pushpraj_cv (1)
pushpraj_cv (1)
EDUCATION
University of Warwick | MSc International Business Coventry, United Kingdom | September 2023-September 2024
University of Mumbai | BSc (Honours) Computer Science Mumbai, India | July 2018 – July 2021
WORK EXPERIENCE
Optimised tools like Power BI and Tableau to develop interactive dashboards and seamlessly integrated it
with Salesforce to enhance data driven decision making.
Led the charge of important projects such as ‘Sales Insights ‘and aided the client companies to generate a
significant increase in their revenues.
Executed extensive data transformations using python libraries such as pandas and carried out ETL process,
to ensure data quality which enabled to give more precise insights and reduced execution time by 40 %.
TCF Logistics | Freight Analyst Intern Delhi, India | April 2021 – August 2021
Achieved a remarkable 300% increase in followers by implementing data-driven marketing strategies and
engaging content creation.
Analysed and optimized Google Ads campaigns, determining the most effective posters and ad creatives to
boost click-through rates and ultimately increased revenue by 35%.
Created visually appealing posters and graphics using Canva, enhancing brand identity and effectively
communicating marketing messages to the target audience.
ACADEMIC PROJECTS
Developed a Hotel Recommendation System that utilised user preferences, budget constraints, and location
preferences to provide tailored suggestions for affordable and conveniently located accommodations.
Utilized Python , Machine Learning algorithms and Scikit-learn for building recommendation algorithms and
employed SQL Server for efficient storage and retrieval of user and hotel data.
Conducted a comprehensive market segmentation analysis for a supermarket chain, leveraging purchase
history and customer demographic data to identify distinct customer segments with varying preferences and
buying behaviours.
Developed tailored marketing campaigns and product strategies for each identified customer segment,
poised to enhance customer engagement, boost sales, and improve overall customer satisfaction once
implemented.
SKILLS
Tools and Libraries: Power BI, Tableau, MS Office, NumPy, Pandas, Seaborn, Matplotlib, Machine Learning,