design features ppt
design features ppt
UNIT 1
• Vocal-auditory channel Refers to the idea that speaking/hearing is the mode
humans use for language. When Hockett first defined this feature, it did not
take sign language into account, which reflects the ideology of orality that was
prevalent during the time.[3] This feature has since been modified to include
other channels of language, such as tactile-visual or chemical-olfactory.
• Broadcast transmission and directional reception When humans speak, sounds
are transmitted in all directions; however, listeners perceive the direction from
which the sounds are coming. Similarly, signers broadcast to potentially anyone
within the line of sight, while those watching see who is signing. This is
characteristic of most forms of human and animal communication.
• Transitoriness Also called rapid fading, transitoriness refers to the temporary
quality of language. Language sounds exist for only a brief period of time, after
which they are no longer perceived. Sound waves quickly disappear once a
speaker stops speaking. This is also true of signs. In contrast, other forms of
communication such as writing and Inka khipus (knot-tying) are more permanent.
• Interchangeability Refers to the idea that humans can give and receive identical linguistic
signals; humans are not limited in the types of messages they can say/hear. One can say
"I am a boy" even if one is a girl. This is not to be confused with lying (prevarication): The
importance is that a speaker can physically create any and all messages regardless of
their truth or relation to the speaker. In other words, anything that one can hear, one can
also say. Not all species possess this feature. For example, in order to communicate their
status, queen ants produce chemical scents that no other ants can produce (see animal
communication below).
• Total feedback Speakers of a language can hear their own speech and can control and
modify what they are saying as they say it. Similarly, signers see, feel, and control their
signing.
• Specialization The purpose of linguistic signals is communication and not some other
biological function. When humans speak or sign, it is generally intentional. An example
of non-specialized communication is dog panting. When a dog pants, it often
communicates to its owner that it is hot or thirsty; however, the dog pants in order to
cool itself off. This is a biological function, and the communication is a secondary matter.
• Semanticity Specific sound signals are directly tied to certain meanings.
• Arbitrariness Languages are generally made up of both arbitrary and iconic
symbols. In spoken languages, iconicity takes the form of onomatopoeia (e.g.,
"murmur" in English, "māo" [cat] in Mandarin). For the vast majority of other
symbols, there is no intrinsic or logical connection between a sound form (signal)
and what it refers to. Almost all names a human language attributes an object are
thus arbitrary: the word "car" is nothing like an actual car. Spoken words are
really nothing like the objects they represent. This is further demonstrated by the
fact that different languages attribute very different names to the same object.
Signed languages are transmitted visually and this allows for a certain degree of
iconicity ("cup", "me," "up/down", etc. in ASL). For example, in the ASL sign
HOUSE, the hands are flat and touch in a way that resembles the roof and walls
of a house.[4][note 1] However, many other signs are not iconic, and the relationship
between form and meaning is arbitrary. Thus, while Hockett did not account for
the possibility of non-arbitrary form-meaning relationships, the principle still
generally applies.
• Discreteness Linguistic representations can be broken down into small discrete units which combine with
each other in rule-governed ways. They are perceived categorically, not continuously. For example, English
marks number with the plural morpheme /s/, which can be added to the end of any noun. The plural
morpheme is perceived categorically, not continuously: we cannot express smaller or larger quantities by
varying how loudly we pronounce the /s/.
• Displacement Displacement refers to the idea that humans can talk about things that are not physically
present or that do not even exist. Speakers can talk about the past and the future, and can express hopes
and dreams. A human's speech is not limited to here and now. Displacement is one of the features that
separates human language from other forms of primate communication.
• Productivity Productivity refers to the idea that language-users can create and understand novel utterances.
Humans are able to produce an unlimited amount of utterances. Also related to productivity is the concept
of grammatical patterning, which facilitates the use and comprehension of language. Language is not
stagnant, but is constantly changing. New idioms are created all the time and the meaning of signals can
vary depending on the context and situation.
• Traditional transmission Also known as cultural transmission, traditional transmission is the idea that, while
humans are born with innate language capabilities, language is learned after birth in a social setting. It
differs critically from Chomsky's idea of Universal Grammar but rather purports that people learn how to
speak by interacting with experienced language users. Significantly, language and culture are woven
together in this construct, functioning hand in hand for language acquisition.
• Duality of patterning Meaningful messages are made up of distinct smaller meaningful units
(words and morphemes) which themselves are made up of distinct smaller, meaningless units
(phonemes).
• Prevarication Prevarication is the ability to lie or deceive. When using language, humans can
make false or meaningless statements. This is an important distinction made of human
communication, i.e. language as compared to animal communication. While animal
communication can display a few other design features as proposed by Hockett, animal
communication is unable to lie or make up something that does not exist or have referents.
• Reflexiveness Humans can use language to talk about language. Also a very defining feature of
human language, reflexiveness is a trait not shared by animal communication. With reflexiveness,
humans can describe what language is, talk about the structure of language, and discuss the idea
of language with others using language.
• Learnability Language is teachable and learnable. In the same way, as a speaker learns their first
language, the speaker is able to learn other languages. It is worth noting that young children learn
language with competence and ease; however, language acquisition is constrained by a critical
period such that it becomes more difficult once children pass a certain age.
animal communication
• Ants make use of the chemical-olfactory channel of communication. Ants produce chemicals called pheromones, which are released through body
glands and received by the tips of the antenna. Ants can produce up to twenty different pheromone scents, each a unique signal used to
communicate things such as the location of food and danger, or even the need to defend or relocate the colony. When an ant is killed, it releases a
pheromone that alerts others of potential danger. Pheromones also help ants distinguish family members from strangers. The queen ant has special
pheromones which she uses to signal her status, orchestrate work, and let the colony know when they need to raise princesses or drones. Ants will
even engage in warfare to protect the colony or a food source. This warfare involves tactics that resemble human warfare. Marauder ants will capture
and hold down an enemy while another ant crushes it. Ants are loyal to their colony to the death; however, the queen will kill her own in order to be
the last one standing. This level of "planning" among an animal species requires an intricate communication.
• Bird communication demonstrates many of the features: the vocal-auditory channel, broadcast transmission/directional reception, rapid fading,
semanticity, and arbitrariness. Bird communication is divided into songs and calls. Songs are used primarily to attract mates, while calls are used to
alert conspecifics of food and danger and coordinate movement with the flock. Calls are acoustically simple, while songs are longer and more
complex. Bird communication is both discrete and non-discrete. Birds use syntax to arrange their songs, where musical notes act as phonemes. The
order of the notes is important to the meaning of the song, thus indicating that discreteness exists. Bird communication is also continuous in the
sense that it utilizes duration and frequency. However, the fact that birds have "phonemes" does not necessarily mean that they can combine them in
an infinite way. Birds have a limited number of songs that they can produce. The male indigo bunting only has one song, while the brown thrasher can
sing over 2000 songs. Birds even have unique dialects, depending on where they are from. Two different bird species, the Southern Pied Blabber and
the Japanese Tit have been observed to be using duality of patterning, which is another feature thought to only be used by humans.
• Honeybee communication is distinct from other forms of animal communication. Rather than vocal-auditory, bees use the space-movement channel
to communicate. Honeybees use dances to communicate—the round dance, the waggle dance, and the transitional dance. Depending on the species,
the round dance is used to communicate that food is 20–30 m from the hive, the waggle dance that food is 40–90 m from the hive, and the
transitional dance that food is at a distance in between. To do the waggle dance, a bee moves in a zig-zag line and then loops back to the beginning of
the line, forming a figure-eight. The direction of the line points to the food. The speed of the dance indicates the distance to the food. In this way, bee
dancing is also continuous, rather than discrete. Their communication is also not arbitrary: They move in a direction and pattern that physically points
out where food is located. Honeybee dancing demonstrates displacement, which is generally considered a human characteristic. Most animals will
only give a "food-found" call in the physical presence of food, yet bees can talk about food that is over 100 m away.