MRC

Mussel Rice Co...

Introduction

Our Mussel’s Fiesta Rice is a delicious and flavorful dish inspired by the vibrant cuisine of
Thailand. This dish offers a unique blend of savory, and spicy flavors that will tantalize your
taste buds. Mussels, a nutritious seafood option, are cooked in a crispy fried infused with the
aromatic flavors of spicy and garlic. The dish is perfect for a quick and satisfying meal, whether
enjoyed on its own or served with fried rice, and spicy vinegar dip.
Location of the Business

To determine the best location for launching a successful business, we took part as students
aspiring to start our own ventures, including gathering data through surveys. As future business
owners, we are open to receiving different insights and opinions about the business we are
planning to build. Based on the feedback we gathered, we decided that Navotas City would be
the most suitable location for our business, as it attracts a large number of visitors. Additionally,
Bangus St. NBBS Navotas City was identified as the perfect place for us to establish our
business.
Funding Requirement and Source of Funds
EXECUTIVE
SUMMARY
Business Goals (Mission and Vision)

Vision
To market and create a new product that consumers, particularly teenagers and adults, will
love. This meal used nutritious foods, like veggies. And to promote and provide a new innovated
dish that will be enjoyed by our buyers, especially to gain income or salary to produce another
product.

Mission
To make food more inexpensive. To provide a high-quality product. Increased client
satisfaction. Consider each customer who makes a purchase. To receive educated client feedback.
Less expensive and affordable. Good quality of service and delivery. To attract more customers
to purchase the dish.

Goals and Objectives

 Offering a good quality and purchasable product

 Healthy food less calories with a good packaging
 Providing a fast and good response for the customer with their feedback on the product
we sell.
 Better services of the product and surely, they like the product we made
 Establishing a new partner dish for the product
Business Model

BUSINESS MODEL

Strategy Offer Customer Relationship Customer

Feedback
By promoting our Experience the benefits of
product through social our product with a limited-
media, we can engage time offer: buy one, get one
directly with our 50% off!
audience, sharing
visually appealing
content that highlights
its features and
benefits.
Resources Distribution Income Income

Ingredients: 340 Tools Personal Setting

and Equipment: Direct Marketing TOTAL: 540 15k-20k
Stove:230 Packaging
(BUSINESS AND PRODUCT POSITION)

Mussel Rice Co. (MRC) offers a fresh take on popular fried rice dishes by incorporating the
nutritional benefits of mussels and lean proteins like chicken balls. Unlike typical fast-food
meals that use high-carb and high-fat ingredients, MRC focuses on healthier alternatives with
lower carbohydrates and higher protein content, making it an excellent choice for health-
conscious customers. Our product appeals to those looking for a convenient, affordable, and
nutritious meal option, providing an Asian-inspired flavor profile that's both savory and spicy.

Our target market includes working professionals, students, and families who want a quick,
delicious meal that aligns with their health goals. Positioned as a more nutritious alternative to
other fast-food options like Chowking’s Chao Fan, MRC aims to capture a growing consumer
base that values flavor and wellness in their everyday meals. By choosing quality seafood and
lean ingredients, we offer an indulgent yet health-conscious experience that fits both dining in
and takeaway lifestyles.

A business and product description are a concise and compelling overview of your company and
the goods or services you offer. It's like a short elevator pitch that captures the essence of your
brand.

Product Description: Mussel Rice

The product that is made of spicy fried rice and chicken balls with fried tahong, this product is
similar to Chao fan in Chowking but instead of using meat and siomai. We used frozen foods and
a sea food, for less carbohydrates, fats, and higher protein Indulge in the unique and savory
experience of Mussel Rice, a delightful fusion of tender, aromatic rice and succulent mussels.
Perfectly cooked to achieve a harmonious blend of flavors, this dish features plump, fresh
mussels simmered in a rich broth, complemented by fragrant herbs and spices.
(WEALTH IMPROVEMENT APPROACHES)

To stay competitive, we will create strategies to increase our business's visibility. Our goal is to
lead in healthy seafood and rice products that benefit children, teenagers, and everyone. By
focusing on health, we aim to build a strong reputation for improving lifestyles for all.

(PARTIES SUPPORTING THE BUSSINESS)

This section describes the parties that strongly support the business.

The parties that have a direct relationship with the business are as follows:

Consumers: By providing the company with excellent service, consumers support the firm. A
customer's support offers a firm a lot of potential and incentive to provide more excellent
services, increasing the likelihood that customers will be happy with the products they are
offering. Consumers are more likely to support a business that has a low customer satisfaction
rating and positive reviews for the products it sells because positive reviews enable customers to
decide whether or not to purchase the goods being offered and whether to support the company.
Additionally, the business product will be accessible to anyone.

Creditors: In order to assist a business, creditors ask the owner if they are aware of the market
the company will be entering and if they have given the project a great deal of careful thought.
Support from creditors is crucial for the firm since it gives them confidence to invest in new
ventures.

Suppliers: Suppliers help the firm by providing the high-quality services that the products they
sell bring in money. Suppliers are the ones who supply the items that a business needs to sell. If
the business succeeds in selling its goods, the suppliers will have the guts to resupply it because
they know that the business will purchase the goods they supply. Since suppliers are vital to the
health and expansion of your company, their support is greatly appreciated. Additionally, every
business owner looks for a dependable and reputable provider.

Employees and staff: Are among the parties that support the business. Each employee and staff
member has a role and an obligation to complete. When you work together, you can be confident
that the business or corporation will operate smoothly and efficiently