Slide 1: Intro Page of Topic ( SANA)

Everyone! Today, my partner and I will be presenting on Tesla, Inc., a company that has not
only revolutionized the automotive industry but also transformed how we think about
sustainable energy. From electric vehicles to solar energy, Tesla has disrupted multiple
industries. Let’s dive into how it all began, where it’s heading, and why it has become one of
the most influential companies in the world.

Slide 2: A Video

Slide 3: Introduction of Tesla (SANA)

Tesla, Inc. is a groundbreaking electric vehicle manufacturer and clean energy company that
was founded in 2003 in San Carlos, California by entrepreneurs Martin Eberhard and Marc
Tarpenning. The company is named after the Serbian-American inventor Nikola Tesla, who was
known for his revolutionary work in electricity and electromagnetism.

From the beginning, Tesla’s mission has been to accelerate the world’s transition to
sustainable energy. While many companies were exploring electric vehicles (EVs), Tesla stood
out by focusing on performance, design, and long-range capabilities, aiming to make electric
cars mainstream. Today, Tesla is not only known for its cutting-edge electric vehicles but also
for its innovations in energy storage solutions and solar products, positioning itself as a leader
in both the automotive and renewable energy sectors.

Slide 4: History of Tesla (MARYAM)

Let’s take a look at some key development in Tesla’s journey:

Tesla’s journey began in 2003 when it was founded by Martin Eberhard and Marc Tarpenning,
with Elon Musk joining in 2004 as chairman, providing crucial funding and vision. The company
made a major breakthrough in 2008 with the launch of Tesla Roadster, showcasing the
potential of electric vehicle. In 2010, Tesla went public, raising significant capital to support its
growth. The following years saw further innovation, including the launch of its Supercharger
network and the highly acclaimed Model S in 2012, which set new standards for electric
vehicles. By 2017, the company rebranded from Tesla Motors to Tesla, Inc., reflecting expanded
focus to sustainable energy solutions.
Slide 5: Tesla Vision and Mission (MARYAM)

Tesla’s vision focuses on achieving full autonomy in driving technology to enhance safety and
convenience for all users. It aims to lead the automotive industry by developing high-
performing electric vehicles that are efficient. Furthermore, Tesla is committed to creating a
holistic energy ecosystem by integrating electric vehicles with solar energy and battery storage.
As Elon Musk said, ‘The future of transportation is electric and autonomous.’ This quote
encapsulates Tesla’s commitment to innovation and sustainability in reshaping the future of
mobility.

Slide 6: Then Elon Musk Joins Tesla (SANA)

In 2004, Elon Musk joined Tesla as chairman after leading an initial investment round and
providing critical funding. His vision and hands-on leadership were pivotal in propelling the
company forward. While he didn’t found Tesla, Musk's influence became paramount, guiding
the launch of the Roadster, the expansion of the product lineup, and the development of the
Supercharger network. By 2008, Musk took over as CEO and product architect, driving
innovation and cost reduction that transformed Tesla into a leader in the electric vehicle
industry and a symbol of the sustainable energy movement.

Slide 7: Tesla Roadster: The Beginning of a Revolution (SANA)

After Elon Musk joined Tesla in 2004 as an investor and chairman, he played a pivotal role in
shaping the company's future. By 2008, under his leadership, Tesla was ready to unveil its first
production vehicle: the Tesla Roadster. This groundbreaking sports car could accelerate from 0
to 60 mph in just 3.7 seconds and had a range of approximately 245 miles per charge,
challenging perceptions about electric vehicles.

The Roadster was also the first all-electric car to use lithium-ion battery cells, a significant
technological innovation at the time. It demonstrated that electric cars could be high-
performance, practical, and desirable, paving the way for future electric models and
establishing Tesla as a key player in the automotive industry.
Slide 8: Market Disruption and Expansion (Model S & Model 3) (MARYAM)

Let’s look at Tesla's role in market disruption. The Model S, released in 2012, redefined the
electric vehicle market. Not only was it a luxury sedan with over 300 miles of range, starting at
around $71,300 for the base model, but it also featured innovative technologies like Autopilot
and over-the-air software updates. It proved that electric cars could offer luxury, performance,
and safety without compromise.

Then came the Model 3 in 2017—Tesla's most ambitious model yet. By offering a more
affordable electric vehicle with a starting price of around $35,000, it was designed for mass
adoption. The Model 3 became the best-selling EV globally, significantly accelerating Tesla’s
growth and bringing electric vehicles into the mainstream.

Slide 9: Further Market Disruption: Model Y & Model X (MARYAM)

After the success of the Model S and Model 3, Tesla expanded its portfolio with the Model X,
released in 2015. This luxury SUV feature falcon-wing doors and advanced safety features,
combining practicality and performance. It accelerated from 0 to 60 mph in just 2.6 seconds,
and included autopilot capabilities and top safety ratings, making it one of the safest SUVs on
the market.

However, the Model Y, launched in 2020, represents the real game-changer in terms of volume
production. This compact SUV was designed to be affordable, efficient, and to have mass-
market appeal. The Model Y, built on the same platform as the Model 3, helped drive Tesla’s
global sales, making it one of the company’s top-selling vehicles worldwide.

Slide 10: Expansion - Superchargers and Gigafactories (SANA)

Now, let’s look at Tesla’s expansion. To address the concerns of EV range and charging
infrastructure, Tesla has built a global network of Superchargers, which provide fast charging
stations stations that allow Tesla owners to charge their vehicles quickly. This network has been
critical in making long-distance travel feasible for EV owners.

Additionally, Tesla’s Gigafactories have been pivotal in scaling production and reducing costs.
These factories are massive, state-of-the-art facilities where Tesla produces its vehicles and
batteries. Tesla has multiple Gigafactories across the world, including in Nevada, Shanghai,
Berlin, and Texas. Gigafactories are a key part of Tesla’s strategy to scale production, drive
down costs, and meet the ever-growing demand for electric vehicles.
Slide 11: Strategic Market Analysis (SANA)

Tesla’s dominant position in the global EV market is driven by its significant market share, rapid
growth, and continuous innovation. With around 20-25% of the global EV market, Tesla leads in
regions like the U.S. and Europe, despite increasing competition. The company’s growth is
supported by the rapid expansion of electric vehicle adoption, government incentives, and its
strategic Gigafactories worldwide. Tesla’s innovation in areas like autonomous driving, battery
technology, and the expansion of its Supercharger network sets it apart from competitors.
Additionally, Tesla benefits from unparalleled brand loyalty, with a dedicated customer base
that values its cutting-edge technology, sustainability, and unique ownership experience,
helping to drive long-term growth and reinforce its market leadership.

(MARAYM)

Now, let's explore Tesla's SWOT analysis, a framework that will help us assess its strengths,
weaknesses, opportunities, and threats in the market. This framework will give a comprehensive
look at the factors that are shaping Tesla's current and future strategies.

Slide 12: SWOT Analysis: Internal Strengths (MARYAM)

Let’s take a look at Tesla’s internal strengths. One of the most significant strengths is its brand
reputation for cutting-edge technology and battery efficiency. Another key strength is its
vertical integration, meaning Tesla manufactures much of its own technology, from batteries to
software. This allows for better control over quality and costs. Lastly, Elon Musk’s leadership is
a major strength, as his vision drives the company’s growth and enhances brand recognition.

Slide 13: SWOT Analysis: Internal Weaknesses (MARYAM)

However, Tesla does face some internal weaknesses. For instance, the company has struggled
with production scalability, often facing delays, supply chain disruptions, and shortages of
critical components like semiconductors and battery materials. Tesla’s reliance on Elon Musk’s
leadership also poses a potential risk, as much of Tesla’s identity and success is tied to his vision
and presence. Additionally, Tesla’s vehicles can be expensive, especially when compared to
traditional internal combustion engine vehicles, which may limit its appeal to a broader
consumer base.
Slide 14: SWOT Analysis: External Opportunities (SANA)

Looking at external opportunities, Tesla is well-positioned to capitalize on the growing global

demand for electric vehicles, driven by stricter emissions regulations and heightened
environmental awareness. As governments push for greener solutions, Tesla’s leadership in the
EV market supports its future growth. Expanding into emerging markets like India and Africa
offers additional potential, while increasing demand for solar energy and energy storage further
strengthens Tesla’s market position and long-term prospects.

Slide 15: SWOT Analysis: External Threats (SANA)

On the flip side, there are several external threats that Tesla faces. Increased competition from
traditional automakers like Ford, General Motors, and Volkswagen, who are rapidly scaling up
their EV production, poses a challenge. Furthermore, any regulatory changes or changes in
government incentives for EVs could impact Tesla’s financial outlook. Finally, supply chain risks,
especially related to the sourcing of key materials like lithium and cobalt, could affect Tesla’s
ability to meet production targets.

Slide 16: Overview of Tesla Revenue, Sales, and Performance (MARYAM)

Despite facing various threats, Tesla continues to perform strongly. In 2023, The company
reported over $80 billion in revenue, with 1.3 million vehicles delivered. The Model 3 and
Model Y are the main drivers of this growth, with the Model 3 being the top-selling EV globally.

In addition to vehicles, Tesla’s energy business—which includes solar products and energy
storage like the Powerwall—contributed approximately $3.5 billion in 2023.

Tesla’s Gigafactories have been crucial to scaling production, reducing costs, and increasing
profitability, helping the company maintain strong growth and solid profit margins.
(MARYAM) This remarkable performance has not only fueled Tesla’s success but
also significantly impacted other industries, pushing traditional automakers and
energy companies to rethink their strategies.

Slide 17: Impact of Tesla on Other Business Organizations (MARYAM)

Tesla’s success has had a profound impact on multiple industries. It has accelerated the shift to
electric vehicles by proving that EVs can be high-performance, desirable, practical and
prompting traditional automakers like Ford and General Motors to increase their focus on
electric vehicles.

At the same time, Tesla has inspired a wave of EV startups, such as Rivian and Lucid Motors,
which are competing to challenge Tesla’s dominance. In the energy sector, Tesla’s innovations
in solar and energy storage have set new standards, pushing companies like SunPower and
Enphase to develop more efficient solutions. Tesla’s advancements in battery technology are
also helping to drive the global shift towards renewable energy.

Slide 18: Tesla's Future Outlook and Plans (SANA)

Looking ahead, Tesla has ambitious plans to continue leading the electric vehicle and clean
energy sectors. The Cybertruck, expected to begin production in 2024, will offer a unique entry
into the electric pickup truck market, while the Tesla Semi aims to revolutionize freight
transport. Tesla is also advancing Full Self-Driving technology with the goal of fully autonomous
vehicles. The company’s new 4680 battery cells will make EVs more affordable and efficient,
while also supporting its growing energy storage products like the Powerwall. Tesla’s
Gigafactories in Berlin and Texas will increase production capacity, especially for the
Cybertruck and Model Y. In addition, Tesla is focused on expanding its solar and energy
storage business, offering integrated solutions to help the world transition to sustainable
energy. All these efforts align with Tesla’s mission to drive a global shift toward clean,
renewable energy and carbon neutrality.

Slide 19: Thank You (SANA)

Thank you for your attention! We hope this presentation has given you valuable insights into
Tesla, Inc. and its transformative impact on both the automotive and energy sectors. Tesla's
commitment to sustainability and innovation is reshaping transportation while also inspiring
other industries to adopt greener practices. We look forward to any questions or discussions
you may have about the topics we've covered today!