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Day 4 - Let's Get Technical

This document provides a guide on video production basics, emphasizing the importance of lighting, audio quality, and video resolution. It suggests using either on-screen appearances or graphic slides for videos, with recommendations for equipment and editing software. The document also includes technical specifications for optimal video quality on YouTube.

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benninkelvin4
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5 views

Day 4 - Let's Get Technical

This document provides a guide on video production basics, emphasizing the importance of lighting, audio quality, and video resolution. It suggests using either on-screen appearances or graphic slides for videos, with recommendations for equipment and editing software. The document also includes technical specifications for optimal video quality on YouTube.

Uploaded by

benninkelvin4
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Day 4

Subject: Let's get technical, [firstname]

Hi [firstname],

I suppose you could also call today's lesson “Video Production 101” as I'm going to
give you information that will enable you to “hit the ground running”.

Like I mentioned yesterday, you can either have videos where you appear on screen,
or ones which are graphics with your voiceover.

If you're going to appear on screen, make sure you get the lighting right.
“Rembrandt lighting” is the best. Likewise, make sure the audio is clear and free
from distractions like wind noise, crackles and “noises off”. Use a lavalier
microphone for best results.

Invest in a good quality video camera. You can generally pick up good second user
or refurbished one on eBay for a very reasonable price. If you're on a tight
budget, you can always use your smartphone if the camera is good enough. Hold the
phone longways so that the video fits in the YouTube player window properly. Bear
in mind that people will judge you by the quality of your video, so rehearse your
delivery until you appear confident. Edit your video to cut out any mistakes, and
add your logo and website URL at the end. You can use free editing software like
DaVinci Resolve to get a professional result.

If you don't want to appear on camera, you can create graphic slides using
presentation software like Microsoft Powerpoint(TM) and record and edit the
presentation using Techsmith Camtasia. Powerpoint comes bundled with most Windows
computers, and there is a free trial version of Camtasia, so you won't need to
shell out a lot of money to begin with. Invest in a good, quality microphone; and
again, make sure the audio is clear and free from distractions.

Generally speaking your videos should be in HD. Minimum HD720, although YouTube
prefer them in full HD1080. Either way, they should be NTSC 30 fps and 16:9 ratio.
Full technical specs can be found here:
https://support.google.com/youtube/answer/4603579

Warmly,

[Your Name]

PS Your copy of my YouTube Mastery guide is waiting for you here: [link to sales
page]

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