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MANAGEMENT
ANDM 312
Dr C.K. Lebopa
MODULE CONTENT
➢UNIT 1: INTRODUCTION TO POULTRY INDUSTRY
➢Tutorial exercises
➢Assignment
➢Class Tests (2 Quizzes)
➢Semester Tests (2 Tests)
➢Group/individual Class Presentations
➢Visits to Molelwane farm to do practicals
ASSESSMENT
❑ Assessment Methods
➢Short answer & essay questions are utilized (to cover all
of the above-mentioned outcomes)
❑Assessment Structure
❑Assessment Structure
➢Preparation = 30%
➢Understanding of the topic = 20%
➢Response to Questions = 20%
➢Presentation Skills = 20%
➢Time Management = 10%
FEEDBACK
➢Marked tests & assignments will be returned to
learners two weeks after submission
❑ Recommended material
• Bell, D.D. & Weaver, W.D., 2007. Commercial chicken Meat and Egg
Production. 5th Edition.
• Canes, G.S., Brant, G. & Ensminger, M.F., 2004. Poultry Science. 4th
Edition. Upper Saddle River. New Jersey.
• Cunningham, M., Latour M. A, & Acker, D., 2005. Animal Science &
Industry. 7th ed. Pearson Prentice Hall, New Jersey
INTRODUCTION TO POULTRY
INDUSTRY
(Layers & broilers)
LEARNING OUTCOMES
▪ After completing this study unit, learners will be able
to:
▪ Poultry production
deals with
✓production of eggs from specialist laying breeds &
Poultry includes:
Gallus domesticus
Scientific name for Chicken
↓ is
Gallus Gallus
Today
↓is kept for
1. Income &
2. Creation of employment
POULTRY INDUSTRY
Over the years
the poultry industry
a backyard industry
7. Employment generation
10. Poultry manure has high fertilizer value & can be used
for increasing yield of all crops
ECONOMIC IMPORTANCE OF POULTRY
11. Play a role in the
pharmaceutical industry
(i.e. an industry that develops, produces &
markets drugs or medicinal products)
↓ through
Poultry products e.g.
whole egg & egg white powders -
baking & salads
4. Balanced rations
- provide required nutrients in proper amounts &
proportions
↓for
- better productive performance
Also, lower feed prices → will reduce production costs
7. Market
– first assess market potential
→ Egg
→ Meat
↓this will
Help you decide on the size of your farm
ROLE PLAYERS IN THE POULTRY INDUSTRY
✓Abattoirs
✓Veterinarians &
✓ Breeder societies
ROLE PLAYERS IN THE POULTRY INDUSTRY
• From mid-2015, the SAPA Management Committee now operates with only
2 subsidiary committees:
✓Broiler &
✓Egg Organizations
➢Broiler Organisation
➢Egg Organisation
➢SAPA’s vision
➢SAPA’s mission
✓ Feed cost arising from the individual feed ingredients (e.g. maize, soyabean) is the biggest
input cost, making between 65 to 75% of the total feed input costs.
✓ High feed costs may cause poultry production not to be profitable & therefore not
sustainable
4. Imports - Cheap or dumped chicken into 8. The ability of the industry to embrace
South Africa, predominately from food-safety practices rapidly enough to
Brazil, US & EU ensure consumer confidence in poultry
products
(create a problem for local farmers as
imports come at a lower prize & therefore 9. Small scale farmers also have challenges
local farmers cannot market their products) with:
5. Disease outbreaks due to poor
condition of facilities - Outbreak of ✓ Land ownership
diseases like Avian flu & pandemic ✓ Chick & feed quality
diseases can results in high mortalities ✓ Theft
& also results in restriction of imports ✓ Mortalities
& exports
✓ Shortage of funds
6. Poor quality of point-of-lay pullets and ✓ Water and electricity supply
delayed onset of lay ✓ Poor market conditions
7. High summer rainfall and cold winter ✓ No access to abattoir
weather impacting production ✓ Low profits
Poultry Industry
In 2023
➢ Broiler breeder flock average size was 6.80
million hens
Poultry imports
Import volumes of chicken meat
and eggs in 2022 & 2023
Broiler – 96.3%
Turkey – 3.4%
Ducks
Geese 0.04%
Guinea fowl
In 2023
Chicken meat
imports
were equivalent to
21.7% of domestic
chicken meat
production
&
18.2% of domestic
chicken
consumption
Country of origin of imports
(Source: Post using Trade Data Monitoring (TDM), LLC data)
1% Other
5% EU The industry is
5% US constrained
8% Argentina
by
particularly
animal feed
81% Brazil
Broiler industry
(SAPA broiler Org, 2020) ❑ BUY LOCAL CAMPAIGN
= R1 305,8 million
• Lesotho 45.1 %
• Namibia 21.8 %
• Mozambique 16.9 %
• Eswatini 6.4 %
• Botswana 6.4 %
- United Arab Emirates 1.0 %
• Others 2.4 %
The major producers in the boiler industry in South Africa
Source: Competition commission of SA: Poultry market inquiry draft terms of
reference, O6 February 2024)
➢Gross value
R14.18 billion – at producer
level
R23.05 billion at retail level
Egg production and prices
Source :Trade map
Egg (Layer) industry (cont)
(Source: SAPA Chairperson’s report 2023; SAPA Annual report 2023)
Eggs
✓ Botswana (3.4 %)
Chicken egg imports
(Source: SAPA Annual report 2023)
Breeder farm (buy stock ( + ) from primary breeders & mate them to
produce fertile eggs)
Hatcheries (buy fertile eggs from breeder farms & hatch them to produce
day old chicks)
Broiler breeders/Multipliers (Buy day old chicks from hatcheries and provide day old
chicks to farmers)
Consumer
Poultry industry
Poultry industry value chain
In: USDA, Foreign Agricultural service
Poultry industry value chain
Source: Department of Animal Husbandry & Veterinary, 19th October 2019
Poultry industry
▪ International Primary Breeder Company (e.g. Ross, Cobb)
Ross → UK
Cobb → USA
Lohmann → Germany
Hybro → Netherlands
Hubbard → USA
Arbor Acres → USA
Amber link → USA
▪ Hatcheries
Hatcheries hatch fertilized eggs from the primary breeders
& breeder farms
Hatchery supplies day old chicks to broiler or layer producers
called multipliers
Poultry industry
▪ Skin colour
Can be:
Yellow (e.g. skin of Cornish & New Hampshire)
White (Australorp, Orpington, Sussex)
Image result for chicken skin pigment
▪ Number of toes
May have:
➢ Four toes (most breeds)
➢ Five toes (Houdans, Dorkings)
BREEDS, BREEDING, SELECTION & GENETICS
➢Roosters – pointed
neck & saddle (lower
back) feathers
➢Silkies – have
feathers that
resemble fur
➢Frizzles – furthers
curl at the end
BREEDS, BREEDING, SELECTION & GENETICS
- Bantam
- Large
✓feather placement or
pattern (Feathers on legs, head or
under the chin)
✓colour of plumage
(feathers of a bird)
✓comb type
COLOUR OF PLUMAGE
COMB TYPE
COMB TYPE
SINGLE COMB
SINGLE COMB
➢Thin & attached to the
beak along the skull
➢Very fleshy
V-SHAPED COMB
V-SHAPED COMB
Is V-shaped
Has two pieces that look
like horn
The two pieces are joined
in their base
Comb type
Walnut comb
Walnut comb
• Less common comb found on
Silkie & Orloff.
• Texture is like the outside of
a walnut shell
Why Chickens have Combs?
As warm blood circulates
Firstly, combs act as a cooling through the comb &
agents wattles
↓ because
• Chickens can
detect color & are
very attracted to
red
Breeds, breeding, selection & genetics
• Mediterranean
• American
• English
• Asiatic
Breeds, breeding, selection & genetics
Image source : Teun van de Braak, Hendrix Genetics)
❖EXAMPLES OF LAYERS
✓Dekalb (Amberlink),
✓Hyline (Silver Brown & Brown) –Leghorn type
✓Lohmann (Lite).
✓Hyline W36, a Leghorn- type bird (Limited for niche
market)
✓Red earlobes
✓Red earlobes
Examples
✓Venda,
✓ Ovambo,
✓Potchefstroom Koekoek
Breeds, breeding, selection & genetics
Naked Neck, Frizzle, Black
Ornamental breeds Spanish chicken
Heritability
is
the phenotypic variation in population due to genetic factors in%
Chromosomes
• Are thread like bodies in cell nucleus carrying genes
(fundamentals of units of genetics)
Sex determination
• In many organisms the sex is determined by the presence of
some chromosomes
FUNDAMENTALS OF HERITABILITY
• Chickens → is ZZ (homogametic)
is ZW (heterogametic)
ZZ ZW
Z Z Z W
ZZ ZZ
FUNDAMENTALS OF HERITABILITY
2. Feather sexing
Male chickens have longer wing pinfeathers than the females
3.Vent sexing
Squeezing faeces out thus opening up the chick's anal vent
(called a cloaca) slightly, allowing the chicken sexer to see if
the chick has a small "bump", which would indicate that the
chick is a male
FUNDAMENTALS OF HERITABILITY
• Chick livability 5%
• Fertility 5%
• Hatchability of eggs 10%
• Blood spots 15%
• Egg production 15%
• Age at sexual maturity 25%
• Egg weight 55%
• Egg shape 60%
SELECTION
➢Objectives of selection
- High feed efficiency
- High egg production
➢Recorded data
wear away
Feathers get broken &
pulled out
& therefore
nature has made it possible for
adult birds to renew them once a year
through
molting
MOLTING
Feather growth
is
hormonally controlled
To molt
- a hen must initiate new growth
in the buds at the base of the feathers
(this will cause the old feathers to fall)
The hormone levels that cause the hen to lay eggs (progesterone & LH)
inhibit feather bud growth (meaning they inhibit
molting)
Thus, egg laying stops during a molt
MOLTING
• Molting
↓is defined as
✓The process of feather loss from the body
& wings coupled with the resultant ending of
egg production
Molting
✓Normal process after the hen has been in production
✓The hen does not lay eggs during the molt
• Poor producers →molt early (after a few months in production) & take up to
20 weeks to complete the molt
• High producers → molt late (will lay for 12 to 14 months before molting) &
complete molt in 6 – 8 weeks
MOLTING
Past production is indicated by:
• beak
• eye ring are bleached white
• earlobes
Methods of mating breeding stock
• A number of to be mated to each varies
depending upon the:
1. Pen mating
2. Flock mating
3. Stud mating
4. Shift mating
5. Artificial Insemination
MATING METHODS
1. Pen mating
+ (pen)
Light breeds – 1 : 10-15
Heavy breeds - 1 : 8 -12
Disadvantage
Cockerel may not like to mate with particular female & vice-
versa.
MATING METHODS
2. Flock mating
20 – 30 + 250 – 300
Advantages
➢ This reduces the chances of preference in mating &
➢ Very good fertility is obtained
Disadvantage
3. Stud mating
it is expensive
MATING METHODS
4. Shift mating
are shifted from one pen to another after a certain period
Disadvantage
5. Artificial Insemination
• Advantages
Follicle Stimulating
Hormone Stimulates follicles to increase in size
GNRH stimulates
Anterior pituitary to
FSH LH secrete
OVULATION
MATURATION
OF GRAAFIAN
FOLLICLE OVARY OVIDUCT
REPRODUCTIVE ORGANS OF A HEN
(Image sources: pinterest.com; Kathryn Born)
OVIDUCT
• Infundibulum
• Magnum
• Isthmus
• Uterus &
• Vagina
REPRODUCTIVE ORGANS OF A HEN
(Image sources: Akers & Denbow, 2008)
OVIDUCT
(Image source: ansci.wisc.edu)
1. INFUNDIBULUM
3. ISTHMUS
4.UTERUS
➢Highly muscularised (10 – 12 cm long)
✓Cuticle deposition
➢ 5 cm long
http://www.enchantedlearning.com/egifs/eggcrosssection.GIF
PARTS OF AN EGG
(Image source: study.com; Robert Mellors Primary Academy)
❖Shell
– Hard protective coating of the egg
- Semi-permeable
- Pores are important for diffusion of gases & water vapour
- Made of calcium carbonate
❖Albumen
✓thick albumen (stringy
part of
the egg white)
✓ supplies moisture,
proteins, glucose &
protection for developing
embryo & regulate
temperature
PARTS OF AN EGG
(Source of image: Robert Mellors Primary Academy)
❖Yolk
• yellow inner part of the egg
where embryo will form
• contains valuable reserve food
• main function is to provide
metabolic energy & nutrients
to the developing embryo
Chemical Composition of the Egg
Defects of an egg during
the formation process
EGG ABNORMALITIES
EGG ABNORMALITIES (Images sources: peteandgerrys.com
Melabella.jpg; thechickenchick.com; poultrykeeper.com; backyardchickens.com)
➢ Double–yolk eggs
➢ can be caused by:
- two follicles developing & ovulating
- yolk splitting into two inside an egg
- the breed
➢ Blood spots
➢ can be caused by:
- small blood vessel breaks during
ovulation
- dramatic temperature change
- certain respiratory diseases
- when birds are too old
➢ Meat spots
➢ – can be caused by:
-excess reproductive tissue released
from a hen's ovary following the for
EGG ABNORMALITIES
(Image source: thechickenchick.com; reddit.com)
➢Yolkless
➢Dented eggshells
➢Soft-shelled eggs
• can be caused by:
-inheritance influencing
porosity & ability to produce
strong eggs
- Deficiencies of vitamins A,
B12, D3, E & calcium,
phosphorus . Manganese &
selenium result in eggs with
soft or no shells
- Excess phosphorus
consumption by older hens
- Newcastle, Infectious
bronchitis
EGG ABNORMALITIES (Images sources: thepoultrysite.com;
Andy B., UK. ©2011 Aviculture-Europe; backyardchickens.com)
White yolks
can be caused by:
- Poor nutrition
- Worms & parasites
REPRODUCTION IN THE MALE
❑THE MALE REPRODUCTIVE TRACT
Capons
✓ Grow more slowly, deposit more fat than roosters & become
more docile & less active
✓Their meat is more tender, juicier & more flavorful
FERTILITY
Fertility → the percentage of eggs produced that are actually
fertile
• Calculating Fertility
✓The percentage of fertility is the percentage of fertile eggs of
all the eggs produced.
✓% fertility = number of fertile eggs/number of total eggs
produced or set
• Calculating Hatchability
✓The percentage of hatchability is the percentage of eggs which
actually hatch out as live chicks
✓% hatchability = number of eggs hatched out/number of fertile
eggs
FERTILITY
❑INFERTILE EGGS:
❑FERTILE EGGS:
FERTILE EGG
CANDLING
Day 3 Day 9
• The process of looking inside the
egg without disturbing the
developing embryo