Scribd
Upload
5 views

IBRM Course outline_MBBA235L

The Bachelor of Business Administration course 'Introduction to Business Research Methods' focuses on developing students' understanding of business research methodologies, including problem definition, research design, data collection, and statistical analysis. The course includes four modules covering topics such as sampling, hypothesis testing, and ANOVA, with a total of 56 lecture hours. Assessment is based on internal assessments, a mid-term exam, and an end exam, with a total weightage of 100%.

Uploaded by

Shubham Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
5 views

IBRM Course outline_MBBA235L

The Bachelor of Business Administration course 'Introduction to Business Research Methods' focuses on developing students' understanding of business research methodologies, including problem definition, research design, data collection, and statistical analysis. The course includes four modules covering topics such as sampling, hypothesis testing, and ANOVA, with a total of 56 lecture hours. Assessment is based on internal assessments, a mid-term exam, and an end exam, with a total weightage of 100%.

Uploaded by

Shubham Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Program Name Bachelor of Business Administration

MBBA235L Introduction to Business Research L T P C


Methods
Owning School/Department School of Management 3 1 0 4
Pre-requisites/Exposure Statistics

Course Outcomes (COs)


On completion of this course, the students will be able to:

CO 1: Develop an Overview of BRM


CO 2: Define research problems in the context of strategic and non-strategic business decisions
and specifying information needed
CO 3: Evaluate the research design for the decision situation
CO 4: Understand Qualitative and quantitative research and Language and Numeric data
processing
CO 5: Evaluate and interpret available and new information

CO-PO/PSO Mapping

PO1 PO2 PO3 PO4 PO5 PSO1 PSO2 PSO3


CO1 3 1 3 3 3 2 2 2
CO2 3 3 1 3 1 3 2 1
CO3 3 3 1 1 1 2 3 1
CO4 3 3 3 3 1 2 3 1
CO5 3 1 3 3 3 3 2 3

1=weakly related 2= moderately related 3=strongly related

Course Contents:

Module I: Introduction to Business Research 15 lecture hours


Definition of Business research, Types of research, Process of research, Research applications in
Business decisions, features of good research study. Formulation of research problem and
development of research hypotheses: defining the research problem, problem identification
process, formulation of research hypotheses. Research Designs: Exploratory and descriptive

Module II: Data collection, measurement and Scaling 15 lecture hours


Data collection methods: qualitative methods of data collection, Questionnaire Designing,
Introduction to data and basic statistics, Scales of measurement, Population and sample,
Frequency distribution, Graphical representation of data, Measures of central tendency, mean,
median, mode, quartiles, measures of dispersion, range, variance, standard deviation,
introduction to probability, simple, joint and conditional probability

Module III: Sampling and sampling 15 lecture hours


Sampling and sampling distributions: sampling design process, random versus non-random
sampling, random sampling methods, non-random sampling methods, sampling errors and non-
sampling errors, sampling distribution, central limit theorem, sample distribution of sample
proportion p. Estimation for single population, types of estimates, z statistic for estimating
population mean, estimation of confidence interval for population mean, estimation of
population mean using t statistic, estimation of confidence interval for population mean.
Hypothesis testing for single population, introduction to hypothesis testing, hypothesis testing
procedure, two-tailed and one tailed tests of hypothesis, Type I & Type II error, hypothesis
testing for single population means using the z statistic, hypothesis testing for single population
means using the t statistic;

Module IV: ANOVA, Correlation and Regression 11 lecture hours


Analysis of variance and experimental designs (ANOVA): Introduction to experimental design,
analysis of variance, completely randomized design (One-way ANOVA).

Text Book :

1. Cooper, Donald R., and Pamela Schindler. Business research methods. Mcgraw-hill,
2014.
Reference Books :
2. Levin, Richard I., and David S. Rubin. Statistics for management. Prentice Hall, 1991.

3. Cooper, Donald R., and Pamela Schindler. Business research methods. Mcgraw-hill,
2014.

4. Hair Jnr, Joseph F., William C. Black, Barry J. Babin, and Rolph E. Anderson.
"Multivariate data analysis." (2010).

5. Chawla, Deepak, and Neena Sodhi. Research methodology: Concepts and cases. Vikas
Publishing House, 2011.

Assessment Scheme:
Components Internal Assessment Mid Term Exam End Exam Total

Weightage (%) 40% 25% 35% 100%

You might also like