Course Code: 19BNA502B

Course Title: Data Management

Course Leader:
Ms. Shilpa R.G.

Email: [email protected]

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Course Details

• Programme: MBA in Business Analytics

• Department: Management Studies
• Head of the Department: Dr. H S Srivatsa
• Faculty: Management and Commerce
• Dean: Dr. H S Srivatsa

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Why this Course
The objectives of the programme are:
1. To provide a critical review of concepts and principles of Management and relation with Business
Analytics
2. To enhance the understanding of business strategies with the help of Business Analytics to achieve
organisational goals
3. To identify organisational problems in the context of Business Analytics
4. To develop conceptual understanding of Big Data and Data Analytics
5. To identify appropriate metrics for development of effective Business Reports
6. To develop skills related to Data Visualization to produce reports aimed at improving Business
performance
7. To apply contemporary tools in Machine Learning and Artificial Intelligence (AI)
8. To identify relevant organization problems and report to management using Descriptive statistics
9. To develop predictive framework to proactively identify potential problems
10. To apply supervised and un-supervised learning to business problems and prescribe suitable solutions
11. To train on appropriate software to facilitate decision making
12. To train the students in team work, life long learning and continuous improvement
The Course is being delivered to meet the highlighted objective of the Programme to
meet the course aim.

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Course Aim and Summary
This course deals with essentials of data management. Students are introduce to
database life cycle management and integration and data mining concepts with
particular emphasis on data analysis. Students will be taught to build data
infrastructure for warehousing large datasets from varied sources including ERP. In
particular emphasis will be given on mining, managing data like financial and
marketing data marts, supply chain scorecards using appropriate tools and ensuring
data privacy and data protection in compliance with corporate policies and
regulatory bodies.

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Course Intended Learning Outcomes
After undergoing this Course students will be able to:

1. Discuss the importance of Data Management, Data integration and

Data mining for Business decision making
2. Discuss database management life cycle, analytics and decision support
3. Identify, mine and manage data using appropriate tools
4. Design suitable data infrastructure needed to collect large datasets
efficiently from varied sources including ERP
5. Ensure data governance, data privacy and data protection in
compliance with corporate policies and regulatory bodies

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Course Content
• Introduction to Database Management:
Introduction, Purpose of Database, Database management system,
Characteristics of the database, View of Data, Role of Database
administrators, Role of Database Designers, DBMS Architecture, Data
Models, Categories of Data models, Schemas, Instance, and Database
states, DBMS language and interface, Classifications of Database
Management Systems
• Relational Languages:
Introduction to Relational Model, Data normalization concepts,
Structure of Relational databases, Introduction to SQL, SQL data
definition and data types, specifying constraints in SQL, schema change
statements, Basic queries, INSERT, DELETE and UPDATE statements in
SQL, Views, No SQl-XML and RDF, Intermediate SQL, Advanced SQL

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Course Content Contd…
• Database Design:
Database design using ER-Model, The Entity-Relationship Model,
Relational Database design, Application design and development.
• Big Data Analytics:
Big Data Storage Systems, Streaming Data, Overview of Analytics, Data
Warehousing, Online Analytical Processing, Data Mining
• Storage Management and Indexing:
Introduction, Data Extraction, Extraction Methods,
Logical Extraction Methods, Physical Extraction Methods, Data
Transformation, Basic Tasks in Transformation, Major Data
Transformation Types, Data loading, Data Loading Techniques,
Introductions to Metadata, Meta data management in practice

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Course Content Contd…
• Introduction to Data Mining:
Introduction, Scope of Data Mining, Predictive Modeling, Data Mining
and Data Warehousing, Architecture for Data Mining, Profitable
Applications, Data Mining Tools, Data Mining Techniques, Association
rules, Classification, Regression, Clustering, Neural networks
• Data governance, data privacy and data protection:
Ethical, Social, and Political Issues in data management, Privacy &
Personal Data Protection Policy, General Data Protection Regulation

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Method of Assessment
There are two components for assessment in this course:
Component ‐ 1: 50% weight (CE)
• Course Leader can choose from the following at their discretion:
Assignment/ Case Study discussion/ Surprise Quiz/ Field work/
Role play/ Poster presentation/ Group Discussion/ Video
demonstration/ Write ups/ Debate / Term paper
Component ‐ 2: 50% weight (SEE) -Mandatory Attendance
• A three hour duration semester end examination for a maximum
of 100 marks will be conducted and reduced to 50% weight
• Assessment questions are set to test the learning outcomes. In
each component certain learning outcomes are assessed.

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Method of Assessment Contd..

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 References
a. Essential Reading
1. Class Notes
2. Avi Silberschatz, Henry F. Korth and S. Sudarshan (2019), Database System
Concepts, 7th Edition, McGraw-Hill Education
b. Recommended Reading
1. Peter K. Ghavami (2016), Big Data Governance: Modern Data
Management Principles for Hadoop, NoSQL & Big Data Analytics, First
Edition
c. Magazines and Journals
1. Journal of Data Management

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 References
c. Websites
1. www.github.com
2. https://www.informatica.com

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Course Delivery Schedule
Number of Course Credits: 3
Lecture No. Topic Delivered By Additional Activity

1 Introduction to Database Management Shilpa R.G.

2 Introduction to Database Management contd. Shilpa R.G.
3 Purpose of Database, Database management system Shilpa R.G. Video Demonstration
4 Characteristics of the database, View of Data Shilpa R.G.
5 Role of Database administrators, Role of Database Shilpa R.G.
Designers
6 DBMS Architecture, Data Models, Categories of Data Shilpa R.G.
models, Schemas, Instance, and Database states
7 DBMS language and interface, Classifications of Shilpa R.G. Video Demonstration
Database Management Systems
8 Relational Languages Shilpa R.G.
9 Introduction to Relational Model Shilpa R.G.
10 Data normalization concepts, Structure of Relational Shilpa R.G.
databases

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Course Delivery Schedule
Number of Course Credits: 3
Lecture No. Topic Delivered By Additional Activity

11 Introduction to SQL, SQL data definition and data Shilpa R.G.

types, specifying constraints in SQL, schema change
statements, Basic queries, INSERT, DELETE and UPDATE
statements in SQL
12 Views, No SQl-XML and RDF, Intermediate SQL, Shilpa R.G.
Advanced SQL
13 Database Design Shilpa R.G.
14 Database design using ER-Model, The Entity- Shilpa R.G.
Relationship Model
15 Relational Database design, Application design and Shilpa R.G.
development
16 Big Data Analytics Shilpa R.G.
17 Big Data Storage Systems, Streaming Data Shilpa R.G.
18 Overview of Analytics, Data Warehousing, Online Shilpa R.G.
Analytical Processing, Data Mining
19 Storage Management and Indexing Shilpa R.G.
20 Introduction, Data Extraction, Extraction Methods, Shilpa R.G.
Logical Extraction Methods, Physical Extraction
Methods

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences
 Course Delivery Schedule
Number of Course Credits: 3
Lecture No. Topic Delivered By Additional Activity

21 Data Transformation, Basic Tasks in Transformation, Shilpa R.G.

Major Data Transformation Types, Data loading, Data
Loading Techniques, Introductions to Metadata, Meta
data management in practice
22 Introduction to Data Mining Shilpa R.G.
23 Introduction, Scope of Data Mining Shilpa R.G.
24 Predictive Modeling, Data Mining and Data Shilpa R.G.
Warehousing
25 Architecture for Data Mining, Profitable Applications, Shilpa R.G.
Data Mining Tools
26 Data Mining Techniques Shilpa R.G.
27 Association rules, Classification, Regression, Clustering, Shilpa R.G.
Neural networks
28 Data governance, data privacy and data protection Shilpa R.G.
29 Ethical, Social, and Political Issues in data management Shilpa R.G.
30 Privacy & Personal Data Protection Policy, General Data Shilpa R.G.
Protection Regulation

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Faculty of Management and Commerce © Ramaiah University of Applied Sciences