Maharashtra State Board of Technical Education

Government Polytechnic Gadchiroli

Micro Project: “Arrange brainstorming sessions for improvement of any

product.”

Submitted By

Sr no. Name of Student Roll No. Enrollment No.

1 Himanshi V. Borikar 01 2201190057

2 Harshal S. Fegade 07 2201190059
3 Shraddha A. Longadge 16 2201190065
4 Omkar P. Wankhade 18 2201190083
5 Sakshita M. Paunuri 24 2201190128
6 Ruhani M. Dongre 31 2201190094

GUIDANCE
Mr. J. M. Meshram
DEPARTMENT OF COMPUTER ENGINEERING
GOVERNMENT POLYTECHNIC GADCHIROLI

1
 Index

SR.
TOPIC PAGE NO.
NO

01 Submission 3

4
02 Certificate

03 Acknowledgement 5

04 Part – A
1. Aim 6 To 7
2. Course Out Come
3. Proposed Methodology
4. Action Plan
5. Resource Required

05 Part – B
8 To 15
1. Rationale
2. Aim of micro project
3. Course outcome Addressed
4. Literature Review
5. Actual Methodology Followed
6. Actual Resources Used (Mention the
actual resources used)
7. Advantages
8. Skill Developed/Learning outcomes of
this micro project
9. Application

2
 Maharashtra State Board of Technical Education

Government Polytechnic Gadchiroli

SUBMISSION

We are the students of third year of the course Diploma Computer

Engineering humbly submitted that we have completed project work “Arrange
brainstorming sessions for improvement of any product.” as describes in this
report by our own skills and study between the period 2024-2025 as per the
guidance of Mr. J. Meshram and that the following students were associated
this work. However the teacher has approved quantum of contribution.
We further declare that, we have not copied the report per this any
appreciable part from any other literature in contravention of the academic
session.

SUBMITED BY

Sr no. Name of Student Roll No. Enrollment No.

1 Himanshi V. Borikar 01 2201190057
2 Harshal S. Fegade 07 2201190059
3 Shraddha A. Longadge 16 2201190065
4 Omkar P. Wankhade 18 2201190083
5 Sakshita M. Paunuri 24 2201190128
6 Ruhani M. Dongre 31 2201190094

3
 Maharashtra State Board of Tecnchical Education

Government Polytechnic Gadchiroli

Certificate
This is to certify that the following students of this institute have carried out
this micro-project work on “Arrange brainstorming sessions for improvement
of any product.” under the guidance of Mr. J. M. Meshram lecturer in
Computer during the session 2024-2025. This work has been done in the partial
fulfillment of the award for in Computer Engineering from Maharashtra State
Board of Technical Education, Mumbai.

SUBMITED BY

Sr no. Name of Student Roll No. Enrollment No.

1 Himanshi V. Borikar 01 2201190057
2 Harshal S. Fegade 07 2201190059
3 Shraddha A. Longadge 16 2201190065
4 Omkar P. Wankhade 18 2201190083
5 Sakshita M. Paunuri 24 2201190128
6 Ruhani M. Dongre 31 2201190094

Mr. J. M. Meshram Mr. J. M. Meshram

Product Guide Head of Department
(Computer Engineering)

Dr. A. B. Borade
Principal
(Govt. Poly. Gadchiroli
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 Maharashtra State Board of Technical Education

Government Polytechnic Gadchiroli

Acknowledgement
At the most we express our deep sense of attitude and respect to our Guide
Mr. J. M. Meshram lecturer in Computer Engineering Department,
Government Polytechnic, Gadchiroli. We are very much grateful to her for the
expertise and guidance we have received from her while working on this Micro
project.

We would like to extend our thanks to Mr. J. M. Meshram, Head of the

Computer Department for his encouragement, support and guidance. We are also
grateful to our Principal, Dr. A. B. Borade for encouraging us from time to time.

SUBMITED BY

Sr no. Name of Student Roll No. Enrollment No.

1 Himanshi V. Borikar 01 2201190057

2 Harshal S. Fegade 07 2201190059

3 Shraddha A. Longadge 16 2201190065

4 Omkar P. Wankhade 18 2201190083

5 Sakshita M. Paunuri 24 2201190128

6 Ruhani M. Dongre 31 2201190094

5
 PART- A
Micro-Project Proposal
“Arrange brainstorming sessions for improvement of any product”

1.0 Aims/Benefits of the Micro-Project:

The main aim of the “Share a Coke” campaign was to create a more personal and
emotional connection between Coca-Cola and its consumers by replacing the
brand’s logo with popular first names. This personalized approach encouraged
people to buy bottles with their own or their friends' names, leading to increased
customer engagement and brand interaction. It also generated massive social
media buzz as people shared photos, which served as free advertising. As a result,
the campaign not only boosted short-term sales but also improved brand visibility
and loyalty by making Coca-Cola feel more relatable and fun.

2.0 Course Outcomes Addressed:

1. Identify your entrepreneurial traits.
2. Identify the business opportunities that suit you.
3. Make Use of the support systems to zero down on your business idea.
4. Develop a comprehensive business plan.
5. Prepare plans to manage the enterprise effectively

3.0 Proposed Methodology:

• First all team members discussed the topic and select the topic.

• All team members will search on internet to get more information about the
topic and to know resources.

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 4.0 Action Plan (Sequence and time required for major activity):

Sr. Details of activity Planned Planned Name of

No. Start date Finish date Responsible Team
Members

Literature Review
All Team Members
1
02/02/2025 12/02/2025

Collection of
2 Resources
All Team Members
15/02/2025 25/02/2025

3 Working on project
and Methodology
02/03/2025 10/03/2025
All Team Members

4 Report Presentation
20/03/2025 10/04/2025 All Team Members

5.0 Resource Required:

Sr. Name of Specifications Qty Remarks
No. Resource/material
1 Operating system Windows 11 1

2 Web Browser Google chrome 1

3 Internet Website https://www.simplilearn.com/ 1

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 Part - B
Micro-project report
Arrange brainstorming sessions for improvement of any product

1.0 Rationale:

In recent years, a considerable amount of effort has been

devoted, both in industry and academia, towards the development of
advanced methods of control theory with focus on its practical
implementation in various fields of human activity. Management is art and it
is part of day-to-day life. Library has used various management techniques
and tools for daily administration. Modern era has raised different critical and
difficult problems and has some techniques to solve them, such as six sigma,
brainstorming, TQM, MBO, SWOT, and STEP etc., brainstorming is effective
technique for creative potential in order to generate ideas. Better-organized
brainstorming also helps problem solving. Brainstorming is problem-solving
technique. It shows collective creative power of group of people. It is group
productivity. This is used to find out large number of ideas in shorter time to
solve the problem. This is accepted as one of the tool in quality management.
It is useful to generate a large number of ideas about a problem.
Brainstorming provides an environment free of criticism for creative and free
exploration of options and ideas to solve problem.

2.0 Aims/Benefits of the Micro-Project:

The main aim of the “Share a Coke” campaign was to create a more personal
and emotional connection between Coca-Cola and its consumers by replacing
the brand’s logo with popular first names. This personalized approach
encouraged people to buy bottles with their own or their friends' names,
leading to increased customer engagement and brand interaction. It also
generated massive social media buzz as people shared photos, which served
as free advertising. As a result, the campaign not only boosted short-term
sales but also improved brand visibility and loyalty by making Coca-Cola feel
more relatable and fun.

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3.0 Course Outcomes:
1. Maintain wired computer network topologies.
2. Maintain PLC based process control systems

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4.0 Literature Review:

1. Definition
The American Heritage Dictionary of English Language [1] defines
brainstorming as brainstorming n.
1. A method of shared problem solving in which all members of a group
spontaneously contribute ideas.
2. A similar process undertaken by a person to solve a problem by rapidly
generating a variety of possible solutions. From those definitions the
purpose is clearly to solve a problem and the defining characteristic is the
speed at which ideas are produced. It's also been generally accepted that
the way to do this is in a group setting. Library and information science has
used management techniques and tools to solve their problems raised by
critical situations and technological changes therefore librarians need to
find out a solution. It deals with leadership, psychology, financial
management, staffing, security etc. Number of studies can be conducted
to solve the problems in Library.

2. Definition of Brainstorming:
The brainstorming has variety of popular meanings. Sometimes it is called a
casual discussion for new ideas. Some people believe that the term
brainstorming is universal treatment of creative problem solving technique.
According to Alex Obsorn - Brainstorming is a tool for maximizing a group's
creativity in problem solving. It is a conference technique by which a group
attempts to find a solution for a specific problem by amassing all the ideas
spontaneously from its members. According to Webster's new World College
Dictionary "Brainstorming is the unrestrained offering of ideas or suggestions
by all members of a committee, conference, etc. in an effort to find a solution
to a problem, generate fresh ideas, etc. Agnes Michael (Ed.)
Human being live in a group or organization. Brainstorming is group activity.
It is a process of problem solving and getting solution, remedies on problem
by collecting ideas from group.
Alternatives to 'Brainstorm'
Excitable state, exhilaration, elevation, intoxication, abandon, thrill,
transport, ecstasy, fever, whirl, warmth, ferment, stew, turbulence,
boisterousness, outburst, outbreak, explosion, commotion, hysterics,
madness, rage, rampage

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Alex Osborn It is easier to tone down a wild idea than to think up a new one.
Alex Osborn The term brainstorm was coined by Alex Osborn in 1939. It was
first published in his book, Your Creative Power [3] in 1948. The technique for
harnessing the creative power of a group of people recognized that simply
gathering people to generate ideas was not productive. The tendency was to
judge existing ideas rather than create and add ideas. In Your Creative Power,
Osborn laid out 4 simple ground rules for group brainstorming.
1. Judicial judgement is ruled out. Criticism of ideas must be withheld until
the next day.
2. "Wildness" is welcomed. The crazier the idea the better; it's easier to tone
down than to think up.
3. Quantity is wanted. The more ideas we pile up, the more likelihood of
winners.
4. Combination and improvement are sought. In additions to contributing
ideas of our own, let'ssuggest how another's idea can be turned into a better
idea; or how two or more ideas can be joined into still another idea.
Other tips for successful brainstorming are to target 5-10 people, invite
members that represent an assortment of experience and include at least a
few self starters. It's also very important to state a specific topic for the
brainstorming session. With too broad of a topic, it's too easy to lose
momentum.
So brainstorming has existed for more than 55 years. It's obviously not a new
development or tool. In fact, the brainstorming process was around long
before product development processes were.

3. Brainstorming and Stage-Gate

One of the most commonly used product development processes is the

StageGate process, developed by Robert Cooper. Dr. Cooper's book, Winning
at New Products [2] describes the StageGate process. In this book, he lays out
that the ideas come before the stages or the gates, but notes that it's these
ideas that drive the new products. While the focus of the book is how to
succeed with a new product once the idea has been developed, without the
idea, there is no new product. Cooper evaluates the brainstorming method as
an example of a group creativity method. In addition to the rules laid out by
Osborn, Cooper also suggests running the session off site, sending out a
presession mailer to start churning over the problem, and using a moderator
to run the session. As I expand my literature search and review on additional
11
product development processes, it is my hope that I will show how other
existing processes also make use of brainstorming techniques. In showing
this, it'll reaffirm the usefulness of the brainstorming tool created, no matter
whether the user follows the EDGE process, the Stage Gate process, or any
number of other processes.

4. Recent Developments

Recent developments in brainstorming is that group dynamics can interfere

with the effectiveness of brainstorming. While rules try to minimize the
criticism of crazy ideas, the fear of making out of the box suggestions among
coworkers can reduce the number of suggestions made. [4] Paulus, et. al.
recommends incorporating 4 new rules into the standard 4 rules. These rules
should help minimize unproductive chatter, keep the session moving.
Unfortunately, many sources agree that groups do not have the creative
power that an individual has. This isn't to say that group brainstorming
activities are useless, but more guidance and structure should be laid out
ahead of time to best make use of the group brainstorming session.
Improvements to the typical brainstorming session include ways to protect
the feelings of the participants. This psychological safety will help the
participant feel safe enough to open up and offer the more creative, although
not necessarily "accepted" ideas. These are the ideas that drive the creative
cycle and help encourage more ideas.

5. The EDGE Brainstorming tool

The brainstorming tool created is designed to flow from the function tree.
Once the higher level functions of a design have been determined, the
governing functions should drive the topic of the brainstorming session.
Currently, the brainstorming tool has an area for a user to enter in a topic for
the session, but within the context of the information flow, this topic will be
populated from a previous location. The tool, as it stands also has a field called
Method. This method field will allow expansion of the brainstorming session
tool to also be used for a brainball session. This enhanced functionality will be
coming in the months ahead. The beginning screen asks a user to enter in
their project number, the long and short topic (which I have mentioned, the
short topic will flow from the functions defined), the method (to be a pull
down list of options such as brainstorming or brainball), the location and the
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observations. Once the brainstorming session has been initiated, the user is
asked to enter the usernames of the participants in this brainstorming
session. This will allow those users to also see this session listed in their
session list. After entering in the users involved, the next step is to enter in
the ideas developed in the brainstorming session. The page presently is
devoted to simply entering in and displaying the ideas as entered. This page
also may serve the purpose of displaying the rules of brainstorming.. Currently
the footer of the page always has a link to the Wikipedia article on
brainstorming, although in the future this link will be a reference back to the
FACETS brainstorming tutorial. Some guideline could be made for a target
number of ideas or a target length of time spent. Once the ideas have been
developed, the session is only half done. The next step is categorizing the
ideas. To accomplish this, the category name can be entered, and then the
ideas in that category checked and then the category saved. This screen will
update to show already created categories. It also removes ideas that have
been categorized and only displays the uncategorized ideas. It's okay to leave
ideas uncategorized if they are suitably unique. The purpose to categorizing
ideas is to avoid a confusing vote tally that may not properly reflect the
group's intent. For example, if 3 ideas are quite similar, and all get 2 votes
while 1 unique idea gets 3 votes, the view is that the one idea is the most
desirable one, where in actuality, once the similar ideas have been grouped,
their 6 votes is clearly more desirable than 3. After the categorizing is
complete, the voting system is available. The way that the page is currently
developed, every time you access the voting site and save the results, it saves
the new votes. NOTE: It does NOT add the votes to the current totals. To use
the system as it stands, all voting should be done at the same time and the
voting recorded in the system for the record and to drive further idea
development. After voting is complete, the summary page will display the
session information, participants, and a vote ranked display of the categories
with all the included ideas.

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6. Future development
Still to come! The observations should be editable from this summary
page. Also, it may be more visually pleasing to not repeat all of the vote
tallies and categories for each idea. This is a live project and all of this is
tweak able to better fit the needs of the users as the system is used and
benefits and weaknesses are discovered.

7. History of Brainstorming:

The term Brainstorming is used and popularized by Alex Faickney Obsorn in

1953 through the book Applied Imagination. In this book Obsorn presented
the Brainstorming method and effective rules for brainstorming session.
When he was jobless, he worked as press reporter, he also wrote book but
publisher rejected his book because of old ideas. Publisher told him his book
was not new, lacking in creative ideas. Later Osborn started his own
advertisement company to provide new creative ideas. Osborn organized
studies of group discussions to solve problems in 1939. He was frustrated by
employees' inability to develop creative ideas. He began mass group thinking
sessions and discovered significant improvement in the ideas produced by
employee. Many experiential studies have been conducted regarding group
idea generation. Some studies have ignored a few basic issues framed by
inventor of the tool.

8. Difference between Mind mapping and Brainstorming:

Mind mapping is also a group discussion tool to explain the ideas. Mind
mapping is used to work out the relationship between their ideas or points by
drawing. It shows relationship between ideas. According by Tony Buzan "Mind
mapping is a method of visually representing ideas and of aiding the
brainstorming "free association" process. A visual method of mapping
information to stimulate the generated ideas and analysis of it. "A method of
accessing intelligence, allowing rapid expansion and exploration of an idea in
note form." (Tony Buzan) Brainstorming is a group creativity technique
generates large number of ideas for solution of problem in text/note form.
These ideas analyzed by facilitator and used to solve problem. Mind mapping
generates visualized structure and classified ideas as a form of problem
solving or decision making. That is basic difference between brainstorming
and mind mapping.
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9. Types of Brainstorming:

There are two types of brainstorming. It should be selected based on its

advantages and disadvantages for maximum benefits.
1. Structured brainstorming: Members of group will sit in a circle. The leader
facilitates thebrainstorming. The facilitator will write their ideas in a
rotational form on the board. This exercise will be carried out in particular
order till each person contributes an idea. If a member is not ready with
his/her idea it can passed, latter he or she may provide idea or pass again.
2. Unstructured brainstorming: Members of group can sit in a circle or in a
classroom in any formof arrangement. There is no order of response. The
facilitator will motivate everyone to provide his/her idea.

10.Organizing Brainstorming either as individuals or groups:

1. Individual brainstorming tends to produce a wider range of ideas than

group brainstorming, buttends not to develop the ideas as effectively,
perhaps as individuals on their own run up against problems they cannot
solve. Individuals are free to explore ideas in their own time without any fear
of criticism, and without being dominated by other group members.
2. Group brainstorming develops ideas more deeply and effectively, as when
difficulties in thedevelopment of an idea by one person are reached, another
person's creativity and experience can be used to break them down. Group
brainstorming tends to produce fewer ideas (as time is spent developing ideas
in depth) and can lead to the suppression of creative of quiet people by loud
and uncreative ones

11.Osborn's method of Brainstorming:

Osborn mentioned four general rules of brainstorming to increase the

overall creativity of the group. 1. Focus on quality: This means maximum
quantity breeds quality. If the large number of ideas are generated it helps
to produce an effective solution. It generates ideas for solution of
problem.
2. Don t criticizes: Don't criticize produced ideas. Hold the criticism or
evaluation on generatedideas by group members. It is important to feel
free to generate more ideas by members. If ideas are evaluated or
15
 criticized then members will not present ideas freely. They feel shy to ask
something new.
3. Welcome unusual ideas: Record all ideas, unusual ideas are also
welcome. It can help to generatemore ideas. Unusual ideas can assist to
create better ideas to another member of group.
4. Improve ideas: Good ideas may be combined and generate single better
idea and put it for furtherdiscussion or solution.

12.Problem solving process:

When problem is identified then brainstorming can used to solve or find

out solution of raised problem. Following steps are involved in problem
solving process.
1. Problem identification
2. Problem definition
3. Problem analysis
4. Identifying causes
5. Find out the root causes
6. Data analysis
7. Solution generation
8. Identifying resistances
9. Plan for solution implementation
10. Implementation
11. Observation
12. Standardization.

13.Steps of Brainstorming:

Every step is important in brainstorming process, ignorance of step will

meet incomplete result or disadvantage. Skipping out the steps in
brainstorming session can be expensive mistake and time spending. If all
steps are carried out properly, it is very powerful to find better solution. 1.
Select
the group: facilitator must select the members not less than 5 or more
than 20.
2. Specify the objectives: Facilitator should build objectives and define why
he wants to brainstorm.He will find out about all members interested and
16
 happy for selected central question. Allow people to make noise, shout,
laugh, and enjoy.
3. Define the roles- facilitator must decide the role of leader, recorder etc.
4. Explain the rules: facilitator should explain the rules to every one before
discussion begins. Everyone must be clear about question.
5. Start the discussion: begin to start discussion rounds, they should take
some rounds and produceideas.
6. Record the ideas: Ideas must be recorded and arranged.
7. Encourage the Ideas: wait for ideas, don't hurry, participants must get
sufficient time to think andpresent better idea. Facilitator should
encourage the members to present ideas and appreciate all ideas.
8. Do end on the wild ideas

4.1 Actual methodology followed:

1. Thefirst step was that we finalized our topic with our respective guide.
2. We divided the project work equally between all the members of our group.
3. Then we researched on our topic via google as well as in books
4. Then we collect information related to topic
5. We edited all the information with given respected format
6. And finally we made our report.

Sr. Name of Specifications Qty Remarks

No. Resource/material
1 Operating system Windows 11 1

2 Web Browser Google chrome 1

3 Internet Website https://www.simplilearn.com/ 1

17
5.0 Skills Developed/Learning outcomes of this micro project

Through this advertisement analysis project, I developed several important

skills such as critical thinking and communication by evaluating both the
strengths and weaknesses of the chosen ad. I enhanced my media literacy by
understanding how advertisements influence consumer behavior and how
emotional and visual elements are used to convey messages. The project also
helped improve my research and writing skills as I gathered relevant
information and presented it clearly. Additionally, it boosted my creativity by
analyzing the use of taglines, music, and visuals, and strengthened my overall
ability to express ideas effectively.

8.0 Conclusion:

Analyzing the Coca-Cola advertisement helped me understand how powerful

advertising can be in influencing emotions and consumer behavior. The ad's
strengths lie in its emotional appeal, cultural relevance, and memorable
branding, which make it highly effective in connecting with the audience.
However, it also has certain drawbacks, such as repetitive themes and lack of
focus on health concerns. Overall, this project not only deepened my
understanding of advertisement strategies but also helped me develop
important skills like critical thinking, creativity, and effective communication.

Thank You…

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