Managerial Econonrics
Managerial Econonrics
35 Managerial Econonrics
Unit-1.
Demand and Supply
Concept of Demand
Demand refers to the quantity of a commodity or a service that people are willing to buy at a
certain price during a certain time interval. It can be termed as a desire with the ‘willingness’
and ‘ability’ to pay for a commodity.
An increase in the price of the commodity decrease the demand for that commodity, while
the decrease in price increases its demand. The phenomena is termed as law of demand.
Here, the demand for the commodity is the dependent variable, while its determinants are
the independent variables.
According to Prof. Benham, “The demand for anything, at a given price is the amount of it
which will be bought per unit of time at the price.”
In the words of Prof Hanson, “By demand is meant, demand at a price, for it is impossible to
conceive of demand not related to price.”
As per Prof Hibdon, “Demand means the various quantities of goods that would be
purchased per time period at different prices in a given market.”
According to Prof Mayers, “The demand for goods is schedule of the amounts that buyers
would be willing to purchase at all possible prices at any one instant of time.”
From the aforementioned definitions, it can be concluded that demand implies a desire
supported by an ability and willingness of an individual to pay for a particular product. If an
individual does not have sufficient resources or purchasing power to buy a particular
product, then his/her desire alone would not be regarded as demand.
For instance, if an individual desires to purchase a resort and does not have adequate
amount of money to purchase the resort, his/her desire is not considered as demand for the
resort Apart from It, if an affluent individual desires to purchase a resort, but does not have
willingness to spend money for purchasing the resort then his/her desire is also not
considered as demand.
Therefore, we can say that effective demand is the desire backed by the purchasing power
and willingness of an individual to pay for a particular product. An effective demand has
three characteristics namely, desire, willingness, and ability of an individual to pay for a
product.
Individual and Market Demand Functions
Demand function shows the relationship between quantity demanded for a particular
commodity and the factors influencing it.
It can be either with respect to one consumer (individual demand function) or to all the consumers in
the market (market demand function).
and the factors affecting individual demand. It is expressed as: Dx = f (Px, Pr, Y, T, F) Where,
Demand function is just a short-hand way of saying that quantity demanded (Dx), which is on
the left-hand side, is assumed to depend on the variables that are listed on the right-hand
side.
Price elasticity is used by economists to understand how supply or demand changes given
changes in price to understand the workings of the real economy. For instance, some goods
are very inelastic, that is, their prices do not change very much given changes in supply or
demand, for example people need to buy gasoline to get to work or travel around the world,
and so if oil prices rise, people will likely still buy just the same amount of gas. On the other
hand, certain goods are very elastic, their price moves cause substantial changes in its
demand or its supply. (Arc elasticity is the elasticity of one variable with respect to another
between two given points.) Here, we will look just at how the demand side of the equation is
impacted by fluctuations in price by considering the price elasticity of demand – which you
can contrast with price elasticity of supply.
which implies that the elasticity changes at the various points of the linear-demand curve.
Graphically the point elasticity of a linear-demand curve is shown by the ratio of the
segments of the line to the right and to the left of the particular point. In figure 2.33 the
elasticity of the linear-demand curve at point F is the ratio
Given this graphical measurement of point elasticity it is obvious that at the mid-point of a
linear-demand curve ep — 1 (point M in figure 2.34). At any point to the right of M
the point elasticity is less than unity (ep < 1); finally at any point to the left of M, ep > 1. At
point D the ep → ∞, while at point D’ the ep = 0. The price elasticity is always negative
because of the inverse relationship between Q and P implied by the ‘law of demand’.
However, traditionally the negative sign is omitted when writing the formula of the elasticity.
The range of values of the elasticity is
0 ≤ ep ≤ ∞
If ep = 0, the demand is perfectly inelastic (figure 2.35)
If ep = 1, the demand has unitary elasticity (figure 2.36)
If ep = ∞, the demand is perfectly elastic (figure 2.37)
If 0 < e < 1, we say that the demand is inelastic.
The income elasticity is positive for normal goods. Some writers have used income elasticity
in order to classify goods into ‘luxuries’ and ‘necessities’. A commodity is considered to be a
‘luxury’ if its income elasticity is greater than unity. A commodity is a ‘necessity’ if its income
elasticity is small (less than unity, usually).
3. The time period, because consumption patterns adjust with a time-lag to changes
in income.
The cross-elasticity of demand:
We have already talked about the price cross-elasticity with connection to the classification
of commodities into substitutes and complements (see section I).
The sign of the cross-elasticity is negative if x and y are complementary goods, and positive
if x and y are substitutes. The higher the value of the cross-elasticity the stronger will be the
degree of substitutability or complementarity of x and y. The main determinant of the cross-
elasticity is the nature of the commodities relative to their uses. If two commodities can
satisfy equally well the same need, the cross- elasticity is high, and vice versa. The cross-
elasticity has been used for the definition of the firms which form an industry.
Concept of Supply
Supply is as relevant to a business as gravitational force is to the Earth. A fundamental
economic theory, supply refers to the quantity of goods a producer is willing and able to
sell at a specific price. A firm's profitability depends upon its ability to price goods at the
market-clearing price--the price at which demand equals supply.
The law of supply states that all other factors remaining constant, the higher the price of a
product, the larger the quantity supplied. Changes in price result in a shift along the
upward sloping supply curve. Several factors result in a shift in the supply curve itself.
These include changes in the price of substitute and complimentary goods, the size of the
supplier pool, input costs, future expectations about price levels and technology upgrades.
With better technology, your firm can supply more products at superior quality levels in a
shorter time frame.
Determinants of supply
The factors on which the supply of a commodity depends are known as the determinants of
demand. These are:
2. Firm Goals
The supply of goods also depends on the goals of an organization. An organization
may have various goals such as profit maximization, sales maximization, employment
maximization, etc.
The price of inputs or the factors of production such as land, labor, capital, and
entrepreneurship also determine the supply of the goods. When the price of inputs is
low the cost of production is also low.
Thus, at this point, the firms tend to supply more goods in the market and vice-versa.
4. Technology
When a firm uses new technology it saves the inputs and also reduces the cost of
production. Thus, firms produce more and supply more goods.
5. Government Policy
The taxation policies and the subsidies given by the government also impact the supply
of goods.
When the taxes are high the producers are unwilling to produce more goods and thus,
the supply will decrease.
On the other hand, when the government grants various subsidies and gives financial
aids to the producers, they increase the production of goods. Thus, the supply also
increases.
6. Expectations
When the producers or suppliers expect that the price shall increase in future they
hoard the goods so that they can sell them at higher prices later. This will result in a
decrease in the supply of goods.
Similarly, in case they expect a fall in price, they will increase the supply of goods.
When the price of complementary goods increases their supply also increases. Thus,
this results in the increase in the supply of commodity also and vice-versa.
Also, when the price of the substitutes increases their supply also increases. This
results in a decrease in the supply of goods.
8. Number of Firms
When the number of firms in the market increase the supply of goods also increases
and vice-versa.
9. Natural Factors
The factors like weather conditions, flood, drought, pests, etc. also affect the supply of
goods. When these factors are favorable the supply will increase.
Elasticity of Supply
The elasticity of supply establishes a quantitative relationship between the supply of a
commodity and it’s price. Hence, we can express the numeral change in supply with
the change in the price of a commodity using the concept of elasticity. Note that
elasticity can also be calculated with respect to the other determinants of supply.
However, the major factor controlling the supply of a commodity is its price. Therefore,
we generally talk about the price elasticity of supply. The price elasticity of supply is the
ratio of the percentage change in the price to the percentage change in quantity
supplied of a commodity.
p= The price
Es= (dq/dp)×(p/q)
Equilibrium Price
Equilibrium means a state of no change. Evidently, at the equilibrium price, both buyers
and sellers are in a state of no change. Technically, at this price, the quantity
demanded by the buyers is equal to the quantity supplied by the sellers. Both market
forces of demand and supply operate in harmony at the equilibrium price.
Graphically, this is represented by the intersection of the demand and supply curve.
Further, it is also known as the market clearing price. The determination of the
market price is the central theme of microeconomics. That is why the microeconomic
theory is also known as price theory.
5 5 30 Downwards
4 12 25 Downwards
3 20 20 Equilibrium
2 25 15 Upwards
1 35 8 Upwards
A detailed look at the above supply and demand schedule reveals a bag full of
information about the market. Most importantly, we can observe that the demand and
supply become equal at a price of 3. Thus 3 is the equilibrium price.
Next, note how the impact on price is downwards when the price is too high for the
buyer’s taste. Lastly, again the impact on price is upwards when it is too low for the
supplier’s taste. To point out, the price tends to move towards the equilibrium mark.
In order to sell this surplus, the sellers have to reduce the price. Effectively, the price
continues to fall until it reaches the equilibrium level.
When the price of a commodity decreases, the consumers sense an opportunity to buy
the product at a lower price. This creates gives birth to excess demand in the product’s
market.
Note that the supply and demand schedule mentioned above is an indicator of all these
processes.
Unit-2. Production:
A key principle guiding the concept of the short run and the long run is that in the
short run, firms face both variable and fixed costs, which means that output, wages,
and prices do not have full freedom to reach a new equilibrium. Equilibrium refers to
a point in which opposing forces are balanced.
Mining and energy giants were hit especially hard by the fall in iron ore, coal, copper,
and other commodity prices, underscoring their high fixed costs in the short run.
Glencore lost $5 billion in 2015, while Vale lost $12 billion, and Rio Tinto lost $866
million.
Despite lower prices, these firms continue to ramp up production due to new
investments, particularly in areas such as Brazil and Australia, made
when commodity prices were significantly higher around 2011. For instance,
Glencore purchased Xstrata in 2013 for $30 billion in a deal in which it acquired most
of its mining assets, which have significantly depreciated.
Keeping other factors fixed, the law explains the production function with one factor
variable. In the short run when output of a commodity is sought to be increased, the
law of variable proportions comes into operation.
Definitions:
“As the proportion of the factor in a combination of factors is increased after a point,
first the marginal and then the average product of that factor will diminish.” Benham
“An increase in some inputs relative to other fixed inputs will in a given state of
technology cause output to increase, but after a point the extra output resulting from
the same additions of extra inputs will become less and less.” Samuelson
“The law of variable proportion states that if the inputs of one resource is increased
by equal increment per unit of time while the inputs of other resources are held
constant, total output will increase, but beyond some point the resulting output
increases will become smaller and smaller.” Leftwitch
Assumptions:
Law of variable proportions is based on following assumptions:
(i) Constant Technology:
The state of technology is assumed to be given and constant. If there is an
improvement in technology the production function will move upward.
(iv) Short-Run:
The law operates in the short-run when it is not possible to vary all factor inputs.
3. Third Stage:
This stage begins beyond point ‘G’. Here total product starts diminishing. Average
product also declines. Marginal product turns negative. Law of diminishing returns
firmly manifests itself. In this stage, no firm will produce anything. This happens
because marginal product of the labour becomes negative. The employer will suffer
losses by employing more units of labourers. However, of the three stages, a firm will
like to produce up to any given point in the second stage only.
In the long run production function, the relationship between input and output is
explained under the condition when both, labor and capital, are variable inputs.
In the long run, the supply of both the inputs, labor and capital, is assumed to be
elastic (changes frequently). Therefore, organizations can hire larger quantities of
both the inputs. If larger quantities of both the inputs are employed, the level of
production increases. In the long run, the functional relationship between changing
scale of inputs and output is explained under laws of returns to scale. The laws of
returns to scale can be explained with the help of isoquant technique.
Isoquant Curve:
The relationships between changing input and output is studied in the laws of returns
to scale, which is based on production function and isoquant curve. The term
isoquant has been derived from a Greek work iso, which means equal. Isoquant
curve is the locus of points showing different combinations of capital and labor,
which can be employed to produce same output.
Isocost
In economics an isocost line shows all combinations of inputs which cost the same
total amount. Although similar to the budget constraint in consumer theory, the use
of the isocost line pertains to cost-minimization in production, as opposed to utility-
maximization. For the two production inputs labour and capital, with fixed unit costs
of the inputs, the equation of the isocost line is where w represents the wage rate of
labour, r represents the rental rate of capital, K is the amount of capital used, L is the
amount of labour used, and C is the total cost of acquiring those quantities of the two
inputs. The absolute value of the slope of the isocost line, with capital plotted
vertically and labour plotted horizontally, equals the ratio of unit costs of labour and
capital. The slope is: The isocost line is combined with the isoquant map to
determine the optimal production point at any given level of output. Specifically, the
point of tangency between any isoquant and an isocost line gives the lowest-cost
combination of inputs that can produce the level of output associated with that
isoquant. Equivalently, it gives the maximum level of output that can be produced for
a given total cost of inputs. A line joining tangency points of isoquants and isocosts is
called the expansion path.
If we employ 30K and 30L, the total cost will be £200,000 + £200,000
If we employ 10 K and 50L, the total cost will be £66,666 +£333,333 =
£400,000
Change in labour costs
Ridge Lines
The marginal product of a particular factor may be negative if the quantity used is too
large. For example, if too much labour is used there may be congestion and the
efficiency of all the labourers may be affected. An isoquant will include points
denoting such factor quantities, because it includes all factor combinations producing
the same output.
But, a rational producer will not operate on this part of the isoquant. The area of
rational operation may be shown by drawing two lines from the origin enclosing only
those parts of the isoquants where each factor has a positive marginal product. Such
lines are called ridge lines. Negative marginal products appear in that part of the
isoquant which has a positive slope.
Ridge lines exclude these parts. This can be seen in Fig. 14. Let us focus our atten-
tion on isoquant Q1 over the interval from point A to point E. We now know that as
we substitute labour for capital and move from A toward E, the marginal productivity
of labour diminishes.
But, look what happens if we move beyond E, continuing to use more labour. The
isoquant Q1 turns upward, indicating that if we use more labour and still want
to produce Q1 units, we must now also use more capital. Why? Because beyond E,
the marginal product of labour has become negative, and so to compensate for using
more labour, we must add to the amount of capital used as well.
If we follow Q2, Q3 or Q4 from left to right, we see that a similar result occurs. Beyond
points F, G and H turn up. That is, the slopes of the isoquants become positive due
to the negative marginal productivity of labour.
The line (R’) connecting all points, such as £, F, G and H, is called a ridge line; it
marks off the boundary between stage II and stage III of production. No one would
want to produce in stage III, since the same level of production could be obtained
with fewer of both inputs by moving to the left along the appropriate isoquant until
stage II was reached.
We can now apply this same line of reasoning to rule out stage I. Again let us
concentrate attention on isoquant Q1. This time, suppose we move up and to the left
toward point A. As we do so, substituting capital for labour, the marginal productivity
of capital diminishes and becomes negative if we go beyond A. Thus, if we add more
capital above A while maintaining output at the Q1 level, we must use more labour.
This does not make much sense from a managerial perspective. Points B, C and D
are analogous to point A for their respective isoquants. Beyond these points, the
marginal productivity of capital is negative and so we would not wish to operate in
that region, which we refer to as stage I.
The ridge line R marks the boundary between stage I and stage II just as R’ marks
the boundary between stages II and III. We see that neither stage I nor stage III is
desirable for production, since the marginal productivity of at least one input is
negative in those stages. We can then conclude that the only relevant region for
production is stage II, which is bounded by the two ridge lines, R1 and R2. This region
is called the economic region of production.
Returns to Scale :
In figure 8, OX axis represents increase in labour and capital while OY axis shows
increase in output. When labour and capital increases from Q to Q1, output also
increases from P to P1 which is higher than the factors of production i.e. labour and
capital.
The main cause of the operation of diminishing returns to scale is that internal and
external economies are less than internal and external diseconomies. It is clear from
diagram 9.
In this diagram 9, diminishing returns to scale has been shown. On OX axis, labour
and capital are given while on OY axis, output. When factors of production increase
from Q to Q1 (more quantity) but as a result increase in output, i.e. P to P1 is less.
We see that increase in factors of production is more and increase in production is
comparatively less, thus diminishing returns to scale apply.
In this case internal and external economies are exactly equal to internal and
external diseconomies. This situation arises when after reaching a certain level of
production, economies of scale are balanced by diseconomies of scale. This is
known as homogeneous production function. Cobb-Douglas linear homogenous
production function is a good example of this kind. This is shown in diagram 10. In
figure 10, we see that increase in factors of production i.e. labour and capital are
equal to the proportion of output increase. Therefore, the result is constant returns to
scale.
Producer’s Equilibrium
The value of all assets used for production is limited. Hence, the producer has to use
such a combination of inputs as would provide him with maximum output and profits.
This optimum level of production, also called producer’s equilibrium, is achieved when
maximum output is derived from minimum costs.
In order to achieve this, producers first have to classify their resources into different
combinations. Each combination would provide production in different quantities. The
combination that provides the highest amount of produce at the least amount of costs
is the optimum level of production.
In order to find out producer’s equilibrium, we first need to understand isoquant curves
and iso-cost lines. These two concepts help us calculate optimum production.
optimum FactorCombination
Least-cost Combination. The producer will try to attain an equilibrium position by
hitting at the ‘most economical or the least cost combination of the factors of
production. Just as a consumer is faced wild the problem of making a choice
between different combinations of two or more goods, similarly a producer is
confronted with the problem of choosing between Where MPn is the marginal product
of factor A different combinations of two or more factors of production,
A rational entrepreneur would try to maximize his money profits from the production
and sale of commodities, just as a consumer tries to obtain maximum satisfaction
from the consumption of commodities. 1′(1 produce a given output various
combinations of factors of production are possible. But a rational producer or a linen
would seek to produce that output with the ‘optimum’ or ‘least-cost’ combination of.
factors of production. (In Economics factors of production arc also called ‘inputs.)
The producing line will use its productive resources in such proportions or such
ratios that whatever the output produced, the cost outlay should be as small as
possible for that output. Or, we can say that the linn should use that combination of
resources which produces the maximum output for given cost outlay. In arriving at an
optimum or least- cost combination. the producer is guided by the principle of
substitution or that of equal marginal returns. If a rupee spent of factor A result in a
greater output than a rupee spent on factor O. it would pay the producer to divert exit
CH1 therefrom fa tor 13 to factor A; that is. he will substitute factor A for factor 13.
He will be in equilibrium when the additional output resulting from the marginal rupee
spent on factor /I. equals the additional output resulting from the marginal
rupee spent on factor B. So long as the additional output due to the marginal rupee
spent on factor A is not equal to the additional output resulting from the marginal
rupee spent on factor B. it will he advantageous for the producer to go on
substituting one factor for the other. In this way the output will he Maximilian,
Out most often, guru of factors cost much more than one rupee each. In such cases.
the additional output due to the marginal rupee spent in factor A would he equal to
the marginal product of factor A divided by its price. As has been explained earlier,
the marginal product of a factor is the additional product resulting from the
employment of an additional uni: of the factor. It, therefore, follows that the
marginal product of a factor divided by the price of the factor is the additional product
resulting from a rupee spent on the factor. Suppose the marginal product of a factor
is 120 suitors or output and the price or the factor is Rs. 10. Then. 120 + 10, i.e., 12
is the additional output resulting from the marginal rupee spent on that factor. The
condition for the least-cost combination may, neur to employ more of factor A and
less of factor B. He will employ more of one factor and less of the other till the above
‘”rul’orticmalit~ rule’ is satisfied, It is in this manner. that the firm is able to
discover the least-cost combination which means producing the maximum output
with a given cot.
It will have been dearly understood that it is not the marginal products of the various
factors ihat are sought to be cqualiscd by the producer for garnishing output. What
he seeks to cqualise are the marginal products of the various factors divided by their
respective prices. or course. when the prices of all factors are equal. in that case
alone will he sed. to equalisc the marginal products of the various factors, In that
case, the denominators “.will all he equal to each other, so that all that the producer
is to attempt is to cqualisc the numerators, i.c.. the marginal products of the v.u ious
factors (Ml’.” MI'” ….. MP”,). But seldom are the pI ices of the various factors equal
to each other.
Cost Function: Concept and
Importance
Concept of Cost Function:
The relationship between output and costs is expressed in terms of cost function. By
incorporating prices of inputs into the production function, one obtains the cost
function since cost function is derived from production function. However, the nature
of cost function depends on the time horizon. In microeconomic theory, we deal with
short run and long run time.
We have already studied a firm’s production technology and how inputs are
combined to produce output. The production function is just a starting point for the
supply decisions of a firm. For any business decision, cost considerations play a
great role.
Cost function is a derived function. It is derived from the production function which
captures the technology of a firm. The theory of cost is a concern of managerial
economics. Cost analysis helps allocation of resources among various alternatives.
In fact, knowledge of cost theory is essential for making decisions relating to price
and output.
Whether production of a new product is a wiser one on the part of a firm greatly
depends on the evaluation of costs associated with it and the possibility of earning
revenue from it. Decisions on capital investment (e.g., new machines) are made by
comparing the rate of return from such investment with the opportunity cost of the
funds used.
Cost in Short Run:
It may be noted at the outset that, in cost accounting, we adopt functional
classification of cost. But in economics we adopt a different type of classification,
viz., behavioural classification-cost behaviour is related to output changes.
In the short run the levels of usage of some input are fixed and costs associated with
these fixed inputs must be incurred regardless of the level of output produced. Other
costs do vary with the level of output produced by the firm during that time period.
The sum-total of all such costs-fixed and variable, explicit and implicit- is short-run
total cost. It is also possible to speak of semi-fixed or semi-variable cost such as
wages and compensation of foremen and electricity bill. For the sake of simplicity we
assume that all short run costs to fall into one of two categories, fixed or variable.
When output is zero, cost is positive because fixed cost has to be incurred
regardless of output. Examples of such costs are rent of land, depreciation charges,
license fee, interest on loan, etc. They are called unavoidable contractual costs.
Such costs remain contractually fixed and so cannot be avoided in the short run.
ATC = k/Q + ƒ(Q)/ Q = AFC + AVC. Since k is a constant and Q gradually increases,
the ratio k/Q falls. Hence the AFC curve is a rectangular hyperbola.
Here
where ƒ'(Q) is the change in TVC and may be called marginal variable cost (MVC).
Thus, it is clear that MC refers to MVC and has no relation to fixed cost. Since
business decisions are largely governed by marginal cost, and marginal costs have
no relation to fixed cost, it logically follows costs do not affect business decisions.
When AC is falling,
c. Cost Elasticity:
On the basis of the relation between MC and AC we can develop a new concept,
viz., the concept of cost elasticity. It measures the responsiveness of total cost to a
small change in the level of output.
The Short Run: In the short run, marginal cost decreases due to increasing
marginal returns and increases due to decreasing marginal returns and the
law of diminishing marginal returns. This also triggers changes in average
cost (variable and total).
The Long Run: In the long run, there are no fixed inputs. As such, marginal
returns and especially the law of diminishing marginal returns do not operate
and thus do not guide production and cost. Instead long-run marginal cost is
affected by increasing and decreasing returns to scale, which translates into
economies of scale and diseconomies of scale.
Diseconomies of scale are when the cost per unit of production (Average
cost) increases because the output (sales) increases.
i. Internal Economies:
Refer to real economies which arise from the expansion of the plant size of the
organization. These economies arise from the growth of the organization itself.
b. Economies of Information:
Imply advantages that are derived from publication related to trade and business.
The central research institutions are the source of information for organizations.
c. Economies of Disintegration:
Refer to the economies that arise when organizations split their processes into
different processes.
Diseconomies of scale occur when the long run average costs of the organization
increases. It may happen when an organization grows excessively large. In other
words, the diseconomies of scale cause larger organizations to produce goods and
services at increased costs
Unit-3.Market structure:
In perfect competition, sellers and buyers are fully aware about the current market
price of a product. Therefore, none of them sell or buy at a higher rate. As a result,
the same price prevails in the market under perfect competition.
Under perfect competition, the buyers and sellers cannot influence the market price
by increasing or decreasing their purchases or output, respectively. The market price
of products in perfect competition is determined by the industry. This implies that in
perfect competition, the market price of products is determined by taking into
account two market forces, namely market demand and market supply.
In the words of Marshall, “Both the elements of demand and supply are required for
the determination of price of a commodity in the same manner as both the blades of
scissors are required to cut a cloth.” As discussed in the previous chapters, market
demand is defined as a sum of the quantity demanded by each individual
organizations in the industry.
On the other hand, market supply refers to the sum of the quantity supplied by
individual organizations in the industry. In perfect competition, the price of a product
is determined at a point at which the demand and supply curve intersect each other.
This point is known as equilibrium point as well as the price is known as equilibrium
price. In addition, at this point, the quantity demanded and supplied is called
equilibrium quantity. Let us discuss price determination under perfect competition in
the next sections.
In Figure-2, the quantity supplied is OQ at price OP. When price increases to OP1,
the quantity supplied increases to OQ1. This is because the producers are able to
earn large profits by supplying products at higher price. Therefore, under perfect
competition, the supply curves (SS’) slopes upward.
Monopoly
At the extreme opposite end of the market organisation is monopoly. Monopoly is a
market structure, where a single firm serves the entire market and is the only seller
of a particular product with no close substitutes (Frank, 2003). Moreover, being the
only firm in the market, it does not take any price but instead it has influence over the
market price and produces a level of output at a particular price where the firms’
profits are the highest (Varian, 2006). Monopoly is created when a firm either takes
control of key resources or the government issues a license and give them exclusive
right for the production of goods and services. An economy of scale is another
source of monopoly for a firm, where a single firm has more efficient cost of
production as compared to a large number of firms and creates a natural monopoly
that arises with public utilities like gas, electricity etc (ibid.). Furthermore, a
monopolist will set his price higher than his marginal cost at a point where his
marginal revenue is equal to marginal cost, in order to make positive economic profit
(Frank, 2003). However the demand curve is negative for a monopolist and being a
‘price setter’, it cannot just randomly set a high price. It would rather set a price that
the market could bear and maximises its profit (Mankiw & Taylor, 2006).
Firstly, according to modern economists, the marginal productivity theory does not
take into account the supply side of a factor of production.
Secondly, the marginal productivity theory is concerned only with the units of factors
of production, not with the determination of prices of factors. According to modern
economists, as the prices of products are determined by the interaction of two
forces, demand and supply in the market.
b. Condition 2:
Implies that there would be high demand for a factor of production if the demand for
output or final product is high.
c. Condition 3:
Implies that there would be low demand for a factor of production if it has close
substitutes.
b. Condition 2:
Implies that if the demand for the product for which the factor of production is used is
elastic, then the demand for the factor used would also be elastic.
c. Condition 3:
Implies that if the factor of production has easy availability of substitutes in the
market, then its demand would be highly elastic. Now let us discuss the individual
demand curve of a factor of production.The demand curve of a factor of production is
determined with the help of MRP. Here, we take the example of labor and wages to
draw the individual demand curve. The demand for labor is determined by an
employer with the help of MRP and prevailing wage rates. In case, the wage rate is
low, then the labor employed would be higher and vice versa.
In such a case, the total supply of labor is fixed; however, it can be increased by
increasing the working hours of labor employed. Moreover, the supply of capital also
depends on factors, such as rate of interest, saving capacity of individuals, and their
willingness to save. Therefore, in short, it can be said that the supply of a factor is
also a function of price.
If the price of a factor of production is higher, then its supply would also be higher
while others factors are constant and vice versa. Therefore, the slope of the supply
curve of a factor of production is upward to right. Here, again we take the example of
labor and wages to draw the supply curve.
In Figure-4, demand and supply curves of labor intersect each other at point R,
which is the equilibrium point. At point R, the wage rate is OW (=MR) and demand
for labor is OM. At wage rate of OW, the demand for labor is W’M’, which is less than
its supply. This implies that there is surplus of labor in the market.
For overcoming the situation, the wage rate falls down to OW (where the equilibrium
is attained). Similarly, if the wage rate is OW”, then the demand for labor is W”L”,
which is more than its supply. This implies that there is a shortage of labor in the
market. In such a case, the wage rate increases to OW. Finally, we reach the
equilibrium point at which the demand and supply of labor is equal. At this point, the
wage rate for labor is determined.
However, the modern theory is criticized due to its weak assumptions, which
are as follows:
i. Assumes only perfect competition in both the product market as well as the factor
market. However, in real situations, both of these markets face imperfect
competition.
ii. Assumes that there is homogeneity in all the factors of production, which is not
true in real market scenario.
iii. Assumes that all factors of production have close substitutes, which is not always
possible.
Factor prices are determined in markets under the forces of demand and supply. The
difference lies in the determinants of the demand and supply of productive
resources.
In the nineteenth century economists classified factor inputs into four groups land,
labour, capital and entrepreneurship.
The prices of these factors were called rent, wage, interest and profit respectively,
and each one was examined by a separate body of theory. Since, however, there
are many common factors underlying the determination of the price of inputs, a
general framework can be developed for analyzing the price mechanism of any
productive resource.
We will develop the demand for labour by a single firm. The aggregate demand will
then be derived from the summation of the individual demands. The same approach
will be adopted for the market supply. We will first derive the supply of labour by an
individual consumer. The aggregate supply of labour will then be derived from the
summation of the individual supply curves.
(c) There is a single variable factor, labour, whose market is perfectly competitive.
Hence the price of labour services, is given for all firms. This implies that the supply
of labour to the individual firm is perfectly elastic. It can be denoted by a straight line
through w parallel to the horizontal axis (figure 21.1). At the going market wage rate
the firm can employ (hire) any amount of labour it wants.
(d) Technology is given. The relevant production function is shown in figure 21.2.
The slope of the production function is the marginal physical product of labour
(ii) Remand, of a Firm for Several Variable Factors:
When there are more than one variable factors of production the VMP curve of an
input is not its demand curve. This is so because the various resources are used
simultaneously in the production of goods so that a change in the price of one factor
leads to changes in the employment (use) of the others. The latter, in turn, shifts the
MPP curve of the input whose price initially changed.
Assume that the wage rate falls. We will derive the new demand for labour, using
isoquant analysis. The change in the wage rate has in general three effects: a
substitution effect, an output effect, and a profit-maximising effect. Let us examine
these effects,
2. The marginal physical product of the factor, which is derived by the production
function.
3. The price of the commodity produced by the factor. Recall that the VMPL is the
product of the MPPL times the price of the commodity, Px.
4. The amount of the other factors which are combined with labour. An increase in
the collaborating factors will shift the MPPL outwards to the right and hence will raise
its VMPL curve (and vice versa).
5. The prices of other factors, since these prices will determine their demand (and
hence the demand for labour).
Assume next that the wage rate declines to w2. Other things being equal, the firm
would move along its demand curve d1, to point b’, increasing the employed labour to
l’2. However, other things do not remain equal. When the wage rate falls, all firms
tend to demand more labour, and the increased employment leads to an increase in
total output. The market supply curve for the commodity produced shifts downward
to the right, and the price of the commodity (given its demand) falls.
From this definition there are two points that must be noted:
(i) Single Producer: There must be only one producer who may
be an individual, a partnership firm or a joint stock company. Thus single
firm constitutes the industry. The distinction between firm and industry
disappears under conditions of monopoly.
(ii) No Close Substitute: The commodity produced by the
producer must have no closely competing substitutes, if he is to be called
a monopolist. This ensures that there is no rival of the
monopolist. Therefore, the cross elasticity of demand between the product
of the monopolist and the product of any other producer must be very low.
The Equilibrium level in monopoly is that level of output in which marginal revenue
equals marginal cost. The producer will continue producer as long as marginal
revenue exceeds the marginal cost. At the point where MR is equal to MC the profit
will be maximum and beyond this point the producer will stop producing.
COMPARISON OF PRICE DETERMINATION UNDER PERFECT
COMPETITION AND MONOPOLY:
The key points of comparison of price determination under Perfect Competition and
Monopoly is as below:
According to modern theory, economic rent is a surplus which is not peculiar to land
alone. It can be a part of income of labour, capital, entrepreneur.
That is:
Rent = Actual Earning-Transfer Earning.
Prof. Wieser divided factors of production into two parts viz.; specific factors and
nonspecific factors.
Specific Factors:
These factors refer to those factors which have only one use. For example, a farm
used for growing wheat alone. Such factors have no mobility.
Non-Specific Factors:
These factors are those which have mobility and can be put to different uses. It is
only due to the reason that specific factors cannot be put to another use. Specificity
of factors is the main cause of the emergence of rent. It is so because specific
factors cannot be put to any other use. So, its opportunity cost is zero. In other
words, its transfer earning is zero. So its entire actual earning in the existing use is
rent.
Determination of Rent:
Modern economists studied the determination of rent in two forms
as:
1.Rent of Land
Quasi-Rent
Quasi literally means ‘almost’. Quasi- rent is, therefore, a payment which is almost rent but is
not exactly economic rent.
Similar abnormal earnings or surplus may also arise in the case of other durable goods like
houses and machines.
Similarly, quasi-rent may also arise due to a temporary scarcity of a particular kind of skill
which can be increased only if enough time is given.
From the Ricardian theory of rent, a person might conclude that rent is a kind by itself and
does not resemble any other payment. But this is not so. The peculiarity of land after all is
that all its stock is fixed for ever. Rent arises from this peculiarity. That is why Benham
defines rent as “a surplus accruing to a specific factor, the supply of which is fixed.”
Now no other factor is permanently fixed like land. But whenever the supply of any other
factor is fixed even temporarily, its return resembles rent and is called quasi-rent. Thus, an
element of rent is present in interest, wages and profits, and is called quasi-rent. It lasts only
for a short period of time and disappears when conditions become normal.
Hence, quasi-rent is a short period concept. The adjoining diagram (Fig. 33.7) shows
quasi-rent. Here SS, a vertical straight line, is the absolutely inelastic supply curve
for machines. It cuts the demand curve DD at E. At the price OP (=SE), OS
machines are supplied. If, in the short run, demand increases to D’D’, the price will
go up to OP’ =SE’), but the supply of machines remains OS.
Since the number of machines is fixed in the short-run, the transfer earnings are
zero, the whole earnings OSE’P’ are quasi-rent. But in the long run, the supply of
machines will increase to OM, because the supply is inelastic only in the short-run; it
is perfectly elastic in the long run, which is represented by PL so that any number of
machines can be supplied at OP. The price now comes down to E”M (= OP). The
quasi-rent has vanished, because the price E” M just covers the supply price OP.
For instance, land is permanently limited and its supply is absolutely inelastic. That is
why; it is put in a separate category. Since its supply is limited permanently, it is a
perennial source of surplus income called rent. The supply of machinery, etc., is,
however, limited for a short period because it takes some time to produce it. Its
supply is, therefore, elastic but not so elastic i.e., it is less than perfectly elastic.
Unit-5. Macroeconomics
Macroeconomics'
It is that part of economic theory which studies the economy in its totality or as a
whole.
It studies not individual economic units like a household, a firm or an industry but the
whole economic system. Macroeconomics is the study of aggregates and averages
of the entire economy.
Such aggregates are national income, total employment, aggregate savings and
investment, aggregate demand, aggregate supply general price level, etc.
Here, we study how these aggregates and averages of the economy as a whole are
determined and what causes fluctuations in them. Having understood the
determinants, the aim is how to ensure the maximum level of income and
employment in a country.
Total, or aggregate, spending refers to the total spending for all new goods and
services by households, businesses, government units, and foreign buyers
combined
When the level of spending goes up and sellers increase production, more land,
labour, capital, and entrepreneurship are required. This means that there will be an
increase in the employment of resources, which will, in turn, enlarge incomes. Thus,
increased spending leads to economic expansion, or recovery, because it stimulates
a growth in output, employment, and income.
When spending falls and sellers reduce their outputs, a cutback occurs in the
employment of resources. This cutback in turn leads to a decrease in resource
owners’ incomes. Thus, a reduction in spending leads to a recession, or contraction
in economic activity, because of its dampening effect on output, employment, and
income. The relationship between spending and output, employment, and income is
summarised in Table 18.1.
In a closed economy (i.e., one having no trading relation with the rest of the world)
with no government sector.
S = Y- C
Like consumption function, saving also directly depends or income. To have a clear
understanding of the saving function, we must define Keynes’ concepts like average
and marginal propensities to save.
Four Definitions:
Before we proceed further we have to note four important definitions. These will
come up again and again in our discussion of macroeconomics.
What Is a Multiplier?
In economics, a multiplier broadly refers to an economic factor that, when increased
or changed, causes increases or changes in many other related economic variables.
In terms of gross domestic product, the multiplier effect causes gains in total output
to be greater than the change in spending that caused it.
This is also known as the price-to-earnings (P/E) ratio. It can be used as a simplified
valuation tool for comparing relative costliness of the stocks of similar companies,
and for judging current stock prices against their historical prices on an earnings
relative basis.
Multiplying Money
One popular multiplier theory and its equations were created by British
economist John Maynard Keynes. Keynes believed that any injection of government
spending created a proportional increase in overall income for the population, since
the extra spending would carry through the economy. In his 1936 book, "The
General Theory of Employment, Interest, and Money," Keynes wrote the following
equation to describe the relationship between income (Y), consumption (C) and
investment (I):
Y=C+Iwhere:Y=incomeC=consumptionI=investment
What Is the IS-LM Model?
The IS-LM model appears as a graph that shows the intersection of goods and the
money market. The IS stands for Investment and Savings. The LM stands for
Liquidity and Money. On the vertical axis of the graph, ‘r’ represents the interest
rate on government bonds. The IS-LM model attempts to explain a way to keep
the economy in balance through an equilibrium of money supply versus interest
rates.
In order to gain a full understanding of how the four components work together, it
is important to first understand what each component means on its own.
Investment
In macroeconomics, an investment is defined as a quantity of goods purchased in
a period of time that are not consumed or used in that time. Investment increases
as interest rates decrease.
Savings
Savings, sometimes known as deferred consumption, is income that is not spent.
As interest rates fall, savings also fall, as most households take advantage of
lower interest rates to make purchases.
Liquidity
Liquidity refers to the demand for and amount of real money, in all of its forms, in
an economy. Those who part with liquidity, in the form of saving or investing, are
rewarded through interest payments or dividends.
Money
Money is a any verifiable record or item that can be used as a means of paying for
goods and services.
Monetary Policy
Monetary policy is a central bank's actions and communications that manage the
money supply. The money supply includes forms of credit, cash, checks, and money
market mutual funds. The most important of these forms of money is credit. Credit
includes loans, bonds, and mortgages.
Monetary policy increases liquidity to create economic growth. It reduces liquidity to
prevent inflation. Central banks use interest rates, bank reserve requirements, and
the number of government bonds that banks must hold. All these tools affect how
much banks can lend. The volume of loans affects the money supply.
The U.S. Federal Reserve, like many other central banks, has specific targets
for these objectives. It wants the core inflation rate to be around 2%. 2 Beyond that, it
prefers a natural rate of unemployment of between 3.5% and 4.5%.3
Central banks use expansionary monetary policy to lower unemployment and avoid
recession. They increase liquidity by giving banks more money to lend. Banks lower
interest rates, making loans cheaper. Businesses borrow more to buy equipment,
hire employees, and expand their operations. Individuals borrow more to buy more
homes, cars, and appliances. That increases demand and spurs economic growth.5
The objective of fiscal policy is to create healthy economic growth. Ideally, the
economy should grow between 2%–3% a year, unemployment will be at its natural
rate of 3.5%–4.5%, and inflation will be at its target rate of 2%.2 The business
cycle will be in the expansion phase.
Tools
The first tool is taxation. That includes income, capital gains from investments,
property, and sales. Taxes provide the income that funds the government. The
downside of taxes is that whatever or whoever is taxed has less income to spend on
themselves, which is why taxes are unpopular.
The federal government is losing its ability to use discretionary fiscal policy because
each year more of the budget must go to mandated programs. As the population
ages, the costs of Medicare, Medicaid, and Social Security are rising. Changing
the mandatory budget requires an Act of Congress, and that takes a long time.1 0 1 1
One exception was the American Recovery and Reinvestment Act. Congress passed
it quickly to stop the Great Recession.