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SCS-285 6-1 (1)

The document discusses research methodology, emphasizing the importance of selecting appropriate methods for data collection based on study objectives. It distinguishes between qualitative and quantitative approaches and highlights the significance of using questionnaires and interviews to gather reliable data. The author reflects on past experiences to improve future research techniques and the overall quality of data obtained.

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34 views4 pages

SCS-285 6-1 (1)

The document discusses research methodology, emphasizing the importance of selecting appropriate methods for data collection based on study objectives. It distinguishes between qualitative and quantitative approaches and highlights the significance of using questionnaires and interviews to gather reliable data. The author reflects on past experiences to improve future research techniques and the overall quality of data obtained.

Uploaded by

benjaminhall672
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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1

Research Methodology

Antonio Hernandez

Southern New Hampshire University

SCS-385-H3351 Research Literacy in Soc. Sci. 22EW3

Dr. D. Powell

02/07/2022
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Research Methodology

Research methodology entails the process a researcher uses to design a study such

that the data gathered will be reliable and relevant to the project's goals. When the study

objectives and goals and are exploratory, a qualitative methodology is applied (Hamilton, &

Finley, 2019). For instance, a qualitative technique may ascertain people's parodies of a

recent incident or a presidential candidate. When the goal of the study is to provide evidence

to support a hypothesis, quantitative approaches are often used. quantitative methods may be

used to examine the correlation between two variables like, test several assumptions. When

the study's goals and objectives are predictive, a quantitative technique is often used. If you're

looking for correlations between factor. The essay highlights how the research methodology

influences the choice of my research questions.

The methodology is critical in determining the kind of data obtained in research. The

type of data obtained depends on the choice of data collection methods (Hinderks et al.,

2019). For instance, the use of questionnaires to search primary data helped me get credible

information for the topic. For example, "What impact do the mass media have on your

relationship with one another?" Therefore, my methodology of using questionnaires and

interviews significantly contributed to obtaining essential information from primary sources.

Questions are used to get the best results in a mass media research study and help carry out a

practical research study. These questions are based on quantitative and qualitative research

questions, and mixed-methodology research questions. In qualitative research questions, it

involves several data collection methods, like open-ended questions in a questionnaire.

The experiences in previous studies are essential in addressing the loopholes in future

studies. This means that I will improve my questioning techniques in my future studies,

which could have prevented me from getting excellent data. For example, designing
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questions to find out the relevant data from the sample under investigation. The research

methodologies have a critical impact on the quality of the research data. The failure of an

efficient method means a change in the future techniques to be used.


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References

Hamilton, A. B., & Finley, E. P. (2019). Qualitative methods in implementation research: an

introduction. Psychiatry research, 280, 112516.

Hinderks, A., Meiners, A. L., Domínguez Mayo, F. J., & Thomaschewski, J. (2019).

Interpreting the results from the user experience questionnaire (UEQ) using

importance-performance analysis (IPA). In WEBIST 2019: 15th International

Conference on Web Information Systems and Technologies (2019), pp. 388-395.

ScitePress Digital Library.

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