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LECTURE 24 - EMPATHY MAPPING AND CONTEXT MAPPING (1)

The document discusses Empathy Mapping and Context Mapping as tools to enhance design thinking through understanding user needs and behaviors. Empathy Maps help synthesize research observations to reveal insights about users' emotions, pain points, and goals. Context Mapping involves techniques like cultural probes to gather deeper contextual information about users.

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Rajeev G Vishwakarma
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15 views12 pages

LECTURE 24 - EMPATHY MAPPING AND CONTEXT MAPPING (1)

The document discusses Empathy Mapping and Context Mapping as tools to enhance design thinking through understanding user needs and behaviors. Empathy Maps help synthesize research observations to reveal insights about users' emotions, pain points, and goals. Context Mapping involves techniques like cultural probes to gather deeper contextual information about users.

Uploaded by

Rajeev G Vishwakarma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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AUGMENTING DESIGN THINKING WITH HUMAN-

COMPUTER INTERACTION
Lecture No. 24
EMPATHY MAPPING AND CONTEXT MAPPING
PROFESSOR SONAL ATREYA
DEPARTMENT OF DESIGN-IIT ROORKEE

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EMPATHY MAPPING
What is an Empathy Map?
The Empathy Map is a powerful tool designed to help
designers empathize with users and synthesize
observations from their research.
This a phase from which we get insights about the
user’s needs, pain points, emotions and
behaviour.
An effective tool at the initial stages (after the
research stage but before requirements and
concepts) of the design process.

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It helps synthesize research
observations and reveal deeper
insights.

It serves as a bridge between


personas and concept deliverables.

Image source: NN GROUP

3
How to create Empathy Maps ?
Know the user and goal
• Who is the person for the map?
• What is the required outcome?
• Two sides of the coins: What’s outside and inside?
• How is the attitude of the participant?
• What is the user saying?
• How are they behaving?

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How to create Empathy Maps?
Know the user and goal
• What does the user hear?
• How does the user’s connections influence him/her?
• What does user think and feel?
• What are the pain points and gain points?
• What are the frustrations and challenges?
• What are the goals and dreams?

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How to create Empathy Maps ?
Two sides of the coins: what’s outside and inside?

What are the users observing? What are their Internal thoughts?

Image source: https://www.interaction-design.org

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Format of Empathy map

Image source: Gamestorming.com

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CONTEXT MAPPING
What is Context Mapping?

Image Source: www.interaction-design.org, www.codecademy.com

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Procedure

Image Source: mobilisationlab.org

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Image Source: academy.dotankdo.com

10
CONTEXT MAPPING
Cultural probes Technique

SOURCE : https://dokriek.medium.com/everything-you-need-to-know-about-context-mapping-in-1-paragraph-8f6edb27e87

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Thank You

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