1558_ICT for Development _Web 2.0
1558_ICT for Development _Web 2.0
Abstract: This paper calls for a more committed engagement between ICT practitioners and
the development community, and seeks to make two contributions. The first is to show how it
has never been more important, as the more mature discipline, for development studies to
critique the operation of developmental ICT at policy level, as well as to inform and educate
the increasing numbers of, usually foreign, ICT investors and practitioners who are involving
themselves in these emerging markets. The second contribution is a description of the
fundamental challenge that recent Web 2.0 models of networked social interaction are
increasingly likely to pose to more established approaches and debates within development
studies itself. Having outlined the challenge, the paper looks at how such thinking, conceived
as ‘Development 2.0’, may contribute to four of the most pressing current debates within
development studies today. Finally, the paper concludes with an acknowledgement of some of
the immediate constraints to the transformational potential of Development 2.0, and outlines
some work that will be required to develop these ideas further. Copyright # 2008 John Wiley
& Sons, Ltd.
The theme of 2007’s DSA conference exemplified the unprecedented focus on the potential
of technology as a catalyst for economic and social development. This focus is mirrored by
*Correspondence to: Mark Thompson, Judge Business School, University of Cambridge, Cambridge CB2 1AG,
UK. E-mail: [email protected]
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DOI: 10.1002/jid
ICT and Development Studies 823
In particular, the marked growth in interest in ICT for development has resulted in an
unprecedented involvement in ‘developmental’ thinking and programmes by new, external
stakeholders from the ICT field, such as Cisco and Microsoft, who view their expansion
into emerging markets as of increasingly paramount importance for their future growth
(Hamm et al., 2004; IDG News Service, 2005). Although such new players undoubtedly
bring global resources and expertise to bear on development issues, they are likely to lack a
sustained historical engagement with the development studies literature in which
approaches to the use of ‘developmental’ technology are trialled and discussed. In contrast,
in highlighting that there are usually winners and losers when technology is introduced to a
developmental environment, development studies has succeeded in highlighting some
specific and complex contradictions with which ICT practitioners, no matter how
experienced, should engage. Two such examples are provided here.
The first is the mature literature surrounding the establishment and governance of
complex relationships involving conflicts of interests between donors, commercial
suppliers, NGOs, host governments and participant/recipients (e.g. Grimble and Wellard,
1997; Hemmati, 2002). As an area with heavy involvement from all of these stakeholders,
developmental ICT initiatives have a pressing need to manage conflicts of interest between
private gain and public good attendant upon all public infrastructure and service delivery
contracts—especially given the profit-centred business models of most ICT companies
(for an example of the ubiquity of these issues, see UK Parliamentary Office of Science and
Technology, 2003). Thus, there would appear to be a requirement for further work to relate
existing developmental governance literature to the struggle between competing interests
over who benefits from new investments in ICT infrastructures. This might include
struggles over the sorts of enabling information architectures to be developed (e.g. internet
exchange points,1 VoIP protocols),2 ISP ownership3 and the extent of privatisation and
liberalisation allowed, as well as the governance, models and commercial bases for
infrastructural delivery and support.
The second example of the need for the developmental ICT community to engage
closely with development studies literature stems from the growing pressure to apply
‘managerialist’, project-based paradigms that seek to transfer ‘best practice’ from
mainstream business into the developmental sector. This trend is exemplified by the New
Philanthropy movement, whose approach seeks to introduce the ‘know-how’ of business
and the best practices of management, marketing and strategic planning into the non-profit
arena (Alexeeva, 2007). With the call of such movements for the use of ‘hard’ (read
Western) management approaches and techniques, there is a fresh need to ensure that such
approaches do not result in any ‘new technocratic’ resurgence within developmental ICT.
Again, the appropriate technology movement within the development studies literature has
1
An Internet exchange point (IX or IXP) is a physical infrastructure that allows different Internet service providers
(ISPs) to exchange Internet traffic between their networks (http://en.wikipedia.org/wiki/Internet_exchange_
point).
2
Voice over Internet Protocol (VoIP) is a telephony term for a set of facilities used to manage the delivery of voice
information over the Internet. VoIP involves sending voice information in digital form in discrete packets rather
than by using the traditional circuit-committed protocols of the public switched telephone network (http://
searchunifiedcommunications.techtarget.com/sDefinition/0,,sid186_gci214148,00.html#).
3
An Internet service provider (ISP) is a company that provides individuals and other companies’ access to the
Internet and other related services.
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DOI: 10.1002/jid
824 M. Thompson
much to contribute to the ICT community in highlighting the importance of ensuring that
new technologies and working practices are culturally and environmentally relevant to
their intended users.
It is arguable that developmental ICT initiatives are no less subject to the requirement to
ensure sustainability than any other type of developmental initiative—and thus that ICT
practitioners should demonstrate familiarity with the considerable lessons learned in the
development literature about the limitations of ‘technocratic’ approaches when seeking to
implement sustainable technology.4 Such literature offers the ICT community valuable
insights that may strengthen the chances of technology being implemented in a culturally
literate and contextually sensitive manner.
Development studies therefore has a pressing role to play at both policy and practice level
in critiquing and informing the operation of a relative newcomer to the developmental
field—a newcomer, moreover, that is increasingly private and external in origin (World
Bank, 2005, Guislain et al., 2006), and often steeped in western cultural values and
business practices. However, in addition to ICT’s ‘answerability’ to developmental
critique, the reverse now also applies: ‘development’ is increasingly answerable to newly
emerging models and debates that originate from within the ICT community, debates that
arguably are able to challenge the way in which development practitioners conceptualise
longer standing, more ‘internal’ discussions about the purpose and practice of
‘development’ itself. The remainder of this paper focuses on outlining and illustrating
the extent of this challenge.
The reason for ICT’s ‘challenge’ to existing ways of conceptualising development is that
despite the need, discussed above, for vigilance about the way in which the enabling power
of ICT is deployed, it is also striking that, once deployed, the use of ICT itself has never
been more open, democratic or collaborative for those lucky enough to gain access. This
shift is visible in both the enabling technical architectures (interoperability, open standards,
XML-based modular designs)5 as well as in the social behaviour that such architectures
allow (peer-to-peer collaboration, social networking sites such as My Space and Bebo,
volunteer-created sources of knowledge such as Wikipedia, alternative news services such
as the Korean Oh My News, with 55 000 citizen journalists, and trading systems such as
eBay, to include a small fraction). All these examples show clearly how such ideas have
been transforming social reality—enabled only by a relatively basic technical platform
that allows information to be shared in unprecedented ways. The link between ICT as
technical enabler (artifact) and the resulting social behaviours (ideas, ideologies) that are
thus facilitated has never been more marked, and the shift from some early conceptions of
ICT as top down, totalising instrument of efficiency and automation to the opposite view of
ICT as enabler of bottom-up collaboration, diversity and multiple truths is now readily
apparent.
4
For an exhaustive bibliography, see http://www.colby.edu/personal/t/thtieten/susdevgen.html
5
XML, or Extensible Markup Language, allows the sharing of structured data across previously incompatible
information systems, and is part of a broader movement towards more open sharing of data across increasingly
standardised informational and physical architectures.
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DOI: 10.1002/jid
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‘Web 2.0’ is perhaps the most definitive current expression of the open, collaborative
logic uniting the artifact—the networked logical and physical architecture of ICT6 —and
the network-enabled social expectations and behaviour that can result. The concept is
defined by Tim O’Reilly, who has been most instrumental in its articulation, as follows:
Web 2.0 is the network as platform, spanning all connected devices; Web 2.0
applications are those that make the most of the intrinsic advantages of that platform:
delivering software as a continually updated service that gets better the more people
use it, consuming and remixing data from multiple sources, including individual
users, while providing their own data and services in a form that allows remixing by
others, creating network effects through an ‘architecture of participation’, and going
beyond the page metaphor of Web 1.0 to deliver rich user experiences (O’Reilly,
2005).
The key insight here is that in its emerging Web 2.0 form, ICT can no longer be
conceived merely as assemblages of hardware, software and user behaviour: it is
increasingly a unity of artifact and idea within a single conceptual frame. Viewed instead as
an ‘architecture of participation’, ICT becomes an opportunity for generating, mediating
and moderating a particular conception of social life; which in turn poses a direct challenge
to much of the way in which ‘development’, with its associated visions for social life and
supporting infrastructure, has been conceptualised and delivered to date. As public goods
and services, developmental initiatives are arguably subject to modern, ICT-driven
critiques about the need for public service reform such as Leadbeater and Cottam’s The
User Generated State: Public Services 2.0 (2007), which calls for a shift from the focus on
‘delivery’ during the last 10 years (also seen in the developmental discourse) to a focus on
‘co-creation’. The authors demonstrate how citizens’ access to networked ICT has
generated new social expectations and behaviours, where people increasingly demand
involvement in their own governance and policy-making. They highlight successful
business models that:
enlist users as participants and producers at least some of the time: they move from
consuming content, watching and listening, to sharing, rating, ranking, amending,
adding. A public sector which just treats people as consumers—even well treated
ones—will miss this dimension of participation which is at the heart of the most
successful organisational models emerging from the interactive, two-way internet,
known as Web 2.0 (Leadbeater and Cottam, 2007).
My contention is therefore that the increasing ubiquity of ICT within development has
implications that extend even beyond its role as mediator of economic, social and political
opportunity. Conceived as ‘Web 2.0’, a paradigm for technology-enabled social life
comprising diversity, collaboration and multiple truths, ICT now poses a direct challenge to
development studies itself. With unprecedented funding going into the provision of ICT
artifacts within developmental contexts, in what ways will peoples’ increased use of these
artifacts, and participation in the networks that these enable, stimulate different social
6
A distinction is often made between the ‘logical’ architecture of ICT, which refers to software and data structures,
and the ‘physical’ architecture, which refers to hardware.
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behaviours and expectations? In what ways might Web 2.0 (conceived both as technology
and enabled behaviours) drive increasing calls for a much more plural and collaborative
‘Development 2.0’?
The next section represents an initial attempt to address this question, by discussing how
the increased use of ICT in developing countries, and the resulting opportunities for Web
2.0 behaviours amongst some of those ‘being developed’, may begin to inform some of the
current ‘point’ debates within development studies. In this view, Development 2.0 may
offer a new lens, or way of thinking, about developmental issues that takes explicit account
of the likelihood that, like those in more developed countries, a growing number of ICT-
enabled developees may start to demand increased participation in the planning and
execution of developmental initiatives undertaken on their behalf. Development 2.0 is not
offered as a new, alternative, ‘paradigm’ for development. Rather, it highlights the way in
which a particular, ICT-enabled mode of social behaviour may play an increasing part in
what Pieterse calls ‘reflexive development’, where in response to technological change,
‘development may become reflexive in a social and political sense, as a participatory,
popular reflexivity, which can take the form of broad social debates and fora on
development goals and methods’ (Pieterse, 1998, p. 369, original italics).
There are, of course, severe limitations to the number of people in developing countries
who are currently able to gain access to networked ICT and its associated transformatory
potential. However, in a world where increasing numbers of people live in cities offering
increased ICT infrastructure, the likelihood that this number will continue to grow steadily
would seem to make Development 2.0 a legitimate topic for discussion.
2 DEVELOPMENT 2.0
Although an urgent need for committed interaction between development studies and ICT
disciplines may have arisen only recently, there are some interesting parallels in the way in
which the two have evolved. The 1950s–1970s were characterised, as described by Escobar
(1995, p. 45), by the ‘problematisation’ of development, and the resulting ‘solution’ of
professionalisation, that ‘refers mainly to the process that brings the Third World into
the politics of expert knowledge and Western science in general’ with a heavy emphasis
on the roles of capital and technology. Although part postcolonial reaction, such a
heavily technocratic worldview was surely part of the broader, ‘deus ex machina’
modernist faith in the enlightenment tradition where the machine is seen as the repository
of human reason (Grint and Woolgar, 1997), capable of improving the operation of
more fallible, less consistent human actors. Certainly early ICT implementations
were characterised by a sharp distinction between technology and human context,
between technical ‘experts’ and user-recipients, and a faith that Taylorian efficiencies
and improved behaviours might successfully be ‘designed in’ to organisational
environments.
The 1980s and 1990s saw some similar parallels between the developmental and
ICT disciplines. Perhaps the most marked is the participation movement, characterised
within development studies by Chambers’ prolific work (e.g. Chambers, 1997), and within
ICT by the Scandinavian approach to workshop-based participative user design and
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The participation approach has recently come under significant fire from several
development writers, most notably Cooke and Kothari (2001), who identify three sets of
‘tyrannies’ in the method: decision-making and control, in which they critique the role of
facilitators; tyranny of the group, in which they warn of the dangers of ‘groupthink’; and
tyranny of method, in which they highlight a tendency of participative approaches to
obscure other alternative viewpoints that might have emerged using other methods.
Further, significant criticisms have included participation’s tendency to privilege local
knowledge whilst ignoring macro-level power structures, and its simplistic view of the
operation of power, exemplified in particular by Chambers’ tendency to express power in
terms of binary oppositions (north/south, ‘uppers’/’lowers’, donors/recipients, creditors/
debtors, male/female, old/young, parent/child, manager/worker, patron/client, etc., Cooke
and Kothari, 2001, p. 176).
Interestingly, the key response to this criticism in the literature to date anticipates a key
feature of Web 2.0. Hickey and Mohan’s (2004) book Participation: from tyranny to
transformation is a collection of essays whose uniting theme is the reconceptualisation of
participation as a radicalised notion of citizenship involving a multi-scaled agency, or
engagement, that spans the various binary oppositions implied by earlier versions of
participation. This involves a more strategic, immanent focus on the achievement of a
gradual transformation of power relations between state and citizens, and upon enabling
the sorts of activities that are likely to bring such a transformation about.
Such a focus sits squarely within the conception of Web 2.0, addressed earlier, as an
‘architecture of participation’. Recalling O’Reilly’s earlier definition of Web 2.0 as ‘the
network as platform’, it is interesting to note that by definition a network has no centre.
Those included within such a network are therefore, by their very inclusion and
7
Rapid application development is an approach to developing software that seeks to ensure sustainability and
relevance to users by involving them in requirements gathering workshops, and building early prototypes in which
users test and ‘sign off’ small chunks of software in an iterative, interactive process.
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2.3 How Web 2.0 can Contribute to Development’s Critical Modernism Debate
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(visible, e.g. in the ubiquity of Linux software) demonstrates the ability of networked Web
2.0 social behaviour to continually improve and refine a central problematic using the very
diversity of its participants as its key asset. Developmentalists who espouse critical
modernist approaches to structural transformation must surely examine successful Web 2.0
models and ask how, and where, it might be possible and/or desirable to provide enabling
platforms for similar behaviour within the developmental context.
2.4 How Web 2.0 can Contribute to Development’s Clinical Economics Debate
In addition to facilitating the free exchange of ideas required for the development of civil
society and its associated transformative potential, Web 2.0 thinking is also of great
relevance to thought about ways of engendering and supporting new platforms for
transformative economic exchange at grass roots level. Coined by Sachs (2005, p. 145),
‘clinical economics’ is the claim that aid has an important role to play in development
through the establishment of structural linkages between health and infrastructure, which
will then help to establish favourable conditions for further, ‘bottom up’ development. This
view has been recently countered in Easterly’s (2006) contention that ‘the rich have
markets, the poor have bureaucrats’ encapsulating the current ‘clinical economics’
debate—really the old command economy debate—about whether ‘development’ itself
contains an inherent fault, or contradiction, owing to its need, at some level, for some sort
of plan. Against the ‘planners’ of developmental initiatives, Easterly pits the Smithian logic
of the ‘searchers’, who are able to employ locally appropriate logic and the serendipitous
effects of unplanned events or unintended consequences to come up with the most cost-
effective, sustainable grass roots solution to developmental issues.
By removing bureaucracy entirely and allowing unprecedented levels of participation by
actors hitherto excluded from more formal, traditional platforms of exchange, Web 2.0
models have the potential to transform economic activity in a way of which Easterly would
surely approve. In a recent IPPR paper, Rowan (2004) proposes UK government action to
develop an online marketplace for small transactions that will bring the smallest sellers
across hundreds of sectors up to levels of market visibility and interaction usually only
available to large players—enabling efficient micro-businesses across diverse sectors, and
delivering transactional safety, localised supply, demand, and pricing information and ease
of market entry. One of the many examples Rowan provides is of his own frustration at his
inability to find a car hire firm that would provide him with a service at a reasonable price,
when there would have been many local garages with currently unused cars which, for a
low transaction cost and security, might have been glad to have hired one out much more
cheaply. Furthermore, there might even be a possibility of linking this transaction with
someone who would be happy to drive this car for him—if only an enabling mechanism
existed for stringing together the entire value chain in a way that people trusted (the need
for trust and security explains the requirement for a government-backed system, albeit
involving a minimum of enabling infrastructure).
Such a model might have enormous power in developing country contexts, where
physical and social geographies dramatically constrain economic actors’ abilities to
engage in free exchange—and even to identify the opportunities for doing so in the first
place. Importantly, this model should be achievable via mobile technology, which may
offer greater possibilities for a basic access to the internet, via email www servers such as
Agora, than has been fully acknowledged in the literature to date. It is interesting that the
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(Thompson, 2006) all demonstrate the ability of ‘weapons of mass collaboration’ (Tapscott
and Williams, 2006) to threaten the most established of power structures; a recent example
of this is Mzalendo (sub-titled ‘Eye on Kenyan Parliament’), an active, Kenyan version of
theyworkforyou.com, at www.mzalendo.com. This is, of course, even before many
developing countries start to engage with the ‘e-government’ revolution that seeks to alter
fundamentally the nature of interaction between citizens and public bureaucracy.
Perhaps most importantly, however, with the increased participation by citizens in Web
2.0-based forms of interaction comes a corresponding growth in the culture of openness
upon which Web 2.0 logic depends. Open standards, increased transparency (which can
lower transaction costs), and choice of information is arguably generating a ‘new
economics of intellectual property’ (ibid., 2006), where the defence of proprietary, closed
and restricted power structures starts to appear increasingly pointless and isolated against a
tide of social and economic change where real power, influence and value creation have
begun to shift elsewhere. Within the development literature, the need to encourage greater
articulation by an often disconnected state that appears suspended, balloon-like, above the
‘real business’ of social and economic exchange on the ground has been seen as a pressing
issue for some time (e.g. Lipton, 1981)—and thus Development 2.0 should examine ways
in which the provision of alternative platforms of social and economic exchange can work
positively to create a new economics of political and institutional interaction.
The dynamics of how such a new political economy can be generated via ICT are already
beginning to emerge. In an interesting edited collection of essays examining the
experiences of six African countries’ first steps in engaging with the information
revolution, Wilson and Wong (2007, p. 175) argue that all faced ‘critical negotiation issues’
that included policy reform (privatisation, liberalisation, regulation), access, national ICT
policy issues and technical issues—of which the four most difficult were access to
facilities, anticompetitive behaviour, monopoly pricing and regulation. Importantly, the
authors note that ‘at some point in all countries where the Internet expands successfully and
quickly, there emerges a small group of ICT collaborators drawn from different sectors of
society who come together to advance their vision of the networked society’. A good
example of the power of such collaboration is Schoolnet Namibia (www.schoolnet.na), a
‘bottom-up’ organisation committed to empowering children across Namibia through open
source software, open content and open access, that seems to be playing an increasing role
in national policy-making (Komen, 2007). It seems that this empirical material underscores
the need for policymakers to understand the, primarily institutional, issues that must be
addressed if networked behaviour is to get off the ground—issues that speak directly to
current debates within New Institutional Theory. Additionally, it also poses the question of
how a ‘community of practice’ of ICT collaborators may be able to catalyse the
transformation of state–society relations in the manner called for by Moore.
Thus far I have argued that ICT and development studies have never been so relevant to one
another, and called for a more conscious and sustained interaction between the two
disciplines—at policy and practice level, as well as in thinking about how a steady increase
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in connectivity amongst many ‘developees’ may increasingly inform the way in which
developmental initiatives are currently planned and implemented. In outlining how Web
2.0 thinking may contribute to some of the current dilemmas in development studies at
conceptual level—a ‘Development 2.0’ way of thinking, I am aware that such concepts
may be far from the thoughts of those who dwell far from networked infrastructures in rural
or possibly conflict-laden circumstances, often existing on less than a dollar a day. There is
also a real danger that inequities in access to hardware and supporting infrastructure may
result in a Development 2.0 where a powerful minority of developees whose voices are
heard is able to influence developmental agendas in its favour at the expense of a vast,
unheard majority. Although the social, behavioural component of Web 2.0 is inclusive in
concept, its artefactual, physical component remains deeply exclusive.
Within a networked environment of social and economic exchange whose driving logic
is inclusion/exclusion, access thus becomes the paramount issue facing the Web 2.0 model
of developmental ICT; for example less than 4 per cent of Africa’s population is currently
connected to the Web, most of these concentrated in Northern African countries and South
Africa (Nixon, 2007). Wilson (2004, p. 333) provides some useful insights here, arguing
that access is a multifaceted phenomenon that includes physical, financial, cognitive,
design, content, institutional and political components, access to all of which is required to
participate in the information revolution. Whilst ‘top down’ policy may be required to
address the issue of access in a structured manner so as to ‘prime the pump’ for
Development 2.0 to occur, Development 2.0 itself is all about a set of resulting behaviours
where developees may demand increasingly to determine their own policy going forward.
Wilson cites recent quantitative research showing that although ‘the rising ICT tide lifts
all boats’, the digital divide between rich and poor countries continues to grow, and that
structuralist models are more powerful for explaining ICT diffusion patterns than optimist
models (ICT delivers benefits for all) or pessimist models (ICT leads to civil disintegration
and greater inequality). This implies that the transformational potential of Web 2.0 models
will be limited without attention to broader structural inequalities within which these are
trialled—and that ICT must always form part of an integrated philosophy of structural
transformation. Finally, Wilson highlights the importance of such thinking for
development planning as a whole, arguing that policymakers who believe in the
likelihood of a widespread structural transition towards a knowledge society will pay
considerable attention to ICT, but that ICT may be sidelined by those that see such
transformations as unlikely—pointing out the inherent riskiness of either extreme position.
What appears perhaps most likely given such zero-sum riskiness is that policymakers
will presently opt for a ‘middle way’, that takes seriously the establishment of an ICT
networked infrastructure and its associated transformational possibilities, but not at the
expense of other, more immediately pressing infrastructural concerns. This approach
avoids any tendency for Development 2.0 thinking to become disconnected from realities
on the ground, ensuring instead that it forms part of an integrated, structural approach to
broader thought about how ICT can act as a catalyst, or enabler, for development.
3.2 What Would an Agenda for Development 2.0 Research Look Like?
In the view presented in this paper, Development 2.0 could be a strand of research that
seeks a conscious and sustained dialogue between Web 2.0 models and ways of thinking,
and the broader debates and structural concerns within development studies. Although
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linked to ‘hard’ technology in the sense that it is enabled by the increasing numbers of
people with access to ICT connectivity, Development 2.0 considers the implications of
developees’ resulting Web 2.0 social behaviours and expectations on the way in which
‘development’ is shaped and discussed. Deliberately interdisciplinary, a Development 2.0
strand of research would seek to bring together insights from the information systems (IS)
community, engineering and technology practitioners and the development studies
community. Although from different backgrounds, such researchers would share a
common interest in engendering a networked and plural form of social and economic
exchange as an ‘engine’ for a form of self-determined development that relies less on
donors and international programmes, than on releasing individuals’ own capacities for
innovation and entrepreneurialism.
As such, Development 2.0 would not be simply about how ICT can be implemented
appropriately, sustainably or equitably within a developmental context—areas in which
there is already a growing body of research within the IS community (Walsham and Sahay,
2006)—although these factors would all be relevant. Rather, it would focus on a set of
linked issues, all of which have the establishment of a particular, Web 2.0 enabling
dynamic at their core. Although space precludes a detailed discussion of these here, an
initial view of some possible issues is presented in Table 1.
It is, of course, possible that in time the need for a consciously separate, interdisciplinary
strand of Development 2.0 thought may become less marked, as development studies
increasingly engages with peoples’ demands to participate, peer-to-peer, in the information
society and such ideas move consequently to the mainstream of development thinking. At
present, however, given the levels of attention to such models within mainstream business
studies in countries with well-developed ICT infrastructures, it is surely time that
conscious—and co-ordinated—attention was devoted to examining how some of these
benefits can be made available to others.
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ACKNOWLEDGEMENTS
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