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Development_Communication_Notes

The document provides comprehensive notes on development communication, covering the nature of development, core values, prerequisites, theories, and perspectives. It discusses the role of media in national development and highlights feminist perspectives on development. Key concepts include the dialectic paradigm, modernization theory, and the importance of gender equity in development processes.

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tawanazandilesibanda
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7 views

Development_Communication_Notes

The document provides comprehensive notes on development communication, covering the nature of development, core values, prerequisites, theories, and perspectives. It discusses the role of media in national development and highlights feminist perspectives on development. Key concepts include the dialectic paradigm, modernization theory, and the importance of gender equity in development processes.

Uploaded by

tawanazandilesibanda
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Development Communication - Full Notes

Full Course Notes

DEVELOPMENT COMMUNICATION: COMPREHENSIVE NOTES

1. NATURE OF DEVELOPMENT

- Development: A process of positive change, often socio-economic in nature.

- Underdevelopment: A state where countries lack industrialization, infrastructure, and high living standards.

- Developed/Industrialized Countries: Nations with strong economies, advanced infrastructure, and high

standards of living.

- Third World/Underdeveloped Countries: Typically low-income countries facing development challenges.

- Measuring Development: Includes indicators like GDP, literacy rate, life expectancy, and access to basic

services.

- Common Characteristics of Underdeveloped Countries: Poverty, low literacy, poor healthcare, limited

industrialization.

- Dialectic Paradigm: Understanding development in contrast to underdevelopment.

2. CORE VALUES OF DEVELOPMENT

- Life Sustenance: Ensuring basic needs such as food, shelter, and health.

- Self-Esteem: Fostering dignity and identity.

- Freedom from Servitude: Liberation from socio-economic and political oppression.

- Integration of Tradition and Modernity: Balancing cultural heritage with modern practices.

- Popular Participation: Involvement of all citizens in development.

- Gender Equity and Equality: Fair treatment and equal opportunities.

- Qualitative and Quantitative Change: Improvement in both quality and scale.

- Basic Needs Fulfillment: Access to education, health, and livelihoods.

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Development Communication - Full Notes

3. PREREQUISITES TO DEVELOPMENT

- Human Rights Observance

- Mixed Economy

- Indigenization

- Gender Equity

- Democracy

- Sustainability

4. THEORIES OF DEVELOPMENT

- Modernization Theory (Rostow): 5 stages of economic growth.

- Dependency Theory (Gunder Frank): Development of underdevelopment due to external dependencies.

- World Systems Theory (Wallerstein): Global economic divisions.

- Basic Needs Theory (Schumacher): Prioritizing essential services.

- ESAP: Structural adjustments for economic reform.

- Sustainable Development Theory: Environmentally friendly growth.

5. PERSPECTIVES ON DEVELOPMENT COMMUNICATION

- Schramm's 12 Media Functions in National Development

- Interface of Communication and Development

- Approaches:

* Four Stage Strategy

* Interpersonal

* Extension and Community Development

* Ideological and Mass Mobilization

* Mass Media

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Development Communication - Full Notes

* Localized and Centralized

6. MEDIA AND NATIONAL DEVELOPMENT

- Media Structures and Functions

- Print Media, Broadcasting, and their roles

- Development Journalism: Reporting for development

7. PLANNING AND IMPLEMENTING MEDIA CAMPAIGNS IN AFRICA

- Theories Informing Campaigns

- Media Campaigns in Africa

- Public Communication Campaign

- Communication Campaign Models

8. FEMINIST PERSPECTIVES ON DEVELOPMENT

- Gender and Development

- Theories: WID (Women in Development), WAD (Women and Development), GAD (Gender and

Development)

REFERENCES

- Gill, R. (2007), Gender and the media

- Locksley, G. (2009), The Media and Development

- Melkote S.R. (2012), Development Communication in Directed Social Change

- Mody, B. (2003), International and Development Communication

- Pew Research Centre (2005), The Gender Gap

- Made & Lowe-Morna (2009), Glass Ceilings

- Inter Press Service (2010), Gender and Development Glossary

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Development Communication - Full Notes

- UNESCO (1999), Getting the balance right

- Van Zoonen, L. (1994 & 1998), Feminist Media Studies; News, Gender and Power

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