Bcom Course Outline_044920
Bcom Course Outline_044920
Office: N/A
Email: [email protected]
4.0 Content
i. Course Objective
• Define Communication
• Define Business Communication
• State the Importance of Business Communication
• Explain Grapevine Communication
• Explain the Organizational Communication Channels
• Define Meetings
• Explain the Importance of Meetings
• Outline and explain element in Meeting Preparation
• Outline and explain element in Meeting Conduct
• Outline and explain element in Post Meeting Matters
• Draft a Memo
• Draft a Notice
• Draft an Agenda
• Design Invitations
• Plan a presentation
• Select and design of presentation aids
• Deliver a presentation
• Make telephone calls
• Receive telephone calls
• Receive calls on behalf of others
• Practice the ethics in telephone calls
ii. Topics
• Introduction to Business Communication
• Presentation Skills
• Telephone Etiquette
• Meeting Planning and Conduct
• Meeting Documentation
Evaluation/Course Requirements
Class Assignments 10%
In-class exams 10%
Mid-semester exams 20%
End of Semester exams 60%
Total 100%
Class attendance and contribution will be one of the modes of assessment. Others will be in-
class exams, quizzes, directed readings, mid-semester and end of semester examination.
7.0 Resources
Guffey, E.M. & Seefer, C.M. (2019). Business English (13th Edition). Cengage Learning
Publishing, United States.
Graig, T. (2018), Taking Care of Business: The Hands-on Business English Textbook,
BlueSky Publishing, United States.
INTRODUCTION TO BUSINESS
COMMUNICATION
Week 1 & 2 • Definition of communication
• Definition of business communication LECTURE
• Importance of business communication
• Grape vine communication
• Organizational communication channels
PRESENTATION SKILLS
Introduction to public speaking
Factors to consider in public speaking
Selection and design of presentation aids
TELEPHONE ETIQUETTE
Week 10 & 11 • Making telephone calls LECTURE,
• Receiving telephone calls MEMORIZATION AND
PRACTICE
• Receiving calls on behalf of others
• Ethics in telephone calls
END OF SEMESTER
COMPRISES OF
THREE SECTIONS
END OF SEMESTER EXAMS
• Section A
(Short answers)
• Section B
(matching)
• Section C
(Document design)
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