars 2015-16 2016-17 2017-18 2018-19 2019-20

Relay Held 2 2 4 5 6
Fund Raised 20 lakhs 22.94 lakhs 51.29 lakhs 17.72 lakhs 20.2 lakh

Relay for life is a newly developed campaign by the Indian cancer Society which along with
spreading awareness also aims at raising funds. In the previous year total number of relays were
also increased to 5. They also targeted international schools to conduct relay for life. The funds
raised were comparatively lower than that of previous years. As it’s a newly started event by them,
it might take time to acquire funds.

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RECOMMENDATIONS AND SUGGESTIONS

34
□ The Indian Cancer Society has enough funds which can be used by them by doing proper
planning which involves deciding a particular amount to be spent on all awareness, rehabilitation
and survivorship, screening, and detection camps.by looking at the current scenario the funds were
not planned properly.

□ The Indian Cancer society should also measure the effectives of several awareness
campaigns undertaken by them after a certain period of time.

□ The employees working with the NGO should be given training as they work with old
methods and procedures. If given proper training the NGO can utilize their funds and make
decisions quickly.

□ Old working methods are sometimes used, and records are maintained in files and papers.
They can try to minimize the wastage and store the data in computerized form.

□ The operating procedures can be made faster; thus, people might not have to wait for longer
time for registrations and other documentation work required prior for treatment.

□ The NGO should focus on the corporate sector for conducting awareness campaigns as
because of the work pressure, people in corporates are addicted to tobacco products which can
harm them in the later stage of life. The NGO can suggest other ways and measures to relieve their
stress at work.

□ As Indian Cancer Society is renowned NGO for Cancer, the NGO can work in
collaboration with the state government or BMC officials to promote awareness.

35
CONCLUSION & LIMITATIONS

36
The Research carried out was focused on only cancer awareness activities undertaken by the Indian
Cancer Society. The study helped me to understand the cancer awareness measures taken for
various age groups by the Indian Cancer Society.

Non-profits or non-government organizations (NGOs) form the ‘third sector’ of the society, as
they are institutions and bodies which are neither governmental nor related to the business sector.
They work towards addressing the social problems which remain largely unaddressed by the state
and market, thus become the ‘voice’ of the citizens on various platforms.

NGO is a place where people come to seek help in monetary and non-monetary forms. Cancer is
deadly disease which not cured at early stage can kill the people. The NGO mainly focuses on
creating awareness and encouraging early detection among the masses. Facilitating cure,
rehabilitation for the underprivileged patients and offering support to survivors.

The Indian Cancer Society being the most respected NGO is doing a great job by serving cancer
affected patients. They also try to make the cancer survivors self-dependent by offering them
training in bag making, prosthetics, stitching etc. The cancer survivors are given stipend which act
as an earning and keeps them busy and away from the negative thoughts.

I would like to conclude my project that awareness plays an important role as it is the first initial
step in curing cancer. When people are aware about the causes, effects and symptoms of cancer
they can take measures to fight against it. Thus Indian Cancer Society should undertake as much
as possible awareness campaigns for all types of cancer so that the society becomes aware about
cancer and can take measures to cure it.

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 LIMITATIONS OF THE PROJECT

• The study is limited only to a particular department in an NGO.

• Obtaining data from the NGO was constraint as majority of the information was
confidential in nature.

• The time available to investigate on this study and to observe the changes over a period
was an obstacle as the duration was limited to 1 month.

• Due to busy work schedules of employees, in depth analysis of the topic was difficult.

• The pictures are limited to the extent uploaded by them on website.

38
REFERENCE

39
 BIBLIOGRAPHY

• Gotay, Carolyn Cook. "Cancer prevention: strategies for action." Chronic Diseases
in Canada 30.Suppl 1 (2010)

• Austoker, J., Bankhead, C., Forbes, L. J. L., Atkins, L., Martin, F., Robb, K.,
Wardle, J., & Ramirez, A. J. (2009). Interventions to promote cancer awareness and
early presentation: Systematic review. British Journal of Cancer, 101(Suppl 2),
S31-S39.

• Pramesh, S., Badwe, Rajendra A., & Sinha, Ratan Kumar. (2014). Delivery of
affordable and equitable cancer care in India. Lancet Oncology, 15(6), e223-
e233.

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https://www.downtoearth.org.in/coverage/rise-of-third-sector-33712

http://www.cancerfoundationofindia.org/

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