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Local SEO Checklist 2.0

The document outlines essential factors for local SEO, including local search ranking and conversion factors, as well as optimizations for Google Business Profile (GBP) and additional platforms like Apple Business Connect and Bing Local Places. It emphasizes the importance of reviews, complete business information, and effective use of keywords across various elements of a business's online presence. Additionally, it provides a checklist for evaluating and improving local SEO performance, focusing on aspects such as website user experience, technical SEO, and backlinks.

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easyshop390

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0% found this document useful (0 votes)

109 views

Local SEO Checklist 2.0

Uploaded by

easyshop390

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as XLSX, PDF, TXT or read online on Scribd

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THE ULTIMATE LOCAL SEO C

DELIVERABLE INFO LINK

Local Search Ranking Factors
### Distance of address to point of search
### Primary GBP category
### Keywords in GBP title
### Physical storefront address
### Additional GBP categories
### Complete Google Business Profile
### Removal of spam profiles
### Quality of reviews
### Quantity of reviews
### Keywords in reviews
### Keywords in GBP landing page title
### Place map pin at the right location
### Quality backlinks to domain/GBP landing page
### Internal linking
### Topical relevance (industry & geo)
### Keywords in sub-headlines & body copy on GBP landing page
### Keywords in other parts of your profile
Local Search Conversion Factors
### Quality of reviews
### Quantity of reviews
### High-quality photos/videos
### Complete business information (name, address, phone, website...)
### Hours of operation
### Completed GB Profile
### Reply to reviews
### Service or product-related keywords in reviews
### Google Business Profile description
### Keyword relevance on GBP landing page
### Justifications
### Opening date
### GBP service section
### GBP products section
### GBP posts
### Booking feature
### Messaging feature
### Attributes
Google Business Profile
### Qualify for a listing Link
### Verify the Google Business Profile Link
### Choose an appropriate Google Business Profile name Link
### Select one relevant primary category Link
### Specify your business location Link
### Add a phone number Link
### Include your website URL Link
### Get reviews on a regular basis Link
### Request negative (unfair) review removals Link
### Reply to all reviews ASAP Link
### Take on bookings? Link
### Add relevant services Link
### Run a service area or hybrid business? Link
### Select most relevant additional categories Link
### State your business hours Link
### Add a Google Business Profile description Link
### Add relevant products Link
### Take & upload relevant high-resolution photos Link
### Pinpoint your service area/s Link
### Enable the messaging feature Link
### Publish posts on a regular basis Link
### Additional/special hours Link
### Add highlights & attributes Link
### Fill out menu/booking items Link
### Upload relevant videos Link
### Showcase your opening date Link
### Take care of questions & answers on your profile on search Link
### Have products in-store? Link
### Understand the insights section Link
### Make use of justifications Link
### Share your review link with your customers Link
### Add call tracking with Google Link
### Take advantage of Google's business site Link
Additional GBP Optimizations
### Get keyword-rich reviews
### Use keywords in Google posts Link
### Use the product section for services
### Remove outdated or irrelevant photos from GBP
### Audit your listing regularly
### Add links to the GBP site pointing to your real website
### List your socials on your website footer
### Mention GBP categories on website
### Add additional or call tracking phone numbers
### Tag photos (exterior, interior, staff etc.)
### Add a label to GBP
### Add store codes to GBP
Local SEO Tools
### Brightlocal Link
### Pleper Chrome extension Link
### Semrush Link
### Callrail Link
### Google Business Profile Marketing Kit Link
### Schema markup generator Link
### SEO Minion Chrome extension Link
### Frase Link
### Cora Link
### Google Trends Link
### Answer The Public Link
### RankFlux Link
### Geoimgr Link
### Try The API Link
Apple Business Connect
### Sign up for Apple Business Connect Link
### Create an Apple ID if you haven't one already Link
### Create a small business account Link
### Verify your listing
### Complete your place card Link
### Add, edit & delete photos Link
### Set up Showcases Link
### Use actions in showcases Link
Bing Local Places
### Sync your listing with your Google Business Profile Link
### Download Bing places for business Link
### Add social profiles
### Add business relationships
### Add amenities
### Add deals or discounts to your listing Link
Citations
### Name, address, phone (NAP) consistency
### Link to the correct location page from your citation
### List your business on industry-related sites & directiories
### List your business on global directories & sites Link
### Get listed on data aggregators Link
### Perform a citation audit for your business Link
Website
On-Page
### Title Tag
### Meta description
### URL structure
### Image alt text
### H1 headline
### Sub-headlines
### Body copy
### Set featured image
### Optimize Images /file size / compress Link
### Outgoing internal links
### Incoming internal links
### Call-to-actions
### Make your mobile phone number clickable
### Image file name
### Image title
### Anchor text optimization internal links
### Not more than 200 words per paragraph
### Content design
### Local Schema Markup
Header
### Navigation menu
### Call to action
### Name, address, phone
### Brand logo
Footer
### Navigation menu
### Name, address, phone, email
### social icons
### Call to action
### Newsletter form
Homepage
### Optimized above-the-fold area
### NAPE
### Why choose us
### Service/Product teaser
### Social proof
### Business & Team photos
### About us teaser
### Promo video
### Embedded map
### Driving directions
### FAQ's
Service/Product Page
### List the benefits of your service/product
### Describe your process
### Are you receiving customers or travelling to their location? Describe!
### Add Calls-to-action
### Social proof
About Us Page
### Write about you!
### Add social proof
### Photos/videos
Contact Us Page
### NAPEH
### Contact form
### Map
### Driving directions
Blog
### Create relevant local & industry-related content
### Place links pointing to your money pages
### Create content that's shareworthy
### Answer people's questions
### Include keywords in link anchor texts
### Repurpose your articles for GBP & Social Media
Location / Service Area Pages
### Optimized above-the-fold spot
### location + service/product in URL
### location + service/product in page title tag
### Show your name, address, phone number, e-mail address
### location + service/product in meta description
### location + service/product in H1 headline
### location + service/product in sub-headlines
### location + service/product in body copy
### Use location + service/product as link anchor text on other pages
### Show your product
### Show your service
### Ratings
### Showcase reviews & testimonials
### Add FAQ's
### Embedd a video into your page
### Add a team section
### Why choose us
### Manual driving directions
### Embedded Google Map
### About us section
### Local content
Multi Locations
### Check eligibility and special rules Link
### Create 1 individual landing page for each of the locations
### Be sure each location page targets one main keyword & the location
### Create citations for each location separately
### Create a hub page to list your locations
### Create location-specific content Link
### Add location-specific contact information to landing page
### Embed a Google Map location or service area Link
### Use local business Schema Link
### Create groups for multiple profiles Link
### Optimize Google profiles in bulk Link
### API Link
### Create a bulk upload sheet Link
### Use labels on GBP Link
### Use store codes on GBP if applicable Link
### Download your business profiles in bulk Link
### Format your address for bulk uploads Link
### Bulk verification Link
Mobile Friendliness
### Test mobile friendliness Link
### Navi menu top right or bottom-right
### Buttons and links are easy to click
### Is everything displayed correctly on various devices? Link
### Web elements have enough space between them
### Test mobile page speed Link
### Text readable?
### Enough contrast? Link
### Pay attention to links on mobile Link
### Avoid pop-ups or delay their appearance
### Keep the site design more clean compared to desktop
Speed
### Largest Contentful Paint (LCP) Link
### First Input Delay (FID) Link
### Cumulative Layout Shift (CLS) Link
### First Contentful Paint Link
### Interaction to Next Paint (INP) Link
### Time To First Byte (TTFB) Link
Technical SEO
### Fix status code errors Link
### Fix robots.txt errors Link
### No canonical www to non-www issues Link
### Site indexing issues Link
### SEO-friendly URLs Link
### Avoid duplicate URLs Link
### Avoid cloaking Link
### Avoid link schemes Link
### Avoid or reduce number of redirects Link
### https instead of http Link
### Page speed Link
### Mobile friendliness Link
### Duplicate title tags and meta descriptions Link
### Submit a sitemap to Google Search Console Link
### Avoid automatically generated content Link
Website User Experience
### Unique content that satisfies a need Link
### Is the site trustworthy?
### Is the website easy to use?
### Is it easy to navigate and users find what they search for?
### Does it provide value to its users?
### Does the design trigger an emotion? Link
### Have you run A/B tests between different elements?
Backlinks
### Local & industry-related news sites
### High domain authority websites
### From local business websites
### General structured citation sites Link
### local .edu or .gov sites
### Press releases Link
### Sponsoring local events
### Hosting local events
Local SEO KPIs
### Visibility Link
### Return on investement (ROI) Link
### Conversions (leads, sales) Link
### Keyword rankings Link
### Engagement Link
### Customer lifetime value (clv) Link
### Click-through-rate Link
### Page speed Link
### Backlinks Link
L SEO CHECKLIST BY HYPETRIX.
EVALUATION IMPACT SCOPE FREQUENCY

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In Progress Very high

Needs Review Very high
Complete Very high
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T BY HYPETRIX.COM
NOTES
KEYWORDS

Primary
# DATE PAGE
Keyword

https://plumbersheaven.com/services/drain-
1 ### Plumber
repair

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ON-PAGE CHECKLIST
KEYWORDS

Secondary Additional Meta

Title Tag URL
Keywords Keywords Description
Plumbing
Drain Repair,
Company,
Pipe
Plumbing
Installation, 1 1 1
Service,
Repair
Plumber Near
Bathroom
Me

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HECKLIST
ON-PAGE ELEMENTS
Optimize
H1 Sub- Image File Image File Image Alt
Body Copy
Headline Headlines Size / Name Text
Compress

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Anchor Text
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/ Internal Main CTA
Links /
Links
Anchor Text

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0 0 FALSE
0 0 FALSE

0 0 FALSE

0 0 FALSE
0 0 FALSE

0 0 FALSE

0 0 FALSE
0 0 FALSE

0 0 FALSE

0 0 FALSE
0 0 FALSE

0 0 FALSE

0 0 FALSE
0 0 FALSE

0 0 FALSE

0 0 FALSE
GOOGLE BUSINESS PROFILE HOT
Start

Team
# Date All Done Hotel Guide
Owner Starter Guide
Member

1 11/3/2022 Steven 1 1 1
2 11/4/2022 0 0 0
3 11/5/2022 0 0 0
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ESS PROFILE HOTEL CHECKLIST
GBP Setup

Google Business Profile Setup

GoogleStep
Business
1 Profile Setup
GoogleStep
Business
2 Profile Setup Ste

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Maintenance Additional Info

Amenities Check-in & Check-out

Class Ratings
Marketing Starter
Agency
Guide Starter Guide

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Additional Info

Connectivity Partner
Vacation
GuideRentals Starter Guide

# Date Business Profile Reason GBP Reinstatement Form

suspended, fake
1 11/3/2022 ABC Plumbing Service review, keyword 1
2 stuffing 0
3 0
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M & SUSPENSION CHECKLIST
Internal Google Business Profiles External Google Busine
Reply
Flag Fake Flag Fake
Remove Fake Reviews Politely to Suggest Edit
Reviews Profiles
Fake Reviews
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al Google Business Profiles Help

Redressal Form Ask For Help

1 TRUE
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FAIL CHECKLIST TO REINSTATE G
Get help with suspensions: Call +1-844-491-9665

Keyword
Business
# Date Google Business Profile URL stuffed
Name
business name

1 11/3/2022 Lilly Plumbing https://g.co/kgs/KM6xG2 1

2 0
3 0
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48 0
49 0
50 0
EINSTATE GOOGLE BUSINESS PROFILES
Submit a reinstatement request

Shared phone
& GBP & third-
Website URL GBP & Website
address/name/ party
forwards to business Business is
category with site/directory
another information online-only
another information
business site don't match
business don't match
listing
0 0 0 0 0
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LES

Someone has recently

Category is of changed the GBP Someone has
high risk due from a physical reported your Business
to high number storefront business to business or address is a
of spam a service area marked it as virtual office
profiles business and vice closed
versa
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Multiple
GBP was used User email profiles at the
in fraudulent account got same address
activities suspended for the same
business

0 0 FALSE
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0 0 FALSE
0 0 FALSE
0 0 FALSE
0 0 FALSE
GOOGLE BUSINESS PROFILE C
Business NamRed Lilly Plumbing
13073 Francisquito Ave, Baldwin Park, CA 91706,
Address
United States
Phone 323-999-0000
E-Mail [email protected]
Website URL mQ:1668866374956&q=Red+Lilly+Plumbing&ludoci
https://redlillyplumbing.com
Google URL d=8127123852256533228&gsas=1&lsig=AB86z5WB
pYZS4zDvr55WPPrhiar8&shem=lssle&kgs=e8563574

# Point

1 FALSE Qualify for a listing

2 FALSE Verify your Google Business Profile

3 FALSE Run a service area or hybrid business?

4 FALSE Choose an appropriate Google Business Profile name

5 FALSE Select one relevant primary category

6 FALSE Select most relevant additional categories

7 FALSE Specify your business location

8 FALSE Pinpoint your service area/s

9 FALSE State your business hours

10 FALSE More hours/special hours

11 FALSE Add a phone number

12 FALSE Add call tracking with Google

13 FALSE Include your website URL

14 FALSE Add a Google Business Profile description

15 FALSE Add services

16 FALSE Add products

17 FALSE Add highlights & attributes

18 FALSE Fill out menu/booking items

19 FALSE Take relevant high-resolution photos

20 FALSE Upload relevant videos

21 FALSE Enable the messaging feature

22 FALSE Get reviews on a regular basis

23 FALSE Share your review link with your customers

24 FALSE Request negative (unfair) review removals

25 FALSE Reply to all reviews asap

26 FALSE Publish posts on a regular basis

27 FALSE Showcase your opening date

28 FALSE Take care of questions & answers on your profile on search

29 FALSE Have products in-store?

30 FALSE Take on bookings?

31 FALSE Understand the insights section

32 FALSE Make use of justifications

33 FALSE Take advantage of Google's business site

NESS Logo
PROFILE
URL
CHECKLIST
https://www.redlillyplumbing.com/images/logos/Logo.png
Image URLs https://www.redlillyplumbing.com/images/photo-gallery/gallery/0-2.jpghttp
Social URLs https://www.facebook.com/RealTimKahlert/
Keywords Plumbing, plumbing company, red lilly plumbing
Hours Saturday 7:30am–5pm
Description If you’re searching for an experienced Los Angeles plumbing company, loo
Plumbing. The company offers top-of-the-line residential and commercial

Link

What qualifies?

How to verify your Google Business Profile

Follow these guidelines

Keywords work well. Stick to the guidelines.

Main service or product

Secondary services & products

Adjust the map pin if necessary

Not too big, not too narrow. Google recommends a maximum of 2 hours of driving time

Make sure they're up-to-date

Add additional/special hours

Local phone numbers work best

Google Business Profile Call History

Use UTM parameters for Google Analytics tracking.

GBP description guide

Add relevant services. Many will be pulled from your website.

Even if you're a service-related business, I highly recommend that you use this section.

Choose relevant attributes only

If applicable

Photo guidelines

Video guidelines

How to read and reply to messages

Get new reviews

How to share a link

Request form

Don't let any of your reviews unanswered.

Use relevant images and real photos.

Add an opening date

Q&A explanation

Use Pointy

Turn bookings on

GBP Insights

Justifications guide

How it works
gos/Logo.png
hoto-gallery/gallery/0-2.jpghttps://www.redlillyplumbing.com/images/photo-gallery/gallery/0-29.jpg

bing

ngeles plumbing company, look no further than Red Lilly

e residential and commercial plumbing solutions such as

Additional information
Business Nam
MULTI LOCATION BUSINE
Address
Phone
E-Mail
Website URL
Google URL

# Tick

1 FALSE
2 FALSE
3 FALSE
4 FALSE
5 FALSE
6 FALSE
7 FALSE
8 FALSE
9 FALSE
10 FALSE
11 FALSE
12 FALSE
13 FALSE
14 FALSE
15 FALSE
16 FALSE
17 FALSE
18 FALSE
Red Lilly Plumbing
MULTI LOCATION BUSINESS CHE
13073 Francisquito Ave, Baldwin Park, CA 91706, United States
323-999-0000
[email protected]
https://redlillyplumbing.com
hl=en&sxsrf=ALiCzsaiE7bPJO2pg796ehdmoA9GdOI7mQ:166886637495
6&q=Red+Lilly+Plumbing&ludocid=8127123852256533228&gsas=1&ls
ig=AB86z5WBpYZS4zDvr55WPPrhiar8&shem=lssle&kgs=e856357484d8

Point

Check eligibility and special rules

Create groups for multiple profiles
Create 1 individual landing page for each of the locations
Make sure each of the location pages targets one main keyword &
Create a hub page to list your locations
Create location-specific content
Optimize Google profiles in bulk
Add location-specific contact information to landing page
Embed a Google Map location or service area
Use local business Schema
Create citations for each location separately
Use labels on GBP
Use store codes on GBP if applicable
Download your business profiles in bulk
Create a bulk upload sheet
Format your address for bulk uploads
Bulk verification
API
USINESS
Logo URL
CHECKLIST
https://www.redlillyplumbing.com/images/logos/Logo.png
Image URLs https://www.redlillyplumbing.com/images/photo-gallery/gallery/0-2.jpghttp
Social URLs https://www.facebook.com/RealTimKahlert/
Keywords Plumbing, plumbing company, red lilly plumbing
Hours Saturday 7:30am–5pm
Description If you’re searching for an experienced Los Angeles plumbing company, loo
Plumbing. The company offers top-of-the-line residential and commercial

Example

Multi location guidelines

Group guidelines
https://localbusinessdomain.com/locations/truck-repair-washington-dc
plumber Los Angeles, truck repair Washington DC, dentist Huntington NY
https://business.com/locations/
Blog articles about the local area
Bulk upload sheet guide
Name, address, phone, email, driving directions, location-specific social p
Example of a Google Map embed
Local business Schema generator
Link to the correct location / service area / landing page
Differentiate profiles
For inventory feeds
Download multiple profiles
Create bulk upload sheet for multiple businesses
Address format bulk upload
Request bulk verification
Use the business profile API for multi location businesses
gos/Logo.png
hoto-gallery/gallery/0-2.jpghttps://www.redlillyplumbing.com/images/photo-gallery/gallery/0-29.jpg

bing

ngeles plumbing company, look no further than Red Lilly

e residential and commercial plumbing solutions such as

Additional information
Business Name
Homepage / Location / S
Website URL
Location Page
URL
Page Title
Meta Description
Address / Service
Area
Phone Number
E-Mail Address

# Check

1 FALSE
2 FALSE
3 FALSE
4 FALSE
5 FALSE
6 FALSE
7 FALSE
8 FALSE
9 FALSE
10 FALSE
11 FALSE
12 FALSE
13 FALSE
14 FALSE
15 FALSE
16 FALSE
17 FALSE
18 FALSE
19 FALSE
20 FALSE
21 FALSE
Homepage / Location / Service Ar
Blue Lilly Plumbing
https://bluelillyplumbing.com/
https://bluelillyplumbing.com/locations/miami-beach-fl/
Plumbing Contractors New York City NY
Rite Plumbing provides expert commercial & residential plumbers in New
York City. Call (399) 555-1234 for Free Quote for all your plumbing needs.
Miami Beach Florida
(399) 555-1234
[email protected]

Point

Optimized above-the-fold spot

location + service/product in URL
location + service/product in page title tag
location + service/product in meta description
location + service/product in H1 headline
location + service/product in sub-headlines
location + service/product in body copy
Use location + service/product as link anchor text on other pages (internal/ext
Ratings
Showcase reviews & testimonials
Add FAQ
Embedded video
Team section
Why choose us
Show your name, address, phone number, e-mail address
Manual driving directions (including local landmarks)
Embedded Google Map
Show your products
Show your services
About us section
Local content (area-related information such as industry statistics, etc...)
/ Service
Logo URL
Area Page Checklist
Image URLs
Keywords

Link to service
areas/location
pages

Example

Keyword-related headline, short description, call-to-action

Show your online ratings from Google, Facebook, Yelp, etc...

Screenshots, copy & paste, embedded videos,
Address potential customer's objections.
Embed a sales, promotion, or project video
Show your team to the public
Unique selling propositions
Plus any other relevant contact method
Describe how customers can get to your location
Custom map embed
Products
Services
Show the world who you are.
Area-related information like industry statistics
Areahttps://www.bluelillyplumbing.com/images/logos/Logo.png
Page Checklist
https://www.bluelillyplumbing.com/images/photo-gallery/gallery/0-2.jpg
Plumbing Miami Beach, plumbing company Miami Beach, Blue Lilly
Plumbing Miami Beach
https://bluelillyplumbing.com/locations/downtown-miami-fl/
https://bluelillyplumbing.com/locations/wynwood-miami-fl/
https://bluelillyplumbing.com/locations/allapattah-miami-fl/
https://bluelillyplumbing.com/locations/edge-water-fl/
https://bluelillyplumbing.com/locations/coconut-grove-fl/

Example

related headline, short description, call-to-action

r online ratings from Google, Facebook, Yelp, etc...

ots, copy & paste, embedded videos,
otential customer's objections.
sales, promotion, or project video
r team to the public
lling propositions
other relevant contact method
how customers can get to your location
map embed
world who you are.
ed information like industry statistics
Additional information
Business Name
LOCAL BUSINESS WEB
Website URL
Address / Service
Area
Phone Number

# Tick

1 FALSE
2 FALSE
3 FALSE
4 FALSE
5 FALSE
6 FALSE
7 FALSE
8 FALSE

9 FALSE
10 FALSE
11 FALSE
12 FALSE
13 FALSE
14 FALSE
15 FALSE
16 FALSE
17 FALSE
18 FALSE
19 FALSE
20 FALSE
21 FALSE
22 FALSE
23 FALSE
24 FALSE
25 FALSE
26 FALSE
27 FALSE
28 FALSE
29 FALSE
30 FALSE
31 FALSE
32 FALSE
33 FALSE
34 FALSE
35 FALSE
36 FALSE
37 FALSE
38 FALSE
39 FALSE
40 FALSE
41 FALSE
42 FALSE
43 FALSE
44 FALSE
45 FALSE
46 FALSE
Blue Lilly Plumbing
LOCAL BUSINESS WEBSITE CHE
https://bluelillyplumbing.com/
Miami Beach Florida
(399) 555-1234

Point

Header
Navigation menu
CTA
NAP
Brand logo
Footer
Social icons
NAPE

Navigation menu
CTA
Newsletter form
Homepage
Optimized above-the-fold area
Social proof
Business & Team photos
Promo video
NAPE
Embedded map
Driving directions
Why choose us
About us teaser
FAQ's
Service/Product teaser
Service / product page
What can you do for your client?
How do you solve the problem?
Where do you solve the problem?
What should customers do to get what they need?
Social proof (reviews, testimonials, ratings, awards, certifications, compan
Unique selling propositions
About us page
Write about you!
Add social proof
Photos/videos
Contact us page
NAPE
Contact form
Map
Driving directions
Blog
Create relevant content
Create content that's shareworthy
Answer people's questions
Place links pointing to your money pages (i.e service/product pages)
Include keywords in link anchor texts
Repurpose your articles for GBP & Social Media
WEBSITE
Logo URL
CHECKLIST
https://www.bluelillyplumbing.com/images/logos/Logo.png
Image URLs https://www.bluelillyplumbing.com/images/photo-gallery/gallery/0-2.jpg
Keywords Plumbing Miami Beach, plumbing company Miami Beach, Blue Lilly Plumb
E-Mail Address [email protected]

Explanation

Example
Services/products, contact, about, blog
Main Call-to-action
Name, address, phone / e-mail
Small logo
Example
Relevant social icons
Name, address, phone, e-mail
Home, services/products, blog, about, contact, privacy policy, terms of service,
disclaimer, imprint, etc...
Main call-to-action
Collecting e-mail addresses

H1 headline, slogan/claim, call-to-action

Reviews, testimonials, ratings, awards, certifications, companies you work with, e
Interior, exterior, staff
Showcase what your company does on a daily basis
Name, address, phone, e-mail
Google Map or map screenshot of physical location or service area
Describe how potential customers can find your business
Unique selling propositions
Explain briefly who you are
Answer common questions on your homepage
State what you do and link to your main services/products
This is the type of page you want to rank with (i.e. dentist near me)
Describe your service
What do you do to solve your customers problem?
Especially important for local businesses
Calls-to-action
Reviews, case study & ratings.
"30 years in business", guarantees, bonuses...
People love other people. Tell your story, show your face(s), be personal on this
Story, team, company insights
Reviews, testimonials
Group photos, team members, company interior/exterior
Provide all necessary contact methods such as name, address, phone, email, cont
Name, address, phone, e-mail
Embed a contact form and collect name, email, phone and other data of your leads
Embedded map or map screenshot of physical location or service area
Describe how potential customers can find your business
Target top of funnel traffic
Related to the local area or your industry
Like local/industry statistics
What do your customers ask you about?
Place in-text links pointing to homepage, service/product pages and location/service area
Example: "In case you're looking for a great plumber in Miami, don't hesitate to contact us."
Create one article for your blog and use the same content in different formats for your social
go.png
llery/gallery/0-2.jpg
each, Blue Lilly Plumbing Miami Beach

Additional Information
of your leads
Your brand logo Your business in
Business NameBlue Lilly Plumbing Logo URL

13073 Francisquito Ave, Baldwin Park, CA

Address Image URLs
91706, United States

Phone 323-999-0000 Social URLs

E-Mail [email protected] Keywords
Website URL https://redlillyplumbing.com Hours
+Plumbing&ludocid=812712385225653322
Google URL Description
8&gsas=1&lsig=AB86z5WBpYZS4zDvr55WP

# DIRECTORY/SITE CITATIO

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ur business info
https://www.bluelillyplumbing.com/images/logos/Logo.png
https://www.bluelillyplumbing.com/images/photo-gallery/gallery/0-2.jpghttps://www.bluelillyp

https://www.facebook.com/RealTimKahlert/
Plumbing, plumbing company, red lilly plumbing
Saturday 7:30am–5pm
If you’re searching for an experienced Los Angeles plumbing company,
look no further than Red Lilly Plumbing. The company offers top-of-the-

CITATION URL STATUS USER NAME

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PASSWORD EMAIL

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