Hello

Thank You
Let us tell you why this
project is exciting for us
 A start up incubator for Innovative
products and services that fuel new
ways of doing business.
Digital Media E-commerce Consultancy Social/ Chat/ Voice Prototyping/ Production
Windsor.ai Hoolah Winimy Ideal Factory
Media attribution modelling Digital payments solutions Communication automation Creative tech/ prototyping

Digital Excellence StyleMyle Jumper Standcraft

We’ve SEM/ SEO consultancy

Insightz Club
Luxury e-commerce

PouchNation
Social media commerce Retail innovation/ automation

Immersive Video Experiential

done this Market research automation NFC commerce/ payment
solutions/ experiences InfiniVideo
Interactive video platform
Mi5chiefmakers
Experiential innovation
Influencer
before. Vybes
Influencer Commerce
Display Science
Location-based commerce Vostok VR
VR/ AR/ 360 content
Gluu Life
P2P wifi sharing
AMZ Analytics
E-commerce consulting & analysis GroupStar Cudy
Collaborative video platform Education technology

BeLIve
Live stream video platform
 Singapore Food Agency
HELPING SINGAPOREANS UNDERSTAND FOOD SECURITY

#ClimateGameChangers
RALLYING SG TO TAKE ACTION TO PROTECT THE CLIMATE

We believe
creativity must
be a force for Susgain

good and need UNLOCKING A LIFESTYLE OF SUSTAINABILITY

to use it to
drive positive
change.
 COTTON COUNCIL
Mastercard Doconomy Trust IN Smarter Cotton Future
MEASURING CLIMATE ACTION

NORAD ELLEN MACARTHUR FOUNDATION

A LIT-UP NIGHT WALK FOR THE SDG’S. A Line In The Sand - Fighting the war on plastic .
Our work with
you that has
already inspired
some small
change in the
world
Our research
and study is
helping people
better
understand facts
of the climate
crisis.
Which brings
us to today
We are signing up too!
Long term Program Partner invested in the success
TODAY
OUR POINT OF VIEW

• PROGRAM DESIGN

• THE RECRUITMENT STRATEGIES

• COMMUNICATIONS
THE BRIEF
METHODOLOGY
WE’VE BEEN BUSY!

6 1 2 8 26
one-on-one interview books read sustainability analysis of 26 youth-
interviews with with industry expert (Second That survey + various focused movements/
Emotion / Eating
GenZs (Assistant Professor of
reports incubators in
Environmental Studies at Yale- Chilli Crab in the
NUS) Anthropocean) (GWI, Lightspeed) Singapore
(in-depth landscape audit)
So how do we build a youth-led
sustainability movement?
HERE ARE OUR GUIDING PRINCIPLES*:

1. Start with a shared agenda

2. Put youths at the centre
3. Lead with a brave idea
4. Harness digital platforms
5. Encourage open access
*Inspired by your brief
HERE ARE OUR GUIDING PRINCIPLES*:

1. Start with a shared agenda

2. Put youths at the centre
3. Lead with a brave idea
4. Harness digital platforms
5. Encourage open access
*Inspired by your brief
CULTURAL TRUTH

THERE IS HIGH CONCERN AND INTEREST AROUND

SUSTAINABILITY AMONG YOUNG PEOPLE TODAY

65%
are very concerned about
climate change

GenZ eco-warriors
GenZ general

Source: Youth Conversations 2019, Grey Sustainability Survey 2020 (Singaporeans aged 17-24), GWI GenZ Singapore 2020 (Singaporeans aged 17-24)
WHEN IT COMES TO SUSTAINABILITY, THERE ARE
TWO GROUPS OF YOUNG PEOPLE TO CONSIDER

THE THE
CORE MORE
WHEN IT COMES TO SUSTAINABILITY, THERE ARE
TWO GROUPS OF YOUNG PEOPLE TO CONSIDER

THE CORE
They’re our ride or die eco-
warriors and
our potential advocates
HERE ARE SOME EXAMPLES OF ‘THE CORE’
“Sustainability geeks, artisans, innovators and micro-revolution activists”
THEY ARE MORE THAN INFLUENCERS

THE CORE THE MORE

They’re our ride or die eco- They’re woke, vocal and want to
warriors and create a better future for themselves.
our potential advocates Sustainability is one of the many
things they are passionate about.
HOW DOES ‘THE MORE’ DESCRIBE THEMSELVES?

“Creative & expressive as we can think of “I am entrepreneurial and a self-starter. I want to “I’m still a work in progress, constantly growing
different ideas and solutions for the world. We see my ideas and visions realised in the real and learning along the way.”
can create a system to beat the current system.” world.” Benji, 19 Jialin, 18
Pearlyn, 25

“We are always questioning. If you tell me “We are still hopeful and optimistic that we can make “We are powerful and brave. We are aware of the impact
something, I will do my own research first before a difference in whatever causes we care about.” that our collective voice can make, and we are willing to
I’m convinced.” Hilson, 23 Amanda, 19 use that to achieve things in the world.”
Avery, 18
LET’S DIVE DEEPER INTO THEIR
WORLD: Content she consumes/enjoys
MEET ALICIA, 19

First year Business student at SMU

How to reach her Brands she likes

LET’S DIVE DEEPER INTO THEIR WORLD:
MEET ALICIA, 19
Interests Motivations Goal in life

Hanging out with friends, Social To lead a fulfilling university

watching dramas, hiking, life, pursue her hobbies and
Individuality
social & environmental be more involved in the
issues, volunteering. Growth community.

First year Business student at SMU

“I am not afraid to try new things or push

boundaries.. Sometimes I feel anxious about
my future but I’m optimistic we can build a
better world together as one generation. “
CULTURAL TRUTH

WHILE DOOM & GLOOM CONTINUES TO MANIFEST IN

THE WORLD, YOUNG PEOPLE ARE CRAVING FOR
OPTIMISM
“Optimism can be a powerful force”

“Optimism”

VS

Source: Kantar Lightspeed Survey - Global youths

CULTURAL TRUTH

MOST LOCAL YOUTH-FOCUSED INITIATIVES SEEM TO

LACK A SENSE OF YOUTHFUL POSITIVITY &
PERSONALITY
CULTURAL TRUTH

IT IS ALSO DIFFICULT FOR YOUNG PEOPLE TO

DECIDE WHICH TO JOIN

I’m not entirely sure of the

platforms that I can do so. I have
very limited knowledge.

Hilson, 23 years old

Source: GenZ consumer interviews by Grey

BEHAVIOURAL INSIGHT

THEY ARE CONFUSED WHICH SUSTAINABLE

BEHAVIOURS DELIVER THE BIGGEST IMPACT

Source: Grey Sustainability Survey 2020 (Singaporeans aged 17-24)

BEHAVIOURAL INSIGHT

AND WHEN THEY DECIDE TO TAKE ACTION, THEY FEEL

THEIR EFFORTS AREN’T CREATING REAL-WORLD
IMPACT

I do think that I’m making a difference in some small ways. But

most of the times, the difference may not be so obvious to
me. So I have to think of how I can contribute to something
bigger than me.

Jialin, 18 years old

From my perspective, the issue with insufficient

empowerment is that we can’t see the results of our
efforts.

Avery, 18 years old

Source: GenZ consumer interviews by Grey

OVERVIEW:

CULTURAL TRUTH BEHAVIOURAL INSIGHT

Young people have an urge to Young people are confused

move the needle on about what really matters in
sustainability, but current sustainability, and they don’t
initiatives lack the youthful feel their actions are making
positivity and personality they the mark they aspire to.
crave.

FAMOUSLY EFFECTIVE STRATEGY

FAMOUSLY EFFECTIVE STRATEGY

Embrace optimism as a force for change by giving young

people the tools to take charge and create fresh, action-
oriented impact in the world.
BUILDING A YOUTH-LED MOVEMENT FOUNDED ON
SHARED BELIEFS
90% of young people support brands & organisations with unshakeable beliefs

SHARED BELIEFS MOVEMENT BEHAVIOURS

Actions speak louder than words Provide personalised support and concrete skill sets that
bring ideas to life in the real world
The world needs us and there’s no time to
Co-create and always testing & learning
waste

The future is worth fighting for and everyone Build a positive and inclusive community
has a role to play

Sustainability is the one and only Influence every aspect of work, life &
way of living conversation

It’s our turn to do things our way Be an outlet of creative expression for this generation

Source: Fuse (2019)

THE PROMISE:

To champion a future MADE BY US.

Action-oriented All youths
HERE ARE OUR GUIDING PRINCIPLES*:

1. Start with a shared agenda

2. Put youths at the centre
3. Lead with a brave idea
4. Harness digital platforms
5. Encourage open access
*Inspired by your brief
OUR BRAVE IDEA
 It seems like all we’ve done for so
long is to try and wait for someone
else to fix the problems we face.
But history's taught us, in order to get
s**t done, we're the ones who need to
roll up our sleeves and get on with it.
We need to just do it ourselves.
 No more conferences, no more
roundtables, no more art pieces that
are still trying to raise awareness!!!
Like someone wise told
us a long time ago in a
galaxy far far away.
 IT’S A RALLY CRY.

ALL ABOUT DOING.

AN EMPOWERMENT.

A CALL TO ACTION.

A COLLECTIVE PROMISE TO WALK THE TALK.

IDENTITY!
01 Naming
It’s unpretentious. With a no frill, DIY, WIP, beta feel to it.

’We’ve Got This’’ is not to be confused with, “it’s easy. I can do it with my
eyes closed.”

But more like the opposite of that, more about the dedication and hard
work required to get things done.
02 Visual ID
(logo)
The main logo lock up stems from
the Courier typeface to
complement that concept.

Here are a few iteration of it.

03 Visual ID
(logo)
But we don’t stop at one typeface.

Unlike the typical corporate, contrived big

establishment ways.

Let our visual ID mirror our target audiences’

approach to things in life. Because sustainability is
ongoing and constantly evolving.

Again, complementing the notion of always in beta,

always progressing and evolving.

It’s vibrant. Energetic. On the move. In action.

04 Visual ID
(typefaces)
As with the logo, we have a main primary
asset, and the revolving versions as
secondary assets.

Here we’re looking at a diverse group of

Courier Bold
typefaces for various usage.

Caveat Regular Monument Extended Regular

Dot Matrix Regular Comfortaa Regular

05 Visual ID Primary

(color palette)
Similarly we have a set of colours instead
of one.

Primary colours and secondary colours.

Secondary
Here’s how the colour palette looks like
that exudes the vibrancy, energy,
optimism, and exuberance often
associated with doing.

Supporting
06 Visual ID
(imagery)
Photography style that aren't dull and
cliched but intriguing, vibrant and
contemporary.

Rough around the ages, cool but not

overly stylised, Kind fo like a fanzine and
what you would naturally find in memes.
07 Visual ID
(design elements)
A set of iconography and doodling will
also be part of the brand assets that
exudes a sense of spontaneity,
urgency, motion and importance.
RECRUIT!
PEER-TO-PEER
08 Digital launch film
“We come from all walks of life, but we're connected by our need to act. To
bring our ideas and our dreams for our world to life.

If you look closer, you could see that we're already doing it; when we decide
that something is important, is worth doing. Especially as a collective; we give
it everything. We make it matter. We make it purposeful.

Have you seen the dress made with recycled cassette tapes?
That was us.

Or the walls fixed with Lego bricks? That’s us too.

The beer made with the waste fruit peels.

The funny memes spreading the word about climate change.

The trends that are changing how we live.
They are all us.

So yeah.
The world isn’t as perfect as memes and GIFs.

But we’re a strong believer that anyone can do anything -

if they have the right tools.

Now that we're empowered to let everyone know,

that WE’VE GOT THIS.“

- sincerely, the youth of today, and tomorrow.

Join Us.
wevegotthis.com
09 Sign up content
We create series of social media and
digital content to encourage our
audience to sign up for the
masterclasses.

IG stories
10 Sign up content
We create series of social media and
digital content to encourage our
audience to sign up for the
masterclasses.

Digital banner
SOCIAL ADS

SOCIAL ADS
11 Turning our
mentors into
recruiters
Sustainability Experts
To promote our mentors, we create bite sized content
where the mentors will share tips about their classes.

Every Wednesday, there will be a series of new content

shared on social media, so our audience can have
something to look for.

We want to position our mentors as the

sustainability rockstars.

Main Channels: Instagram, Facebook

Formats: Video, mythbusters

12 Making it relatable
with influencers
Micro-Influencers

To create conversations, generate buzz and engagement. We partner

with micro-influencers across different affinity groups (eg. Beauty,
fashion, lifestyle, food, music, arts) to create content that resonates best
with their target audience.

These influencers are not necessarily sustainability experts but they are
people the youths can connect with based on their interests. Content
examples they can create:

- 5 recipes created with leftover food (Food influencers)

- 5 looks created with old unused clothing (Fashion influencers)
- 5 ways to up-cycle your furniture (Lifestyle/arts influencers)

We want our micro-influencers to break the barrier for change and

act as catalysts for youths to empower themselves so that they can
tell us, “WE’VE GOT THIS.”

Main Channels: Instagram, Tik Tok

Formats: Video, guides, static images, carousel

13 Getting the
#WGT_

word out >Company of Good > #WGT

WWF, Green is the new Black and Temasek Foundation team up with the
best and brightest minds in sustainability to launch the super ambitious
youth incubator “We’ve Got This”.
Press Releases, Interviews and
Op-Eds

We want our media partners

to create buzz around the “We’ve Got This”
Incubator live

platform, the profiles and the #WGT streaming

MasterClass in
Sustainable
Production

people to drive immediate

scale and interest amongst

In conversation
journos, event organisers,
institutions and

with Eileen Wan,

The youth movement “We’ve Got This” pioneers new
sustainability KOL’s. ways to normalise a sustainable way of life.

Media: Vice, Zula, Mashable,

SmartLocal, Coconuts, Rice the founder of
Media, mass Lifestyle
Sections, Byiroiro.
How the youth movement ‘’We’ve Got
Formats: Releases, Interviews, This’’ turned a sustainable idea into a Turning your swap-shop idea or organic

Op-Ed, Roundtables, Exclusive business. cosmetics brand into a winning business

with #WGT free Master Classes.

series
SIGN UP!
OUR HUB
14 Website
It’s the hub.

The center of gravity in our movement.

A platform where our audience can visit to

take master classes, learn about sustainable
living but also create with us and share
them with their peers.

That countdown you see throughout this

hub? That’s right, it’s a countdown to the
next masterclass. It’s also the countdown to
the next action to take. And a countdown to
the next innovative ways to make things
sustainable.

That’s why it’s real-time and is always about

doing.
15 Website
When clicking through, users will find that
the masterclass sessions will be conducted
within the site.

The website will have the masterclass

archive so that users who missed out on the
previous sessions could easily access to
older classes.
16 Website
It is an open source platform where we share
memes, posters, stickers, videos etc for them to
take and use the way they want. They can also
recreate some of the assets and upload for
others to see.

We can also have a forum section where they

can exchange ideas.
17 Group chat to
group create!
We create Telegram group chats to inspire youth about
sustainable behaviours and update them about our platform.

We also design our own set of sustainability stickers as well

so they can use it while chatting.

People who sign up to our platform will be automatically

invited to this group/club.

#WGT_
Club
ADVOCATE!
THE DOERS
18 DIY Posters,
Social Posts,
Memes
We create series of posts/digital posters setting an example to
our audience how they can use their creativity to change the
world for the better.

@Thenextmostfamousartist
13.3K Followers
5.77% Engagement Rate
19 Oddly Satisfying
Sustainability
Videos (ASMR)
ASMR videos offer oddly satisfying content to its audience. We want to
use this medium for not so satisfying topics like global warming, plastic
pollution, food waste, social injustice. In short, for all sorts of
sustainability issues.

Each video will focus on one topic. While providing a relaxing

experience it will also deliver our message and drive people to our
platform.
DongASMR
Video E.g: 230K Subscribers
ASMR artist talking about swimwear made from recycled materials. He
uses different types of materials to make the sound and whispers the
how it is done.
ASMR Sounds of Sea Levels Rising
ASMR-Sustainable Clothing

ASMR: Autonomous Sensory Meridian Response

20 Sustainability
is no joke!
Humour takes countless shapes and forms, but one of the
oldest and the coolest form of it is stand-up comedies.

The new generation comedians don’t hesitate to make serious

topics part of their talking points.

You can see Trevor Noah talking about Donald Trump not
believing in the climate change.

In a similar fashion, we will tie up with a local comedian and

make all sorts of sustainability issues part of his/her comedy
show.

-The event can take place online using Zoom to allow live
participation or we can go to the universities.

Preetipls
38.5K Followers
CO-CREATE!
21 Building a Virtual
Sustainable World
Twitch is a platform that allows gamers stream their games and share their
experiences with their followers. Sometimes they go beyond sharing and
co-create a world in the game.

Since our target audience are into gaming,

we want to use this platform to bring them together around the topic.

Games like Minecraft or Animal Crossing, allows you to choose different

materials and build spaces, from a building to an island.

We tie up with a gamer and ask him/her to build a space made of

sustainable materials and invite all gamers to contribute. The co-creation will
be streamed live on the platform, while the gamer talking about our
platform.

Julynnlau
24K Subscribers (Twitch)
86K Followers (Instagram)
22 Challenges for
a better world
TikTok is a platform where young people push the
boundaries of fun and creativity.

One of the most common contents is creating online

challenges.

We tap into the existing trends on TikTok to raise awareness

about sustainable issues and our platform.

All contents will drive people to our platform while

encouraging them to talk about sustainable living.

E.g 1- Tell me how you save the world without telling me

how you save the world.

E.g 2 - I can’t talk right now, I’m doing hot girl shit.
The hot girl shit is about living sustainably.

fuxiaj
232K Followers (Tik Tok)
23 Soundtrack
Sustainability
The younger generation soundtrack every aspect of their
lives. Music follows everywhere and is no longer just
about listening pleasure but a tool in communicating
political and environmental issues.

This is how they connect. Through the celebration of the

same micro-cultures, fringe fashions, and
social causes, these groups are forging
bonds through audio to incite change and push the
boundaries of belonging.

Working with an artist, or curating audio content that

accurately reflect our purpose, will help soundtrack the
message, the cause and the different streams and areas
of the work. RRILEY
58,563 monthly Listeners
24 One-to-one Recruitment Of
The 10 Candidates That
Would Embody The Spirit
Of This Programme.
Here are 10 such examples that we’ve already identified

Pamela Low (Founder of Tingkat Heroes)

Woo Qiyun (@theweirdandwild)

Ho Xiangtian (Founder of LepakinSG)

Laura Lee (Founder of Toiletrollsg)

Melissa Lam (Founder of Bamboo Straw Girl)

Dorcas Tang Wen Yu (@earthtodorcas)

Rachel Tan (@nocarrierpls)

Coco Oan (Founder of Project bECOme)

Ang Zyn Yee (Founder of Straw Free Singapore)

Rachel Han (Co-founder of Package Pals)

SPREAD THE WORD
 We incentivise the 50 selected participants with merchandises such as
reusable cups, stickers and t-shirts so our platform can have a place in their
everyday lives and to help spread the word about us. Basically leveraging
them as our walking billboard.
25 Welcome Kit
If our platform is to help youth take action, create and provide real
solutions to real problems, we need to set an example to them,
beyond just talking and educating them.

To achieve that, we create a set of ideas/products/services that

tackles different types of sustainability issues, which are also a
medium for our branding and messages.
26 Sustainable
Tee
Our target audience love to use different platforms
as a tool to express themselves, and funny t-shirts
are one of them.

Tapping into WWF’s existing t-shirt initiative, we

design limited edition t-shirts.

We print meme-like visuals, statements, and quotes

along with our platform lock-up on them.
27 Stickers
To spread the word and make our
platform popular amongst young
people, we create stickers and badges
for laptops and bags.

But of course, in eco-friendly

materials and printing methods.

Anyone who signs up to the

programme, will get to use digital
stickers.

We will give away the printed stickers to

our 50 main participants, for them to
help spread the word.
COMMUNITY
28 WGT Lab @
Grey
We could utilise our empty space in the office
and use it as the incubator room.
So the mentors and the participants can have a
physical space to come together, organise
workshops and work on ideas.
Our target audience have our own ways of doing things, and it is
no different when it comes to tackling sustainability issues.

They use their creativity, endless energy, sense of humour and

experimentations as the source of change.

Let us put the spotlight on how constructive, inspiring,

surprising, intuitive and empowering this source of change
could become.
Empowers people of action to do great things.
ACQUISITION
PLAN
OUR AUDIENCE FUNNEL
BROAD AWARENESS GET PEOPLE IN TO THE ECOSYSTEM

Target relevant audiences based on specific interests

Driving top of funnel awareness and consideration activity

SIGN UP/RECRUITMENT

EMPOWER THE COMMUNITY TO TAKE CHARGE

COMMUNITY Peer-2-Peer engagement within community

Shared spirit of purpose and solidarity

ADVOCACY
NUDGE SIGN UPS INSPIRED BY COMMUNITY

Encourage recruitment of like minded individuals

Leverage impact stories and change makers

ACTIONS AND IMPACT

PLATFORM ECOSYSTEM

Hub Connection Inspiration Stage

Community building Community building Visual universe & Media Entertainment
& Information & Conversations Channel & Interaction
 BRING THE
COMMUNITY
TO LIVE
THE WAY WE SPEAK
We are not a ‘corporate sponsor’ but a ‘community organiser’

Human & Positive & Energetic &

authentic friendly curious!!!

We speak genuinely to the We’re optimistic, and all about We energise conversations, there’s
community, like we’re talking to a good vibes. We want people to never a dull moment when you’re
friend. Never sounding arrogant have a good time within the with us. We keep the momentum
nor authoritative. community and to help spread the going by keeping the questions
word. going.
COMMUNITY TAKE THE STAGE
Our ultimate goal is to generate back and forth banter and spark
conversation within the community
COMMUNITY MANAGEMENT
Our ultimate goal is to generate back and forth banter and spark
conversation within the community

While we must always understand the pulse of

the conversation and keep track of what any
escalations

1. Community Care 2. Crisis Management 3. Engagement 4. Advocacy 5. Measure & Monitor

Provide support and customer Improve the crisis Give our community with a sense Find ways to relate & reward Combine a mix of quantitative and
care to community members management flow and work of connection and further our most loyal fans and turn qualitative data to meet the goals
through 1:1 interaction and closely with internal and humanise the experience. Yes, them into brand advocates. of the business from social
daily monitoring. external customer care teams. this includes back and forth listening, to platform analytics and
banter. tools.

Integrated response Proactive 1:1 engagement &

Daily monitoring Monthly rewards Social listening & analytics
workflow UGC amplification
COMMUNITY MANAGEMENT
Our ultimate goal is to generate back and forth banter and spark
conversation within the community

Our real role is to make sure there is a

healthy interaction between the
community themselves

1. Community Care 2. Crisis Management 3. Engagement 4. Advocacy 5. Measure & Monitor

Provide support and customer Improve the crisis Give our community with a sense Find ways to relate & reward Combine a mix of quantitative and
care to community members management flow and work of connection and further our most loyal fans and turn qualitative data to meet the goals
through 1:1 interaction and closely with internal and humanise the experience. Yes, them into brand advocates. of the business from social
daily monitoring. external customer care teams. this includes back and forth listening, to platform analytics and
banter. tools.

Integrated response Proactive 1:1 engagement &

Daily monitoring Monthly rewards Social listening & analytics
workflow UGC amplification
 SPARK
CONVERSATION
Our Influencer Approach
They reflect the generation, are present in platforms but more importantly
embody the values that will create authentic connections

Our criteria for influencer strategy:

Longevity Context
An influencer partnership will have a greater impact if they become a part of your Sustainability is a topic that can go across different affinity groups, and there are
online – and offline – ecosystem so that your audience associates them with you. many ways to express it. We want influencers that are contextually relevant to the
Campaigns may require quick wins, but we want to establish a long-term types of topics that they would be talking about and through their content, they will
relationship with influencers that are committed to change, or are excited to be a need to know the right ways to make their audience tick.
part of this movement.

Credibility Popularity
Will working with this influencer help to build brand trust? Customers trust Macro-influencers and micro-influencers both serve different types of objectives. We
recommendations from individuals, but it should be a credible individual with a are no longer just looking at reach, we want quality engagement. In order to get the
strong alignment to your brand values. right reach and momentum, we must have a mix of macro and micro-influencers to
amplify our content on the targeted social media platforms.
Role of the Influencers
They are the start of a conversation and the amplification of our success

Phase 1. Setting the scene 2. Make it relatable 3. Building a community 4. Drive conversions

What it is We start off with content from influencers that We engage relevant micro-influencers in We want to be bold. We want youths to be We sustain the campaign to reach more
are also our sustainability advocates in different affinity groups to curate lifestyle- able to challenge themselves. In order to do of our audience, the series of content
Singapore. sustainability content that will resonate well that, we have to make our content a part of continues across digital and social, with
their world… and it has to be interesting, fun all platforms driving action to the
with the audience.
These influencers will partner with a green and exciting! registration page.
start-up and will create a series of content that (Food, Fashion, Home living, Consumption,
will include: Pop culture) We will do that by working with influencers that
● Hands-on session on the product (Eg. are great at their work, and are not afraid to
Growing a plant from the Aerospring, ● 5 Recipes using leftover food [FOOD] express themselves. These include artists,
an SG start-up, ground up initiative ● 5 ways to DIY your old clothes gamers, comedians, ASMRtists and artistes.
SG, weave your own baskets from the [FASHION] Some examples:
greenie genies SG) in “Try guys style”
● Creative looks using sustainable
● FAQ/Feature Session ● ASMR content
● Mythbusters products or brands [BEAUTY] ● Memes, GIFs, stickers, art
● Mentorship content ● Podcasts
● Tik Tok Challenges

Platforms ● Instagram ● Instagram ● Instagram ● Website

● Facebook ● Facebook ● Tik Tok ● Facebook
● Tik Tok ● Spotify ● Instagram
● Apple Music ● Tik Tok
● Soundcloud ● Telegram
● Twitch
● Telegram
CREATE 360
VISIBILITY
APPROACH TO PRESS ENGAGEMENT
GRAB ATTENTION FACILITATE ACTION BUILD A COMMUNITY

Facilitate conversation and interaction.

Reach the Core and the More through Demonstrate action, enable Create a community of like-minded
Comms objective
earned and owned media. personalisation, encourage individuals with a shared purpose
participation.

Difficult to break through noise as Too many similar initiatives cluttering Even with the necessary theory, most
Barriers youths are fed with new waves of the space, difficult to differentiate and youths still do not feel confident or
content 24/7 appeal to both sides. empowered to deliver change

Focus as much on the people involved Make it accessible and use formats Show them it’s possible to be the
Comms task as the topic of conversation. Make it and language designed to encourage change they want to see in the world,
different, interactive and fun. gamification or ‘pass it on’ behaviour. that they can be a part of something
great.

Instagram, TikTok, lifestyle pages.

Channels and Mentor interviews in selected Influencer encouraged UGC. “Ask Instagram, TikTok, podcast,
Platforms media, roundtable discussions on me anything…” with mentors. interview series, op-eds and
popular shows, big influencer push. Community call-outs for events and ongoing profile articles.
activities.
TRACKING
PROGRESS
Monitoring + Reporting

DELIVERABLE WHEN DETAILS OF COVERAGE TOOLS OUTPUT

Media Monitoring Daily/Weekly - Client coverage (headline, publication name, Newswhip Daily/weekly snapshots providing an
media tier, reach, date, link, sentiment, comms opportunity to react quickly and news-
pillar, social amplification) jack where needed.

It allows us to predict and prepare for any

event or conversation that will require
immediate handling.

Insights Reports Monthly - Coverage summary, performance and analysis Brandwatch The monthly reports provides strategic
- Social listening health check up on Newswhip assessment of the performance of the
conversations happening online activities and allows us to adjust and
- Crisis management report if any update the plans for the month ahead to
address trends and opportunities
identified.
thank you.