A

Major Project Report

ON
AMAZON SALE ANALYSIS

for the Partial fulfilment of the award of

Degree of
Bachelor of Computer Applications (BCA)

UNDER THE GUIDANCE OF: SUBMTTED BY:

Ms. Jyoti Sharma Manish Negi
(Assistant Professor) 23MCAN0174

School of Computer Applications

JECRC UNIVERSITY, JAIPUR

(September-2024)
 Candidate's Declaration

I hereby declare that the project work, which is being presented in the
Project Report, entitled, Amazon Sales Analysis in partial fulfillment for
the award of Degree of "Master of Computer Application" in Deptt. of
Information Technology, JECRC University is a record of my own
investigations carried under the guidance of Ms Jyoti Sharma. I have not
submitted the matter presented in this Project Report anywhere for the
award of any other Degree.

Name of Candidate: Manish Negi

Signature:

Registration No: 23MCAN0174

Name of Supervisor/Guide

Ms.Jyoti Sharma(Assistant professor)

Countersigned By: HoD-IT & CA

 JECRC University
School Of Computer Applications
Major Project Completion Certificate

This is to certify that Manish Negi Registration No 23MCAN0174 has successfully

completed the Major Project as a part of the requirements for the Master of Computer
Applications (MCA) Program at JECRC University, Jaipur, India.

Project Title: Amazon Sale Analysis

Technology Used: Python and its libraries(Pandas,Seaborn,Matplotlib)

Project Supervisor: Ms.Jyoti Sharma

This project demonstrates student’s ability to apply theoretical and practical knowledge
gained during his academic studies to practical real-world scenarios. His dedication, hard
work, and proficiency in the subject matter is commendable.

Mr. Shekhar Chander

HoD Project Supervisor
 ACKNOWLEDGEMENT

With Candor and Pleasure I take opportunity to express my sincere thanks and obligation to
my esteemed guide. It is because of his able and mature guidance and co-operation without
which it would not have been possible for me to complete my project.

It is my pleasant duty to thank all the staff member of the computer center who never
hesitated me from time during the project.

Finally, I gratefully acknowledge the support, encouragement & patience of my family, and
as always, nothing in my life would be possible without God.

Thankyou
 Table Of Content

1. Problem Definition 1
1.1 Introduction 1
1.2 Need 1-4
1.3 Purpose 4-6
2. Objective 7
3. System Study 8
3.1. Feasibility Study 8
3.1.1. Economic Feasibility 8
3.1.2. Feasibility Study 8
3.1.3. Operational Feasibility 8
3.1.4. Technical Feasibility 8
3.1.5. Motivational Feasibility 9
3.1.6. Schedule Feasibility 9
3.2. Cost and Benefit analysis 9
3.3. Fact Finding Techniques 9
3.4. System Overview 10
4. System Analysis 11
4.1.Payroll Managment System 11
4.2. Function Details 11
4.3. Testing 11
4.3.1 Types Of Testing 11
4.4.Functional Requirement 12
5. System Development Cycle 12
5.1.Context Level DFD 12
5.2. DFD for opening a employee record 12
5.3. DFD for admission of a new employee 12
6. Data Dictionary 13
6.1. System Design 13
6.2. Scheduling 13
6.3 Estimates of Effort 13
6.4 Modules Of Payroll Management System 13
7. Source Code 14-39
8. Limitations and Future Enhancements 40-46
Problem Definition

Introduction
The e-commerce sector has revolutionized the way people shop, and
Amazon is at the forefront of this transformation. With millions of
transactions happening every day, Amazon generates a vast amount of
sales data. This data has the potential to provide profound insights
into customer behavior, product performance, and sales trends.
However, extracting meaningful insights from such large volumes of
raw data can be challenging without the right tools and systems.

The Amazon Sales Analysis Project is developed to bridge this gap by

converting raw sales data into actionable insights. This system
empowers sellers by providing tools to identify profitable
opportunities, optimize their inventory, refine pricing strategies, and
predict future sales trends. This ultimately leads to better customer
satisfaction and higher profitability for sellers.

Need
The need for the Amazon Sales Analysis stems from the rapidly
growing and highly competitive e-commerce environment. Sellers
operating on Amazon face numerous challenges, ranging from
managing inventory to understanding customer preferences and
optimizing pricing strategies. This project aims to address these needs
effectively by providing a robust, data-driven system. Below are the
detailed reasons for the need:

Complex E-Commerce Environment

 With thousands of sellers and millions of products, the Amazon

marketplace is intensely competitive. Identifying sales trends
and market opportunities manually is virtually impossible
without advanced analytical tools.
 Sellers need a system that not only collects and organizes vast
volumes of sales data but also highlights actionable insights.

Data Overload

 The sheer volume of data generated by Amazon—from

transaction records to customer reviews, ratings, and return
rates—is overwhelming.
 Sellers often lack the time and tools to sift through this data to
derive meaningful insights.
 An automated system is essential for processing this data
efficiently and presenting it in an understandable format.

Customer-Centric Approach

 Customers are the backbone of any e-commerce business, and

understanding their behavior is crucial for success.
 Without analytics, it’s challenging for sellers to analyze
customer purchase behavior, preferences, and trends.
  There’s a strong need for tools to monitor customer sentiment
through reviews and feedback, which can help refine products
and services.

Operational Efficiency

 Sellers struggle with inefficiencies in areas like inventory

management, pricing strategies, and marketing campaign
effectiveness.
 Mismanaged inventory—either overstocking or understocking—
leads to lost revenue and dissatisfied customers.
 A system is needed to optimize operational tasks and make
informed decisions about stock levels, pricing, and product
placement.

Competitor Insights

 Sellers need to stay informed about competitor performance,

pricing, and product availability to remain competitive.
 Analyzing competitor data manually is labor-intensive and
prone to inaccuracies.
 A data analysis system can automate this process and provide
comparative insights.

Profitability Optimization

 Identifying the most and least profitable products is critical for

maximizing revenue.
  Sellers need tools that can perform product-level profitability
analysis and suggest ways to enhance sales performance.

Scaling Challenges

 As businesses grow, managing increasing sales data and

expanding operations become more complex.
 A scalable analytics system can support sellers as they grow,
ensuring the continued efficiency of operations and strategic
planning.

Purpose
The purpose of the Amazon Sales Analysis project is to provide
sellers with a comprehensive, data-driven platform to make informed
decisions, optimize operations, and drive business growth. This
project seeks to empower Amazon sellers by turning raw sales data
into actionable insights. Below are the key purposes of the project:

Enhancing Decision-Making

 The primary purpose is to provide sellers with detailed and

accurate data insights to inform strategic decisions.
  By analyzing historical sales data, sellers can identify trends and
patterns that guide decisions related to inventory, marketing,
and pricing.
 Sellers can focus on facts rather than relying on intuition or
guesswork.

Improving Sales Performance

 The system aims to help sellers identify their best-performing

products, high-demand seasons, and customer demographics.
 Through performance monitoring, sellers can optimize their
product offerings, adjust marketing strategies, and boost sales.

Inventory Management Optimization

 One of the core purposes is to reduce inventory wastage and

ensure product availability by forecasting demand accurately.
 Sellers can use the system to avoid stockouts or overstocking,
which can lead to lost sales or storage costs.

Increasing Profitability

 By highlighting the most profitable product lines and identifying

cost inefficiencies, the system helps sellers increase their
overall profitability.
  Advanced analytics provides pricing optimization suggestions
that maximize revenue while remaining competitive.

Competitive Edge

 The system’s competitor analysis capabilities aim to provide

sellers with a competitive edge by offering insights into
competitor pricing, promotions, and market strategies.
 Sellers can position themselves more effectively in the
marketplace based on these insights.

Customer Satisfaction

 Understanding customer preferences and purchase patterns is

essential for improving the shopping experience.
 The system supports customer-centric approaches by providing
sentiment analysis based on customer reviews and feedback.

Automation and Efficiency

 The system automates repetitive and time-consuming data

analysis tasks, freeing up sellers’ time to focus on business
growth.
 It streamlines workflows by integrating data analysis into
operations, reducing human errors and manual work.
Scalability for Growth

 A purpose of this project is to provide a solution that scales

alongside the seller’s business.
 Whether the seller handles a small number of products or an
extensive catalog, the system adapts to meet the increasing
demands of data analysis.

Objective
The primary objective of this project is to create a data analysis
system that processes Amazon sales data and delivers actionable
insights to sellers. Specific objectives include:

 Trend Analysis: Examining historical sales trends and

identifying key factors influencing sales performance.
 Category Analysis: Highlighting top-performing and
underperforming product categories to optimize seller focus.
 Customer Insights: Understanding customer purchasing habits,
preferences, and reviews to enhance the shopping experience.
 Sales Forecasting: Providing sellers with predictive analytics to
anticipate demand and manage inventory effectively.
 Visualization: Presenting the results through interactive
dashboards and clear visual representations for quick
interpretation.
System Study

Feasibility Study
A detailed feasibility study was conducted to ensure the viability and
practicality of the project.

Economic Feasibility

The project leverages open-source tools like Python, SQL, and

Tableau for data analysis and visualization, reducing costs
significantly compared to proprietary software. This ensures a cost-
effective solution without compromising quality or performance.

Operational Feasibility

The system is designed to integrate seamlessly into the seller

workflow by providing accessible, user-friendly dashboards and
reports. The insights are directly actionable, ensuring practical value
for sellers.

Technical Feasibility

With the use of scalable technologies, including Python libraries

(Pandas, NumPy, Matplotlib, Seaborn) and database management
systems like SQL, the system can handle the large-scale datasets
generated by Amazon’s platform efficiently.
Motivational Feasibility

Sellers and Amazon stakeholders are motivated to adopt the system

because it directly addresses their needs for improved decision-
making, increased sales, and better customer experiences.

Schedule Feasibility

A detailed timeline was established for each phase of the project,

including data collection, preprocessing, analysis, and reporting. This
ensured timely delivery of results while meeting deadlines.

Cost and Benefit Analysis

The cost of implementing the system includes data acquisition,

processing, and visualization tools. The benefits far outweigh the
costs, as sellers can increase revenue by optimizing pricing,
marketing, and inventory management based on the insights provided.

Fact-Finding Techniques
The following methods were used to gather data for analysis:
  Extracting sales data using Amazon APIs and web scraping
tools.
 Cleaning and preprocessing the data to ensure accuracy and
consistency.
 Performing exploratory data analysis (EDA) to uncover initial
insights and patterns.

System Overview
The system follows a structured workflow that includes:

1. Data Collection: Gathering raw sales data from Amazon.

2. Data Preprocessing: Cleaning and organizing the data for
analysis.
3. Data Analysis: Applying statistical and analytical techniques
to uncover patterns.
4. Visualization: Presenting insights using charts, graphs, and
dashboards.
5. Reporting: Generating comprehensive reports for seller use.
System Analysis

Amazon Sales Analysis System

The system focuses on segmenting sales data into categories such as

product type, customer demographics, and timeframes. It calculates
metrics like total revenue, average order value, and sales volume for
detailed analysis.

Function Details
Key system functionalities include:

 Aggregating and summarizing sales data.

 Identifying top-selling products and categories.
 Visualizing trends over time to highlight seasonal variations.
 Generating customer insights based on reviews and purchase
patterns.

Testing

 Types of Testing:
o Functional Testing: Verifying that the system processes
and outputs data correctly.
o Performance Testing: Ensuring the system handles large-
scale data efficiently without lags.
  Functional Requirements:
The system ensures sellers can access accurate, actionable
insights quickly and easily through intuitive dashboards and
reports.

System Development Cycle

Context-Level Data Flow Diagram (DFD):

The context-level DFD outlines the flow of data from raw input (sales
data) through processing (analytics engine) to output (visualization
and reporting).

DFD for Opening Employee Record:

This sub-diagram represents how the system processes and retrieves

specific records, allowing sellers to analyze data relevant to their
profiles.

DFD for Admission of New Employee:

This diagram illustrates the system's capability to dynamically

incorporate new datasets or update records seamlessly.
Data Dictionary
System Design:

The system architecture includes:

 A centralized database for storing cleaned sales data.

 An analytics engine for processing and analyzing data.
 Visualization tools for presenting insights effectively.

Scheduling:

The project followed a structured schedule with milestones for data

collection, analysis, testing, and reporting to ensure timely
completion.

Estimates of Effort:

Effort estimation involved calculating the time and resources needed

for data preparation, analysis, and visualization, optimizing for
accuracy and efficiency.

Modules of the Analysis System:

Key modules include:

1. Data Collection Module: For ingesting raw sales data.

2. Data Cleaning Module: For preprocessing data.
3. Analysis Module: For statistical and trend analysis.
4. Visualization Module: For creating dashboards and charts.
Limitations
While the Amazon Sales Analysis System is a powerful tool for data-
driven decision-making, it has a few limitations that could affect its
scope and performance. These limitations include:

1. Data Dependency

 The system relies heavily on the availability and accuracy of

sales data from Amazon’s platform. Any disruptions in data
access, such as changes in Amazon’s API policies or errors in
data retrieval, can hinder the system's functionality.
 Incomplete or missing data, such as unrecorded customer
reviews or untracked transactions, may lead to inaccurate
insights.

2. Limited Real-Time Capabilities

 Currently, the system processes data at scheduled intervals

rather than in real time. This may lead to slight delays in
identifying rapidly changing trends or immediate market shifts.
 Sellers may not receive instant notifications or insights during
peak sales periods, such as flash sales or promotions.
3. Predictive Accuracy

 The predictive analytics module depends on historical data

trends. While the forecasts are generally reliable, unforeseen
market events (e.g., supply chain disruptions, global crises, or
sudden spikes in demand) can reduce prediction accuracy.
 Limited availability of advanced machine learning models in the
current iteration may constrain the depth of predictive analysis.

4. User Customization

 The system offers pre-defined analysis templates and reports,

which may not meet the unique requirements of every seller.
Sellers with niche products or specialized markets may require
more customization options.
 Advanced customization requires technical expertise, which
may not be accessible to all users.

5. Computational Resource Requirements

 Analyzing large datasets can be computationally expensive and

time-consuming. Sellers with massive sales volumes may
experience delays in generating reports and visualizations.
 Sellers operating on basic hardware or limited cloud resources
may face performance bottlenecks.
6. Limited Integration with External Tools

 The system primarily focuses on Amazon’s platform.

Integration with other e-commerce platforms, such as eBay,
Shopify, or Walmart, is not yet implemented.
 It also lacks compatibility with advanced Customer Relationship
Management (CRM) and Enterprise Resource Planning (ERP)
systems, which could enhance operational efficiency.

7. Lack of Advanced Visualization

 While the system provides detailed dashboards and reports,

the visualization options are basic and may not fully cater to
advanced data storytelling needs.
 Interactive features such as drill-down analysis, geographical
heat maps, and cross-tabulation are currently limited.

Future Enhancements

To address the current limitations and improve the system's

functionality, several future enhancements are proposed:

1. Real-Time Data Processing

 Improvement: Implement real-time data collection and

analysis to provide instant insights during critical sales periods.
  Benefit: Sellers can respond immediately to market changes,
such as sudden increases in demand or competitor pricing
shifts.

2. Advanced Predictive Analytics

 Improvement: Integrate more sophisticated machine learning

models, such as neural networks and deep learning algorithms,
for higher prediction accuracy.
 Benefit: Enhanced forecasting capabilities will help sellers
prepare for unpredictable market trends and optimize
inventory management.

3. Customizable Dashboards and Reports

 Improvement: Develop a module that allows sellers to design

their own dashboards and customize reports based on specific
KPIs or metrics.
 Benefit: Greater flexibility ensures the system meets the
diverse needs of sellers across different industries and product
categories.

4. Multi-Platform Integration

 Improvement: Extend the system’s capabilities to analyze sales

data from other platforms like Shopify, eBay, Walmart, and
Etsy.
  Benefit: Sellers with multi-channel businesses can gain a
unified view of their sales performance across platforms,
enabling more comprehensive decision-making.

5. Enhanced Visualization Features

 Improvement: Introduce advanced visualization tools, such as

heatmaps, time-series animations, and interactive graphs.
 Benefit: Improved visuals make data interpretation more
intuitive and help sellers communicate insights more effectively
to stakeholders.

6. User Support and Training

 Improvement: Develop comprehensive user guides, tutorials,

and interactive help tools to support non-technical users.
 Benefit: Enhanced usability ensures that sellers of all technical
backgrounds can fully utilize the system.

7. Integration with External Tools

 Improvement: Enable integration with popular CRM and ERP

systems to streamline business operations.
 Benefit: Sellers can manage their customer interactions,
financials, and operations more efficiently through a unified
system.

8. Scalability for Large Datasets

  Improvement: Implement distributed computing frameworks
such as Apache Spark to handle larger datasets efficiently.
 Benefit: The system will be able to scale with the growth of
sellers’ businesses, ensuring smooth performance even with
high data volumes.

9. AI-Powered Insights

 Improvement: Introduce AI-powered insights that

automatically identify anomalies, opportunities, and risks in
sales data.
 Benefit: Sellers can uncover hidden patterns and opportunities
without manually analyzing the data.

10. Multi-Language and Regional Support

 Improvement: Expand the system to support multiple

languages and region-specific analytics, including currency
conversion and localization.
 Benefit: Sellers operating in global markets can gain region-
specific insights, enhancing their ability to target diverse
customer bases.

11. Data Privacy and Security

 Improvement: Implement advanced encryption methods and

secure access protocols to safeguard sensitive sales data.
  Benefit: Ensures sellers’ data remains protected from
unauthorized access or breaches, fostering trust in the system.

12. Mobile Application Development

 Improvement: Create a mobile-friendly version of the system

to enable on-the-go access to dashboards and insights.
 Benefit: Sellers can monitor their sales performance and
receive real-time alerts anytime, anywhere.

By addressing these limitations and implementing the proposed

enhancements, the Amazon Sales Analysis system can evolve into a
more comprehensive, scalable, and user-friendly platform. These
improvements will enable sellers to stay ahead in the competitive e-
commerce market and achieve long-term success.