TABLE OF CONTENT

SL. NO PARTICULARS PAGE NO.

Chapter 1 Introduction to the Industry

1.1 About Internship

1.2 Industry profile

Chapter 2 Organization profile

2.1 Company profile

2.2 Background

2.3 Nature of business

2.4 Vision, mission, quality policy

2.5 Workflow model

2.6 Products/services profile

2.7 Ownership pattern

2.8 Achievements/Awards

2.9 Future growth and prospects

Chapter 3 Mckensy’s 7S framework and Porter’s Five Force Model

Chapter 4 SWOT analysis

Chapter 5 Analysis of Financial statements

Chapter 6 Learning experience

 LIST OF TABLES AND CHARTS

SL.NO PARTICULARS PAGE.NO

1 Company details

2 Workflow model

3 Operations steps

4 Mckensy 7’s framework model

5 Mckensy staff details

6 Porters five force model

7 Balance sheet

8 Current ratio

9 Quick ratio

10 Cash ratio

11 Proprietor ratio

12 Debt equity ratio

LISTS OF GRAPHS

SL. NO PARTICULARS PAGE.NO

1 Current ratio

2 Quick ratio

3 Cash ratio

4 Proprietor ratio

5 Debt equity ratio

EXECUTIVE SUMMARY:

Organisational study is an essential part of my educational set of course of MBA. This study
is an initiative gap between knowledge and its application through a series of involvement
that will enable VTU MBA student program to provide insights and experience to the
operations of the company. This report is about organization study at “FIVE7 I.T
SOLUTIONS”. The primary purpose of this study is to about the essential for the post-
graduation degree of MBA as per the VTU curriculum. Along with intention an
organizational study has been undertaken by me at FIVE7 I.T SOLUTIONS.

Five7 I.T Solutions are the authorised service provider for the I.T industry. They sell the
services of the company like Training, Application Software, Web based / Mobile based
product development, Android App development, Data science, Software development,
Application support & maintenance, Website development. Their main goal is to satisfy their
customer needs and provide quality services.

The main intension of the study is to evaluate the business nature, service, ownership pattern,
workflow, financial position of FIVE7 I.T SOLUTIONS. And I use Mckinsey 7’s framework
to know the internal organization and how it work further sufficiently and proficiently and
also Porters five force model to examine the forces that constitute forces each industry powers
and flows. And also done with SWOT analysis to judge an organization to boost strategic
plan.

Through this study, I aimed to analyze the business nature, services, ownership pattern,
workflow, and financial position of FIVE7 I.T SOLUTIONS. I applied the McKinsey 7S
framework to understand the internal organizational structure and its efficiency, and Porter’s
Five Forces model to examine the competitive forces influencing the industry. Additionally, I
conducted a SWOT analysis to assess the organization's strengths, weaknesses, opportunities,
and threats, which helped in formulating strategic recommendations.

For the study of FIVE7 I.T SOLUTIONS I have taken 2-3 years of financial data and some
information from the annual report of the company. I got lot of knowledge from this
organizational study.
 CHAPTER 1

INTRODUCTION ABOUT THE ORGANISATION AND

INDUSTRY
 CHAPTER 1

INTRODUCTION ABOUT THE ORGANISATION AND INDUSTRY

1.1 INTRODUCTION TO ORGANISATIONAL STUDY:

An organizational study of FIVESEVEN I.T SOLUTION PRIVATE LIMITED, as part of an

internship, would offer valuable insights into the workings of a young, dynamic IT solutions
and digital marketing company. During an internship, a student would likely gain practical
experience in various aspects of the business, observing and participating in the company's
workflows. The study would reveal the company's structure, which, in a smaller, growing
firm, might be relatively flat, fostering direct communication and collaboration among teams.
Interns could witness the day-to-day operations, understanding how projects are managed
from initial client consultation through to final delivery. They would observe the division of
labor between digital marketing specialists, web developers, and potentially client relationship
managers. The study would highlight the company's approach to client communication,
emphasizing the importance of understanding client needs and delivering tailored solutions.
Interns would gain exposure to the tools and technologies used in SEO, SMM, and web
development, and observe how data analysis informs strategic decisions. Furthermore, the
internship would provide a glimpse into the company's culture, likely characterized by a fast-
paced, adaptable environment where continuous learning is crucial. The organizational study
would also reveal the company's efforts to establish its brand and build a strong client base in
a competitive market. Finally, it would provide valuable insight into the challenges and
opportunities faced by a startup in the evolving digital landscape of India.

 INTERNSHIP DURATION

From 25.11.2024 TO 21.12.2024 for 4 weeks doing internship from FIVE SEVEN I.T
SOLUTION PRIVATE LIMITED, KALABURAGI KARNATAKA This project is carried
out in, FIVE SEVEN I.T SOLUTION PRIVATE LIMITED, KALABURAGI in this
company.
 OBJECTIVES OF ORGANIZATIONAL STUDY

 To gain practical experience in conducting organizational studies.

 To develop analytical and problem-solving skills.

 To enhance communication and presentation skills.

 To learn about the operations of an IT solutions and digital marketing company.

 To gain a deeper understanding of the digital marketing and web development industries.

 To provide practical knowledge by applying academic learning in real work scenarios.

 To develop essential skills such as communication, teamwork, and problem-solving.

 To gain exposure to the corporate world and understand industry expectations.

 To create career opportunities by establishing professional networks and gaining references.

 To experience real corporate environments and learn about workplace culture.

 To boost confidence by engaging in challenging tasks and decision-making.

 To understand corporate discipline and professionalism in a work setting.

 To improve interpersonal communication with clients, colleagues, and managers.

Every student acquires education through academic courses, but during an internship, they
gain practical corporate experience as well. This helps students understand the corporate work
culture, including discipline, communication with clients, and professional behavior.

Projects offer students an opportunity to apply classroom knowledge to professional work

scenarios, providing valuable references and networking opportunities. During the internship,
students are encouraged to think innovatively, apply different ideas, and expand their skills,
enabling both personal and professional growth. The experience gained through internships
not only prepares students for future job roles but also helps them discover their strengths,
interests, and career aspirations.
 PURPOSE OF ORGANISATION STUDY

 Practical Application of Knowledge:

The study provides an opportunity to apply theoretical knowledge learned in academic

settings to real-world business scenarios.

 Skill Development:

It fosters the development of critical thinking, analytical, and problem-solving skills.

It enhances communication, presentation, and report-writing skills.

 Industry Exposure:

It provides valuable insights into the operations of an IT solutions and digital marketing
company.

It offers exposure to the dynamics of the digital marketing and web development industries.

 Professional Networking:

It allows the intern to build professional relationships with employees and potentially clients.

 Career Exploration:

It helps the intern gain a better understanding of potential career paths in the IT and digital
marketing fields.

 Learning about Organizational Behavior:

It gives firsthand experience on how an organization functions, and how different departments
interact with each other.

BENEFITS

 Practical Skill Development:

o Gaining hands-on experience in real-world digital marketing and web development projects.

o Learning to use industry-standard tools and software.

o Developing practical skills in SEO, SMM, content creation, and web development.

 Industry Exposure:

o Gaining insights into the dynamic and evolving IT and digital marketing industry.
o Understanding the day-to-day operations of a digital marketing agency.

o Learning about client management and project delivery.

 Professional Networking:

o Building connections with professionals in the industry.

o Expanding their professional network for future career opportunities.

o Potential for mentorship from experienced team members.

 Resume Enhancement:

o Adding relevant work experience to their resume.

o Demonstrating practical skills and knowledge to potential employers.

o Improving their employability in the competitive job market.

 Career Exploration:

o Gaining clarity on their career interests and goals.

o Exploring different roles and responsibilities within the digital marketing and web
development fields.

o Determining if a career in this industry is a good fit.

 Improved Soft Skills:

o Developing communication, teamwork, and problem-solving skills.

o Learning to work effectively in a professional environment.

o Improving time management and organizational skills.

 Potential for Future Employment:

o Demonstrating their skills and work ethic to the company.

o Increasing their chances of being offered a full-time position after the internship.

 Learning about Indian market trends:

o Since the company is based in India, the intern will gain valuable experience about the digital
market trends specific to the Indian market.
 BENEFITS FOR FIVESEVEN I.T SOLUTION PRIVATE LIMITED:

 Fresh Perspectives and Ideas:

o Bringing in new perspectives and innovative ideas from interns.

o Gaining insights into current trends and technologies.

 Cost-Effective Support:

o Obtaining valuable assistance with projects and tasks at a lower cost than hiring full-time
employees.

o Freeing up experienced staff to focus on more strategic initiatives.

 Talent Pipeline:

o Identifying and nurturing potential future employees.

o Building a pool of skilled and motivated individuals.

o Reducing recruitment costs by hiring interns who have already proven their capabilities .

 Increased Productivity:

o Delegating tasks to interns, which can improve overall team productivity.

o Allowing team members to focus on other important duties.

 Enhanced Company Image:

o Demonstrating a commitment to education and professional development.

o Building a positive reputation within the community.

 Help with current projects:

o Interns can help with the work load of current projects, relieving stress on current
employees.
 1.2 INTRODUCTION ABOUT THE INDUSTRY:

Understanding Information Technology

Information Technology (IT) has been broadly defined as the "systematic knowledge and
action, usually of industrial processes but applicable to any recurrent activity." It plays a
crucial role in shaping businesses, enhancing communication, and driving technological
advancements across industries. IT provides various tools and techniques that facilitate
efficiency, streamline processes, and optimize operations.

Technology is a dynamic field where theory and practice continuously interact, influencing
and enriching each other. It is a structured, codified, and communicable method of solving
problems efficiently. Simply put, technology consists of well-defined procedures that help in
addressing challenges systematically.

The Three Stages of Technological Impact:

According to FIVE7 I.T SOLUTIONS, the influence of technology unfolds in three distinct
phases:

1. Enhancement of Existing Processes – Technology enables individuals and organizations to

perform their current tasks more efficiently, improving speed, reducing costs, and enhancing
accuracy.

2. Introduction of New Capabilities – Innovations in technology introduce new possibilities,

allowing businesses and individuals to perform tasks that were previously impossible.

3. Transformation of Lifestyles – As technology advances, it revolutionizes everyday life,

reshaping how people interact, communicate, and conduct business.

Information Technology (IT) is a comprehensive term encompassing a wide range of

processes related to the generation, storage, transmission, retrieval, and processing of
information. It has become an essential element in modern-day operations, enabling
businesses, governments, and individuals to function effectively.

This unit explores the various components of IT, examining its core elements and their
significance in investigating and implementing new technologies. It highlights how IT
solutions can enhance business operations, improve efficiency, and drive innovation in
different sectors.
DEVELOPMENT OF INFORMATION TECHNOLOGY:

Historical Perspective: Evolution of IT

Although modern IT might seem like a sudden breakthrough, its roots extend far into history.
The evolution of information technology dates back nearly 5,000 years, progressing through
several transformative stages. Initially, human civilization relied on simple signs and
symbols for communication, which gradually evolved into hieroglyphics, alphabets, and
structured writing systems.

Over time, information dissemination methods evolved through various innovations such as
book printing, type-setting, and the development of computing devices. The emergence of
the printing press in the 15th century revolutionized knowledge distribution, enabling mass
production of written material. This marked a crucial turning point in human communication
and knowledge sharing.

More recently, rapid technological advancements have resulted in electronic-based

developments that have dramatically reshaped the IT landscape. The invention and
widespread use of the telephone, radio, television, satellite transmission, transistors,
computers, and microprocessors have all contributed to the massive expansion of the
information technology field. These advancements have allowed for instant communication,
global connectivity, and automation of complex tasks.

Modern IT Innovations:

With the advent of the internet and digital computing, IT has experienced an unprecedented
transformation. The rapid growth of artificial intelligence (AI), cloud computing, blockchain
technology, big data analytics, and the Internet of Things (IoT) has further revolutionized the
way businesses and individuals interact with information. Today, IT is deeply integrated into
daily life, supporting diverse fields such as finance, healthcare, education, transportation, and
entertainment.

Information Technology is now defined as the science of information handling, focusing on

the storage, retrieval, processing, and dissemination of knowledge. Computers and advanced
computing technologies are extensively used to support the seamless transmission of
information across different scientific, technical, economic, and social domains.
The Significance of IT in the Modern World:

In today’s digital world, IT plays an indispensable role in almost every aspect of life and
business. Some of the key contributions of IT include:

 Business Efficiency – IT solutions help businesses automate operations, reducing manual

labor and increasing productivity.
 Global Connectivity – IT facilitates instant communication, allowing people from
different parts of the world to connect effortlessly.
 Data Management – With IT systems, large volumes of data can be stored, processed,
and analyzed efficiently, helping organizations make informed decisions.
 Innovation & Research – IT serves as the backbone of scientific advancements, allowing
researchers to develop cutting-edge solutions across industries.
 Security & Cyber Protection – With increasing cyber threats, IT has introduced robust
security mechanisms to protect sensitive data from unauthorized access.
 Artificial Intelligence & Automation – AI-driven technologies are transforming
industries by automating repetitive tasks, improving efficiency, and enhancing user
experiences.
 Cloud Computing & Remote Access – Businesses can now store data on cloud
platforms, enabling easy access to information from anywhere in the world.
Future Trends in IT:

The field of IT is continuously evolving, with several emerging trends expected to shape the
future:

 5G Technology – Enhancing internet speed and connectivity.

 Quantum Computing – Developing ultra-fast computing solutions.

 Blockchain & Decentralization – Ensuring secure and transparent transactions.

 Virtual Reality (VR) & Augmented Reality (AR) – Transforming entertainment,

education, and remote work experiences.

 Advanced Cybersecurity – Strengthening data privacy and protection against cyber

threats.

Definition of Information Technology (IT):

The term `Information Technology' (IT) has varying interpretations. Macmillan

Dictionary of Information Technology defines IT as "the acquisition, processing, storage and
dissemination of vocal, pictorial, textual and numerical information by a micro-electronics-
based combination of computing and telecommunications".

The new information technology is seen as involving the formulating, recording and
processing and not just transmitting of, information. These are elements in the communication
process which can be separated (both analytically and in practice) but in the context of human
communication they tend to be intertwined.

Modem information technology deals with a wide variety of ways of representing

information. It covers not only the textual (i.e., cognitive, propositional and verbalised forms,
we often think under the head information), but also numerical, visual, and auditory
representations.
UNESCO defines Information Technology as "scientific, technological and engineering
disciplines and the management techniques used in information handling and processing
information, their applications; computers and their interaction with man and machine and
associated social, economic and cultural matters". (Stokes)
This definition, while emphasising the significant role of computers, appears not to take into
its purview the communication systems. It may, however, be stated that communication
systems are as essential to information technology as computers. As a consequence, we have a
convergence of three strands of technologies: computers, micro-electronics and
communications. In other words, a mosaic of technologies, products and techniques has
combined to provide new electronic dimensions to information management. This mosaic is
known by the name new information technology. It is important to bear in mind that
information technology is not just concerned with new pieces of equipment but with much
broader spectrum of information activities. Information technology encompasses such
different things as book, print; reprography, the telephone network, broadcasting and
computers.

Five Seven I.T Solutions Pvt. Ltd Follows 7 Different Key Elements:
 DEFINING CHARACTERS
 DEFINING PROBLEMS
 GUIDING
 PLANNINNG
 ACTION
 AVOID FAILURE
 ENDS IN A SUCCEESS

ABOUT THE DEPARTMENT:

The Five Seven I.T Solutions Pvt. Ltd has various departments like I.T, Education & Training
Department, and Finance Department.

Specific Function, Role and Responsibility of Department:

Five Seven I.T Solutions Pvt. Ltd Docs (Approval/Data Extraction Workflow &
Document Management System)

Five Seven I.T Solutions Pvt. Ltd has designed and developed a web-based data conversion
and workflow tool for Document Management Services for different customers. This is Five
Seven I.T Solutions Pvt. Ltd’s proprietary application, which has been customized to client
requirements and implemented to provide data extraction and document management services
for its global client.

This is a flexible tool and has the capability to be integrated to external OCR/ICR engines and
other third-party applications depending on the technology and solutions platform.
 This workflow tool can be configured for data extraction projects for different domains and
business verticals. These include extraction of financial data with the purpose of enabling
financial analysts to read, understand and capture business critical data from financial reports.
Business intelligence related to financial domain is built-in the system. The workflow has
been configured and used for other domains such as utility services, investment and retail
banking, general & life insurance, etc., where specific business requirements have been
plugged in. It has a distinct module to provide requisite data accuracy and efficiency.

This tool is customized, implemented and integrated with the workflow engine for providing
electronic content management and data extraction solutions. The tool has capability to
integrate data, information and objects such as scanned images, PC files to XML schema. The
tool has the capability to perform quality assurance on workflow processes. Data output can
be obtained from the tool in different formats including XML, EDI, RDBMS and Excel, etc.

On Training:

 Candidates will be able to develop their professional and technical

 Competencies while working on projects.
 Get mentored by industry experienced professional.
 On training would to transfer the candidate from trainer to as employee
 On successful completion on training candidates would be assign to work
 On Five Seven I.T Solutions Pvt. Ltd candidates would assign to prestigious Data Science
projects.

BENEFITS:
 We can save our time from external training.
 Certified, Experienced and well-trained faculties.
 Hands on experience on live projects.
 Platform for improving professional competencies.
 Get a experienced certificate.
 Get international certificate.
 Get placed in Five Seven I.T Solutions Pvt. Ltd or in other companies.
About working place:

In Five Seven I.T Solutions Pvt. Ltd Company, I had a good place to work and good staff to
help me out in all situations it is very quiet and pleasant so I can concentrate on the work.
Even though I had a lot to travel on the daily basis to reach my company but it was a good
experience to work in company and learnt many things.

About the staff

This is the first time I had a chance to work with a company. I think it was a better experience
and was very helpful. My guide not only gave me the document related to the current system,
but also helped me to understand the requirements and the current system. He helped me
many times to give some more new requirements, to make suggestions and to correct the
analysis and design until it was fully worked-out.
 CHAPTER 2

ORGANISATION PROFILE
 CHAPTER 2

INTRODUCTION
ORGANISATION PROFILE

Five Seven I.T Solutions Pvt. Ltd is a company specializing in technology training and
software development. Our expertise lies in crafting and delivering tailored solutions that
align perfectly with diverse business needs, whether it's developing applications or providing
training services. We are dedicated to delivering results on time, ensuring top-notch quality,
cost-effectiveness, and upholding the highest standards of integrity.

Our success is defined by our ability to transform our clients' business requirements into
industry-leading software solutions, delivering exceptional Return on Investment (ROI). Our
range of ERP software solutions caters to a wide spectrum of industries, including mid-sized
manufacturing companies, government enterprises, educational institutions, and retail
marketing sectors. Additionally, we excel in creating Java-based solutions for web and mobile
applications.

TAG LINE :

Making I.T towards Infinity ∞

OFFICIAL LOGO:
COMPANY DETAILS:

Name of the
Five Seven I.T Solutions Pvt. Ltd
Company

Address
01, F3, SR CHAMBERS STATION ONE WAY ROAD
GULBARGA, KARNATAKA 585102.

Website www.fivesevenit.com

Contact 07786930000 , 09606995701

Mohammad Umar Farooq

Director
7786930000

Email [email protected]

2.1 BACKGROUND:

Five Seven I.T. Solutions Pvt Ltd, established by Mohammad Umar Farooq, stands as a
dynamic and forward-thinking technology enterprise with a rich heritage and an unwavering
commitment to excellence within the realm of Information Technology (I.T.). Since its
inception in [Insert Year], our company has continually evolved and expanded, positioning
itself as a trusted ally for enterprises seeking pioneering I.T. solutions.

1. Founding Vision: Guided by the visionary Mohammad Umar Farooq, our journey
commenced with a crystal-clear vision—to furnish state-of-the-art I.T. solutions that empower
businesses to thrive in the digital era. From the very outset, Mohammad Umar Farooq
recognized the transformative potential of technology and aimed to harness it to catalyze
positive change for our clients.

2. Steady Growth: Over time, Five Seven I.T. Solutions Pvt Ltd, under Mohammad Umar
Farooq's leadership, has enjoyed steady growth, both in terms of team size and service
offerings. Our expansion has been driven by an unswerving commitment to remain at the
forefront of technological progress and adapt to the evolving requirements of our clients.

3. Expertise and Innovation: Our company, guided by Mohammad Umar Farooq, has
nurtured a team of dedicated professionals who bring a wealth of expertise and innovation to
the forefront. Our specialists are ardent explorers of new technologies and adept problem
solvers in the intricate world of I.T., ensuring our continued leadership in the field.

4. Client-Centric Approach: At the core of our success lies our client-centric ethos, a
philosophy championed by founder Mohammad Umar Farooq. We firmly believe that every
business is unique, and thus, we collaborate closely with our clients to fully grasp their
specific objectives and challenges. This enables us to customize our solutions to precisely
meet their needs, fostering enduring partnerships built on trust and tangible outcomes.

5. Diverse Portfolio: Under Mohammad Umar Farooq's leadership, Five Seven I.T. Solutions
Pvt Ltd proudly serves a diverse clientele, spanning startups to well-established enterprises
across varied industries. Our adaptability and versatility equip us to address a broad spectrum
of I.T. demands, encompassing software development, infrastructure management,
cybersecurity, and digital transformation.

6. Ethical Business Practices: Integrity and ethical conduct serve as the cornerstone of our
operations, principles instilled by our founder Mohammad Umar Farooq. We uphold the
highest standards of professionalism and transparency in all our dealings, assuring our clients
of our unwavering commitment to ethical conduct and service excellence.

7. Future Outlook: Looking ahead, our steadfast commitment to excellence, under the
stewardship of Mohammad Umar Farooq, remains unwavering. We remain dedicated to
continuous learning, innovation, and advancement. Our mission is to persistently offer I.T.
solutions that propel businesses forward, guiding them through the ever-evolving technology
landscape with confidence and prosperity.

In summation, Five Seven I.T. Solutions Pvt Ltd, initiated by Mohammad Umar Farooq, is
more than a technology firm; it is a partner on the voyage toward digital transformation and
success. With a legacy rooted in vision, growth, expertise, and client-centric values, we are
poised to shape a brighter future for businesses through innovative I.T. solutions.
2.2 NATURE OF BUSINESS:

1. Digital Marketing

We specialize in SEO, social media marketing, PPC advertising, content marketing, and email
campaigns to enhance brand visibility, engage target audiences, and drive conversions. Our
customized digital strategies ensure businesses stay ahead in a highly competitive online
landscape.

2. Artificial Intelligence Solutions

We develop AI-powered solutions such as chatbots, predictive analytics, machine learning

models, and NLP applications. These innovations help businesses optimize workflows, reduce
operational costs, and improve decision-making.

3. Data Science Insights

Using big data analytics, predictive modeling, and data visualization, we extract valuable
insights to help businesses make informed decisions, forecast trends, and optimize operations
for better performance and profitability. Our data-driven approach enables companies to turn
raw information into strategic business advantages.

4. Business Intelligence with AI

By integrating AI into business intelligence, we provide real-time data analysis, automated

reporting, and interactive dashboards, allowing businesses to track performance, uncover
trends, and make data-driven decisions effortlessly. With AI-powered insights, companies can
enhance productivity and maximize revenue growth.

5. Strategic Business Development

Our team helps businesses identify growth opportunities, optimize operations, develop market
strategies, and enhance customer acquisition. We work closely with clients to craft tailored
solutions that align with their long-term business goals.

6. Website Development and Design

We create custom, responsive, and user-friendly websites that align with brand identity and
enhance user experience. Our expertise in UI/UX design ensures a seamless digital experience
that drives engagement and conversions.

7. IT Project Outsourcing

Our outsourcing services provide businesses with cost-effective, scalable IT solutions,

including software development, technical support, and project management, allowing
companies to focus on core operations. With our expertise, businesses can access top-tier IT
talent and ensure project success.
 2.3 Vision, Mission and Quality Policy:

 VISION
At Five Seven I.T. Solutions, our vision is to revolutionize the way people work, live, play,
and learn by leveraging the power of technology to create seamless, innovative, and
interconnected digital experiences. Our goal is to empower businesses and individuals by
providing cutting-edge IT solutions that enhance efficiency, productivity, and engagement.
We believe in bridging the gap between technology and human interaction, ensuring that
users can harness infinite possibilities through our services. With advanced technology
integration, we enable businesses to adapt, evolve, and thrive in the fast-changing digital
world.
Additionally, our Vision Dynamic Signage Solution (UHD) represents our commitment to
next-generation digital display technology. This system allows for the integration and
automatic delivery of customized and dynamic content, ranging from Standard Definition
(SD) to High Definition (HD) and Ultra High Definition (UHD). Our solution ensures
seamless distribution of high-quality visual content across various locations, enhancing
communication and engagement in corporate, commercial, and public environments.
By continuously pushing the boundaries of innovation, we strive to be global leaders in
digital transformation and IT solutions, enabling organizations to stay ahead in the digital
era while connecting users to infinite opportunities.

 MISSION
At Five Seven I.T. Solutions Pvt. Ltd., our mission is to bring the world closer to infinity
by delivering unparalleled value and opportunities to all our stakeholders, including
clients, employees, investors, and ecosystem partners.
We are dedicated to:
 Empowering businesses with cutting-edge IT solutions that drive digital transformation.
 Innovating continuously to create technology-driven solutions that enhance efficiency and
performance.
 Building long-term partnerships based on trust, transparency, and collaboration.
 Providing our team members with an inspiring and growth-oriented work
environment that fosters creativity, innovation, and excellence.
 Delivering exceptional ROI to our investors through sustainable and future-focused
strategies.
Our mission is to not only provide technology solutions but also to create meaningful
impacts in society by fostering a culture of innovation, inclusivity, and continuous
improvement. By leveraging artificial intelligence, data science, cloud computing, and
 business intelligence, we aim to revolutionize industries and open new doors for growth
and success.
Through our relentless commitment to excellence and technological advancement, we are
paving the way for a future where businesses and individuals can unlock their full
potential with limitless possibilities.

 QUALITY POLICY
At Five Seven I.T. Solutions, we adhere to the highest standards of quality and excellence in
everything we do. Our Quality Policy is built on four fundamental pillars:

1. INTEGRITY – "Know what is right and do it."

Integrity is at the core of our operations. We believe in:
 Upholding honesty, ethics, and transparency in all business dealings.
 Ensuring compliance with industry standards and regulations.
 Making decisions that prioritize the long-term success and trust of our stakeholders.

2. RESPECT – "Treating others with the utmost decency."

We foster a culture of respect and inclusivity where every individual is valued. This
includes:
 Respecting diverse perspectives and promoting equal opportunities.
 Encouraging a collaborative and supportive work environment.
 Prioritizing ethical business practices and customer-centric approaches.

3. RESPONSIBILITY – "Take advantage of chances to contribute."

At Five Seven I.T. Solutions, we take responsibility for our actions and commitments by:
 Delivering high-quality solutions that exceed client expectations.
 Contributing to social and environmental sustainability through responsible business
practices.
 Encouraging every team member to take ownership of their work and drive
innovation.

4. SPORTSMANSHIP – "Give every competition your all."

We believe in healthy competition and continuous improvement by:
 Striving for excellence in every project and service we deliver.
 Embracing challenges as opportunities to grow and innovate.
 Encouraging teamwork, perseverance, and the spirit of winning together.
 Five Seven I.T Solutions Pvt. Ltd Core Team Consists Of:

 MR. MOHAMMAD ZAKIR HUSSAIN – With over 7+ Years of experience in the IT

industry covering a vast domain Of Business Intelligence & leads the company as a Founder
& Manger.
 Mr. MOHAMMAD UMAR FAROOQ – With over 3 years of experience in the IT Industry
covering a vast domain of Enterprise Business Solutions, leads the company as Director of
Company.
 Huma Fatima –Leads the operations as C.E.O – Business.
 Waiz Khan - Leads the technology strategy, development, and implementation as C.T.O –
Business
 Mohammed Kaif - Finance Manger
 Mr Afzal Khan–With more than 5 years of technical experience in Java and IT projects as
Project Manager.
 Mr-Sahil after completing B.E worked as a Developer, He looks after the Training division
and Product Development activities.

OPERATION OF COMPANY:

Five Seven I.T Solutions Pvt. Ltd company, operations are in line to adhere to ISO 9001-2000
standards and our processes, procedures and methodologies are continuously tuned towards
achieving 100% customer satisfaction.
1.1 Assigning roles and responsibilities: We define clear roles and responsibilities
for each team member to enhance accountability, streamline workflows, and
ensure efficient project execution.
1.2 Managing internal communication: We establish seamless internal
communication channels to foster collaboration, prevent misunderstandings, and
ensure smooth information flow across departments.
1.3 Management of resources: We optimize the allocation of human, financial, and
technological resources to maximize efficiency, minimize waste, and achieve
project goals effectively.
1.4 Road mapping a plan: We develop strategic roadmaps for each project to align
objectives, timelines, and resources, ensuring a structured and goal-oriented
execution.
 Five Seven I.T Solutions Pvt. Ltd Follows 7 Different Key Elemens:

 DEFINING CHARACTERS
 DEFINING PROBLEMS
 GUIDING
 PLANNINNG
 ACTION
 AVOID FAILURE
 ENDS IN A SUCCEESS

ABOUT THE DEPARTMENT:

The Five Seven I.T Solutions Pvt. Ltd has various departments like I.T, Education & Training
Department, and Finance Department.

Specific Function, Role and Responsibility of Department:

Five Seven I.T Solutions Pvt. Ltd Docs (Approval/Data Extraction Workflow &
Document Management System)

Five Seven I.T Solutions Pvt. Ltd has designed and developed a web based data conversion
and workflow tool for Document Management Services for different customers. This is Five
Seven I.T Solutions Pvt. Ltd’s proprietary application, which has been customized to client
requirements and implemented to provide data extraction and document management services
for its global client.

This is a flexible tool and has the capability to be integrated to external OCR/ICR engines and
other third party applications depending on the technology and solutions platform.

This workflow tool can be configured for data extraction projects for different domains and
business verticals. These include extraction of financial data with the purpose of enabling
financial analysts to read, understand and capture business critical data from financial reports.
Business intelligence related to financial domain is built-in the system. The workflow has
been configured and used for other domains such as utility services, investment and retail
banking, general & life insurance, etc., where specific business requirements have been
plugged in. It has a distinct module to provide requisite data accuracy and efficiency.
 This tool is customized, implemented and integrated with the workflow engine for providing
electronic content management and data extraction solutions. The tool has capability to
integrate data, information and objects such as scanned images, PC files to XML schema. The
tool has the capability to perform quality assurance on workflow processes. Data output can
be obtained from the tool in different formats including XML, EDI, RDBMS and Excel, etc.

On Training:

 Candidates will be able to develop their professional and technical

 Competencies while working on projects.
 Get mentored by industry experienced professional.
 On training would to transfer the candidate from trainer to as employee
 On successful completion on training candidates would be assign to work
 On Five Seven I.T Solutions Pvt. Ltd candidates would be assign to prestigious Data Science
projects.

BENEFITS OF US:
 We can save our time from external training.
 Certified, Experienced and well trained faculties.
 Hands on experience on live projects.
 Platform for improving professional competencies.
 Get a experienced certificate.
 Get international certificate.
 Get placed in Five Seven I.T Solutions Pvt. Ltd or in other companies.

About working place:

In Five Seven I.T Solutions Pvt. Ltd Company, I had a good place to work and good staff to
help me out in all situations it is very quiet and pleasant so I can concentrate on the work.
Even though I had a lot to travel on the daily basis to reach my company but it was a good
experience to work in company and learnt many things.
 About the staff:

This is the first time I had a chance to work with a company. I think it was a better experience
and was very helpful. My guide not only gave me the document related to the current system,
but also helped me to understand the requirements and the current system. He helped me
many times to give some more new requirements, to make suggestions and to correct the
analysis and design until it was fully worked-out.

2.5 PRODUCT/SERVICE PROFILE:

Services Offered By Company:

 Application support & Maintenance.
 Digital enterprise maintenance.
 Digital Application & platform.
 Data & Predictive analytics.
 Enterprise application

Project Development: We have a dedicated development team of software engineers to

undertake projects in the following areas:

 Applications Group

 The team has over 100 man-years of experience

 Maintenance & Testing
 School/College Management Package
 Business Retail Application
Providing business insights through Data Science.

Five Seven I.T Solutions Pvt. Ltd caters to the needs of the IT industry in the
following segments:
 Training
 Application Software (ERP & e-Business Applications)
 Android App development
 Data science
 Software development
 Application support & maintenance
 Website development
 Website designing
 Data storage facilities
 Company Products:
 EPOS Software.
 Website Hosting.
 Five7 Cloud Storage.
 Project Reports.
 Sign-Language Translator softwares.

2.6 Ownership Pattern:

The ownership of the company is divided between the two directors as follows:

1. Mohammad Umar Farooq: He holds 60% of the shares in the company, indicating a significant
majority ownership.

2. Mohammed Kaif: He holds 40% of the shares in the company, representing a substantial minority
ownership stake.

This ownership pattern suggests that Mohammad Umar Farooq has a controlling interest in the company,
given his majority shareholding. This distribution of ownership can have implications for decision-making
and governance within the organization, as the majority shareholder typically has a greater influence on key
decisions and company policies.

It's important to ensure that the company's governance structure, such as the Board of Directors and
shareholder agreements, aligns with this ownership pattern and defines the roles and responsibilities of each
director and shareholder within the organization.
2.7 Achievements/Awards:

As a result of offering superior B2B services in Gulbarga and setting a record as the first
British government-certified ISO 9001:2015 I.T. company in the district, FIVE7 I.T.
SOLUTIONS GOT ISO 9001:2015 in the year 2022.
 Registration:
The Ministry of Micro, Small and Medium Enterprises of the Government of India registered
FIVE7 IT SOLUTIONS.

2.8 Future Growth And Prospects:

• To expand the business to at least 8 other nations worldwide. We aim to establish a strong
global presence by entering key international markets, forming strategic partnerships, and
delivering top-tier IT solutions tailored to diverse business needs.
• To assist society in adjusting to the new, digitally-based patterns of our rapidly changing
environment. Through innovative technology solutions and digital literacy programs, we
help communities embrace the latest advancements, making digital adoption smoother and
more accessible.
• To advance the business, primarily in Gulbarga and Dubai, in line with the rapid-fire pace of
the modern world. By leveraging modern IT solutions and emerging technologies, we aim
to position Gulbarga and Dubai as innovation hubs, enhancing local and global business
opportunities.
• To convert at least 80% of business operations to digital platforms. We are committed to
transitioning core business processes onto digital platforms, increasing efficiency,
automation, and seamless operations across all sectors.
• To make Gulbarga one of the nation's digital cities by assisting residents in adjusting to all
new technologies by providing them with the necessary training.
 CHAPTER 3
MCKINSEY 7’S FRAMEWORK AND PORTER’S FIVE
FORCE MODEL
 CHAPTER 3
MCKENSY 7’S FRAMEWORK:

Shared values:
The fundamental values of the company on which the team was built is to adapt to the new
changing technologies in the near future and training to the employees under specialized
verticals.

Style:
The leadership styles followed by the organization is decentralized, where every employ have
the freedom to express their views, thoughts and ideas and opinions in the decision-making
process but the final decision will be taken by the head of the organization.

Skills:
The employees of the organization have the diversified skills as they deals in upgrading to the
new technologies.
Strategy:
Its strategy is structured into 5 pillars, those five pillars are what you would expect if you've
been engaged in any part of product or corporate strategy- build, buy, partner, invest and co-
develop.

Structure:
The organization structure is divided vertically, the organization have the departments such as
Administrative, General management, Finance, Marketing and R&D.

Staff:

The organization staff includes various functional departments as follows

Founder, Mohammad Umar

Director Farooq
Mohammad Zakir
Co-Founder
Hussain
CEO Huma Fatima
Assistant Syeda Saima
operating Officer Anjum
Accounts
Mohammad Kaif
Manager
Administrative
Md Umar Shariq
Associate

Waiz Khan
CTO

Mohammed
Senior Product
Roman
Developer

Product
Developer Fazeel Ahmed

UI Designer Asim Hussain

PORTER FIVE FORCE MODEL:

Application of Porter Five Force model:

We can use the Porter Five Force model to asses FIVE7 I.T SOLUTIONS competitiveness in
the market. Five7 I.T solutions Porter Five Force analysis will aid in understanding and
providing solutions to the nature and level of competition, as well as how FIVE7 I.T
SOLUTIONS can deal with competition.

The strategists and executives at FIVE7 IT Solutions' main objective is to help the company
create a durable competitive advantage and overcome threats from rival IT companies.

Steps in Porter Five Force Analysis:

Step 1: Identifying the appropriate industry is the first step. The business generally engages in
the IT sector for these goals.

Step 2: List FIVE7 I.T SOLUTIONS' rivals and organize them into relevant industry groups.

Step 3: Analyze the Porter Five Forces in regard to the Regional Banks business and identify
the strong and weak forces.

Step 4: Establish the general organization of the IT sector and carry out a consistency test.

Step 5: Analyze current and future changes to each of the rival forces. This can help in
predicting the general direction of the sector.

Step 6: Based on the Porter Five Forces, identify components of industry structure that are
influenced by FIVE7 IT SOLUTIONS and new players in the IT business.
 Findings from the Analysis:

 Bargaining power of FIVE7 I.T SOLUTIONS - When customers have a lot of negotiating
power, they frequently drive prices down, making it harder for businesses to generate a profit that
will last.
 Rivalry among existing players in the Regional Banks industry - When there is intense ri-
valry, it is challenging for established players like the Company to generate long-term earnings.
 Threat of new entrants in the industry - Current players will be willing to accept reduced
profits if there is a significant danger from new entrants in the IT market in order to counter-
act the threats from new companies.
 Substitute products and services in the IT sector - FIVE7 IT SOLUTIONS must consis-
tently spend in R&D if the threat of replacement goods and services is strong, or else it will be
at the mercy of market disruptors.
 Bargaining power of competitors- Suppliers will demand a higher price from FIVE7 IT
SOLUTIONS if they have significant negotiating leverage. It will affect the company's
capacity to continue generating profits that are above normal for the sector.
 Impact of Rapid Technological Changes- The IT industry evolves at a fast pace, requiring
companies to constantly upgrade skills, tools, and technologies to remain relevant and meet
client expectations.
 Customer Retention Challenges- In an industry where switching costs are low, customers
can easily move to competitors offering better technology or pricing, making customer
relationship management a crucial business strategy.
 Regulatory and Compliance Challenges: The IT industry is subject to stringent
regulations, data security laws, and compliance requirements, which necessitate ongoing
investment in legal frameworks and cybersecurity.
 Economic and Market Uncertainty- Global economic fluctuations and market
downturns can significantly impact IT budgets, leading to delayed investments and
reduced demand for services.
 Dependency on Skilled Workforce- The success of IT companies heavily relies on skilled
professionals, making talent acquisition, retention, and continuous training essential for
sustaining competitive advantage.
 CHAPTER-4
SWOT ANALYSIS
 CHAPTER-4
SWOT ANALYSIS

STRENGTHS:
Expert Faculty with In-Depth Knowledge of the Indian Market
o FIVE7 I.T. SOLUTIONS has a team of highly skilled professionals with extensive
experience in the Indian IT and digital services sector.
o Their deep understanding of local consumer behavior, business trends, and
technological demands gives the company a competitive advantage.
o By leveraging this expertise, the company can develop innovative and customized IT
solutions tailored to meet the needs of businesses in India and other emerging
markets.
o A strong knowledge base also ensures that the company can provide high-quality
training, consulting, and technological support to its clients.

WEAKNESSES:
1. No Established Brand Name Yet
o As a relatively new company, FIVE7 I.T. SOLUTIONS has yet to establish a strong
brand identity in the market.
o Without a recognized brand name, gaining trust and credibility among potential clients
becomes more challenging.
2. Limited Resources to Expand Operations
o Expanding business operations requires significant investment in infrastructure,
skilled personnel, and marketing.
o Currently, the company faces resource constraints, making it difficult to scale at the
desired pace.

OPPORTUNITIES:
1. Growing Preference for Indian-Made Products and Services
o The rise of the "Make in India" initiative and increasing nationalism in consumer
choices present a significant opportunity for the company.
o Many businesses and individuals prefer locally developed IT solutions over
international alternatives due to cost-effectiveness, better local support, and
government incentives.
2. Increased Digital Transformation Across Industries
o With businesses rapidly moving towards digital operations, the demand for IT
solutions, cloud services, and automation is growing.
o This presents an opportunity for the company to offer tailored digital transformation
solutions across multiple industries, including healthcare, education, finance, and
retail.

THREATS:
1. Market Copycat Activity
o The IT industry is highly competitive, with many companies replicating successful
business models and service offerings.
o There is a constant risk that competitors will imitate the company's strategies,
potentially reducing its unique value proposition.
2. Price Competition
o Many IT service providers offer low-cost solutions, making it challenging to compete
solely on pricing.
o Instead of competing on price alone, the company should emphasize superior service
quality, technical expertise, and added value to justify premium pricing.
3. Loss of Intellectual Property
o The IT industry is vulnerable to intellectual property theft, data breaches, and
unauthorized use of proprietary technologies.
o Competitors may attempt to replicate innovative solutions or gain access to
confidential client information.
o To protect its intellectual property, the company must implement strict data security
measures, secure patents where applicable, and enforce confidentiality agreements
with employees and partners.
4. Regulatory Challenges and Compliance Risks
o The IT sector is subject to numerous regulatory and compliance requirements,
particularly concerning data security, privacy laws, and government policies.
o Any changes in regulations could impact the company’s operations and require
additional investments to stay compliant.
o Proactively keeping up with legal and industry standards is essential to ensure smooth
and uninterrupted business operations.
By leveraging its strengths and capitalizing on market opportunities while addressing its
weaknesses and mitigating threats, FIVE7 I.T. SOLUTIONS can establish itself as a leading
player in the industry. Strategic planning, investment in innovation, and strong brand
positioning will be key drivers of long-term growth and success.
 CHAPTER-5

ANALYSIS OF FINANCIAL STATEMENTS

 CHAPTER-5

ANALYSIS OF FINANCIAL STATEMENTS

INTRODUCTION TO FINANCIAL ANALYSIS:

Meaning of financial analysis and Tools: Assessing the effectiveness and suitability of
firms, projects, budgets, and other financial operations is done through financial analysis.
Determine whether an entity is stable, solvent, liquid, or profitable enough to justify financial
investment by using financial analysis.

Significance Of Financial Analysis:

 Financial analysis is used to identify prospective investment possibilities, define financial
rules, evaluate economic trends, and plan long-term corporate activity. This was made
possible by fusing numerical data with financial information.
 Aids in assessing the company's managerial and operational efficiency; analyses the firm's
creditworthiness, financial strengths, and shortcomings.
 It is helpful to understand the various asset categories that a commercial enterprise has and the
liabilities that are owed to the enterprise.
 Describe the amount of cash the company has on hand and the proportion of debt to equity in
the company.

Objectives Of Financial Analysis:

 Revieing the performance of a company over the past periods.
 Assessing the current position & operational efficiency.
 Predicting growth & profitability prospects.
 Loan decisions by financial institutions and banks.
 TOOLS IN FINANCIAL ANALYSIS:

1. COMPARATIVE STATEMENT: In a comparative statement, one financial statement is

compared to financial statements from preceding time periods. Due to the fact that prior
financial data is presented alongside the most recent data in side-by-side columns, investors
can see trends, track a company's development, and compare it to competitors.
2. COMMON SIZE STATEMENTS: Items are displayed as a percentage of a common base
number, such as total sales revenue, in a financial statement of a standard size. It is
straightforward to compare businesses or time periods within the same business with this sort
of financial statement. However, if the organization's accounting practises differ, any
comparison could be unreliable.
3. TREND ANALYSIS: A technical analysis method called trend analysis predicts future stock
price movements using trend data that has already been observed. The long-term direction of
price action is predicted by trend analysis using historical data such as price fluctuations and
trading volume.
4. RATIO ANALYSIS: Ratio analysis is a quantitative method for learning about a company's
liquidity, operational effectiveness, and profitability by examining financial data such as the
balance sheet and income statement. Ratio analysis is a key component of fundamental equity
research.
5. CASH FLOW STATEMENT: A cash flow statement, a type of financial statement, lists all
cash inflows a business has experienced from ongoing operations and outside funding
sources. It also includes all cash withdrawals made over a specific period of time for
financing business expenses and investments.
6. FUND FLOW STATEMENT: A statement known as a funds flow statement is used to
analyse the causes that contributed to changes in a company's financial situation between two
balance sheets. It displays the inflow and outflow of cash over a given time period, or the
sources and uses of cash. A funds flow statement is made to explain changes in a company's
working capital position.
7.
 BALANCE SHEET

PARTICULARS 2022 2023 2024

ASSETS
Current Assets:
Cash 563203 253201 761203
Accounts Receivables 400000 645200 6522000
Inventory 868424 795424 795424
Temporary Investments - 110375 -
Total Current Assets: 1831627 1804200 2208827

Fixed Assets:
Solar Panels 30000 30000 30000
Building 28000 25000 25000
Furniture And Equipment 15000 10000 10000
Computer Equipment 50000 65000 60000
Vehicles 45000 45000 45000
Total Fixed Assets: 168000 175000 170000

TOTAL ASSETS: 1999627 1979200 2378827

LIABILITIES:
Current Liabilities:
Accounts Payable 150000 150000 150000
Business Credit Cards 28000 28000 28000
Sales Tax Payable 95427 80000 99000
Payroll Liabilities 895550 892550 895550
Other Liabilities 133650 128650 120277
Total Current Liabilities: 1299627 1279200 1289827

EQUITY:
Promoter Fund 700000 700000 700000
Opening retained earnings - - 389000
Total Equity: 700000 700000 1089000

TOTAL LIABILITIES: 1999627 1979200 2378827

 1. CURRENT RATIO: Current ratio is calculated to know the relationship between the current
assets and current liabilities. this is most widely used to know the working capital situation of
the firm. Current ratio gives the knowledge about firm’s ability to meet short term obligation
of the company. The standard ratio of current ratio is 2:1.

Current assets

CURRENT RATIO = Current Liabilities

Particulars 2021-22 2022-23 2023-24

Current Assets 18,31,627 18,04,200 22,08,827
Current liabilities 12,99,627 12,79,200 12,89,827
Current Ratio 1.40 1.41 1.71

Current Ratio
2,500,000

2,000,000

1,500,000

1,000,000

500,000

0
Current Assets Current liabilities Current Ratio

2021-22 2022-23 2023-24

Analysis and interpretation: The current ratio seems to be fluctuating year after year. The
standard ratio of the current ratio is to be 2:1, if the current ratio is more than standard ratio
then the financial position of the company is good. From the above table shows it clear that
current ratio in 2024 1.71:1 is high compared to 2023 1.41:1.
 2.QUICK RATIO: The quick ratio is an indicator of a company's short-term liquidity
position and measures a company's ability to meet its short-term obligations with its most
liquid assets. The standard ratio of quick ratio is 1:1.

Current Assets – inventory

QUICK RATIO = Current liabilities

Particulars 2021-22 2022-23 2023-24

Current Assets 18,31,627 18,04,200 22,08,827
Inventory 8,68,424 7,95,424 7,95,424
Current liabilities 12,99,627 12,79,200 12,89,827
Quick ratio 0.74 0.78 1.09

0.4

0.35

0.3

0.25

0.2

0.15

0.1

0.05

0
2019-20 2020-21 2021-22

Analysis and interpretation: The quick ratio seems to be fluctuating year after year. The
standard ratio of the quick ratio is to be 1:1. Quick ratio is more conservative than the current
ratio because it excludes inventory from current assets. It excludes inventory because it takes
time to be converted into cash. The company has a decreasing trend in 2021 -0.78 and it is
increasing in 2022- 1.09 this implies the company can make better use of its quick assets.
 3.CASH RATIO: The cash ratio is a measurement of a company's liquidity. It specifically
calculates the ratio of a company's total cash and cash equivalents to its current liabilities. The
metric evaluates company's ability to repay its short-term debt with cash or near-cash
resources, such as easily marketable securities.

CASH RATIO = cash

Current liabilities

Particu 2021- 2022- 2023-

lar 22 23 24
Cash 5,63,2 2,53,2 7,61,2
03 01 03
Current 12,99, 12,79, 12,89,
Liabilit 627 200 827
ies
Cash 0.43 0.19 0.59
Ratio

0.4

0.35

0.3

0.25

0.2

0.15

0.1

0.05

0
2019-20 2020-21 2021-22
 Analysis and interpretation: a cash ratio equal to or greater than 1 indicates a company has
enough cash and cash equivalents to entirely pay off all short-term debts. A ratio above 1 is
generally favoured, for 2021 it is 0.19 which is risky compare to 2022 which is 0.59.

4.PROPROETORY RATIO: Proprietary ratio is a type of solvency ratio that is useful for
determining the amount or contribution of shareholders or proprietors towards the total assets
of the business. It is also known as equity ratio or shareholder equity ratio or net worth ratio.

PROPROETOR RATIO = Share holder’s fund

Total assets

Particulars 2021-22 2022-23 2023-24

Share holders fund 7,00,000 7,00,000 7,00,000
Total assets 19,99,627 19,79,200 23,78,827
Proprietor ratio 0.35 0.35 0.29

0.4

0.35

0.3

0.25

0.2

0.15

0.1

0.05

0
2019-20 2020-21 2021-22

Analysis and interpretation: the proprietary ratio in the year 2021 is 0.35 and in the year
2022 it is 0.29.
 5. DEBT EQUITY RATIO: The debt-to-equity ratio measures your company's total debt
relative to the amount originally invested by the owners and the earnings that have been
retained over time.

Total liability
DEBT EQUITY RATIO = share holders equity

Particulars 2021-22 2022-23 2023-24

Total liability 19,99,627 19,79,200 23,78,827

Share holders equity 7,00,000 7,00,000 7,00,000

Debt equity Ratio 2.85 2.82 3.39

3.5

2.5

1.5

0.5

0
2019-20 2020-21 2021-22

Analysis and interpretation: A high debt-to-equity ratio indicates that a company is

borrowing more capital from the market to fund its operations which is in 2022 as 3.39, while
a low debt-to-equity ratio means that the company is utilizing its assets and borrowing less
money from the market in 2021 as 2.82.
 CHAPTER 6

LEARNING EXPERIENCE
 LEARNING EXPERIENCE:

My experience of excitement and it not only gave me a chance to explore various other
aspects of marketing but also provided me with advanced knowledge in my field of study.
Though, it reflets on my resume but it has a much bigger influence on my of thinking about
various things that would help me in daily situation in life. “Marketing of a product/service is
always a challenge since it is always difficult to analyse the customers point of view. The
strategy you adopt may either fail or fetch you a jackpot but its all about the risks you are
willing to take”

Learning: From my field placement and program study, there were various learning
outcomes I hold after completion of my internship, some of these outcomes are as follows:

 The training program met my expectations as declared prior to start of internship.

 I had a chance to participate completely in marketing related activities, closely working with
sales and marketing teams, planning and executing from managing presence on blogs and
social media platforms.
 The internship gave me a chance to gain knowledge by hands-on practical experience.
 During the course of internship, I had a chance to basic graphic designing skills, while
creating content images for social media posts.
 The training was relevant to my course of study which in turn built in-field knowledge in me.
 My creativity skills were helping me out while preparing the advertisements and posts that
were to be posted on social media platforms.
 To the organization: As a student of marketing and management and as my entire academic
and professional experience in marketing and advertising, there are certain recommendations
would mention for the organization to improve its current business scenario.
 More exposure to clients considering the geographical segment of business.
 BIBLIOGRAPHY:
 https://en.wikipedia.org
 https://www.ukessays.com
 https://www.ibef.org
 The Director of FIVE7 I.T SOLUTIONS – Mohammed Umar Farooq.