Scribd
Upload
5 views

MKT201F Syllabus

The document is a syllabus for the Global Marketing Management course at Foreign Trade University, detailing course objectives, learning outcomes, and assessment methods. It outlines the instructors, required readings, and course content, emphasizing the application of marketing principles in a global context. Students are expected to engage in research and discussions related to international business and marketing strategies.

Uploaded by

bugster1604
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
5 views

MKT201F Syllabus

The document is a syllabus for the Global Marketing Management course at Foreign Trade University, detailing course objectives, learning outcomes, and assessment methods. It outlines the instructors, required readings, and course content, emphasizing the application of marketing principles in a global context. Students are expected to engage in research and discussions related to international business and marketing strategies.

Uploaded by

bugster1604
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Mẫu 7

SYLLABUS
GLOBAL MARKETING MANAGEMENT
(Attached to Decision No...... / QD-ĐHNT dated / / 20….
of the President of Foreign Trade University)

Course title: Global Marketing Management


Course code: MKTF201
Department: School of Economics and International Business
Course conducting: Marketing and Communication
Credit hours: 3
Prerequite(s): Not required
Time of the first design/announcement:
Adjust, modify, supplement:

1. INSTRUCTOR(s) INFORMATION
No. Instructor’s name Email Phone Office
number
1 Assoc. Prof. Dr. Nguyễn [email protected] 0904200489 FTU
Thanh Bình
2 MSc. Phạm Thị Minh [email protected] 0942024060 FTU
Châu
3 Dr Nguyễn Ngọc Đạt [email protected] 0989072333 FTU
4 Assoc. Prof. Dr. Phạm [email protected] 0912522490 FTU
Thu Hương
5 Dr Trần Hải Ly [email protected] 0915627282 FTU
6 MSc. MBA. Nguyễn [email protected] 0936011776 FTU
Huyền Minh
7 Dr Nguyễn Hải Ninh [email protected] 0915139839 FTU
8 Dr Trần Thu Trang [email protected] 0357780410 FTU

Note: Please list all the lecturers involved in teaching the course

2. COURSE OBJECTIVES
This course is designed to include theories of international trade and marketing
management in the global environment. It focuses primarily on concepts and principles of
marketing applied for enterprises, especially thoses in the logistics and supply chain
management field from environmental analysis (economic, political, legal, cultural and
social environment) to marketing research, segmentation, targeting, positioning, strategic
marketing planning and services marketing. Students will be asked to stay current on topics
that affect or may affect international business, global companies, and their strategies. They
will be also asked to conduct research on companies and their involvement in international
business; assess global opportunities, consider global marketing strategies, and evaluate
alternative modes of entry into global markets.

3. COURSE LEARNING OUTCOMES


3.1. Learning outcomes about knowledge, skills, autonomy and responsibility
3.1.1. Knowledge
- CLO1: Understand the role of marketing in the global environment
- CLO2: Differentiate between product and service marketing
- CLO3: Apply the various research methods in marketing research
3.1.2. Skills
- CLO4: Develop simple market entry strategies
- CLO5: Identify and analyze segmentation principles and develop target marketing and
positioning strategies
3.1.3. Autonomy and responsibility
- CLO6: Having autonomy and responsibility in making marketing management decisions
3.2. Matrix of the contribution of Course learning outcomes to Program learning
outcomes

Course Program learning outcomes


learning
outcomes
PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11 PLO12 PLO13
CLO1 X X
CLO2 X
CLO3 X X
CLO4 X
CLO5 X X
CLO6 X
Course 2 3 4 2 2 2

4. READING MATERIALS
4.1. Textbook(s)
1. VLI (2020), Global Marketing Management Course Manual.
2. Ang, S. H., Kotler P., Leong, S. M. & Tan, C. H. 1999, Marketing Management – an
Asian perspective, Prentice Hall Inc, 2nd edition, New Jersey.
3. Christopher, M & Peck, H. 2003, Global Marketing, Butterworth-Heinemann, 2nd
edition, Oxford.
4.2. Optional reading(s)
4. Dwyer, F.R. & Tanner, J.F. 2002, Business Marketing – Connecting strategy,
relationships, and learning, McGraw Hill Inc, 2nd edition, New York.
5. Green, C. M. & Keegan, J. W, 2003, Global Marketing, Prentice Hall Inc, 3rd edition,
New Jersey.
6. Lovelock, C. & Wirtz, J. 2004, Services Marketing – People, Technology, Strategy,
Prentice Hall Inc, 5th edition, New Jersey.
4.4. Websites (if any)
7. http://www.manufacturing.net/
5. COURSE CONTENTS AND SCHEDULE

Time Allocation Contribution


Hour(s) on the class Self-study to CLO
Essays,
No. Contents with
Practice, exercise,
Lecture teacher’s
Seminar… Assignments...
(1) tutorials
(2) (3)
(4)
Chapter 1:
1-3 Introduction to 6 3 4.5 13.5 1, 6
Global Marketing
Chapter 2: Research
4-5 4 2 3 9 3, 6
methods
Chapter 3: Market
6-7 4 2 3 9 4
Entry Strategies
Chapter 4: Strategic
8-9 4 2 3 9 4, 5
Management
Chapter 5:
Segmenting,
10-11 4 2 3 9 4, 5
Targeting and
Positioning
Chapter 6: Services
12-13 4 2 3 9 2
marketing
Review and Case
14-15 4 2 3 9 1,2,3,4,5,6
study
Total (hour) 30 15 22.5 67.5

6. COURSE POLICY
6.1. Missions of students
- Read materials and prepare before attending class.
- Fulfill all assigned tasks.
- Prepare the discussion of the course.
- Others (if any):...
6.2. Regulations of exam
- Students have to attend at least 75% of the total class.
- Fulfill all assigned tasks of the course.
- Others:
- According to current training regulation;
- Assignments which exceed total number of required page will be deducted 10%
of total point;
- Assignments which are similar at least 50% will be halved;
- Assignments which are similar more than 50% will be zero;
- Students who do not receive assignment, do not submit or miss the deadline will
be zero.
7. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment

Propor
Form Content Criteria CLO
tion
Checking attendance at least 5 The number of 1,3,4
Formative Attendan times attendances and 10%
ce & Participation in case study participation in
Short discussions lesson
Tests 2 short tests in the format of Short test
MCQs (15 mins per test) on
contents of chapters 1,2,3.
Mid-term Group project: related to 2,5 30%
test contents covered in chapters
3,4,5,6
Summative Final test Contents covered in the course Short answer 1,2,3,4, 60%
questions + essay 5,6
questions
Total: 100%

DEAN OF FACULTY HEAD OF DEPARTMENT

You might also like