Business

Communication

16/09/2020

Report on
1|Page Group B
 Business Communication

Submitted to:
Tanzia Rahman
Department of Business Administration
Notre Dame University Bangladesh

Submitted by:
Group B
Name: Meher Nigar Oishe
ID: 201010030
Name: Dhrubo Majumder
ID: 201010006
Name: Ishtiak Ahmed
ID: 201010005
Name: Md Maynul Islam Safat
ID: 201010004
Department: Business Administration
Section: 16A

16/09/2020

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 LETTER OF TRANSMITTAL

14.09.2020

Tanzia Rahman
Department of Business Administration
Notre Dame University Bangladesh

Subject: Submission of Internship Report

Dear Ma’am,
We are so pleased to present the report that is component of our course. We have learned
about the chapter business communication and submitting a report about it.
It is highly obliging that you receive this report and make a valuable assessment. If you find this
paper helpful and informative, it would be a great pleasure to have an apparent perspective on
the matter.

Sincerely Yours,
On behalf of Group B,
Md Maynul Islam Safat
ID: 201010004

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 Executive Summery

Business communication is exchanging information in order to promote an organization's goals,

objectives, aims, and activities, as well as increase profits within the company. The sharing of
information between people within an enterprise that is performed for the commercial benefit
of the organization is known as business communication. Business communication can also
refer to how a company shares information to promote its product or services to potential
consumers. Communication is an integral part of business .Business can’t survive without
communication.
Business cannot survive without business communication. An organization needs internal and
external communication to reach its goals, they also needs personal communication within its
employs for better work environment. An organization needs to insure internal communication
within its different departments. Also they need to communicate external personals like Buyers,
Suppliers, Customers, Governments, Service Companies and all the other external personals. An
organization cannot survive without its internal and external communications.

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 Table of Contents

 Introduction……………………………………………………………………………………………6
 Business Communication………………………………………………………………………..7
 The Role of Communication in Business………………………………………………7-8
 Categories of Business Communication……………………………………………………9
 Internal-Operational communication………………………………………………………9
 External-Operational communication…………………………………………………9-10
 Personal communication………………………………………....…………………………..10
 Communication Networks………………………………………………………………..10-16
 Written, Oral, Electronic communication………………………………………….16-17
 Developing better listening skills………………………………………………………17-18
 Barriers of effective listening……………………………………………………………18-19
 Tips for becoming an active listener………………………………………………………19
 Improving Nonverbal communication skills………………………………………19-20
 Stereotyping………………………………………………………………………………………….20
 Tips for minimizing oral miscommunication among cross-cultural
audiences………………………………………………………………………………………...20-21
 Tips for minimizing written miscommunication among cross-cultural
audiences…………………………………………………………………………………………21-23
 Conclusion…………………………………………………………………………………………….24
 REFERENCES………………………………………………………………………………………….25

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 Introduction
The way we communicate with others is such a habitual part of us that we rarely stop and think
about it. This translates into business communication too. Organizations, after all, aren’t
faceless entities, but groups of real people.
Communication is simply the act of transferring information from one place to another.
Communication is the process by which we can communicate with each other. Or other words
we can say that it is a process of exchanging our feelings, idea, thought, information frame one
place to other place or one person to another person. It can be oral, verbal, nonverbal, written
and symbolic. Moreover communication should be meaningful.
Effective communication affects processes, efficiency, and every layer of a company.
Organizations with connected employees have a spike in productivity of up to 25%.
How would a 25% productivity lift impact your company’s success? Would you see a revenue
increase?
Better customer service and hence, happier customers? Higher profits?
All of the above (and more)?
In this guide, we’ll cover all we need to know to set up a successful business communication
process.
The sharing of information between people within an enterprise that is performed for the
commercial benefit of the organization is known as business communication. We can also refer
when a company shares information to promote its products or services to potential customer
as well as increase profits that is call business communication. In addition, business
communication can also refer to how a company shares information to promote its product or
services to potential consumers.
An organization needs internal and external communication to reach its goals, they also needs
personal communication within its employs for better work environment. An organization
needs to insure internal communication within its different departments. Also they need to
communicate external personals like Buyers, Suppliers, Customers, Governments, Service
Companies and all the other external personals. An organization cannot survive without its
internal and external communications.

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 Business Communication
The sharing of information between people within an enterprise that is performed for the
commercial benefit of the organization is known as business communication. Business
communication is the process of sharing information between people within and outside a
company. The sharing of information between people within an enterprise that is performed
for the commercial benefit of the organization. In addition, business communication can also
refer to how a company shares information to promote its product or services to potential
consumers.
Effective business communication is how employees and management interact to reach
organizational goals. Its purpose is to improve organizational practices and reduce errors.
The importance of business communication also lies in:
 Presenting options/new business ideas
 Making plans and proposals (business writing)
 Executing decisions
 Reaching agreements
 Sending and fulfilling orders
 Successful selling
 Effective meetings
All organized activity in a company relies on the process of business communication. This could
be anything from managerial communication to technical communication with vendors. And
once communication becomes unclear, the company’s core systems risk falling apart. Data
shows that 60% of internal communications professionals do not measure internal
communications. Potential reasons include not knowing where to start, the next steps, or how
to calculate ROI.

The Role of Communication in

Business
The role of communication is no longer a mystery in any way. Still, we don’t get to manage it
the right way to achieve our objectives. Whether it is the role of communication in business or
in our personal lives. We assume things and usually listen to respond back. It is totally against
the spirit of effective communication. The roles of communication are mention below:
1. EXCHANGING INFORMATION:

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Communication is important to exchange information between two or more parties. Whether it
is your client or your supplier and employees, you’ll need to share information with them to
keep them updated. It is not essential for information purposes only. Rather you also need it for
getting the right thing done in the right manner.
Imagine a scenario where you need an ABC product of a particular quality. You communicated
the message to the supplier to provide you with ABC product but did not mention the quality
required. In that case, there is a high probability that you won’t get the required item. So, it
would result in wastage of time and your financial resources too.
2. GOAL ACHIEVEMENT:
If you are working with a group of people or anyone other than you, you’ll need to share your
opinion and goals to ensure that everyone else is on the same page. Without synchronization of
your goals, you cannot expect results to go in your favor. Doubt this statement? Let’s create a
scenario to have a better understanding.
Have you set increasing the revenues by 5% as your business goal? But you haven’t
communicated the goal itself or the strategy that you wish to pursue with the other members
of the team, then the chances are that each of the members would have a different goal and
strategy in mind. Such a chaos would not help in the achievement of your goals. You’ll have to
communicate it in a way that you take others on board. Only then you can expect to achieve
goals.
3. DECISION MAKING:
The decision-making regarding the business is dependent on information that you would collect
regarding the particular aspect of the business. How do you expect to collect this information
and formulate strategy? You’ll have to communicate with someone to collect information or
discuss it for making strategies. Even if you think you can manage the process up till here on
your own, you’ll still need to communicate your decision to the others for implementation. So,
there is no way out without realizing the role of communication in business.
4. MARKETING BUSINESSES:
Either you are selling a B2B product or a B2C product, you’ll need to tell your customers about
these products or services. This, in simple terms, is “marketing”. It involves the communication
of the right kind of message to the right audience. Without this communication, you cannot
expect to sell your products or reach your audience in an effective manner. Branding is another
important aspect and you can know more about it through this article.
There are numerous other aspects that would highlight the importance of communication. But I
suppose you would have got the glimpse of the importance.

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 Categories of Business
Communication
Depending on every particular enterprise, several business communication methods have been
implemented. These methods share some common patterns, but they come with different
styles of delivering the information. The most common types of business communication are:
1. Internal-Operational communication.
2. External-Operational communication.
3. Personal communication.

Internal-Operational
communication
Communication that occurs for carrying out operations of the organization is known as internal
operational communication. All the communicating done in conducting work within a business
are known as Internal-Operational communication. It is vital for business success.
Internal members of the organization such as workers, managers, the board of directors,
members of trade unions etc. are the participants of internal communication. This type of
organizational communication takes the form of oral and written.
Moreover, internal communication occurs in various patterns depending on the flow of
information such as horizontal communication and vertical communication. Horizontal
communication occurs when information is exchanged between two people holding the same
ranks and positions in the organization hierarchy.
In vertical communication, information flows between superiors and subordinates. Vertical
communication is mainly of two types, such as downward communication and upward
communication. Downward communication occurs when superiors send instructions, orders,
and advice to the subordinates.
On the other side, when subordinates convey their attitudes, opinions, suggestions etc. to the
superiors, it is called upward communication.

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 External-Operational
communication.
Communication with the external parties or groups is known as external operational
communication. All the work-related communicating that is done outside the business are
External-Operational communication. External parties include customers, suppliers,
government agencies, regulatory authority, local community, special interest group and the
general public. Without communicating with these external parties, it is not possible to achieve
organizational goals.
Public: Suppliers, Customers, Governments, Service Companies are External-Operational
communication. External-Operational communication all the efforts for direct selling
(advertising, telephoning).External-Operational communication is the image of the company:
website, public relations.

Personal communication
Communication that occurs for exchanging personal information, ideas and feelings rather than
business related information are termed as personal communication. Not all communication
that occurs in business is personal. Non-business related exchange of information and feelings
among people are Personal communication.
Whenever people come in contact with each other, they engage in personal communication.
Personal communication is a crucial part of organizational communication. Although such form
of communication does not deal with operational plans, it influences the attitudes of the
employees regarding those operational plans.
Therefore, every organization must recognize personal communication as part of its overall
organizational communication.
Organizational communication is a process which involves the transmission and accurate
replication of ideas ensured by feedback for the purpose of eliciting actions which will
accomplish organizational goals.

Communication Networks
A communication network refers to the method that employees pass on information to other
employees in an organization. Let's take a look at four different types: the wheel network, chain

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network, circle network, and all-channel network. Moreover there are mainly two types of
network in business communication which are mention below:

1. Formal Communication Networks:

Some popular networks of communication observed in a formal organization might be, as

described below:

(i) Circle network: In a circle network, a person can communicate with two other persons one

to his/her right and the other to his/her left. This network is observed e.g. when managers are

therein a meeting. The manager, in question, can converse with two sit to his right and left. In

the given circle network, A can communicate with B and D; B with A and C; C with B and D; and

D with A and C.

(ii) Wheel network:

In a wheel network, there is one central authority, like the hub of the wheel; and all persons

can communicate only with and through that central authority as shown below:

In the given figure, A is the hub of the wheel network. B, C, D and E can communicate only

through A with one another. This is called communication through the proper channel.

(iii) Chain network:

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Chain network (or scalar chain network) is nothing but communication via the scalar chain or

the line of command.

It can depicted as follows:

The communication will proceed from A to B; B to C and so on up to from H to I. It can take

place downwards from A up to I or upwards from I up to A via various links of the scalar chain.

This communication network is slow but carries most authentic communication.

2. Informal Communication Networks:

Some popular networks found in an informal organization are described and depicted below:

(i) Single strand network:

The message is conveyed from one person to another on a strand basis; in this figure from A to

B, from B to C, form C to D and so on till it finally reaches to X, the last man on the strand. This

pattern of grapevine may be usually followed for conveying some urgent or emergency news.

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(ii) Leisure-time gathering network:

Quite often, people assemble in groups during leisure-time e.g. lunch-break, tea break etc. This

informal gathering of people may be called leisure-time gathering. On such occasions, the basic

purpose of people is to entertain themselves by releasing boredom caused by the pressure of

organizational work-assignment.

As such people may indulge in gossips, cutting jokes or talking about things of a light nature.

During leisure-time people may also talk about or exchange views about organizational matters

or evens. The highlight of leisure-time gathering system is that any one of the group may

become ‘hero’ at the moment and tell something interesting or eventful to all comprised in the

group; as depicted by this figure.

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(iii) Casual restricted network:

Sometimes, it is observed that some persons tell news, messages etc. to only few best known

to them. In this system, some persons may not receive the news or information told to some

others, by some active communicator.

Once possible reason behind the causal restricted system is that people think that the news is

either old or too insignificant to be told to all. Those who do not get the news may try to infer

the same from other sources; and in the process misinterpretations or rumors may do develop

well.

In the figure drawn here, A tells to B and D. D tells to G and G tells to F.C, H, E and I do not get

the news at all.

(iv) Clique-to clique network:

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A clique is a small group of persons whose members usually do not like others to join the group.

In the clique-to-clique system one member of a clique tells something to all members of that

clique.

Since one person of a clique may be associated with some other clique also; messages

conveyed in one clique might be communicated to the other clique by a common member of

the two cliques and so on.

In this manner, news and views spread from ‘clique-to-clique’; and ultimately a large number of

persons of many groups may get the information initially communicated in the first leading

clique.

This informal organizational linkage pattern is depicted below:

In this figure depicting three clique; A and Z are common members of two cliques; and are

responsible for ‘clique-to-clique communication grapevine communication.

(v) Mutual exchange on social-gathering network:

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People may have an occasion to meet others on social gatherings e.g. marriages, receptions,

kitty parties, religious functions like, Holi, Diwali, Id etc. In these types of gatherings people

exchange news with one another; giving information to others which they have and getting

information from others which they do not have.

The information may relate to any type of issues ranging from personal affairs to organizational,

social and national issues etc. Mutual exchange social gathering systems are a source of

information-generation, misinterpretation, rumors, gossips etc.

This pattern is depicted below:

Written, Oral, Electronic

communication
There are three type of communication and formal channels we use on daily basis: Written,
Oral, Electronic.
Written: Written communication is mainly writing or typing symbols like letters and numbers to
convey information. When a message or information is exchanged in written form is also called
written communication. Memos, Letters, Annual report, Company news letter, Bulletin
postings.

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Oral: Oral communication is the process of verbally transmitting information and ideas from
one individual or group to another. It is one of the most common types, often used during
presentations, video conferences and phone calls, company meeting, face to face conversation,
and team meeting. Verbal communication is important because it is efficient. And oral
communication can be either formal or informal.
Electronic: the communication which uses electronic media to transmit the information or
message using computers, e-mail, instant messaging, video conferencing etc.

Developing better listening

skills
Researchers suggest that we listen at only 25 to 50 percent efficiency. Such poor listening habits
are costly in business and affect professional relationships. Messages must be rewritten,
shipments reshipped, appointments rescheduled, contracts renegotiated, and directions
restated.
Here are some tips to developing better and effective listening skills:
1) Repeat what is said to you. When someone is telling you a story or has information that
is important to them to share with you, repeat what they have said. This will not only
show them you were listening, but it will also ensure that you remember what was said
to you later.
2) Write it down. If you are in a classroom, an interview, or on a sales call, one of the most
effective ways to listen is to write down what one is saying. Make sure they know you
are going to take notes, and then take out your notebook and pen to get started. You
would be amazed at how much you will remember of the conversation if you just write
it down!
3) Maintain eye contact and provide non-verbal cues. One of the keys to listening is to pay
attention to the speaker. Maintain eye contact and acknowledge what they are saying as
they are saying it. Again, one way to ensure you have heard them is to say something
like: “So, (Susie), if I understand you correctly, you want.(insert what they have just said
to you here).” This will keep both you and the speaker on track and focused on the
conversation.
4) Avoid outside distractions. If someone wants to talk with you, whether business or
personal in nature, turn off your phone, turn off your radio, turn off your TV, and make
sure you are both comfortable. In an office setting, make sure you are behind closed
doors, and that outsiders know that you are in a meeting in which you cannot be
disturbed. Avoid meetings in your office, where your email can become a huge
distraction.

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 5) Listen from the heart. Empathy for the individual speaking is another critical factor in
developing effective listening skills. If you listen with your heart and not your head, you
will listen more clearly, because you won’t be thinking about yourself.
6) Practice, practice, practice. Every time someone speaks to you, practice your listening
skills. Don’t wait for “important” conversations. You can’t determine which
conversations are important to the other individual and which are not. Practicing
effective listening skills with every conversation is critical to deepening relationships and
becoming known as an empathetic listener.
7) Mirror body language. If the person with whom you are engaging in conversation is
sitting back, cross-legged, with arms folded in their lap, it is important that you mirror a
similar image in your own body language. This will subconsciously indicate to them that
you are listening to them, and will put their mind at ease in being able to speak openly
and honestly with you.
8) Ask clarifying questions. If in listening to someone speak, there are points which are not
clear, ask questions. Don’t berate them, but ask questions that will show them that you
are paying attention and are truly interested in the topic in which they are discussing.
Overall, effective listening starts with you. To become an effective listener, open your ears, shut
your mouth, and open your heart. Once you start truly listening to what people are saying vs.
simply hearing them, you will likely learn a lot about yourself in the process.

Barriers of effective listening

A barrier to listening is anything that is physically or philologically hindering you from
recognizing, and understanding the message that you are receiving.
Physical barriers: An example of a physical barrier to communication is geographic distance
between the sender and receivers. Physical impediments include hearing disabilities and noisy
surroundings.
Psychological barriers: Psychological barriers are due to the emotional character and mental
limitations of human beings. Any type of psychological state can affect your ability to send and
receive a message.
Language Barriers: language and linguistic ability may act as a barrier to communication. Even
when communicating in the same language, the terminology used in a message may act as a
barrier if it is not fully understood by the receivers.
Nonverbal distraction: Unusual clothing or speech mannerisms, body twitches, or a radical
hairstyle can cause enough distraction to prevent us from hearing what the speaker has to say.

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Thought speed: Thought speed is greater than speaking speed. Thought speed is the speed at
which most people can think compared to the speed at which they can speak.
Faking attention: The person who is faking attention is just ‘hearing’ but not ‘listening’. The
person is acting as if he is listening. There may be some eye contact and the person may even
be nodding, but the mind is elsewhere.
Grandstanding: Most of us would rather talk because our own experiences and thoughts are
most important to us. Sometime we fail to listen carefully because we are just waiting politely
for our turn to speak.

Tips for becoming an active

listener
The following keys will helps become an active and effective listener:

 Stop talking
 Control your surroundings
 Establish a receptive mind-set
 Keep an open mind
 Listen for main points
 Capitalize on lag time
 Listen between the lines
 Judge ideas, not appearances
 Hold your fire
 Take selective notes
 Provide feedback

Improving Nonverbal
communication skills
Nonverbal communication includes all unwritten and unspoken messages, intended or not.
When verbal and nonverbal messages clash, listeners tend to believe the nonverbal message.
When verbal and nonverbal messages conflict, receivers put more faith in nonverbal cues. In
one study speakers sent a positive message but averted their eyes as they spoke. Listeners
perceived the total message to be negative. Moreover, they thought that averted eyes
suggested lack of affection, superficiality, lack of trust and non-receptivity.

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Successful communicators recognize the power of nonverbal messages. Broadcast by body
language might be helpful in understanding the feelings and attitudes of senders. It is unwise,
however, to attach specific meanings to gestures or actions. Some of the ways to improve
nonverbal communications are mention below:
1. Eye Contact:
The eyes are thought to be the best predictor of a speaker’s true feelings. Don’t avoid eye
contact, but do avoid staring. It’s important to meet someone’s gaze. It shows you are
interested and that your focus is on them – quite literally!

2. Facial Expression:
The expression on a person’s face can be almost as revealing of emotion as the eyes. Experts
estimate that the human face can display over 250,000. People can communicate information
in numerous ways, so pay attention to things like eye contact, gestures, posture, body
movements, and tone of voice. All of these signals can convey important information that is not
put into words.
3. Posture and Gestures:
A person’s posture can convey anything from high status and self-confidence to shyness and
submissiveness. Postures and Gestures play a vital role in public speaking. A person's posture
tells the audience about that person's state of mind. Gestures help in stressing on key points
and also in connecting with the audience.

Stereotyping
Stereotypes. Our perceptions of other cultures sometimes cause us to form stereotypes about groups of
people. A stereotype is an oversimplified perception of a behavioral pattern or characteristic applied to
entire groups.

For example, the Swiss are hardworking, efficient, and neat; Germans are formal, reserved, and blunt;
Americans are loud, friendly, and impatient; Asians are gracious, humble, and inscrutable. These
attitudes may or may not accurately describe cultural norms. But when applied to individual business
communicators, such stereotypes may create misconceptions and misunderstandings.

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 Tips for minimizing oral
miscommunication among
cross-cultural audiences
When you have a conversation with someone from another culture, you can reduce
misunderstandings by following these suggestions:
1) Use simple English: Speak in short sentences (under 20 words) with familiar, short word.
Eliminate puns, shorts and military references, slang and jargon (special business terms)
Be especially alert to idiomatic expressions that can’t be translated, such as burn the
midnight oil and under the weather.
2) Speak slowly and enunciate clearly: Avoid fast speech, but don’t raise your voice. Over
punctuate with pauses and full stops. Always write numbers for all to see.
3) Encourage accurate feedback Ask probing questions and encourage the listener to
paraphrase what you say. Don’t assume that a yes, a nod, or a smile indicates
comprehension or assent.
4) Check frequently for comprehension Avoid waiting until you finish a long explanation to
request feedback. Instead, make one point at a time, pausing to check for
comprehension. Don’t proceed to B until A has been grasped
5) Observe eye messages be alert to a glazed expression or wandering eyes. These tell you
the listener is lost
6) Accept blame If a misunderstanding results, graciously accept the blame for not making
your meaning clear
7) Listen without interrupting Curb your desire to finish sentences or to fill out ideas for
the speaker. Keep in mind that North Americans abroad are often accused of listening
too little and talking too much.
8) Remember to smile! Roger Axtell, international behavior expert, calls the smile the
single most understood and most useful form of communication in either personal or
business transactions
9) Follow up in writing after conversations or oral negotiations, confirm the results and
agreements with follow-up letters. For proposals and contracts, engage a translator to
prepare copies in the local language.

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 Tips for minimizing written
miscommunication among
cross-cultural audiences
Cross-cultural communication can be a tricky business. These basic tips can go a long way in
minimizing misunderstandings and maximizing your cross-cultural communication skills. Here
are some simple tips to help you improve your cross-cultural communication:
Slow Down
Even when English is the common language in a cross-cultural situation, this does not mean you
should speak at normal speed. Slow down, speak clearly and ensure your pronunciation is
intelligible. Transform the Way You Communicate Quickly and Easily!

Separate Questions
Try not to ask double questions such as, "Do you want to carry on or shall we stop here?" In a
cross-cultural situation only the first or second question may have been comprehended. Let
your listener answer one question at a time.
Avoid Negative Questions
Many cross-cultural communication misunderstandings have been caused by the use of
negative questions and answers. In English, we answer 'yes' if the answer is affirmative and 'no'
if it is negative. In other cultures, a 'yes' or 'no' may only be indicating whether the questioner is
right or wrong. For example, the response to "Are you not coming?" may be 'yes', meaning 'Yes,
I am not coming.' Communicate Better and more Effectively in Just Two Days!
Take Turns
Cross-cultural communication is enhanced through taking turns to talk, making a point and then
listening to the response.
Write it Down
If you are unsure whether something has been understood write it down and check. This can be
useful when using large figures. For example, a billion in the USA is 1,000,000,000,000 while in
the UK it is 1,000,000,000.Five Days to Change the Way You Communicate Forever!

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Be Supportive
Effective cross-cultural communication is in essence about being comfortable. Giving
encouragement to those with weak English gives them confidence, support and trust in you.
Check Meanings
When communicating across cultures never assume the other party has understood.

Be an active listener.
Summaries what has been said in order to verify it. This is a very effective way of ensuring
accurate cross-cultural communication has taken place. Get Real Confidence in Your Ability to
Deliver Great Presentations!

Avoid Slang
Even the well-educated foreigner will not have a complete knowledge of slang, idioms and
sayings. The danger is that the words will be understood but the meaning missed.
Watch The humor
In many cultures, business is taken very seriously. Professionalism and protocol are constantly
observed. Many cultures will not appreciate the use of humor and jokes in the business
context. When using humor think whether it will be understood in the other culture. For
example, British sarcasm usually has a negative effect abroad.
Maintain Etiquette
Many cultures have certain etiquette when communicating. It is always a good idea to
undertake some cross-cultural awareness training or at least do some research on the target
culture.
Cross-cultural communication is about dealing with people from other cultures in a way that
minimizes misunderstandings and maximizes your potential to create strong cross-cultural
relationships.
The above tips should be seen as a starting point to greater cross-cultural awareness.

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 Conclusion

Communication is neither the transmission of a message nor the message itself. It is the mutual
exchange of understanding, originating with the receiver. Communication needs to be effective
in business. Communication is the essence of management. The basic functions of management
(Planning, Organizing, Staffing, Directing and Controlling) cannot be performed well without
effective communication.
Business communication involves constant flow of information. Feedback is integral part of
business communication. Organizations these days are very large and involve large number of
people. There are various levels of hierarchy in an organization. Greater the number of levels,
the more difficult is the job of managing the organization. Communication here plays a very
important role in process of directing and controlling the people in the organization. Immediate
feedback can be obtained and misunderstandings if any can be avoided. There should be
effective communication between superiors and subordinated in an organization, between
organization and society at large (for example between management and trade unions). It is

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essential for success and growth of an organization. Communication gaps should not occur in
any organization.

REFERENCES:

1. Business Communication Slide (Communication)

2. https://www.nextiva.com/blog/what-is-business-communication.html
3. http://www.businessdictionary.com/definition/business-communication.html
4. https://medium.com/@doersempire/role-of-communication-in-business-b36cef3c22ff
5. https://www.eztalks.com/unified-communications/types-of-business-
communication.html
6. https://www.iedunote.com/communication-forms#:~:text=Communication%20that%20occurs
%20for%20carrying,known%20as%20internal%20operational%20communication.&text=This
%20type%20of%20organizational%20communication,telephone%2C%20meeting%2C%20speech
%20etc.
7. https://www.yourarticlelibrary.com/management/communication/2-main-types-of-
communication-networks-business-communication/69881
8. http://content.moneyinstructor.com/1522/goodlistening.html
9. https://www.impactfactory.com/library/communication-skills-ten-tips-cross-cultural-
communication

25 | P a g e G r o u p B