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BBA Course Matrix

The document outlines a course matrix for a program spanning six semesters, detailing various courses along with their types and credit values. Each semester includes core courses (CC), elective courses (CE), general electives (GE), and skill enhancement courses (SEC), with total credits ranging from 20 to 24 per semester. The total credits for the program are structured to provide a comprehensive education in business management and related fields.

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3 views

BBA Course Matrix

The document outlines a course matrix for a program spanning six semesters, detailing various courses along with their types and credit values. Each semester includes core courses (CC), elective courses (CE), general electives (GE), and skill enhancement courses (SEC), with total credits ranging from 20 to 24 per semester. The total credits for the program are structured to provide a comprehensive education in business management and related fields.

Uploaded by

ayishaheljo1409
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course Matrix

Semester I

Course Course Course


Course Title
No. Type Credit
1 Language English 4
2 CC1 Business Management 4
3 CE1 Accounting for Business 4
4 CE2 Modern Business Environment 4
5 CE3 Business Regulatory Framework 4
6 GE1 Quantitative Techniques for Management 4
Total Credit 24

Semester II

Course Course Course


Course Title
No. Type Credit
7 CC2 Marketing Management 4
8 CC3 Organization Behavior and HRM 4
9 CE4 Cost and Management Accounting 4
10 CE5 Corporate Finance 4
11 GE2 Introduction to Business Analytics 4
12 AEC1 Communicative English 4
Total Credit 24

Semester III

Course Course Course


Course Title
No. Type Credit
13 CC4 Managerial Economics 4
14 CE6 Consumer Behavior 4
15 CE7 Sales Management 4
16 CE8 Technology for Business 4
17 AEC2 Environmental Science 4
Total Credit 20
Semester IV

Course Course Course


Course Title
No. Type Credit
18 CC5 Macroeconomics 4
19 CC6 Financial Markets and Instruments 4
20 DSE1 Services Marketing 4
21 DSE2 Advertising and Sales Promotion 4
22 GE3 Entrepreneurship 4
Total Credit 20

Semester V

Course Course Course


Course Title
No. Type Credit
23 DSE3 Brand Management 4
24 DSE4 Retail Marketing 4
25 DSE5 Digital Marketing and E- Commerce 4
26 SEC1 Research Methodology 4
27 SEC2 Personal and Managerial Effectiveness 4
Total Credit 20

Semester VI

Course Course Course


Course Title
No. Type Credit
28 CC7 Operations Management 4
29 CC8 Strategic Management 4
30 DSE6 International Marketing 4
31 GE4 Information Systems for Business 4
32 SEC3 Ethics and Values 4
33 SEC4 Research Project* 4
Total Credit 24

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