1. Introduction NGN
1. Introduction NGN
Agenda
1. A Brief History of Electrons Movements
From Talking to Communicating
Demand
Cost
Outlook
2. Convergence, Evolution or Revolution?
3. What is NGN?
Baseline
Technology
Outlook
Opportunities
4. Does a Brand New Network Addresses Lack of Imagination?
Apple, Google & a Mobile Operator?
Partnerships
New Opportunities
2
1. A Brief History of Electrons Movements
Fixed Perspective
Personal Computer with
computer 64kb/s modem Laptop Internet
Computing TV IPTV Video
Phone
cable VoIP
Home Phone Cordless Tablet
Telephone
Phone xDSL Hi-Speed Internet
Voice PSTN ISDN
Internet Virtualisation Cloud
Reality
1G Augmented
Services
Mobile Phone 3G Mobile Smart Phone
Technology SMS Phone 4G
2G 3G 3,5G
Data
3
2,5G MMS Video
Mobile Perspective Call
1. Evolution of Mobile Networks
Services
QoS
Mobile TV
Fast Mobile
MMS Internet
Data Mobile Internet HDTV
Voice SMS Video
Video Call
Broadcast
1870s 1970s 1980s 1990s 2000s 2010s LTE
Mobile Wi-Max
Analog Signal GPRS UMTS
EDGE HSDPA+
LTE Advanced
Digital Signal HSDPA
Technology
1G 2G 3G 4G
4
1. Growing Demand for Connectivity
Source: Cisco VNI 2011 Global IP traffic 2010-2015
60
Thousand PetaByte/month
40
Fixed Internet
Managed IP
20 Mobile Data
0
2010 2011 2012 2013 2014 2015
Conversely, new demand for data traffic only brings marginal revenue increase
6
1. Customer Perspective Evolution
Computing
Telephone
News
Reality
Augmented
Television
Mail Converged
Interactive
Phones IPTV
7 gaming
1. Europe: State of The Union
Fixed Broadband pop. coverage
80,0%
70,0%
60,0%
50,0%
None
40,0% < 2 Mbps
2 - 10 Mbps
30,0%
> 10 Mbps
20,0%
10,0%
0,0%
Germany Italy UK
2020 EU Digital Agenda Goals: 100% > 30 Mbps, 50% > 100 Mbps
8
1. Market Trend – Huge Competition
Commercial Convergence
• Bundling of fixed, mobile, data and TV services
• Subscribers can access fixed, mobile, internet and TV services from
a single operator
Service Convergence
• Subscribers access same services regardless of whether they are
using a fixed or mobile connection (e.g. Email access on a computer,
mobile or fixed phone)
Device Convergence
• One device may integrate various access types:
• This may include Mobile Networks (GPRS, 3G, HSDPA) and wireless
technologies (Bluetooth and/or WLAN 802.11 b/g)
• Also may refer to ‘one device does all’ with enhanced functions such as
10 Music / Photo / Data / GPS
2. Network Convergence
Network Convergence
• Removal of distinctions between fixed and wireless networks
NGN
11
Source: Ericsson
3. What is Next/New Generation Network, NGN?
12
3. NGN – Technical Features
13
Source: Defined by ITU-T (International Telecommunication Union)
3. NGN – Basic Architecture
• Access
• Transport & Switching
• Control & Intelligence
• Service (Application)
14
Source: Ericsson
3. Expected Benefits from NGN
…End User perspective …Network Service Provider perspective
Converged Reality
Phones Augmented
IPTV Interactive
15 gaming
3. New Revenue Streams – Opportunity & Challenge
Digital Content Revenue
(Global Consumer Market)
Billion $ 350
308
300
250
+108 Bn $
200
200
150
100
50
0
Source: Gartner 2010 2015
Who is going to earn the revenue? Telcos currently only earn traffic fees
Need to upgrade Business Models, not just Network capabilities
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4 – Apple, Google & Vodafone
Product First
• Understand the Users
• Focus on Customer Experience
• Apply and Use Technology as an Enabler
• Be Product Oriented
• Innovate
Technology First
• Invest on Technology
• Build Relationship with Customers
• Focus on Technology
• Be late with the Application of Technology
• Follow the Technology
Market First
• Identify a Need
• Create a Market
• Innovate
• Challenge
• Expand
Android Mobile OS
Microsoft Software
Google OS on the Cloud
Nokia Hardware
Google Voice
Samsung Hardware Skype VoIP Service
18
4. A Sample Case
Japan is developing a “New-Generation Network”
More than 100 billion terminals can be connected at the same time
Opportunity Challenge
- New Services - Revenue Sustainability
- New Revenue Streams - Cost Rationalisation
- New Innovative Business Models - Innovative Offerings
- IT Rationalisation - Differentiation
- Consolidations - Regulation
- Bridging Technology with Services - Customer Ownership
Need Risk
- Innovation - Market Instability
- Time to Market - Offshoring
- Integration & Migration - Regulation Constraints
- Transformation & Change Management - New Competition from OEMS
- Focus on the Needs rather than Technology - New Competition from SW/Platform vendors
- New Paradigm
20
5. What Telcos Need to Consider?