Question 1Skipped

What is the result of a segmentation criteria filtering on City | Is

Equal To | 'San José'?
Cities containing 'San Jose', ’San José', 'san josé, or 'san jose'
Correct answer
Cities only containing 'San José or 'san josé'
Cities only containing 'San José' or 'San Jose'
Cities only containing 'San Jose' or 'san jose'
Overall explanation
According to the Data Cloud documentation, the Is Equal To operator is
case-insensitive, meaning it matches values regardless of capitalization.
Therefore, the segmentation criteria filtering on City | Is Equal To | 'San
Jose' will include cities that contain either 'San Jose' or 'san jose'.
Question 2Skipped
A consultant has an activation that is set to publish every 12
hours, but has discovered that updates to the data prior to
activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this
issue? (Choose two.)
Review data transformations to ensure they're run after
calculated insights.
Review calculated insights to make sure they're run after the
segments are refreshed.
Correct selection
Review segments to ensure they’re refreshed after the data is
ingested.
Correct selection
Review calculated insights to make sure they're run before
segments are refreshed.
Overall explanation
1. C. Review segments to ensure they’re refreshed after the
data is ingested.
Segments are groups of users or data points defined by specific
criteria. These segments need to be refreshed after new data is
ingested to ensure they reflect the most current data. If the
segments are not refreshed properly, they will not contain the
most up-to-date information, which could result in delayed or
inaccurate activation. Hence, it's crucial to check the refresh order
of the segments relative to data ingestion.
2. D. Review calculated insights to make sure they're run
before segments are refreshed.
Calculated insights are typically built on segments and data points.
In some systems, these insights need to be calculated first before
refreshing the segments. If the insights are calculated after the
segments are refreshed, they could be using outdated or
 incomplete segment data. This misalignment could lead to delayed
or incorrect results in the activation process.
Question 3Skipped
Cumulus Financial wants to segregate Salesforce CRM Account
data based on Country for its Data Cloud users.
What should the consultant do to accomplish this?
Use Salesforce sharing rules on the Account object to filter and
segregate records based on Country.
Use formula fields based on the Account Country field to filter
incoming records.
Use streaming transforms to filter out Account data based on
Country and map to separate data model objects accordingly.
Correct answer
Use the data spaces feature and apply filtering on the Account
data lake object based on Country.
Overall explanation
1. Data Spaces in Salesforce Data Cloud allow you to organize and
segment data by applying filters, which is exactly what is needed
to segregate the Account data based on the Country field.
2. The Account data lake object is the place where raw data from
Salesforce CRM can be stored, and filtering on this object based on
the Country field would ensure that the data is segregated
accordingly for different user needs.
Question 4Skipped
A customer notices that their consolidation rate has recently
increased. They contact the consultant to ask why.
What are two likely explanations for the increase? (Choose two.)
Duplicates have been removed from source system data
streams.
Correct selection
Identity resolution rules have been added to the ruleset to
increase the number of matched profiles.
Correct selection
New data sources have been added to Data Cloud that largely
overlap with the existing profiles.
Identity resolution rules have been removed to reduce the
number of matched profiles.
Overall explanation
B. Identity resolution rules have been added to the ruleset to
increase the number of matched profiles.
 Adding identity resolution rules enhances the system's ability
to match profiles across data sources. More refined or additional
rules improve how data is consolidated, leading to an increase in
the number of records that are matched and merged into a single
profile. This directly increases the consolidation rate.
C. New data sources have been added to Data Cloud that largely
overlap with the existing profiles.

 Adding new data sources that overlap with existing profiles

can lead to an increase in the consolidation rate. The reason is
that when these new sources provide data that matches existing
profiles, more records can be consolidated into the same profiles.
Even if there is some duplication, the system can better
consolidate profiles from overlapping data sources, increasing the
consolidation rate.
Question 5Skipped
What is Data Cloud's primary value to customers?
Correct answer
To provide a unified view of a customer and their related data
To create personalized campaigns by listening, understanding,
and acting on customer behavior
To connect all systems with a golden record
To create a single source of truth for all anonymous data
Overall explanation
Data Cloud is designed to create a single, unified view of each
customer by consolidating data from various sources, including
transactional data, behavioral data, and interactions. This unified view,
often referred to as a "golden record", allows businesses to
understand and engage with customers in a more personalized and
efficient way.
Question 6Skipped
Data Cloud consultant recently discovered that their identity
resolution process is matching individuals that share email
addresses or phone numbers, but are not actually the same
individual.

What should the consultant do to address this issue?

Modify the existing ruleset to use fewer matching rules, run the
ruleset and review the updated results, then adjust as needed
until the individuals are matching correctly.
Correct answer
Create and run a new ruleset with stricter matching criteria,
compare the two rulesets to review and verify the results, and
then migrate to the new ruleset once approved.
Create and run a new ruleset with fewer matching rules,
compare the two rulesets to review and verify the results, and
then migrate to the new ruleset once approved.
Modify the existing ruleset with stricter matching criteria, run
the ruleset and review the updated results, then adjust as
needed until the individuals are matching correctly.
Overall explanation
1. Creating and running a new ruleset with stricter matching
criteria allows the consultant to test a more refined approach
without immediately affecting the current system or data. This
approach enables the consultant to ensure that the new rules will
effectively reduce false positives, such as individuals sharing email
addresses or phone numbers but not actually being the same
person.
2. After running the new ruleset, the consultant can compare the
results of the new and old rulesets to verify that the stricter
criteria produce the desired outcomes (i.e., fewer false matches).
3. Once the new ruleset is verified and approved, it can be migrated
to the system, ensuring that the identity resolution process is
more accurate moving forward.
Question 7Skipped
Data Cloud receives a nightly file of all ecommerce transactions
from the previous day. Several segments and activations
depend upon calculated insights from the updated data in order
to maintain accuracy in the customer's scheduled campaign
messages.
What should the consultant do to ensure the ecommerce data is
ready for use for each of the scheduled activations?
Ensure the activations are set to Incremental Activation and
automatically publish every hour.
Correct answer
Use Flow to trigger a change data event on the ecommerce data
to refresh calculated insights and segments before the
activations are scheduled to run.
Set a refresh schedule for the calculated insights to occur every
hour.
Ensure the segments are set to Rapid Publish and set to refresh
every hour.
Overall explanation
The best option that the consultant should do to ensure the ecommerce
data is ready for use for each of the scheduled activations is B. Use Flow
to trigger a change data event on the ecommerce data to refresh
calculated insights and segments before the activations are scheduled to
run. This option allows the consultant to use the Flow feature of Data
Cloud, which enables automation and orchestration of data processing
tasks based on events or schedules. Flow can be used to trigger a
change data event on the ecommerce data, which is a type of event that
indicates that the data has been updated or changed. This event can
then trigger the refresh of the calculated insights and segments that
depend on the ecommerce data, ensuring that they reflect the latest
data. The refresh of the calculated insights and segments can be
completed before the activations are scheduled to run, ensuring that the
customer's scheduled campaign messages are accurate and relevant.
Question 8Skipped
A client wants to bring in loyalty data from a custom object in
Salesforce CRM that contains a point balance for accrued hotel
points and airline points within the same record. The client
wants to split these point systems into two separate records for
better tracking and processing.
What should a consultant recommend in this scenario?
Correct answer
Use batch transforms to create a second data lake object.
Create a junction object in Salesforce CRM and modify the
ingestion strategy.
Clone the data source object.
Create a data kit from the data lake object and deploy it to the
same Data Cloud org.
Overall explanation
1. Batch transforms allow you to process and manipulate data as it
is ingested into Data Cloud. In this case, the client has a custom
object that contains both hotel and airline points in the same
record. To separate these point systems into two distinct records
for better tracking and processing, a batch transform can be
used to split the data into two separate records.
2. This approach involves creating a second data lake object,
where the original record is split into two separate entries: one for
hotel points and one for airline points. These transformations can
be applied on the data at the time of ingestion to meet the client's
requirements.
Question 9Skipped
Which operator should a consultant use to create a segment for
a birthday campaign that is evaluated daily?
Is Today
Is Birthday
Is Between
Correct answer
Is Anniversary Of
Overall explanation
To create a segment for a birthday campaign that is evaluated daily, the
consultant should use the Is Anniversary Of operator. This operator
compares a date field with the current date and returns true if the
month and day are the same, regardless of the year. For example, if the
date field is 1990-01-01 and the current date is 2023-01-01, the operator
returns true. This way, the consultant can create a segment that
includes all the customers who have their birthday on the same day as
the current date, and the segment will be updated daily with the new
birthdays. The other options are not the best operators to use for this
purpose because:

* A. The Is Today operator compares a date field with the current date
and returns true if the date is the same, including the year. For example,
if the date field is 1990-01-01 and the current date is

2023-01-01, the operator returns false. This operator is not suitable for a
birthday campaign, as it will only include the customers who were born
on the same day and year as the current date, which is very unlikely.

* B. The Is Birthday operator is not a valid operator in Data Cloud. There

is no such operator available in the segment canvas or the calculated
insight editor.

* C. The Is Between operator compares a date field with a range of dates

and returns true if the date is within the range, including the endpoints.
For example, if the date field is1990-01-01 and the range is

2022-12-25 to 2023-01-05, the operator returns true. This operator is

not suitable for a birthday campaign, as it will only include the
customers who have their birthday within a fixed range of dates, and the
segment will not be updated daily with the new birthdays.

Question 10Skipped
A new user of Data Cloud only needs to be able to review
individual rows of ingested data and validate that it has been
modeled successfully to its linked data model object. The user
will also need to make changes if required.
What is the minimum permission set needed to accommodate
this use case?
Data Cloud for Marketing Specialist
Data Cloud Admin
Correct answer
Data Cloud for Marketing Data Aware Specialist
Data Cloud User
Overall explanation
This permission set is specifically designed for users who need to
interact with data in a more detailed manner than a general user. It
includes the capabilities to review, validate, and modify data, matching
the described needs without the broader administrative permissions.
Resources
Salesforce doc
Question 11Skipped
A customer is trying to activate data from Data Cloud to an
Amazon S3 Cloud File Storage Bucket.
Which authentication type should the consultant recommend to
connect to the S3 bucket from Data Cloud?
Use a JWT Token generated on S3.
Use an S3 Private Key Certificate.
Use an S3 Encrypted Username and Password.
Correct answer
Use an S3 Access Key and Secret Key.
Overall explanation
To use the Amazon S3 Storage Connector in Data Cloud, the consultant
needs to provide the S3 bucket name, region, and access key and secret
key for authentication. The access key and secret key are generated by
AWS and can be managed in the IAM console. The other options are not
supported by the S3 Storage Connector or by Data Cloud. References:
Amazon S3 Storage Connector - Salesforce, How to Use the Amazon S3
Storage Connector in Data Cloud
Question 12Skipped
A consultant is discussing the benefits of Data Cloud with a
customer that has multiple disjointed data sources.

Which two functional areas should the consultant highlight in

relation to managing customer data? (Choose two.)

Correct selection
Unified Profiles
Correct selection
Data Harmonization
Master Data Management
Data Marketplace
Overall explanation
1. A. Unified Profiles
 Unified Profiles refer to the process of consolidating all
customer data (from multiple disjointed sources) into a
single, comprehensive view. Data Cloud's ability to
create unified profiles ensures that data from different
sources is merged to form a complete, accurate customer
profile. This helps in managing customer data effectively and
 is especially important when dealing with multiple data
sources.
2. B. Data Harmonization
 Data Harmonization involves transforming, standardizing,
and integrating data from different sources so that it can be
used seamlessly together. In cases where data comes from
disjointed sources, data harmonization ensures that the
data is aligned in format and meaning, making it easier to
analyze and act upon. This is critical for creating a reliable,
consistent dataset from disparate sources.
Question 13Skipped
What does it mean to build a trust-based, first-party data asset?
Ensure opt-in consents are collected for all email marketing as
required by law
Correct answer
To provide transparency and security for data gathered from
individuals who provide consent for its use and receive value in
exchange
To obtain competitive data from reliable sources through
interviews, surveys, and polls
To provide trusted, first-party data in the Data Cloud
Marketplace that follows all compliance regulations
Overall explanation
Building a trust-based, first-party data asset means collecting,
managing, and activating data from your own customers and prospects
in a way that respects their privacy and preferences. It also means
providing them with clear and honest information about how you use
their data, what benefits they can expect from sharing their data, and
how they can control their data. By doing so, you can create a mutually
beneficial relationship with your customers, where they trust you to use
their data responsibly and ethically, and you can deliver more relevant
and personalized experiences to them. A trust-based, first-party data
asset can help you improve customer loyalty, retention, and growth, as
well as comply with data protection regulations and standards.
References: Use first-party data for a powerful digital experience, Why
first-party data is the key to data privacy, Build a first-party data
strategy
Question 14Skipped
Northern Trail Outfitters is using the Marketing Cloud Starter
Data Bundles to bring Marketing Cloud data into Data Cloud.

What are two of the available datasets in Marketing Cloud

Starter Data Bundles?

Choose 2 answers
Personalization
Correct selection
MobileConnect
Loyalty Management
Correct selection
MobilePush
Overall explanation
The Marketing Cloud Starter Data Bundles are predefined data bundles
that allow you to easily ingest data from Marketing Cloud into Data
Cloud1. The available datasets in Marketing Cloud Starter Data Bundles
are Email, MobileConnect, and MobilePush2. These datasets contain
engagement events and metrics from different Marketing Cloud
channels, such as email, SMS, and push notifications2. By using these
datasets, you can enrich your Data Cloud data model with Marketing
Cloud data and create segments and activations based on your
marketing campaigns and journeys1. The other options are incorrect
because they are not available datasets in Marketing Cloud Starter Data
Bundles. Option A is incorrect because Personalization is not a dataset,
but a feature of Marketing Cloud that allows you to tailor your content
and messages to your audience3. Option C is incorrect because Loyalty
Management is not a dataset, but a product of Marketing Cloud that
allows you to create and manage loyaltyprograms for your customers4.
References: Marketing Cloud Starter Data Bundles in Data Cloud,
Connect Your Data Sources, Personalization in Marketing Cloud, Loyalty
Management in Marketing Cloud
Question 15Skipped
Northern Trail Outfitters unifies individuals in its Data Cloud
instance.

Which three features ca e consultant use to validate the data on

a unified profile?

Choose 3 answers

Identity Resolution
Correct selection
Query API
Correct selection
Data Explorer
Correct selection
Profile Explorer
Data Actions
Overall explanation
These three features can be used to validate the data in the unified
profile object. Data Explorer allows you to view the ingested data from
different sources and how it is mapped to the unified profile object.
Query API allows you to query the unified profile object using SOQL or
SQL queries. Profile Explorer allows you to view the unified profile
records and their attributes. Reference:
https://help.salesforce.com/s/articleView?
id=sf.c360_a_data_explorer.htm&type=5
https://help.salesforce.com/s/articleView?
id=sf.c360_a_query_api.htm&type=5
https://help.salesforce.com/s/articleView?
id=sf.c360_a_profile_explorer.htm&type=5

Question 16Skipped
A consultant is integrating an Amazon S3 activated campaign
with the customer's destination system.

In order for the destination system to find the metadata about

the segment, which file on the S3 will contain this information
for processing?

Correct answer
The .json file
The .txt file
The .zip file
The .csv file
Overall explanation
The file on the Amazon S3 that will contain the metadata about the
segment for processing is B. The json file.

The json file is a metadata file that is generated along with the csv file
when a segment is activated to Amazon S3.

The json file contains information such as the segment name, the
segment ID, the segment size, the segment attributes, the segment
filters, and the segment schedule.

The destination system can use this file to identify the segment and its
properties, and to match the segment data with the corresponding fields
in the destination system.

References: Salesforce Data Cloud Consultant Exam Guide, Amazon S3

Activation

Question 17Skipped
Cumulus Financial uses Data Cloud to segment banking
customers and activate them for direct mail via a Cloud File
Storage activation. The company also wants to analyze
individuals who have been in the segment within the last 2
years.

Which Data Cloud component allows for this?

Nested segments
Segment exclusion
Calculated insightst
Correct answer
Segment membership data model object
Overall explanation
The segment membership data model object is a Data Cloud component
that allows for analyzing individuals who have been in a segment within
a certain time period. The segment membership data model object is a
table that stores the information about which individuals belong to which
segments and when they were added or removed from the segments.
This object can be used to create calculated insights, such as segment
size, segment duration, segment overlap, or segment retention, that can
help measure the effectiveness of segmentation and activation
strategies. The segment membership data model object can also be
used to create nested segments or segment exclusions based on the
segment membership criteria, such as segment name, segment type, or
segment date range. The other options are not correct because they are
not Data Cloud components that allow for analyzing individuals who
have been in a segment within the last 2 years. Nested segments and
segment exclusions are features that allow for creating more complex
segments based on existing segments, but they do not provide the
historical data about segment membership. Calculated insights are
custom metrics or measures that are derived from data model objects or
data lake objects, but they do not store the segment membership
information by themselves. References: Segment Membership Data
Model Object, Create a Calculated Insight, Create a Nested Segment
Question 18Skipped
What should an organization use to stream inventory levels from
an inventory management system into Data Cloud in a fast and
scalable, near-real-time way?
Cloud Storage Connector
Commerce Cloud Connector
Correct answer
Ingestion API
Marketing Cloud Personalization Connector
Overall explanation
The Ingestion API is a RESTful API that allows you to stream data from
any source into Data Cloud in a fast and scalable way. You can use the
Ingestion API to send data from your inventory management system into
Data Cloud as JSON objects, and then use Data Cloud to create data
models, segments, and insights based on your inventory data. The
Ingestion API supports both batch and streaming modes, and can handle
up to 100,000 records per second. The Ingestion API also provides
features such as data validation, encryption, compression, and retry
mechanisms to ensure data quality and security. References: Ingestion
API Developer Guide, Ingest Data into Data Cloud
Question 19Skipped
When creating a segment on an individual, what is the result of
using two separate containers linked by an AND as shown
below?

1. GoodsProduct | Count | At Least | 1

2.
3. Color | Is Equal To | red
4.
5. AND
6.
7. GoodsProduct | Count | At Least | 1
8.
9. PrimaryProductCategory | Is Equal To | shoes
Correct answer
Individuals who purchased at least one of any red' product and
also purchased at least one pair of 'shoes'
Individuals who purchased at least one 'red shoes' as a single
line item in a purchase
Individuals who made a purchase of at least one 'red shoes' and
nothing else
Individuals who purchased at least one of any 'red' product or
purchased at least one pair of 'shoes'
Overall explanation
When creating a segment on an individual, using two separate
containers linked by an AND means that the individual must satisfy both
the conditions in the containers. In this case, the individual must have
purchased at least one product with the color attribute equal to 'red' and
at least one product with the primary product category attribute equal to
'shoes'. The products do not have to be the same or purchased in the
same transaction. Therefore, the correct answer is A.
The other options are incorrect because they imply different logical
operators or conditions. Option B implies that the individual must have
purchased a single product that has both the color attribute equal to
'red' and the primary product category attribute equal to 'shoes'. Option
C implies that the individual must have purchased only one product that
has both the color attribute equal to 'red' and the primary product
category attribute equal to 'shoes' and no other products. Option D
implies that the individual must have purchased either one product with
the color attribute equal to 'red' or one product with the primary product
category attribute equal to 'shoes' or both, which is equivalent to using
an OR operator instead of an AND operator.

Question 20Skipped
Northern Trail Outfitters wants to implement Data Cloud and has
several use cases in mind.

Which two use cases are considered a good fit for Data Cloud?

Choose 2 answers

Correct selection
To ingest and unify data from various sources to reconcile
customer identity
To create and orchestrate cross-channel marketing message
Correct selection
To use harmonized data to more accurately understand the
customer and business impact
To eliminate the need for separate business intelligence and IT
data management tools

Overall explanation
Data Cloud is a data platform that can help customers connect, prepare,
harmonize, unify, query, analyze, and act on their data across various
Salesforce and external sources. Some of the use cases that are
considered a good fit for Data Cloud are:

* To ingest and unify data from various sources to reconcile customer

identity. Data Cloud can help customers bring all their data, whether
streaming or batch, into Salesforce and map it to a common data model.
Data Cloud can also help customers resolve identities across different
channels and sources and create unified profiles of their customers.
* To use harmonized data to more accurately understand the customer
and business impact. Data Cloud can help customers transform and
cleanse their data before using it, and enrich it with calculated insights
and related attributes. Data Cloud can also help customers create
segments and audiences based on their data and activate them in any
channel. Data Cloud can also help customers use AI to predict customer
behavior and outcomes.

The other two options are not use cases that are considered a good fit
for Data Cloud. Data Cloud does not provide features to create and
orchestrate cross-channel marketing messages, as this is typically
handled by other Salesforce solutions such as Marketing Cloud. Data
Cloud also does not eliminate the need for separate business
intelligence and IT data management tools, as it is designed to work with
them and complement their capabilities.

Question 21Skipped
A Data Cloud consultant recently discovered that their identity
resolution process is matching individuals that share email
addresses or phone numbers, but are not actually the same
individual.
What should the consultant do to address this issue?

Modify the existing ruleset with stricter matching criteria, run

the ruleset and review the updated results, then adjust as
needed until the individuals are matching correctly.
Create and run a new rules fewer matching rules, compare the
two rulesets to review and verify the results, and then migrate
to the new ruleset once approved.
Correct answer
Create and run a new ruleset with stricter matching criteria,
compare the two rulesets to review and verify the results, and
then migrate to the new ruleset once approved.
Modify the existing ruleset with stricter matching criteria,
compare the two rulesets to review and verify the results, and
then migrate to the new ruleset once approved.
Overall explanation
1. The issue here is overmatching, where individuals
are incorrectly merged based on shared identifiers like email
addresses or phone numbers.
 2. The best approach is to create a new identity resolution
ruleset with stricter matching criteria rather than modifying
the existing one immediately.
3. By running and comparing the results of the new and existing
rulesets, the consultant can verify the effectiveness of the
changes without impacting live data.
4. Once the new ruleset is verified and approved, it can be
migrated to production.
Question 22Skipped
Universal Containers uses a third-party billing system for storing
invoice records and wants to show these records on its
Salesforce Partner Community.
What should a Community Cloud consultant suggest as a
method of implementation?
Configure Files Connect and include the external object in the
global search.
Correct answer
Configure Salesforce Connect and define the required External
Objects.
Create a custom Lightning Component to display the information
in an iframe.
Use the standard Files component and define the third-party
billing system as a source.
Overall explanation
Salesforce Connect provides seamless integration of data across system
boundaries by letting your users view, search, and modify data that’s
stored outside your Salesforce org. For example, perhaps you have data
that’s stored on premises in an enterprise resource planning (ERP)
system. Instead of copying the data into your org, you can use external
objects to access the data in real time via web service callouts
Question 23Skipped
How does Data Cloud ensure data privacy and security?
By securely storing data in an offsite server
By limiting data access to authorized admins
Correct answer
By encrypting data at rest and in transit
By enforcing and controlling consent references
Overall explanation
Data Privacy and Security in Data Cloud:

Ensuring data privacy and security is paramount in Salesforce Data

Cloud.

Key Security Measures:

Encrypting Data at Rest and in Transit:

Data encryption ensures that information is protected from unauthorized
access both when stored and when transmitted.

Enforcing and Controlling Consent Preferences:

Consent management ensures that data usage complies with customer

permissions and regulatory requirements.

Steps to Implement Security Measures:

Data Encryption:

Enable encryption for data at rest using Salesforce Shield.

Ensure TLS/SSL encryption is used for data in transit.

Consent Management:

Set up and enforce consent preferences within Data Cloud.

Regularly audit and update consent records.

Practical Application:

Example: A financial institution uses encryption to secure customer

financial data and manages consent to comply with GDPR.

Question 24Skipped
A customer has a Master Customer table from their CRM to
ingest into Data Cloud. The table contains a name and primary
email address, along with other personally Identifiable
information (Pll).

How should the fields be mapped to support identity resolution?

Create a new custom object with fields that directly match the
incoming table.
Map all fields to the Customer object.
Correct answer
Map name to the Individual object and email address to the
Contact Phone Email object.
Map all fields to the Individual object, adding a custom field for
the email address.
Overall explanation
To support identity resolution in Data Cloud, the fields from the Master
Customer table should be mapped to the standard data model objects
that are designed for this purpose. The Individual object is used to store
the name and other personally identifiable information (PII) of a
customer, while the Contact Phone Email object is used to store the
primary email address and other contact information of a customer.
These objects are linked by a relationship field that indicates the contact
information belongs to the individual. By mapping the fields to these
objects, Data Cloud can use the identity resolution rules to match and
reconcile the profiles from different sources based on the name and
email address fields. The other options are not recommended because
they either create a new custom object that is not part of the standard
data model, or map all fields to the Customer object that is not intended
for identity resolution, or map all fields to the Individual object that does
not have a standard email address field. References: Data Modeling
Requirements for Identity Resolution, Create Unified Individual Profiles
Question 25Skipped
Customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?

Correct answer
Streaming transforms.
Data model triggers.
Sales and Service bundle.
Data actions and Lightning web components
Overall explanation
Streaming transforms. Streaming transforms are a feature of Data Cloud
that allows real-time data integration with Salesforce CRM. Streaming
transforms use the Data Cloud Streaming API to synchronize micro-
batches of updates between the CRM data source and Data Cloud in
near-real time1. Streaming transforms enable Data Cloud to have the
most current and accurate CRM data for segmentation and activation2.
Question 26Skipped
Northern Trail Outfitters (NTO) wants to send a promotional
campaign for customers that have purchased within the past 6
months. The consultant created a segment to meet this
requirement.

Now, NTO brings an additional requirement to suppress

customers who have made purchases within the last week.

What should the consultant use to remove the recent

customers?

Batch transforms
Correct answer
Segmentation exclude rules
Related attributes
Streaming insight
Overall explanation
The consultant should use B. Segmentation exclude rules to remove the
recent customers. Segmentation exclude rules are filters that can be
applied to a segment to exclude records that meet certain criteria. The
consultant can use segmentation exclude rules to exclude customers
who have made purchases within the last week from the segment that
contains customers who have purchased within the past 6 months. This
way, the segment will only include customers who are eligible for the
promotional campaign.

The other options are not correct. Option A is incorrect because batch
transforms are data processing tasks that can be applied to data
streams or data lake objects to modify or enrich the data. Batch
transforms are not used for segmentation or activation. Option C is
incorrect because related attributes are attributes that are derived from
the relationships between data model objects. Related attributes are not
used for excluding records from a segment. Option D is incorrect
because streaming insights are derived attributes that are calculated at
the time of data ingestion. Streaming insights are not used for excluding
records from a segment. References: Salesforce Data Cloud Consultant
Exam Guide, Segmentation, Segmentation Exclude Rules

Question 27Skipped
A customer is concerned that the consolidation rate displayed in
the identity resolution is quite low compared to their initial
estimations.

Which configuration change should a consultant consider in

order to increase the consolidation rate?

Change reconciliation rules to MostOccurring.

Correct answer
Increase the number of matching rules.
Include additional attributes in the existing matching rules.

Reduce the number of matching rules.

Overall explanation
The consolidation rate is the amount by which source profiles are
combined to produce unified profiles, calculated as 1 - (number of
unified individuals / number of source individuals). For example, if you
ingest

100 source records and create 80 unified profiles, your consolidation

rate is 20%. To increase the consolidation rate, you need to increase the
number of matches between source profiles, which can be done by
adding more match rules. Match rules define the criteria for matching
source profiles based on their attributes.

By increasing the number of match rules, you can increase the chances
of finding matches between source profiles and thus increase the
consolidation rate. On the other hand, changing reconciliation rules,
including additional attributes, or reducing the number of match rules
can decrease the consolidation rate, as they can either reduce the
number of matches or increase the number of unified profiles.
References: Identity Resolution Calculated Insight: Consolidation Rates
for Unified Profiles, Identity Resolution Ruleset Processing Results,
Configure Identity Resolution Rulesets

Question 28Skipped
A customer has multiple team members who create segment
audiences that work in different time zones. One team member
works at the home office in the Pacific time zone, that matches
the org Time Zone setting.

Another team member works remotely in the Eastern time zone.

Which user will see their home time zone in the segment and
activation schedule areas?

The team member in the Pacific time zone.

The team member in the Eastern time zone.
Neither team member; Data Cloud shows all schedules in GMT.
Correct answer
Both team members; Data Cloud adjusts the segment and
activation schedules to the time zone of the logged-in user
Overall explanation
Building a trust-based, first-party data asset means collecting,
managing, and activating data from your own customers and prospects
in a way that respects their privacy and preferences. It also means
providing them with clear and honest information about how you use
their data, what benefits they can expect from sharing their data, and
how they can control their data. By doing so, you can create a mutually
beneficial relationship with your customers, where they trust you to use
their data responsibly and ethically, and you can deliver more relevant
and personalized experiences to them. A trust-based, first-party data
asset can help you improve customer loyalty, retention, and growth, as
well as comply with data protection regulations and standards.
References: Use first-party data for a powerful digital experience, Why
first-party data is the key to data privacy, Build a first-party data
strategy
Question 29Skipped
A customer wants to create segments of users based on their
Customer Lifetime Value. The source data that will be brought
into the Data Cloud does not include that KPI. What process
should be followed to achieve this outcome?
Map Data to Data Model > Create Calculated Insight > Use in
Segmentation
Correct answer
Ingest Data > Map Data to Data Model > Create Calculated
Insight > Use in Segmentation
Ingest Data > Create Calculated Insight > Use in Segmentation
Create Calculated Insight > Map Data to Data Model > Use in
Segmentation
Overall explanation
To create segments of users based on their Customer Lifetime Value, the
customer needs to first ingest the source data into Data Cloud, then map
the data to the Customer 360 data model, then create a calculated
insight using the formula editor, and finally use the calculated insight in
segmentation. References: [Data Ingestion], [Data Mapping], [Calculated
Insights], [Segmentation]
Question 30Skipped
During a privacy law discussion with a customer, the customer
indicates they need to honor requests for the right to be
forgotten. The consultant determines that Consent API will solve
this business need.

Which two considerations should the consultant inform the

customer about?

Choose 2 answers

Correct selection
Data deletion requests are submitted for Individual profiles.
Data deletion requests submitted to Data Cloud are passed to
all connected Salesforce clouds.
Correct selection
Data deletion requests are reprocessed at 30, 60, and 90 days.
Data deletion requests are processed within 1 hour.
Overall explanation
A. Data deletion requests are submitted for Individual profiles.
 This is correct because the Consent API in Salesforce Data Cloud
allows for handling data deletion requests specifically for Individual
profiles, ensuring compliance with privacy regulations like the right
to be forgotten.

C. Data deletion requests are reprocessed at 30, 60, and 90

days.

 This is correct because Salesforce processes data deletion

requests periodically (at 30, 60, and 90 days) to ensure that all
data, including any residual data, is completely removed from the
system.
Question 31Skipped
A consultant wants to ensure that every segment managed by
multiple brand teams adheres to the same set of exclusion
criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this capability?

Create, publish, and deploy a data kit.

Create a nested segment.
Correct answer
Create a reusable container block with common criteria.
Create a segment and copy it for each brand.
Overall explanation
1. Reusable container blocks allow you to define common
segment criteria (such as exclusion rules) and apply them
across multiple segments.
2. When the exclusion criteria need monthly updates, updating
the container block will automatically apply the changes to
all segments that use it.
3. This ensures consistency and reduces manual effort for
multiple brand teams.
Question 32Skipped
A customer has a requirement to receive a notification
whenever an activation fails for a particular segment.

Which feature should the consultant use to solution for this use
case?

Dashboard
Flow
Correct answer
Activation alert
Report
Overall explanation
The feature that the consultant should use to solution for this use case is
C. Activation alert. Activation alerts are notifications that are sent to
users when an activation fails or succeeds for a segment. Activation
alerts can be configured in the Activation Settings page, where the
consultant can specify the recipients, the frequency, and the conditions
for sending the alerts. Activation alerts can help the customer to monitor
the status of their activations and troubleshoot any issues that may
arise. References: Salesforce Data Cloud Consultant Exam Guide,
Activation Alerts
Question 33Skipped
Cumulus Financial created a segment called High Investment
Balance Customers. This is a foundational segment that includes
several segmentation criteria the marketing team should
consistently use.

Which feature should the consultant suggest the marketing

team use to ensure this consistency when creating future, more
refined segments?

Package High Investment Balance Customers in a data kit.

Create a High Investment Balance calculated insight.
Create new segments by cloning High Investment Balance
Customers.
Correct answer
Create new segments using nested segments.
Overall explanation
Nested segments are segments that include or exclude one or more
existing segments. They allow the marketing team to reuse filters and
maintain consistency in their data by using an existing segment to build
a new one. For example, the marketing team can create a nested
segment that includes High Investment Balance Customers and excludes
customers who have opted out of email marketing. This way, they can
leverage the foundational segment and apply additional criteria without
duplicating the rules. The other options are not the best features to
ensure consistency because:

* B. A calculated insight is a data object that performs calculations on

data lake objects or CRM data and returns a result. It is not a segment
and cannot be used for activation or personalization.
* C. A data kit is a bundle of packageable metadata that can be exported
and imported across Data Cloud orgs. It is not a feature for creating
segments, but rather for sharing components.

* D. Cloning a segment creates a copy of the segment with the same

rules and filters. It does not allow the marketing team to add or remove
criteria from the original segment, and it may create confusion and
redundancy. References: Create a Nested Segment - Salesforce, Save
Time with Nested Segments (Generally Available) - Salesforce,
Calculated Insights - Salesforce, Create and Publish a Data Kit Unit |
Salesforce Trailhead, Create a Segment in Data Cloud - Salesforce

Question 34Skipped
An administrator wants to be able to create a multi-dimensional
metric to identify unified individual lifetime value (LTV). Which
sequence of DMO joins are necessary within the Calculated
Insight to enable this calculation?
Unified Individual > Individual > Sales Order
Correct answer
Unified Individual > Unified Link Individual > Sales Order
Sales Order > Unified Individual
Sales Order > Individual > Unified Individual
Overall explanation
To create a multi-dimensional metric to identify unified individual
lifetime value (LTV), the administrator needs to join the following data
model objects (DMOs) in the Calculated Insight: Unified Individual: This
DMO represents the unified profile of an individual, which contains
attributes from multiple sources. Unified Link Individual: This DMO
represents the link between an Individual DMO and a Unified Individual
DMO. Sales Order: This DMO represents a transaction or purchase made
by an individual. The sequence of joins should start from the Unified
Individual DMO, then join the Unified Link Individual DMO using the
UnifiedIndividualId field, and then join the Sales Order DMO using the
IndividualId field. This way, the administrator can access the sales order
data for each unified individual and calculate their lifetime value.
Question 35Skipped
Which permission setting should a consultant check if the
custom Salesforce CRM object is not available in New Data
Stream configuration?
Confirm the Create object permission is enabled in the Data
Cloud org.
Correct answer
Confirm the View All object permission is enabled in the source
Salesforce CRM org.
Confirm the Ingest Object permission is enabled in the
Salesforce CRM org.
Confirm that the Modify Object permission is enabled in the
Data Cloud org.
Overall explanation
To create a new data stream from a custom Salesforce CRM object, the
consultant needs to confirm that the View All object permission is
enabled in the source Salesforce CRM org. This permission allows the
user to view all records associated with the object, regardless of sharing
settings1. Without this permission, the custom object will not be
available in the New Data Stream configuration2
Question 36Skipped
Which configuration supports separate Amazon S3 buckets for
data ingestion and activation?
Multiple S3 connectors in Data Cloud setup
Dedicated S3 data sources in Data Cloud setup
Dedicated S3 data sources in activation setup
Correct answer
Separate user credentials for data stream and activation target
Overall explanation
To support separate Amazon S3 buckets for data
ingestion and activation in Salesforce Data Cloud,
configuring separate user credentials for the data stream
(ingestion) and the activation target (output) is essential. By using
distinct credentials, you can assign access permissions for different
buckets, ensuring that:
 Data Ingestion uses credentials with access to the source S3
bucket.
 Data Activation uses different credentials to access the target S3
bucket.

This approach enforces security, ensures proper data separation, and

allows for independent management of ingestion and activation
processes.

Question 37Skipped
Luxury Retailers created a segment targeting high value
customers that it activates through Marketing Cloud for email
communication. The company notices that the activated count is
smaller than the segment count.

What is a reason for this?

Correct answer
Data Cloud enforces the presence of Contact Point for Marketing
Cloud activations. If the individual does not have a related
Contact Point, it will not be activated.
Marketing Cloud activations automatically suppress individuals
who are unengaged and have not opened or clicked on an email
in the last six months.
Marketing Cloud activations only activate those individuals that
already exist in Marketing Cloud.

They do not allow activation of new records.

Marketing Cloud activations apply a frequency cap and limit the

number of records that can be sent in an activation.
Overall explanation
The reason for the activated count being smaller than the segment
count is A. Data Cloud enforces the presence of Contact Point for
Marketing Cloud activations. If the individual does not have a related
Contact Point, it will not be activated. A Contact Point is a data model
object that represents a channel or method of communication with an
individual, such as email, phone, or social media. For Marketing Cloud
activations, Data Cloud requires that the individual has a related Contact
Point of type Email, which contains a valid email address. If the
individual does not have such a Contact Point, or if the Contact Point is
missing or invalid, the individual will not be activated and will not
receive the email communication. Therefore, the activated count may be
lower than the segment count, depending on how many individuals in
the segment have a valid email Contact Point. References: Salesforce
Data Cloud Consultant Exam Guide, Contact Point, Marketing Cloud
Activation
Question 38Skipped
Cumulus Financial is currently using Data Cloud and ingesting
transactional data from its backend system via an S3 Connector
in upsert mode. During the initial setup six months ago, the
company created a formula field in Data Cloud to create a
custom classification. It now needs to update this formula to
account for more classifications.

What should the consultant keep in mind with regard to formula

field updates when using the S3 Connector?

Correct answer
Data Cloud will initiate a full refresh of data from S3 and will
update the formula on all records.
Data Cloud will only update the formula on a go-forward basis
for new records.
Data Cloud does not support formula field updates for data
streams of type upsert.
Data Cloud will update the formula for all records at the next
incremental upsert refresh.
Overall explanation
In the context of S3 Connector and upsert mode, if a formula field is
updated in Data Cloud, it will indeed initiate a full refresh of
data from the S3 bucket and apply the updated formula to all records,
not just new ones.

This is because changing a formula can affect how existing records are
classified or processed, and in order to ensure that the updated formula
is consistently applied across all records, Data Cloud needs to perform a
full refresh and reprocess all the data.

Question 39Skipped
Cumulus Financial created a segment called Multiple
Investments that contains individuals who have invested in two
or more mutual funds.

The company plans to send an email to this segment regarding a

new mutual fund offering, and wants to personalize the email
content with information about each customer's current mutual
fund investments.

How should the Data Cloud consultant configure this activation?

Include Fund Type equal to "Mutual Fund" as a related attribute.

Configure an activation based on the new segment with no
additional attributes.
Correct answer
Choose the Multiple Investments segment, choose the Email
contact point, add related attribute Fund Name, and add related
attribute filter for Fund Type equal to "Mutual Fund".
Choose the Multiple Investments segment, choose the Email
contact point, and add related attribute Fund Type.
Include Fund Name and Fund Type by default for post
processing in the target system.
Overall explanation
To personalize the email content with information about each customer's
current mutual fund investments, the Data Cloud consultant needs to
add related attributes to the activation. Related attributes are additional
data fields that can be sent along with the segment to the target system
for personalization or analysis purposes. In this case, the consultant
needs to add the Fund Name attribute, which contains the name of the
mutual fund that the customer has invested in, and apply a filter for
Fund Type equal to "Mutual Fund" to ensure that only relevant data is
sent. The other options are not correct because:

* A. Including Fund Type equal to "Mutual Fund" as a related attribute is

not enough to personalize the email content. The consultant also needs
to include the Fund Name attribute, which contains the specific name of
the mutual fund that the customer has invested in.

* C. Adding related attribute Fund Type is not enough to personalize the

email content. The consultant also needs to add the Fund Name
attribute, which contains the specific name of the mutual fund that the
customer has invested in, and apply a filter for Fund Type equal to
"Mutual Fund" to ensure that only relevant data is sent.

* D. Including Fund Name and Fund Type by default for post processing
in the target system is not a valid option. The consultant needs to add
the related attributes and filters during the activation configuration in
Data Cloud, not after the data is sent to the target system. References:
Add Related Attributes to an Activation - Salesforce, Related Attributes in
Activation - Salesforce, Prepare for Your Salesforce Data Cloud
Consultant Credential

Question 40Skipped
Which information is provided in a .csv file when activating to
Amazon S3?
The manifest of origin sources within Data Cloud
The metadata regarding the segment definition
Correct answer
The activated data payload
An audit log showing the user who activated the segment and
when it was activated
Overall explanation
When activating data to Amazon S3, a .csv file typically contains the
actual data payload (e.g., customer IDs, segments, or other attributes)
that is being sent to the destination for further processing or storage.
Question 41Skipped
Which two common use cases can be addressed with Data
Cloud?

Choose 2 answers
Govern enterprise data lifecycle through a centralized set of
policies and processes.
Correct selection
Understand and act upon customer data to drive more relevant
experiences.
Safeguard critical business data by serving as a centralized
system for backup and disaster recovery.
Correct selection
Harmonize data from multiple sources with a standardized and
extendable data model.
Overall explanation
Data Cloud is a data platform that can help customers connect, prepare,
harmonize, unify, query, analyze, and act on their data across various
Salesforce and external sources. Some of the common use cases that
can be addressed with Data Cloud are:

Understand and act upon customer data to drive more relevant

experiences. Data Cloud can help customers gain a 360-degree view of
their customers by unifying data from different sources and resolving
identities across channels. Data Cloud can also help customers segment
their audiences, create personalized experiences, and activate data in
any channel using insights and AI. Harmonize data from multiple sources
with a standardized and extendable data model. Data Cloud can help
customers transform and cleanse their data before using it, and map it
to a common data model that can be extended and customized. Data
Cloud can also help customers create calculated insights and related
attributes to enrich their data and optimize identity resolution. The other
two options are not common use cases for Data Cloud. Data Cloud does
not provide data governance or backup and disaster recovery features,
as these are typically handled by other Salesforce or external solutions.

Question 42Skipped
Northern Trail Outfitters (NTO) creates a calculated insight to
compute recency, frequency, monetary (RFM) scores on its
unified individuals. NTO then creates a segment based on these
scores that it activates to a Marketing Cloud activation target.

Which two actions are required when configuring the activation?

(Choose two.)

Correct selection
Select contact points.
Add additional attributes.
Correct selection
Choose a segment.
Add the calculated insight in the activation.
Overall explanation
A. Select contact points.
 When configuring an activation in Marketing Cloud, selecting the
appropriate contact points (such as email, phone number, or
other identifiers) is necessary to ensure the segment
members can be targeted correctly.
 This step ensures that the segment activation matches contacts
with the correct communication channel.

C. Choose a segment.

 The segment based on RFM scores must be selected in the

activation setup to determine which individuals should be included
in the marketing campaign.
 Without selecting a segment, the activation would not know
which audience to target.
Question 43Skipped
During an implementation project, a consultant completed
ingestion of all data streams for their customer.

Prior to segmenting and acting on that data, which additional

configuration is required?

Data Mapping
Correct answer
Identity Resolution
Data Activation
Calculated Insights
Overall explanation
After ingesting data streams, Identity Resolution is required to unify
and link records across different data sources. This process ensures that
all data related to the same individual is consolidated into a single
unified profile. Only after identity resolution can accurate segmentation
and actions be performed on the data.
 A. Data Mapping: This happens earlier during data ingestion to
ensure data aligns with the system's schema.
 C. Data Activation: This occurs later, after segmentation, when
the data is sent to activation targets.
 D. Calculated Insights: These are optional and used to derive
additional metrics or scores from the unified data.
Question 44Skipped
Which data model subject area should be used for any
Organization, Individual, or Member in the Customer 360 data
model?
Individual
Global Account
Correct answer
Party
Membership
Overall explanation
The party subject area should be used for any organization, individual, or
member in the Customer 360 data model. It includes information such as
name, address, email, phone, and loyalty membership.
References:https://help.salesforce.com/s/articleView?
id=sf.c360_a_data_cloud_party.htm&type=5
Question 45Skipped
The Salesforce CRM Connector is configured and the Case object
data stream is set up. Subsequently, a new custom field named
Business Priority is created on the Case object in Salesforce
CRM. However, the new field is not available when trying to add
it to the data stream.

Which statement addresses the cause of this issue?

Correct answer
The Salesforce Integration User Is missing Read permissions on
the newly created field.
The Salesforce Data Loader application should beused to
perform a bulk upload from a desktop.
Customfields on the Case object are not supportedfor ingesting
into Data Cloud.
After 24 hourswhen the data stream refreshesit will
automatically include any new fields that were added to the
Salesforce CRM.
Overall explanation
The Salesforce CRM Connector uses the Salesforce Integration User to
access the data from the Salesforce CRM org. The Integration User must
have the Read permission on the fields that are included in the data
stream. If the Integration User does not have the Read permission on the
newly created field, the field will not be available for selection in the
data stream configuration. To resolve this issue, the administrator
should assign the Read permission on the new field to the Integration
User profile or permission set. References: Create a Salesforce CRM Data
Stream, Edit a Data Stream, Salesforce Data Cloud Full Refresh for CRM,
SFMC, or Ingestion API Data Streams
Question 46Skipped
Cumulus Financial uses Service Cloud as its CRM and stores
mobile phone, home phone, and work phone as three separate
fields for its customers on the Contact record. The company
plans to use Data Cloud and ingest the Contact object via the
CRM Connector.
What is the most efficient approach that a consultant should
take when ingesting this data to ensure all the different phone
numbers are properly mapped and available for use in
activation?

Ingest the Contact object and map the Work Phone, Mobile
Phone, and Home Phone to the Contact Point Phone data map
object from the Contact data stream.
Correct answer
Ingest the Contact object and use streaming transforms to
normalize the phone numbers from the Contact data stream into
a separate Phone data lake object (DLO) that contains three
rows, and then map this new DLO to the Contact Point Phone
data map object.
Ingest the Contact object and then create a calculated insight to
normalize the phone numbers, and then map to the Contact
Point Phone data map object.
Ingest the Contact object and create formula fields in the
Contact data stream on the phone numbers, and then map to
the Contact Point Phone data map object.
Overall explanation
The most efficient approach that a consultant should take when
ingesting this data to ensure all the different phone numbers are
properly mapped and available for use in activation is B. Ingest the
Contact object and use streaming transforms to normalize the phone
numbers from the Contact data stream into a separate Phone data lake
object (DLO) that contains three rows, and then map this new DLO to the
Contact Point Phone data map object. This approach allows the
consultant to use the streaming transforms feature of Data Cloud, which
enables data manipulation and transformation at the time of ingestion,
without requiring any additional processing or storage. Streaming
transforms can be used to normalize the phone numbers from the
Contact data stream, such as removing spaces, dashes, or parentheses,
and adding country codes if needed. The normalized phone numbers can
then be stored in a separate Phone DLO, which can have one row for
each phone number type (work, home, mobile). The Phone DLO can then
be mapped to the Contact Point Phone data map object, which is a
standard object that represents a phone number associated with a
contact point.
This way, the consultant can ensure that all the phone numbers are
available for activation, such as sending SMS messages or making calls
to the customers.

The other options are not as efficient as option B. Option A is incorrect

because it does not normalize the phone numbers, which may cause
issues with activation or identity resolution. Option C is incorrect
because it requires creating a calculated insight, which is an additional
step that consumes more resources and time than streaming
transforms. Option D is incorrect because it requires creating formula
fields in the Contact data stream, which may not be supported by the
CRM Connector or may cause conflicts with the existing fields in the
Contact object. References: Salesforce Data Cloud Consultant Exam
Guide, Data Ingestion and Modeling, Streaming Transforms, Contact
Point Phone

Question 47Skipped
What does the Ignore Empty Value option do in Identity
Resolution?
Ignores Individual object records with empty fields when
running Identity Resolution rules
Ignores empty fields when running any custom match rules
Correct answer
Ignores empty fields when running reconciliation rules
Ignores empty fields when running the standard match rules
Overall explanation
The Ignore Empty Value option is a setting for reconciliation rules, which
determine the logic for data selection in a unified profile7. If this option
is enabled, empty fields are ignored when applying the reconciliation
rule. For example, if the rule is to select the most frequent value, and
one of the values is empty, it will not be counted as a frequency.
Question 48Skipped
What does the Source Sequence reconciliation rule do in identity
resolution?
Identifies which data sources should be used in the process of
reconciliation by prioritizing the most recently updated data
source
Includes data from sources where the data is most frequently
occurring
Correct answer
Sets the priority of specific data sources when building
attributes in a unified profile, such as a first or last name
Identifies which individual records should be merged into a
unified profile by setting a priority for specific data sources
Overall explanation
The Source Sequence reconciliation rule in Identity Resolution
determines the priority order of data sources when building the unified
profile. It specifies which source should take precedence for attributes
(like first name, last name, or email) when multiple sources provide
conflicting or overlapping data. This ensures consistency and accuracy in
the unified profile based on predefined priorities.
Question 49Skipped
Cumulus Financial wants to be able to track the daily
transaction volume of each of its customers in real time and
send out anotification as soon as it detects volume outside a
customer's normal range.

What should a consultant do to accommodate this request?

Use a calculated insight paired with a flow.

Use streaming data transform with a flow.
Correct answer
Use a streaming insight paired with a data action
Use streaming data transform combined with a data action.
Overall explanation
A streaming insight is a type of insight that analyzes streaming data in
real time and triggers actions based on predefined conditions. A data
action is a type of action that executes a flow, a data action target, or a
data action script when an insight is triggered. By using a streaming
insight paired with a data action, a consultant can accommodate
Cumulus Financial's request to track the daily transaction volume of
each customer and send out a notification when the volume is outside
the normal range. A calculated insight is a type of insight that performs
calculations on data in a data space and stores the results in a data
extension. A streaming data transform is a type of data transform that
applies transformations to streaming data in real time and stores the
results in a data extension. A flow is a type of automation that executes
a series of actions when triggered by an event, a schedule, or another
flow. None of these options can achieve the same functionality as a
streaming insight paired with a data action. References: Use Insights in
Data Cloud Unit, Streaming Insights and Data Actions Use Cases,
Streaming Insights and Data Actions Limits and Behaviors
Question 50Skipped
Which data model subject area defines the revenue or quantity
for an opportunity by product family?
Engagement
Correct answer
Sales Order
Product
Party
Overall explanation
The Sales Order subject area defines the details of an order placed by a
customer for one or more products or services. It includes information
such as the order date, status, amount, quantity, currency, payment
method, and delivery method. The Sales Order subject area also allows
you to track the revenue or quantity for an opportunity by product
family, which is a grouping of products that share common
characteristics or features.

For example, you can use the Sales Order Line Item DMO to associate
each product in an order with its product family, and then use the Sales
Order Revenue DMO to calculate the total revenue or quantity for each
product family in an opportunity. References: Sales Order Subject Area,
Sales Order Revenue DMO Reference

Question 51Skipped
Which method should a consultant use when performing
aggregations in windows of 15 minutes on data collected via the
Interaction SDK or Mobile SDK?
Batch transform
Calculated insight
Correct answer
Streaming insight
Formula fields
Overall explanation
Streaming insight is a method that allows you to perform aggregations
in windows of 15 minutes on data collected via the Interaction SDK or
Mobile SDK. Streaming insight is a feature that enables you to create
real-time metrics and insights based on streaming data from various
sources, such as web, mobile, or IoT devices. Streaming insight allows
you to define aggregation rules, such as count, sum, average, min, max,
or percentile, and apply them to streaming data in time windows of 15
minutes. For example, you can use streaming insight to calculate the
number of visitors, the average session duration, or the conversion rate
for your website or app in 15-minute intervals. Streaming insight also
allows you to visualize and explore the aggregated data in dashboards,
charts, or tables. References: Streaming Insight, Create Streaming
Insights
Question 52Skipped
Northern Trail Outfitters wants to use some of its Marketing
Cloud data in Data Cloud.
Which engagement channel data will require custom
integration?

SMS
Correct answer
CloudPage
Mobile push
Email
Overall explanation
CloudPage is a web page that can be personalized and hosted by
Marketing Cloud. It is not one of the standard engagement channels that
Data Cloud supports out of the box. To use CloudPage data in Data
Cloud, a custom integration is required. The other engagement channels
(SMS, email, and mobile push) are supported by Data Cloud and can be
integrated using the Marketing Cloud Connector or the Marketing Cloud
API. References: Data Cloud Overview, Marketing Cloud Connector,
Marketing Cloud API
Question 53Skipped
Which configuration supports separate Amazon S3 buckets for
data ingestion and activation?
Multiple S3 connectors in Data Cloud setup
Dedicated S3 data sources in Data Cloud setup
Dedicated S3 data sources in activation setup
Correct answer
Separate user credentials for data stream and activation target
Overall explanation
To support separate Amazon S3 buckets for data
ingestion and activation in Salesforce Data Cloud,
configuring separate user credentials for the data stream
(ingestion) and the activation target (output) is essential. By using
distinct credentials, you can assign access permissions for different
buckets, ensuring that:
 Data Ingestion uses credentials with access to the source S3
bucket.
 Data Activation uses different credentials to access the target S3
bucket.

This approach enforces security, ensures proper data separation, and

allows for independent management of ingestion and activation
processes.

Question 54Skipped
How does Data Cloud handle an individual's Right to be
Forgotten?
Deletes the specified Individual and records from any data
source object mapped to the Individual data model object.
Correct answer
Deletes the specified Individual and records from any data
model object/data lake object related to the Individual.
Deletes the records from all data source objects, and any
downstream data model objects are updated at the next
scheduled ingestion.
Deletes the specified Individual record and its Unified Individual
Link record.
Overall explanation
Data Cloud handles an individual's Right to be Forgotten by deleting the
specified Individual and records from any data model object/data lake
object related to the Individual. This means that Data Cloud removes all
the data associated with the individual from the data space, including
the data from the source objects, the unified individual profile, and any
related objects. Data Cloud also deletes the Unified Individual Link
record that links the individual to the source records. Data Cloud uses
the Consent API to process the Right to be Forgotten requests, which are
reprocessed at 30, 60, and 90 days to ensure a full deletion.

The other options are not correct descriptions of how Data Cloud handles
an individual's Right to be Forgotten. Data Cloud does not delete the
records from all data source objects, as this would affect the data
integrity and availability of the source systems. Data Cloud also does not
delete only the specified Individual record and its Unified Individual Link
record, as this would leave the source records and the related records
intact. Data Cloud also does not delete only the specified Individual and
records from any data source object mapped to the Individual data
model object, as this would leave the related records intact.

Question 55Skipped
Which two actions can a consultant take during the project planning
phase to ensure client stakeholder goals are met? (Choose two.)
Create scheduled dashboard to be sent weekly to all
stakeholders.
Correct selection
Establish a stakeholder committee and meeting schedule.
Ensure the project key performance indicators are profitable.
Correct selection
Acquire the client stakeholder's key performance indicators.
Overall explanation
1. B. Establish a stakeholder committee and meeting
schedule: Regular communication with stakeholders ensures
alignment, timely updates, and the ability to address concerns or
changes in goals during the project. A well-defined meeting
schedule keeps everyone informed and engaged.
 2. D. Acquire the client stakeholder's key performance
indicators (KPIs): Understanding the KPIs is critical to aligning
the project outcomes with the client’s goals. These metrics provide
a clear measure of success and help prioritize project activities to
meet stakeholder expectations.
Question 56Skipped
Cumulus Financial uses calculated insights to compute the total
banking value per branch for its high net worth customers. In
the calculated insight, "banking value" is a metric, "branch" is a
dimension, and "high net worth" is a filter.

What can be included as an attribute in activation?

"branch" (dimension) and "banking value" (metric)

"banking value" (metric)
"high net worth" (filter)
Correct answer
"branch" (dimension)
Overall explanation
In the context of data activation, dimensions (like "branch") are
typically included as attributes because they represent categorical
values that help segment the data (e.g., different branches in this case).

Metrics like "banking value," while useful for analysis, are

generally not used directly as attributes for activation. Instead, metrics
are typically used for measurement or analysis within insights but are
not typically included in the activation payload itself.

So, "branch" as a dimension is the correct choice for activation.

Question 57Skipped
A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this

request in Data Cloud?

Use a streaming API call to delete the customer's information.

Use Profile Explorer to delete the customer data from Data
Cloud.
Correct answer
Use Consent API to request deletion of the customer's
information.
Use the Data Rights Subject Request tool to request deletion of
the customer's information.
Overall explanation
In Data Cloud, the Consent API is indeed used to manage data privacy
requests, including the deletion of personal data based on customer
consent or data rights requests. When a customer requests their
personal data to be deleted, the Consent API allows you to handle the
deletion process by respecting their preferences and privacy rights.

The Data Rights Subject Request tool (mentioned in option D) is

more about managing and tracking data rights requests but doesn't
perform the actual deletion operation like the Consent API does.
Therefore, C is the correct approach for deleting personal data in Data
Cloud.

Question 58Skipped
Which data stream category should be assigned to use the data
for time-based operations in segmentation and calculated
insights?
Sales Order
Individual
Transaction
Correct answer
Engagement
Overall explanation
The Engagement data stream category is specifically designed for
time-based operations such as segmentation and calculated insights. It
includes data related to interactions, events, or activities that occur over
time (e.g., clicks, views, or other user engagement metrics). This allows
for time-series analysis, trend tracking, and using temporal data in
segmentation logic or insights.
Question 59Skipped
Northern Trail Outfitters asks its consultant to extract the
runner profiles and activity logs from its Track My Run mobile
app and load them into Data Cloud. The marketing department
also indicates that they need the last 90 days of historical data
and want all new and updated data as it becomes available on a
go-forward basis.
As best practice, which sequence of actions should the
consultant use to implement this request?
Use bulk ingestion to first load the last 90 days of data, and also
subsequently use bulk ingestion to synchronize the future data
as It becomes available.
Use streaming ingestion to first load the last 90 days of data,
and also subsequently use streaming ingestion synchronize
future data as It becomes available.
Use streaming ingestion to first load the last 90 days of data,
and then use bulk Ingestion to synchronize future data as It
becomes available.
Correct answer
Use bulk ingestion to first load the last 90 days of data, and
then use streaming ingestion to synchronize future data as It
becomes available.
Overall explanation
1. Bulk ingestion is best suited for loading large amounts of
historical data efficiently. Since Northern Trail Outfitters needs 90
days of historical data, this should be ingested using a bulk
ingestion process.
2. Streaming ingestion is ideal for capturing real-time
updates and ensuring new and updated data is ingested as it
becomes available. Once the historical data is loaded, streaming
ingestion should be implemented to synchronize and
continuously ingest future records.
Question 60Skipped
A consultant is building a segment to announce a new product
launch for customers that have previously purchased black
pants.
How should the consultant place the attributes for product color
and product type from the Order Product object to meet this
criteria?
Place an attribute for the "black pants" calculated insight to
dynamically apply.
Place the attribute for product color in one container and the
attribute for product type in another container.
Place the attributes for product color and product type as direct
attributes.
Correct answer
Place the attributes for product color and product type in a
single container.
Overall explanation
To meet the criteria of targeting customers who have previously
purchased black pants, placing both the product color and product
type attributes in a single container is the most effective approach.
This ensures that the segment logic can check both attributes together
to identify customers who meet the combined criteria (e.g., product
color = black and product type = pants).
Question 61Skipped
A consultant wants to ensure that every segment managed by
multiple brand teams adheres to the same set of exclusion
criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this capability?

Create, publish, and deploy a data kit.
Correct answer
Create a reusable container block with common criteria.
Create a nested segment.
Create a segment and copy it for each brand.
Overall explanation
Creating a reusable container block with the common exclusion
criteria allows the consultant to define the exclusion rules once and
reuse them across multiple segments. This approach is efficient because
any updates to the exclusion criteria only need to be made in the
container block, and those updates will automatically apply to all
segments that use it. This ensures consistency across brand teams and
simplifies maintenance.
 A. Create, publish, and deploy a data kit: A data kit is
typically used for packaging data for use in other systems, not for
defining shared segment criteria.
 B. Create a nested segment: While nested segments can help
in some cases, they are not as effective for applying the same
exclusion criteria across multiple segments managed by different
teams.
 D. Create a segment and copy it for each brand: This would
lead to duplication and make it harder to manage updates to the
exclusion criteria since each segment would need to be updated
manually.

By using a reusable container block, the exclusion criteria are

centralized and can be applied efficiently across multiple segments.

Question 62Skipped
What should a user do to pause a segment activation with the
intent of using that segment again?
Skip the activation
Correct answer
Stop the publish schedule.
Deactivate the segment.
Delete the segment.
Overall explanation
If a user wants to pause a segment activation but intends to use the
segment again, the best approach is to stop the publish schedule. This
halts the segment's activation process without deleting or deactivating
the segment, allowing the user to resume the activation later or use the
segment as needed.
Question 63Skipped
A consultant is ingesting a list of employees from their human
resources database that they want to segment on.
Which data stream category should the consultant choose when
ingesting this data?

Contact Data
Other Data
Engagement Data
Correct answer
Profile Data
Overall explanation
When ingesting a list of employees from the human resources database
for segmentation, the appropriate data stream category is Profile Data.
This category is used to store and manage information about individuals,
such as employees in this case. Profile data typically includes personal
attributes (name, job title, department, etc.) that can be used for
segmentation.
 A. Contact Data: This is generally used for storing contact-
related information (like email addresses or phone numbers), not
detailed personal or employee attributes.
 B. Other Data: This category is typically used for non-standard
data that doesn't fit neatly into other categories.
 C. Engagement Data: This refers to data related to user
interactions or engagements, like website visits or email opens,
which wouldn't be relevant for employee information.

Thus, Profile Data is the most appropriate category for ingesting and
segmenting employee information.

Question 64Skipped
A consultant wants to build a new audience in Data Cloud.

Which three criteria can the consultant include when building a

segment? (Choose three.)

Correct selection
Related attributes
Correct selection
Direct attributes
Streaming insights
Correct selection
Calculated insights
Data stream attributes
Overall explanation
A. Related attributes These are attributes from related objects or
entities, such as data linked through relationships (e.g., customer
demographic data or transaction details related to an individual).
B. Direct attributes These are attributes directly associated with the
primary object being segmented (e.g., fields on the unified individual
record like age, gender, or location).

D. Calculated insights These are derived metrics or computed values

(e.g., lifetime value, recency, frequency, or other custom metrics) that
can be used to define sophisticated segment criteria.

Question 65Skipped
Which two dependencies prevent a data stream from being
deleted? (Choose two.)
Correct selection
The underlying data lake object is mapped to a data model
object.
The underlying data lake object is used in segmentation.
Correct selection
The underlying data lake object is used in a data transform.
The underlying data lake object is used in activation.
Overall explanation
To delete a data stream in Data Cloud, the underlying data lake object
(DLO) must not have any dependencies or references to other objects or
processes. The following two dependencies prevent a data stream from
being deleted1:
 Data transform: This is a process that transforms the ingested
data into a standardized format and structure for the data model.
A data transform can use one or more DLOs as input or output. If a
DLO is used in a data transform, it cannot be deleted until the data
transform is removed or modified2.

 Data model object: This is an object that represents a type of

entity or relationship in the data model. A data model object can
be mapped to one or more DLOs to define its attributes and
values. If a DLO is mapped to a data model object, it cannot be
deleted until the mapping is removed or changed3.