Website

Development:

Introduction
to Wix
Agenda 1.

2.
Introduction

Key Principles of Effective Web Design

3. Overview of Wix Features

4. Common Concepts to Consider

5. Common Pitfalls to Avoid

6. Wix Hands-On Session

7. Wix Resources

8. Essential Website Resources

9. Q&A
 Led cross-functional teams, Managed complex IT projects.
Worked in diverse industries: Finance, Banking, Retail, IT, E-Commerce.
+12 years of experience.

EDUCATION
● Master’s in IT Engineering
● Bachelor Degree in Web and Multimedia

Mohamed-Ali Fakhfekh CERTIFICATIONS

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Why do you think having a
website is important for your
business?

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Your Website is
● Establishes local credibility.

● Reaches diverse communities.

Your Business's ● Highlights unique story.
Superpower ● Creates a professional presence.

● Builds trust with clients.

● Attracts opportunities faster.

● Promotes services effectively.

● Competes with established brands.

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Main Steps
of Building
a Website

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Main Steps
of Building
a Website

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Key Audience-Centric Design

Principles of
Clarity & Simplicity

Responsiveness

Effective Credibility & Branding

Web Design Call-to-Action (CTA)

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1. Key Principles of Effective Web Design

Audience-Centric Design

Focus on creating a website that

addresses customer needs.

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1. Key Principles of Effective Web Design

Clarity & Simplicity

Ensure the website is easy to navigate

and visually appealing.

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1. Key Principles of Effective Web Design

Responsiveness

Ensure your website looks great and

functions seamlessly on all devices,
from desktops to smartphones.

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1. Key Principles of Effective Web Design

Credibility & Branding

Use professional images, logos, and

consistent branding to create a
trustworthy and memorable online
presence.

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1. Key Principles of Effective Web Design

Call-to-Action (CTA)

Use clear and compelling CTAs to

encourage visitors to contact, book, or
purchase with ease.

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Overview of Ease of Use

Wix
Customization

AI Tools

Features SEO Features

Apps and Integrations

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2. Overview of Wix Features

Ease of Use

Drag-and-drop editor
Ready-to-use templates

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2. Overview of Wix Features

Customization

Personalize templates to fit
branding needs

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2. Overview of Wix Features

AI Tools

AI Site Generator,
AI Text Creator,
and AI Image Creator.

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2. Overview of Wix Features

SEO Features

Built-in tools to help optimize the

site for search engines.

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2. Overview of Wix Features

Apps and
Integrations

Wix Stores,
Wix Booking,
and Wix Chat.

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 1. Audience Targeting:
Know your audience and design with their
preferences in mind.

2. Content Hierarchy:

Common
Use clear headings, subheadings, and logical
page structures.

Concepts
3. SEO Basics:
Introduce keyword use, alt text, and meta
descriptions.

to Consider 4. Accessibility:
Ensure the website is user-friendly for all
audiences, including those with disabilities.

5. Analytics:
Use Wix Analytics to track visitor behavior and
improve the site.

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 1. Overloading with Content:
Avoid clutter and focus on essential information.

Common 2. Ignoring Mobile Optimization:

Pitfalls
Ensure every element looks good on mobile
devices.

to Avoid 3. Slow Loading Times:

Use compressed images and optimized design.

4. Lack of Updates:
Keep the website current with updated business
information.

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 1. Getting Started
2. Choosing a Template and Editing

Wix 3.
4.
Website Structure
Editing Menus and Pages

Hands-On 5.
6.
Working with the Footer
Adding and Managing Content

Session 7.
8.
Customizing Website Elements
Contact Forms and Additional Pages
9. Mobile Optimization and Final Edits
10. Publishing and Domain Setup

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Wix
● Wix Help Center:
https://support.wix.com/en/

Resources ● Wix Blog:

https://www.wix.com/blog

to Help ● Wix Logo Maker:

https://www.wix.com/logo/maker

Build a ● Wix Free Templates:

https://www.wix.com/website/tem

Website plates

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Essential 1. List of Tools and Resources
for Branding and SEO
Website
Resources 2. Glossary of Key Concepts
and Technical Terms

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Q&A

Let's Clarify and Explore Together!

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Thank You for
Joining!

Contact Details:

www.orora.digital ORORA Digital Advisory

[email protected] Dali Fakhfekh

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