VISION OF THE INSTITUTE

To evolve into a centre of excellence in

Science & Technology through creative and
innovative practices in teaching - learning,
towards promoting academic achievement and
research excellence to produce internationally
accepted, competitive and world class
professionals who are psychologically strong
& emotionally balanced imbued with social
consciousness & ethical values.

MISSION OF THE INSTITUTE

To provide high quality academic programmes,
training activities, research facilities and
About opportunities supported by continuous
industry - institute interaction aimed at
Vignan’s promoting employability, entrepreneurship,
University leadership and research aptitude among
students and contribute to the economic and
Vignan’s Foundation
technological development of the region, state
for Science Technology and nation.
& Research (Deemed)
University: Vignan’s
Foundation for Science, Department of
Technology and
Research (VFSTR)
Management Studies
University is an, The Department has started functioning
NAAC-A+ graded & ISO from 2009 with the twin objectives of
9001-2008 certified providing quality management education to
institution. Located in students coming from predominantly rural
the serene environs background and catering to the dynamic
of Vadlamudi on the needs of the corporate world. It offers a
two-year full-time MBA Programme, three-
Guntur-Tenali highway,
year under graduate (BBA) & doctorial
about 14km from
PhD programme in management. The
Guntur and 11km from
Department is acknowledged for its research,
Tenali, the university is excellent teaching and learning activity in an
a virtual heaven of rural intellectually stimulating environment.
quiet and idyllic beauty.
Vignan’s impressive Objectives
academic credentials
To introduce the participants to scholarly
stand a testimony to its research writing and reporting that is required
commitment to offer for journal publications. Post this, participants
quality education. will be equipped for self study
 Schedule of the
Program
DAY 1 : Constructing Interesting
Research Questions:
From Premises to
Hypotheses

Session 1: From Ideas to

Hypotheses
1. How to identify worthy
research gaps
• Strategies for literature
review
Resource Person
• Recognizing limitations
Dr. Abhilash Ponnam and unanswered questions
Associate Professor in 2. Framing hypotheses from
Department of Analytics research gaps
at NMIMS Hyderabad. • Turning gaps into testable
questions
• Writing null and alternative
About the Speaker hypotheses
3. Understanding statistical
He has been in academics verbiage (Part 1)
since last 8 years. He has • Type I Error (False
been part of organizing / Positive)
teaching in 13 FDPs / MDPs • Type II Error (False
in Advanced Research Negative)
Methods and Marketing • p-Value and significance
Research; institutes levels
include ICSSR, L & T
Training and Development Session 2: From Hypotheses to
Institute? Pune. He has Analysis
successfully guided 1 PhD 1. Understanding statistical
student and has been an verbiage (Part 2)
External Examiner for 2 • Power of the test
PhD students. He was • Parametric vs. Non-
Visiting Research Scholar parametric tests
to University of Memphis, 2. Understanding ANOVA and
USA for 10 months. He has Regression Use Cases and
Best Paper Awards from Outputs
prestigious Universities • When and why to use
such as Sam Houston ANOVA or Regression
University, USA & IIM Indore. • Interpreting output:
F-values, R2, coefficients,
assumptions
Day 2:
Indeterminate Methods: Day 3:
Factor and Cluster Paper Clinic : How to write for
Session 3: Scopus Acceptance
Preparing and Understanding Your Session 5:
Data Rethinking Research and
1. Data Cleaning of Survey Ideation
Questionnaire 1. Looking Beyond Literature for
• Handling missing data Research Ideas
• Detecting and addressing • Using industry trends,
outliers policy issues, and societal
• Validating responses and challenges
coding open-ended items • Deriving questions from
2. Introduction to Factor Analysis practice, not just theory
• Concept of latent variables 2. Breaking the Myth of Research
Methodology
• Assumptions and data
suitability (KMO, Bartlett’s • Demystifying rigid
test) structures
• Exploratory Factor Analysis • Choosing methods that fit
(EFA): basics and purpose the question, not the trend
Session 4: Session 6 : Writing and
Publishing with Impact
Advanced Analytical Techniques
1. Structuring Your Paper
1. Factor Analysis (continued)
• Logical flow: introduction,
• Extracting and rotating factors methods, results, discussion
• Interpreting factor loadings • Aligning sections with your
and naming factors core message
2. Cluster Analysis for Respondent 2. Responding to Reviewers
Grouping
• Strategies for addressing
• Types: Hierarchical vs. comments constructively
K-means
• Turning rejections into
• Choosing the number of improvements
clusters
• Interpreting and validating
clusters
 CHIEF PATRONS

Dr. Lavu Rathaiah Dr. Lavu Sri

Chancellor and Krishnadevarayalu
Chairman, Vice Chairman, Vignan University
Vignan Group Member of Parliament

PATRONS

Prof. P. Nagabushan CMDE, Dr. M.S.

Vice Chancellor, Raghunathan
VFSTR University Registrar,
VFSTR University

CO-PATRONS

Dr. K. Kalpana Dr. Sarita Satpathy

Dean, School of Law Head, Department of
and Management Management Studies
Studies

For further information contact

Coordinator Co-Cordinator
Dr. S. Durga Dr. Ch. Hymavathi
Associate Professor, Associate Professor,
Department of Department of
Management studies Management studies

[email protected] | Contact : 9160028805

Vadlamudi, Guntur District - 522 213. | www.vignan.ac.in