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Parle Products PVT

Parle Products Pvt. Ltd. is India's largest manufacturer of biscuits and confectionery, known for iconic products like Parle-G and a significant market share in both biscuits and confectionery. Founded in 1929, the company has expanded its operations and product range while maintaining a commitment to quality, affordability, and sustainability. Parle's innovative approach and focus on community engagement position it well for future growth in the evolving food industry.

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12 views9 pages

Parle Products PVT

Parle Products Pvt. Ltd. is India's largest manufacturer of biscuits and confectionery, known for iconic products like Parle-G and a significant market share in both biscuits and confectionery. Founded in 1929, the company has expanded its operations and product range while maintaining a commitment to quality, affordability, and sustainability. Parle's innovative approach and focus on community engagement position it well for future growth in the evolving food industry.

Uploaded by

sakshamsh234prateek
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Parle Products Pvt. Ltd.

: A Leader in
Indian Snacks and Confectionery

Name: Saloni Sharma


Course: Bachelor of Business Administration
16/10/2024

Table of Contents:
1. Introduction
2. History and Growth
3. Key Products
o Biscuits
o Snacks
o Confectionery
4. Market Impact
5. Manufacturing Excellence
6. Sustainability and CSR
7. Innovation and Future Outlook
8. Conclusion

INTRODUCTION
Parle Products has been India's largest manufacturer of
biscuits and confectionery for almost 90 years. Makers
of the world's largest selling biscuit, Parle-G, and a host
of other very popular brands, the Parle name
symbolizes quality, nutrition and great taste. With a
reach spanning even to the remotest villages of India,
the company has definitely come a very long way since
its inception.
Many of the Parle products - biscuits or
confectioneries, are market leaders in their category
and have won acclaim at the Monde Selection, since
1971. With a 40% share of the total biscuit market and
a 15% share of the total confectionary market in India,
Parle has grown to become a multi-million dollar
company. While to the consumers it's a beacon of faith
and trust, competitors look upon Parle as an example
of marketing brilliance.

Parle Products Pvt. Ltd.


Overview
 Founded: 1929
 Headquarters: Mumbai, India
 Founders: The company was started by the Parekh family.
 Industry: Food and Beverage, primarily focusing on snacks and
confectionery.
Key Products
1. Biscuits:
o Parle-G: One of India’s most popular biscuits, known for
its affordability and widespread availability.
o Krackjack: A sweet and salty biscuit, loved by many.
o Hide & Seek: A chocolate chip cookie that has gained
popularity among younger consumers.
2. Snacks:
o Poppins: A popular snack brand, offering a variety of
savory and sweet snacks.
o Parle Wafers: A range of potato chips and other snacks.
3. Confectionery:
o Kachha Mango: A mango-flavored candy that is a
nostalgic favorite.
o Parle Poppins: A range of chewy candies.

Market Presence
 Parle is one of the largest biscuit manufacturers in India and has
a strong presence in both domestic and international markets.
 The brand is known for its quality products at affordable prices,
making it a household name across India.
Manufacturing and Innovation
 Parle has multiple manufacturing facilities across India,
ensuring efficient production and distribution.
 The company continually invests in research and development
to innovate and expand its product range.
Social Responsibility
 Parle engages in various social initiatives, focusing on education
and community development.
 The company emphasizes sustainable practices in its
manufacturing processes.

Detailed Overview of Parle Products Pvt. Ltd.


1. History and Growth
 Founding Years: Parle was established in 1929 in Vile Parle,
Mumbai, initially focusing on manufacturing confectionery. The
name "Parle" is derived from the locality in which it was
founded.
 Initial Products: The company started with the production of
handmade candies. The first major breakthrough came with the
launch of biscuits in the 1930s.
 Post-Independence Expansion: Following India’s independence,
Parle expanded its operations significantly, introducing a wide
range of biscuit varieties.

2. Iconic Products
 Parle-G Biscuits: Launched in 1939, Parle-G is one of the
largest-selling biscuits globally. It’s known for its distinctive
yellow packaging and has become a cultural icon in India.
 Other Popular Biscuits:
o Marie Gold: A light, crisp biscuit popular for tea time.
o Treat: A cream biscuit available in various flavors.
o Nice Time: Coconut-flavored biscuits, catering to niche
tastes.

3. Snacks and Confectionery


 Savory Snacks: In addition to biscuits, Parle has ventured into
the snack market with products like:
o Parle Wafers: A range of potato chips in various flavors.
o Baked Snacks: Healthier options like baked crackers and
snacks.
 Confectionery: Products like Kachha Mango and Mango Bite
highlight the brand's focus on traditional Indian flavors.

4. Market Impact
 Market Leader: Parle holds a significant share in the Indian
biscuit market, competing with brands like Britannia and ITC.
The company is renowned for its cost-effective pricing strategy,
making it accessible to a broad audience.
 Exports: Parle exports its products to over 100 countries,
making it a recognized brand globally. Its expansion strategy has
led to a strong presence in markets like the Middle East, Africa,
and the USA.

5. Manufacturing Excellence
 Production Facilities: Parle operates several state-of-the-art
manufacturing plants across India. The company employs
advanced technology to ensure high-quality production while
maintaining efficiency.
 Quality Control: Parle emphasizes strict quality control
measures at every production stage, ensuring that its products
meet international safety standards.

6. Sustainability and CSR


 Environmental Initiatives: Parle is committed to sustainability
and has implemented practices to reduce its carbon footprint.
This includes waste management and energy-efficient
manufacturing processes.
 Community Programs: The company actively participates in
community development, focusing on education and healthcare
initiatives.

7. Innovation and Future Outlook


 Product Development: Parle continues to innovate, introducing
new flavors and healthier options to cater to changing
consumer preferences.
 Digital Transformation: The company is exploring e-commerce
and digital marketing strategies to reach younger audiences and
adapt to market trends.
 Health Trends: With rising health consciousness among
consumers, Parle is likely to expand its portfolio of healthier
snacks and biscuits.
Conclusion
Parle Products Pvt. Ltd. has established itself as a
household name in India and beyond, combining
tradition with modernity. Its commitment to
quality, affordability, and community engagement
has solidified its position in the food industry. As
consumer preferences evolve, Parle’s adaptability
and innovation will be crucial for its continued
success.
ACKNOWLEDGEMENT
No research can blossom from a single person's mind
without proper guidance, assistance and inspiration
from various quarters. My project was given its present
shape by assistance of many people whom I am greatly
indebted to. I express my gratitude and indebtedness
towards the people who helped me during my project
work.

I express my humble gratitude towards Miss. Kanika


Dewan for giving me a chance to research on such a
reputed organization and for providing me proper
inputs and guidance.

Last but not the least I want to thanks my Parents,


without their keen interest and immense guidance it
would have not been possible to complete this project

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