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Module 3 Objective 2 Lecture Notes - The Process of Creativity

The creative process involves five essential steps: Recognition/Preparation, Incubation, Illumination/Insight, Evaluation/Validation/Refinement, and Implementation. Each step guides an individual from identifying a problem to developing and executing a creative solution. The process emphasizes the importance of both conscious and subconscious engagement in generating innovative ideas.

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Module 3 Objective 2 Lecture Notes - The Process of Creativity

The creative process involves five essential steps: Recognition/Preparation, Incubation, Illumination/Insight, Evaluation/Validation/Refinement, and Implementation. Each step guides an individual from identifying a problem to developing and executing a creative solution. The process emphasizes the importance of both conscious and subconscious engagement in generating innovative ideas.

Uploaded by

Antonia Pierre
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Entrepreneurship Unit 1

MODULE 3 – Objective 2
Lecture Notes – The Process of Creativity

The creative process explains how an individual can form random thoughts into an ideal
combination or solution. It is valuable to note that the basic five steps are important for creativity
to be at its best.
● Recognition/Preparation: During this step, an individual displays signs of curiosity after facing
a problem. In addition, s/he may carry out research, constructs objectives, organize thoughts and
brainstorm the various ideas convey.
● Incubation: This step allows for the synthesizing of ideas through imagination as well as
constructing of such ideas to facilitate creation.
● Illumination/Insight: This step allows for the entrepreneur to be spontaneous as ideas can be
obtained at the spur of the moment. Although, an individual may have an initial idea, several
other ideas may generate as s/he continues to explore the concept and think outside the box.
Illumination is that moment when the entrepreneur has an epiphany or unexpected brilliant idea.
● Evaluation/Validation/Refinement: the brilliant idea may not be ready for execution so the
entrepreneur must undergo an evaluation process to ensure that the pursuit is worth investing. In
order to make a final decision, the entrepreneur may consult with other experts in the field to
gain further insights.
● Implementation: Finally the entrepreneur can begin to transform his/her thoughts into a final
product. This step is not set in stones and as such, the entrepreneur can begin to transform the
idea or thoughts more than once until the desired outcome is achieved.

OR
• PROCESS OF CREATIVITY
1. Opportunity or Problem Recognition
A person discovers that a new opportunity exits or a new problem needs resolution.

2. Immersion
The individual concentrates on the problem and becomes immersed in it. He/she will recall and
collect information that seems relevant, dreaming up alternatives without refining or evaluating
them.

3. Incubation
The person keeps the assembled information in mind for awhile. He or she does not appear to be
working on the problem actively; however, the subconscious mind is still engaged. While the
information is simmering it is being arranged into meaning new patterns.
4. Insight
The problem-conquering solution flashed into the person’s mind at an unexpected time, such as
on the verge of sleeps, during a shower or while running.

5. Verification and Application


The individual sets out to prove that the creative solution has merit. Verification methods include
gathering supportive evidence and experimenting with new ideas.

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