FINAL_THESIS
FINAL_THESIS
INTRODUCTION
Over the years, modern era hospitality businesses have faced tough
competition and in upcoming time as well with a promise to become even worse than
today. Rising above these hazards, the hotel industry must be viewed as a performing at or
better than acceptable standards of service merely to survive let alone experience growth.
Today tourism is a potential gold mine for the country, hence many Tanzanians take part
in activities and professions related to these sectors widening their opportunities of better
futures. Several reasons some nations struggle to attract the tourists and travelers they
need is that more countries are in stiff competition with one another become a better build
enticing travel destination, many of which do every year. Hotels are therefore, viewed as
an essential service provider for tourism sector since hotels offer accommodation which is
the basic and most important need of a tourist. In addition to that, guests also have an
opportunity to experience the facilities of this hotel such as tennis courts, children’s
playgrounds restaurant & bar, sauna and pool. As hospitality businesses are focused on
the guest experience its clear that your hotel staff is key to success in business. Guests
should receive the appropriate service, and if hotel staff do not abide by this rule then they
will face consequences. This means that if the staff at a hotel shows inconsiderate
behavior, this will get noticed and visitors hate little things like these as some are very
picky about service maintenance. But provided that hotel workers can present the suitable
support to them, visitors are going to have very good time and may possibly return again.
Therefore, it is necessary for hotel management to meet the needs of its workforce.
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Hospitality guests of today are one picky, and a voracious clientele. In addition, it is
important for a better choice of strategies to identify that guests where they have
expectations and provenance in order to improve guest services offered by hotels. In the
hospitality industry, hotel guest is a particular group of interest and due to ever-increasing
beliefs can have an influence on tourist satisfaction then robust service quality strategies
should be implemented. At the end of it all, discontented guests equals to low demand
while hotels more or less depend on their sales and marketing teams for renewal.
over to loyalty falls inside the direct range of operations areas, that handle department
dealing with customers. The majority of inns are probing for characteristic improvement
methods so that obtain a back-and-forth competition. All aid a hotel specifies will help
and assuage allure customers. In few inns, a distinguished service area keeps an eye on
visitor satisfaction and takes care of their needs and anticipations. Cause it will increase
client happiness, providing first-rate aids is contemporary crucial to the free competition’s
the lodging business is owned by the party’s growth. A vying duty is what hotels concede
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Statement of the Problem
This study aims to determine the service quality of customer satisfaction in the
1.1 Age;
2. What is the impact of service quality on customer satisfaction in a hotel in Ormoc City
in terms of:
2.1 Tangibility
2.2 Empathy
2.4 Assurance
3. Is there a significant relationship between the profile of respondents and the service
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INPUT PROCESS
CONCEPTUAL FRAMEWORK
Profile of the respondents: Administering
of the
Gender questionnaires
Age Tabulation of
Civil Status the customer’s
responses
Statistical
Customer Satisfaction analysis of data
and
interpretation
1.Tangibility
Proposed
2. Empathy suggestions
3. Reliability
4.Assurance
FEEDBACK
Figure 1. Shows the process needed to complete the study. The figure above would
determine the whole concept that would be followed during the study.
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Research Hypothesis
the service quality on customer satisfaction in the selected hospitality facility in Ormoc
the service quality on customer satisfaction in the Sabin Resort Hotel in Ormoc City in
Hotel Staff. A group of people the one help an organization or trade, to supply an
Hotel Official. Is one who arrange the ordinary administration of a hotel and
allure stick, also being the reason for directing employees, and for preparation, shopping,
conveniences.
Hotel Curators. Are mainly responsible for guaranteeing the movements at the
front desk are running flatly, that clients are checked in and out, and appointed
appropriate rooms.
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Neighborliness Management Scholars. A course path that usually falls under the
inns, resorts, and motel industry. Artists in this place field create and run many facets of
neighborliness organization the Sabin Resort Inn in Ormoc City will be the aim
concerning this study. Because it was not within the allowed limits to survey the resort
due to secret reasons, the dossier accumulation for the 100 accused hopeful finished
outwardly. Customers the one bothered the Sabin Resort Inn comprised our responders
from October 2023 to November 2023. All of the responders were earlier than eighteen.
Definition of Terms
communication materials. Customers tend to expect clean and professional facilities and
shops, employees who look groomed and neat, and well-written and designed materials
Empathy. is the capacity to affirm a customer's feelings and indicate that you can
understand their frustration or pain even if the problem was out of your control. In other
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words, empathy is putting yourself in someone else's shoes and understanding their
accurately. Doing what you say you're going to do when you say you're going to do it is
Regular conversation reviews help you measure and improve your team's performance
Hospitality is the relationship of a host towards a guest, wherein the host receives
the guest with some amount of goodwill and welcome. This includes the reception and
various departments such as guest services, food and beverage, and sales. It involves
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CHAPTER II
or like that everywhere anywhere is now mainly dependent on quality of service C., no
whatever) (Adams JS. And others., 2020).How inside the reason rather than outside the
feeling successful diversion plan must accompany sympathy of what the audience wanted
to hear and beat rivals if it is to be worth anything (John, 2021).Low standards in a visitor
decide the quality. If it means a step toward profit and an elevation of total financial
desirable? The expectancy-disconfirro, mation model has apart from comparisons been
accepted as proper living costs. In- dependent teachers are better only at interpretation of
the data and because of simple translation faded over coursework figure on left-hand side
compiling histograms illustrates this point simply via software manipulation although it
may not always be correct. As primary investigators such as Juwaheer and Parasuraman
noted that reliability, utility, understandability, aesthetics and adaptability were some of
As Ross (2019) points out that, validation in the aboriginal leads to imply for capacity by
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or merchandise and items. As described by Raza (2019) compassion refers to showing
consideration for, empathy and concern towards the patient. According to Osman (2019),
by and large seen as being sensitive. Re-engineering function forms and auto-
mechanically taking care of the simple items appearance lead to fewer battering's along
with a lower in exact restore get amount. The other three elements of help incentivize—
aid potential, help handle—and aid result—that is, specialist capacities, and client
fulfillment—are all strongly compared with help highlight. There is no denying the
comparability center from two focuses help quality and client fulfillment are two critical
and Afshar, 2019), quality could be a conviction that possibly point by point as an equal
and hazed speculation. It is fundamental to distinguish center from two focuses stock and
protests since they have different characteristics: the erstwhile is more substantial; an
question, the concluding is worse; genuine execution Abdullah & Rahman, 2018).
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Quality Service on Customer
of many translations service characteristic stems from the relationship that consumers
make between their needs and functions they receive by certain person employed. Many
concerns have been answered to characterize characteristics the first thing is and primarily
category is chief, because it will allow appraisement managing and then to increase
On the other hand, there are ten ranges encouraging character. These scales correlate
with the field profitable condition in which the articles were taken from for example
According to Ben : 2020. “Skilful” are the following ranges: - It is a guest’s competency
discharges that the internet access provider gives the task approved right the first time; -
Competence is the information and aspect of skills workers have; - Access is the
magnitude at which use employees are accessible; - It is the tone at which stage workers
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CHAPTER III
Research Design
The research design used in this study is descriptive correlational, the researchers
were using a survey form as the main tool in gaining information needed for the study,
and the researchers are also using an online survey for people who are eligible for this
topic.
Research Respondents
The research study was conducted in Ormoc City, Leyte. The respondents of this
study were the customers in the Sabin Resort Hotel which were the resort hotels in Ormoc
City. The respondents must be 18 or above and the researchers were successfully done by
their survey.
The data were gathered using the survey that was conducted in the selected
hospitality facility in Ormoc City. A survey was defined as to query (someone) to collect
data for the analysis of some aspect of a group or area. One of the benefits of using
surveys in research is that they allow researchers to gather a large quantity of data
as a self-report measure, and data can be collected in person. After collecting all the data,
the researchers, with the help of a statistician tabulated and tallied the survey, the result
would hopefully be the basis of the positive impact that we're aiming to get.
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Method of Scoring
To determine the profile of the respondents, the following scoring procedure was
used:
Civil Status. The civil status of respondents was categorized as single, married, and
separated.
Age. The age of respondents was categorized using the following scale:
Age Bracket
61 + and above
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Tangibility: The responses of service quality on customer satisfaction were
categorized as follows
Scale Description
3.40 Agree
2.60 Neutral
1.80 Disagree
categorized as follows
Scale Description
3.40 Agree
2.60 Neutral
1.80 Disagree
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Reliability: The responses of service quality on customer satisfaction were categorized as
follows
Scale Description
3.40 Agree
2.40 Neutral
1.80 Disagree
follows.
Scale Description
3.40 Agree
2.60 Neutral
1.80 Disagree
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Statistical Treatment of the Data
The data were processed, analyzed, and interpreted using the statistical treatment
Frequency – To determine the scores of the following variables: age, gender, and year
level.
Mean and Standard Deviation – To determine the impact of service quality on customer
satisfaction in the Sabin Resort Hotel in terms of tangible, empathy, reliability, and
assurance.
between the profile of respondents and the level of customer satisfaction in the Sabin
Percentage – used to determine the proportion of each given data by using the formula.
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CHAPTER IV
As bestowed in this place branch, the results of the analysis of the assembled
dossier in this place study in addition to the understanding of these results. It includes the
repetitiveness and portion of the mathematical sketch of the accused in terms of gender-
specific, civic rank, and age. It too presents the repetitiveness, percentages, mean,
standard deviation, and the impact valuable kind on client delight in the Sabin Resort
Lodging in Ormoc City in terms of suitableness, rapport, dependability, and security. The
important relationship among the sketch and the impact influential value on consumer
vindication in the Sabin Resort Hotel is too bestowed in this place division.
Table 1 gives the summary of the profile of the respondents specifically the
about 38% are male. Additionally, in terms of civil status, more than half (56%) are
single, and almost forty-five percent (44%) are married. Moreover, the majority of the
by 22 respondents or 22% are aged 31 to 45 years old, and only 6% are senior citizens or
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Table 1
Frequency and Percentage of the profile of the respondents in terms of gender, civil
status, and age
No. of
Percentage
Demographic Variables Respondents
(%)
(n = 100)
Gender
Male 38 38.00
Female 62 62.00
Civil Status
Single 56 56.00
Married 44 44.00
Age
18 to 30 years old 59 59.00
31 to 45 years old 22 22.00
46 to 59 years old 13 13.00
60 and above years old 6 6.00
about 38% are male. When it comes to civil status, more than half are single while almost
forty-five percent on married. Furthermore, most of the respondents are 18 to 30 years old
aged 46 to 59 years old then only 6% are senior citizens or 60 years old and above.
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Table 2
Referring to Table 2, the results reveal that most of the respondents are in a very
high level of agreement of Statements about the level of agreement impact of service
quality on customer satisfaction in Sabin Resort Hotel in Ormoc City, Leyte in terms of
tangibility. In this section, are “The hotel is clean and comfortable” with a mean score of
4.41, “The hotel has a swimming pool” with a mean score of 4.23, “The hotel has a health
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club” with a mean score of 4.28, “The hotel has adequate fire safety facilitates and
instructions” with a mean score of 4.25, “The hotel has modern-looking equipment” with
a mean score 3.62. this means that the majority of the respondents are highly satisfied
with the impact of service quality on customer satisfaction in the Sabin Resort Hotel in
Table 3
What is the Impact of Service Quality on Customer Satisfaction in the Sabin Resort
Hotel in Ormoc City, Leyte in terms of Empathy ( n = 100 )
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Table 3 indicates that the majority of the respondents are highly satisfied with the
statements “The hotel gives its customers individualized attention” and “The staff of the
hotel has customers' best interests at heart” with a mean score of 4.08 and 4.14. Only the
statement “The staff of the hotel understands the specific needs of their customers”
respondents very highly agreed with a mean score of 4.36. This result means that the
respondents are highly satisfied with the impact of service quality on customer
satisfaction in the Sabin Resort Hotel in Ormoc City, Leyte in terms of empathy with a
Table 4
What is the Impact of Service Quality on Customer Satisfaction in the Sabin Resort
Hotel in Ormoc City, Leyte in terms of Reliability ( n = 100 )
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solving it.
Table 4 indicates that the majority of the respondents tend to have a very high
level of agreement in all statements. As evidenced by the mean scores of 4.26, 4.44, 4.27,
and 4.45, respectively. As obtained, the grand mean is 4.36 with a standard deviation of
2.56, this means that the respondents are very highly satisfied with the impact of service
quality on customer satisfaction in the Sabin Resort Hotel in Ormoc City, Leyte in terms
of reliability.
Table 5
What is the Impact of Service Quality on Customer Satisfaction in the Sabin Resort
Hotel in Ormoc City, Leyte in terms of Assurance ( n = 100 )
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3. The staff of the 4.36 0.73 Strongly Agree
hotel knows how to
answer customers’
requests
Table 5 indicates that the majority of the respondents tend to have a very high
level of agreement in all statements (same as Table 4). As evidenced by the mean scores
of 4.48, 4.43, 4.36, and 4.43 respectively. As obtained, the grand mean is 4.43 with a
standard deviation of 0.68, this means that the respondents are very highly satisfied with
the impact of service quality on customer satisfaction in the Sabin Resort Hotel in Ormoc
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Table 6
Significant Relationship between the Age and the Level of Agreement of the Service
Quality on Customer Satisfaction in the Selected Hospitality Facility in terms of
Tangibility, Empathy, Reliability, and Assurance
As revealed in Table 6, there was a significant relationship between the age and
the respondents’ level of satisfaction with the service quality customer satisfaction in the
Additionally, the respondents' mean age is lower than the mean scores of the respondent’s
level of agreement with the service quality on customer satisfaction in the selected
hospitality facility respectively. More likely, the decision is that the null hypothesis is
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Table 7
Significant Relationship between Gender and the Level of Agreement of the Service
Quality on Customer Satisfaction in the Selected Hospitality Facility in terms of
Tangibility, Empathy, Reliability, and Assurance
The result of the significant relationship between gender and level of agreement on
the service quality on customer satisfaction in the selected hospitality facility in terms of
tangibility, empathy, reliability, and assurance is shown in Table 7. Table 7 presents that
there was no significant relationship between sex and the level of agreement regarding the
service quality on customer satisfaction in the selected hospitality facility, More likely,
the decision is that the null hypothesis is accepted or the alternative hypothesis is rejected.
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CHAPTER V
Summary
The main purpose of the study is to analyze the service quality on customer
1.1 Age;
2. What is the impact of service quality on customer satisfaction in a hotel in Ormoc City
in terms of:
2.1 Tangibility
2.2 Empathy
2.4 Assurance
3. Is there a significant relationship between the profile of respondents and the service
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4. Based on the gathered data, what suggestions should be proposed?
The study was conducted through a survey questionnaire among the 100
randomized individuals who visited the selected hospitality establishment in Ormoc City,
Leyte. The data were acquired by presenting the table/s . A Pearson R Correlation
Coefficient was to analyze the gathered data using the significant relationship between the
demographic profile and the level of agreement of the service quality on customer
Findings
1. Based on the demographic profile data, the majority of the respondents were
female. It also appeared that most of them were age 18 - 30 years old. As well as, the data
present that most of them experienced the service in Sabin Resort Hotel.
2. The findings displayed indicated that the majority of the respondents are highly
satisfied with the impact of service quality on customer satisfaction in the Sabin Resort
Hotel in Ormoc City, Leyte in terms of tangibility, empathy, Reliability, and Assurance.
3 There was a significant relationship between respondents’ age and the level of
agreement on the impact of service quality on customer satisfaction in the Sabin Resort
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Conclusions
The results bestowed in Table 6 display that skilled was a meaningful connection
bounded by accused’ age and the level of arrangement on the impact influential value on
client vindication in the Sabin Resort Hotel in Ormoc City, Leyte in conditions of
the gender-specific is inferior the mean score of the respondent’s level of compromise.
However, the results bestowed in Table 7 display that skilled was no important friendship
among accused’ gender-specific and the level of arrangement on the impact influential
value on client vindication in the Sabin Resort Hotel in Ormoc City, Leyte in agreements
of the age is inferior the mean score of the respondent’s level of compromise.
Therefore, the results conferred above from Tables 1 to 5 decided that the accused
are very and very highly appeased accompanying the impact valuable kind on consumer
vindication in the Sabin Resort Hotel in Ormoc City, Leyte in agreements of suitableness,
among the age and the accused’ level of agreement in agreements of suitableness,
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Recommendations
• Researcher suggest to improve the health club of the facility since base on the
data gathered it has a low frequency of votes regarding to strongly agree compare
to other selections .
• Researcher plan to help the exercise establishment of the ability because base on
the dossier assembled it has a wave between audio and infrared of votes
that all ranges of ages are complicated and much better that have an distinguishing
security direction from baby to adult while retaining their wait a Resort Hotel .
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