Globalization, Culture, Change, Teams, and CSR
Globalization, Culture, Change, Teams, and CSR
The Cold War's end opened global markets. New political and economic freedom sparked
international cooperation and investment. Technology and deregulated trade changed
how companies operate worldwide.
Globalization affects everyday life — from where your clothes are made to what kind of
restaurants are nearby. It creates both opportunities and challenges.
When going global, companies must consider legal structures, local culture,
partnerships, and risks. There are many approaches: licensing, franchising, outsourcing,
and forming strategic alliances.
One challenge is the rise of a global culture. Some fear cultural erosion, while others see
hybridization as a way to preserve identity.
Emerging markets like Brazil, Russia, India, and China offer big opportunities — large
populations, expanding middle classes, and valuable resources. But each country also
presents risks such as political instability or poor infrastructure.
Worldwide trade alliances like the WTO, the EU, and NAFTA shape how goods and
services move across borders.
The WTO promotes fair trade practices. The EU allows free movement of people and
goods. Other regional alliances like ASEAN and APEC also boost trade.
Global regulators such as the G-20, IMF, and World Bank influence how economies work.
They push for financial stability, inclusive markets, and sustainable growth.
Leaders need teams to succeed. Teams allow shared responsibility, diverse skills, and
better decision-making. They go through stages: forming, storming, norming,
performing, and adjourning.
Roles help teams function. These can be assigned or naturally adopted. Norms guide
team behavior and should be clear and inclusive.