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Lecture note_Chap 8

The document outlines strategies for writing persuasive messages, including requests, claims, and sales messages. It emphasizes the importance of capturing attention, building interest, and motivating action through logical development and effective techniques. Additionally, it provides examples of attention-gaining techniques to enhance persuasive communication.

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14 views2 pages

Lecture note_Chap 8

The document outlines strategies for writing persuasive messages, including requests, claims, and sales messages. It emphasizes the importance of capturing attention, building interest, and motivating action through logical development and effective techniques. Additionally, it provides examples of attention-gaining techniques to enhance persuasive communication.

Uploaded by

kemamyusi1014
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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University of Foreign Languages and

International Studies
DIVISION OF ENGLISH FOR SPECIAL Chapter 8
PURPOSES Persuasive
Student’s name:
……………………………………………………
Messages
Date of birth:
……………………………………………………….
Fill the gap with a suitable word or phrase. Use textbook as a reference.

Outcome 1: Writing Plan for Persuasive Requests


1.1. Opening – Capture attention.
 …Describe…………… a problem.
 Make an …unexpected…………… statement.
 Suggest reader ……benefits…………
 ……Offer………… praise or compliments.
 Ask a stimulating……question…………
1.2. Body – Build interest.
 Explain the …logic and conciseness…………… of the request.
 …Prove……………its merit.
 Use facts, …statistics…………… , expert opinion, examples, and details.
 Focus on the reader’s direct and indirect …benefits……………
 …Anticipate……………objections, and offer counterarguments.
1.3. Closing – Motivate action.
 Ask for a specific…action……………
 Make the action …easy…………… to take.
 Show …courtesy……………, respect, and gratitude.

Outcome 2: Writing Effective Persuasive Claims and Complaints


 Develop a claim message logically.
- Perhaps open with praise or a point of …agreement……………
- Review what you have done to …resolve…………… the problem.
 Develop a claim message logically.
- Explain precisely what happened or why your claim is legitimate
- Enclose copies of …relevant…………… documents.
- …Close…………… with a clear action statement.
 Adopt a moderate tone.
- Don’t suggest the receiver intended to deceive you or …intentionally……
created the problem.
- Calmly express your …disappointment……………
- Appeal to receiver’s sense of …responsibilities……………
- Communicate your ……feelings………… without rancor.

Outcome 3: The AIDA Strategy for Sale Messages


 ATTENTION
-Capture attention, create ……awareness…………, make a sales
proposition, prompt …audience…………… to read on.
 INTEREST
- Describe central …selling…………… ……points…………; focus not on
features of product/service but on benefits relevant to the reader’s needs.
 DESIRE
- Reduce resistance, reassure the reader, elicit the desire for ownership, …
motivates…………… action.
 ACTION
- Offer an …incentive…………… or a gift, limit the offer, set a deadline,
make it easy for the reader to respond, close the sale.

Outcome 4: Gaining attention techniques


Write 1 example for each technique:
- Offer
Ex: Refresh your wardrobe with breezy styles designed for sunny days.
- Benefit
Ex: Our vitamin C serum brightens, hydrates, and fights aging while you
sleep.
- Question
- Ex: What if you could get fit in 20 minutes/day, right from your living
room?
- Quotation or proverb
Ex:The best time to plant a tree was 20 years ago. The second-best time is
now
- Related fact
Ex: Our ergonomic desk setup boosts focus, posture, and energy levels.
- Testimonial
Ex: Join 10,000+ others who’ve transformed their health with our meal
plans.
- Startling statement
Ex: Our budgeting app helps you save effortlessly, even on a tight income.

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