Lesson 3 Be a Critical Thinker
Lesson 3 Be a Critical Thinker
information around us all the time. Every time we When Minjeong read “100% of users,” she should
read an article on the Internet or see a commercial have asked herself, “Where did the company get this
on TV, we are likely to come into contact with figure?” If Minjeong had read the tiny letters at the
numbers and figures. Generally, these numbers help bottom of the ad, she would have found that the
us make better decisions in our daily lives. For sample included only five people. As in this case,
example, when we choose which movie to see, we when a sample is not large enough to show a wide
can check the ratings and see the reviews of range of results, it can be misleading. By using small
thousands of viewers. Similarly, when people see samples, companies can come up with any results
statistics that show fastening a seat belt greatly they want and use them for their own purposes.
they may choose to wear one themselves. These are People can also get the wrong idea from statistics
just a few examples of how statistical information when a sample is not random. For example, a
plays an important role in our lives. However, is it restaurant may put survey cards on the tables,
safe to believe statistics exactly the way they are hoping to know what most customers think about its
presented to us? Unfortunately, statistics can be food, service, or atmosphere. However, few cards will
misused in many ways. Let's learn about some be filled out by normal customers, because they
common tricks behind statistics. don't have any reason to do so. Only those with
ABC Corporation wants to hire some employees. In avoid being tricked, however, you have to know what
order to look like a well-paying company and to sort of average is being reported. You also need to
recruit competent candidates, the company decides find out the distribution of the values in order to get
to distribute a press release that says the average a more accurate idea of the real data.
average. There are two more kinds: the “median” and goes all the way up to 100 and all the way down to
the “mode.” The median is the number that is exactly 0, which makes the decrease in the percentage look
in the middle of all the other figures. In this case it modest. In the other graph, only 10 percentage
is $30,000, because 12 employees are making more points are shown, from 65 to 75, which makes the
than $30,000 and 12 are making less. The mode is change seem much more extreme. Notable is the
the number that appears most frequently — $20,000 fact that the two graphs are based on exactly the
in this case. As you can see in the illustration, there's same data. So, if you want to point out the
only a handful of people that are earning an average
seriousness of skipping breakfast, you can use the
salary of $57,000 or higher. However, because the
second graph. In fact, you can make nearly any
company wanted to be perceived as a well-paying
graph more convincing in favor of your argument by
one, it used the mean, which results in a deceptively
cutting off the graph at a certain point.
high average salary.
Hence, whenever you see a graph, you should check
convincing.