Chilalo Ad Effect Composite Data
Chilalo Ad Effect Composite Data
Educational Level
Occupation
Monthly Income
Understandability
(Birr) Memorability
CredibilityOriginality
Male 45 and aboWidow 12th gradeOther 2000 and 2 2.5 2 2.5
Female 25-34 Married Bachelor's Governmen2001–5000 3.25 2.5 2.75 2.25
Male 45 and aboSingle TVET Other 8001–1000 2 1.75 1.75 2
Male 15-24 Married Diploma NGO Emplo10001 and 2 2.25 2 2.5
Male 15-24 Single 12th gradeNGO Emplo5001–8000 2.25 2.5 3.25 2.75
Female 45 and aboDivorced Master's DGovernmen5001–8000 2.25 2.5 2.25 2
Male 35-44 Single Master's DSelf-Emplo2001–5000 2.5 2 2 2
Male 35-44 Widow Bachelor's Private Se 2000 and 1.75 2.25 2 1.75
Male 15-24 Widow TVET NGO Emplo2001–5000 2 1.75 2.25 2.5
Female 15-24 Single 12th gradeNGO Emplo8001–1000 2.75 2.5 2.75 1.5
Male 35-44 Single TVET Self-Emplo8001–1000 1.25 1.75 2.5 2.75
Male 35-44 Single 12th gradeSelf-Emplo10001 and 2.25 2.5 2.5 2.75
Male 45 and aboSingle Bachelor's Other 10001 and 2 1.5 2 2
Male 45 and aboWidow Bachelor's Other 8001–1000 2.75 2.75 1.5 2.5
Female 35-44 Married Master's DPrivate Se 8001–1000 1.75 2.5 1.75 2
Male 45 and aboSingle TVET Private Se 8001–1000 2 1.5 2 2.75
Female 45 and aboSingle Master's DGovernmen2001–5000 2 1.75 2.5 2
Female 25-34 Widow TVET Other 8001–1000 1.75 2.5 3 2.75
Female 45 and aboWidow Master's DNGO Emplo5001–8000 2.5 2.75 2.25 2
Male 15-24 Divorced Diploma Other 2000 and 1.75 2 1.75 2.25
Female 45 and aboSingle Diploma NGO Emplo8001–1000 2.5 2.5 1.75 2.25
Male 45 and aboDivorced Diploma Self-Emplo2000 and 2 2.5 1.75 2.75
Female 35-44 Widow Diploma Other 2001–5000 2.5 2.75 3.25 2.25
Female 15-24 Widow 12th gradeSelf-Emplo2000 and 2.25 2.75 1.75 2.5
Female 45 and aboMarried Diploma Private Se 2001–5000 2.25 2.75 2.5 3
Female 45 and aboSingle Bachelor's Private Se 5001–8000 2.5 2 2.75 2
Female 25-34 Divorced Bachelor's Governmen2001–5000 2.75 2.25 2.25 2
Female 45 and aboWidow 12th gradeOther 2001–5000 2 2.25 2.25 2.75
Female 45 and aboWidow Diploma Self-Emplo10001 and 1.75 2 3 1.75
Female 25-34 Divorced Diploma NGO Emplo8001–1000 1.75 2 2.25 1.5
Male 35-44 Married Diploma Private Se 8001–1000 2.5 2.25 1.75 2.5
Male 45 and aboWidow Master's DPrivate Se 5001–8000 1.5 2.25 2 2.5
Female 25-34 Single TVET NGO Emplo5001–8000 2.75 2 1.5 2.25
Female 15-24 Widow Master's DSelf-Emplo8001–1000 2.25 2 1.5 1.75
Female 35-44 Single TVET Self-Emplo10001 and 2.75 1.75 2 2.25
Male 15-24 Divorced Diploma Other 8001–1000 2.75 3 2.25 2.5
Female 15-24 Single Diploma Other 10001 and 2.25 2.25 2.75 2.25
Male 25-34 Divorced Master's DGovernmen5001–8000 1.75 2 2.75 2.25
Male 45 and aboSingle Master's DPrivate Se 2000 and 3.5 2.25 2.25 2.25
Male 25-34 Divorced TVET Other 5001–8000 1.5 2 2 2.5
Male 25-34 Single Bachelor's Self-Emplo5001–8000 2 1.75 2.25 2.75
Male 25-34 Married TVET NGO Emplo2001–5000 2 2 2.5 1.75
Female 25-34 Single Master's DSelf-Emplo2001–5000 2.25 2.5 2.25 1.75
Female 35-44 Single Master's DPrivate Se 2001–5000 2.75 2 1.5 2
Female 45 and aboMarried 12th gradeSelf-Emplo2001–5000 1.75 1.75 2 2.75
Female 15-24 Widow Master's DGovernmen10001 and 1.75 2 1.75 2.25
Female 15-24 Widow 12th gradePrivate Se 8001–1000 2 2.25 2.5 2
Male 45 and aboSingle Bachelor's NGO Emplo2000 and 1.25 3 2 2.25
Female 15-24 Married TVET Governmen5001–8000 2 2.5 2.25 2
Female 45 and aboSingle TVET Private Se 10001 and 2.25 2.75 2.5 3
Male 15-24 Divorced 12th gradeNGO Emplo2000 and 2.5 1.75 2 3
Female 25-34 Divorced TVET Governmen10001 and 2.5 2.75 2.5 1.75
Male 15-24 Single Master's DGovernmen10001 and 1.5 2 2.5 2.25
Female 45 and aboWidow Diploma Private Se 5001–8000 2.5 1.75 2 2.5
Male 45 and aboWidow 12th gradeOther 8001–1000 2 2.75 2.75 2.25
Female 45 and aboSingle TVET Governmen2001–5000 1.75 2.75 2.25 2
Female 45 and aboSingle 12th gradeGovernmen8001–1000 3.25 2 2.25 1.75
Male 45 and aboDivorced 12th gradeNGO Emplo5001–8000 2.5 2.5 2 2.5
Male 35-44 Widow Diploma Self-Emplo5001–8000 2 1.75 2.75 2.25
Male 35-44 Single Master's DPrivate Se 5001–8000 2 1.75 1.25 2.5
Male 15-24 Divorced 12th gradePrivate Se 2000 and 3 2 3 1.75
Male 45 and aboWidow TVET Other 8001–1000 2.5 2 2 2
Male 15-24 Married Bachelor's Other 8001–1000 1.75 2 1.75 2
Male 45 and aboDivorced 12th gradePrivate Se 10001 and 2.75 2.75 2.25 1.75
Male 45 and aboWidow 12th gradeOther 10001 and 2.25 1.25 2.25 2.25
Female 35-44 Widow Diploma NGO Emplo10001 and 1.5 1.75 1.5 2.75
Female 35-44 Divorced Master's DPrivate Se 5001–8000 2.5 2.25 2.25 2
Male 25-34 Married Bachelor's Other 8001–1000 3.5 2.75 2.75 2
Female 35-44 Divorced TVET Private Se 5001–8000 2.25 2.25 1.75 2
Female 25-34 Widow Bachelor's Self-Emplo2000 and 2 1.5 1.75 1.75
Female 25-34 Single TVET Governmen10001 and 1.75 2 2.5 3.25
Female 25-34 Single Master's DPrivate Se 5001–8000 2.75 2.25 1.5 2.75
Male 25-34 Divorced TVET Governmen5001–8000 2 1.75 2 2.25
Female 25-34 Widow Diploma Other 2000 and 1.75 1.75 2 2
Male 15-24 Single Diploma Governmen2001–5000 1.75 1.75 2.75 3
Female 35-44 Widow Diploma Private Se 8001–1000 2 3 2 2.25
Female 25-34 Divorced Diploma Self-Emplo2001–5000 2 1.25 1.25 2.5
Female 45 and aboSingle Bachelor's Other 10001 and 2 2.75 2.25 3
Male 35-44 Widow Master's DPrivate Se 5001–8000 3 2.25 2 2
Female 35-44 Single TVET Other 2000 and 2 2.25 2.75 2.5
Male 25-34 Divorced TVET NGO Emplo2000 and 2.5 2 2.75 2.25
Female 15-24 Widow Diploma Governmen8001–1000 2 2.75 3 1.75
Male 25-34 Single Diploma NGO Emplo2001–5000 1.75 1.75 3.25 2
Female 15-24 Divorced 12th gradePrivate Se 8001–1000 2 2.5 2 3.25
Male 45 and aboSingle Master's DSelf-Emplo5001–8000 2.5 1.25 2.25 2.25
Male 35-44 Single Bachelor's Other 8001–1000 1.25 2.25 2 2
Female 45 and aboMarried TVET Governmen2000 and 2.25 1.5 2 2
Male 15-24 Married 12th gradeOther 2000 and 1.75 1.75 2 1.75
Female 15-24 Divorced 12th gradePrivate Se 10001 and 2 2.5 2 2.25
Female 45 and aboMarried TVET Other 10001 and 2 2 1.75 2
Female 15-24 Divorced Bachelor's Governmen5001–8000 2.75 3.25 2.25 2.25
Female 45 and aboMarried 12th gradePrivate Se 2001–5000 2.25 1.75 2.25 2.75
Female 35-44 Single 12th gradeOther 8001–1000 2 2.5 2.5 2
Female 45 and aboDivorced Master's DSelf-Emplo5001–8000 1.75 2.25 2.75 2.5
Female 35-44 Divorced Bachelor's Private Se 10001 and 2 3 1.5 2.5
Female 45 and aboSingle 12th gradePrivate Se 8001–1000 2 1.5 2.25 2.25
Female 15-24 Divorced Bachelor's Self-Emplo10001 and 1.5 2 1.5 2
Female 45 and aboDivorced TVET NGO Emplo8001–1000 2 2.25 1.75 2.25
Female 15-24 Married Diploma Governmen2001–5000 1.75 2.5 2.25 2.25
Male 45 and aboDivorced 12th gradeNGO Emplo5001–8000 2.75 2.5 2.5 1.75
Male 45 and aboWidow Master's DOther 8001–1000 2 2.25 2.75 2
Female 25-34 Single TVET Self-Emplo2000 and 1.75 2.25 2.5 2.25
Female 15-24 Married Bachelor's NGO Emplo2000 and 2.5 2 2.25 2
Female 25-34 Married TVET Private Se 8001–1000 2.75 2 2.75 2
Female 15-24 Widow 12th gradeOther 8001–1000 2.25 2.5 2.25 2.5
Female 25-34 Single Bachelor's Other 8001–1000 1.75 2.25 2 2.5
Female 35-44 Single Diploma NGO Emplo2000 and 2 2.25 2 2.25
Female 45 and aboMarried TVET NGO Emplo2000 and 2.25 3 2.25 2.75
Female 15-24 Divorced 12th gradeSelf-Emplo8001–1000 2.25 2.5 2.25 2.5
Male 15-24 Married Master's DGovernmen10001 and 2.5 2 1.75 1.75
Female 45 and aboSingle Bachelor's NGO Emplo10001 and 1.75 2 2.5 2
Male 15-24 Widow TVET NGO Emplo2001–5000 1.75 2.25 2.25 1.75
Female 15-24 Married TVET Private Se 5001–8000 2.75 1.75 2 2
Female 25-34 Single Diploma Other 10001 and 2.75 1.5 2.75 1.75
Male 15-24 Married Diploma Governmen2000 and 2.5 1.5 2.5 1.5
Female 35-44 Divorced Master's DPrivate Se 10001 and 2.5 1.5 2.25 2.75
Male 35-44 Married Master's DSelf-Emplo2001–5000 1.5 1.75 2.25 2.75
Female 45 and aboMarried 12th gradeSelf-Emplo2001–5000 2 2.75 2.5 2.25
Female 15-24 Single 12th gradeNGO Emplo5001–8000 2.5 1.75 1.75 2.25
Male 45 and aboSingle Master's DNGO Emplo10001 and 2 1.75 1.5 2.75
Female 35-44 Single Master's DSelf-Emplo2000 and 1.5 2 3 1.75
Male 15-24 Married Bachelor's NGO Emplo2000 and 1.5 2.25 3 2.5
Female 15-24 Divorced Diploma Governmen8001–1000 2 3 1.75 2
Male 45 and aboWidow 12th gradeNGO Emplo2000 and 1.75 1.75 2.25 1.75
Male 35-44 Widow Diploma Other 5001–8000 2.25 2.75 1.5 1.75
Female 15-24 Single Diploma NGO Emplo5001–8000 2 2.25 2 1.75
Female 45 and aboSingle Master's DPrivate Se 2000 and 2 3 2 2.25
Male 35-44 Married Bachelor's Governmen2000 and 1.75 1.75 1.75 2.25
Female 45 and aboWidow TVET Private Se 8001–1000 2.25 2.25 2.25 1.75
Female 25-34 Single Bachelor's Private Se 2000 and 2 2.25 2 1.75
Female 15-24 Divorced Bachelor's Other 8001–1000 1.75 2.25 2.75 1.75
Male 25-34 Divorced Diploma Governmen8001–1000 1.25 1.75 2 2.25
Male 35-44 Single Bachelor's Governmen2000 and 2.25 1.75 2.75 2.5
Male 25-34 Single 12th gradeGovernmen2001–5000 2.75 1.5 2.5 2.5
Male 25-34 Widow Diploma Governmen2001–5000 2.5 2.25 2.5 2.25
Male 35-44 Widow 12th gradeGovernmen8001–1000 2 1.5 2.25 2.75
Male 45 and aboMarried TVET Other 2000 and 2.25 2.5 2 2.5
Male 25-34 Widow Diploma NGO Emplo2001–5000 2 1.75 1.75 1.5
Male 45 and aboDivorced TVET Private Se 2000 and 2.25 3 2.75 1.25
Male 25-34 Divorced Diploma Governmen2000 and 2.5 2.5 2.75 2
Female 45 and aboSingle Master's DNGO Emplo2000 and 2.5 1.5 2.25 2.25
Male 35-44 Widow Bachelor's NGO Emplo10001 and 2.75 2 2.75 2
Female 25-34 Married Master's DPrivate Se 2000 and 2.25 2.75 2 3.25
Female 35-44 Divorced TVET Other 10001 and 2.75 2 1.75 2.25
Female 25-34 Divorced Bachelor's Self-Emplo8001–1000 2.25 2 2.5 2.25
Male 35-44 Married Diploma Self-Emplo2001–5000 1.5 2 2.5 2.25
Male 35-44 Married Bachelor's NGO Emplo2001–5000 2 1.75 2.75 2.25
Male 25-34 Divorced 12th gradePrivate Se 2001–5000 2.25 2.5 2 2.5
Male 25-34 Divorced Bachelor's Self-Emplo2001–5000 2.25 2.5 2.25 2.75
Female 25-34 Married 12th gradeNGO Emplo2001–5000 2.5 2.5 2 1.75
Male 15-24 Divorced Bachelor's Other 2001–5000 3 2.25 2.75 1.5
Male 45 and aboSingle 12th gradeSelf-Emplo2001–5000 2.75 3 2.25 2
Male 15-24 Single TVET NGO Emplo8001–1000 2.5 2.25 1.75 2.5
Male 15-24 Married Master's DNGO Emplo2000 and 2.75 2 2.5 2
Male 35-44 Widow Diploma Governmen5001–8000 1.75 2.25 2.25 2.25
Female 25-34 Married Bachelor's Other 10001 and 2 2.75 1.75 2.75
Male 45 and aboMarried Master's DGovernmen5001–8000 1.5 1.75 2 2
Female 35-44 Widow Diploma Private Se 5001–8000 2.75 2.25 2.5 1.5
Male 15-24 Widow Diploma Governmen2000 and 2.25 2 3 2
Female 25-34 Widow 12th gradeGovernmen2000 and 2 2.5 1.75 2.75
Male 35-44 Single TVET Self-Emplo2000 and 1.75 2.25 1.5 2.75
Male 25-34 Divorced TVET NGO Emplo2001–5000 2.25 2.25 2 2.25
Female 35-44 Single Master's DOther 8001–1000 2.75 1.75 2 1.5
Female 25-34 Divorced TVET Governmen2001–5000 2.25 2 2.25 2.25
Female 15-24 Single Bachelor's Other 8001–1000 2.75 1.75 2.25 2.5
Male 45 and aboDivorced TVET Governmen8001–1000 2 2.75 2.25 2.75
Female 15-24 Single Master's DPrivate Se 5001–8000 2.5 2.5 2.5 2.5
Male 45 and aboWidow TVET Governmen5001–8000 2.25 2.5 2.25 2.25
Male 25-34 Married Bachelor's Self-Emplo8001–1000 2.5 2.25 2.5 2
Female 35-44 Single 12th gradeNGO Emplo8001–1000 2.25 1.25 2 2.5
Female 15-24 Divorced Master's DPrivate Se 2001–5000 2 2 2.25 2.5
Male 45 and aboWidow 12th gradeGovernmen2001–5000 2.25 2 3 2.5
Male 15-24 Single 12th gradeOther 5001–8000 2.25 1.25 2.25 2
Female 45 and aboSingle 12th gradePrivate Se 2000 and 1.75 2 2.25 1.75
Female 15-24 Widow Diploma Private Se 8001–1000 2.25 2.75 1.75 2.25
Female 45 and aboSingle Diploma Governmen2001–5000 2 2.25 2 2.75
Male 45 and aboMarried 12th gradePrivate Se 5001–8000 2 2.25 2.5 1.25
Male 25-34 Single Master's DOther 2001–5000 1.75 1.5 1.75 2
Male 45 and aboMarried Bachelor's Private Se 8001–1000 2.75 2.25 2.5 1.75
Male 25-34 Married Bachelor's Other 8001–1000 2.25 1.25 2.5 2.25
Male 45 and aboWidow TVET Governmen10001 and 3 2 2.25 1.5
Male 35-44 Single Master's DNGO Emplo2000 and 3 2.25 1.75 1.75
Female 35-44 Widow Diploma Private Se 10001 and 2.25 1.75 2 2.75
Male 35-44 Single 12th gradeNGO Emplo5001–8000 2.75 2.25 2.25 2
Male 45 and aboSingle TVET Other 2001–5000 2.25 2.5 2.75 1.75
Male 25-34 Divorced Bachelor's Private Se 5001–8000 1.75 1.75 2 2.25
Female 25-34 Single Diploma Self-Emplo8001–1000 2.5 1.75 2.25 2.5
Male 45 and aboWidow Diploma NGO Emplo10001 and 1.75 1.75 1.75 2.25
Male 35-44 Married 12th gradePrivate Se 10001 and 2.75 2.5 2.25 2
Female 35-44 Single Bachelor's NGO Emplo10001 and 2 2.5 2.75 1.5
Male 25-34 Divorced Master's DPrivate Se 5001–8000 2.25 2.5 2.5 2.25
Male 35-44 Widow Diploma Governmen8001–1000 2 2 2.5 2
Male 15-24 Single 12th gradeNGO Emplo2001–5000 2.25 2.25 2.75 1.75
Male 25-34 Widow Master's DSelf-Emplo2001–5000 1.5 2.25 1.75 2.75
Male 35-44 Divorced Bachelor's Self-Emplo5001–8000 3.25 2.25 3.25 3
Female 25-34 Divorced Diploma Other 10001 and 2.25 2.5 2.25 2.75
Female 15-24 Widow Master's DPrivate Se 2000 and 2 2.75 2.25 2.5
Female 25-34 Single Master's DNGO Emplo5001–8000 2.25 2.25 2.25 1.25
Male 25-34 Married Master's DOther 5001–8000 1.75 2.5 2 2
Male 25-34 Divorced Diploma NGO Emplo8001–1000 1.75 2.5 2.75 2.25
Male 25-34 Single Diploma Private Se 2001–5000 2.25 2.5 2.5 2.75
Female 15-24 Single TVET Self-Emplo5001–8000 2.5 2.75 2 2.75
Male 45 and aboMarried Bachelor's Governmen5001–8000 2 2.25 2.75 2.25
Male 25-34 Divorced 12th gradeSelf-Emplo10001 and 2.25 2 2 1.75
Female 25-34 Divorced Master's DOther 10001 and 3 2.5 2 1.75
Male 35-44 Single TVET Governmen2000 and 2.25 1 2 2.25
Female 25-34 Single 12th gradeOther 8001–1000 2.25 1.75 2.75 2
Female 35-44 Married TVET Private Se 2000 and 2.5 2.5 2 2.75
Female 45 and aboMarried Diploma Governmen10001 and 2.25 2.5 2.5 2
Male 15-24 Divorced Master's DOther 2001–5000 2.75 2.75 1.75 2
Male 15-24 Widow 12th gradePrivate Se 10001 and 2.25 2.25 2.5 2.25
Male 45 and aboDivorced 12th gradeSelf-Emplo8001–1000 2 2.5 2.25 2.5
Male 15-24 Single 12th gradePrivate Se 10001 and 2.25 2 1.75 2.25
Male 45 and aboDivorced 12th gradeNGO Emplo8001–1000 2.25 1.75 2.5 2.5
Male 45 and aboWidow 12th gradePrivate Se 8001–1000 2.25 2.25 2 2.25
Male 45 and aboMarried TVET Private Se 8001–1000 2.5 2.5 2.25 1.5
Female 15-24 Widow Master's DNGO Emplo8001–1000 2.25 2.25 2.5 3.25
Male 35-44 Widow Diploma Other 8001–1000 2.5 2 2.25 2
Female 45 and aboWidow Diploma Other 2001–5000 2.5 2.25 2 2
Male 25-34 Married Diploma Private Se 2000 and 2.25 2.25 2.75 2.25
Male 15-24 Widow Diploma NGO Emplo5001–8000 1.5 2.5 2.25 2.25
Male 45 and aboWidow TVET NGO Emplo2000 and 2.75 2.75 2.75 1.75
Female 45 and aboWidow Bachelor's Self-Emplo8001–1000 2.25 1.75 2 2.25
Female 25-34 Single Master's DOther 2001–5000 2 1.75 2.25 1.75
Female 35-44 Widow 12th gradeGovernmen10001 and 2.25 2.25 1.75 2
Female 35-44 Married Bachelor's Other 2001–5000 2 2.75 1.75 2.25
Male 35-44 Widow Diploma Other 8001–1000 1.5 2.5 2.25 2.25
Female 45 and aboWidow Bachelor's Self-Emplo2001–5000 2 1.25 2.5 1.75
Male 45 and aboMarried Master's DGovernmen2001–5000 1.75 2.25 2.25 2
Male 45 and aboWidow 12th gradeSelf-Emplo8001–1000 2.5 1.5 2.25 2
Female 15-24 Married 12th gradeGovernmen2001–5000 1.75 2.5 2.5 1.75
Female 25-34 Widow Master's DPrivate Se 5001–8000 2.5 2.25 2 1.5
Female 45 and aboMarried Master's DGovernmen5001–8000 2.75 2.25 2.25 2.75
Female 25-34 Widow Diploma Self-Emplo2001–5000 2.25 1.75 2.5 2.25
Female 25-34 Widow 12th gradeOther 10001 and 2 2 2 2.25
Female 35-44 Single Bachelor's Governmen8001–1000 2 2.5 2.5 2.75
Female 15-24 Single TVET Governmen5001–8000 3.25 2.5 2.75 2.25
Female 45 and aboWidow TVET NGO Emplo10001 and 2.25 2.75 2.5 2
Male 35-44 Widow Master's DOther 2001–5000 2 2.5 2.5 1.5
Female 35-44 Divorced Diploma Private Se 10001 and 2.5 2.5 2 2.5
Female 45 and aboMarried TVET Self-Emplo2000 and 2.25 2.25 2 1.75
Male 25-34 Divorced 12th gradePrivate Se 5001–8000 2 3.25 2.75 2
Female 35-44 Single Master's DOther 2001–5000 2.5 2.25 2.5 2.75
Male 25-34 Single Bachelor's Governmen8001–1000 2 2.75 1.75 2.25
Male 15-24 Single Master's DGovernmen2001–5000 2 2 2.75 2.25
Female 25-34 Single Bachelor's Other 8001–1000 1.25 2.5 2.5 2
Male 15-24 Widow Master's DGovernmen2001–5000 1.75 1.75 2.5 2.75
Male 25-34 Single Master's DGovernmen10001 and 2.25 1.75 2 2.5
Male 35-44 Widow Master's DGovernmen10001 and 2.25 2.75 2 1.5
Male 35-44 Widow Bachelor's Self-Emplo10001 and 2 2.5 1.5 2.75
Female 15-24 Single Bachelor's Self-Emplo2000 and 3 2.25 2.25 1.75
Male 45 and aboSingle Master's DNGO Emplo8001–1000 2 2.75 2 2
Female 15-24 Married TVET Private Se 10001 and 2 1.75 2 2.25
Male 15-24 Divorced Diploma Other 2000 and 2 2.25 2.25 2
Male 25-34 Single Diploma Other 8001–1000 1.75 2 2.25 2.5
Male 25-34 Married Diploma Other 2001–5000 2.25 2 1.5 1.5
Male 15-24 Married Bachelor's NGO Emplo2000 and 1.75 1.75 2.25 2.5
Female 35-44 Divorced Bachelor's Self-Emplo5001–8000 1.75 2.5 1.25 2.25
Female 25-34 Widow TVET NGO Emplo2000 and 2.25 2.5 1.5 2.5
Male 45 and aboSingle Diploma Other 2000 and 1.5 3 2.5 1.75
Male 25-34 Divorced Diploma Private Se 8001–1000 2.25 2.25 2.5 2.5
Female 25-34 Single Master's DGovernmen2001–5000 2 2 2 2.25
Male 45 and aboMarried Bachelor's Self-Emplo5001–8000 2 3 2.5 2.25
Male 15-24 Married Diploma Self-Emplo10001 and 2.25 2.5 2 2
Male 45 and aboWidow TVET NGO Emplo10001 and 2.5 2.25 2 2.5
Female 15-24 Married TVET Self-Emplo2000 and 1.75 2 2.75 1.75
Female 15-24 Married Diploma Other 8001–1000 2.5 1.75 2 2
Female 15-24 Divorced Bachelor's Other 8001–1000 3 2.25 1.75 2.5
Male 45 and aboSingle TVET NGO Emplo10001 and 2.25 2.75 2 2.75
Male 15-24 Single Master's DOther 5001–8000 2.5 3.25 2.75 2
Female 35-44 Divorced TVET Private Se 2001–5000 2 2.5 2.25 1.75
Female 45 and aboWidow 12th gradeNGO Emplo5001–8000 2.75 2 3.5 3.25
Female 35-44 Single 12th gradePrivate Se 2001–5000 2.25 1.5 2.75 1.5
Female 15-24 Married Bachelor's Governmen10001 and 2.5 1.5 2 2.75
Male 25-34 Single Diploma Private Se 2001–5000 2 1.5 1.75 1.5
Female 15-24 Married Bachelor's Governmen8001–1000 2.25 3 2 2
Male 35-44 Widow Bachelor's Governmen2000 and 2 2.5 2.25 2.25
Female 35-44 Divorced Bachelor's Private Se 2000 and 2.75 1.75 2 2.25
Male 45 and aboSingle Bachelor's NGO Emplo10001 and 2.75 2.5 2.75 2.25
Female 25-34 Divorced Master's DOther 8001–1000 2.25 2 2.25 2.5
Female 45 and aboSingle Master's DOther 5001–8000 2.5 2.25 2 2
Female 35-44 Married TVET Governmen8001–1000 2.5 1.5 3.25 2.25
Female 15-24 Divorced 12th gradeGovernmen2000 and 2 2 2.25 2.25
Male 25-34 Single Bachelor's NGO Emplo2000 and 3 3 2.25 2.25
Female 15-24 Married TVET Self-Emplo8001–1000 2.5 1.75 1.25 2
Male 15-24 Divorced 12th gradePrivate Se 8001–1000 1.25 2.75 2.75 1.5
Male 25-34 Divorced Diploma Governmen2000 and 2.75 2 2.25 2.5
Male 45 and aboSingle Master's DOther 5001–8000 2 2 2.25 2.25
Male 15-24 Single 12th gradeNGO Emplo10001 and 2 2 2 2.75
Female 35-44 Single Diploma Private Se 10001 and 2.25 2.75 1.5 2.25
Male 15-24 Married 12th gradeNGO Emplo8001–1000 2.5 2.25 2.75 2
Male 25-34 Single Master's DPrivate Se 10001 and 1.75 3 2.25 2.75
Male 25-34 Divorced Master's DPrivate Se 2000 and 2.25 2.75 2.25 1.5
Female 25-34 Divorced TVET Governmen2000 and 2.25 1.5 2.25 1.75
Female 45 and aboSingle Bachelor's NGO Emplo8001–1000 2.75 2.25 2 1.75
Female 15-24 Single 12th gradeNGO Emplo8001–1000 2.5 1.75 1.75 1.75
Female 45 and aboWidow 12th gradeOther 8001–1000 1.75 2 2.25 2
Male 45 and aboDivorced Diploma Other 5001–8000 2.25 1.25 2.25 2.5
Male 25-34 Married Master's DGovernmen10001 and 2 2 2 2.5
Female 25-34 Widow 12th gradeGovernmen8001–1000 2.5 2.5 3 2.25
Male 45 and aboSingle Master's DSelf-Emplo2001–5000 2 1.5 2.5 2.25
Male 15-24 Single 12th gradeOther 2001–5000 2.5 2.5 2.75 2
Male 35-44 Divorced TVET Private Se 2000 and 2.25 2.25 2.5 1.75
Female 45 and aboSingle Bachelor's NGO Emplo10001 and 1.5 2.25 2.25 1.75
Female 15-24 Married 12th gradeGovernmen8001–1000 2.25 2.5 1.5 2.75
Male 25-34 Divorced Master's DNGO Emplo2001–5000 2.5 2.25 1.25 2.5
Female 25-34 Single TVET NGO Emplo10001 and 3.25 1.5 2.75 1.75
Female 15-24 Divorced 12th gradeSelf-Emplo2000 and 2 2.25 2 2.5
Female 35-44 Single Diploma Other 5001–8000 2 2.25 2.5 2.25
Female 25-34 Single Bachelor's Governmen10001 and 2 1.5 2.25 2
Female 25-34 Single 12th gradeNGO Emplo10001 and 2.25 2.25 2 2
Male 25-34 Married TVET Governmen5001–8000 2 2.25 2 1.5
Female 15-24 Married Diploma Private Se 10001 and 2.75 2 2.75 2.5
Male 45 and aboDivorced TVET Self-Emplo2000 and 2 2.25 2.75 2.25
Male 25-34 Single TVET Private Se 2000 and 2.25 2 2 2
Female 45 and aboSingle Diploma Governmen5001–8000 2.5 2.5 2.25 2
Male 35-44 Married TVET Governmen8001–1000 2.25 2 3.25 2
Male 25-34 Single Diploma Other 2001–5000 2.25 2.5 2.5 2.25
Male 25-34 Married 12th gradeNGO Emplo8001–1000 2.5 3.25 2.25 2
Female 35-44 Single Diploma NGO Emplo10001 and 2.25 2.25 2 2
Female 25-34 Divorced Diploma Private Se 2001–5000 2 2 2.5 2.25
Male 45 and aboSingle Bachelor's Self-Emplo5001–8000 2.25 2.25 2 2.5
Female 15-24 Single Diploma NGO Emplo5001–8000 2.25 2 2 2
Female 45 and aboWidow Diploma Other 2001–5000 2.75 2.75 2.25 1.75
Female 15-24 Married 12th gradePrivate Se 2000 and 2 2.25 2 2.25
Female 15-24 Single Bachelor's Private Se 2001–5000 2 2 3 2.75
Male 45 and aboSingle Master's DOther 10001 and 1.75 1.75 2.75 2.5
Male 45 and aboWidow 12th gradeSelf-Emplo2000 and 2.5 2 1.5 1.75
Female 45 and aboWidow 12th gradeOther 5001–8000 2.25 2.5 1.75 1.75
Female 45 and aboMarried Master's DSelf-Emplo2001–5000 2 2 1.75 2.25
Male 35-44 Widow Diploma Other 8001–1000 2.25 2.5 1.75 2
Male 25-34 Divorced TVET Other 8001–1000 2.75 2 1.5 2
Female 15-24 Widow Bachelor's Governmen10001 and 2.75 2 1.5 3
Male 45 and aboDivorced TVET Private Se 8001–1000 1.75 2.25 2.5 2.25
Female 45 and aboMarried Master's DOther 2001–5000 2.5 2.25 2 2
Female 45 and aboMarried 12th gradeOther 2001–5000 2.25 3 2.5 1.75
Male 35-44 Married 12th gradeNGO Emplo8001–1000 2 2.25 2.25 1.5
Male 45 and aboMarried Bachelor's Private Se 2001–5000 2.5 1.5 2.25 2.75
Female 45 and aboMarried 12th gradeNGO Emplo10001 and 2.25 2 2.5 2.25
Female 45 and aboDivorced 12th gradePrivate Se 2000 and 1.75 2 1.75 2
Male 25-34 Divorced Bachelor's NGO Emplo10001 and 2.5 1.75 2.25 2.5
Female 35-44 Married Bachelor's Other 10001 and 2 2.25 2.5 2.5
Male 45 and aboWidow Master's DOther 2001–5000 2.75 2.5 2.25 2.25
Female 15-24 Single 12th gradeGovernmen2000 and 2.75 2.5 2.25 2.25
Male 15-24 Married 12th gradeNGO Emplo2001–5000 1.75 1.5 2.5 1.75
Male 15-24 Widow Master's DSelf-Emplo5001–8000 2 2.25 2.5 2
Male 35-44 Single Diploma Governmen2001–5000 2.5 2 2.5 2
Female 35-44 Married Diploma NGO Emplo2001–5000 2 2.75 2.25 2.5
Female 15-24 Married Diploma NGO Emplo2001–5000 1.75 2.75 1.75 2.25
Male 45 and aboDivorced Master's DGovernmen2000 and 2 2.5 2.25 1.5
Female 35-44 Single 12th gradeOther 2001–5000 2.75 2.25 2.25 2.75
Male 15-24 Single Master's DNGO Emplo2000 and 1.5 2.5 2.75 2
Male 15-24 Widow Master's DOther 8001–1000 1.5 2 3 3.25
Female 45 and aboDivorced Diploma Governmen5001–8000 2.25 2.25 2.5 2.75
Female 25-34 Divorced TVET Other 2000 and 2.75 2.75 2.25 1.75
Male 35-44 Divorced 12th gradePrivate Se 8001–1000 2.25 1.5 2 2
Female 45 and aboDivorced Diploma Self-Emplo2000 and 2.25 1.75 2.5 2.25
Female 15-24 Single TVET NGO Emplo2000 and 2 2 2 2
Male 15-24 Single TVET Self-Emplo5001–8000 2.25 2.25 2 2.5
Male 45 and aboMarried Bachelor's Other 10001 and 2.25 2.25 2 1.75
Female 35-44 Married 12th gradeNGO Emplo10001 and 2.5 2.5 2.5 2
Male 25-34 Divorced TVET Other 2000 and 2.25 2.75 2 2.75
Male 25-34 Divorced Diploma Private Se 2001–5000 2.5 2.25 2 2.75
Female 15-24 Divorced Bachelor's Governmen8001–1000 2 2.5 2 2.5
Male 35-44 Married 12th gradeNGO Emplo2001–5000 2 2 2 2.25
Male 25-34 Widow Master's DPrivate Se 2001–5000 2.25 2.25 2 3
Female 35-44 Widow Diploma Private Se 2000 and 2.75 2.75 2.5 2.5
Female 35-44 Married TVET NGO Emplo2000 and 2 2 2.25 2
Male 15-24 Married TVET Other 2000 and 1.75 2.25 1.5 2.25
Male 25-34 Married Diploma Private Se 2000 and 1.75 2 2.5 2.25
Female 45 and aboMarried TVET Self-Emplo10001 and 2.5 2.5 2 2.5
Female 15-24 Married Bachelor's Private Se 2000 and 2 1.75 1.75 2
Female 25-34 Married 12th gradeOther 10001 and 2 2.75 2 2.5
Female 25-34 Divorced Bachelor's Other 10001 and 1.5 2.25 2 2.5
Male 25-34 Divorced TVET Self-Emplo2000 and 2.25 3.25 1.75 3
Female 25-34 Divorced Master's DPrivate Se 5001–8000 2.25 2 2.5 2
Female 25-34 Divorced 12th gradeOther 8001–1000 2.5 2.5 1.75 1.75
Male 35-44 Married 12th gradeNGO Emplo2001–5000 1.75 3 2 2
Female 15-24 Widow Diploma Governmen10001 and 2.25 2 2.5 2.25
Male 35-44 Single Diploma Governmen8001–1000 2.25 2.5 2.75 2.75
Buying_Behavior
2.5
2
2
2.75
2
2
2.75
2.25
2.25
2.25
2
1.75
2.75
2.5
2
2.25
1.75
2.5
2.25
2.75
2.25
2
2.25
2.5
1.75
2.25
1.75
1.75
2.75
2.5
2.25
2.25
2.5
2.5
2
1.75
2.5
2.25
1.75
2.75
1.5
1.75
2.5
2.75
2
2.5
1.75
2.75
2.5
2.75
2.5
2
2.25
2.25
1.5
2.5
2.5
1.5
1.5
2
2.25
1.5
2.5
2
1.75
1.5
3
2.25
2.25
2
2.25
1.75
3.25
1.75
2
2
2.25
2.25
2.5
3
2.5
3.25
2.75
1.5
2.5
2.75
2.5
2.5
2.5
2.25
2.25
3
2.5
2.5
2
3.25
2.25
2.25
1.75
2.25
1.5
2.25
2.5
2
2
2.25
2
2.5
2.25
2.5
2
2.25
2.5
2.75
2
1.75
3
2
2
2.75
2
2.5
2.25
2
1.75
3
2.25
2
2
2.25
3.25
3.25
1.25
2
2
2
2.5
2
2.25
1.75
3
2.25
2.5
2.5
1.5
2.75
2
1.75
3
2.25
2.25
2.75
2
2
2.25
2.5
2.25
2.5
2
2
2
2
2.25
2.5
2
2.5
2
2.25
2
2.5
2
1.75
2
2.75
2.5
2.25
2.25
2.25
2.5
2
1.5
2.75
2.25
2
2
2.25
2.75
2.75
2.25
2
2
2.25
2.75
2.25
1.75
2.5
2
1.75
1.5
2
1.5
3
2.5
2
3
1.5
3.25
2
2.25
1.75
2.25
1.75
1.75
1.5
1.75
1.75
2
1.5
2
2.25
3
2.5
2
1.75
2.25
1.5
1.75
2
1.5
2.5
2
1.75
2.5
1.75
2.25
2.5
2.5
2.25
2
2.25
2
1.75
2.25
1.5
2.5
2.5
2.5
2.75
2.25
2.25
1.5
3
2
2.5
1.75
1.75
2
2.5
2
2.5
1.75
1.75
3
2
2.5
1.5
1.75
2.75
2.25
1.75
2.5
1.25
2
3
2.5
2
2.25
2
2
2.25
2.5
2.5
2.5
2
2.5
3
2.25
2.75
2.25
2
3.25
2.25
1.5
2.25
1.75
2.25
2.5
2.25
3
2
2.75
2.75
2.25
2
1.75
2.25
1.25
2.25
3
1.75
2
2.5
2
2
2.25
2
2
2
2
2.5
2.25
2.25
2.5
1.75
2
2
2.5
1.75
2
2
2.5
2.75
2
2.25
2.5
2
2.25
2
1.75
2.25
2.25
1.75
1.75
2.25
3.25
2.5
2.5
2
2.25
2.25
2.25
2.25
1.75
2
2.25
2.25
2
2.5
2.75
2.5
1.5
2.75
1.75
2.25
2.25
1.5
2.5
2.25
2.25
2.25
2
2
3
1.5
1.75
1.5
1.5
2
1.75
1.75