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Ozamiz_Business_Analysis_Report

The Ozamiz Business Analysis Report focuses on Patty’s Bakeshop, analyzing consumer behavior, pricing strategies, and market positioning within Ozamiz City. Key findings indicate strong customer loyalty based on product quality and accessibility, while challenges include competition and opportunities for expansion through online services. Recommendations include introducing seasonal products, enhancing branding, and exploring delivery partnerships to improve business performance.

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11 views3 pages

Ozamiz_Business_Analysis_Report

The Ozamiz Business Analysis Report focuses on Patty’s Bakeshop, analyzing consumer behavior, pricing strategies, and market positioning within Ozamiz City. Key findings indicate strong customer loyalty based on product quality and accessibility, while challenges include competition and opportunities for expansion through online services. Recommendations include introducing seasonal products, enhancing branding, and exploring delivery partnerships to improve business performance.

Uploaded by

綾小路清隆
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Ozamiz Business Analysis Report

I. Introduction

Background of the Study


Patty’s Bakeshop is a well-known local bakery in Ozamiz City, recognized for its variety of
baked goods and pastries. It has been operating for several years, serving daily commuters,
families, and working professionals. The relevance of analyzing consumer behavior and firm
strategy in a local context such as Ozamiz City lies in understanding how local preferences,
competition, and economic factors influence business decisions and customer satisfaction.

Objectives of the Study


This study specifically aims to:
1. Analyze consumer preferences and purchasing decisions.
2. Examine the firm’s pricing strategies, cost structure, and market positioning.
3. Provide recommendations to improve business performance.

Scope and Limitations


This analysis is focused on Patty’s Bakeshop operations within Ozamiz City during the
current year. The study analyzes data from a sample of customers and includes insights
from a short interview with the owner. Limitations include limited access to confidential
financial data and a small survey size due to time constraints.

II. Consumer Choice Analysis

Consumer Profile
The target market of Patty’s Bakeshop consists primarily of students, working
professionals, and parents in the middle-income bracket. Key purchasing factors identified
include product quality, taste, price, and accessibility. Many customers also express loyalty
due to the familiarity and consistency of the products.

Application of Consumer Theory


Consumers at Patty’s Bakeshop aim to maximize satisfaction by choosing products that
provide the best balance of taste, price, and convenience. Given their limited daily budget,
many opt for affordable yet filling items like pandesal and buns. A slight increase in price
tends to reduce quantity purchased, indicating price sensitivity. However, customers rarely
switch to alternatives unless there’s a significant price change.

Survey/Interview Results
Survey insights reveal that:
- 85% of respondents buy from Patty’s Bakeshop at least once a week.
- 70% prioritize taste and freshness over price.
- Most respondents find the location very convenient.
The owner confirmed that product consistency and accessibility are major factors in
customer retention.

III. Theory of the Firm Analysis

Cost Structure and Profit Analysis


Patty’s Bakeshop incurs fixed costs such as rent, utilities, and staff salaries, while variable
costs include flour, sugar, eggs, and other ingredients. The business operates with a lean
cost model, focusing on bulk buying to reduce per-unit costs. Based on owner insights, the
firm has surpassed its break-even point and earns modest but stable profits.

Firm’s Pricing and Output Decisions


Patty’s Bakeshop uses cost-plus pricing strategies to ensure profit margins. The firm does
not engage in aggressive price wars but instead focuses on maintaining quality and product
differentiation. The current output level meets local demand and supports daily operations
efficiently.

IV. Findings and Discussion

Summary of Key Insights


Consumer analysis indicates strong brand loyalty and satisfaction with the product quality
and price balance. Firm analysis reveals a sustainable cost structure and stable pricing
strategy. Areas of improvement include branding and exploring delivery services.

Challenges and Opportunities


One challenge is the entry of new competitors in the area, which may attract price-sensitive
customers. However, there is also an opportunity to expand via online orders or customized
products (e.g., cakes for occasions), which could differentiate Patty’s Bakeshop from its
rivals.

V. Recommendations

Consumer-Centric Strategies
- Introduce seasonal or limited-edition products to maintain consumer interest.
- Launch a loyalty card program to reward frequent buyers.
- Improve packaging and branding for a more premium feel.
Firm Strategy Improvements
- Explore partnerships for delivery services to widen market reach.
- Monitor cost inputs regularly to manage profitability.
- Use social media promotions to attract new customers and boost visibility.

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