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FINAL_THESIS

This study investigates the impact of service quality on customer satisfaction in the hospitality sector, specifically at the Sabin Resort Hotel in Ormoc City. It aims to analyze various factors such as tangibility, empathy, reliability, and assurance, while also profiling respondents based on age, gender, and civil status. The research employs a descriptive correlational design using surveys to gather data, with the goal of improving service quality and customer satisfaction in the hotel industry.

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0% found this document useful (0 votes)
10 views

FINAL_THESIS

This study investigates the impact of service quality on customer satisfaction in the hospitality sector, specifically at the Sabin Resort Hotel in Ormoc City. It aims to analyze various factors such as tangibility, empathy, reliability, and assurance, while also profiling respondents based on age, gender, and civil status. The research employs a descriptive correlational design using surveys to gather data, with the goal of improving service quality and customer satisfaction in the hotel industry.

Uploaded by

Renmar Guillera
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CHAPTER I

INTRODUCTION

Background of the Study

Over the years, modern era hospitality businesses have faced tough

competition and in upcoming time as well with a promise to become even worse than

today. Rising above these hazards, the hotel industry must be viewed as a performing at or

better than acceptable standards of service merely to survive let alone experience growth.

Today tourism is a potential gold mine for the country, hence many Tanzanians take part

in activities and professions related to these sectors widening their opportunities of better

futures. Several reasons some nations struggle to attract the tourists and travelers they

need is that more countries are in stiff competition with one another become a better build

enticing travel destination, many of which do every year. Hotels are therefore, viewed as

an essential service provider for tourism sector since hotels offer accommodation which is

the basic and most important need of a tourist. In addition to that, guests also have an

opportunity to experience the facilities of this hotel such as tennis courts, children’s

playgrounds restaurant & bar, sauna and pool. As hospitality businesses are focused on

the guest experience its clear that your hotel staff is key to success in business. Guests

should receive the appropriate service, and if hotel staff do not abide by this rule then they

will face consequences. This means that if the staff at a hotel shows inconsiderate

behavior, this will get noticed and visitors hate little things like these as some are very

picky about service maintenance. But provided that hotel workers can present the suitable

support to them, visitors are going to have very good time and may possibly return again.

Therefore, it is necessary for hotel management to meet the needs of its workforce.

1
Hospitality guests of today are one picky, and a voracious clientele. In addition, it is

important for a better choice of strategies to identify that guests where they have

expectations and provenance in order to improve guest services offered by hotels. In the

hospitality industry, hotel guest is a particular group of interest and due to ever-increasing

demands by guests in general (due largely to expectation), as it has been considered

beliefs can have an influence on tourist satisfaction then robust service quality strategies

should be implemented. At the end of it all, discontented guests equals to low demand

while hotels more or less depend on their sales and marketing teams for renewal.

Nevertheless, upholding the satisfaction of current customers and triumphant bureaucracy

over to loyalty falls inside the direct range of operations areas, that handle department

dealing with customers. The majority of inns are probing for characteristic improvement

methods so that obtain a back-and-forth competition. All aid a hotel specifies will help

and assuage allure customers. In few inns, a distinguished service area keeps an eye on

visitor satisfaction and takes care of their needs and anticipations. Cause it will increase

client happiness, providing first-rate aids is contemporary crucial to the free competition’s

profit. Thus, customer recommendation about the characteristic of services presented in

the lodging business is owned by the party’s growth. A vying duty is what hotels concede

possibility determine to satisfy clients and gain their dependability.

2
Statement of the Problem

This study aims to determine the service quality of customer satisfaction in the

selected hospitality facility.

Specifically, it will aim to answer the following:

1. Profile of the respondents in terms of:

1.1 Age;

1.2 Gender; and

1.3 Civil Status

2. What is the impact of service quality on customer satisfaction in a hotel in Ormoc City

in terms of:

2.1 Tangibility

2.2 Empathy

2.3 Reliability; and

2.4 Assurance

3. Is there a significant relationship between the profile of respondents and the service

quality on customer satisfaction in the selected hospitality facility in terms of tangibility,

empathy, reliability, and assurance?

4. Based on the gathered data, what suggestions should be proposed?

3
INPUT PROCESS
CONCEPTUAL FRAMEWORK
Profile of the respondents:  Administering
of the
 Gender questionnaires
 Age  Tabulation of
 Civil Status the customer’s
responses
 Statistical
Customer Satisfaction analysis of data
and
interpretation
1.Tangibility
 Proposed
2. Empathy suggestions

3. Reliability
4.Assurance

FEEDBACK

Figure 1. Shows the process needed to complete the study. The figure above would

determine the whole concept that would be followed during the study.

4
Research Hypothesis

Hoi: There is a significant relationship between the profile of the respondents on

the service quality on customer satisfaction in the selected hospitality facility in Ormoc

City in terms of tangibility, empathy, reliability, and assurance.

Ho²: There is no significant relationship between the profile of the respondents on

the service quality on customer satisfaction in the Sabin Resort Hotel in Ormoc City in

terms of tangibility, empathy, reliability, and assurance.

Significance of the Study

The result of this study would be helpful from the following:

Hotel Staff. A group of people the one help an organization or trade, to supply an

arranging or business accompanying traders.

Hotel Official. Is one who arrange the ordinary administration of a hotel and

allure stick, also being the reason for directing employees, and for preparation, shopping,

coordinating, and administrating lodging aids such as helping and reconciliation

conveniences.

Hotel Curators. Are mainly responsible for guaranteeing the movements at the

front desk are running flatly, that clients are checked in and out, and appointed

appropriate rooms.

5
Neighborliness Management Scholars. A course path that usually falls under the

inns, resorts, and motel industry. Artists in this place field create and run many facets of

the patron experience.

Researchers. for researchers, as it has implications for various aspects of the

tourism and hospitality industry, consumer behavior, and sustainability.

Scope and Delimitations

Deciding the impact influential value on consumer satisfaction in the preferred

neighborliness organization the Sabin Resort Inn in Ormoc City will be the aim

concerning this study. Because it was not within the allowed limits to survey the resort

due to secret reasons, the dossier accumulation for the 100 accused hopeful finished

outwardly. Customers the one bothered the Sabin Resort Inn comprised our responders

from October 2023 to November 2023. All of the responders were earlier than eighteen.

Definition of Terms

Tangibility. is the appearance of physical facilities, equipment, personnel, and

communication materials. Customers tend to expect clean and professional facilities and

shops, employees who look groomed and neat, and well-written and designed materials

such as menus, websites, and signs.

Empathy. is the capacity to affirm a customer's feelings and indicate that you can

understand their frustration or pain even if the problem was out of your control. In other

6
words, empathy is putting yourself in someone else's shoes and understanding their

perspective from their point of view.

Reliability. is the ability to perform the promised service dependably and

accurately. Doing what you say you're going to do when you say you're going to do it is

essential to pleasing your customers.

Assurance. is the practice of monitoring the quality of customer conversations.

Regular conversation reviews help you measure and improve your team's performance

and overall support process.

Hospitality is the relationship of a host towards a guest, wherein the host receives

the guest with some amount of goodwill and welcome. This includes the reception and

entertainment of guests, visitors, or strangers.

Hotel management plays a crucial role in ensuring the smooth functioning of

various departments such as guest services, food and beverage, and sales. It involves

effective planning, management, and organization of lodging operations to deliver the

best possible experience to customers.

7
CHAPTER II

REVIEW RELATED LITERATURE

Service Satisfaction on Customer

In the modern and brutal world commercial environment, business's capacity to

keep up with an interminable back-and-forth contest against the competition, be it dislike

or like that everywhere anywhere is now mainly dependent on quality of service C., no

whatever) (Adams JS. And others., 2020).How inside the reason rather than outside the

feeling successful diversion plan must accompany sympathy of what the audience wanted

to hear and beat rivals if it is to be worth anything (John, 2021).Low standards in a visitor

decide the quality. If it means a step toward profit and an elevation of total financial

competitiveness (while also exceeding customer expectations), what could be more

desirable? The expectancy-disconfirro, mation model has apart from comparisons been

accepted as proper living costs. In- dependent teachers are better only at interpretation of

the data and because of simple translation faded over coursework figure on left-hand side

compiling histograms illustrates this point simply via software manipulation although it

may not always be correct. As primary investigators such as Juwaheer and Parasuraman

noted that reliability, utility, understandability, aesthetics and adaptability were some of

the criteria (Johnson 2019).

As Ross (2019) points out that, validation in the aboriginal leads to imply for capacity by

firmness and offer assistance flexibility. Concurring to Sentosa (2019), unusualness is

essentially constrained as the staffs appearance, accessibility and availability of supplies

8
or merchandise and items. As described by Raza (2019) compassion refers to showing

consideration for, empathy and concern towards the patient. According to Osman (2019),

isolating into four:sourced-parts-production-resilience alludes the committing suppliers

and their obligation capacity—all while being complete at performance of transferring

continous, accurate. In short, a minimal offer assistance in a difference of circumstances is

by and large seen as being sensitive. Re-engineering function forms and auto-

mechanically taking care of the simple items appearance lead to fewer battering's along

with a lower in exact restore get amount. The other three elements of help incentivize—

aid potential, help handle—and aid result—that is, specialist capacities, and client

fulfillment—are all strongly compared with help highlight. There is no denying the

comparability center from two focuses help quality and client fulfillment are two critical

thoughts in shopping speculation and shopping utilizing. In understanding with Abdullah

and Afshar, 2019), quality could be a conviction that possibly point by point as an equal

and hazed speculation. It is fundamental to distinguish center from two focuses stock and

protests since they have different characteristics: the erstwhile is more substantial; an

question, the concluding is worse; genuine execution Abdullah & Rahman, 2018).

9
Quality Service on Customer

Mean professionals present remarkable issue concerning standing helps. Analysis

of many translations service characteristic stems from the relationship that consumers

make between their needs and functions they receive by certain person employed. Many

concerns have been answered to characterize characteristics the first thing is and primarily

foot gene appearance valuations. Different verification of the determinants worthwhile

category is chief, because it will allow appraisement managing and then to increase

customer seen services advantages (Benjoe, 2019).

On the other hand, there are ten ranges encouraging character. These scales correlate

with the field profitable condition in which the articles were taken from for example

According to Ben : 2020. “Skilful” are the following ranges: - It is a guest’s competency

to transfer on allure promises and buttress guaranteed service is allure dependability. It

discharges that the internet access provider gives the task approved right the first time; -

Competence is the information and aspect of skills workers have; - Access is the

magnitude at which use employees are accessible; - It is the tone at which stage workers

treat consumers very relevant to propriety, niceness, and companionability; -

Communication is the correct distribution of detail to the customer; - Credibility is the

honesty and assurance of the internet access provider.

10
CHAPTER III

MATERIAL AND METHODOLOGY

Research Design

The research design used in this study is descriptive correlational, the researchers

were using a survey form as the main tool in gaining information needed for the study,

and the researchers are also using an online survey for people who are eligible for this

topic.

Research Respondents

The research study was conducted in Ormoc City, Leyte. The respondents of this

study were the customers in the Sabin Resort Hotel which were the resort hotels in Ormoc

City. The respondents must be 18 or above and the researchers were successfully done by

their survey.

Data Gathering Procedure

The data were gathered using the survey that was conducted in the selected

hospitality facility in Ormoc City. A survey was defined as to query (someone) to collect

data for the analysis of some aspect of a group or area. One of the benefits of using

surveys in research is that they allow researchers to gather a large quantity of data

relatively quickly and cheaply. A survey can be administered as a structured interview or

as a self-report measure, and data can be collected in person. After collecting all the data,

the researchers, with the help of a statistician tabulated and tallied the survey, the result

would hopefully be the basis of the positive impact that we're aiming to get.

11
Method of Scoring

To determine the profile of the respondents, the following scoring procedure was

used:

Gender. The gender was categorized as male and female.

Civil Status. The civil status of respondents was categorized as single, married, and

separated.

Age. The age of respondents was categorized using the following scale:

Age Bracket

18-25 years old

26-35 years old

36-45 years old

46-55 years old

56-60 years old

61 + and above

12
Tangibility: The responses of service quality on customer satisfaction were

categorized as follows

Scale Description

5.0 Strongly Agree

3.40 Agree

2.60 Neutral

1.80 Disagree

1.0 Strongly Disagree

Empathy: The responses of service quality on customer satisfaction were

categorized as follows

Scale Description

5.0 Strongly Agree

3.40 Agree

2.60 Neutral

1.80 Disagree

1.0 Strongly Disagree

13
Reliability: The responses of service quality on customer satisfaction were categorized as

follows

Scale Description

5.0 Strongly Agree

3.40 Agree

2.40 Neutral

1.80 Disagree

1.0 Strongly Disagree

Assurance: The responses of service quality on customer satisfaction were categorized as

follows.

Scale Description

5.0 Strongly agree

3.40 Agree

2.60 Neutral

1.80 Disagree

1.0 Strongly Disagree

14
Statistical Treatment of the Data

The data were processed, analyzed, and interpreted using the statistical treatment

Frequency – To determine the scores of the following variables: age, gender, and year

level.

Mean and Standard Deviation – To determine the impact of service quality on customer

satisfaction in the Sabin Resort Hotel in terms of tangible, empathy, reliability, and

assurance.

Pearson r-correlation – To determine if there is a significant or no significant relationship

between the profile of respondents and the level of customer satisfaction in the Sabin

Resort Hotel in Ormoc City.

Percentage – used to determine the proportion of each given data by using the formula.

15
CHAPTER IV

RESULTS AND DISCUSSIONS

As bestowed in this place branch, the results of the analysis of the assembled

dossier in this place study in addition to the understanding of these results. It includes the

repetitiveness and portion of the mathematical sketch of the accused in terms of gender-

specific, civic rank, and age. It too presents the repetitiveness, percentages, mean,

standard deviation, and the impact valuable kind on client delight in the Sabin Resort

Lodging in Ormoc City in terms of suitableness, rapport, dependability, and security. The

important relationship among the sketch and the impact influential value on consumer

vindication in the Sabin Resort Hotel is too bestowed in this place division.

Demographic Profile of the Respondents

Table 1 gives the summary of the profile of the respondents specifically the

frequency and percentage in terms of gender, civil status, and age.

As presented in Table 1, almost three-fourths of the respondents are female and

about 38% are male. Additionally, in terms of civil status, more than half (56%) are

single, and almost forty-five percent (44%) are married. Moreover, the majority of the

respondents are 18 to 30 years old or a millennial, about 59% or 59 respondents. Followed

by 22 respondents or 22% are aged 31 to 45 years old, and only 6% are senior citizens or

60 years old and above.

16
Table 1

Frequency and Percentage of the profile of the respondents in terms of gender, civil
status, and age

No. of
Percentage
Demographic Variables Respondents
(%)
(n = 100)
Gender
Male 38 38.00
Female 62 62.00
Civil Status
Single 56 56.00
Married 44 44.00
Age
18 to 30 years old 59 59.00
31 to 45 years old 22 22.00
46 to 59 years old 13 13.00
60 and above years old 6 6.00

As shown in Table 1, nearly three-fourths of the respondents are female where

about 38% are male. When it comes to civil status, more than half are single while almost

forty-five percent on married. Furthermore, most of the respondents are 18 to 30 years old

or a millennial, around 59% or 59 respondents. 2 respondents or 2% are only 1 to 17 years

old, 22 respondents or 22% is 31 to 45 years old followed by only 3 respondents or 3%

aged 46 to 59 years old then only 6% are senior citizens or 60 years old and above.

17
Table 2

What is the Impact of Service Quality on Customer Satisfaction in Sabin Resort


Hotel in Ormoc City, Leyte in terms of Tangibility ( n = 100 )

Statement Mean Standard Deviation Level

1. The hotel has 3.62 1.47 Agree


modern-looking
equipment

2. The hotel is clean 4.41 0.55 Strongly Agree


and comfortable

3. The hotel has a 4.23 0.71 Strongly Agree


swimming pool

4. The hotel has a 4.28 0.65 Strongly Agree


health club

5. The hotel has 4.25 0.72 Strongly Agree


adequate fire safety
facilities and
instructions

Grand Mean, 4.16 0.82 Agree


Standard
Deviation, and
Level:

NOTE: Figures enclosed in parentheses are percentages. (Strongly Disagree – 1.00 to


1.80, Disagree – 1.81 to 2.60, Neutral– 2.61 to 3.40, Agree – 3.41 to 4.20, Strongly
Agree – 4.21 to 5.00)

Referring to Table 2, the results reveal that most of the respondents are in a very

high level of agreement of Statements about the level of agreement impact of service

quality on customer satisfaction in Sabin Resort Hotel in Ormoc City, Leyte in terms of

tangibility. In this section, are “The hotel is clean and comfortable” with a mean score of

4.41, “The hotel has a swimming pool” with a mean score of 4.23, “The hotel has a health

18
club” with a mean score of 4.28, “The hotel has adequate fire safety facilitates and

instructions” with a mean score of 4.25, “The hotel has modern-looking equipment” with

a mean score 3.62. this means that the majority of the respondents are highly satisfied

with the impact of service quality on customer satisfaction in the Sabin Resort Hotel in

Ormoc City, Leyte in terms of tangibility.

Table 3

What is the Impact of Service Quality on Customer Satisfaction in the Sabin Resort
Hotel in Ormoc City, Leyte in terms of Empathy ( n = 100 )

Statement Mean Standard Deviation Level

1. The hotel gives its 4.08 0.92 Agree


customers an
individualized
attention

2. The staff of the 4.36 0.69 Strongly Agree


hotel understands
the specific needs of
their customers

3. The staff of the 4.14 0.82 Agree


hotel has customers
best interests at
heart

Grand Mean, 4.19 0.81 Agree


Standard
Deviation, and
Level:

NOTE: Figures enclosed in parentheses are percentages. (Strongly Disagree – 1.00 to


1.80, Disagree – 1.81 to 2.60, Neutral– 2.61 to 3.40, Agree – 3.41 to 4.20, Strongly
Agree – 4.21 to 5.00)

19
Table 3 indicates that the majority of the respondents are highly satisfied with the

statements “The hotel gives its customers individualized attention” and “The staff of the

hotel has customers' best interests at heart” with a mean score of 4.08 and 4.14. Only the

statement “The staff of the hotel understands the specific needs of their customers”

respondents very highly agreed with a mean score of 4.36. This result means that the

respondents are highly satisfied with the impact of service quality on customer

satisfaction in the Sabin Resort Hotel in Ormoc City, Leyte in terms of empathy with a

grand mean (4.19) and standard deviation (0.81).

Table 4

What is the Impact of Service Quality on Customer Satisfaction in the Sabin Resort
Hotel in Ormoc City, Leyte in terms of Reliability ( n = 100 )

Statement Mean Standard Deviation Level

1.The staff of the 4.26 0.66 Agree


hotel can provide
service as promised

2. The staff of the 4.44 0.62 Strongly Agree


hotel are dependable
in handling
customer service
problems

3. The hotel keeps 4.27 0.65 Agree


customers informed
of the performance
of services.

4. When you have a 4.45 0.63 Agree


problem, the hotel
shows interest in

20
solving it.

Grand Mean, 4.36 0.64 Strongly Agree


Standard
Deviation, and
Level:

NOTE: Figures enclosed in parentheses are percentages. (Strongly Disagree – 1.00 to


1.80, Disagree – 1.81 to 2.60, Neutral– 2.61 to 3.40, Agree – 3.41 to 4.20, Strongly
Agree – 4.21 to 5.00)

Table 4 indicates that the majority of the respondents tend to have a very high

level of agreement in all statements. As evidenced by the mean scores of 4.26, 4.44, 4.27,

and 4.45, respectively. As obtained, the grand mean is 4.36 with a standard deviation of

2.56, this means that the respondents are very highly satisfied with the impact of service

quality on customer satisfaction in the Sabin Resort Hotel in Ormoc City, Leyte in terms

of reliability.

Table 5

What is the Impact of Service Quality on Customer Satisfaction in the Sabin Resort
Hotel in Ormoc City, Leyte in terms of Assurance ( n = 100 )

Statement Mean Standard Deviation Level

1.Staff at the hotel 4.48 0.61 Strongly Agree


are consistently
courteous and
friendly with
customers

2. The hotel 4.43 0.71 Strongly Agree


provides a safe
environment to stay
in

21
3. The staff of the 4.36 0.73 Strongly Agree
hotel knows how to
answer customers’
requests

4. Staff at the hotel 4.43 0.66 Strongly Agree


are always willing to
help customers.

Grand Mean, 4.43 0.68 Strongly Agree


Standard
Deviation, and
Level:

NOTE: Figures enclosed in parentheses are percentages. (Strongly Disagree – 1.00 to


1.80, Disagree – 1.81 to 2.60, Neutral– 2.61 to 3.40, Agree – 3.41 to 4.20, Strongly
Agree – 4.21 to 5.00)

Table 5 indicates that the majority of the respondents tend to have a very high

level of agreement in all statements (same as Table 4). As evidenced by the mean scores

of 4.48, 4.43, 4.36, and 4.43 respectively. As obtained, the grand mean is 4.43 with a

standard deviation of 0.68, this means that the respondents are very highly satisfied with

the impact of service quality on customer satisfaction in the Sabin Resort Hotel in Ormoc

City, Leyte in terms of reliability.

22
Table 6

Significant Relationship between the Age and the Level of Agreement of the Service
Quality on Customer Satisfaction in the Selected Hospitality Facility in terms of
Tangibility, Empathy, Reliability, and Assurance

Group Mean Interpretation Decision

Age 1.66 Significant Ho is


Tangibility 4.16 Relationship rejected
Age 1.66 Significant Ho is
Empathy 4.19 Relationship rejected
Age 1.66 Significant Ho is
Reliability 4.36 Relationship rejected
Age 1.66 Significant Ho is
Assurance 4.42 Relationship rejected
Note: Age (1 – 18 to 30 years old, 2 – 31 to 45 years old, 3 – 46 to 59 years old, 4
– 60 and above years old)
Table 6 presents the result of the significant relationship between age and the level

of agreement of the service quality on customer satisfaction in the selected hospitality

facility in terms of tangibility, empathy, reliability, and assurance.

As revealed in Table 6, there was a significant relationship between the age and

the respondents’ level of satisfaction with the service quality customer satisfaction in the

selected hospitality facility in terms of tangibility, empathy, reliability, and assurance

Additionally, the respondents' mean age is lower than the mean scores of the respondent’s

level of agreement with the service quality on customer satisfaction in the selected

hospitality facility respectively. More likely, the decision is that the null hypothesis is

rejected or the alternative hypothesis is accepted.

23
Table 7

Significant Relationship between Gender and the Level of Agreement of the Service
Quality on Customer Satisfaction in the Selected Hospitality Facility in terms of
Tangibility, Empathy, Reliability, and Assurance

Group Mean Interpretation Decision

Gender 0.62 Not


Ho is
Significant
Tangibility 4.16 accepted
Relationship
Gender 0.62 Not
Ho is
Significant
Empathy 4.19 accepted
Relationship
Gender 0.62 Not
Ho is
Significant
Reliability 4.36 accepted
Relationship
Gender 0.62 Not
Ho is
Significant
Assurance 4.42 accepted
Relationship
Note: Gender (0 – Male, 1 – Female, 2 – LGBTQ+)

The result of the significant relationship between gender and level of agreement on

the service quality on customer satisfaction in the selected hospitality facility in terms of

tangibility, empathy, reliability, and assurance is shown in Table 7. Table 7 presents that

there was no significant relationship between sex and the level of agreement regarding the

service quality on customer satisfaction in the selected hospitality facility, More likely,

the decision is that the null hypothesis is accepted or the alternative hypothesis is rejected.

24
CHAPTER V

SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

Summary

The main purpose of the study is to analyze the service quality on customer

satisfaction study aimed to answer The Impact of Service Quality on Customer

Satisfaction. Specifically, this study seeks to answer the following questions:

1. Profile of the respondents in terms of:

1.1 Age;

1.2 Gender; and

1.3 Civil Status

2. What is the impact of service quality on customer satisfaction in a hotel in Ormoc City

in terms of:

2.1 Tangibility

2.2 Empathy

2.3 Reliability; and

2.4 Assurance

3. Is there a significant relationship between the profile of respondents and the service

quality on customer satisfaction in the selected hospitality facility in terms of tangibility,

empathy, reliability, and assurance?

25
4. Based on the gathered data, what suggestions should be proposed?

The study was conducted through a survey questionnaire among the 100

randomized individuals who visited the selected hospitality establishment in Ormoc City,

Leyte. The data were acquired by presenting the table/s . A Pearson R Correlation

Coefficient was to analyze the gathered data using the significant relationship between the

demographic profile and the level of agreement of the service quality on customer

satisfaction in the selected hospitality facility at Ormoc City, Leyte.

Findings

1. Based on the demographic profile data, the majority of the respondents were

female. It also appeared that most of them were age 18 - 30 years old. As well as, the data

present that most of them experienced the service in Sabin Resort Hotel.

2. The findings displayed indicated that the majority of the respondents are highly

satisfied with the impact of service quality on customer satisfaction in the Sabin Resort

Hotel in Ormoc City, Leyte in terms of tangibility, empathy, Reliability, and Assurance.

3 There was a significant relationship between respondents’ age and the level of

agreement on the impact of service quality on customer satisfaction in the Sabin Resort

Hotel in Ormoc City, Leyte.

26
Conclusions

The results bestowed in Table 6 display that skilled was a meaningful connection

bounded by accused’ age and the level of arrangement on the impact influential value on

client vindication in the Sabin Resort Hotel in Ormoc City, Leyte in conditions of

suitableness, understanding, dependability, and security. Additionally, the mean score of

the gender-specific is inferior the mean score of the respondent’s level of compromise.

However, the results bestowed in Table 7 display that skilled was no important friendship

among accused’ gender-specific and the level of arrangement on the impact influential

value on client vindication in the Sabin Resort Hotel in Ormoc City, Leyte in agreements

of suitableness, understanding, dependability, and security. Additionally, the mean score

of the age is inferior the mean score of the respondent’s level of compromise.

Therefore, the results conferred above from Tables 1 to 5 decided that the accused

are very and very highly appeased accompanying the impact valuable kind on consumer

vindication in the Sabin Resort Hotel in Ormoc City, Leyte in agreements of suitableness,

empathy, dependability, and security. Moreover, skilled was a important friendship

among the age and the accused’ level of agreement in agreements of suitableness,

understanding, dependability, and confidence. Meanwhile, skilled was no meaningful

connection between the gender-specific and the accused’ level of understanding.

27
Recommendations

• Researcher suggest to improve the health club of the facility since base on the

data gathered it has a low frequency of votes regarding to strongly agree compare

to other selections .

• Researcher plan to help the exercise establishment of the ability because base on

the dossier assembled it has a wave between audio and infrared of votes

concerning to powerfully concur equate to additional selections .

• Researcher desire to boost the safety of atmosphere because we all experience

that all ranges of ages are complicated and much better that have an distinguishing

security direction from baby to adult while retaining their wait a Resort Hotel .

• Researcher suggest more to enhance Health Enhancing Wellness and Leisure

Offerings in resort lodgings surround a range of ventures, comforts, and aids

devised to advance entertainment, health, and possession for customers.

28
REFERENCES

Adams, J.S. (2020). Equity theory. Expert program management.

https://www.expertprogrammanagement.com/2017/06/equity-theory/

Al kurdi, B., Turki A.M, & Alnaser, A.S. (2020). The impact of employee satisfaction on
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