INTRODUCTION TO

University of Santo Tomas ENTREPRENEURSHIP

OUTLINE OF THE
LESSON
• Definition of Entrepreneurship
• Characteristics of an Entrepreneur
• Competitive Advantage in
Entrepreneurship
• Field of Expertise
• Entrepreneurship vs Employment
Give me two random
objects (may be
around you or not)
 Let’s put the two
random objects
together and create a
product
 What is
Entrepreneurship?
ENTREPRENEURSHIP
Batisan, 2016
refers to all the processes and activities involved in
establishing, nurturing, and sustaining a business
enterprise. It is an economic activity that involves
setting up, operating, and taking the financial risks of a
business.
RONALDO BATISAN
Entrepreneurship involves seeking
opportunities for a market, establishing and
operating a business out of the opportunity,
and assessing its risks and rewards through
close monitoring of the operations.
 Who is an
Entrepreneur?
ENTREPRENEURS
From the French term “entreprendre”
which means ”to undertake”

Oxford Dictionary 2017

A person who sets up a business or business, taking on
financial risks in the hope of profit.

Forbes 2012
A person who attempts to create a new product, service or solution
while accepting responsibility for the results.
Entrepreneurs
They create value by
introducing new
products or services
of finding better ways
of making them.
Tony Tan Caktiong
IF YOU COULD IMPROVE ANY
PRODUCT YOU’VE BEEN USING,
WHAT WOULD IT BE AND HOW
WOULD YOU WANT IT TO BE
BETTER?
Melanie Perkins
Canva
MELANIE PERKINS
She was a part-time designs teacher at Perth, AUS
She realized one problem: design tools are so
complex and difficult to navigate

“I wanted to make design

software simple, online,
and collaborative”
MELANIE PERKINS
Her first venture was doing layouts for school yearbooks
”Fusion” her yearbook business settled with direct marketing.
Sending in yearbooks to different school to get leads.
After getting into WA Inventor of the year and winning 2 nd

runner up, Melanie and Cliff got into capital raise events.

Their 2nd year in the event, they met Bill Tai of Silicon
Valley, the first venture capitalist met by Melanie.
She met up with potential
Investors and engineers in San Francisco while Cliff
stayed and worked on Fusion.

She tried to hire a tech team to make “Canva”

happen, to no avail. She went back to Perth with a
heavy heart.
“The constant rejection was difficult to deal with, the long
days were exhausting, and success seemed like a world
away, an impossible world away.”

From Melanie’s iPad (2011)

After going back to Perth, Melanie continued working on
Fusion. Until she met Cameron Adams, an engineer from
Google Wave, who became a co-founder of Canva

The rest is history

Canva’s worth is currently at $ 40 Billion, becoming
one of the world’s biggest privately-owned companies

The rest is history

Melanie Perkins, CEO and Co-Founder of Canva,
Australia’s youngest Billionaire
 What is
Entrepreneurship?
 Who is an
Entrepreneur?
 1 Customer Focused

Competitive 2 Integrity and Responsibility

Advantages 3 Niche Market

Needed in 4 Innovative

Entrepreneurship 5 Quality Assurance

Competitive Customer Focused
Serving customers directly and effectively

Advantages Produce products and services desired by customers

Integrity and Responsibility

A solid reputation for honesty and dependability to
good customer service and excellent product quality

Quality Assurance
Should not accept anything less than the highest-
quality performance.
 Innovation
Taking inventions or
innovations developed
elsewhere and put them into
use, which requires
marketing, sales, and
organization

What were the innovations you saw as Using technology to innovate

we transition to a more digital
approach?
Niche Market
Targeting a specific group of customers who have an
identifiable but very narrow range of product or
service interests and compromise.

One strategy for business executives to avoid

excessive competition, develop brand
recognition, and Instant Differentiation is to
choose a specialized market.

Is this a specific niche already? Gaming Industry/Gamers

Field of Expertise
Social
Entrepreneur
Technopreneur
Intrapreneur
Extrapreneur
Social Charity
For-Profit
Company
Entrepreneurship Non Profit
Not Generating
CSR and Social
Impact are
income or considered as "add-
revenue on" to the core
Who is a Social Entrepreneur? business agenda.
One who takes advantage of the
country’s social problems and turns
them into profitable institutions with
the intention of helping the
disadvantaged community rather
than making a profit.
A combination of business and Social
Their profits are principally used to Goals. Profits are re-invested to the
fund social programs. community or company.
Social Enterprise in the Philippines

Human Nature Bambike Rags2Riches

SHARE TO THE CLASS A SOCIAL
ENTERPRISE YOU KNOW OF J

Human Nature Bambike Rags2Riches

 Technopreneurship

Technopreneur
An entrepreneur who
puts technology at the
core of his or her
business model.
Rachel De Villa of Cropital.
Cropital is a platform that gives farmers access to scalable and
sustainable financing through the crowd. The process is also
called crowdfunding. It enables the public to help finance local
Is Cropital an example of a Filipino farmers and gain returns at the same time. The farmers
get to develop their operations with the aim of increasing their
Technopreneur or a Social Enterprise?
margins, while investors get a nominal return and the
satisfaction of helping an often marginalized group.
Intrapreneurs Extrapreneurs
Highly trained and specialized, whereas an They offer their innovative solutions to problems
entrepreneur may have broader views and with others so that everyone benefits.
knowledge of the industry in which they work.

An entrepreneur in a large company or An entrepreneur who hops from one company

corporation is tasked to think, establish, and to another to act as innovation champion,
run a new big idea or project. providing creative and efficient solutions.

An intrapreneur's natural place is within the This fits in perfectly in the modern freelancing
boundaries of a company, where he or she and "side hustle" dynamic economy when
may have to deal with internal politics and millennials no longer want to be bound to one
disputes that an entrepreneur would not have firm or work under the confines of the
to. traditional employer/employee relationship.
 Employment
or
Entrepreneurship?
What's the
Difference?
Many small-business owners used to be employees.
While employees generally must follow strict schedules
and work orders, they get financial security. On the
other hand, entrepreneurs have more freedom, but they
take on more risks. Employees and entrepreneurs tend
to think, act and approach their work differently.

Advantages vs
Disadvantages
Advantages 1

Employment
• LEAVE BENEFITS
• GUARANTEED INCOME
• FIXED WORKING HOURS
• LESS RESPONSIBILITY
2

Entrepreneurship
• GROWTH IN CAREER
• INDEPENDENCE
• FLEXIBLE WORKING HOURS
• ABILITY TO EARN
• CHANGE AND EXPLORATION
Disadvantages

1 2

Employment Entrepreneurship
• DEPENDENCY • STRESS
• LIMITED INCOME • INVESTMENT
• LIMITED DEVELOPMENT SCOPE • LONG WORKING HOURS
• JOB SECURITY • FINANCIAL INSTABILITY
• RISK
Risk Management – Internal & External
Employees are more likely to secure their positions and obtain financial
safety.

Entrepreneurs, can't rely on anyone else for their professional validation and
financial state. They don't even get regular paychecks and must take on
business risks that can lead to financial losses.