Scribd
Upload
4 views3 pages

Mini Project - Documentation [0052]

The document details a mini project on Market Basket Analysis using the Apriori algorithm to identify frequent itemsets and association rules from transaction data. Key findings reveal strong purchasing patterns, such as the co-purchase of avocado and combinations like mineral water with spaghetti, leading to actionable business recommendations for product placement, bundling, cross-selling, and inventory management. Overall, the analysis provides insights to enhance customer satisfaction and increase sales through data-driven strategies.

Uploaded by

Sana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
4 views3 pages

Mini Project - Documentation [0052]

The document details a mini project on Market Basket Analysis using the Apriori algorithm to identify frequent itemsets and association rules from transaction data. Key findings reveal strong purchasing patterns, such as the co-purchase of avocado and combinations like mineral water with spaghetti, leading to actionable business recommendations for product placement, bundling, cross-selling, and inventory management. Overall, the analysis provides insights to enhance customer satisfaction and increase sales through data-driven strategies.

Uploaded by

Sana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Data

Mining

Mini Project
1
Name: Syed Shikaib Kamran

Student ID: 22PWDSC0052

UNIVERSITY OF ENGINEERING & TECHNOLOGY PESHAWAR


Documentation: Frequent Itemset & Association Rule Mining Using
Apriori Algorithm

Project Overview:

This code performs Market Basket Analysis on a dataset of transactions, using the
Apriori algorithm to identify frequent itemsets & association rules among items. The
analysis process includes data cleaning, frequent itemset mining, association rule
mining, & visualization of results.

Key Findings:

The Apriori analysis identified frequent itemsets & association rules, showing strong
patterns in customer purchasing behavior:
 Frequent Itemsets: Items like avocado (3.3%) & combinations such as mineral
water, whole wheat rice, & spaghetti are commonly bought together, indicating
staple preferences.

 Association Rules: Strong rules include (light cream > chicken) with a lift of 4.84
& (pasta > escalope) with a lift of 4.7, suggesting specific meal-prep associations.
Business Recommendations:

1. Product Placement: Place frequently co-purchased items like mineral water &
spaghetti close together to enhance customer convenience.

2. Bundling: Promote bundles of light cream with chicken & pasta with escalope
to boost sales.

3. Cross-Selling: Leverage association rules for personalized suggestions, i.e.


recommend chicken with light cream purchases.

4. Inventory Focus: Ensure consistent stock of popular items like avocados &
almonds, catering to demand, especially for health-focused customers.

Conclusion:

The Market Basket Analysis conducted with the Apriori algorithm offers essential
insights into customer purchasing behavior, revealing popular product combinations
& associations. These insights inform actionable recommendations, such as
optimizing product placement, creating effective bundles, & implementing targeted
cross-selling strategies. By doing inventory with these insights, businesses can
enhance customer satisfaction & boost sales through a data driven approach.

You might also like