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The document expresses the author's belief that design should reflect beauty, self-expression, and meaningful connections, aiming to uplift and inspire others. The ideal customer values authenticity, creativity, and sustainability, seeking unique pieces that tell a story and resonate with their personal values. The author draws inspiration from Alexander McQueen, aspiring to create innovative, eco-friendly designs that challenge conventional fashion norms and evoke strong emotions.

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Martha Solviah
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3 views3 pages

Document 4

The document expresses the author's belief that design should reflect beauty, self-expression, and meaningful connections, aiming to uplift and inspire others. The ideal customer values authenticity, creativity, and sustainability, seeking unique pieces that tell a story and resonate with their personal values. The author draws inspiration from Alexander McQueen, aspiring to create innovative, eco-friendly designs that challenge conventional fashion norms and evoke strong emotions.

Uploaded by

Martha Solviah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Designer dna

For me, design and life are guided by the pursuit of beauty and self-
expression. I believe that beauty is more than just aesthetics; it's about
creating experiences that uplift and inspire others. When I'm designing, I'm
not just thinking about how something looks, but how it makes people feel. I
want my work to be a reflection of my values and personality, and to bring
joy and positivity to those who interact with it.

This belief in beauty and self-expression is important to me because it's a


way for me to connect with others and share my perspective. When I'm able
to express myself authentically, I feel most alive and confident. I believe that
everyone deserves to experience that same sense of confidence and joy, and
that's what drives me to create work that is both beautiful and meaningful.
For me, design is not just about solving problems, but about creating
moments of beauty and connection that make life more rich and fulfilling.

Through my designs, I want to communicate a sense of warmth, authenticity,


and empowerment. I hope that when people experience my work, they feel
seen, inspired, and connected to something meaningful. I want my designs
to spark conversations, evoke emotions, and create a sense of community.
For my customers, I hope my designs become a part of their story, a
reflection of their values and personality.

The impact I hope to have is to make a positive difference in people's lives. I


believe that design has the power to uplift, to educate, and to inspire. I want
my work to be a source of comfort, joy, and confidence for those who
interact with it. Ultimately, I hope that my designs leave a lasting impression,
one that resonates with people long after they've experienced my work. I
want to be a part of creating a world that is more beautiful, more
compassionate, and more meaningful, one design at a time.

My ideal customer is someone who values authenticity, creativity, and self-


expression. They're individuals who see beauty as a way of life, not just a
physical appearance. They're curious, open-minded, and passionate about
exploring new ideas and experiences. They prioritize sustainability, social
justice, and community, and they're drawn to brands that share these
values.

In terms of lifestyle, my ideal customer is likely someone who values work-


life balance, prioritizes wellness, and enjoys exploring nature, art, and
culture. They're style-conscious, but not in a superficial way - they're looking
for pieces that reflect their personality, tell a story, and evoke emotions.

My ideal customer is likely someone who identifies with a bohemian, eclectic,


or minimalist style, and they're drawn to unique, handmade, or artisanal
products. They're not just looking for a product, they're looking for a
connection to the people and stories behind it.

What resonates with them about my message and aesthetic is the emphasis
on individuality, creativity, and meaningful design. They're looking for brands
that speak to their values and aspirations, and they're willing to invest in
products that reflect their personal style and ethos. They connect with my
brand because it's genuine, thoughtful, and passionate about creating
beauty that matters.

I'm most excited about sustainable fashion design, particularly in the area of
upcycling and repurposing existing materials. I see my unique contribution in
creating innovative, eco-friendly designs that not only reduce waste but also
tell a story. I'm passionate about breathing new life into discarded fabrics
and materials, transforming them into pieces that are both beautiful and
meaningful.

My chosen focus is on creating statement pieces that showcase the potential


of upcycled materials. I want to challenge the conventional notion of fashion
as disposable and instead, create garments that are treasured for their
history, craftsmanship, and environmental responsibility. Through my
designs, I aim to inspire a more mindful approach to fashion consumption
and show that sustainability and style are not mutually exclusive. By pushing
the boundaries of what's possible with upcycled materials, I hope to make a
lasting impact on the fashion industry and contribute to a more circular and
regenerative fashion system

The fashion designer whose identity, values, and aesthetic resonates


strongly with mine is Alexander McQueen. Like McQueen, I'm passionate
about creating fashion that's not just beautiful but also thought-provoking
and emotionally resonant. His designs were like art pieces that told stories
and evoked strong emotions.

What draws me to Alexander McQueen's work is his fearless approach to


self-expression and his ability to push boundaries. He saw fashion as a way
to explore the human experience and to challenge societal norms. His
designs were often unconventional, yet breathtakingly beautiful. I admire
how he used fashion as a medium for self-expression and storytelling, and I
aspire to do the same in my own work. His legacy inspires me to be bold,
creative, and unafraid to take risks in my designs.

Alexander McQueen's designs are a perfect example of how fashion can be


both beautiful and thought-provoking. Take, for instance, his "Plato's
Atlantis" collection, where he used 3D printing to create intricate designs
that looked like they belonged in a futuristic world. These dresses were like
wearable art pieces that challenged the boundaries of fashion.

Another example is his "The Horn of Plenty" collection, which was like a
journey through history and culture. The models wore elaborate dresses that
told stories of art, history, and beauty. McQueen's runway shows were also
legendary for their creativity and drama. He had a way of making fashion
into an experience, not just something you wear.

What I admire about McQueen's work is how he used fashion to express


himself and push boundaries. He wasn't afraid to take risks and try new
things, and that's something I aspire to in my own designs. His work is a
reminder that fashion can be both beautiful and meaningful, and that's what
I'm striving for in my own creations.

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