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MATHEMATICS SBA
TITLE -

AN INVESTIGATION INTO THE PREFERRED BRANDS OF

SNEAKERS BY STUDENTS

SCHOOL-
ELDORADO WEST SECONDARY SCHOOL

NAME OF Krista Jace Portillo Kallie Harrison Mark Anson

CANIDATE Barnes
CANIDATE 1601821910 1601821848 1601821961 1601821767
NUMBER
CENTRE 160182 160182 160182 160182
NUMBER

TEACHER-
Ms. Augustus

SUBMITTED ON ……………
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PROJECT TITLE

An investigation into the

preferred brands of sneakers by
Form 5 students.
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INTRODUCTION

My classmate and I were debating what shoe brand the students in our form prefer to
wear, both our answers were different. So, we decided to do our project on this topic.
This SBA leans into the reasoning behind their choices, including measures of central
tendency and data visualization. My group of four members will analyze trends in brand
loyalty and purchasing behaviors using the statistics. Ultimately, we aim to present a
detailed report highlighting the preferred brands and the factors driving these
preferences, enhancing our understanding of sneaker culture within our school.
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TABLE OF CONTENTS

PROJECT TITLE 2
INTRODUCTION 3
METHOD OF DATA COLLECTION 5
PRESENTATION OF DATA 6
ANALYSIS OF DATA 12
Question 1: Favorite Shoe Brand 13
● Question 2: Which shoe brand do you think offers the best style 13
Question 3: Importance of Brand Reputation 13
Question 4: How do you decide which shoe brand to buy? 14
Question 5: If you had to switch brands, which one would you choose? 14
DISCUSSION OF FINDINGS 15
CONCLUSION 17
REFRENCES 18
APPENDIX 19
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METHOD OF DATA COLLECTION

The method of data collection chosen was questionnaire.

Thirty (30) students from Form 5 were questioned about their preferred brand of
sneakers.

The students were questioned during the home room period, these questions below
were asked.

Question 1:
What is your favorite shoe brand?
A) Nike
B) Adidas
C) Puma
D) New Balance

Question 2:
Besides style, which brand do you trust for quality shoes?
A) Nike
B) Adidas
C) Puma
D) New Balance

Question 3:
How important is brand reputation when choosing a shoe?
A) Very important
B) Somewhat important
C) Not very important
D) Not important at all

Question 4:
How do you decide which shoe brand to buy?
A) Price
B) Style
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C) Comfort
D) Popularity

Question 5:
If you had to switch brands, which one would you choose?
A) Nike
B) Adidas
C) Puma
D) New Balance

PRESENTATION OF DATA

RESULTS

If you had to switch brands which one would you

choose
TABLE SHOWING HOW MANY BOYS AND GIRLS CHOSE THE
LEADING ANSWER
LEADING ANSWER BOYS GIRLS TOTAL ANSWERS

a) Nike 14 10 24

a) Nike 11 15 26

a) Very Important 12 2 14

b) Style 7 9 16
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d) New Balance 9 11 20

TOTAL 53 47 100
PIE CHART SHOWING
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BAR GRAPH SHOWING BRANDS

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PIE CHART SHOWING THE

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BAR GRAPH SHOWING THE

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Line graph showing the second choice of students

ANALYSIS OF DATA
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 How Many Boys and Girls Chose the Leading Answer:

To find the results for this table, we separated the answers of boys from the girls then
proceeded to add them up. This gave us the total shown on the chart; the number of
girls were less, but not too far from boys. This shows that the final answers were not
gender bias.

 Favorite Shoe Brand:

● Nike: 24 votes

To find percentage: 24 × 100 ÷ 30 = (80%)

● Adidas: 0 votes
To find percentage:0 × 100 ÷ 30 = (0%)

● Puma: 4 votes
To find percentage: 4 × 100÷ 30 = (13.3%)

● New Balance: 2 votes

To find percentage:2× 100÷ 30= (6.7%)

Diagram 2 shows Nike is overwhelmingly the favorite brand among the respondents,
with 80% preferring it. As you can see above, we used the information to find the
percentage.
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 Which shoe brand do you think offers the best style

● Nike: 26 votes (86.7%)
● Adidas: 2 votes (6.7%)
● Puma: 0 votes (0%)
● New Balance: 2 votes (6.7%)

Nike again, is the shoe chosen for trusted quality, preferred by 86.7% of respondents.

 Importance of Brand Reputation

● Very important: 14 votes (46.7%)

● Somewhat important: 4 votes (13.3%)
● Not very important: 12 votes (40%)
● Not important at all: 0 votes (0%)

The responses are split, with a slight majority (60%) considering brand reputation as
important (46.7% "Very important" and 13.3% "Somewhat important"). However, 40%
feel brand reputation is "Not very important," suggesting that other factors like price or
style might hold more sway for this group.

 How do you decide which shoe brand to buy?

● Price: 2 votes (6.7%)

● Style: 16 votes (53.3%)
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● Comfort: 8 votes (26.7%)

● Popularity: 4 votes (13.3%)

Style is the most influential factor in shoe purchases, chosen by over half the
respondents (53.3%). Comfort is the second most important (26.7%), showing that
functionality is also a consideration.

 If you had to switch brands, which one would you choose?

● Nike: 6 votes (20%)

● Adidas: 2 votes (6.7%)
● Puma: 0 votes (0%)
● New Balance: 20 votes (66.7%)

New Balance dominates here with 66.7% of respondents choosing as their

second choice. This highlights that New Balance could be a second preferred
brand for students of form 5.

DISCUSSION OF FINDINGS
Nike has very strong brand equity, and this should be utilized by running effective
marketing campaigns. The companies should focus on fashionable and comfortable
sneakers for their target group. Though reputation means a lot to some, affordability,
and good looks are what the students care about, and that is where the focus should be
to attract those who do not care about brand trust. Design and visual appearance
always play a significant role in purchase decisions, whereas comfort supports the
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reasoning. Furthermore, active-ness and engagement via Instagram and TikTok, along
with informative YouTube, captures the subject audience.

The survey shows Nike to be the most preferred brand amongst students in form
5.

CONCLUSION
Based on the findings it can be concluded that Nike is the most preferred brand
amongst a group of Form 5 students.
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REFRENCES

The Essentials Mathematics Sba Handbook

Glendon Steele
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APPENDIX

Question 1: Favorite shoe brand

A) Nike (24)
B) Adidas 0
C) Puma (4)
D) New Balance (2)

Question 2: Which shoe brand do you think offers the best style?
A) Nike (26)
B) Adidas (2)
C)Puma 0
D) New Balance (2)

Question 3: How important is brand reputation when choosing a shoe?

A) Very important (14)
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B) Somewhat important (4)

C) Not very important (12)
D) Not important at all 0

Question 4: How do you decide which shoe brand to buy?

A) Price (2)
B) Style (16)
C) Comfort (8)
D) Popularity (4)

Question 5: If you had to switch brands, which one would you choose?
A) Nike (20)
B) Adidas (2)
C) Puma 0
D) New Balance (6)