GEN 009: Entrepreneurial Mind

Module #19 Student Activity Sheet

Lesson Title: Becoming an Entrepreneur Part 2 Material: SAS

Learning Target: Reference:

At the end of the module, students will be able to: Go, Josiah (2018) Entrepreneurship:
1. Evaluate values that shape an entrepreneur Starting an Enterprise. Having an
Innovation Mindset.

Productivity Tip: Start Right! Finish a task before starting something new! You can make it.

A. LESSON PREVIEW/REVIEW

Introduction

Since we know that the creation or emergence of entrepreneurs is related to the values held by a
culture, it is worthwhile to examine in greater detail how our own culture favors the development and growth of
entrepreneurial potentials. As you know, our country is rich not only in natural resources but also in human
ability.

Please read the learning target before you proceed to the succeeding sections of the module. The
learning target is your goal. Remember, you need to achieve the learning target at the end of the lesson.

B. MAIN LESSON

Content and Skill-Building

Topic # 1 Values Favorable to Entrepreneurship

To be lazy, indulgent and prone to relax and take things easy (shades of Juan Tamad Image)
To avoid taking risks (segurista, mahina ang loob)
To go along with the wishes of the group, even if there is something to do personally (sobrang makisama)
To be oversensitive to criticism so that we stop what we are doing when it does not meet the approval of
others (balat sibuyas)
To lack perseverance and persistence, that is, we tend to lose interest after an initial burst of enthusiasm
(ningas-kugon)
To be fatalistic or to let fate or destiny decide the outcome of what we do (bahala na)
To put one over each other (gustong laging sikat or bida) which in turn leads us to put down Fellow-Filipinos
who we see are making it to the top (alimango or crab mentality)
To lack in originality and creativity, that is, to imitate what others are doing (gaya-gaya)

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 GEN 009: Entrepreneurial Mind
Module #19 Student Activity Sheet

What do we do when we hear such judgment? Do we keep quiet and shrug our shoulders? Do we laugh
in embarrassment but silently agree? Or, worse, do we heartily approve of the judgment? These negative words
have a positive side. Let us examine the Filipino way of life, appreciate those that are functional or helpful, and
reject those that are harmful or unproductive, especially in terms of our needs to develop more entrepreneurs.

FILIPINO VALUES FAVORABLE TO ENTREPRENEURSHIP

1. PAKIKIPAGKAPWA values It is all about how we treat and relate with other people-the role
promote the ideals of of the entrepreneur is a practical translation of one’s “pakikipag-
entrepreneurship kapwa tao”, because his work is to provide things and services
valuable to others, and because, by employing others, he raises
their standards of living and improves their lives.
2. Many Filipino values promote Entrepreneurship involves some amount of risk-taking in the
risk-taking or lakas ng loob- sense that one goes into business, without a 100% guarantee
. of success. Thus, individuals without guts or who shrink before
challenges do not become entrepreneurs
Linked to “Bahala na” Our “Lakas ng loob” arises from our tremendous capacity to
make improvisations or “remedies”. Thus “bahala na” is really
backed by the belief that whatever happens, we will know what
to do to help ourselves when the time comes. From “Bahala na”
comes the strength to take calculated risks, to dare, to take up
challenges and to assume responsibility for an act.
“Gaya-gaya” Our ability to learn and adapt to new ways of doing things may
also be seen in our talent for imitation. For those starting up in
a business, “gaya-gaya” (copycat) is one of the simplest and
easiest ways to prepare and train for an entrepreneurial career.
What others have tried and succeeded in a particular business
gives the new entrepreneur who goes into a similar venture
more confidence or “lakas ng loob.”
“Pakikipagsapalaran” Filipinos are always excited in prospecting for new things, new
places, new people and even new jobs, which is related to the
“Bahala Na” attitude. Don’t you think that this is risk taking and
lakas ng loob? Yes, it is!! So, we should be protesting when
others say that we are “segurista”!

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 GEN 009: Entrepreneurial Mind
Module #19 Student Activity Sheet

“Close Family Ties”

Another reason why we have confidence or lakas ng loob when
going into a business despite the risk of failure is our strong
family ties. The Filipino family is a source of support to any
aspiring entrepreneur. A source of support to any aspiring
entrepreneur.
Aside from the family, there are others around us who can
provide us with support. There may be the Ninong and Ninang,
kababayan, kumpare and kumara, kaeskwela, katokayo,
kapartido o kasimbahan and many others who are willing to help
us.
“Utang na Loob, Hiya/Amor Propio, This willingness to help may come from goodwill or some past
Awa, Bayanihan” Utang na loob (debt of gratitude), or you will in turn help them
sometime in the future. In business, this may mean that we can
count on these people to buy from us, to sell us supplies in
consignment or even provide us with advice. Amor Propio (self-
esteem or sense of pride) can be used in a positive way, it gives
us inner strength to succeed in any undertaking and it will push
us to give our best to ensure success.
3. “Katapatan” as a value promotes Our parents taught us to love others as we love ourselves and
ethical business practices expect this in return. Katapatan (sincerity) and kalinisan ng loob
. (purity of intentions) should guide the entrepreneur because
dishonest or exploitative ways of doing business will harm
business in the long run. The customer trusts that the
entrepreneur will give him his money’s worth and the
entrepreneur’s trusts that the customer will pay him a fair price
4. Our values promote harmonious Because Filipinos are great in Pakikisama, sincere and well-
labor-management relations intentioned in dealing with people, sure to be a good manager
and employer.

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 GEN 009: Entrepreneurial Mind
Module #19 Student Activity Sheet

5. Our values promote social Social mobility means being able to move or transfer from one
mobility social level to another. Common to us Filipinos are the rags to
riches stories-started as small or poor and became to be rich.
With this, we see that our culture gives room for people to rise
from the bottom to the top by virtue of merit and hard work. This
cultural tradition favors the breeding of entrepreneurial talents.
6. There are traditional Filipino traits Sipag (diligence) it is an essential quality of an entrepreneur
that drive us to succeed in Katipiran (thrift or frugality)-many individuals who save carefully
enterprise save enough eventually to set up their own business, and as
entrepreneurs, they think twice before spending on things that
do not pay back in terms of profit.
Pagkamatiisin (endurance) Filipinos in the old times have been
exploited, abused and discriminated against by the Spaniards
just like the OFW who face loneliness and living far from their
loved ones. These people willingly bear their present difficulties
for the promise of future rewards-a better life for their families
tomorrow.
Pagtitimpi (self-control) is another manifestation of our
endurance. Many of the Filipinos are mapagtimpi, or mahaba
ang pisi (patience), this capacity to bear emotional and physical
stress will be useful to us in an entrepreneurial career, where
we will be facing many problems and difficult situations.

Now, let us proceed to the activities that will strengthen your knowledge of the topic.

Check for Understanding

Try to finish the exercise before going through the Answer Key at the last page. This will help in checking if you
have understood the lessons in this module before going to the next module.

Exercise 1: This Exercise may be done by groups and presented to the class (You can have the same group
as the group for the Final Project Presentation). Read the case and answer the questions below:

Here’s a true story – adapted from a case study of a Filipina, who is now a rich, successful, and well-
respected business person. Read her story carefully and pick out some of the traditional Philippine values that
we have discussed and shown to be favorable entrepreneurial activities.

Concepcion was 12 years old when she left home to live with relatives in order to get a good education
which her own family could not afford. Living with relatives in Batangas, she had to work for her keep. A
housemaid’s work was lighter than her labors, she now remembers. Between her household tasks and her school
work, there was little time to sleep. When her grandparents in Manila took her in, life took a turn for the better
because they were kind to her. However, she still tried to be useful around the house whenever she could
because she wanted to please them. So, as a young adolescent, she missed out on a lot of things young people

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 GEN 009: Entrepreneurial Mind
Module #19 Student Activity Sheet

usually enjoy – parties, movies, outings. With money from her grandparents, she could now afford to buy new
things, clothes, and shoes, but she did not.

She was a high school senior when World War II broke out. When schools reopened, she taught grade
school briefly and then found a job as telephone operator in the United States Naval Force at Subic. Around this
time, too, she married a man who was irresponsible and who let her do most of the work of earning a living while
he relaxed and took it easy. He also turned out to have contracted a previous marriage. In time, Concepcion
succeeded in getting out of the marriage. This failed marriage produced a child.

Years later, Concepcion remarried, this time to an American, an enlisted man in the U.S. Navy, with
whom she bore four children. It was he who helped her set up her first business – a jeepney and taxi concession
that moved around the huge naval base area. When the venture succeeded, she put up a four-story hotel which
became a combined hotel, night club, and restaurant.

Even when her businesses were starting to earn profit, Concepcion continued to live frugally. Instead of
hiring another worker, she found out first if she could do the job, herself. When her husband wanted to buy a car
for going to work, she bought him a bicycle and later, a jeep instead.

Before her second marriage, Concepcion had to bear with the disgrace of being a single parent. But this
time, she faced disapproval concerning her business involvement. People were saying, “How can you succeed
in business? You’re only a girl… you don’t have a college degree and it is your fate to bear a cross… you can’t
change your destiny.” But she did not let any of these discourage her.

In between raising her children and running a business, Concepcion found time to pursue a college
education in Manila. Commuting daily, she followed a punishing schedule. It was back to four hours of sleep a
day for her. After finishing a degree in commerce, she finished a degree in law, a master’s in public
administration, and a doctorate degree in commerce.

During the Vietnam War, the couple hit the jackpot. With shiploads of American servicemen coming to
Olongapo City for rest and recreation, their hotel and restaurant business boomed. They also added more units
to their fleet of taxicabs. In 1967, they organized Apex Motors with two business partners to be the exclusive
distributor of Mazda Cars.

Today, Concepcion Blaylock is the president and chairman of Diamond Motors Corporation, one of the
top ten car dealers in the Philippines, which employs 320 people.

As an entrepreneur and manager, she is decisive in dealing with her people. But the tough lady has a
soft spot. She will not hesitate to help any of her staff, especially those who have proven loyalty and commitment.
She admits that she is as easy to fall for a sob story as to blow her top.

She makes it a point to compensate her people generously with profit-sharing schemes and other
benefits.

She attributes her company’s success to credit-worthiness. She tried hard to maintain the trust of
financing companies from the time she was operating taxicabs up to the time she managed Diamond Motors. In
turn, the banks trusted her and gave her almost unlimited credit. She never abused her creditors, she said.

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 GEN 009: Entrepreneurial Mind
Module #19 Student Activity Sheet

Today, Concepcion Blaylock is in her sixties. She looks back at her past struggles with some sadness.
At the same time, she is grateful for these experiences because they challenged her and made her strong.

Did you find the story inspiring? Don’t you think that Concepcion’s life is a modern Cinderella story? What
are the Filipino cultural values, traits, or practices that may have led Concepcion towards entrepreneurship?
Briefly, your answer.

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C. LESSON WRAP-UP

Frequently Asked Question

1. What are the ways a Company’s values drive business success?

✔ The Company values help your employees make the right decisions

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 GEN 009: Entrepreneurial Mind
Module #19 Student Activity Sheet

✔ It helps improve employee communications

✔ The Company values have a direct impact on employee motivation and engagement

✔ The Company values help your clients understand what your company stands for

✔ Company Values help attract and retain top talents

✔ It help attract customers that share the same values

✔ It makes Marketing and Internal Communications Teams’ lives easier.

Thinking about Learning

Congratulations for finishing this module! Shade the number of the module that you finished.

Did you have challenges learning the concepts in this module? If none, which parts of the module helped you
learn the concepts?

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Some question/s I want to ask my teacher about this module is/are:

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