Today organic food,once found only in medical stores, is now available in most of supermarkets and grocery stores.

People are becoming more and more health conscious.

Cheryne lopez

Objectives and issues - Thupten The objectives of Organic cafe - to promote healthy life style through organic foods The primary objective of Tree Haus is to promote healthy lifestyle through healthy organic food and organic coffee in different flavours and taste.For a number of decades, coffee has been the favourite beverage of Canadians, other than tap water and is more popular than tea, milk, beer, fruit juices and soft drinks. On average,Canadian coffee drinkers' drink 2.6 cups of coffee per day. Men and women are equally likely to be coffee consumers with men drinking slightly more coffee than women. Therefor,it becomes all the more important to provide healthy organic coffee to promote healthy life style and at the same time to protect our environment. Our strategy to promote healthy life

style through organic coffee includes providing statistics and information about nutrition values and health benefits of organic food and utilizing environmentally friendly reusable products. Tree Haus also focus on different promotional tools like proving membership cards, perks and a comfortable space to relax between home and office. Once found only in health food stores, organic food is now a regular feature at most supermarkets. And that's created a bit of a dilemma in the produce aisle. On one hand, you have a conventionally grown apple. On the other, you have one that's organic. Both apples are firm, shiny and red. Both provide vitamins and fiber, and both are free of fat, sodium and cholesterol. - to raise the awareness of health benefit of organic food . Lets check out some benefits of Organic Food. Benefits of Organic Food The reasons why organic coffee and other organic foods are healthier can be explained through following points. Restrict Artificial Pesticides: -Artificial pesticides is banned on the organic farms and natural

pesticides are used in its place. So, organic products like our Tree Haus coffee and other organic beverages do not contain any residual antibiotics, growth hormones, pesticides or chemicals Better Nutrients: - Normally organic food contain 10-60% higher amount of nutrients as compared to the conventional inorganic food. Similarly, our organic coffee at Tree Haus contain 10-60% higher amount of nutrients as compared to the inorganic coffees provided by other restaurants. Stronger Immune: - Regular consumption of organic Tree Haus coffee and other food staff strengthens your immune system and provides you better health. Last Longer: - Usually organic food stays longer, without decaying, than the inorganic food. Control Weight : - Our organic coffee doesn't contain any chemicals and unhealthy ingredients. As a result , consumption of organic coffee helps you to keep away weight problems at bay. Reduce Health Problem: - Reduced risk of health problems is often associated with the consumption of organic food. Prevent Illness: - It is a fact that organic foods and beverages carry less toxic chemicals they also can help prevent many illnesses that are connected to the chemicals we obtain in our

foods. Decrease Cancer Risk: -Our Tree Haus organic coffee contains phenolic compounds, which protects our heart from cardiovascular diseases and reduces the risk of cancer.

- a number of current research shows that people taking organic food and beverages have less chance of getting disease like heart stroke and diabetes . - to educate how organic foods are different from other inorganic foods Organic foods,including our Tree Haus organic coffee are better for our health and environment as they are produced naturally without the use of harmful chemicals. Organic foods are more nutritious, richer in vitamins, minerals and essential fatty acids than non-organic foods - to inform the ever increasing market share and growth of organic food . In fact,there are a number of differences between organic foods and non organic conventional foods and coffee. s and fruits that are grown organically are those that have been cultivated in a natural way without the use of chemical fertilizers and pesticides and that have not used genetically modified plants or seeds. In animal products it refers to animals which have not been treated with hormones for growth or with a high proportion of antibiotics. Genetic foods are

also those that have not been treated with radiation or additives as a part of processing. Organic food can be treated with organic fertilizers and insecticides. Today,what foods and processes can be labelled as organic is strongly regulated the world over. - to provide ultimatum relaxation with healthy organic coffee at Tree Haus. Another major objective of Tree Haus is to provide a social place that is different from home and the workplace. In other words, Tree Haus tries to establish and promote the concept of "third place' . According to Oldenburg, "first place" the home and those that one lives with. The "second place" is the workplace where people may actually spend most of their time. At Tree Haus, we try to build such an atmosphere where customers can feel at home and get maximum relaxation. Such a concept as the third place ,we feel, is essential specially in today's fast paced world where there are ever increasing work related stress and pressures. - to get feed-backs from our customers Similarly,we also believe that customers are the most important factors for the success of any business enterprises including our own Tree Haus. As competitions become strong and the coffee

shops become more and more health and goal oriented, it is important for us to know what the best way is to satisfy our customers .. By the same token, knowing what we are doing wrong would enable us to realize our weak areas and take necessary course of action.Therefore, Tree Haus pays special to the needs of customers and try to provide maximum satisfaction with our organic coffee. We try to get valuable feedbacks from our customers and prepare our organic coffee and other foods,keeping in view their suggestions and recommendations. - to inform customers of sustainability, protecting the environment and reducing greenhouse gases. The market share for organic beverages and food has been increasing drastically as for the last three decades as more and more people are becoming health conscious. So, we are pretty sure that the market share for your organic coffee is going to increase substantially in the coming years. Although a large number of people think that organic foods and coffees are not sustainable, the fact is that organic farming is far better than ordinary systems when it comes to building, maintaining and replenishing the health of the soil. For soil health alone, organic agriculture is more sustainable than conventional. In Canada, organic food and farming sector is not as advanced as the United States of America and

some European countries. Following a spurt of interest in the . The organic sector has continued to expand, but at modest rates. Some recent studies have documented the current state of the Canadian organic industry. The number of certified growers is thought to be in the 1500-2000 range. For every 1 certified grower, there may be 10 who are near organic or non-certified organic producers. The Canadian organic food market is estimated at about 1% of the total retail food market. Organic foods are considered far healthier than conventionally grown ones and far more sustainable. To meet the increasing demand for food, however, conventional methods are still considered necessary. Issues of Organic cafe -cost of organic foods is usually bit higher than the inorganic ones The price of organic coffee Tree Haus is bit higher than the conventional inorganic coffees. The following points illustrate why our organic coffee and foods tend to be bit more expensive. Growing organic food takes longer time than growing conventional food, consequently organics are generally more expensive in the market. The growers and distributors of organic food aren't very well established as conventional suppliers.

Thus, popular ingredients aren't always available for reasonable prices, when needed. . It takes more time to adhere to both basic restaurant standards and organic standards as well. - Limited productions limits the benefits of economies of scale - Labour intensive - Organic Sector still growing These factors poses both challenges and opportunities for Tree Haus's success and its management has to take various measures to remain competitive and today's market.

-competition from other similar ventures like Starbucks ,Tim Horton etc Likewise another big issue that Tree Haus faces is the competition from other coffee providers. however, we do lots of promotional activities and research to remain competitive and successful. -how to attract new customers and maintain old customers yet another big challenge is to attract new customers and maintain old ones. According to the Organic Consumer Association , the organic segment boasts a 14% annual increase in growth, and it carries with it the boon of attracting the better-educated and bigger-spending shopper.

Organic, especially, continues to be the bright spot of growth within the food industry. Therefore, in spite of a number of challenges like promotional and research cost, educating customers about organic food , coping with cost , the Tree Haus is doing well at present and believes to grow substantially in the coming years.