General Principles of

Effective Communication
Presented by GROUP 1
 Since communication is a two-way process, it is
important that you know the principles to be observed
to make it effective. For both oral and written
communication, you should be able to apply the
following principles:
1. KNOW YOUR PURPOSE IN
COMMUNICATING.
2. KNOW YOUR AUDIENCE.
3. KNOW YOUR TOPIC.
4. ADJUST YOUR SPEECH OR WRITING
TO THE CONTEXT .
5. BE SPECIFIC AND TIMELY WITH
YOUR FEEDBACK.
Principles of Effective Communications
01 02 03
1. Be clear 2. Be complete 3. Be concise.
with your with the
message you
purpose.. deliver.
Principles of Effective Communications
04 05
4. Be natural
5. Be specific and
with your
timely with your
delivery. . feedback.
Principles of Effective Written
Communication
the 7'c
Principles of Effective Written Communication

1. Be clear.
2. Be concise.
3. Be concrete.
Principles of Effective Written Communication

4. Be correct.
5. Be coherent.
Principles of Effective Written Communication

6. Be complete.
7. Be courteous.
MODES
OF
COMMUNICATION
WHAT IS
COMMUNICATION
MODE?
Communication mode refers to the
channel through which one expresses
his/her communicative intent. It is the
medium through which one conveys
his/her thoughts. Views or feelings can
be communicated through face-to-face
interaction, video, or audio. The mode
may also be text-based.
 FACE TO FACE
INTERACTION
Face-to-face interaction is the most
common mode of communication. It
is an informal or casual conversation
between two or more people to
establish or maintain relationships
and gain new friends. In this mode,
one can directly hear the message
and observe visual cues.
 VIDEO
• Video is another
communication mode
where two or more people
can see each other using
web cameras. It is effective
for people separated by
distance, but time zone
differences can be a
disadvantage.
 AUDIO
communication only
transmits sound, allowing
only the speaker's voice to
be heard. While convenient,
the lack of visual cues can
make it challenging.
 TEXT-BASED
COMMUNICATION
• Text-based communication
includes channels like email,
fax, text messaging, and social
networking sites. Although it
lacks video and audio initially,
it has a wider reach and allows
quick information
dissemination to a large
audience.
COMMUNICATION
AND TECHNOLOGY
 COMMUNICATION IN SOCIAL MEDIA

There are various modes through which we communicate with

Today, with the rapid rise and spread of Internet connectivity, the
old forms of communication have given way to new forms that
make communication easier and faster.
PINOYS TOP SOCIAL MEDIA USERS, ACCORDING TO STUDY

By Miguel R. Camus (2017)

(1) Filipinos spend more time on social media sites than anyone else in the
world, going online roughly four hours and 17 minutes a day, according to a
report released on Tuesday.

(2) Filipinos spend most of their online time on sites such as Facebook,
Snapchat and Twitter, said the report, called Digital in 2007, and prepared
by social media platform Hootsuite and United Kingdom-based consultancy
We Are Social Ltd.
US AMONG BOTTOM HALF

(3) Brazilians and Argentinians followed closely behind, spending three hours and
43 minutes and three hours and 32 minutes on social media, respectively, the
report said.

(4) The United States, where many of these social media players were founded, is
among the bottom half, with Americans spending an average of just two hours and
six seconds per day. The least active were the Japanese, who log on an average of
just 40 minutes daily.

(5) “It’s probably due to the same cultural dynamics that made us the text
messaging capital of the world,” said Ramon Isberto, spokesperson for telecoms
giant PLDT and Smart, referring to mobile phone text messaging in the past decade
that is now giving way to internet-based applications.

(6) “Filipinos like to keep in touch,” Isberto said.

(7) The Philippines’ social media usage was in stark contrast to its internet
speed. Fixed-broadband speed here is among the slowest in Asia-Pacific,
while mobile connections are among the fastest, according to the most recent
Akamai report.

(8) There appeared to be a relationship between poor fixed-broadband speed

(9) The Philippines, Brazil and Argentina have an average fixed-line

(10) The fastest was South Korea, with 26.3 mbps, and its citizens just spend
about 1 hour and 11 minutes a day on social media.
INTERNET USE ON THE RISE

(11) According to the report, the Philippines’ internet and social media users grew by
over 25 percent, up 13 million and 12 million over last year, respectively.

(12) Mobile was also a fast-growing platform, accounting for 38 percent of all Web
traffic in the country, up almost a third over 2016.

(13) The Philippines, so far, had a social media penetration rate of 58 percent, higher
than the average of 47 percent in Southeast Asia.

(14) Around the world, internet users grew 10 percent, or an additional 354 million
people, while active social media users jumped 21 percent, or an additional 482
million.

(15) Global active netizens using mobile phones and other devices surged 30 percent,
or another 581 million people.
DIGITAL CONNECTIVITY

(16) The total internet penetration rate stood at 50 percent, or 3,77 billion people, the report
showed.

(17) “Half of the world’s population is now online, which is a testament to the speed with
which digital connectivity is helping to improve people’s lives,” said Simon Kemp, a consultant
at We Are Social.

(18) “The increase in internet users in developing economies is particularly encouraging,”

(19) The report compiles data from the world’s largest studies of online behavior, conducted
by organizations including GlobalWebIndex, GSMA Intelligence, Statista, and Akamai in “a
comprehensive state” of social media reference.

(20) The 2016 report has been downloaded 70,000 times and read 2.5 million times on
SlideShare so far.
THANK YOU!