Scribd
Upload
9 views

RME-1

This document is an examination paper for a course on Relationship Marketing and Entrepreneurship at the Nursing Training College, Bolgatanga. It consists of multiple-choice questions covering various topics related to marketing, financial management, entrepreneurship, and service delivery. Each question carries two marks, and the exam is to be completed in one hour.

Uploaded by

theresaanongwin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
9 views

RME-1

This document is an examination paper for a course on Relationship Marketing and Entrepreneurship at the Nursing Training College, Bolgatanga. It consists of multiple-choice questions covering various topics related to marketing, financial management, entrepreneurship, and service delivery. Each question carries two marks, and the exam is to be completed in one hour.

Uploaded by

theresaanongwin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 10

NURSING TRAINING COLLEGE, BOLGATANGA

END OF SECOND SEMESTER EXAMINATION (JULY 2020)

COURSE TITLE: RELATIONSHIP MARKETING AND


ENTREPRENEURSHIP

COURSE CODE: RSE 321

TIME ALLOWED: ONE HOUR

INSTRUCTION: Answer all questions by circling the most appropriate answer


(one of the options provided to the questions below). Each question carries 2
marks.

1. The term marketing refers to:

A. Advertising, Sales Promotion, Publicity and Public Relational activities


B. A new product needs ideas, Developments, concepts, and improvements.
C. Sales Planning, Strategy, and Implementation
D. A philosophy that stresses customer value and satisfaction.

2. Marketing is a process which aims at .


A. Production
B. Profit-making.
C. The satisfaction of customer needs
D. Selling products

3. Marketing management is

A. developing marketing strategies to move the company forward


B. managing the marketing process
C. monitoring the profitability of the company's products and services
D. the art and science of choosing target markets and getting, keeping, and
growing customers through creating, delivering, and communicating
superior customer value

4. Which one of the following is a key to build lasting relationships with


consumers?
A. Price of the product
B. Need recognition
C. Customer satisfaction
D. Quality of product
11. Financial Management aims at
A. Reducing the cost of funds procured
B. Keeping the risk under control
C. Achieving effective deployment of such funds
D. All the above
12. This decision relates to how the firm's funds are invested in different assets,
A. Investment decision
B. Financing decision
C. Dividend decision
D. None of the above
13. Purchasing a new machine to replace an existing one is an example of
A. Financing decision
B. Dividend decision
C. Working capital decision
D. Capital budgeting decision
14. These decisions affect the liquidity as well as profitability of a business.
A. Capital budgeting decision
B. Financing decision
C. Working capital decision
D. Dividend decision
15. Which of the following is not a part of owners' funds?
A. Equity shares
B. Reserves and surplus
C. Debentures
D. Preference shares
16. Which of the following is not a source of borrowed funds?
A. Loan from financial institutions
B. Debentures
C. Retained earnings
D. Public deposits

17. One of the disadvantages of a franchise business for a franchisee is


A. Lack of independence.
B. Franchise businesses typically have a high failure rate.
C. Lack of brand identity.
D. Training is not normally provided by the franchisor.

18. What is the role of a Business Angel?


A. To provide small business advice.
B. To provide capital for business development in exchange for a stake in the
Business ownership.
C. To set up a franchise business.
D. To assist an entrepreneur to open a lifestyle business.

19. People who own, operate, and take risk of a business venture:
A. Aptitude

B. Employee

C. Entrepreneurs

D. Entrepreneurship

20. shows the process of creating something new.

A. Innovation
B. Business model
C. Modeling
D. Creative flexibility

21. Which one is NOT a disadvantage of Entrepreneurship?


A. Risky

B. Uncertain Income

C. You are the boss


D. Work long hours
22. Which one is NOT an advantage of Entrepreneurship?
A. Can choose a business of interest
B. You can be creative
C. Make a lot of money
D. You will make decisions alone

23. What type of entrepreneurial business produce the products they sell?
A. Manufacturing
B. Wholesaling

C. Retailing
D. Service

23. What type of entrepreneurial business sells products to people other


than the final customer?
A. Manufacturing
B. Wholesaling

C. Retailing
D. Service
25. What type of entrepreneurial business sells products directly to the
people who use or consume them?
A. Manufacturing
B. Wholesaling

C. Retailing
D. Service
26. What type of entrepreneurial business sells service instead of a product?
A. Manufacturing

B. Wholesaling
C. Retailing
D. Service
27. What is an office memorandum?
A. Message from one person to another
B. Short written form of business communication
C. Short speech
D. Letter
28. If you own your own business, you will need to know how to calculate
your profit. Which one is a calculation of profit?
A. Sales-months in a year
B. Sales-expenses
C. Total sales-Debts
D. Monthly sales* expenses

29. Which one is NOT a step in the problem-solving method?


A. Define the problem
B. Gather information
C. Identify solutions
D. Ignore the problem
30. What type of economy allows the government to determine what, how,
and whom products and services are produced?
A. Command B. Market
C. Mixed D. None of the above
31. This economy is about personal choice. Individuals decide what, how,
and for whom products and services are produced.
A. Market B. Command
C. Mixed D. None of the above
32. What is a fixed cost?
A. Cost that go up and down
B. Cost that remain the same
C. Measure the disadvantages of production
D. Measure advantages of production
33. The goals should be for the success of business plan.

A. Generalized
B. Specific
C. Limitless
D. Imaginary

34. What is the variable cost?


A. Cost that go up and down
B. Cost that remain the same
C. Measures the disadvantages of production
D. Measures advantages of production

35. Which of the following is not a tangible dominant?

A. Detergents

B. Automobiles

C. Investment Management

D. Soft drinks

36. Which of the following is not an element of physical evidence?

A. Employee dress

B. Employee Training

C. Equipment

D. Facility design

37. Which of the following is not an element of People?

A. Motivation

B. Teamwork
C. Flow of activities

D. Customer training

38. Standardized and customized flow of activities, simple and complex number of
steps and customer involvement by which a service is delivered is called

A. Place Mix

B. Physical Evidence Mix

C. Process Mix

D. People Mix

39 is the environment in which the service is delivered and where the


firm and customer interact and any tangible components that facilitate
performance or communication of the service.
A. Physical evidence

B. Process
C. Place
D. People

40. All human actors who play a part in service delivery and thus influence the
buyer's perceptions: namely, the firm's personnel, the customer and other customers
in the service environment."

A. Process

B. Physical Environment

C. People

D. Place

41 is the difference between customer expectations and perceptions.

A. Customer Delight
B. Customer Satisfaction
C. Customer Gap

D.The supplier Gap

42. Evaluation of Medical Diagnosis service is mainly depended on

A. High in experience quality

B. High in credence quality

C. High in search quality

D. Both a and c

43 is defined a caring, individualized attention that the firm provides its


customers.

A. Empathy

C. Responsiveness

D. Sympathy

D. Assurance
44. Which of the following is not a type of Service encounters?

A. Remote encounters

B. Phone encounters

C. Face to face encounters

D. Check in Encounters

45 is a tool for simultaneously depicting the service process, the points of


customer contact, and the evidence of service from the customer's point of view.

A. Front end planning

B. Service Blueprinting
C. Service Standardization

D. None of these

46 is the physical surroundings or the physical facility where the service


is produced, delivered, and consumed.

A. Service space

B. Services cape

C. Service place

D. Service scope

47. ’’…………….is the culture where an appreciation for good service exists and
where giving good service to internal as well as ultimate, external customers is
considered a natural way of life and one of the most important norms by everyone."
A. Service culture
B. Corporate culture

C. Service Triangle

D. Service Quality Dimensions

48. Intangibility, Perishability, Inseparability & Variability are the characteristics of

A. Products
B. Services
C. Goods

D. Both A& B

49. Which of the following statements is not true?


A. Increased use of debt increases the financial risk of a
business.
B. Increased use of debt decreases the financial risk of a
business.
C. Decrease in use of debt increases the financial risk of a business.
D. None of the above
50. Which one of the following is an advantage of the small firm in the innovation
process?

A. Ability of the entrepreneur to carry out multiple tasks


B. Ability to raise finance
C. Ability to carry out R&D
D. Ability of the entrepreneur to act on new ideas or product development

GOOD LUCK!!!

COURSE TUTOR: GODFRED NJINDAN

You might also like