Chapter 3

MARKETING PLAN

I. Current Industry Overview

Our main target market of Drei’s Foods Store are those children 6 to 12, teens 13-19
and adults 20 to 80 in our community we recommend better service for our community
to serve a fresh foods to give discounts and affordable price. We mostly like to consume
our products in the best way of service in our location from lilinggiwan, ilijan Batangas
City.

Competitive Edge

Drei’s Foods Store we also have social media posting of products we encourage
someone and invite those people to go visit in our store when it comes to fb and other
platforms. We post those information that needs to know of our customers preferences
our competitive advantage is other classes of foods toppings and ingredients that new
in the eyes our customers here in our target place. Below here is our product pricing of
items in our store that surely affordable in each customers.

Swot Analysis

Our current situation before we talk about if what business we prefer in our
community and after that first is we ensure and observe the location and the people
here if what they need and want a kind of business they like. Lilinggiwan, Ilijan
Batangas City is simple place but the community is memorable the surroundings is
very refreshing into eyes and so relaxing air and trees and also peace , comfortable
area and the kindness of people. We will make sure before we put up the Drei’s Foods
Store we know if its affordable of the people here or not and also if approve to there
taste and preferences to serve here. But base from our observing and identify with my
family the Drei’s Foods Store is very valuable to our community because it can give an
full support to all people to choose they want and also to satisfied the cravings of
Children, Teens and Adult the most important to them also is to find a different kind of
foods in luch and meriendas. But most of all we must to serve fresh imported products
and comfortable table and chairs to them for there well beings.

II. Growth Potential of the Industry

The significant of our Drei’s Foods Store it contribute a better service to

provide the needs and wants of each customers. This small business outlet it can
provide a discounts to senior customer and the price of foods, breads, Beverages and
Dessert and pastries is very affordable and it can give full support to economy to give
an higher standards. Our plan is we provide complete product supplies and equipment
we will also provide a uniform with our logo to suit for our operations and to pursue this
properly to achieve a better results to our customers and to our former loyalty
customers and we want to create an particular combo meal for different occasions for
after several months of processing of our papers and requirements. We growth our
outlet by providing good service and understand each people needs in every
operations. We need to treat like good and better the customers because always
remember customers is the reason why we are growth and our business so i must say
be patient and Kindly respect them always.
III. Competition Profile

Direct - The other business enterprise here is mostly Sari-Sari Store , Banana cue
kamote cue marahuya and Lumpia Gulay vendor and also different kind of Grilled
Foods like Barbecue, isaw, fishball, kwek kwek , kikiam and other classes of greasy
foods and halo halo but in our business are not have the same product because our
product is new from the eyes of customers.

Indirect - Beside from lilinggiwan in ilijan also have business enterprise that are
different kind of burgers and pizza and milktea. But in our product are not have the
same product we offer.

IV. Customer Profile

Drei’s Foods Store we offer different kind of delicious foods,beverages,desserts

and pastries. It is very essential for our customers for their daily lives we provide fresh
and new taste of products that can choose the customers they want and likes we will
make sure that our customers will be comfortable and satisfied to our food preferences
and to enhance there loyalty impacts. Our customers are children 6-12, teens 13-19 and
adult 20-75 years old we accept any kind of customers even they are disabled person
and we offer discounts to that kind of customers and also to seniors . I believe that
customers are not have the same behaviours and attitude but will do all of our can to
serve my community to growth and we will entertain them appropriately and properly.
Our neighbourhood and people here are all relatives with each other and our family
members.

Value proposition

Experiencing to eat Filipino specialties in Drei’s foods store , where every bite you
will be embrace the features, good taste, and fresh . We use good quality ingredients to
maintain the uniqueness and other classes of delicious foods and pastries that will
bright your senses."we're passionate about creating unforgettable culinary experiences
that bring people together and make life's moments even sweeter. Delicious Drei’s Foods
Store that are also perfect for any occassions.

Unique Selling Proposition (USP)

 Our business offers a unique combination of unique and delicious flavors, high-
quality ingredients, expert craftsmanship with affordable price and perfect taste and We
supporting our local community, making us the go-to destination for those seeking an
authentic offers handcrafted, unique, and delicious treats made from our specialties.Freshly
prepared meals and pastries made with love and care Imported ingredients needed to
Enhance Customer Satisfication.

Our tagline is Keep Smilling Everyday to make future brighter! Drei’s Foods Store they
can provide a better support for those customers who. We are willing to make an efforts
to have good sales in our location and to enhance our presence.

Target Market
Our target market is our residence here in our community in Lilinggiwan, Ilijan Batangas
City and to others place in this particular region of batangas and were accept Children,
teens and Adults customers. The age are from children is 6 to 12 years old and from
teens is 13 to 19 and for aduts is 20 to 75 years old. Our target market to buy the
needs is from citimart batangas or Sm supermarket and puregold they can provide a
good supplies of products with us.
Marketing Collateral

FB Page
In our Drei’s Foods Store we provide marketing collateral to prove that we invited
them and to encourage people to come in our store to buy they want foods for lunch,
meriendas and for some occasions we are available and for some information and
clarification we use this apps to inform them also to our fb page in Drei’s Foods Store
we posting there our available products per weeks.

@drei.s.foods.store
2 friends

Menu and Flyer

In our fb page we make sure the satisfaction and comfortable all of our customers to
meet there need products for there cravings we providing menus in tarpaulin for our
location and flyers to inviting ang engaging the people and staff to work from us.
Social Media

In our social media apps we choose FB and Messenger to knowing them our product
available per weeks. In messenger if they want to communicate to us if they want to
deliver or pick up there orders. We use this apps for recruiting staff to work to us we will
post an hiring jobs and some information that they need to know and how to submit and
present to us there resume we posting some mechanics and techniques such as
Guidlines and regulations about from our store.

About from our email add we must considered to posting the requirements and
guidelines of how they officially apply to our store we include there the available jobs
that we need in our store.

Infographics