Business 3
Business 3
APPLICATIONS
2
Objectives
Identify features to look for when
evaluating a Web site or its content.
List the most popular Internet services,
and explain what they do.
Describe the three types of e-
commerce.
List safe surfing procedures, and
identify hazards of the Web.
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Internet and World Wide Web
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How Does the Internet Work?
Volunteers maintain the Internet
networks.
Private and public groups provide the
equipment.
Network service providers (NSPs)
◦ Maintain the Internet backbone—the main
high-speed routes
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How Does the Internet Work?
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What is Web?
The Web (World Wide Web-WWW) consists of
information organized into:-
◦ Web pages containing text and graphic
images.
It contains hypertext links, or highlighted
keywords and images that lead to related
information.
A collection of linked Web pages that has a
common theme or focus is called a Web site.
The main page that all of the pages on a
particular Web site are organized around and
link back to is called the site’s home page.
The Internet and the Web: What’s th
Difference?
Web contains the
information.
Internet transports
information to and from
users.
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How to access the Internet?
Many schools and businesses have direct
access to the Internet using special high-
speed communication lines and
equipment.
Students and employees can access
through the organization’s Local Area
Networks (LAN) or through their own
personal computers.
Another way to access the Internet is
through Internet Service Provider (ISP).
Internet Service Provider (ISP)
A commercial organization with
permanent connection to the
Internet that sells temporary
connections to subscribers.
Examples:
◦ TTCL, Raha Liguid Telecom, UCC, Capital
Technologies, CATs-net, Marlink (T),
SIMBA.NET, and so on.
Choosing an Internet Service
Provider
• Once you have decided which type of internet
access you are interested in, you can
determine which ISPs are available in your area
that offer the type of internet access you want.
• Then, you will need to purchase internet
service from one of the available ISPs.
• Things to consider as you research ISPs:
– Speed
– Price on usage
– Installation Cost
– Service Record
– Technical Support
– Contract Terms
How to access the Internet?
To access the Internet,
◦ An existing network need to pay a small
registration fee and agree to certain
standards based on the TCP/IP
(Transmission Control Protocol/Internet
Protocol) reference model..
Each organization pays for its own
networks and its own telephone bills,
◦ Costs usually exist independent of the
internet.
Addresses on the Web: IP
Addressing
Each computer on the internet does
have a unique identification number,
called an IP (Internet Protocol) address.
The IP addressing system currently in
use on the Internet uses a four-part
number.
Each part of the address is a number
ranging from 0 to 255, and each part is
separated from the previous part by
period,
For example, 192.168.10.2
Domain Name Addressing
Most web browsers do not use the IP address
to locate Web sites and individual pages.
They use domain name addressing.
A domain name is a unique name associated
with a specific IP address by a program that
runs on an Internet host computer.
This program, which coordinates the IP
addresses and domain names for all computers
attached to it, is called DNS (Domain Name
System ) software.
The host computer that runs this software is
called a domain name server.
How to access the Web?
Once you have your Internet connection,
then you need special software called a
browser to access the Web.
Web browsers are used to connect you to
remote computers, open and transfer files,
display text and images.
◦ Web browsers are specialized programs.
◦ Examples of Web browsers: Netscape
Navigator (Navigator), Internet Explorer ,Google
Chrome, Mozilla, MS Edge, Safari, Opera, etc
Client/Server Structure of the Web
Web is a collection of files that reside on
computers, called Web servers, that are located
all over the world and are connected to each
other through the Internet.
When you use your Internet connection to
become part of the Web, your computer
becomes a Web client in a worldwide
client/server network.
A Web browser is the software that you run on
your computer to make it work as a web client.
Hypertext Markup Language (HTML)
The public files on the web servers are
ordinary text files, much like the files
used by word-processing software.
To allow Web browser software to read
them, the text must be formatted
according to a generally accepted
standard.
The standard used on the web is
Hypertext Markup Language (HTML).
HTML uses codes, or tags, to tell the Web
browser software how to display the text
contained in the document.
Uniform Resource Locators
To identify a Web pages exact location,
Web browsers rely on Uniform Resource
Locator (URL).
URL is a four-part addressing scheme
that tells the Web browser:
What transfer protocol to use for transporting
the file
The domain name of the computer on which
the file resides
The pathname of the folder or directory on the
computer on which the file resides
The name of the file
Structure of a Uniform Resource Locato
Protocol Pathname
http://www.ifm.ac.tz/admission/prospectus
filename
Domain name
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Exploring Internet Services
Electronic mail (e-mail)
◦ Type of application software that makes sending
and receiving messages through computer
networks possible
E-mail attachment
◦ Computer file included with an e-mail message
Spam
◦ Unsolicited e-mails, usually from advertisers
◦ Do not open spam
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E-mail service
Six steps for Writing an email;
◦ Identify your goal –before composing, ask
yourself what do you want the recipient s to act
after they have read it.
◦ Consider your audience –your tone should
match your audience
◦ Keep it concise –make it brief as much as
possible
◦ Proofread your email –check spelling, grammar
or syntax errors.
◦ Use proper etiquette –include a courteous
greeting and closing to sound friendly.
Format and structure of an email
Format and structure of an email
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Exploring Internet
Services
Anonymous FTP
◦ Files are available publicly available for downloading
◦ Lack of security
◦ Do not send sensitive material
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E-Commerce
E-commerce
◦ Conducting business through the use of
networks or the Internet
E-tailors (Web-based retailers)
◦ Online merchants
Business-to-business (B2B)
e-commerce
◦ Refers to a business providing supplies to other
businesses via the Internet
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E-Commerce
Consumer-to-consumer (C2C) e-
commerce
◦ Refers to the exchange of business between individuals
◦ Example: eBay
Business-to-consumer (B2C) e-
commerce
◦ Refers to shopping online rather than at a physical store.
Online shopping
◦ Shop for good deals
◦ Use shopping portals to compare prices and products
Example: PriceGrabber.com
◦ Look for coupons and rebates
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E-Commerce
Other growth areas
◦ Travel reservations
◦ Banking
◦ Online stock trading
◦ Nonretail services, such as
health, news, and dating services
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Safe Surfing
Guidelines for safe surfing
◦ Never give out identifying information.
◦ Never respond to suggestive messages.
◦ Never open e-mail from an unknown
source.
◦ Never allow a child to make
arrangements for a face-to-face
meeting alone.
◦ Remember individuals online may not
be who they claim to be.
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Safe Surfing
Additional online hazards to avoid:
◦ Malware
◦ Identity theft
◦ Threats to you and your family
◦ Unscrupulous vendors
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Summary
• Describe the basic types of technology that
make telecommunication possible.
• Describe computer networking concepts.
• Describe the nature and function of local-area
networks and wide-area networks.
• What are the principal components of
telecommunications networks and key
networking technologies?
Define the Internet, and explain how it works.
Connecting a computer network to an internet.
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Summary
Describe methods for accessing the
Internet.
Differentiate between the Internet and the
World Wide Web, and
Describe the elements that enable Web
content to be displayed.
Describe several methods of finding
information on the Web including the use
of a URL, surfing, conducting searches,
and sharing with other Web users.
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Summary
Identify features to look for when
evaluating a Web site or its content.
List the most popular Internet services,
and explain what they do.
Describe the three types of e-
commerce.
List safe surfing procedures, and
identify hazards of the Web.
46