Google Data Analytics Course - NOTES Latest
Google Data Analytics Course - NOTES Latest
1. Overview of Course
- Module 1 – Usage of Tools and Skills to make
decisions.
- Module 2 – Data Life Cycle and Data Analysis Process
(Intro to apps)
- Module 3 – Tools of Data Analysis (Spreadsheets,
Query Languages and Data Visualization)
- Module 4 – Tasks, Business and Jobs regarding Data
Analysis.
3. Important notes
- Data Analysis is rooted in Statistics.
2. Understanding context
3. Having technical mindset
- A technical mindset involves the ability to break
things down into smaller steps or pieces and work
with them in an orderly and logical way
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4. Data design
- Data design is how you organise information.
5. Data strategy
- Data strategy is the management of the people,
processes, and tools used in data analysis.
Analytical Thinking
- Identifying and defining a problem and then solving it
using the data organized, in a step-by-step manner.
- 5 Key Aspects of Analytical thinking :’
a) Visualization – Graphical representation of
information (Graphs, Maps, Charts).
b) Strategy – See what you want to Achieve, Helps with
focus.
c) Problem-Orientation – Identify, Describe and Solve.
E.g – Gain insight through customer experience.
d) Correlation – Correlation does not mean
Causation
e) Big-Picture and Detail-Oriented Thinking. – Look at
the problem from all perspectives
- Be a Versatile Thinker – Think from all perspectives
- ASK WHY 5 Times? – To identify the Root Cause
(You get the answer to the problem at around the
5th Why)
- Gap Analysis – Examine the gaps in the data.
Understanding where you are now and where you want to
be